Dealorean03 visual standards guide by Zhen Jimmy Li

VISUAL STANDARDS GUIDE

ZHEN JIMMY LI

VISUAL STANDARDS GUIDE

“It’s inevitable that the company come back.” —John Z. DeLorean, American car engineer and executive.[1]

CONTENTS

IDENTITY

TYPE

01 Introduction

13 Introduction

02 Logo Anatomy

14 Type Choices

06 Alternate Versions

17 Type Scales

10 Unacceptable Usages

COLORS

APPLICATIONS

18 Introduction

22 Introduction

20 Color Palette

24 Grids 26 Stationary Set

MASTER PLAN

CONCLUSION

28 Branch Map 30 Divisions 32 Branches in Health 34 Branches in Transportation 36 Branches in Infrastructure 38 DeLorean Health 46 DeLorean Transportation 54 DeLorean Infrastructure

REFERENCES & SOURCES 64

IDENTITY

INTRODUCTION

The DeLorean Group is changing the identity by redesigning the logo and the whole visual system surrounding it. As the company is turning its focus away from automobile manufacturing to new edgy technologies, we need a sharper, more aggressive urban image for the company, to fit the more competitive new digital age and the future itâ&#x20AC;&#x2122;s going to create. Since the last visual standards were established in the 1980s, this is especially important. We hope a clear identity system and a different approach from others will make the brand stand out from competitors and make consumers connect to.

VISUAL STANDARDS GUIDE

LOGO ANATOMY

Our mission is to accelerate progress and to inspire new ways in communications. The spirit of innovation is rebellion. For thousands of years, the mythology around the mysterious animal phoenix stood for a rebirth. Rising from the ashes as they say, is what we need to break the hold of a monopoly in s stagnating industry. For many years, the communication industrial has been held in one or a few hands. Force may be needed to break this pattern. DeLorean as history has proved, is willing to do anything to create a new, healthier environment for an industry to grow, and for customers to enjoy. Thatâ&#x20AC;&#x2122;s why a phoenix is chosen to be the new logo and mascot, which will guide us to a new future.

IDENTITY | Logo Anatomy

x x

X-height and clear spaces

VISUAL STANDARDS GUIDE

ALTERNATE VERSIONS

Signature in vertical.

Signature in horizontal.

IDENTITY | Alternate Versions

Symbol only.

Logotype only.

0.5" or 13mm

Minimum Size.

VISUAL STANDARDS GUIDE

Color:

PMS 632 C

PMS Yellow C

PMS 632 U

PMS Medium

CMYK= 60, 0, 0, 35

Yellow U

RGB=81, 144, 177

CMYK= 0, 10, 10 0, 0 RGB=244, 220, 50

DeLorean Cyan

DeLorean Red

PMS 311 C

PMS 185 C

PMS 311 U

PMS 185 U

CMYK=10 0, 0, 0, 0

CMYK= 0, 10 0, 95, 0

RGB= 0, 174, 239

RGB=234, 28, 43

Signature in full colors.

IDENTITY | Alternate Versions

Signature in 3D.

VISUAL STANDARDS GUIDE

UNACCEPTABLE USAGES

Unacceptable usages prevents missuses of the company identity. And it is a good reference when co-branding or co-operating with other companies for events or publications. Please refer to this document for the right use of our identity and follow the instructions when use our identity on printing or web publications.

IDENTITY | Unacceptable Usages

No stretching of

No tilting or

Don’t cast a

Don’t use 3D effects

the logo.

re-orientation of

shadow for the 2D

on the 2D logo.

the logo.

logo. Reference to

Reference to the 3D

the 3D version of

version of the logo.

the logo.

Don’t use random

Don’t use any other

Don’t outline the

Don’t put the

font or placement

color on the logo.

symbol or the

logo on texture or

logotype.

reverse it.

for the logotype.

TYPE

INTRODUCTION

VISUAL STANDARDS GUIDE

DeLorean Sans

TYPE CHOICES Moving forward and moving fast

Klinic Slab Bold

The logotype is based on Montserrat, with the edges smoothed and a few legs curved. We call it “DeLorean Sans”. It has only 1 weight, one style and will be used solely for the purposes of different uses for the logotype of DeLorean Brand.

TYPE | Typographic Choices

Klinic Slab Bold

is based on Montserrat, which is a new sans text typeface designed by Julieta Ulanovsky. The design was inspired by the signage found in a historical neighborhood of Buenos Aires, called Montserrat, and combined with urban type designs. Montserrat, which literally means “serrated mountains”, fits the logotype well, and its modern urban feel is what the brand is looking for. Montserrat is also an island in the Caribbeans which has been covered by volcano ashes since 1995, which fits the new [2] brand spirit of “rising from the ashes”.

