Themis—Summer 2014

of Zeta Tau Alpha

ZTA launches a new brand identity

Summer 2014

How to be a brand ambassador Summer 2014 路 1 Reviewing trademark policy

Summer 2014 · Vol. 112 No. 4 (ISSN 1529-6709; USPS 627-120) 3450 Founders Road Indianapolis, IN 46268 (317) 872-0540 zetataualpha@zetataualpha.org

STAFF Editor Ashley Martin Director of Education & Communications Heather Matthews Kirk, Delta Kappa Graphic Designer Haleigh Castino, Alpha Psi Contributors Christy Marx Barber, Alpha Psi Natalie Owens, Beta Theta Susan Beard, Delta Psi Patricia Cords Levitte, Beta Phi Executive Director Deb Ensor, Beta Gamma

NATIONAL COUNCIL National President Keeley McDonald Riddle, Iota Sigma Vice President Collegiate I Natalie Yingling, Delta Omega Vice President Collegiate II Lynn Compton Chapman, Alpha Nu Vice President Collegiate III Kristen Moeller Fauré, Iota Pi Vice President Alumnae I Dana Brasington Atkinson, Delta Omicron Vice President Alumnae II Carolyn Hof Carpenter, Theta Tau Secretary-Treasurer Dinah Jackson Laughery, Beta Gamma

In four years as your National President, I have visited dozens of chapters, met hundreds of inspiring sisters and traveled thousands of miles. Through it all, I consistently heard the same two questions: “How did you become National President?” and “What do you mean, you don’t get paid?” The answer to both is, “It is all about sisterhood.”

How did I become National President? I certainly didn’t envision it when this Jersey girl graduated from Old Dominion University in Virginia and went to law school in Michigan. In my career, I moved several times, and each time, I reached out to a ZTA alumnae chapter, got involved, became an advisor and later a National Officer. I made true friends everywhere and stayed connected to the best experience of my life—being a collegiate Zeta. Those sisterhood connections eventually led to the honor of serving on National Council.

“What do you mean, you don’t get paid?” is the question from my attorney friends. When they learn I volunteer for my sorority, they say, “Oh, that’s nice. So you go to Homecoming and hang out?” After I explain I travel to chapters, speak with parents, work with our International Office staff, consult with vendors and answer hundreds of emails each week, they wonder why I would do that without the usual hourly attorney fee.

My legal cohorts cannot grasp my pay is the priceless gift of a loyal sisterhood. It encourages me and has my back through every tough decision. It inspires me and warms my heart with every outstanding accomplishment. Doing my best for each of you will continue to be my goal as I retire from National Council. Thank you for the constant reminders that it is always all about sisterhood.

National Panhellenic Conference Delegate Laura Ladewig Mauro, Theta Psi Extension Director Marlene Dunbar Conrad, Eta Iota

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Iota Sigma National President, 2010-2014

Table of Contents

On the Cover Throw the confetti.

Zeta Tau Alpha is celebrating its new visual brand identity.

After a year and a half of research and development, the identity is set to propel the Fraternity into the future while paying homage to our history and values. See page 21.

Features 18 Traveling Leadership Consultants — Meet the 20 talented Zetas selected to serve as Traveling Leadership Consultants for the 2014-2015 academic year. They will provide leadership and operational support to chapters.

28 How to be a Brand Ambassador — A new ZTA brand identity

means making sure our actions match ZTA values.

Learn more about ZTA’s trademark policy and how to wear your letters with grace and pride.

32 Founders Club — Each biennium, the ZTA Foundation

honors those collegiate and alumnae chapters who excel at fundraising. Did your chapter make the list?

In This Issue 4 6 7 12 13 27 31 34 35 36 38

Letters to Themis Collegiate Member Profile Collegiate Chapter News Alumna Member Profile Alumnae Chapter News Crown & Co. ZTA Foundation News ZTA Fraternity Housing Corporation News MIS form Points of Pride From the Archives

ZTA FRATERNITY HOUSING CORPORATION President Julia Marthaler Hill, Eta Rho Vice President Martha Gorum Jackson, Epsilon Treasurer Lacy Schneider O’Connor, Theta Omicron Secretary Marty E. Sik, Alpha Chi Directors at Large Susan Beard, Delta Psi Jan Spradley McCarthy, Gamma Phi Kay McCoy McKelvey, Delta Delta Karen Farmer Mills, Gamma Iota Terri Dew Millsap, Alpha Nu Anne Petro Tamulaitis, Alpha Kappa Christine Flora Walter, Gamma Chi Directors Keeley McDonald Riddle, Iota Sigma Dinah Jackson Laughery, Beta Gamma Becky Hainsworth Kirwan, Gamma Beta

ZTA FOUNDATION President Becky Hainsworth Kirwan, Gamma Beta Vice President of Development Deb Ensor, Beta Gamma Vice President of Philanthropy Sherry Server Tilley, Zeta Alpha Vice President of Scholarship Catherine G. Slaughter, Alpha Eta Vice President of Special Events Cynthia Byars Courtney, Gamma Tau Secretary/Treasurer Kay Dill Kreutzer, Eta Rho Directors Martha C. Edens, Beta Omicron Nora Nell Hardy Jackson, Beta Gamma Keeley McDonald Riddle, Iota Sigma Dinah Jackson Laughery, Beta Gamma Julia Marthaler Hill, Eta Rho Lacy Schneider O’Connor, Theta Omicron

Summer 2014 · 3

Letters to Themis SPRING 2014 THEMIS

TRAVELING LEADERSHIP CONSULTANTS

What a great way to end my semester by kicking back after finals and reading all the great things chapters and women of this Fraternity have accomplished! Just a reminder how great it is to be a Zeta!

Our 2013-2014 Traveling Leadership Consultants finished a busy year on the road. For the first time in many years, each collegiate ZTA chapter received a visit from a TLC at least once during the academic year. To meet our 2014-2015 TLCs, see page 18.

Dayna Akers Zeta Omega Ferris State University

As a graduating senior, it was great to read about finding peace and balance in work life!

The spring 2014 Themis highlighted Zetas who, through their work, live our purpose to build up a purer and nobler womanhood. An article on work-life harmony provided tips to be a successful, happy woman. Stories on how ZTA joined the National Panhellenic Conference and the life of Former National Council Member Agnes Fox Gwin rounded out the issue.

Sarah Palomino

Gamma Gamma The University of Texas at El Paso So proud of my District President buddy Jen Ewing and her article! She has been amazing helping me my first year as DP!

Alyssa Baker

Eta Tau The University of North Carolina at Charlotte

Brooke Johnson Leppla Eta Pi Wright State University

Congrats to our COO, Esther M. Santos, featured in Themis magazine’s spring 2014 issue!

Noribachi Corporation It was fascinating to learn about how ZTA joined the National Panhellenic Conference!

Addison Rains

Alpha Nu Birmingham Southern College Correction On page 39 of the spring 2014 issue of Themis, we stated ZTA would hold the chairmanship of the National Panhellenic Conference in 2017. However, we will actually hold the position in 2019. We apologize for this error.

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Thirteen states. Twenty-four chapters. Twenty-six visits. I cannot even begin to comprehend that my year as a Traveling Leadership Consultant is complete. I will forever be grateful for the memories and people I have met along the way!

This truly has been the most amazing year of my life and I will forever be changed because of it!

TOP TWEETED

Who knew that you could be president of your sorority and bring your GPA up at the same time?! @ZTAFraternity #happytweet

Paige Butterfield

Kappa Phi Christopher Newport University

TOP POSTED Agnes Gwin and her husband were always so nice to me at National Leadership Conference and Convention when I was Province President I-A. Very nice article in Themis.

Joni Fox Raybuck

Delta Iota Clarion University of Pennsylvania

Summer 2014 路 5

Collegiate Member Profile

A life clothed for service Allyson Ahlstrom is a giver. At 10 years old, she donated her hair to Locks of Love. At 11, she gave all her of birthday gifts to a local foster care group. After Hurricanes Katrina and Rita, she and her sister made toiletry bags to mail to those affected. It was no surprise that when Allyson told her parents she wanted to start “something big,” it would happen.

That something began when Allyson was in high school. At her school in the Bay Area in California, each senior is required to do a service project, but as a freshman, Allyson wanted to start early. She read the book “Generation Change,”

by Zach Hunter that highlights kids’ service and was inspired. At just age 14, she would use her love of fashion and helping others to start Threads for Teens, a nonprofit organization that gives clothing to teenage girls in foster care.

Allyson Ahlstrom Alpha Beta University of Pennsylvania founder of Threads for Teens

“After the book, I said to myself, ‘I am not too young to start something,’” Allyson said. “Maybe I can make a difference.”

Threads for Teens was supposed to be a one-time event where girls could select an outfit from a selection of donated clothes. Four years later, Threads for Teens now provides clothing to about 250 girls per year in its stand-alone boutique. It is also embarking on its second nation-wide tour with stops in 48 cities (one in each of the contiguous United States) that will reach more than 1,000 teens.

From the beginning, Allyson wanted to be able to relate to her project. As a teenager, especially one with an eye for fashion, she knew the impact clothes can have on self-confidence and acceptance. So instead of focusing on hand-medowns, she reached out to major retailers for donations. By simply sending letters and information packets, nearly 50 companies now donate new clothing and accessories, including Claire’s, Tommy Hilfiger and American Eagle Outfitters.

Foster teens who shop at the boutique must be nominated by a social worker.

Then, by appointment, the teen has the store to herself and a one-on-one shopping experience and consultation with Allyson.

“Allyson acts as a stylist and friend to the girls during their private appointments,” said Amy Ahlstrom, Allyson’s mom. “Some come in shy, but Allyson has a way of drawing them out. They can relate to her as a peer, and it shows.”

As a business major at University of Pennsylvania, Allyson is beginning to look long-term at Threads for Teens. While away at school, she hires other teens to manage the boutique so appointments still offer a peer-to-peer atmosphere. The summer tour markets the organization to other communities and donors, and Allyson’s many accolades, nearly 20 in total—including a 2012 Nickelodeon Halo Award from that gave her $27,000—also provide exposure and capital.

