Zihua Chen's Portfolio 2017 - 2019

06

PROJECTS FROM 2017 — 2019

Selected Works, Form Foresight Persistence Exploration Audacity Unknown

ZIHUA CHEN

06

PROJECTS FROM 2017 - 2019

Selected Works, Form Foresight Persistence Exploration Audacity Unknown

ZIHUA CHEN

Copyright 2019 by Zihua Chen All rights reserved. No part of this publication can be reproduced without permission of the publisher.

For those who supported me with the work,

Contents

Aesthetics in Forms, SIMPLICITY

Fortune with Foresight, OSA

Persistence Through Time, ALIVE

Perception with Exploration, B A C K PA C K

Audacity to Progress, D E LO R E A N

Confronting the Unknown, INTERSTELLAR

01 26

27 42

43 60

61 84

85 122

123 144

ZIHUA CHEN

01 02

Master Degree 2017 – 2019

01 02 03 04 05 06

01

Aesthetics in Forms, Simplicity

Selected Works

Aesthetics in Forms,

YEAR

2017 COURSE

Type Systems INSTRUCTOR

David Hake CATEGORY

Editorial DESIGNER

Zihua Chen

PROJECT 01

SIMPLICITY

ZIHUA CHEN

Master Degree 2017 – 2019

Y EA R 2 0 17

D U RAT IO N 10 - 13 weeks

C OU R S E Ty pe S y ste m s

T YP EFACES D in Ste ncil Sabon L t

I NS TR U CTO R Da v i d H a ke CAT E GO R Y E d i to r i a l P rint

03 04

KEYW OR DS Sim pl if ied C l e an Sharp C ontras ty B ol d D ELIVER ABLE Printe d Bo o k

Selected Works

01 02 03 04 05 06

Aesthetics in Forms, Simplicity

Simplicity

I take advantage of the form, light and shadows created by the shapes of architecture, and apply the naturally-formed relationship to typographic design.

OBJECTIVE

The goal is to design a type system for a business of our choice. The outcome must be in book format with contents related to the business.

APPROACH

Simplicity is essential for the 21st century. As our society is giving us way more information than ever before, an individual must feel overwhelmed. Therefore, packaging essential information for our consumers, and better improving their experiences in digesting it, will be considered the key of efficient merchandising.

