HURR FOUNDERS, VICTORIA PREW AND MATTHEW GELETA
Dress up
TIME
Absolutely trials Hurr Collective, the UK’s first peer-to-peer fashion rental service Wo r d s A B B I E S C H O F I E L D
T KNIT, £430; DENIM SKIRT, £150; BOOTS, £550; GANNI.COM
“Hurr is Instagram and eco-friendly” 38
is the season for Christmas parties - and buying dresses you’ll only wear once. But this year, it’s different - fast fashion is out and sustainability is in. The fashion industry is one of the world’s biggest polluters - more than the aviation and shipping industries combined - and in light of the revelation that UK households send 300,000 tonnes of clothing to landfill, consumers are waking up. However there is a dissonance between the growing demand for ethical, or ‘slow’ fashion, and the pressure to be wearing a different outfit in every photo on your Instagram grid. Whilst pre-loved fashion retailers like Vestiaire Collective have long been the go-to for vintage luxury finds, purchasing the odd second-hand piece doesn’t negate the environmental and human damage that excess clothes shopping - be it high street or designer - can do. This is where Hurr Collective comes in. The selfproclaimed “Airbnb of Fashion” allows members to rent designer items from its lenders for a short period of time - usually around a week - and simply pop them back in the post using zero-waste RePack bags. It’s Instagram and eco-friendly. Curious to find out more, I paid a visit to Hurr Collective’s HQ, a Belgravia townhouse which is home to a special selection of items available to rent. It’s also where Hurr’s concierge service takes
A B S O L U T E LY m a g a z i n e s
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22/11/2019 15:07
