ZETA PHI BETA SORORIT Y, INCORPORATED
2022 GRAND BOULÉ SPONSORSHIP PROSPECTUS J U L Y 18 - 2 4 , 2 0 2 2 P H I L A D E L P H I A , P E N N SY LVA N I A
INSIDE
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PROSPECTUS
3 | PRESIDENT‘S GREETINGS 4-5 | BRIEF HISTORY 6 | OVERVIEW|KEY PARTNERSHIP OPPORTUNITIES 7 | ORGANIZATIONAL DEMOGRAPHICS - KEY BOULÉ EVENTS 8-9 | IMPACT - MEDIA REACH & CAPACITY 10 | SPONSORSHIP OPPORTUNITIES 11 | SPONSORSHIP AGREEMENT 12 | GENERAL INFORMATION & PAYMENT FORM
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GREETINGS FROM THE
International President Greetings! Zeta Phi Beta Sorority, Incorporated has served communities throughout the United States and worldwide for 102 years, and we can’t wait to gather in Philadelphia, Pennsylvania in July 2022 to continue the work of our organization at our International Convention. More than 6,000 members of our blue and white family will gather for this 2022 Grand Boulé themed: “Honoring the Founders, Continuing the Legacy. The Dream Lives On!” This conference marks four years since the last time we were together physically, which makes this occasion even more special. We missed our opportunity to celebrate our 100th year during our scheduled Centennial Celebration in July 2020, but we are excited to come together to celebrate life, love, and dedication to our beloved sisterhood. We will honor the powerful legacy of our Founders and renew our commitment to continue being a community-conscious, action oriented organization. I want to personally extend an invitation to you to join us in building new paths of service by partnering with us to commemorate this momentous International Leadership Convention. We are confident that with your support, we can offer even greater service to communities around the world and continue extending life changing scholarships to our young people, who are tomorrow’s future. Please let me know if I can be of any assistance, and we thank you in advance for your support! Sincerely,
Valerie Hollingsworth Baker International President
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A BRIEF HISTORY
Founded January 16, 1920, Zeta Phi Beta Sorority, Inc. was born out of the simple belief that sorority elitism and socializing should not overshadow the real mission for progressive organizations — to address societal mores, ills, prejudices, poverty, and health concerns of the day. Zeta began as an idea conceived by five coeds at Howard University in Washington D.C., predicated on the precepts of Scholarship, Service, Sisterhood, and Finer Womanhood. Since its inception, the Sorority has chronicled a number of firsts. Zeta Phi Beta was the first Greek letter organization to charter a chapter in Africa (1948); the first to form adult and youth auxiliary groups; the first to centralize its operations in a national headquarters; and the first and only to be constitutionally bound to a fraternity, Phi Beta Sigma Fraternity, Incorporated. Zeta’s national and local programs include the endowment of its National Educational Foundation, community outreach services, and support of multiple affiliate organizations. Zeta chapters and auxiliary groups have given hours of voluntary service to educate the public, assist youth, provide scholarships and promote efforts for social and civic change. A nonprofit organization, Zeta Phi Beta Sorority, Incorporated is incorporated in Washington, D.C. and in the state of Illinois. The dues and gifts of its members support the Sorority.
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The Five Founders of Zeta Phi Beta Sorority, Incorporated Arizona Cleaver (Stemons): Served as the first president of Alpha Chapter and the first national president of the Sorority. She completed her graduate and post-graduate studies in the field of social work at Howard University. Pearl Neal: After graduating from Howard University’s Conservatory of Music, continued her studies at the Juilliard School of Music. In 1938, she was the first black woman in New York to earn a master’s degree in music from Columbia University. Neal taught music in North Carolina public schools and served as a director of seniors majoring in music at Teachers College in Winston Salem, NC. Myrtle Tyler (Faithful): A graduate of Howard University and the second national president of the sorority. She was a high school mathematics and English teacher. Viola Tyler (Goings): Graduated from Howard University with a teaching degree and a major in math. She taught school in Ohio for many years and was always very active in community affairs. Fannie Pettie (Watts): Graduated from Howard with a Bachelor of Arts degree in education and taught at junior and senior high schools in Savannah, Georgia. 5
OVERVIEW KEY PARTNERSHIP OPPORTUNITIES Zeta Phi Beta Sorority, Inc. is a diverse group of 125,000+ professional college-educated women, primarily African American. In addition to our extraordinary membership, we also work with affiliate youth groups and friends of Zeta, called Amicae. We encourage and invite potential sponsors to participate in our Boulé celebration. Special events will start on July 20, 2022. We anticipate approximately 6,000+ women will be in attendance at our week-long celebration, with an additional 2,000+ spouses, family members, friends, and male fraternity members.
