1.0 DIRECTOR
1.1 1.3
Selection Brief
3.0
GRAPHIC ELEMENTS 3.1 Mood boards 3.15 Buckets
2.0 CONCEPT 2.1 2.3 2.5 2.7 2.9 2.13
Film Selection Audience Thread and Guiding Narrative Title and Subtitle Logo Doodle
4.0
APPLICATIONS 4.1 4.7 4.9 4.14 4.15 4.18 4.19
Poster and Ads Media Packaging Business Set Schedule Tickets Game Board Toolkit
DIRECTOR The first step of this project is to admit that you have a director...
DIRECTOR
SELECTIONS Christopher Nolan
I never considered myself a lucky person. I'm the most extraordinary pessimist. I truly am.”
Michael Moore
“I don't compromise my values and I don't compromise my work. That's why I've been kicked from one network to the next: I won't give in.”
1.1
David Cronenberg
“My dentist said to me the other day: I’ve enough problems in my life, so why should I see your films?”
Guy Ritchie
A story of sex, thugs and rock ‘n roll.”
1.0 DIRECTOR | 1.2
DIRECTOR
BRIEF
Guy Stuart Ritchie is a British director whose films include ‘Lock, Stock and Two Smoking Barrels’ and ‘Sherlock Holmes.’ He was married to Madonna for eight years. Born on September 10, 1968, in Hertfordshire, England, director Guy Ritchie was lauded for his debut feature film, the crime caper Lock, Stock and Two Smoking Barrels (1998). He stepped further into the spotlight by marrying pop star Madonna; the marriage lasted from 2000 to 2008. Ritchie’s career hit a low point with Swept Away (2002), but he found success again when he directed Sherlock Holmes (2009) and its 2011 sequel, with a remake of The Man From U.N.C.L.E. (2015) to follow. Ritchie’s career took off once more with his film adaptation of Sherlock Holmes (2009), as well as its sequel Sherlock Holmes: A Game of Shadows (2011). Both films, starring Robert Downey Jr. and Jude Law, were massive successes at the box office, earning more than $1 billion combined worldwide. In the fall of 2013, Ritchie began filming a big screen adaptation of the spy TV series The 1.3
Man from U.N.C.L.E., featuring Henry Cavill and Armie Hammer. The film is slated for a mid-August 2015 release. Filmography: 1995 The Hard Case 1998 Lock, Stock and Two Smoking Barrels 2000 Snatch 2001 The Hire: Star 2001 Mean Machine 2002 Swept Away 2005 Revolver 2007 Suspect 2008 RocknRolla 2009 Sherlock Holmes 2011 Sherlock Holmes: A Game of Shadows 2015 The Man from U.N.C.L.E. 2017 Knights of the Roundtable: King Arthur In London, a real-estate scam puts millions of pounds up for grabs, attracting some of the city’s scrappiest tough guys and its more established underworld types, all of whom are looking to get rich quick. While the city’s seasoned criminals vie for the cash, an unexpected player -- a drugged out rock ‘n’ roller presumed to be dead but
very much alive -- has a multi-million dollar prize fall into his hands. Director: Guy Ritchie Writer: Guy Ritchie Stars: Gerard Butler, Tom Wilkinson, Idris Elba According to director Guy Ritchie, this is the first in a trilogy. Before the credits, there is a title card that reads “The Wild Bunch will return in The Real RockNRolla”, hinting that this will be the title of the next installment. Christopher Nolan said that it was his performance in this film that convinced him to cast Tom Hardy in Inception (2010) and The Dark Knight Rises (2012).
1.0 DIRECTOR | 1.4
CONCEPT Then try to figure out what this film festival is all about...one day at a time
CONCEPT
FILM SELECTION After serious considerations, these five Guy Ritchie’s films were selected. The choice was based on style, time period, location and plot. The films selected were the only ones that were shot mainly in London, with a cockney language style, a plot of some sort of criminal sceme, and at the time of roughly the 1990s or early 2000s.
2.1
2.0 CONCEPT | 2.2
CONCEPT
AUDIENCE Young Professionals who are tired of their daily routines and are eager to find exotic stimulation and excitement. This film festival will take place in London, an exotic place where everyone wants to take a peek at; an exciting city where a lot of crimes are happening everyday; an extraordinary achievement with all the culture and attractions.
2.3
CONCEPT
2.5
What is the story behind all five of the films? What is the idea that holds the stories together and leads the way of all the design for the festival?
THREAD
Rookie thugs don’t realize they are pawns of a violent game until things get out of control. But the odds are always in their favor.
GUIDING NARRATIVE
Gangsters are running for their lives from a rival gang in an east London backstreet where a string of chaotic events are accidentally set off.
2.0 CONCEPT | 2.6
CONCEPT
These two things look innocently simple, but they took me two months to develop and perfect.