ZIHUA CHEN

05 06

Master Degree 2017 – 2019

01 02 03 04 05 06

Aesthetics in Forms, Simplicity

Selected Works,

ZIHUA CHEN

07 08

Master Degree 2017 – 2019

01 02 03 04 05 06

Aesthetics in Forms, Simplicity

Selected Works,

ZIHUA CHEN

09 10

Master Degree 2017 – 2019

01 02 03 04 05 06

Aesthetics in Forms, Simplicity

Selected Works,

ZIHUA CHEN

11 12

Master Degree 2017 – 2019

01 02 03 04 05 06

Aesthetics in Forms, Simplicity

Selected Works,

ZIHUA CHEN

13 14

Master Degree 2017 – 2019

01 02 03 04 05 06

Aesthetics in Forms, Simplicity

Selected Works,

ZIHUA CHEN

15 16

Master Degree 2017 – 2019

01 02 03 04 05 06

Aesthetics in Forms, Simplicity

Selected Works,

ZIHUA CHEN

17 18

Master Degree 2017 – 2019

01 02 03 04 05 06

Aesthetics in Forms, Simplicity

Selected Works,

ZIHUA CHEN

19 20

Master Degree 2017 – 2019

01 02 03 04 05 06

Aesthetics in Forms, Simplicity

Selected Works,

ZIHUA CHEN

21 22

Master Degree 2017 – 2019

01 02 03 04 05 06

Aesthetics in Forms, Simplicity

Selected Works,

ZIHUA CHEN

23 24

Master Degree 2017 – 2019

01 02 03 04 05 06

Aesthetics in Forms, Simplicity

Selected Works,

ZIHUA CHEN

25 26

Master Degree 2017 – 2019

01 02 03 04 05 06

Aesthetics in Forms, Simplicity

Selected Works,

ZIHUA CHEN

29 30

Master Degree 2017 – 2019

01 02 03 04 05 06

02

Fortune with Foresight, OSA

Selected Works,

Fortune with Foresight,

YEAR

2017 COURSE

Visual Thinking INSTRUCTOR

Jeremy Stout CATEGORY

Visual System DESIGNER

Zihua Chen

PROJECT 02

OSA

ZIHUA CHEN

Master Degree 2017 – 2019

Y EA R 2 0 17

D U RAT IO N 10 - 13 weeks

C OU R S E Vi su a l Thi n k i n g

T YP EFACES D in C ond e nse d

I NS TR U CTO R Je re m y S to u t CAT E GO R Y Vi su a l S y ste m

29 30

KEYW OR DS A d ve n turo us F orw a rd D ire ctio n B eyond F u tu ristic D ELIVER ABLE Poste rs B il l boards T icke ts B ad ges Pre se nta tio n We b s i te

Selected Works,

01 02 03 04 05 06

F ortune with Foresight, OSA

OSA

Light penetrates the gaps between walls, and it forms a light beam.

Perhaps it is another way to explain traveling with the speed of light.

OBJECTIVE

The course asks us to work with imagination.

Picture a technology that will take place in the future, and design a conference for the technology as if it is going to have its exposure. Design materials include key visuals, large format graphics, posters, websites, and conference setup.

APPROACH

Outer space is always the next destination for mankind, imagining we are living in the era in which traveling outside of the Earth becomes affordable for everyone. OSA, Outer Space Association, is the ideal organization to provide the ultimate option for travelers to get information.

The company provides star maps for new discoveries. It is the archive for human space discovery.

ZIHUA CHEN

31 32

Master Degree 2017 – 2019

01 02 03 04 05 06

F ortune with Foresight, OSA

Selected Works,

ZIHUA CHEN

33 34

Master Degree 2017 – 2019

01 02 03 04 05 06

F ortune with Foresight, OSA

Selected Works,

ZIHUA CHEN

Master Degree 2017 – 2019

01 02 03 04 05 06

F ortune with Foresight, OSA

Selected Works,

ZIHUA CHEN

37 38

Master Degree 2017 – 2019

01 02 03 04 05 06

F ortune with Foresight, OSA

Selected Works,

ZIHUA CHEN

Master Degree 2017 – 2019

01 02 03 04 05 06

F ortune with Foresight, OSA

Selected Works,

ZIHUA CHEN

41 42

Master Degree 2017 – 2019

01 02 03 04 05 06

F ortune with Foresight, OSA

Selected Works,

ZIHUA CHEN

43 44

Master Degree 2017 – 2019

01 02 03 04 05 06

03

Persistence Through T ime, Alive

Selected Works,

Persistence Through Time,

YEAR

2017 COURSE

Type Experiment INSTRUCTOR

Wioleta Kaminska CATEGORY

Layout Design DESIGNER

Zihua Chen

PROJECT 03

ALIVE

ZIHUA CHEN

Master Degree 2017 – 2019

Y EA R 2 0 17

D U RAT IO N 4 - 5 weeks

C OU R S E Experimental Type

T YP EFACES B e m bo Ak zid e nz-Grote sk

I NS TR U CTO R Wio l e t a K a m i nska CAT E GO R Y Ty po g r a phy P h o to g r a p hy

45 46

KEYW OR DS El e gan ce A bstract F l u e ncy T im e l es s D ELIVER ABLE Poste rs Photogr a p hy

Selected Works,

01 02 03 04 05 06

Persistence Through T ime, Alive

Alive

Witnessing the wonder of aurora lights, perhaps the liquid of time, flowing away without being noticed.

OBJECTIVE

To interpret the idea of time and experiment with how to create a scene indicating a sense of time passing by. With the visuals established, design with typography and eventually produce a poster.

APPROACH

Time is an important component in our life. It helps us to widen our sight, gain more experience, and encounter variants of interesting souls. The more we have gained, the less time is left for us to use.

This photographic exhibition is about using the lens to capture the flow of time. Only by realizing how time behaves, can we learn its true meaning.

ZIHUA CHEN

47 48

Master Degree 2017 – 2019

01 02 03 04 05 06

Persistence Through T ime, Alive

Selected Works,

ZIHUA CHEN

Master Degree 2017 – 2019

THE PROCESS

The materials I used for this project are pieces of red silky cloth. By using foams underneath the red cloth to build the shape I want, I could be able to capture a comparatively static scene of the cloth. A dark black ground is used and a 800 - 1000 photographic flash light highlights the cloth in movement.

