Typefaces

I paired our primary typeface with a secondary sans-serif typeface to be used for body text and other headers.

AaBbCcDdEeFfGgHhIiJj KkLlMmNnOoPpQqRrSsTt UuVvWwXxYyZz Savate

Karla AaBbCcDdEeFfGgHhIiJjKkLl MmNnOoPpQqRrSsTtUuVv WwXxYyZz

Symbol Variation

I then used the typeface and color selections to create variations on the name for our brand’s various products and services.

refill :

kit :

store :

Without the information I gained in the brand archaeology workshop, I don’t think I would’ve known to take this step.

element :