“All of these things are helping me achieve my goal to be in all 50 states,” Allyson said. “I want to put Threads for Teens in a place where people can start their own boutique. In our mission statement, it says, ‘If everyone does a little, no one has to do a lot.’ I am passionate about getting other people involved.”

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Collegiate News Gamma Epsilon Pennsylvania State University Gamma Epsilon Chapter created a new holiday this spring, Skate Patrick’s Day. The women dressed in their warmest outfits and ice-skated the evening away at Pegula Ice Arena.

chapter house, the women enjoyed a movie theater-style popcorn machine, candy bar and photo booth.

During commercial breaks, members were awarded superlatives, such as Best Hair and Most ZTA Spirit.

Alpha Longwood University Alpha Chapter knows how to plan colorful events. This spring, the women met outside, dressed in white T-shirts and brought lots of paint.

As chapter officers read certain statements, like “Paint a sister with whom you have shared a laugh,” the women grabbed a handful of paint and decorated their sisters’ shirts. It was a fun way to visualize sisterhood.

Nu The University of Alabama And the award goes to...Nu Chapter for hosting a great event. At an Academy Awards viewing party at the

Alpha Omicron The University of Iowa For its spring philanthropy event, the chapter hosted ZTA Gameday.

Campus and community members enjoyed their favorite ballpark foods like hot dogs, popcorn, corndogs, chips and cookies. Following the event, leftover food was donated to the local fire department and Ronald McDonald House.

Beta Delta Miami University Beta Delta Chapter ended its spring Mom’s Weekend with its annual Pink Ribbon Run 5K fundraiser. This was the perfect way to raise breast cancer awareness and give members’ mothers a chance to share in ZTA’s philanthropy.

Beta Omicron University of South Carolina Beta Omicron Chapter’s Executive Committee surprised members with an evening of fun in place of the last chapter meeting of the year. The women enjoyed hamburgers and salads from a food truck, a chocolate fountain, a photo booth and door prizes that included three iPads.

Gamma Alpha University of Miami Play ball! For purchasing 100 tickets to a Miami Marlins Major League Baseball game, Gamma Alpha Chapter members and friends enjoyed a day at the ballpark and a little recognition on Opening Day. A few of the women were able to go onto the field before the game.

Gamma Iota University of Florida Gamma Iota Chapter Zetas showed their Panhellenic pride in many ways this year. The women hosted a workout sisterhood with the women Summer 2014 · 7

Collegiate News Gamma Phi University of North Texas At a recent sisterhood event, chapter members crafted a special, new decoration. On wooden letters of their initials, the women wrote uplifting notes to one another. It was a great way to release creative energy and spread Zeta Love.

of Kappa Alpha Theta, went bowling with Alpha Chi Omega, and held a dessert study break with Alpha Delta Pi. A Panhellenic Grab-a-Date dinner found the women inviting their favorite Panhellenic friends to the chapter house for a meal.

Gamma Rho Auburn University Chapter officers wanted members to have a fun and safe time on spring break, so before the week began, the campus police came to speak about alcohol safety. The women also have fun together in the campus community, like when they made a trip to see the movie “Divergent.”

Gamma Nu University of Virginia To increase chapter participation at campus events, Gamma Nu Chapter created Maud Squad groups. These groups of seven to eight women from different new member classes also let sisters spend time with different sisters. Maud Squads change each month, giving the chapter even more opportunity for sisterhood.

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Gamma Tau Texas Tech University Gamma Tau Chapter Zetas love stars, stripes and sisterhood. At its ZTAMERICAN event, women enjoyed games, pizza, snow cones, music and each other’s company. At the event, each member was encouraged to bring items to be donated to U.S. troops.

Gamma Chi Indiana State University The chapter celebrated a year of accomplishments, like being named intramurals champions, with alumnae at its annual Alumnae Tea. This semi-formal brunch gave Zetas of all ages time to catch up and also honor the soon-to-be graduates.

Delta Zeta Sam Houston State University One of ZTA’s Founders’ first social events involved a basket of strawberries, so Delta Zeta Chapter wanted to continue that tradition.

This spring, the women visited a local farm to pick strawberries and held a picnic with the delicious fruit.

Delta Mu The University of Tennessee at Martin ZTA’s Links Membership Enrichment Program has kept this chapter busy.

The sophomores hosted a game night that taught them how to be great leaders. Juniors stomped away stress by placing bubble wrap on their feet and stomping in paint. The seniors even learned valuable life lessons together, like how to change a tire.

Delta Nu The University of New Orleans Delta Nu Chapter used its retreat to build sisterhood and develop goals. Guest speakers talked about maintaining a positive image on social media and more. Women also broke into groups to visit the local

Collegiate News park’s sculpture garden, wind chime tree and amusement park.

Delta Pi Eastern New Mexico University These Zetas combined sisterhood and service as they volunteered at a local elementary school. The women helped with Math Night and spent time with students and parents while handing out snacks.

Zeta Alpha University of Evansville Midterm exams can be stressful, so Zeta Alpha Chapter hosted an event to help fellow students. In partnership with the Humane Society, it held a Rent-a-Puppy event.

The shelter and chapter brought puppies to campus to help relieve stress and promote pet adoption.

Zeta Gamma Youngstown State University For the fifth consecutive year, Zeta Gamma Chapter was named the top

sorority at Youngstown during the campus’ Greek awards. Interesting programming helps keep the chapter on top. For example, this spring it toured a local breast care center and donated goodie bags filled with crossword puzzles, pens, tumblers and more for patients.

Zeta Theta East Central University Life is a picnic when you are a Zeta.

Despite the cold temperatures this spring, the chapter’s Director of Sisterhood transformed the chapter lounge to look like a picnic area.

Members enjoyed sandwiches, vegetables and a little make believe.

Zeta Omega Ferris State University This chapter knows ZTA’s philanthropy means educating the community and ourselves about breast cancer. Chapter members visited a local hospital to learn from the experts how to properly perform a breast self-exam. They also hosted carnival and board games at Relay for Life to raise money for breast cancer awareness.

Eta Alpha Georgia Southwestern State University At a recent sisterhood event, Eta Alpha Chapter members made a childhood favorite craft—the

popsicle stick picture frame. Each woman decorated a stick to match her personality. Then, all sticks were put together to make a giant picture frame that now holds a photograph of the entire chapter.

Eta Lambda College of Charleston To promote the Circle of Sisterhood initiative, Eta Lambda Chapter participated in a special Panhellenic carnival. Each sorority hosted different games on Cistern Yard, and ZTA brought in a fortune teller.

Eta Lambda’s fortune was fun for everyone.

Eta Mu Georgia Regents University Panhellenic pride runs deep in Eta Mu Chapter. This spring, the women hosted a cupcake decorating party with the sisters of Alpha Delta Pi. Each woman got to keep one cupcake and decorate another to give away.

The chapter also participated in the campus Greek Unity Cookout.

Eta Tau The University of North Carolina at Charlotte Eta Tau Chapter knows the importance of honoring those fighting breast cancer. During its campus Pink Out event, the chapter set up a commemoration board on the quad.

On the board, anyone could write

Delta Sigma Lamar University Nothing says southern fun like a sisterhood crawfish boil. Delta Sigma Chapter gathered at a member’s house for crawfish, games and T-shirt decorating. The women also hosted an egg-cellent Easter and sisterhood celebration by decorating eggs together.

Summer 2014 · 9

Collegiate News the name of someone affected by the disease. It was the perfect way for the entire community to show support.

Eta Chi Francis Marion University Eta Chi Chapter had a little extra help with the Links Membership Enrichment Program this year. A university business professor spoke to seniors about how to apply for jobs, create a résumé and interview.

The juniors also received tips on how to eat healthy and get enough sleep from the Healthy Lifestyle Institute for Women.

Theta Gamma Texas A&M University These Zetas were in for a surprise after a recent chapter meeting. The Executive Committee arranged for a Zumba instructor to hold a special workout. It provided a great burst of energy for the women before they headed back to studying.

Iota Theta Georgia Institute of Technology The Georgia Tech campus saw pink this spring thanks to Iota Theta Chapter. The women hosted their first Think Pink® Week, which included a pie-a-Zeta event, a breast cancer awareness speaker for members and alumnae, and a poker tournament to raise money for the ZTA Foundation.

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Theta Delta Salisbury University Theta Delta Chapter members donned their best Disney Princess outfits for a special Princess Tea Party. More than 90 local children came dressed as princesses, too, for an afternoon of coloring, bracelet making, face painting, story time and snacks. The chapter advertised the event in local coffee shops, on campus and to area alumnae.

Theta Kappa University of Missouri St. Louis The highlight of Theta Kappa Chapter’s Think Pink® Week was its Mr. Think Pink® Pageant. In addition to the male beauty pageant that found campus men answering breast cancer trivia and strutting their stuff, all contestants volunteered at the local Ronald McDonald House to serve breakfast to those staying there.

Theta Nu Auburn University at Montgomery Everyone loves a good study break, and Theta Nu Chapter’s birthday provided the perfect opportunity for one. To celebrate the 36th anniversary of the chapter’s installation, the women rented out a local movie theatre to indulge in snacks and a great film.

Theta Phi California State University, Fullerton Theta Phi Chapter and the Zeta Tau Alpha Foundation hit the jackpot with the chapter’s Monte Carlo Night fundraiser. A silent auction, appetizers, live music and card games gave everyone the chance to Think Pink® and raise more than $25,000.

Iota Alpha Robert Morris University Its Pink Out basketball game is a highlight of the chapter’s philanthropic events each year.

This spring, the inaugural King and Queen of Hearts competition at the game also gave other fraternities and sororities the chance to raise money for the cause, with the highest fundraisers taking home the crown.

Iota Rho East Carolina University Chapter members had a lot to celebrate after the campus Greek Life Banquet. The chapter was honored with Panhellenic Chapter of the Year.

Chapter member Jessica Gruber was

Collegiate News also selected to the Undergraduate Greek Hall of Fame for her scholarship and campus involvement.