49 50

01 02 03 04 05 06

Persistence Through T ime, Alive

Selected Works,

ZIHUA CHEN

51 52

Master Degree 2017 – 2019

01 02 03 04 05 06

Persistence through T ime, Alive

Selected Works,

ZIHUA CHEN

53 54

Master Degree 2017 – 2019

01 02 03 04 05 06

Persistence Through T ime, Alive

Selected Works,

ZIHUA CHEN

55 56

Master Degree 2017 – 2019

01 02 03 04 05 06

Persistence Through T ime, Alive

Selected Works,

ZIHUA CHEN

57 58

Master Degree 2017 – 2019

01 02 03 04 05 06

Persistence Through T ime, Alive

Selected Works,

ZIHUA CHEN

59 60

Master Degree 2017 – 2019

01 02 03 04 05 06

Persistence Through T ime, Alive

Selected Works,

ZIHUA CHEN

63 64

Master Degree 2017 – 2019

01 02 03 04 05 06

04

Perception with Exploration, Backpack

Selected Works,

Perception with Exploration,

YEAR

2017 COURSE

Nature of Identity INSTRUCTOR

Emily Wolfe CATEGORY

Application DESIGNER

Zihua Chen

PROJECT 04

B A C K PA C K

ZIHUA CHEN

Master Degree 2017 – 2019

Y EA R 2 0 18

D U RAT IO N 10 - 12 weeks

C OU R S E Nat u re o f I n te r a c t i o n

T YP EFACES D in M onse rre t

I NS TR U CTO R E m i l y Wo l fe CAT E GO R Y UI / U X

63 64

KEYW OR DS R e fre shing Organ ized M u l tifunctio nal D ELIVER ABLE M obil e Ap p licatio n

Selected Works,

01 02 03 04 05 06

Perception with Exploration, Backpack

Backpack

Prior planning is crucial for travelling. The moment enjoyed in a foreign land is a result of the research before departure.

OBJECTIVE

To identify a “people problem” and validate it with background research. Convert the problem into a concept and eventually a product (application).

Develop the product with wireframes and try to satisfy the potential users.

APPROACH

It’s always been helpful to have a secretary to manage your arrangements while going on a trip.

Backpack is an application that helps people to pre-arrange their future trips, giving suggestions on points of interest like the locals. This app will make the information about the destination as transparent as possible. Travelers will no longer build anxiety around the unknown situation.

ZIHUA CHEN

65 66

Master Degree 2017 – 2019

01 02 03 04 05 06

Perception with Exploration, Backpack

Selected Works,

ZIHUA CHEN

67 68

Master Degree 2017 – 2019

01 02 03 04 05 06

Perception with Exploration, Backpack

Selected Works,

ZIHUA CHEN

Master Degree 2017 – 2019

INTERVIEW FEEDBACKS

I’ve opened way too many tabs for planning a single trip.

Simplify the planning process is necessary.

I do not enjoy spending too much time on transportations.

There should be more options for user to choose for their transportations.

My planning experience rely on the feedback from a trust-worthy community.

Travellers rely on reading reviews to get their expectation on the sight they are about to visit.

Planning is never my thing, but if I do need to plan, I don’t wish to spend too much time on doing so.

It is necessary to have something to remind them the bulletpoints on the plan, like a memo to document the trip with details, and it is easy to pass around.

I wish to have more places to shop.

Travelers desire more ways to acquire informations. They wish to have more methods to discover locations that fits their interests.

69 70

01 02 03 04 05 06

Perception with Exploration, Backpack

Selected Works,

ZIHUA CHEN

71 72

Master Degree 2017 – 2019

01 02 03 04 05 06

Perception with Exploration, Backpack

Selected Works,

ZIHUA CHEN

73 74

Master Degree 2017 – 2019

01 02 03 04 05 06

Perception with Exploration, Backpack

Selected Works,

ZIHUA CHEN

13 14

Master Degree 2017 – 2019

01 02 03 04 05 06

Perception with Exploration, Backpack

Selected Works,

ZIHUA CHEN

77 78

Master Degree 2017 – 2019

01 02 03 04 05 06

Perception with Exploration, Backpack

Selected Works,

ZIHUA CHEN

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Master Degree 2017 – 2019

01 02 03 04 05 06

Perception with Exploration, Backpack

Selected Works,

ZIHUA CHEN

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Master Degree 2017 – 2019

01 02 03 04 05 06

Perception with Exploration, Backpack

Selected Works,

Users will be able to keep track on his/her traveling plan at all times. The app (Backpack) will be notifying users based on the time schedule, giving them an idea of what is coming next.