TITLE
Bloody Bastards
SUBTITLE
Hooligans dodge the bullet in the cockney underworld.
2.7
2.0 CONCEPT | 2.8
CONCEPT
LOGO The logo should have the spirit of the thread, the feeling of the films and a clear indication of what the films are about. I went through a lot of ideas but only one survived to the last. It was inspired by the cockney language, a pun that in England is just a simple swear, but more literal in the U.S.
2.9
2.0 CONCEPT | 2.10
CONCEPT
2.11
2.0 CONCEPT | 2.12
CONCEPT
2.13
DOODLE Based on Kurt Vonnegut’s work about “the shapes of stories“, this is how Guy Ritchie’s stories looks like. The guys in his films usually find themselves in deep trouble at first, but they have a plan to get out. Just when they think they had it, everything goes south even more. In the process of trying to get out of the deeper trouble, they get involved with more people who seems to have no business in the mess, but actually has everything to do with it. Eventually, those guys in the beginning get out of trouble by reasons they don’t even know, which we can only blame chance.
2.0 CONCEPT | 2.14
CONCEPT
DOODLE
2.15
2.0 CONCEPT | 2.16
GRAPHIC ELEMENTS Exploring the elements I need, collecting the materials to knit the rug that is called “Bloody Bastard“.
GRAPHIC ELEMENTS
3.1
“…THESE LADS DON’T TAKE LOSING LIGHTLY...”
MOOD BOARDS | FILM MOOD BOARD 1
The Hard Case
3.0 GRAPHIC ELEMENTS | 3.2
GRAPHIC ELEMENTS
MOOD BOARDS | FILM MOOD BOARD 2 Lock, Stock and Two Smoking Barrels
3.3
3.0 GRAPHIC ELEMENTS | 3.4
GRAPHIC ELEMENTS
“STEALING STONES IS HAZARDOUS...”
3.5
MOOD BOARDS | FILM MOOD BOARD 3 Snatch
3.0 GRAPHIC ELEMENTS | 3.6
GRAPHIC ELEMENTS
MOOD BOARDS | FILM MOOD BOARD 4 Revolver
3.7
3.0 GRAPHIC ELEMENTS | 3.8
GRAPHIC ELEMENTS
“THERE’S NO SCHOOL LIKE OLD SCHOOL, AND I’M THE HEADMASTER.” 3.9
MOOD BOARDS | FILM MOOD BOARD 5 RockNRolla
3.0 GRAPHIC ELEMENTS | 3.10
GRAPHIC ELEMENTS
MOOD BOARDS | MASTER MOOD BOARD Level 1
3.11
MOOD BOARDS | FILM MOOD BOARD SKETCHES
3.0 GRAPHIC ELEMENTS | 3.12
GRAPHIC ELEMENTS
MOOD BOARDS | MASTER MOOD BOARD
Level 2
3.13
MOOD BOARDS | MASTER MOOD BOARD
Level 3
3.0 GRAPHIC ELEMENTS | 3.14
GRAPHIC ELEMENTS
BUCKETS Texture
3.15
Graphics
3.0 GRAPHIC ELEMENTS | 3.16
GRAPHIC ELEMENTS
BUCKETS Texture
LOCK, STOCK AND TWO SMOKING BARRELS
3.17
Material
3.0 GRAPHIC ELEMENTS | 3.18
GRAPHIC ELEMENTS
BUCKETS Language
3.19
Image Treatment
3.0 GRAPHIC ELEMENTS | 3.20
APPLICATIONS Finally! Now we are going to put all the concepts and big word and elements into the real world and build some stuff. Behold...
APPLICATIONS
POSTER AND ADS Poster
A poster should catch the spirit of the whole festival. I had this idea of having everything hung at a 15 degree angle, creating a feeling of unbalancing, perfectly reflecting the chaotic situations in Guy Ritchie’s films.
4.1
4.0 APPLICATIONS | 4.2
4.3
POSTER AND ADS Poster and Ads Mockup
4.0 APPLICATIONS | 4.4
APPLICATIONS
MEDIA PACKAGING DVD Case
4.7
MEDIA PACKAGING CD Case
4.0 APPLICATIONS | 4.8
Date 6th April 2016 Guy Ritchie Film
Address 425 Market St, San Francisco CA 94105, U.S.
Phone (415) 533-9678
Festival Committee
To Mr. Lauren Fazah 380 Vallejo St.