Only one female is added to the hall each year.

Kappa Alpha Colorado State University Kappa Alpha Chapter seniors were honored with a special brunch with alumnae. The women were welcomed into the alumnae world and other chapter members cherished the opportunity to share stories and connect with their older sisters.

Kappa Mu Linfield College Every month, special sisterhood events let women enjoy each other’s company and a night on the town. The Meals on Heels events give chapter members the chance to dress up and visit various local restaurants. These girls’ nights are a chapter favorite.

Kappa Rho University of South Carolina Upstate These Zetas see “beauty and its

enriching influence” in all women.

This spring, they took part in Operation Beautiful. On “no makeup Monday,” women promoted natural beauty, and throughout the week, they posted notes in campus bathrooms and classrooms reminding their peers they are beautiful.

Kappa Tau Florida Gulf Coast University This spring marked Kappa Tau Chapter’s 10th anniversary. To celebrate, chapter members and alumnae met on campus for a delicious Italian dinner, photo slide shows from the last 10 years and lots of sisterhood.

Kappa Upsilon Georgia College During a recent chapter meeting, Kappa Upsilon Chapter invited a campus police officer to speak on the dangers of alcohol use and its role in sexual assault. Members left with great tips on how to stay safe and protect one another.

Lambda Gamma The University of Texas at San Antonio The chapter’s Think Pink® Carnival was a huge success. Held at a local venue, The Block, the women sold tickets for games like ring toss, balloon darts, face painting, and piea-Zeta. Food trucks at the event also donated 15 percent of sales to the ZTA Foundation.

Kappa Iota Moravian College And the winner is…

Kappa Iota Chapter.

This March, the chapter held its annual Themis Awards, a night of celebrating members’ accomplishments for academics, ZTA spirit and anything in between. Voted on by the members, the goal is to recognize sisters for their unique talents.

Each winner even took home a special plaque.

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Alumna Member Profile

Broadcasting the power of students When Michelle Turner (Iota Mu Chapter, University of Central Missouri) began working at Washington High School in Washington, Missouri, she was hired primarily to serve as an English teacher. But as many teachers know, teaching jobs typically come with numerous other responsibilities. For Michelle, those things were: manage the yearbook staff, potentially teach photography classes and take over the school’s broadcast journalism program.

Sixteen years later, one of Michelle’s extra assignments has earned her special recognition in the Broadcast Adviser of the Year program by the Journalism Education Association, one of five to receive the honor.

Michelle Turner Iota Mu University of Central Missouri teacher

When she inherited the broadcast program, the class had just one video editing system, a few VHS cameras and microphones that were held together with duct tape. Her students had no idea how to edit video on their own. Now, the students produce weekly in-house school announcements, manage a website and YouTube channel, and make twice-monthly shows for a local cable access channel. Michelle makes it a point for all production to be student-run.

“I am their teacher and mentor,” Michelle said of her relationship with her students. “If they have questions or if I see them struggle, I guide them as best as I can. I do not believe in doing the work for them or babying them. I am honest with them and try to make them the best journalists and storytellers they can be.”

That attitude is exactly why Michelle received special recognition for her work.

In their letters of recommendation for her award, past students who now work in broadcasting credit Michelle’s guidance and confidence in their abilities for their success.

“A teacher, sounding board and constant cheerleader for her students, Ms. Turner has made it her career and her passion to introduce hundreds of kids to the joys of a journalism education,” said Emily Rau, a former student.

At the school, there is one Intro to Broadcast course for which Michelle developed the curriculum. After taking the class, students can then apply to be a part of Blue Jay Journal TV, which produces the segments for the school, Internet and local television. Here, she lets students select and shoot their own stories and emphasizes telling a fair, unbiased story. This has not only led her students and the program to win numerous national, state and regional awards, but to gain credibility from the community.

One moment that sticks out for Michelle is when a local family lost a child who had been hit by a car, it was Blue Jay Journal TV it granted an interview, not a prominent St. Louis news program.

“We strive to teach students to tell stories that are fair and accurate, yet with compassion,” Michelle said. “If we are strong in our resolve, our programs, our curriculum and our students can be taken seriously.”

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Alumnae News Southern Peninsula California A new program launched by members of Southern Peninsula Chapter had groups of members reach out to other area Zetas to encourage them to attend events. The system has been helpful in increasing event attendance and spreading sisterhood to all members.

Little Rock Arkansas Little Rock Chapter is going green!

The chapter recently visited a local farm, Heifer International, and learned about the organization’s environmental efforts and work to end world hunger and poverty through sustainable farming practices. The tour was followed by a delicious lunch.

Inland Pomona California Everything is more exciting with a little mystery involved—at least for Inland Pomona alumnae. These women enjoyed a Sherlock Holmesthemed murder mystery dinner, where audience members were invited to help solve the crime.

Sacramento California It is a top priority for Sacramento Chapter to Think Pink®. Not only did members volunteer in the survivor area at the local Race for the Cure®, they also hosted a Race Kick Off Mixer and maintained their top 10 alumnae chapter ranking in ZTA’s annual Save Lids to Save Lives® contest.

Daytona Beach Florida Sand, sunshine and sisterhood were the themes of Florida Zeta Day, hosted by Daytona Chapter. Held at a beautiful hotel on the beach, the Zetas at the event acted upon the nobility of serving by collecting books for local elementary school students.

San Francisco and Marin Counties California These chapter members thought of all mothers, not just their own, this Mother’s Day. The chapter put together care packages for women at La Casa de las Madres, a local domestic abuse shelter, as a service project. It was a great way to enjoy each other’s company and make a difference in the lives of others.

Westside-Santa Monica California This chapter’s March sisterhood event was dinner and a movie— picnic-style. Members packed picnic baskets and got together for a movie night, enjoying an evening of sisterhood and fun.

South Gulf Coast Florida A celebration was in order when Kappa Tau Chapter (Florida Gulf Coast University) turned 10 this year, and these alumnae were there to help. Members celebrated the occasion on campus with the collegiate chapter at an event complete with food and games.

Tampa Florida As one of its many service projects, Tampa Chapter collected items for an auction basket to benefit the Tampa Area Panhellenic Association’s annual fundraiser for scholarships.

Gainesville Georgia In Gainesville, May Day is a big deal. So big, these alumnae got together with Summer 2014 · 13

Alumnae News Omicron Chapter (Brenau University) to celebrate. The women caught up with sisters, visited campus and assisted with the collegiate chapter’s open house event.

Shore alumnae held their annual high tea outing at a local tea shop as a recruitment event. The shop featured over 100 teas and a variety of other scrumptious treats.

Northwest Georgia Georgia The women of Northwest Georgia Chapter honored the graduates of Kappa Chi Chapter (Shorter University) with the Alumnae Initiation Service this spring.

Alumnae showered the women with a home cooked meal, cake and gifts.

Columbus Indiana As a service project, Columbus Chapter members bake dozens of cookies to send to nursing homes, group homes, shelters and, of course, their collegiate sisters of Beta Theta Chapter (Franklin College). In addition to service, chapter members also get together at local restaurants for dinner.

Statesboro Georgia The days before Initiation are an exciting time for all Zetas, even alumnae. To commemorate the occasion, Statesboro alumnae gave each new member of Zeta Xi Chapter (Georgia Southern University) a framed copy of The Creed as a gift.

North Shore Illinois What better way to relax than sipping tea with sisters? This year, North

Franklin Indiana In celebration of Saint Patrick’s Day, members of Franklin Chapter held a Green Night complete with an allgreen pitch-in. All food brought had to be green. Franklin alumnae also host a ZTA Reads Book Club, where members have the chance to spend time together and discuss the books they read.

Iowa City Iowa Working with Alpha Omicron Chapter (The University of Iowa) is very important to Iowa City alumnae.

In April, the chapter worked with collegians to make fleece blankets for patients at The University of Iowa Children’s Hospital. In December, members put together finals survival kits for the collegians.

Baton Rouge Louisiana Baton Rouge Chapter is feeling spontaneous. The chapter utilizes social media to notify members of last minute Pop-Up Social Events that are only announced online.

Attendance at these events has been

Fort Wayne Indiana These alumnae had a wild time during their March meeting at the Fort Wayne Children’s Zoo. The chapter got a behind-the-scenes tour and also heard a presentation about beekeeping and its many local benefits.

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Alumnae News so good the chapter is planning more for the fall.

Bay State Maine Bay State Alumnae Chapter volunteered at the Greater Boston Food Bank Mobile Market by preparing bags of food for those in need. The bags were full of healthy food options, including fresh vegetables, hummus, yogurt and fruit.

Annapolis Maryland As a nutritious alternative to traditional treats, Annapolis alumnae put together healthy goodie bags for Gamma Beta Chapter (Washington College) during finals week. Alumnae members collaborated with parents to help choose items the collegians would enjoy. They also included pencils, markers and other things the women might need to study.

Northern Maryland Maryland Twenty-two is the lucky number for this alumnae chapter. Each month’s event is always held on the 22nd to make planning in advance easier for members. During months when the 22nd falls on a weekend, they plan special outings, like dinners out, family trips to the zoo and more.

Twin Cities Minnesota When it comes to decorating cookies, the women of Twin Cities Alumnae Chapter learn from the best. The chapter made ZTA-themed cookie creations with help from professional decorators at this new event. The chapter also hosts Ladies Who Lunch for members who find it hard to attend events during the evenings and on weekends.

event. Members enjoyed a spa night, complete with professional massages, a yoga class and delicious tacos.

Tri-State of Joplin Missouri Tri-State of Joplin Chapter reorganized this year and is better than ever. After dwindling many decades ago, these women are enthusiastic and highly motivated to keep their chapter alive. Although it is starting small with dinners and other events, the chapter has big plans for the future.

Salisbury Maryland The women of Salisbury Chapter have been busy. Not only were they presented with an Increase in Membership Award at Maryland Zeta Day, they are also planning a mentoring program with the collegians of Gamma Beta Chapter (Washington College).