Klinic Slab is also a very new and versatile slab serif typeface that could be used for both display and text. This unique contemporary typeface comes with a distinctive styling. Its delightful curving features pair well with Montserrat’s geometric shapes, giving the brand a humane but scientific or technical feel. At the same time, as a slab serif, Klinic Slab’s blunt and angular terminals gives the brand a little more character, a sharper image and a professional look.[3]

Avant Garde Book

VISUAL STANDARDS GUIDE

Avant Garde is a font family based on the logo font used in the Avant Garde magazine. Herb Lubalin devised the logo concept and its companion headline typeface, then he and Tom Carnase, a partner in Lubalin’s design firm, worked together to transform the idea into a full-fledged typeface. The condensed fonts were drawn by Ed Benguiat in 1974, and the obliques were designed by André Gürtler, Erich Gschwind and Christian Mengelt in 1977. The original designs include one version for setting headlines and one for text copy. However, in the initial digitization, only the text design was chosen, and the ligatures and alternate characters were not included.[4]

Avant Garde family

Klinic Slab family

Avant Garde Bold

Klinic Slab Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Avant Garde Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Avant Garde Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Klinic Slab Book

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

TYPE | Type Scales

DeLorean Sans Bold 98 / 80 DeLorean Sans Bold 48 / 70 DeLorean Sans Bold 36 / 70 DeLorean Sans Bold 30 / 70 DeLorean Sans Bold 24 / 70 DeLorean Sans Bold 20 / 70

TYPE SCALES

Moving forward and moving fast. Moving forward and moving fast. Moving forward and moving fast. Moving forward and moving fast. Moving forward and moving fast. Moving forward and moving fast. Klinic Slab Bold 15 / 18 Klinic Slab Bold 14 / 18 Klinic Slab Bold 12 / 18 Klinic Slab Bold 11 / 18 Klinic Slab Bold 10 / 18 Klinic Slab Bold 8 / 18

COLORS

INTRODUCTION

The DeLorean Group is changing the identity together with the whole visual system. Being an important element of the system, we put a lot of thoughts in the color choices. The new DeLorean brand represents an innovative force to break a hold and empower the stagnated industry, and we want to have a neat and urban look, so the colors are young and vibrant. We always want to think our brand as a rebellious character, with a unique and rare spirit. We find the black panther really represents who we are.

VISUAL STANDARDS GUIDE

COLOR PALETTE

The color palette is extracted from this photo of a black panther. The black panther is a rare species with shiny elegant black fur. The speed, keenness and courage of the animal are qualities this brand is looking for. And the flawless color of its fur represents the kind of elegance the project wants.

COLORS | Color Palette

DeLorean Blue

DeLorean Cyan

PMS 632 C

PMS 311 C

PMS 632 U

PMS 311 U

CMYK= 60, 0, 0, 35

CMYK=10 0, 0, 0, 0

RGB=81, 144, 177

RGB= 0, 174, 239

DeLorean Yellow PMS Yellow C PMS Medium Yellow U CMYK= 0, 10, 10 0, 0 RGB=244, 220, 50

DeLorean Red

DeLorean Grey

PMS 185 C

PMS 422 C

PMS 185 U

PMS 422 U

CMYK= 0, 10 0, 95, 0

CMYK= 0, 0, 0, 43

RGB=234, 28, 43

RGB=161, 163, 166

VISUAL STANDARDS GUIDE

APPLICATION

INTRODUCTION

Branding our company name or logo on stationery is very important for our marketing. It is what separates the more detail orientated businesses from the ones who overlook the minor aspects of successful marketing.[5] As a leader in the fields, DeLorean definitely want to customize our stationery system, which represents who we are and what we do.

VISUAL STANDARDS GUIDE

GRIDS

Klinic Slab 38 / 28

STANDARD GRIDS AND STYLE SHEETS

“Quote / Subtitle: Avant Garde Medium 16 / 20”

SECTION HEAD: KLINIC SLAB BOLD 10 / 14

The Grid and Style Sheets illustrated on this page are those used for the layout and design of the daily documents and communications designs for the DeLorean Group. It is a 6 column, 6 row grid with 1p6 pica gutters—a common grid for a 8x10 in magazine sized page. At right are several examples of alternate grid and style sheet arrangements. This body copy is set with Avant Garde Book 8 / 12. Please contact Corporate Communications with questions regarding typographic style sheets and grid arrangements.