ZIHUA CHEN

83 84

Master Degree 2017 – 2019

01 02 03 04 05 06

Perception with Exploration, Backpack

Selected Works,

ZIHUA CHEN

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Master Degree 2017 – 2019

01 02 03 04 05 06

05

Audacity to Progress, Delorean

Selected Works,

Audacity to Progress,

YEAR

2018 COURSE

Nature of Identity INSTRUCTOR

Hunter Wimmer CATEGORY

Branding DESIGNER

Zihua Chen

PROJECT 05

D E LO R E A N

ZIHUA CHEN

Master Degree 2017 – 2019

Y EA R 2 0 19

D U RAT IO N 14 weeks

C OU R S E Nat u re o f I d e nt i t y

T YP EFACES M arion M rs Eave s

I NS TR U CTO R H u nte r W i m m e r CAT E GO R Y B ra n d i n g

87 88

KEYW OR DS Ente rpr is e Prog res s ive Ene rg etic Encour a ging Technological D ELIVER ABLE B rand Manua l B u sines s Mo del Ex te ns io ns I nfogr ap hic

Selected Works,

01 02 03 04 05 06

Audacity to Progress, Delorean

Delorean

Dare to make progress, marching towards the future, find the arrow points for your direction.

OBJECTIVE

To identify one of the renowned brands in the past and try to revive the brand with my own interpretation. Research and distill the essence from the origin. Reconstruct the identity, brand image, branched extensions and turn them into three manuals.

APPROACH

General Electric executive Jack Welch once said: “Good business leaders create a vision, articulate passionately, own the vision, and relentlessly drive it to completion.� This can be said about John Delorean. Constructing a skyscraper must have a solid foundation. The objective of the project is to remodel a faded brand with our interpretation. By expanding the boundaries, the brand can be revived once more.

ZIHUA CHEN

89 90

Master Degree 2017 – 2019

01 02 03 04 05 06

Audacity to Progress, Delorean

Selected Works,

ZIHUA CHEN

91 92

Master Degree 2017 – 2019

01 02 03 04 05 06

Audacity to Progress, Delorean

Selected Works,

ZIHUA CHEN

93 94

Master Degree 2017 – 2019

01 02 03 04 05 06

Audacity to Progress, Delorean

Selected Works,

BOOK ONE

This part of the manual explains how the brand Delorean achieves its goal by pursuing progress and being vicious.

ZIHUA CHEN

95 96

Master Degree 2017 – 2019

01 02 03 04 05 06

Audacity to Progress, Delorean

Selected Works,

ZIHUA CHEN

97 98

Master Degree 2017 – 2019

01 02 03 04 05 06

Audacity to Progress, Delorean

Selected Works,

ZIHUA CHEN

Master Degree 2017 – 2019

BOOK TWO

The second manual illustrates the process of developing the new brand. The logo sketches, guidelines, typography, graphic style etc.

99 100

01 02 03 04 05 06

Audacity to Progress, Delorean

Selected Works,

ZIHUA CHEN

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Master Degree 2017 – 2019

01 02 03 04 05 06

Audacity to Progress, Delorean

Selected Works,

ZIHUA CHEN

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Master Degree 2017 – 2019

01 02 03 04 05 06

Audacity to Progress, Delorean

Selected Works,

OUR NEW LOGO According to the keywords we distilled from the original Delorean brand, the new logo features the concept of being ambitous, motivating it’s audiences, and pointing out the direction, inspiring the crowd.

The symbol takes advantage of simplicity and being explicit on explaining the concept. It has to be straight forward with the message behind the logo.

Our audiences would be able to recognize the mark within a second and create a strong link to the “Delorean� brand. Efficiency of the brand strength is also in our consideration.