San Francisco, CA 94133
An Invitation From
Guy Ritchie Film Festival Committee San Francisco Festival Info: Date Time Venue
August 27–August 28, 2016
3:00 PM GMT 93-95 Mile End Rd, London E1 4UJ, United Kingdom
On behalf of the Guy Ritchie Film Festival Committee, we are pleased to invite you to participate in the Bloody Bastards Guy Ritchie Film Festival on the above mentioned days. Attached herewith is the tentative Festival agenda. This is the first time that the Bloody Bastards Guy Ritchie Film Festival is being organized along with a major international event. The aims of the Festival are to create a fast-paced film trip for young professionals to participate, in order to help them escape from their daily routines for a while and experience something exciting and see the London underworld through the medium of Guy Ritchie’s films. Here is a list of films showing during the two day festival:
The Hard Case 1995 Lock, Stock and Two Smoking Barrels 1998 Snatch 2000 Revolver 2005 RocknRolla 2008 The flight from SFO to London Heathlow Airport is arranged on August 27th, 2016, the ticket is enclosed in this letter. Lodging is also arranged at the Avo Hotel on 82 Dalston Ln, a small independent hotel in the hip Hackney neighborhood, the heart of the cockney culture. We hope this arrangement could help with the whole London experience even more pleasant. It would be appreciated if you could kindly confirm your participation to the Bloody Bastards Guy Ritchie Festival office by June 20, 2014. Participants are also requested to register online for their participation in the Film Festival, via http://bloodybastards.com. For any further queries that you might have, please do not hesitate to contact Mr Jimmy Li, at jli@bloodybastards.com or by telephone at (415) 215-2968. We look forward to hearing from you. Yours sincerely,
bloodybastards.info
4.9
Zhen Jimmy Li Director
GUY RITCHIE FILM FESTI VAL COMMIT TEE
Zhen Jimmy Li Director 425 Market St. San Francisco, CA 94105
Guy Ritchie Film Festival Committee
425 Market St. San Francisco, CA 94105
(415) 215-2968 jli@bloodyba stards.info bloodyba stards.info
4.0 APPLICATIONS | 4.10
APPLICATIONS
BUSINESS SET
4.11
4.0 APPLICATIONS | 4.12
SCHEDULE There is going to be five films showing in total during this Guy Ritchie Film Festival. The start showing time and the runtime of each film is shown in the chart above, and for most of the times, there is going to be a fifteen minute break between each two films. The flights, transportation and lodging are also arranged.
DURATION
DATE
TIME
EVENT
August 26, 2016 PST
04:30 PM PST
Departure (SFO)
August 27, 2016 GMT
11:05 AM GMT
Arrival (HLR)
12:00 PM GMT
Commute
02:00 PM GMT
Lunch (Near the cinema)
03:00 PM GMT
Lock, Stock and Two Smoking Barrels
05:00 PM GMT
Break
05:15 PM GMT
Snatch
07:00 PM GMT
The Hard Case
20m
07:30 PM GMT
Commute
16m
07:46 PM GMT
Hotel Recess (Feel free to go shopping)
03:00 AM GMT
Commute
03:30 AM GMT
Revolver
05:21 AM GMT
Break
05:35 AM GMT
RockNRolla
07:29 AM GMT
Break
16m
07:45 AM GMT
Music Show
60m
09:00 AM GMT
Breakfast
60m
10:00 AM GMT
Commute
1h 10m
11:10 AM GMT
Airport Lunch + Recess
2h 55m
02:05 PM GMT
Flight Back to SF
04:59 PM PST
Arrival at SFO
August 28, 2016 GMT
August 28, 2016 PST
10h 35m
1h 50m 60m 2h 0m 15m 1h 44m
7h 14m 16m 1h 51m 14m 1h 54m
10h 54m
4.0 APPLICATIONS | 4.14
4.15
TICKETS Participants will receive a series of 7 cards, six of them are tickets to each film / music show, the seventh is a schedule of the whole festival plus trip. The size of the tickets and schedule are easy to carry, there is also going to be a container for the seven of them.
4.0 APPLICATIONS | 4.16
4.17
GAME BOARD The game is called “Coppers & Muggers�, it is all about mugging and chasing and running. When participants passing through the famouse streets, pubs and stores in the city, they can choose to mug them, or buy them. When a property is bought, the passer-bys can choose to pay the rent, or to mug it. But the result of the mugging depends on the tossing of dice by both parts. The game ends when one of the players get all the money on the table.
4.0 APPLICATIONS | 4.18
TOOLKIT The mugger’s kit for beginners is actually a practical toolkit for winter campers. The knife helps to cut branches, the ski mask and the gloves help to keep one warm, and the duct tape is super useful to hold one’s tent together, and windows shut.
4.19
1. Use the knife to chop up some wood chip. 2. Use the Zippo to light up a ďŹ re. 3. The gloves keep your hands warm. 4. The Ski mask protects your face. 5. Well, the things you can do with the duct tape...
4.0 APPLICATIONS | 4.20
4.21
GR612.02 INTEGRATED COMMUNICATIONS ZHEN (JIMMY) LI INSTRUCTOR: HUNTER WIMMER
bloodybastards.info