APPLICATION | Grids

Letter sized document (Left Edge Binding) 6 Column / 6 Row (Not To Scale)

Tabloid sized poster 6 Column / 7 Row (Not To Scale)

Business card 7 Column / 6 Row (Not To Scale)

VISUAL STANDARDS GUIDE

STATIONERY SET

DeLorean Co., Ltd. 1230 Main Street Metropolis, SV 03448

August 23, 2017 Hello, Mr. Alis Francis We are proud to announce that the DeLorean Group is holding a new product release cocktail party at:

Louis Devon

The Premium Room

Chief Executive Officer

1230 Main Street Metropolis, SV 03448

DeLorean Co., Ltd. 1230 Main Street Metropolis, SV 03448 1 (200) 123 4567 louis.devon@pushthestagnated.com

And you are invited as our honored guest. Please check out more details at our website: Pushthestagnated.com Also, you are entitled to bringing one guest as your companion. There will be food and beverages served at the bar. We are looking forward to meeting with you. Please RSVP at Facebook page: facebook/#Pushthestagnated Best Regards, Louis Devon

(Not To Scale)

APPLICATION | Stationery

DeLorean Co., Ltd. 1230 Main Street Metropolis, SV 03448

(Not To Scale)

MASTER PLAN

BRANCH MAP

As a force of innovation and disruption for the industries, we expect the new DeLorean to be rebellious, passionate and persuasive. We want the corporation to success and blossom in infrastructure, health and transportation in order to change the existing order. In each category, we expand to 10 sub-brands, to cover all the vital industries in human civilization. Please see the chart on the right for references for the following pages.

H.E.1 H.R.1 H.R.2 H.R.3 H.D.1 H.D.2 H.M.1 H.M.2 H.S.1 H.S.2

T.E.1 T.E.2 T.R.1 T.D.1 T.D.2 T.M.1 T.M.2 T.M.3 T.S.1 T.S.2

Physical Exam Maternity Center Organ Cloning Pharmaceuticals Virtual Hospital* Bio Garments Medical Equipment* Cyber Organics* End of Life Care Mind Bank Sales

HEALTH

TRANSPORTATION

Manufacturing H.D.1

T.S.1

H.M.1

T.M.1

Design

H.S.1 H.M.2

Research H.E.1

H.D.2

Education

T.M.2

T.R.1

T.S.2

T.E.2

H.R.2 H.R.3

T.E.1

H.R.1

I.M.1

I.E.1

T.D.1 T.D.2

I.M.2

H.S.2

New Material Tech Institute* Transportation Safety School Teleporter Labs Ground Effect Vehicles Air Parking Anti-gravity Devices Magnetic Trans* Solar Trans* Commercial Spacelines Pipeline Logistics

I.R.3

T.M.3

I.D.1

I.S.1

I.S.2

I.D.2 I.R.1

I.R.2

DeLorean Divisions * To be recounted.

INFRASTRUCTURE I.E.1 I.R.1 I.R.2 I.R.3 I.D.1 I.D.2 I.M.1 I.M.2 I.S.1 I.S.2

Solarization Organization Bio Water Purification Lab Nano Construction Lab Weather Control Lab Bridge Construction City Planning* Housing* Desert Greening Energy Farms* 3D Parking

VISUAL STANDARDS GUIDE

* To be recounted.

HEALTH

TRANSPORTATION

INFRASTRUCTURE

H.E.1 H.R.1 H.R.2 H.R.3 H.D.1 H.D.2 H.M.1 H.M.2 H.S.1 H.S.2

T.E.1 T.E.2 T.R.1 T.D.1 T.D.2 T.M.1 T.M.2 T.M.3 T.S.1 T.S.2

I.E.1 I.R.1 I.R.2 I.R.3 I.D.1 I.D.2 I.M.1 I.M.2 I.S.1 I.S.2

Physical Exam Maternity Center Organ Cloning Pharmaceuticals Virtual Hospital* Bio Garments Medical Equipment* Cyber Organics* End of Life Care Mind Bank

New Material Tech Institute* Transportation Safety School Teleporter Labs Ground Effect Vehicles Air Parking Anti-gravity Devices Magnetic Trans* Solar Trans* Commercial Spacelines Pipeline Logistics

Solarization Organization Bio Water Purification Lab Nano Construction Lab Weather Control Lab Bridge Construction City Planning* Housing* Desert Greening Energy Farms* 3D Parking

DIVISIONS

In the future, DeLorean is going to develop in three major industries: health, transportation and infrastructure. In each of the three divisions, we are going to develop branches, which will cover the consuming processes of education, research, manufacturing and sales.