ZIHUA CHEN

105 106

Master Degree 2017 – 2019

01 02 03 04 05 06

Audacity to Progress, Delorean

Selected Works,

BOOK THREE

The fianl chapter will show the complete "rebranded" Delorean business model. The important part of this are the extensions that composes the new Delorean empire.

ZIHUA CHEN

107 108

Master Degree 2017 – 2019

01 02 03 04 05 06

Audacity to Progress, Delorean

Selected Works,

ZIHUA CHEN

109 110

Master Degree 2017 – 2019

01 02 03 04 05 06

Audacity to Progress, Delorean

Selected Works,

ZIHUA CHEN

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Master Degree 2017 – 2019

01 02 03 04 05 06

Audacity to Progress, Delorean

Selected Works,

1A

The Workshop TEAM BUILDING CRAFTMANTSHIP

INTRODUCTION

A workshop that tailored to work with people from different fields.

DESCRIPTION

Think of how much time you have sinked into the work you have committed into, and evaluate the amount of time you have done for your habits, the workshop is designed for people to gather around for crafting something with their own hands, with a team.

The Delorean department will be inviting specialists to share their knowledge to the members who signed up for the program. Each section will include a craft skill and it will guarentee with a piece of “art” executed in the end. People who signed up for the program will be learning how to work with each other to make a wonderful piece, and listen what other can offer in a team working environment. Make friends, have fun, and you earn a skill.

MISSION FOCUS

To encourage a person to fight for his success, the path usually is not a straight line. It takes steps to advance, and sometimes it needs a bit of outside force to push him a little. The Workshop is founded for providing a ground for habits, and things people don’t usually do in their lives. Our specialists will teach them hand by hand with a crafting technique and among the other team members.

ZIHUA CHEN

113 114

Master Degree 2017 – 2019

01 02 03 04 05 06

Audacity to Progress, Delorean

Selected Works,

3A

The Art Walk PERSONAL ART WORK EXHIBITION

INTRODUCTION

The exhibition is designed for members to showcase their handcrafted artwork from other programs.

DESCRIPTION

The Delorean Show takes place every ending of the month, the show will contain a famous hand craft artwork from renown artists and many of the art pieces created by members. The show is designed as a night event and it will attract a lot of attention.

MISSION FOCUS

This is one of the process that o tain confidences and put yourself in front of people with something you can offer.

Master Degree 2017 – 2019

ZIHUA CHEN

1B

Camp Wild OUTDOOR ACTIVITY TO TRAIN YOUR MIND.

INTRODUCTION

n organi ation that offers mem ers to oin the group to experience wild camping.

DESCRIPTION

The nature is a place to test a person’s will. Man can not lie in the wild, everything needs to adopt to survivde, furthermore, this is a team game. The “Camp Wild” organization will have a small group 3-5 people, whoever signed up for the event will be not need to pack for themselves, but the organization will provide essential items to camp in the wild for 3 days. Locations will be varied and security is the top priority of the program. The applicants only need to focus on how to work with others and try to achieve objectives provided at the beginning of the departure. An survival guide will be with the group at all times.

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01 02 03 04 05 06

Audacity to Progress, Delorean

Selected Works,

ZIHUA CHEN

Master Degree 2017 – 2019

D I F F E R E N T I AT I O N

There are certain competitors out there and they are quite solid as they have developed years earlier than Delorean Precision. However, the advantage Delorean Precision that no other brand can replace is that the product is connected to the car and other Delorean Programs. Whenever the person attend Delorean applications, the watch can automatically connect and give information the person needs.

LINKS

To personal outfit considerations.

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01 02 03 04 05 06

Audacity to Progress, Delorean

Selected Works,

ZIHUA CHEN

Master Degree 2017 – 2019

EXTENSIONS

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01 02 03 04 05 06

Audacity to Progress, Delorean

Selected Works,

ZIHUA CHEN

121 122

Master Degree 2017 – 2019

01 02 03 04 05 06

Audacity to Progress, Delorean

Selected Works,

ZIHUA CHEN

124 123

{ Selected Works }

01 02 03 04 05 06

06

Confronting the Unknown, Interstellar

Selected Works,

Confronting the Unknown,

YEAR

2018 COURSE

Experimental Type INSTRUCTOR

Wioleta Kaminska CATEGORY

Posters DESIGNER

Zihua Chen

PROJECT 06

INTERSTELLAR

{ Selected Works }

ZIHUA CHEN

Y EA R 2 0 17

D U RAT IO N 6 - 7 weeks

C OU R S E Ty pe E x pe r i m e n t

T YP EFACES C u stom

I NS TR U CTO R Wio l e t a K a m i nska CAT E GO R Y Ty po g r a phy

125 126

KEYW OR DS H ol l ownes s F ractured D istor tio n Spacia l D ELIVER ABLE T y pogr ap hy Poste rs

