Moodboard

Throughout the project, we kept a running moodboard with our own designs alongside inspirational found images and handmade clay objects. This was to ensure brand cohesion.

Evolution of the Moodboard

Our visual identity became clearer and clearer as time went on. At frst, we were throwing all relevant materials onto the board, but later began to refne until we reached the fnal iteration. The entire process was necessary to reach the conclusion we did.

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12/5

Product Concepts

Our User Final Insights Early Concepts Storyboarding Product #1 Product #2

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Our User

Creating a user persona helped us envision who would be using our products.

Many attributes of our target audience derived from our research in the STEEP card phase. We chose to appeal to young, urban, creative professionals who don’t have the highest budget. 22

Full-time podcaster, age 26 Meet John

Studied painting during university

Lives in London with two roommates

Works overtime to get his podcast up and running

Misses creating visual art

Is very busy and doesn’t have much time to socialize

Sustainability

No virgin plastic

Everyone must use eco-refll shops

Uniformity

Dull & stagnant living environments (ex. dorm bathrooms)

Lack of individuality

City Living

Rapid urbanization

Small, low-cost spaces

Rise of communal living

Fast-paced life

Final Insights

From our research, we ended up basing our brand and products off these predictions for the future.

Early Concepts

These are some collaborative frst-draft product ideas for Makr based on our new visual identity and fnal insights.

Creating your own bathroom products— toothbrushes, razors, etc 24

The bathroom as a space for creative production

Subscription-style kits with materials to make sustainable products at home (preferably with friends or roommates)

Outlining user actions in words STEP #1

Discussing, iterating, and refning STEP #3

Sketching out to view visually, categorizing and labeling STEP #2

Storyboarding

Sorting our our storyboards was hugely helpful in developing our fnal product concepts. I learned how important it is to throw all your ideas out there and refne.

The next step was to start storyboarding our product ideas. We did this through sketches with color-coded “frames” that highlighted touchpoints where the user interacted with different products and services.

kit :

Product #1

After refning our storyboards, we developed this fnal product concept: 26

Makr: provides the hands-on experience of creating your own sustainable bathroom products, ranging from shampoo bottles to toothbrushes.

kit :

Product #1

We played with different materials to envision what the process of making your own bathroom products would be, as well as what the fnal result might look like.

refill :

Product #2

This product I developed on my own as a service offered alongside our Makr Kit products. It’s inspired by food delivery models like DoorDash. This eliminates all single-use packaging.

This concept was initially inspired by the “milkman” model where a delivery person would drive house to house with goods.

refill :

Product #2

Before designing the delivery app that would pair with the refll service, I researched existing food delivery and cosmetics eCommerce apps.

This step of the process helped me understand what users are familiar with. I analyzed the best components of each app to combine into my own UX.

refill :

Product #2

This is one of several pages of wireframes for the mobile app. This particular one outlines the eCommerce UI/UX.

refill :

Product #2

These are some fnal screens for the app, including the sign-up process and shopping experience.

I wanted to make sure our app fell in line visually with our brand identity, thus I used particular shapes, colors, and typefaces.

ECOMMERCE

Conclusion

Refection Credits

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Final Refection

In this project, I learned about all the components that make up a brand—its visual identity, line of products, manifesto, and so on. It’s vastly important that all these aspects be harmonious. By frst establishing a brand’s feeling, a designer is able to make interconnected decisions that provide the user with a holistic experience.

At the start, I assumed that product development always came before brand development. We did the opposite in this project, which I initially found jarring. I learned in the end that either order can be productive. In fact, I think that because our group was on the same page about our identity, our end result was more cohesive.

Overall, I learned a great deal about the design process, and through this, gained new skills that I can apply to projects outside brand identity in the future.

All graphics, sketches, and photographs by myself unless otherwise stated:

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10 15 19 22 25 26 27 28 29 Photograph by Sian Mackay Photograph by Sian Mackay Illustrations by Lucas Cheskin Images via SPACE10 Images via ByHumankind and Headspace Storyboard by Lucas Cheskin Moodboard by Sian Mackay Photography by Sian Mackay Graphic illustration by Lucas Cheskin Third photograph by Sian Mackay Illustrations by Haili Wu Photographs by Sian Mackay Illustrations by Lucas Cheskin App screens (left to right) via Postmates, DoorDash, Lush Cosmetics, GrubHub, Uber Eats

This project continued to be developed by my group members after I left the Glasgow School of Art. They evolved the brand further and designed a line of products that was showcased at The Lighthouse in downtown Glasgow.