VISUAL STANDARDS GUIDE

H.E.1 Physical Exam

H.R.1 Maternity Center

A research and educational institute which is dedicated to making medical procedures non-invasive and less painful for patients.

A lab / clinic which develops medicine and procedures to make giving birth painless and harmless for both the mom and the child(ren).

H.R.2 Organ Cloning

H.R.3 Pharmaceuticals

An institute which develops new technologies to clone and transplant human organs in the matter of days. No long waiting list any more!

A lab and pharmacy which develops and sells medicines made of pure natural and organic herbs and ingredients.

H.D.1 Virtual Hospital (P42)

H.D.2 Bio Garments

A hospital in virtual reality which patients can get access at home or anywhere and get tested, diagnosed and treated.

A studio which designs and sells garments made of living organic materials, which serves certain functions for the wearer.

H.M.1 Medical Equipment (P40)

H.M.2 Cyber Organics (P44)

Medical equipment manufacturer dedicates to developing portable and compact devices to diagnose, monitor or treat diseases at home.

A tech company which produces and sells electro-mechanical replacement body parts that last longer and works better.

H.S.1 End of Life Care

H.S.2 Mind Bank

A series of end-of-life care and

A facility where people can upload

research facilities focusing on making the pre-death period painless and meaningful.

their thoughts and memories to the computer and live in the virtual world as electrons.

MASTER PLAN | Branches in Health

BRANCHES IN HEALTH

Product Service Environment Experience Education Event Co-branding

VISUAL STANDARDS GUIDE

BRANCHES IN TRANSPORTATION Product Service Environment Experience Education Event Co-branding

MASTER PLAN | Branches in Transportation

T.E.1

Material Labs (P52)

T.E.2 Transportation Safety School

An institute which researches and leads students to develop new materials to make transportation faster, safer and more comfortable.

A school focusing on educating and training people about transportation safety and security.

T.R.1

T.D.1 Ground Effect Vehicles

Teleporter Labs

A lab dedicated to developing point to point teleporter technology for physical things and life forms.

A design company focusing on developing ground effect vehicles for military and public use.

T.D.2 Air Parking

T.M.1 Anti-gravity Devices

A parking space sharing app connecting people with cars and people with parking spaces and making parking easier.

A company which produces euipments and materials which reverses the affect of the gravity.

T.M.2 Magnetic Transport (P48)

T.M.3 Solar Transport (P50)

A company which produces hypermagnetic railroad trains, road vehicles, and manages the services.

A lab dedicates to developing solar powered vehicles and related technologies.

T.S.1

T.S.2 Pipeline Logistics

Commercial Spacelines

An inter-planet spaceline dedicates

A logistic company using pre-

to providing high quality and lowbudget space traveling services.

built pipelines to ship and deliver packages and other physical items.

VISUAL STANDARDS GUIDE

I.E.1

Solarization Organization

I.R.1

Bio Water Purification Lab

A non-profit organization dedicated to promoting solar energy and fund buildings and homes for solar energy upgrades and maintenances.

We focus on developing new technologies to purify water from alternative sources and deal with occasional droughts.

I.R.2

I.R.3

Nano Construction Lab

Weather Control Lab

A construction company which builds buildings, tunnels, bridges and roads using nanoscale robots.

A lab focusing on developing technologies to change the weather or even the climate to counteract the climate change.

I.D.1

I.D.2

Bridge Construction

City Planning (P60)

An architectural design company focusing on designing growing and living bridges that build and maintain by themselves.

Urban planning company using virtual reality technology to help with the design and layout of the city.

I.M.1 Housing (P58)

I.M.2 Desert Greening

A construction company using the latest 3D printing technology on massive construction projects.

A non-profit Institute and labs dedicated to developing droughttolerant plants and raise money to green the deserts on earth.

I.S.1

I.S.2

Energy Farms (P56)

An energy company dedicated to building uncnventional power generating farms.

3D Parking

Building, managing and maintaining a chain parking garage with automatic 3D parking machines.

MASTER PLAN | Branches in Infrastructure

BRANCHES IN INFRASTRUCTURE

Product Service Environment Experience Education Event Co-branding

VISUAL STANDARDS GUIDE

DELOREAN HEALTH

INTRODUCTION

DeLorean Health is dedicated to making medicine and health care more available to more people. From diagnosis to healing, we make the process simpler and easier. Our labs and facilities serve millions of people each day around the world. Our research and development institute makes impossible possible.

