Magazine Editorial Project FASH 503 | Forecasting and Business Trends | Spring 2020 Prof. Kirsty Ward By Ziyi Wang, Minoti Benegal, Alicia Motley
TABLE OF CONTENTS
Executive Summary
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Magazine Research
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Editorial Research
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Photographer
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Beauty Research
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Stylist Research
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Models
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Cover
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Photoshoot
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Article
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Executive Summary
In this project, we aim to create an issue as a group. the Gentlewoman Magazine is our choice of mainstream established publication and creative inspiration for this project. Due to the COVID-19, we want to create a digital/online publication instead of printed. Not only did we want this issue to be accessible, but also personal. Our theme for this issue is ”Comfort". Finding comfort in emotion, uncertainty, and hope is all the feelings that we experience at this moment. With our comfort concept, we want to keep the aesthetic and purpose of the Gentlewoman. Theme:
"Comfort" issue is here to bring you comfort. To recognize that everyday life is a work of art, we all contribute to this art by staying at home.
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Magazine Research
Language: English Size: 23.5 x 30 cm The Gentlewoman is a fabulous magazine for modern women, which features ambitious journalism and photography of the highest quality. The magazine celebrates inspirational, international women through its distinctive combination of glamour, personality, and wit. It offers a fresh and intelligent perspective on fashion that is focused on personal style – the way women actually look, think and dress. These qualities are also at the heart of its website, thegentlewoman.com, a virtual place where real women, real events, and real things are enjoyed.
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Gg Typography: Futura
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EDITORIAL RESEARCH 08
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Photographer 10
Tyler Mitchell
Photographer, Tyler Mitchell, is good at portraying a clean and gentle yet bold aesthetic in a very intimate manner, which is fitted with our magazine's aesthetic.
from More or Less Magazine
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Bea uty Research 12
In order to fit in with the comfort of the loungewear trend, the overall theme of loungewear beauty focuses on minimalism. There is an emphasis on a natural look, which encompasses a clean and highlymoisturized face with a shiny lip.
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BEAUTY
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As to the beauty inspiration for the photoshoot, we chose natural makeup, nude-colored nails with white points at the tip of the nails, and a natural straight hairstyle. The tone of the whole makeup would be cool, which can create a lazy and cozy atmosphere.
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Stylist
Research
VITTORIA CERCIELLO 16
Vittoria Cerciello, born in Naples, is now based in New York, her work examines the different aspects of carefully considered femininity, aiming to capture individualism, realism, and unconventional elegance. She works with Chloe, M Le magazine du Monde, Miu Miu, Modern Weekly China, MSGM, Rag & Bone, Re-Edition, SSAW, Vogue Italia, WSJ, amongst others.
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JONAT HAN KAY
Stylist 18
E
Research
Jonathan Kaye was born in England and currently resides in London, England. He is the Fashion Director of the Gentlewoman while contributing to an array of other editorials and consulting for brands worldwide: the Gentlewoman, Print Magazine, Vogue Italia, Fantastic Man, Holiday, T Magazine, and brands like Bally, Gucci, Sandro, Chanel, and COS.
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Alicia Motley Minoti Benegal Ziyi Wang
mo de ls
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COVER
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the gentlewoman ISSUE Nº 23, SPRING AND SUMMER 2020
Alicia Motley
trohS biR sselmaeS detsiaW-hgiH & retaewS kceN werC :sliateD gnihtolC yeltoM aicilA :ledoM
P H O T O S H O O T
lounge wear
24 Alicia Motley
Minoti Benegal
eidooH deyD-eiT :sliateD gnihtolC lageneB itoniM :ledoM
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COMF Alicia Motley
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FORT 27
Model: Alicia Motley Clothing Details: Calf Socks
Alicia Motley
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Model: Ziyi Wang Clothing Details: Tie-Dyed Cropped Tee & Pajama Trousers
Over siz ed
Ziyi Wang
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COMF Ziyi Wang
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FORT 31
Finding Comfort During a Crisis Comfort wear has been a predominant trend over the past couple of years, starting with a rise in Athleisure. With a worldwide pandemic due to the COVID-19, there has been a significant increase in sales for loungewear since people spend lots of time inside the house. Even though summer is rolling around, people don't shop for bathing suits, skirts, or dresses. They're focused more on comfortable clothes they can wear for meetings, workout sessions, and lounging around within their own homes.
LOU NG E WE AR 32
Minoti Benegal
As a team, we agreed that it would be apt to delve into this trend and create a shoot with all our varying versions of loungewear. Through this project, we are looking to portray the outfits we relax in and what our best days look like in a time like this in the most fun, unique way possible. This is a highly stressful situation, our entire world is dealing with right now, and we only hope to find happiness for ourselves and hopefully provide it for others around us. We aspire for everyone who views our photoshoot as a way for them to make the best out of quarantine and take this time to get creative within the home. 33
FASH 503 | Forecasting and Business Trends | Spring 2020 | Prof. Kirsty Ward | By Ziyi Wang, Minoti Benegal, Alicia Motley