Brand Guidelines
Introduction Target Audience Destinations Logo usage Typography Colour Stationery Airplane livery
Exclusive Ease Indulge Personal Fly50 is an airline dedicated solely to the 50 to 65 year olds. What we offer is for our customer’s holiday to begin once they have reached the airport. With an exclusive lounge for all Fly50 customers, you can enjoy a drink, a nibble, a paper, all in a relaxed environment whilst waiting to board, and all this for free. Once aboard, our customers will be greeted with amneties, whilst enjoying spacious leg room. After take-off one may head to the High Flyers bar lounge or lean back and sleep in our state of the art adjustable seats which will guaranteea good night’s sleep.
Introduction Target Audience Destinations Logo usage Typography Colour Stationery Airplane livery
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Middle aged clients who are close to retirement, or already there.
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Customers who enjoy spending that little bit more to achieve that higher standard.
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Flights aimed at those who like to take holidays outside of peak times to avoid the crowds.
Relaxed Educated Mature Active
Introduction Target Audience Destinations
Destinations
Logo Typography Colour Stationery Airplane livery
USA
Africa
Asia
San Francisco Miami Boston New York Long Island Maui
Seychelles Mauritius Johannesburg Sharm El Sheik Marrakech Madagascar
Hong Kong Dubai Beijing Malaysia
Oceania Sydney Auckland Melbourne Bora Bora
Introduction Target Audience Destinations Logo usage intro colour logo black/white logo exclusion zone do’s & don’ts application
Typography Colour Stationery Airplane livery
The logo is based on Calibri. Neat, simple, connected, hassle free. We want our airline values to come accross like this. Colour usage is limited to allow simplicity.
Introduction Target Audience Destinations Logo usage intro colour logo black/white logo exclusion zone do’s & don’ts application
Typography
Fly50 yellow used for the logo with a plain white background
Colour Stationery Airplane livery
Logo in white on a Fly50 yellow background
Introduction Target Audience Destinations Logo usage intro colour logo black/white logo exclusion zone do’s & don’ts application
Typography Colour Stationery Airplane livery
Introduction Target Audience
3X
Destinations Logo usage intro colour logo black/white logo exclusion zone do’s & don’ts application
Typography Colour Stationery Airplane livery The logo has an exclusion zone. This means that no imagery nor type can be placed within this zone. It must be left blank at all times.
Introduction Target Audience Destinations Logo usage intro colour logo black/white logo exclusion zone do’s & don’ts application
Typography Colour Stationery Airplane livery
● Here are some correct examples of the logo and colours. ● The logo is based on the font Calibri. However, never attempt to recreate it. ● Always use the logo template provided.
Introduction Target Audience Destinations Logo usage intro colour logo black/white logo exclusion zone do’s & don’ts application
Do not distort the logo. Do not use colours other than those specified
Do not use gradients
Do not use patterned backgrounds
Do not stretch the logo. It should not look tight within the box
Do not use detailed images directly behind the logo
Do not have any type nor imagery within the exclusion zone
Typography Colour Stationery Airplane livery
Introduction Target Audience Destinations Logo usage intro colour logo black/white logo exclusion zone do’s & don’ts application
Typography Colour Stationery Airplane livery
Example of application usage
Introduction Target Audience Destinations Logo usage intro colour logo black/white logo exclusion zone do’s & don’ts application
Typography Colour Stationery Airplane livery
Examples of application usage
Introduction Target Audience Destinations Logo usage intro colour logo black/white logo exclusion zone do’s & don’ts application
Typography Colour Stationery Airplane livery
Examples of application usage
Type to be used with Fly50 branding
Introduction Target Audience Destinations Logo usage Typography Colour Stationery Airplane livery
Akkurat Regular, 48pt
The quick brown fox jumps over the lazy dog ! ?“@ * & % ;£ € ( abcdefghijkl mnopqrstuvw xyz ! ? “ @ * & % $ £ € ( ) : ;
abcdefghijkl mnopqrstuvw xyz ! ? “ @ * & % $ £ € ( ) : ;
abcdefghijkl mnopqrstuv wxyz ! ? “ @ * & % $ £ € ( ) : ;
Akkurat Light, 14pt
Akkurat Bold, 14pt
Akkurat Italic, 14pt
Introduction
PANTONE
CMYK
RGB
DS 5-1 C 1
C M Y K
0 20 100 0
R G B
255 203 5
DS Process Black C 1
C M Y K
0 0 0 100
R G B
35 31 32
C M Y K
3 0 0 30
R G B
181 187 192
C M Y K
0 0 0 70
R G B
109 111 113
Target Audience Destinations Logo usage Typography Colour Stationery Airplane livery DS 5-1 C 1
DS 325-3 C
Introduction
Examples of Stationery
Target Audience Destinations
46a Cromwell Road London SW5 8HQ United Kingdom +44 (0) 207 650 50 50 www.fly50.co.uk
Logo usage Typography Colour Stationery Airplane livery
Business card (front)
Email SPhillips@fly50.co.uk Direct line +44(0) 207 650 60 57
Steve Phillips Customer Service
Letterhead
Business card (back)
46a Cromwell Road London SW5 8HQ United Kingdom www.fly50.co.uk
Introduction Target Audience Destinations Logo usage Typography Colour Stationery Airplane livery