MASTER PLAN | Health

VISUAL STANDARDS GUIDE

DeLorean MedEquip medical equipment manufacturer dedicates to developing portable and compact devices to diagnose, monitor or treat diseases at home or anywhere. Our products and services include: Portable X-ray / cat scan / MRI machine / app Handhold blood test machine Diagnose center Handhold stitching machine Handhold bone fixing kit Emergency self-saving kit We are a manufacturer and service provider for a more convenient medical experience. We dedicate to making medicine more accessible at anywhere. We also provide internship opportunities for engineering and medical students who want to participate in this futuristic world and learn to work in it. We anticipate a future when people donâ&#x20AC;&#x2122;t need to go to a hospital to get themselves fixed, a future when they can operate on their own in the privacy of their homes.

DELOREAN MEDEQUIP

MASTER PLAN | Health

On this spread (top to bottom, left to right): 1. DME-SC-V2 Handhold x-ray machine 2. DME-BT-V4 Handhold blood test machine 3. DME-D-2030 Household diagnostic system 4. DME-HMC-S32a Handhold Stitching Unit 5. Man looking at his physical report on a tablet

VISUAL STANDARDS GUIDE

DELOREAN HOSPITAL

Zoom

Select

On this spread (top to bottom, left to right): 1. DH-D-2030 Household diagnostic system 2. DH-VMC-120 0 Department map 3. DH-VMC-120 0 Virtual Medical Center 4. “Front desk” of the DH-VMC-120 0 Virtual Medical Center 5. Virtual Remote Consulting

MASTER PLAN | Health

DeLorean Hospital is a hospital in virtual reality which patients can get access at home or anywhere and get diagnosed and treated. Our products and services include: Virtual Hospital Virtual Diagnosis Virtual Physical Remote Medical Education Remote Consultation DeLorean Hospital dedicates to making medicine simpler and cheaper by getting rid of physical buildings, hundreds of doctors and nurses and giant equipment. DeLorean Hospital is also an educational facility where students can get access to equipment and materials from anywhere. Our purpose is to break the hold of medical services by hospitals, and make them more available at home and virtually. We also provide educational programs including first aid, healing and training.

VISUAL STANDARDS GUIDE

DELOREAN CYBER ORGANICS

DeLorean Cyber Organics is a tech company which produces mechanic / electronic replacement human parts with cutting-edge technologies that last longer and works better. Our products and services include: Transplanting Manufacturing Maintenance Research DeLorean Cyber Organics is a cutting-edge lab which dedicates to making better body parts for people with disabilities. Our body parts are made with top technologies that helps people get back to their normal lives. DeLorean parts are neurologically connected to the body and patients can feel and move it as their original parts. We also provide educational opportunities and internships for students who want to improve peopleâ&#x20AC;&#x2122;s life qualities and expected life spans.

MASTER PLAN | Health

On this spread (top to bottom, left to right): 1. DC-L- 02 artificial leg 2. DC-H series artificial hand 3. Woman enjoying a jog with artificial body parts 4. DC-L- 01 artificial leg prototype

VISUAL STANDARDS GUIDE

DELOREAN TRANSPORTATION

INTRODUCTION

DeLorean Transport is dedicated to making transportation easier, cheaper, greener and faster. We have covered all the processes of the industry from research and development to design, from manufacturing to sales. DeLorean Group is looking to bringing new technologies to transportation and bringing it to a new age.

VISUAL STANDARDS GUIDE

On this spread (top to bottom, left to right): 1. DM-T2290 Blue Star magnetic bullet train 2. DM- C210 Hover Coupe magnetic car 3. Design of a new magnetic car 4. The interior of a magnetic bullet train 5. The interior of a magnetic bullet train

MASTER PLAN | Transportation

DELOREAN MAGNETIC TRANS

DeLorean Magnetic Trans is a technology company focuses on developing magnetic levitation materials and technologies which enable cars and trains to move with the minimum of friction. Our products and services include: Manufacturing of magnetic trains Managing of the train service and stations Manufacturing of magnetic cars Research for the technology Building of magnetic tracks and roads Parts and maintenance of the cars and trains Electromagnetic technology makes your ride smooth and fast. For trains and cars, the speed can easily go up to 300 miles per hour. A road trip or train trip can be as quick as a flight, plus you donâ&#x20AC;&#x2122;t need to go through all the fuss as going to an airport. When the distance between planets are getting closer, the earth itself is getting significantly smaller too. And donâ&#x20AC;&#x2122;t worry, safety is not too much of an issue either, because all vehicles have to be limited to the magnetic roads or tracks.

