BY STEFANY
“THE SOLITU FORCED ME A WORLD TO I STILL DO T - james victore
UDE TO CREATE O LIVE IN. THAT.”
CONTENT * INTRODUCTION > > > >
Get To Know Him Influence Dig & Peek His Past His Style
* MASTERPIECE > > > > >
Controvelsial Working with clients The Gallery Books Exhibition
* ENDING
> Man of action > James’s Channel > References
*INTRODUCTION
Get To Know Him
J ames Vic to r e
Victore was born in 1962, in Mountain Home, Idaho. He is a self-taught, American art director, independent artist, designer and author. He is a professor at the School of Visual Arts in New York City, and lectures through his events, “The Dinner Series” and “Take This Job & Love It.” He is the author of “Victore or, Who Died and Made You Boss? That was release in 2010 by Abrams. He is now living in Brooklyn, NY. He works on his very own studio with his wife and Chris.
Influence DD / MM / YYYY
D e a r Di a r y ,
He was surrounded by art since he was young. His parent's is the earliest influence on him, they were a very amateurish art collectors who were interested in an American artists, collected magazine covers and stuff like that. His father was in the military, and travelled a lot, every time he returned, he brought something for James, like toy from Japan with kanji script, that he thought it were so beautiful and mysterious, there were also comic books that he brought. Without he realize, his dad was the influence of art in him. Her mother worked in the reference department of the university library in town, he used to go to the library to wait his mom to get off of work. His mother needed to make him busy, and knew that his son love to draw. She fed him with books about designs and arts. He was so into the book. He was only 11 and he got huge graphic design history.
Dig & Peek His Past
“I BELIEVE I was BORN to be a GRAPHIC DESIGNER" His dad own a ski shop once, and some marketer came by and promoted an advertising service. Then James found out that they were agency who did restaurant menus and fliers for dry cleaners. He ended up working for him who was giving him a huge influence in all good ways. He got accepted to an art school, but he really wanted to go to reach his dreams, attend SVA in New York to be a poster designers. He finally did at 19, and had a 15-year-plan.
But he was asked to leave SVA, and he did. Now, Richard Wilde, who runs the graphic design programs is his good friends who used to gave him a “D”. At SVA, he had Paul Bacon as his instructor, a designer that usually design book covers . He learned a lot of graphic design from him, and book covers is his entrance into design. He was making money by designing book cover, 5 – 6 books at a time. One day, he realized that it was not part of his plan.
When he was 32, he found his dharma. He was making posters for MoMA which made him able to travel. Then he tried to build an international reputation, made commercial work, and making money for 10 years. It was a big sin for him for not doing posters.
His Style
“Unlike most graphic designers, I'm not interested in the spaces between letters and making words look good, I'm interested in what the words say. I can't be a graphic designer and not comment.�
*Major Theme James produced posters devoted to Native Americans, Aids awareness, and race issue. He believes that political social commentary and cultural works is what graphic design about, and is when it is at its best. Graphic design is about experiences and stories and using your hands, the best designs is the one who punch you in the gut. He also believes that graphic design has power as tool for change and comment, and people don’t take advantage of that enough.
*Victore Style His speciality and characteristic in his posters includes a lot of scribbling and doodling, with bold and thick strokes. He incorporates his own drawings and handwriting in his designs. He tends to use only black, white, and red for colors in his designs. He doesn't know much about computers. Sometimes he use a low quality or vintage pictures and scribbling on top of it.
*His Opinions
James Victore only works with clients who aren’t afaraid to use subjects that might make people feel uncomfortable. He uses real issues in his work and voices his opinion even in they are controversial. Rebel, powerful and strong messages that is his indentity.
*MASTERPIECE
Controversial
CELEBRATE COLUMBUS 1492-1992
In 1992, it was 500th anniversary of Columbus discovery of America. This is when James started to made his own poster–The Dead Indian. The idea was about to celebrate Columbus Day. Rewinded memories that when as kids we learn that the Indians met Columbus, shook his hand, helped him grow corn, had Thanksgiving with him and you don’t hear about them anymore. He intended to get the answer why nobody was talking about the genocide, he was curious so he made a poster. He printed the poster with his rent money, because he did not have money. It was 5000 posters that were printed and hung on the street. Then police came and started scraping his posters of the wall because of creating a powerful message posters.