KEY PARTNERSHIP OPPORTUNITIES • Event Sponsorship and recognition • Event Signage • Inclusion in National Press Releases • Tailored marketing and branding experiences • Social media interactions • Souvenir Journal Ads • VIP Event Tickets 6
ORGANIZATIONAL DEMOGRAPHICS KEY BOULÉ EVENTS ZETA PHI BETA DEMOGRAPHICS
125K+ Members Ages 18 to 100+ College Graduates and Undergraduates 875+ Chapters located in United States and International 3K Women and Youth Auxiliary Groups BOULÉ EVENTS • Concert Headliner: Mary J. Blige
• Global Day of Service
• Inspiration Breakfast Headliner: Hezekiah Walker and Love Fellowship Choir • Boulé Gala/Banquet
• 200+ Vendors
• Awards Luncheon
• Opening Night Program
• Zeta Museum
• Private VIP Reception
• Step Show
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IMPACT MEDIA REACH & CAPACITY Zeta Phi Beta’s impact and reach far extends its on-the-ground work with communities across the nation. The organization’s capacity and reach includes the ability to drive message to urban audiences through press (print and online), social media including blogs, and radio. MEDIA REACH EXAMPLE
TOTAL AUDIENCE REACH= 16 MILLION+
CONNECT WITH US
32K+ Followers
150K+ Monthly Page Views
BY THE NUMBERS 224K+ Monthly Visitors ZPHIB1920.ORG
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46.9K Followers ZPHIBHQ
ZPHIBHQ
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SPONSORSHIP OPPORTUNITIES
SAPPHIRE $10,000 Recognition*
GOLD $25,000 Featured**
DIAMOND $50,000 Featured Plus***
Inclusion in National Press Releases and Public Announcements
PLATINUM $100,000 Major*****
Unlimited
Event Signage: Digital and Free standing
1 Prime Digital
2 Prime Digital
Full Page
Inside or Back Cover
Opportunities for Early Access to Event and VIP reserved seating Ad in Commemorative Journal
Quarter Page
Half Page
Special Recognition and Complimentary Tickets to Selected Public Programs
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4
Exhibit Booths (10x10)
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1
Co-branded Internal Messaging (Print and Social Media)
1
3
5
Presidential Private Reception Ticket
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4
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6 1 Prime Placement
8 2 Prime Placement
Logo link on National websites
Boulé EXPO: On-site brand activation Interview in Media Room Opportunities for customized features and category exclusivity VIP Escort provided throughout the Convention Special Onstage Recognition at the Opening Program ****Platinum - 8 Tickets to Each Event (Mary J. Blige Concert, Luncheon, Gala, and Breakfast ) ***Diamond - 6 Tickets to Each Event (Mary J. Blige Concert, Luncheon, and Gala) **Gold - 4 Tickets to Each Event (Mary J. Blige Concert and Luncheon) *Sapphire - 2 Tickets (Mary J. Blige Concert)
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Unlimited 8
SPONSORSHIP AGREEMENT As a nonprofit organization committed to innovative leadership and effective management, Zeta Phi Beta Sorority, Inc. manages its affairs in keeping with the standards of practice and ethical conduct of the Association of Fund Raising Professionals. In so doing, the Sorority will manage all financial contributions in accordance with established guidelines for commercial support of educational programs. The following is a summary of the policies and procedures regarding your contribution. 1. Sponsor: Zeta Phi Beta Sorority, Inc. is a sponsor of the 2022 Grand Boulé.
8. Zeta Phi Beta Sorority, Inc. is responsible for the quality, content, and use of enduring materials.
2. All funds must come in the form of “Unrestricted Contributions” made payable to Zeta Phi Beta Sorority, Inc. This does not preclude you from designating a specific activity to sponsor.
9. Sponsorships are available on a “first-come, first-served” basis.
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A signed letter of agreement between the Sorority and the supporting company must document the terms, conditions, and purposes of such contributions.
4. The “Letter of Agreement” form must be submitted and signed and all sponsorships must be paid at the time of committing to sponsor an activity. 5. No funds shall be paid to the director of an activity, speaker, award recipient, or other person involved with the 2022 Grand Boulé. The Sorority will be responsible for the disbursement of funds relative to the particular activity. 6. Sponsorship support will be acknowledged in printed announcements, brochures, etc.; however, no reference will be made to a specific product. 7. Sponsors may choose those general areas with which it desires to be associated as a contributor. However, it is not proper for the sponsor to attempt to influence or control the agenda.
10. All activities onsite or offsite involving participants of the 2022 Grand Boulé must be approved in advance. Requests must be submitted in writing and accompanied by a description of the event, the organizers, location, costs, and other details such as whether or not the general public would be invited to attend. Submit all requests to: National Director of Sponsorships Zeta Phi Beta Sorority, Inc. - 2022 Grand Boulé Email: sponsorship@zphibgrandboule.org The Sorority reserves the right to develop additional guidelines as necessary. 11. Use of the Zeta Phi Beta Sorority, Inc. or 2022 Grand Boulé name or logo requires written permission from the organization. 12. All aspects of sponsorship not covered by these guidelines will be handled at the discretion of the Sorority. 13. All subsequent amendments will be equally binding on all parties affected by them as is the original. 11
GENERAL INFORMATION SPONSORS LOGOS 1. Logos should be sent via email to: sponsorship@zphibgrandboule.org 2. Logos should be in high-resolution JPEG or EPS (vector) format (PC Compatible).
Journal Ad Specifications Full Page With Bleed Included LIVE AREA: 7.375”x 9.75”
Full Page Without Bleed
3. Please specify the PMS colors contained in your logo. 4. No product-specific logos, please. Send official company or organization logos only.
8.75”x 11.25”
7.375”x 9.75”
1/2 Page Horizontal
1/4 Page Vertical
7.375“x 4.7”
3.5”x 4.7”
YOUR COMPANY WEBSITE Zeta Phi Beta Sorority, Inc. is proud to include our supporters on our website. Remember to include your website address on the “Letter of Agreement” to begin benefiting from the extra exposure to Zeta’s global audience. CONTACT Contact to strategize on optimizing your presence at 2022 Grand Boulé: National Director of Sponsorships Email: sponsorship@zphibgrandboule.org
SPONSORSHIP PAYMENT FORM
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1734 New Hampshire Avenue, NW Washington, DC 20009 ZPHIB1920.ORG