Detroit Metropolitan Michigan It was a night of relaxation for this chapter at its Fiesta of Friends

Mercer Bucks New Jersey Sisterhood often means sharing new experiences and ideas with sisters,

including recipes. The women of Mercer Bucks Chapter hosted a Pinterest party this spring. Each member found a recipe on the site she had never made before to make and share with the group. The sisters had a great time enjoying different foods and friendship.

Blue Ridge North Carolina Blue Ridge Chapter members agree nothing is sweeter than chocolate and delicious red strawberries. The chapter’s Sweet Treat Strawberry Social was the highlight of the spring, and members enjoyed chocolate covered strawberries and hot cocoa.

Cleveland East Ohio ZTA membership is a great way to learn new skills. Cleveland East Chapter hosted a social media and online education session where members learned how to use social media sites like Facebook and Twitter, as well as how to navigate the chapter’s website. The chapter hopes the session will help its Summer 2014 · 15

Alumnae News Murfreesboro Tennessee An annual trip to a local pottery studio took a new turn this year for Murfreesboro Chapter.

The chapter added a Tennessee theme to the outing, allowing members to paint platters, teapots, plates and other items with a state theme or design.

members become more connected to one another and chapter events.

Toledo Ohio The women of Toledo Chapter brought Easter cheer to children at local shelters this year through their event, Baskets of Cheer. The chapter collected silly putty, play dough, sidewalk chalk, stuffed animals, coloring books and other small toys to fill Easter baskets for the children.

Youngstown Ohio Youngstown Chapter welcomed Zeta Gamma Chapter (Youngstown State University) seniors into the alumnae world with a Strawberry Social. The event was a great opportunity for collegians and alumnae to get to know each other and welcome the women to the alumnae world through the Alumnae Initiation Service.

Ada Oklahoma Trivia and game nights at local restaurants are popular events for Ada alumnae. Members get together for 16 · Themis

food, fun and friendly competition.

A canvas painting class was another popular chapter event as members got to know each other and go home with a personalized souvenir.

Stillwater Oklahoma Graduation is a major milestone, and these alumnae celebrated it with Alpha Upsilon Chapter (Oklahoma State University). They hosted the Alumnae Initiation Service and presented seniors with white violets.

Columbia South Carolina During March, Columbia Chapter hosted a March Madness bracket challenge. Women from all over the area picked which college basketball teams would win in the tournament, and the overall winner won free alumnae dues for a year.

Abilene Texas Service events are nothing new to Abilene Chapter. It participates in many each year, including volunteering for Love and Care

Ministries, which provides help to the homeless. They also volunteered with the West Texas Rehabilitation Center’s telethon.

Austin Texas Austin Chapter was a main contributor to a high school recruitment forum put on by Austin Area Alumnae Panhellenic this year. The chapter helped plan and coordinate the forum’s content and marketing plan.

It also organized email reminders and tips for the high school women about college and fraternity/sorority life.

Central Texas Texas The event’s name says it all—Zeta Spa Alpha. These alumnae enjoyed an

Alumnae News evening of pampering and relaxation at a local salon, including manicures, pedicures and plenty of sisterhood.

El Paso Texas As a host chapter, El Paso Chapter helped put together goodie bags for the many attendees of Texas Zeta Day. The chapter was also rewarded for all of its hard recruitment work, as it increased its membership by an impressive 112 percent.

Lubbock Texas Lubbock alumnae took a behindthe-scenes tour of South Plains Food Bank, which serves a 20-county

area in western Texas. The women enjoyed a box lunch provided by the organization and heard personal stories and accounts from board members, motivating the chapter to champion the cause.

Odessa Texas Chapter member Margaret Jones was recognized at Texas Zeta Day with one of four Texas Ultra Violet Awards. Jones serves as president of Pink the Basin, an organization that raises money to fund mammograms for women with financial difficulties.

Top of Texas Texas Top of Texas Chapter helped Delta Eta Chapter (West Texas A&M University) say “Aloha” to the school year with a Hawaiian-themed get together. Collegians and alumnae enjoyed fantastic food, volleyball and a hula-hoop contest at the event before finals.

Tidewater Virginia Tidewater alumnae continued their Secret Sister program this year.

Members received secret sisters in the fall and delivered a small gift or card each month until their sisters were revealed in May. This was a fun way for sisters to get to know each other on a deeper level.

Seattle Washington No one loves chocolate more than the women of Seattle Alumnae Chapter.

In addition to a special tour, the chapter also taste tested a variety of organic chocolates at the Theo Chocolate factory.

Salt Lake City Utah The women of Salt Lake City Chapter took its fundraising to the Web this spring with an online Stella & Dot jewelry trunk show. The week-long event allowed members to shop from the comfort of their own homes, and all funds benefitted the ZTA Foundation.

Summer 2014 · 17

THE 2014-2015 TRAVELING LEADERSHIP CONSULTANTS Zeta Tau Alpha Traveling Leadership Consultants are a vital part of our Fraternity. Throughout the academic year, these women visit each collegiate chapter, guiding them in chapter operations, leadership development and officer education. They also help build the foundation for ZTA’s new colonies. Day in and day out, these women live, breathe and love ZTA. Qualifications for a TLC include leadership experience either in ZTA or another campus organization, member recruitment ability, enthusiasm, creativity, ability to work with different types of people, and loyalty to the Fraternity. The Zeta Tau Alpha Foundation funds a portion of the TLC program, including leadership training and personal development.

TESSA BURKE

SHANNON CANTLAY

Our 20 new TLCs will hit the road in August, trained and ready to lead ZTA chapters and members into the future.

Learn more about the vivacious women who will be serve in this important position this year.

ZTA collegiate seniors are encouraged to apply to become a TLC. Each fall, applications are posted on the Sisters Only portion of the ZTA website and are due around Dec. 1. Consultants must be available for a two-week training course in Indianapolis in late July and to begin traveling immediately upon the training’s conclusion.

Denotes second-year consultant

CAROLYN COLLINS

CASSIE EDLIS

BETA LAMBDA University of Louisville

DELTA KAPPA Louisiana State University

ALPHA GAMMA University of Michigan

ETA BETA Duquesne University

Hometown: New Albany, Indiana Major: Elementary Education

Hometown: Frisco, Texas Major: Psychology

Hometown: Pittsburgh, Pennsylvania Major: Accounting

How I live ZTA values: “To find satisfaction in being rather than seeming…” It is more than just talking about what a noble woman is to get people to see you that way. It is showing it through your actions that matters.

What I hope to contribute to the chapters I visit: I am a firm believer in the saying, “You get out of something what you put into it.” I hope to inspire women to get involved and become leaders.

Hometown: Farmington Hills, Michigan Major: Political Science

18 · Themis

Why I want to be a TLC again: I enjoyed getting to know and work with amazing women. I am excited to continue to give back to the Fraternity and help others discover the opportunities and benefits ZTA has to offer.

How I live ZTA values: Our Creed states, “to look for the good in everyone.” I strive to make a connection with everyone. I have found that being open-minded naturally brings out the good in everyone.

Traveling Leadership Consultants

LINDSEY GARRETT

AMBER JOHNSON

KAYLA KACZMAREK

ETA KAPPA University of Central Florida

THETA PSI Texas State UniversitySan Marcos

IOTA SIGMA Old Dominion University

ETA PHI Illinois State University

Hometown: Ocean City, New Jersey Major: Communication Sciences and Disorders

Hometown: Richmond, Texas Major: Psychology

Hometown: Virginia Beach, Virginia Major: Psychology

Hometown: Orland Park, Illinois Major: Elementary Education

What I hope to contribute to the chapters I visit: I hope to contribute a positive, forwardthinking attitude toward all aspects of ZTA and campus life.

One item I will take with me on the road: Letters can make an important impact and, I believe, are much more personal than receiving a text or email. I will make sure to have plenty of stamps.

MARIANNE ORTEGA

KATIE OSENTOSKI

CHELSEA FOGLIO

What I hope to contribute to the chapters I visit: I hope to instill confidence. Sometimes you need someone to believe in you to know you can accomplish something.

JULIA MOHR THETA OMICRON California State Polytechnic University, Pomona Hometown: Los Angeles, California Major: Electrical Engineering What I hope to contribute to the chapters I visit: As a traveling officer, I hope to contribute motivation, enthusiasm and an optimistic outlook. I want to share new, creative ideas I find as I travel the country.

Why I want to be a TLC: I believe in the positive impact ZTA can have on collegiate women. I have a passion for developing our Fraternity in hopes of watching the positive impact continue in women all over the country!

MORGAN MOMCILOVICH ALPHA XI Indiana University

DELTA SIGMA Lamar University

BETA PHI Michigan State University

Hometown: Griffith, Indiana Major: Secondary Education – Social Studies

Hometown: Beaumont, Texas Major: Psychology

Hometown: Lake Orion, Michigan Major: Psychology and Criminal Justice

How I live ZTA values: I live the Fraternity’s values by helping others be their best self through mentoring and encouragement.

How I live ZTA values: I live the values by always seeking the noblest version of myself and trying to “see beauty with its enriching influence” in other people I come in contact with.

Why I want to be a TLC: ZTA has transformed me into the woman I am today. I hope to give the opportunity of a strong sisterhood and inspire leaders and chapters to be the best they can be.

Summer 2014 · 19

Traveling Leadership Consultants

AINSLEY ROBINSON ETA IOTA Valdosta State University Hometown: Johns Creek, Georgia Major: Communication Arts with an emphasis in Public Relations

NICOLE ROBISON

JULIANNA SALYER

THETA IOTA University of North Florida

GAMMA ZETA Mississippi State University

Hometown: Fort Walton Beach, Florida Major: Painting/Drawing

Hometown: Hoover, Alabama Major: Communication with a concentration in Broadcasting

What I hope to contribute to the chapters I visit: I hope to contribute enthusiasm that will make members strive to become the best sisters they can be.

One item I will take with me on the road: I travel my iPad mini because it has my life on it. I will also travel with a mini steamer.