VISUAL STANDARDS GUIDE

DELOREAN SOLAR TRANS

DeLorean Solar Trans is a technology company focuses on developing photo-voltaic materials and technologies which enable cars, boats and planes to move without burning any fuel. Our products and services include: Solar car manufacturing Solar boat manufacturing Solar plane manufacturing Solar research labs and institution Solar energy is the most abundant and clean energy on earth, and itâ&#x20AC;&#x2122;s totally free. A solar car makes your trip carbon free and guilty free. You donâ&#x20AC;&#x2122;t need to stop by gas stations any more. You can have a nice smooth and quiet journey even when the solar cells can only pick up a little light on a rainy day. DeLorean facilities are not only producing these amazing machines, but are also researching for alternate materials and technologies to improve the efficiency of them. Our institute is also providing degrees for graduate students.

MASTER PLAN | Transportation

On this spread (top to bottom, left to right): 1. DST-Elite solar car 2. People driving the solar car 3. DST-Magellan solar boat 4. Sailing the boat 5. DST-Hawk solar plane

VISUAL STANDARDS GUIDE

On this spread (top to bottom, left to right): 1. Research at the DeLorean Labs 2. The DeLorean Material Labs building 3. A conference at the DeLorean Institute 4. Lab equipment 5. A new solar cell developed at our lab 6. Teaching moment at the lab

MASTER PLAN | Transportation

DELOREAN MATERIAL LABS

DeLorean Material Labs is a researching and development institute focus on discovering and developing new materials and technologies that make unconventional transportation possible. DeLorean Material Labs serves all other institutions under DeLorean Transport brand. Our research fields including: Hyper-magnetic materials Solar cell materials Space travel materials Anti-gravity materials Heat resistant materials Pressure resistant materials DeLorean Material Labs is mainly a non-profit organization which dedicates to serving other DeLorean facilities, and developing technologies that would make transportation safer, faster and more affordable, to deeper, farther and higher places. DeLorean Material Labs will not patent our discoveries, but to share them with anyone in need.

VISUAL STANDARDS GUIDE

DELOREAN INFRASTRUCTURE

INTRODUCTION

DeLorean Infrastructure is dedicated to making planning, design, construction and planting easier, cheaper, greener, faster and more sustainable. We cover the industry from research and development to design, from construction to planting. DeLorean Group is looking to bringing new technologies to this industry and bringing it to a new age.

VISUAL STANDARDS GUIDE

On this spread (top to bottom, left to right): 1. DE-WTF-10 0 Wind Turbine Farm modules 2. People enjoying the nature when fossil fuels are abandoned 3. DE-TF-30 0 0 Tidal Power Farm modules 4. People enjoying home comfort powered by clean energy 5. DE-SF-P20 0 Solar Farm modules

MASTER PLAN | Infrastructure

DELOREAN ENERGY

DeLorean Energy is a series of farms focusing on generating energy by unconventional and clean ways. Our products and services include: Solar Farms Wind Farms Tidal Farms DeLorean Energy dedicates to developing technologies to extract energy from natural and pollution-free sources. The existing technologies including solar, wind and tidal. The future technologies we are developing are geomagnetic pulsations, heat and earthquake energy. In the future, people will be able to enjoy the convenience of power without being conscience about how it was generated, and the source of energy will be far more abundant than the traditional ones. DeLorean Energy provides products, and services. We also provide tours for students to learn about clean energy, and we have an annual convention to promote the new energy sources.

VISUAL STANDARDS GUIDE

DeLorean Housing is an innovative construction company using the latest 3D printing technology on massive construction projects. Our products and services include: 3D printers for constructions Architecture designs Interior designs Landscape designs DeLorean Layers dedicates to developing technologies to make building faster, cheaper and more creative. Computer programmed Massive 3D printers print out layers of concrete paste made of recycled fibers and garbage according to a pre-designed plan. It can print out a 1000 sqf house in 48 hours. At the same time, by using recycled materials, helps the planet get cleaner.