Date : 1992 Medium : Offset lithograph Dimensions : 35 1/2 x 23 3/4” (90.2 x 60.3 cm) © 2013 James Victore
cONTROVERSIAL
*RACISM
He created this poster in 1993 that communicate his reaction to increasing racial tensions in New York. It happened when a Hasidic Jewish man was involved in hit and run accident with an African American boy. While it was being printed and distributed, one of the former World Trade Center towers's basement garage was bombed by Arab Islamic terrorists.
*IN DOUBLE JUSTICE
This poster created to promote a documentary film by the National Association for the Advancement of Colored People about racism inherent in the exercise of death penalty. James highlighted the discrimination by using the game Hangman.
Moet & Chandon
working with clients
Aveda
working with clients
Esquire
working with clients
NYC DEPARTMENT OF PROBATION (DOP)
James was asked to design posters when the DOP was redesigning the hubs. He thought that it would be awesome if the posters were inspiring and motivating. James said that each poster that he created has a little warning. The eagle means “Do the work. The process is everything. If you cheat it, you will compromise the transformation and come out the other side unchanged—a knucklehead.” The last part is, “If you don’t like doing the work the first time, you’re going to hate doing it again.” They wrote it in a cool, step fatherly tone. They made up fake logos to make it look legit.
working with clients
NYC Department of Probation
working with clients
working with clients
Bobbi Brown
YOHJI YAMAMOITO
The Gallery
The Gallery
JAMES ETSY SHOP posters
James created posters for his etsy shop, screen printed posters of these hand-painted glass bottles.
The Gallery
The Gallery
The Gallery
The Gallery
The Gallery
“MY GOAL IN W IN LIFE, IS NO THINK AND AC BUT TO BE B - james victore
WORK, AS OT ONLY TO CT CREATIVELY, BRAVE.
The Gallery
The Gallery
Books
VICTORE
or, Who Died and Made You Boss? “This book is not about art. I am a graphic designer, a commercial artist. I work in a business, but the saddest three words in the english language are, “It’s just business.” Because of business, and primarily the fear of losing it, clients—and in turn, designers—cannot ford to have an opinion. What a lousy position to be in! How can anybody make anything of value without an opinion? You can’t do good work for a client who is afraid of telling the truth, and following the money almost always leads to poor work. With this book, I offer a body of work largely unsullied by financial reward.”
Books
LUST :
A Traveling Art Journal of Graphic Designers
EXHIBITION
DIRTY DISHES The Dinner Series is a workshop and salon limited to eight guests. 5 days working in the studio. 5 evenings of dinner and discussion with leading figures in the arts, creativity and culture.
EXHIBITION
He makes them for friends +
+ lovers + waiters + now you
*ENDING
MAN OF ACTION
jAMES’S chANNEL
www.jamesvictore.com
FACEBOOK.COM /JAMESVICTORE
INSTAGRAM.COM /JAMESVICTORE
PINTEREST.COM /JAMESVICTORE
TWITTER.COM /JAMESVICTORE
www. YOUTUBE.COM/JAMESVICTORE
rEFERENCES
www.thefoxisblack.com/2010/06/23/james-victore/ thegreatdiscontent.com/james-victore www.jamesvictore.com/ kingydesignhistory.blogspot.sg/2010/05/ryan-james-victore.html www.forbes.com/sites/calebmelby/2011/09/07/graphic-designer-james-victore-clients-should-be-brave/ pinterest.com/jamesvictore/ charlottelwood.wordpress.com/category/major-practical-project/page/4/ designhistory2009.blogspot.sg/2009/04/post-6-james-victore-candy.html blogs.miaminewtimes.com/cultist/2010/10/james_victore_miami_artseen.php www.mediabistro.com/unbeige/we-asked-james-victore-some-questionsand-he-gave-good-answer_b866 www.whattheflux.com/design/sweat-blood-from-the-forehead-a-james-victore-interview www.moma.org/collection/browse_results.php?criteria=O%3AAD%3AE%3A35811&page_number=1&template_id=1&sort_order=1 www.design.cmu.edu/show_news.php?id=119&m=2007 www.fastcodesign.com/1662292/the-best-of-james-victore-graphic-designs-rebelwith-a-cause 99u.com/articles/6944/james-victore-dont-be-a-design-zombie www.coolhunting.com/design/james-victore-dinner-series.php www.aiga.org/artist-series-by-hillman-curtis-james-victore/
YOU ARE NOT ENTITLED TO END THE GOAL. IT IS ABOUT THE JOURNEY. IF YOU ARE NOT ENJOYING THAT, YOU ARE SCREWED.
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