ASHLEY SELLS

CONNOR STAATS

TRACI WIESS

BETA UPSILON Kansas State University

KAPPA LAMBDA University of Wisconsin Oshkosh

THETA OMEGA California State Polytechnic University, Pomona Hometown: Orange County, California Major: Foods and Nutrition in Dietetics My favorite ZTA memory: My favorite memory was the opportunity to be a part of the pregame show for the San Diego Chargers. I held the American flag during the national anthem; it was such a surreal moment.

20 · Themis

Hometown: Greensburg, Kansas Major: Family Studies and Human Services Why I want to be a TLC: I want to give back and help collegiate women see how life changing membership in ZTA is if you’re willing to give your heart.

One item I will take with me on the road: Snacks. I always keep a granola bar or peanut butter crackers in my purse. My friends call me the mom of the group because I always have snacks.

Hometown: Waterford, Wisconsin Major: Elementary Education What I hope to contribute to the chapters I visit: I hope to energize each chapter and help it realize its full potential. I want to be able to facilitate brainstorming and creativity.

HANNAH SCHNEIDER DELTA PSI Samford University Hometown: Hoover, Alabama Major: Family Studies with a focus in Child Development What I hope to contribute to the chapters I visit: My mother always said, “Leave every place you go better than you found it.” I hope each chapter I visit, whether big or small, I will have left it better in some way.

SYDNEY WILLMANN LAMBDA EPSILON Indiana UniversityPurdue University Indianapolis Hometown: Hartford City, Indiana Major: Journalism and Political Science My favorite ZTA memory: My favorite memory is volunteering at the breast tissue donation clinic. It was so inspiring to see my sisters giving a piece of themselves to cancer research.

Introducing Zeta Tau Alpha’s new brand identity!

The ZTA Brand

It is the rush of adrenaline you felt as you ran toward your new sisters on Bid Day. It is the reverence experienced during Initiation and the laughter shared during a late night study break. It is your best friends serenading you with ZTA songs at your wedding and the pride you feel when you see our letters on the woman you just passed on the street.

Zeta Tau Alpha is more than an organization. It is a feeling. It is happiness, pride, a sense of belonging, empowerment and love. Think back to your favorite ZTA memory. Does it bring up any of those things?

What is special about ZTA is that while each of us has a different favorite memory that reveals what our membership means to us, our stories are the same. These shared feelings and experiences create a special state of being—the state of being Zeta Tau Alpha. It is who we are. It is our brand.

In a purely visual sense, a brand is your logo, your colors and your design esthetic. But those things don’t fully encompass ZTA. These elements must be a physical representation of “who” the organization is. As our Founders once asked, “Who? Who? Who are we?”

In fall 2012, we began to explore who our members think ZTA is. We then used those findings to create a new visual identity, an updated look that conveys the personality and meaning of ZTA. This visual identity was launched at Convention 2014 in Los Angeles.

“[The Logo] brings everything in that we represent. It’s fun, classy and states our motto.”

– from an alumna in our November 2013 survey

“To say Zeta Tau Alpha has a new brand isn’t exactly true,” explained ZTA National President Keeley McDonald Riddle. “A brand is an outward expression of who we are on the inside, but who we are has not changed. We are merely showing it to you in a new way.”

22 · Themis

So why launch a new visual identity now? ZTA unveiled our previous identity in 1991, a time when corporate logos and mission statements were becoming increasingly popular. The Fraternity wanted a professional, corporate logo to represent our three entities: the Fraternity, the Crown Development Trust Fund (now the ZTA Foundation) and ZTA Fraternity Housing Corporation.

From The History of Zeta Tau Alpha, “The window logo provided a progressive outlook for the Fraternity through its design. Denoting ZTA’s heritage, the logo displayed the architectural style of our International Office. The image portrayed a rising sun as a dynamic beginning for ZTA.” This logo was used on all Fraternity stationery and published materials for 23 years and became a recognizable image of ZTA in the fraternity/ sorority community. However, it was less recognizable outside of the Greek world and not often used by our own members or chapters.

Today, the trend for brands is to have a less corporate look and feel. They aim to be dynamic and engaging, something people would want to use for themselves. For Zeta Tau Alpha, the goal for this new visual identity is for members to relate to it and for it to remind them of why they love ZTA.

The Process

Because ZTA’s brand is a visual representation of who we are, we first needed to define the Fraternity’s brand essence—the words that sum up the heart and soul of ZTA. In February 2013, 774 Zetas were surveyed, including all National Officers, all alumnae and collegiate chapter Presidents, Former National Council members, as well as randomly selected alumnae, collegiate members and new members. They were asked about what comes to mind when thinking about ZTA, their own experiences as a member, which symbols are most associated with ZTA, sentiments on past Fraternity imagery, our mission, and what makes ZTA unique in the Greek world. The same was done for the Foundation and FHC.

The ZTA Brand

Our new logo and what it means The diamonds at the top of each point convey energy and the little bit of sparkle each Zeta has.

“You are always wearing your crown,” is a phrase used by Zetas to remind us to always live ZTA values.

This crown was designed to appear three-dimensional, as if you could place it on your head.

The crown is designed in our traditional turquoise blue and steel gray colors.

For printing, these colors are PMS 320 turquoise and PMS 430 gray.

The five points on the crown signify the Fraternity’s five core values.

“Seek the Noblest” has been ZTA’s open motto since our founding.

Today, these words convey our desire to strive for greatness.

The ZTA brand’s Style Guide offers suggestions for how to use the crown as a stand-alone item.

The font for “Seek the Noblest” is Sonora. It conveys femininity and the fun of sisterhood.

In the logos for the ZTA Foundation and ZTA Fraternity Housing Corporation, “Seek the Noblest” is replaced by the entity names. As a Fraternity, as chapters and as individuals, use the “Seek the Noblest” logo.

The font for “Zeta Tau Alpha” is Trajan Pro. It conveys our members’ strength and our goal to empower women.

The five dots on the crown pay homage to the crown that is part of the ZTA crest.

The same dots appear at the base of that crown.

Summer 2014 · 23

The ZTA Brand

Spearheaded by Mrs. Riddle, a committee with representatives from National Council, the Foundation, FHC and International Office staff analyzed the survey results. Here are highlights of what was found: • In a fill in the blank question, 100 percent of respondents said they associate a crown with Zeta Tau Alpha.

• ZTA’s personality is fun, outgoing, friendly and loving.

• The three words most associated with ZTA are sisterhood, love and friendship.

• Philanthropy and the skills learned as a member make ZTA stand out among peers.

• In our members’ words, ZTA’s mission is to empower women to be leaders and women of character who make a difference.

“This logo represents Zeta Tau Alpha with grace, dignity, simplicity and promotes a feeling of intelligence.”

– from a collegian in our November 2013 survey

“The biggest takeaway from the survey is that it confirmed the crown should be the main piece of our visual identity,” said Mrs. Riddle. “Members and nonmembers recognize ZTA by a crown. It was important to make that association match our look.”

These findings were then sent to a group of graphic designers who provided the committee with logo options. After narrowing down hundreds of logos, four were included for an on-site electronic survey at National Leadership Conference in July 2013.

Here, 408 collegians and National Officers provided feedback. Following design changes based on suggestions, another email survey was sent to 1,690 collegians and alumnae in November 2013 to finalize the logo selection. Both the NLC and November surveys included the crown chosen to represent the Fraternity, Foundation and FHC. In the November survey results, one alumna said this about the logo: “The crown is easy to see and

24 · Themis

What is the first word that comes to mind when you hear ”Zeta Tau Alpha“? define, and there is emphasis on ‘Seek the Noblest.’

This logo represents the honor and pride we have to be sisters of ZTA.” In the months between the final survey and Convention 2014, IO staff worked diligently to identify other pieces of the visual aesthetic and to create collateral material with the new brand identity. These pieces include IO and National Officer stationery and business cards, banners, brochures, an updated website, and any other item that once featured the window logo.

“We are so proud of this new logo and corresponding design elements,” said Vice President Alumnae II Carolyn Hof Carpenter. “The survey data confirmed what we already knew. Our crown is our most identifiable symbol, and the ZTA brand is about honoring strong, outgoing women.

This new visual identity shows those things.”

How to use the new identity

Having a visual identity ZTA chapters and members would use was a main motivation throughout the research and development process. While there are some design standards we ask to be followed, we want every Zeta to be able to feel like she is a part of the ZTA brand and to use its elements, like the new logo.

A major component to branding is to ensure universal recognition, and this is only achieved if each Zeta uses the visual identity in the same way. At Convention, each chapter received the ZTA brand’s Style Guide that includes step-bystep instructions on how to use the new identity.

The ZTA Brand

100%

Our Brand Essence

A brand’s essence is the promise of what an organization offers.

Using simple words, it is the most compelling thing someone can say about the brand. Based on our survey results, ZTA’s brand essence is “pride, dedication and acting for the greater good.”

In our November 2013 survey, Zetas used these words to describe the new logo. Which is your favorite?

Regal

of Zetas surveyed said the crown is ZTA’s most recognizable symbol.

Approachable

Whimsic

Graceful Innovative F Pretty Clean

Whimsical

Sophist

Classic Whimsical Feminine Regal

Engaging

Did you say sisterhood, love or friendship?

96% of Zetas surveyed said one of these three words when asked.

Sophisticated

Spirited Approachable

Classic

Innovative Clean

Feminine

Graceful

Spirit

Engaging

Pre

The ZTA Brand

It is also posted on the Sisters Only portion of zetataualpha.org for all Zetas to review. The Style Guide is the go-to resource for the ZTA brand and includes: • The exact colors for ZTA’s turquoise and gray • Suggested color combinations to use with turquoise and gray • Guidelines for how the logo and its elements can be utilized (This includes which pieces of the logo can stand alone, not adding new design elements to the logo and not adjusting the color to match school colors.)

• How to properly use other ZTA symbols, like the crest • A written glossary that lists how to properly refer to National Officers, collegiate and alumnae chapter officers, ZTA programs, and more

Chapters who use Group Interactive Networks (GIN)-powered websites through ZTA will automatically receive updates to their website templates in fall 2014. All changes will happen on the back-end of the system, meaning chapters will not have to incorporate the new identity on their own. However, if chapters would like to switch to a different template, including a new one that is being designed, their site administrator can do so with the touch of a button.