On this spread (top to bottom, left to right): 1. 3D printed office modules in Dubai 2. “Wave” series pre-printed bricks 3. A 3D printed house in China 4. Custom printed mansion in California 5. “Honeycomb” series at an exhibition 6. A rendering of a woman relaxing at her printed home

MASTER PLAN | Infrastructure

DELOREAN HOUSING

VISUAL STANDARDS GUIDE

DeLorean Planning is an urban planning company using virtual reality technology to make everyone help with the design and layout of the city. Our products and services include: Virtual experience of the city Virtual reality projecting design Circuit city planning exhibitions City Planning Exhibition centers DeLorean Planning is dedicated to making city planning a much more fun experience accessible to the

public and especially students. City planning should be an educational opportunity for people who care for their cities and try to make them better places to live in. We also try to make city planning a more democratic process, instead of a decision made by a few people. The latest VR technologies make it possible for people to see and change city planning before things were built.

MASTER PLAN | Infrastructure

On this spread (top to bottom, left to right):

DELOREAN PLANNING

1. The DP Series VR architecture projection system 2. Designer making changes at the city plan 3. People visiting the virtual city 4. People visiting the unbuilt mall 5. Virtual images projected on real sceneries 6. People visiting the unbuilt mall

CONCLUSION

With our new expansions covering vital areas of the human civilization, DeLorean is expected to bring innovation to monopolized and stagnated industries and push them forward. Change is coming.

VISUAL DEVELOPMENT GUIDE

References & Sources

[3] P09 orig14.deviantart.net/6624/f/2016/082/f/e/black_wall_03_by_llexandro-d9w8ry9.png

[4] P20 wallpaperscraft.com/image/panther_muzzle_big_cat_ look_29258_3840x2400.jpg [5] P33 wallpapersonthe.net/wallpapers/b/3840x2160/3840x2160-digital_art18418.png [6] P34 gtgtechnologygroup.com/wp-content/uploads/2016/09/AdobeStock_53495005.jpeg

REFERENCES

[7] P37 a. orputcompanies.com/wordpress/wp-content/uploads/2014/12/Develop-

[1] quotes.lifehack.org/quote/john-delorean/itsinevitable-that-the-company-come-back/ [2] www.kickstarter.com/projects/julietaulanovsky/the-montserrat-typeface [3] www.losttype.com/font/?name=klinic

ment-Header-web_mini.jpg b. www.psiusa.com/wp-content/uploads/2014/10/building-envelope.jpg [8] P39 wallpapersonthe.net/wallpapers/b/3840x2160/3840x2160-digital_art18418.png [9] P40-P41 (Left to right, top to bottom) a. www.dicyt.com/noticias/disenan-una-software-que-entrena-a-medicos-

[4] www.myfonts.com/fonts/itc/avant-gardegothic/

que-interpretan-radiografia b. s.hswstatic.com/gif/future-of-diabetes-1.jpg c. own

[5] medianovak.com/stationery-design-importance/

d. own e. www.genteujat.mx/wp-content/uploads/2015/09/man-using-tablet-toproject-growth-web.jpg [10] P42-P43 (Left to right, top to bottom)

IMAGE SOURCES

a. own b. www.esimple.ar.it/en/item/linde-ar-cryo-room c. own

[1] P01 (Left to right, top to bottom) a. wallpapersonthe.net/ wallpapers/b/3840x2160/3840x2160-digital_ art-18418.png

d. m.img.brothersoft.com/android/d4/d4bf99acd0678dbd2e0c6cc8f1c4da71_screeshots_1.png e. elearningindustry.com/wp-content/uploads/2014/09/Webinar-vs-VirtualClassroom.jpg

b. wallpapersonthe.net/ wallpapers/b/3840x2160/3840x2160-digital_

[11] P44-P45 (Left to right, top to bottom)

art-18418.png

a. iconmagazine.se/wp-content/uploads/2015/09/aimee_mullins_report-

c. hdwall.us/space/wall-steel-battlestar-galactica-desktop-hd-wallpaper-894700/ d. static.WWW.com/media/ec0b79_a1fdc41d68 be4a76bbf978ba28a70d98~mv2_d_4725_31 50_s_4_2.jpg

age_icon_magazine.jpg b. assets3.bigthink.com/system/tinymce_assets/2663/original/GettyImages-454540732.jpg?1463084772 c. unity.lolofit.com/system/uploads/blogit_attachment/attachment/228/ Dollarphotoclub_68223330.jpg d. innoecho.com/wp-content/uploads/2015/04/2015-04-10-15.35.23.jpg

[2] P04 samsung-wallpapers.com/uploads/ allimg/150808/1-150PQ23I9.jpg

[12] P46 4.bp.blogspot.com/-1ZITVianLKM/Vf51OTCBUjI/AAAAAAAB05Q/ MqwGqivxsC8/s0/Oslo_Subway_Tunnel_wallpaper.jpg

