Zenith Global Report
2019
European Drinkable Vinegars A European Overview of Apple Cider vinegars, that are Ready to Drink beverages.
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Contents Section 1.Introduction and scope Executive summary European market overview UK market overview UK market innovation European market opportunities Conclusion Product profiles
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Page
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Drinkable Vinegars Introduction and scope
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Drinkable Vinegars market overview Introduction and scope Commentary
Scope European coverage of drinkable vinegars in Ready to Drink format, including historic data and future prospects, with detailed analysis of the UK market. Definition For the purposes of this report Ready to Drink includes all Apple Cider Vinegar drinks which have been mixed with other ingredients to create an on-the-go drink in pack sizes less than 475ml. The data presented in this report covers the following countries Denmark, France, Germany, Italy, Russia, Spain and UK with reference to market evolution in the United States.
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Drinkable Vinegars market overview The US market Commentary
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Executive Summary
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Executive Summary Key findings Commentary
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European market overview
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European drinkable vinegars market overview European drinkable vinegars market volume and value Drinkable vinegars market volume and % growth
2
0 2013
2014
2015
Volume in the UK (mln litres)
2016
2017
2018
Volume in rest of EU (mln litres)
Drinkable vinegars market value and % growth 8 6 4 2 0 2013
2014
2015
Value in the UK (mln Euros)
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2016
2017
2018
Value in rest of EU (mln Euros)
Commentary
European drinkable vinegars market overview Drinkable vinegars market forecast Drinkable vinegars market volume and % growth 2.5 2 1.5 1 0.5 0 2018
2019f
2020f
Volume in the UK (mln litres)
2021f
2022f
2023f
Volume in rest of EU (mln litres)
Drinkable vinegars market value and % growth 14 12 10 8 6 4 2 0 2018
2019f
2020f
Value in the UK (mln Euros)
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2021f
2022f
2023f
Value in rest of EU (mln Euros)
Commentary
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UK market overview
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Ready to Drink drinkable vinegars market overview UK Market Commentary
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UK RTD drinkable vinegars market overview Volume and value Commentary
Drinkable vinegars market volume and % growth 0.45 0.4 0.35 0.3 0.25 0.2 0.15 0.1 0.05 0
10.0%
10.0%
10.0%
10.0%
0.12 0.1 0.08 0.06 0.04 0.02 0
2013
2014
2015
2016
Volume in million litres
2017
2018
% change
Drinkable vinegars market value and % growth 0.7
0.25
0.6
0.2
0.5
20.0%
20.0%
0.4
0.15
0.3
0.1
0.2 0.05
0.1
5.0%
5.0%
2015
2016
0
0 2013
2014
Value in million Euros
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2017 % change
2018
UK RTD drinkable vinegars market overview Packaging and pack size Drinkable vinegars packaging
Packaging % of Total Skus 2019 25.0%
Commentary
50.0% Drinkable vinegars pack sizes Commentary
25.0%
Glass bottles
Plastic Bottles
Cans
Pack Size % of Total Skus 2019 10.0% 10.0% 40.0% 10.0%
30.0% <=65ml 15
<= 100ml
<=250ml
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<=330ml
<=475ml
UK RTD drinkable vinegars market overview Flavour variants Flavour Variants - % of Total Skus 2019
Drinkable vinegars RTD variants
25.0%
Commentary 25.0%
25.0% Fruit
Spice 25.0%
Herbs
Other
Type of Fruit % of Total Fruit Skus 2019 25.0% 25.0%
25.0% Berries
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25.0% Citrus
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Stone
Core
UK RTD drinkable vinegars market overview Price comparison by pack format and type Commentary
Price per litre £50.00
RTD drinkable vinegars Pricing per pack format
£45.00
£40.00 £35.00 £30.00 £25.00 £20.00 £15.00 £10.00 £5.00
Branded Shot £ O/L Shot £
Bottle £ Bottle £
£0.00 0.000
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0.500
Pack Size in Litres 0.475
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Bottle £
0.330
0.250
0.250
0.100
0.065
UK RTD drinkable vinegars market overview Consumer profile and recent innovations Commentary
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UK RTD drinkable vinegars market overview Positioning Commentary
.
Positioning as % Total Skus
25.0%
25.0%
25.0% 25.0%
Health drinks Health shots Soft drink with health benefits Non alcoholic accompaniment to food
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UK market innovation
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UK RTD drinkable vinegars Top players and innovations Commentary
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UK RTD drinkable vinegars Market forecast Drinkable vinegars market volume and % growth 35.0% 0.7
40.0%
0.6
30.0%
25.0%
0.5
25.0%
20.0%
0.4 0.3
35.0%
30.0%
10.0%
20.0%
15.0%
15.0%
0.2
10.0%
0.1
5.0%
0
0.0% 2018
2019f
2020f
2021f
2022f
Volume in million litres
2023f % change
Drinkable vinegars market value and % growth 0.25
25.0%
20.0% 0.2
20.0%
0.15
15.0% 10.0%
10.0%
0.1
10.0% 5.0%
5.0%
0.05
5.0%
0
0.0% 2018
2019f
2020f
2021f
Value in million Euros
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2022f
2023f
% change
Commentary
UK RTD drinkable vinegars SWOT analysis
S
Strengths
Commentary
O
Opportunities
Commentary
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W
Weaknesses
Commentary
T
Threats
Commentary
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European market opportunities
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Opportunities in Europe Europe : A country Macroeconomics – GDP per capita: Commentary Macroeconomics – Inflation: Commentary Functional drinks market: Commentary
Tradition of drinking fermented beverages
√
GDP per capita
√
Functional drinks market
√
Price per litre
√
Opportunities for the drinkable vinegars market
√
Price per litre: Commentary Opportunities for the drinkable vinegars market: Commentary
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European opportunities outside of the UK Country benchmarking •
Zenith Global and Beverage Digest have reviewed three markets in Europe to identify the opportunity for drinkable vinegars.
•
This is a top line assessment looking only at specific criteria
Country
Country A
Country B
Country C
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Comment
•
Commentary
•
Commentary
•
Commentary
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Opportunities in Europe SWOT analysis
S
Strengths
Commentary
O
Opportunities
Commentary
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W
Weaknesses
Commentary
T
Threats
Commentary
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Conclusion
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Conclusion Key Summary points Commentary
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Product profiles
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European Brand profiles The latest innovations
Product name Company, Country Website
Product information: Commentary Launch date: Commentary Positioning and channels: Commentary Pack size and type: Commentary Price: Commentary
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