“Our new visual identity truly encompasses who Zeta Tau Alpha is as an organization,” said Mrs. Riddle. “We are energetic, strong and regal. We are women who wear our crowns with pride. This launch is an exciting moment for the Fraternity and, together, all of us using it will propel the Fraternity into the future.”

“It looks like a logo that can stand the test of time.”

– from an alumna in our November 2013 survey

“When you see an advertisement for a Target store on the East Coast, then walk into a Target on the West Coast, you know just by just looking at the store that the two are the same. You know they will both offer you matching experiences,” explained Mrs. Riddle. “We want that for ZTA. No matter where you are, people need to know the kindness, sisterhood, service and member experience you receive from ZTA will be the same. Following our brand guidelines is one of the easiest ways to do that. It immediately ties you to the national picture of ZTA.” Also found on the ZTA website are branded PowerPoint templates for members and chapters to use at meetings and events; branded templates for event flyers, newsletters, bid cards, stationery and more; social media icons and images featuring the new identity; and new ZTA merchandise from Crown & Co. Members are also able to download the new logo and corresponding fonts.

26 · Themis

Like the new visual identity for the Fraternity, ZTA Foundation and ZTA Fraternity Housing Corporation, Think Pink® is part of the ZTA brand. It has its own set of guidelines for use, which can be found on the Sisters Only portion of the ZTA website. There, you can download the Think Pink® logo, graphic standards and permission form. Because the term Think Pink® is trademarked by the ZTA Foundation, permission must be granted from the Foundation before it can be used.

Crown & Co. A

B

A. Established Pocket Tee, $24 Front of T-shirt is shown on model

B. Garden ZTA Stitched V-Neck, $25 C. Branded Clear CamelBak, $25 D. Crest V-Neck, $20

A

C

D

ORDER BY PHONE or ONLINE (317) 872-0540 store.zetataualpha.org Summer 2014 路 27

you! n Zeta Tau Alpha, there is a saying, “You are always wearing your crown.” It reminds us that from the moment we pledge ourselves to ZTA, we are pledging ourselves to represent the Fraternity and our sisters to the world. We aim to “Seek the Noblest” in others and in ourselves.

With the crown becoming the most prominent feature of ZTA’s new visual identity, there are now many more opportunities to actually wear your crown. By following our design standards, ordering from Crown & Co. and using officially licensed vendors for your ZTA merchandise, you help ZTA protect our image. But being a noble representative of ZTA involves much more than correctly using a logo.

The most visible way to show the world you are a Zeta is by wearing ZTA merchandise. Every T-shirt you wear or tote bag you carry with ZTA on it ties you to the Fraternity. It makes your reputation and ZTA’s reputation one and the same. This is why ZTA asks you to create and purchase all ZTA merchandise through an officially licensed vendor or Crown & Co., the merchandising entity of ZTA. Using licensed vendors helps ensure our marks are represented correctly and products are a positive reflection of the Fraternity.

How do you want ZTA to be perceived on your campus, in your community, to the businesses you partner with and to the world? On a personal level, how do you want others to view you?

We have all seen the T-shirt slogans—whether from ZTA or another organization—that border on or completely cross over to the inappropriate side. These items can be those that highlight alcohol or substance use, have sexist or culturally insensitive themes or jokes, or even boast pretentious slogans that promote ZTA at the expense of others. Sure, some of them might seem funny, but do they convey the message of what ZTA membership really means? If the answer is “no,” “maybe” or “I’m not sure,” choose a different slogan or theme. Even if a product doesn’t explicitly say “Zeta Tau Alpha,” if it is in our colors, uses one of our symbols or is simply worn by a group of members, it is associated with ZTA.

“We cannot expect others to view ZTA as an organization of noble, dedicated, intelligent women unless we are those women,” said ZTA National President Keeley McDonald Riddle. “Asking you—as a member of ZTA—to be a positive brand ambassador for ZTA is not about preventing you from having fun or trying to create cookie-cutter chapters. It is about helping you truly be the best woman you can be.”

ZTA’s name, marks and other terms (like Think Pink®) are trademarked with the federal government. This means all items bearing them must be reviewed and approved, and any items not approved are subject to copyright infringement laws. The same rules apply when you try to use song lyrics or pieces of another organization’s/company’s brand identity. You must have permission.

As Zetas, we are called to be ambassadors of ZTA’s brand and live the Fraternity’s values at all times. We represent who ZTA is and who ZTA wants to be. There are so many ways to be a positive representative. What are you doing to embody and promote ZTA’s brand?

Themes, T-shirts, signs and banners for philanthropy should also be selected with caution. Breast cancer is a serious disease, and we want to be respectful to those impacted. Sexualizing it in any way is inappropriate.

“Save second base” and other suggestive sayings can

A brand is who an organization is. Our brand is our reputation. In short, ZTA’s brand is you—our collegiate and alumnae chapters and each of our members as individuals. How you act, what you say, how you treat people and how you represent yourself can all add to—or take away from—our brand.

28 · Themis

be offensive to breast cancer patients and survivors.

Let’s make sure our philanthropic endeavors are respectful and family-friendly.

In terms of marketing, social media is one of the best tools to promote your chapter and yourself. It’s also one of the easiest ways to find yourself in trouble. It should be clear that an official chapter social media profile should be free of inappropriate or risqué photographs, offensive language, or references to risky behavior. Individual profiles should be, too.

If anything on your profile mentions ZTA—previous posts, old pictures, the biography section, etc.—you are tying yourself and everything you post to ZTA and our brand. Assessing behavior should always be the first step in positively representing yourself online.

For example, posting a photo of you and your sisters playing a drinking game at the Homecoming tailgate is an issue, but the larger problem is you were engaging in the activity in the first place. When a detrimental post is made, tagging your chapter and sisters or using ZTA-specific hashtags compounds the problem. You should also think twice about tagging or hashtagging another group in your posts. Yes, you might have tailgated with the fraternity down the street, but your actions have the power to affect that brand, too.

“What is most important to ZTA is that our members promote the best version of themselves,” Mrs. Riddle said. “Future employers, colleagues, neighbors and

friends can learn a lot about you online before they even meet you. What do you want them to see?”

Not only are you an ambassador for ZTA’s brand, you are an ambassador for the entire fraternity/sorority community. One culturally insensitive party theme or expletive-ridden email making the news is one too many—regardless of your affiliation. The real problem is not that the media reports on these actions, it is the actions themselves.

It is true. Sometimes, the stereotypes against Greek organizations are unfair and over-exaggerated. Other times, they are not because they derive from our actions. The only way to dispel the stereotypes we dislike is to alter our behavior and render them untrue.

As Zetas, each interaction you have with someone gives them an impression of you, ZTA and the fraternity/sorority community. Our brand grows when you are kind to the woman in the supermarket, when you positively contribute to discussion in class, when you mentor a colleague, and when you cheer on your children’s friends at a soccer game. Our brand tarnishes when you are unfriendly, apathetic, rude or inappropriate. What image do you want to portray?

What do you want people to think when they think of Zeta Tau Alpha?

Whether you can physically see it or not, remember, you are always wearing your crown.

Summer 2014 · 29

OUR BRAND REPRESENTS ZTA VALUES.

PROTECT THEM.

When you purchase products from an officially licensed vendor, you ensure ZTA’s brand identity is being used correctly—that it is representing ZTA in the best way. Licensed vendors work directly with ZTA and assure quality products. Visit GreekLicensing.com to find a list of licensed vendors.

Zeta Tau Alpha, ZTA, Themis, our Coat of Arms, Think Pink®, Think Pink. Think Zeta.® and Take Charge. Think Pink. ® are all trademarks of the Fraternity or ZTA Foundation. Any item purchased with these marks must be approved by ZTA. This includes items produced and sold

by Zetas. All licensed vendors are pre-approved to use terms and corresponding marks. If you have a vendor you would like to work with ZTA, contact International Office.

Proceeds from purchases made at Crown & Co. also help support important ZTA programming.

30 · Themis

Foundation News

Collegiate chapters pay it forward Zeta Tau Alpha chapters strive to make a difference in their communities. From local service projects to pink ribbon distributions, Zetas aim to serve those “within and without our circle.” Fundraising for the ZTA Foundation is also an important activity for chapters. Donations fund Think Pink® initiatives, the Foundation’s scholarship program, ZTA’s educational programming, the Traveling Leadership Consultant program and more.

Over the years, as chapters grow their philanthropy events and put extra emphasis on fundraising, many have seen dramatic increases in the amount of money raised.

Three chapters in particular have experienced major growth.

Foundation donations are nothing new to Kappa Beta Chapter (Presbyterian College). This year, the chapter held seven different events to increase its ZTA Foundation donation total from $1,175 to $10,000

in just one year. Events included a bake sale, Pink Your Porch decorating contest, Pink Out football game, Pink Out baseball game, and a brand new Pink Out 5K. “For our chapter to raise more than $10,000 for the ZTA Foundation really means a lot to each member,” said Kappa Beta VP I/Coordinator of Committees Kelsey Mason. “For Kappa Beta, this means making a huge step for the future and opening up new opportunities we never thought would be possible.”

For new ZTA chapters, fundraising can be a difficult challenge. Many established chapters have longstanding signature events that continue to bring in significant dollar amounts each year. As new chapters are establishing events in all areas of chapter operations, a focus on fundraising can be tough, but not for Alpha Gamma (University of Michigan) and Beta Upsilon (Kansas State University) chapters.

Reactivated in 2010, Alpha Gamma Chapter increased its donation total from $14,000 to $25,000 in the 2012-2014 biennium. This year, the chapter updated its signature event, an annual 5K race, and saw increased success. They changed the event to a color run, where participants were splattered with pink paint throughout the 3.1-mile course. The event also moved from the spring to the fall.

“As a newer chapter, we have the unique opportunity to expand on new ideas without fear of breaking away from traditional events,” said Alpha Gamma President Jacquelyn Timoszyk. The new Paint it Pink 5K brought in almost 300 participants and more than $14,800.

