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Typefaces I paired our primary typeface with a secondary sans-serif typeface to be used for body text and other headers.
Symbol Variation Savate AaBbCcDdEeFfGgHhIiJj KkLlMmNnOoPpQqRrSsTt UuVvWwXxYyZz
I then used the typeface and color selections to create variations on the name for our brand’s various products and services.
Karla AaBbCcDdEeFfGgHhIiJjKkLl MmNnOoPpQqRrSsTtUuVv WwXxYyZz
Without the information I gained in the brand archaeology workshop, I don’t think I would’ve known to take this step.
: refill : kit : store : element