References & Sources

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[18] P58-P59 (Left to right, top to bottom)

b. own

a. edesignoo.com/wp-content/uploads/2015/02/Lovely-Pure-Wonderfull-

c. mir-s3-cdn-cf.behance.net/project_modules/max_3840/5d2f8d34769067. 56dd767e3b097.jpg d. www.schwedentipps.se/blog/wp-content/uploads/2010/05/zugfahren_ schweden_x2000.jpg e. www.dw.com/en/the-german-student-who-has-made-trains-herhome/a-18667308

Natural-White-Minimalist-House-Exterior-Color-Design-Favorite-HomeExteriors-Color-Ideas.jpg b. blog.drupa.com/wp-content/uploads/2015/01/printedhouse4.jpg c. all3dp.com/wp-content/uploads/2016/09/TA4HQp9.jpg d. www.realtor.com/wp-content/uploads/2016/08/3D-Printed-House-Competition-Chicago-6.jpg e. static.businessinsider.com/image/533d84c8eab8ea70460c755f/image.

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jpg f. www.3d-print.today/data/images/Codengine__4b4b699173d43a1ec3e2a c6b166d9f6a.jpg

b. az616578.vo.msecnd.net/fil es/2016/03/29/635948077324752877-2073485574_Fotolia_38665620_Sub-

[19] P60-P61 (Left to right, top to bottom)

scription_XXL.jpg

a. archvirtual.com/wp-content/uploads/2015/10/Grab-7608x3560-Tuesday-

c. cdn.phys.org/newman/gfx/news/hires/2013/turanorplane.jpg d. www.marinepool.de/img/sponsoring/laserhintergrund.jpg e. www.sailingnj.com/wp-content/uploads/2011/09/sailing-class.jpg f. www.dispatch.com/content/graphics/2016/04/22/1005539231-oh-colsolar-01.jpg

Jul-28-2015-17_22_39.jpg b. cdn.spirospolitis.com/wp-content/uploads/2015/02/int_brand_577_Virtual-City_sRGB.jpg c. mitnano.mit.edu/sites/default/files/MITnano_2014-0425-04_Bldg13E_2.jpg d. cse.umn.edu/x_hosted/hi-res/internal-A-lg.jpg e. mitnano.mit.edu/sites/default/files/MITnano_2014-0425-01_AerialNorth_2.

[15] P52-P53 (Left to right, top to bottom) a. www.digitalistmag.com/files/2016/06/273509_l_srgb_s_gl.jpg

jpg f. cse.umn.edu/x_hosted/hi-res/internal-B-lg.jpg

b. perspectusarch.com/blog/wp-content/uploads/2014/12/LL-Building-WTress-Bloom_053103.jpg c. www.g-medical-company.com/wp-content/uploads/2015/03/seminar-

[20] P62 http://wallpapersonthe.net/wallpapers/b/3840x2160/3840x2160floating_dark_squares_abstract_square-10173.jpg

situation.jpg d. d3n8a8pro7vhmx.cloudfront.net/nationofchange/pages/344/attachments/original/1414538471/EPAChemicalList.jpg?1414538471 e. static.electronicsweekly.com/wp-content/uploads/2016/06/21082804/ image.jpeg f. http://theretailplanner.com/wp-content/uploads/2014/05/01-Campaign_ Fragrance-Lab_%C2%A9Hufton-Crow_001.jpg [16] P54 static.wixstatic.com/media/d9faadd5288644d8b9bb8a53d6a17e6c. jpg_srz_1349_722_85_22_0.50_1.20_0.00_jpg_srz [17] P56-P57 (Left to right, top to bottom) a. tidalenergytoday.com/wp-content/uploads/2015/05/Tidal-turbinesBureau-Veritas.jpg b. www.adrenalin-web.cz/uploads/chris_sharma.jpg c. tidalenergytoday.com/2015/05/22/bureau-veritas-issues-updated-guideon-current-and-tidal-turbines/ d. stylingbyanh.files.wordpress.com/2016/04/feel-pretty-at-home-loungewear-lingerie-white-sheets-bed-stories-blogger-anh-dinh-styling-editorial.jpg e. https://upload.wikimedia.org/wikipedia/commons/thumb/c/cc/Solar_ Panels_at_Topaz_Solar_5_(8159036498).jpg/1280px-Solar_Panels_at_To-

So yes, we are back.