Beta Upsilon Chapter raised nearly $6,000 more for the Foundation in 2014 than 2013, increasing its donation total to $10,000 for this year. Think Pink® Week was the chapter’s largest philanthropy and fundraising event, which included games, T-shirt sales and a kickball tournament. The week-long event raised more than $7,000. The chapter also shows no sign of slowing down.

“We have already started to plan for next year, and we are hoping to build off of last year,” said Beta Upsilon Director of Philanthropy Kimberly Bogner. “We hope to brand our events so that when K-State students and faculty hear Think Pink® or see a pink ribbon, they immediately think of Zeta Tau Alpha.”

A Think Pink® Week with events including a kickball tournament and T-shirt sales have helped Beta Upsilon Chapter (Kansas State University) raise breast cancer awareness and money for the ZTA Foundation.

Summer 2014 · 31

The Zeta Tau Alpha Foundation recognizes collegiate and alumnae chapters who excel in fundraising each biennium. Thanks to contributions from chapters, the Foundation is able to fund important educational and leadership programs, the scholarship program, and philanthropic endeavors. Chapters raising $10,000 or more during the biennium are named to the Founders Club. Congratulations to the 2012-2014 honorees.

$100,000 Level

Texas A&M University

$25,000 Level

Auburn University

Texas Christian University

Austin, TX Alumnae Chapter Central Michigan University

Gamma Rho Chapter

Florida State University

Beta Gamma Chapter

Theta Gamma Chapter Gamma Psi Chapter

$50,000 Level

Houston, TX Alumnae Association Indiana University

California State Polytechnic University, Pomona

Purdue University

California State University, Fullerton

The University of Georgia

Clemson University

The University of North Carolina at Chapel Hill

Georgia Southern University

University of Florida

Jacksonville State University

University of Miami

Memphis, TN Alumnae Chapter Rutgers University

Alpha Xi Chapter

Alpha Theta Chapter Gamma Pi Chapter

Theta Tau Chapter

Gamma Iota Chapter Gamma Alpha Chapter

University of South Carolina

Theta Omega Chapter Theta Phi Chapter

Kappa Zeta Chapter Zeta Xi Chapter

Zeta Psi Chapter

Theta Xi Chapter

Youngstown State University

San Antonio, TX Alumnae Chapter Texas State University-San Marcos

Youngstown, OH Alumnae Chapter

Texas Tech University

$75,000 Level

University of Arkansas

Louisiana State University

Wofford College

Beta Omicron Chapter Zeta Gamma Chapter

Delta Kappa Chapter

32 路 Themis

Theta Psi Chapter

Gamma Tau Chapter Epsilon Chapter

Theta Zeta Chapter

Gamma Omicron Chapter

Dallas, TX Alumnae Association Duke University Phi Chapter

Ft. Worth, TX Alumnae Chapter Georgia Institute of Technology Iota Theta Chapter

Georgia Regents University Eta Mu Chapter

High Point University

Delta Gamma Chapter

Illinois State University Eta Phi Chapter

James Madison University

Gamma Kappa Chapter

Mississippi State University Gamma Zeta Chapter

North Carolina State University Iota Phi Chapter

Oklahoma State University

Alpha Upsilon Chapter

Sam Houston State University Delta Zeta Chapter

Stephen F. Austin State University Theta Eta Chapter

The Richard Stockton College of New Jersey

East Carolina University

Shorter University

The University of Alabama

Elon University

The College of New Jersey

The University of Iowa

Florida Gulf Coast University

The University of New Orleans

The University of North Alabama

George Mason University

The University of North Carolina at Charlotte

The University of Tennessee, Knoxville

Georgia College

University of Central Florida

The University of Texas at Arlington

Greater New Orleans, LA Alumnae Chapter Indiana State University

University of Dayton

Kappa Xi Chapter Nu Chapter

Alpha Omicron Chapter Eta Rho Chapter Zeta Chapter

Zeta Sigma Chapter

The University of Texas at Austin Kappa Chapter

Iota Rho Chapter Eta Zeta Chapter

Kappa Tau Chapter Theta Chi Chapter

Kappa Upsilon Chapter

Gamma Chi Chapter

Kappa Chi Chapter Iota Gamma Chapter Delta Nu Chapter Eta Tau Chapter

Eta Kappa Chapter Iota Pi Chapter

University of Evansville

Zeta Alpha Chapter

University of Missouri

Indiana University-Purdue University Indianapolis

University of North Florida

Kansas State University

University of Maryland

University of North Texas

Lamar University

University of Michigan

University of South Florida

Martin, TN Alumnae Chapter Merrimack College

University of Missouri-St. Louis

Alpha Psi Chapter Theta Iota Chapter

Gamma Phi Chapter

Kappa Sigma Chapter

Virginia Polytechnic Institute and State University Eta Xi Chapter

Lambda Epsilon Chapter Beta Upsilon Chapter Delta Sigma Chapter

Kappa Omicron Chapter

Miami University

Beta Delta Chapter

$10,000 Level

Michigan State University

Arkansas State University

Northern New Jersey Alumnae Chapter Northwestern University

Zeta Omicron Chapter

Arkansas Tech University

Theta Theta Chapter

Auburn University at Montgomery Theta Nu Chapter

Baylor University

Theta Omicron Chapter

California State University, San Bernardino Kappa Theta Chapter

Centenary College of Louisiana Beta Iota Chapter

College of Charleston

Eta Lambda Chapter

Colorado State University

Kappa Alpha Chapter

Cypress, TX Alumnae Chapter Dallas Area Night Alumnae Chapter

Beta Phi Chapter

Alpha Phi Chapter

University of Houston

Gamma Omega Chapter Iota Omega Chapter Alpha Gamma Chapter Theta Kappa Chapter

University of Nebraska at Omaha Gamma Mu Chapter

University of Nevada, Las Vegas Iota Eta Chapter

University of South Carolina Aiken Kappa Pi Chapter

University of Virginia

Gamma Nu Chapter

Ohio Northern University

University of Washington

Presbyterian College

Valdosta State University

Radford University

Vanderbilt University

Rider University

Washburn University

Rockhurst University

West Chester University of Pennsylvania

Sacred Heart University

Westminster College

Saint Louis University

Wright State University

Delta Theta Chapter Kappa Beta Chapter Eta Nu Chapter

Zeta Lambda Chapter Kappa Eta Chapter Lambda Alpha Chapter Kappa Omega Chapter

Psi Chapter

Eta Iota Chapter

Lambda Iota Chapter Alpha Mu Chapter Eta Gamma Chapter

Delta Omega Chapter Eta Pi Chapter

Samford University

Delta Psi Chapter Summer 2014 路 33

FHC News

Making a non-traditional house a home A house is not a home without loving relationships, but in Zeta Tau Alpha, a home where loving relationships are forged is not always a house.

The ZTA Fraternity Housing Corporation rents or owns two lodges, eight suites in Panhellenic buildings, 21 suites in residence halls, nine chapter rooms and one apartment, so many ZTA members call something other than a traditional sorority house their home.

“As leaders in campus housing, we strive to make whatever facility the chapter does have as warm, inviting and useful as we possibly can,” said FHC president Julia Marthaler Hill.

Optimal space utilization is a must for two of ZTA’s largest chapters that call “home” a suite in a Panhellenic building constructed by the university for sorority use. At Gamma Alpha Chapter (University of Miami), House Association President Patti Wilson Morgan (Gamma Iota, University of Florida) frequently found members studying around the suite’s dining table between classes, but the table accommodated just six students. She asked FHC Director Karen Farmer Mills to help repurpose the room to provide more study space.

well,” Patti said, “and the members are very excited about having more places to study.”

The ZTA suite in Baylor University’s Panhellenic Building includes an Executive Committee room, kitchen and very large chapter room, big enough to seat the entire 260-member Theta Omicron Chapter in stackable chairs. The chapter also holds practices for campus dance competitions there—with the chairs removed, of course.

On the 21 campuses where ZTA has a suite in a residence hall, only a portion of the membership lives in that location. For example, Auburn University built new residence halls for sororities in 2009. Just 38 of the 205 Gamma Rho Chapter members live there together, but the entire chapter uses the suite for meetings and recruitment.

“We looked at how to divide the room into sections for different purposes, like a relaxation area, more built-ins and a reading area,” Patti said.

In the newly redesigned space, up to 19 members can work on their laptops at built-in desks or tables, and others can sit in comfortable chairs with an ottoman to complete reading assignments. “It’s working out really 34 · Themis

(Above) Gamma Rho Chapter (Auburn University) calls a university-owned residence hall its home.

It boasts meeting space to fit the entire chapter.

(Right) A renovation of the Delta Beta Chapter (Florida Southern College) room brings joy to members. Watch members’ reaction to seeing the new room at http://tinyurl.com/DeltaBetaRoom.

Delta Omega Chapter at Westminster College in Pennsylvania has called a residence hall suite “home” for several decades. Twenty-four of the 65 members live on the floor, and while the suite has space only for small meetings and study groups, all members love using the space after a 2012 makeover.

“We wanted the room to be welcoming, comfortable and youthful so the members would want to come and hang out,” said FHC Director Kay McCoy McKelvey. “The biggest challenge was finding enough seating in a small space for more members to use it.”

Delta Beta Chapter’s room at Florida Southern College posed the same challenge. After a 2013 makeover added fun furnishings and seating for 25, the room is perfect for new member meetings.

Membership Information Sheet

COPY THIS PAGE TO SUBMIT YOUR MIS FORMS TO CHAPTERS BY REGULAR MAIL Voluntary Membership Information Sheets (MIS) from alumnae help ZTA collegiate chapters identify potential new members. Using this form and other resources found at zetataualpha.org/MIS, you can recommend outstanding women for membership. On this website, you will find electronic MIS forms, instructions and the addresses for where to send forms for each collegiate chapter. You can even complete the MIS entirely online!

FIND ADDITIONAL RESOURCES OR SUBMIT FORMS

ONLINE AT: zetataualpha.org/MIS

Please type or print in ink.