Selected Works,

01 02 03 04 05 06

Confronting the Unknown, Interstell ar

Interstellar

Wandering deep into the darkness, the lens stares at its objective as if the distortion from the blackhole is taking away patience, happiness, and more. Only keeping our aspirations can guide us out of this morass.

OBJECTIVE

To develop a type system based on an existing movie, by using raw materials to compose the typeface. The outcome will include the process of making a set of posters that reflect the technique behind the typefaces.

APPROACH

Christopher Nolan’s film Interstellar introduced an impossible mission for mankind to solve. As the movie shows, outer space is deadly silence.

It treats all entities equally and it gives no mercy.

The only thing left for our five senses is loneliness. However, the human species will never stop fighting for its fate. If there is hope, we will not be stopped.

ZIHUA CHEN

127 128

Master Degree 2017 – 2019

01 02 03 04 05 06

Confronting the Unknown, Interstell ar

Selected Works,

ZIHUA CHEN

129 130

Master Degree 2017 – 2019

01 02 03 04 05 06

Confronting the Unknown, Interstell ar

Selected Works,

THE PROCESS

General Electric executive Jack Welch once said: “Good business leaders create a vision, articulate passionately own the vision, and relentlessly drive it to completion.� Constructing a skyscraper must have a solid foundation. The objective of the project is to remodel a faded brand with our interpretation.

By expanding the boundaries the brand can be revived once more.

ZIHUA CHEN

131 132

Master Degree 2017 – 2019

01 02 03 04 05 06

Confronting the Unknown, Interstell ar

Selected Works,

ZIHUA CHEN

133 134

Master Degree 2017 – 2019

01 02 03 04 05 06

Confronting the Unknown, Interstell ar

Selected Works,

ZIHUA CHEN

135 136

Master Degree 2017 – 2019

01 02 03 04 05 06

Confronting the Unknown, Interstell ar

Selected Works,

ZIHUA CHEN

137 138

Master Degree 2017 – 2019

01 02 03 04 05 06

Confronting the Unknown, Interstell ar

Selected Works,

ZIHUA CHEN

139 140

Master Degree 2017 – 2019

01 02 03 04 05 06

Confronting the Unknown, Interstell ar

Selected Works,

ZIHUA CHEN

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Master Degree 2017 – 2019

01 02 03 04 05 06

Confronting the Unknown, Interstell ar

Selected Works,

ZIHUA CHEN

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Master Degree 2017 – 2019

Interstellar

01 02 03 04 05 06

Adventure breaks Unknown, Interstell ar

Selected Works,

ZIHUA CHEN

Master Degree 2017 – 2019

Thank You,

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Selected Works from 2017 - 2019

MY FAMILY Father Tim Mother Shiping MY WIFE Elaine Zhou INSTRUCTORS Mary Scott Phil Hamlett Wioleta Kaminsk David Hake Jeremy Stout Hunter Wimmer Emily Wolfe James Wojtowicz Terry Jones PEERS Neil Xie Min Huei Lu Kewei Zhu Jake Herbig

Selected Works

ZIHUA CHEN

Master Degree 2017 – 2019

CONTACT Zihua Chen zihuadesign@gmail.com zihua.design 925 . 577 . 5852 SCHOOL Academy of Art University School of Graphic Design & Digital Media 79 New Montgomery St San Francisco, CA 94105 INSTRUCTOR Mary Scott PRINT & BINDING Blurb.com FONTS Le Monde Livre Aileron STOCKS Proline Uncoated 100# PHOTOGRAPHY Zihua Chen Unsplash Adobe Stock SOFTWARE Adobe Creative Suite

Selected Works

ZIHUA.DESIGN