Design Opportunities

Next, we narrowed down our STEEP cards to three design opportunities and began to break them down. During this process, I thought about who our users could be and what their lives would be like, especially within the context of the bathroom.

This was a crucial part of the design process, as it determined the “problem” we would try to solve. Looking back, I’m grateful for the breadth and depth of research we did.

A communal living complex in Greater Copenhagen, Denmark.

Privacy DESIGN OPPORTUNITY #1

By 2050, it’s expected that 7 out of every 10 people will live in a city. This could result in increased crowdedness and mass communal living.* Community-based housing of hundreds of people is already popping up all over Europe.

Because privacy is an important aspect of the bathroom, we began to consider how that experience will be shaped by shared living situations.

Sustainability DESIGN OPPORTUNITY #2

Recently, issues such as single-use plastic and zerowaste living are more frequently discussed in everyday rhetoric. Our waste production will become an even more dire situation as time continues. The bathroom is a hub of plastic products, such as shampoo and dispoable razors. This could be an area to rethink our routines and apply environmentally-conscious design.

Bathroom products that eliminate single-use plastic from ByHumankind.

A current popular app promoting mindfulness and meditation.

Mindfulness DESIGN OPPORTUNITY #3

Overtime, the role of technology in our lives is becoming more and more dominating. We expect people will look for moments of escapism, as seen by current “mindfulness” trends. Because the bathroom is often a quiet and solitary space, this could be an opportunity to achieve those moments.

Early conceptual storyboard of an insight to the future— maybe green space is in your bathroom.

Tone & Manifesto

Creative

Based on these insights, we chose several key words to represent our brand. We also developed a brand manifesto:

In the future, young people living in shared spaces may lose their sense of individuality. We encourage creativity and self expression.

Social Sustainable

Displayable

Unique

Brand Development

Brand Archaeology Name & Symbol Colors Typefaces Graphics Applications Moodboard

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