Chapter/University Potential Member Will Attend: Potential Member’s Name: Potential Member’s Home Address: High School: Graduation Year: Grade Point Average: Parent or Guardian’s Name: Potential Member is a (please check one): New Student

Returning Student — GPA:

Transfer Student — School Name: Freshman Sophomore Junior Check one:

Grading Scale (4 pt., 5 pt., etc.):

GPA: Senior

Activities/Honors in School: Volunteer Work: Additional Information on Potential Member:

Potential Member’s Interest in Zeta Tau Alpha: Affiliations: ZTA Legacy – Relationship: Other Greek Affiliation: Do you know Potential Member personally?

Yes

; Relationship: No

If no, source of information:

For this Potential Member, I would like to (please check one): Highly Recommend Recommend Provide Information Only I am submitting this information as an/a: Alumnae Chapter: Your Name: Collegiate Chapter: Your address: Your email address: Your signature:

Alumna

Collegian

Other: Key Woman

On behalf of an advisory/recommendations board

University:

The following is required if a collegian is submitting this form: Alumna Signature:

Your phone: (

)

Alumna Phone: (

) Summer 2014 · 35

Points of Pride

1 4

2 1. Greater New Orleans, LA Alumnae Chapter enjoys a silent auction and fashion show at its Annual Think Pink® Luncheon to raise money for the ZTA Foundation.

2. It’s a celebration at Pennsylvania/West Virginia Zeta Day as these women are recognized for their 25 years as members of ZTA. 3. Iota Sigma Chapter (Old Dominion University) takes breast cancer awareness to the ice at its Think Pink® hockey game.

4. Bring out the white violets. These women are being recognized at Nebraska Zeta Day with their White Violet charms and pins for 50 and 75 years of membership.

5. Sisterhood and smiles make everything smooth sailing at South Carolina’s nautical-themed Zeta Day in Charleston.

36 · Themis

3 5

Points of Pride

6

6. These Zetas have a ball—a beach ball, perhaps—at Florida Zeta Day. At a beach hotel in Daytona, the women celebrate sun, sand and Zeta Love.

7. Theta Sigma Chapter (Winthrop University) tries to strike out breast cancer at its Think Pink® baseball game this spring.

8. Say, “Cheese!” Kappa Chi Chapter (Shorter University) members capture their friendship with a sisterhood photo shoot.

9. If the Sisterhood Skate was an Olympic event, Zeta Upsilon Chapter (Edinboro University of Pennsylvania) would win gold. These members enjoy a day of fun at the local ice skating rink.

10. Zeta Chapter (The University of Tennessee, Knoxville) loves holding philanthropy events so much, they last for three days. These women raise breast cancer awareness at the chapter’s 3 Day for ZTA event.

7

8 9

10 Summer 2014 · 37

From the Archives

Examining the history of the ZTA brand

By Susan Beard, Delta Psi Patricia Cords Levitte, Beta Phi Archives Committee Co-Chairmen When our Founders decided to form our Fraternity, they were not thinking about media presence, copyright issues or brand visibility.

Today, those concerns and more are important to ZTA. At this summer’s International Convention in Los Angeles, National Council debuted the new brand identity for Zeta Tau Alpha. It creates a fresh and uniform look for ZTA that points to the future while respecting our past.

But even from the very beginning of Zeta Tau Alpha, a distinct visual identity was evident. Our Founders had strong opinions as to how they wanted our emblems and insignia to look. Our colors and badge were chosen for specific reasons, and the women thought carefully about how their designs would represent ZTA to the public.

One of the first steps toward branding ZTA after our shield-shaped badge

was designed was the early attempt to design a Fraternity Coat of Arms.

Surprisingly enough, it was one of the few things not suggested by a Founder. Ethelynn Jones Guppey, the older sister of Maud Jones Horner, created the design. We know little about its meaning to the Founders. It was used on programs and favors at the first National Convention in 1903.

However, it was discarded soon after the event, according to The History of Zeta Tau Alpha.

In 1926, National Grand Historian and Editor Shirley Kreasan Strout, with assistance from Emily Butterfield of Alpha Gamma Delta Fraternity and professors at the University of Toronto, designed the crest the Fraternity uses to this day. Still an official symbol of the Fraternity, this crest has served as a logo in many capacities through the years as it has been prominently featured on many official documents.

Another of the most constant visual representations of ZTA was the cover of Themis. From the early 1930s

Designed in 1926, the crest on the left is the one Zeta Tau Alpha uses to this day. However, in 1903, ZTA used the crest on the right, which appeared on all Convention materials that year but was soon discarded.

38 · Themis

For nearly three decades, the cover of Themis featured its own brand identity: a drawing of the head of the goddess Themis and the ZTA crest. onward, the bold font, combined with our crest and the head of Themis, also served as an organizational logo. This design remained mostly unchanged for almost three decades. The only other official emblems used regularly to represent the organization were our crest, seal and National Council letterhead, which was chosen by each incoming President.

In 1954, the Crown Development Trust Fund (now the ZTA Foundation) was created with its own logo to set it apart from the Fraternity at large. Since that time, various other ZTA campaigns and educational programs have received their own insignias to differentiate their roles in our organization. Even still, ZTA’s educational programs, such as My Sister, My Responsibility; Today & Forever: Living Our Values; and the Links Membership Enrichment

Themis READER’S GUIDE Themis of Zeta Tau Alpha, the official publication of the Fraternity, has been published continuously since 1903.

The window logo served as the corporate brand identity for the Fraternity, ZTA Foundation and ZTA Fraternity Housing Corporation from 1991 to 2014. This is a hand drawing of the FHC logo from the designer.

Program have their own logos.

This meant the need for an official corporate identity became critical.

In 1991, ZTA debuted the window imagery, which was used until this year. Each of ZTA’s three entities— the Fraternity, Foundation and Fraternity Housing Corporation— utilized this logo, allowing them to be separate, yet visually connected. The window, with its rays evoking our five-pointed crown, was used in many forms, and replicas appear in many ZTA houses. It can even be seen on the front of our International Office.

Protecting each aspect of our visual identity has always been critical.

Unbeknownst to our Founders at the time, ZTA’s chartering with the State Legislature of Virginia in 1903, would play an important role in protecting our brand. The Founders simply hoped it would set us apart from other sororities, but it served as early proof of ownership of our name, insignia and emblems. Explosive growth of sororities and fraternities in the 1910s and 1920s brought numerous companies infringing on ZTA’s name for merchandising on inappropriate novelty items.

The charter helped Mrs. Strout in 1929 as she secured trademarks and copyrights for our name, logos, magazine and other visual imagery unique to ZTA through the U.S. Patent Office.

Today, each ZTA trademark is managed by Affinity Marketing Consultants. This company monitors the marketing and use of ZTA’s name and marks on merchandise. Armed with the brand standards provided by the Fraternity, Affinity Marketing views each product design made for ZTA and aids IO staff in the approval process. Vendors also become licensed through Affinity Marketing Consultants to further help us retain control of our name and marks.

While not marketing experts, our Founders had strong ideas about what they wanted our Fraternity to represent. Through our current visual identity and those past, it is the Fraternity’s duty to take care of their vision and our ZTA brand. Each of us serving as brand ambassadors keeps their wishes alive to this very day.

HOW TO MAKE AN ADDRESS CHANGE In the Sisters Only section of zetataualpha.org, select “Update Information and Privacy Settings.”

You can also email changes to zetataualpha@zetataualpha.org (subject: Address Change) or call IO at (317) 872-0540.

Parents, while your daughter is in college, her magazine is sent to her home address. If she is no longer in college and not living at home, please send us her new permanent address.

HOW TO SUBMIT NEWS All Zetas are encouraged to submit news to Themis. All submissions become the property of ZTA and are subject to editing.

Include full names and chapter information. Photos must be roughly 1 MB (1,024 KB) or larger to be printed. Send all news and photos to communicationsdept@ zetataualpha.org.

Themis of Zeta Tau Alpha (ISSN 1529-6709; USPS 627-120) is published quarterly by Zeta Tau Alpha Fraternity, 3450 Founders Road, Indianapolis, IN 46268-1334. Subscription: $2 per year. Single copies: $.50. Periodical postage paid in Indianapolis, IN, and additional mailing offices. Printed in the United States of America.

Postmaster: Send address changes to Themis of Zeta Tau Alpha, 3450 Founders Road, Indianapolis, IN 46268.

Member, Fraternity Communications Association and National Panhellenic Conference. © 2014 Zeta Tau Alpha Fraternity.

No part of this publication may be reproduced in any form without the written permission of Zeta Tau Alpha.

Summer 2014 · 39

INITIATED IN 2006?

TO REMAIN ON THE Themis MAILING LIST, YOU MUST NOTIFY ZTA BY DEC. 15, 2014.

UPDATE YOUR INFORMATION ONLINE: Log in to the Sisters Only portion of zetataualpha.org. If you are not registered for Sisters Only, set your browser to zetataualpha. org and click “Sign Up” in the top right-hand corner. Follow the instructions to create your username and password. Once on the Sisters Only homepage, select “Update Information and Privacy Settings.” Click “Contact Information” to change your address. Then select “Communicate with ZTA” and check the box to receive Themis.

YOU MAY COMPLETE THIS FORM AND MAIL IT TO INTERNATIONAL OFFICE, 3450 FOUNDERS ROAD, INDIANAPOLIS, IN 46268.

Collegiate Chapter: __________________________________ Year of Initiation: _____________ ___________________________________________________________________________________________________ First Middle Maiden Married

___________________________________________________________________________________________________ Street Address

___________________________________________________________________________________________________ City

State

Zip

Email Address: ________________________________________________________________________________________ Cell Phone: (_____________) ___________________________________ Home Phone: (_____________) _________________________________

Join an Alumnae Chapter!

40 · Themis

Are you a recent graduate? Did you recently move to a new city? Do you simply want to reconnect to ZTA? Visit zetataualpha.org/chapterlocator to find contact information for the alumnae chapter closest to you.