the campaign The Flaunt Your Humanity Campaign is a social movement created by ZoĂŤ Keidge and Jessee Rayner as an attempt to eradicate the global issue of poverty through the use of an integrated media campaign, which includes the use of social media, a viral video, various outlets of technology, and merchandising.
“CHANGE YOURSELF AND YOU CAN CHANGE THE WORLD”
logo and branding The logo and branding for the Flaunt Your Humanity campaign are all set in the font Waterlily, and then adapted to make them unique. This brush script font brings both character and a personal feel to the design, which makes them more interpersonal to the target audience. Specific colours have also be used for effect.
These specific colours are black, white, orange and a turquoise. Each of these colour were chosen for their psychological value, and the positive impact they have on the campaign. The orange for happiness, positivity and vibrace, black for order, white for cleanliness and health and turquoise for hope, environment and vitality.
The hashtag is the main campaign slogan, it allows aneasily spread message. The other font used is Geomanist, a clean, modern and fresh font which allows for a sophisticated feel, intended to appeal to Millenials. The logo is found across all of Flaunt Your Humanity’s campaign, as a universal symbol of the movement.
social media One of the main aspects of our integrated media campaign revolves around social media. We have three main outlets, Facebook, Instagram and Twitter. These allow us to share new and important links to our target market, such as updates and data about poverty and how Millenials have the opportunity to change it.
Our instagram feed will be one of our biggest sharing networks. This social media application will allow us to share the work and contributions of Millenials, the campaign, and what other people are getting up to. It will allow us to regram pictures that supporters are taking, as well as get new visual information to the market.
The Twitter page will be very similar to the other social media outlets, allowing for interatcion between the public and hte campaign. The Twitter page will also be one of our main platforms for connecting with big business and for getting the corporate world both aware and supportive of the campaign.
print media Print media is our only non-digital form of marketing and advertising, and will be placed around inner city locations in high traffic areas. The simple design will draw attention to the fact that there is only one message being sent, which is the hashtag, of #FlauntYourHumanity.
Milleniala are very technology and socially minded which means that if they are not already aware of the campaign and the hashtag, they will look it up to see what it is about. Our large spread of information sources, both on social media as well as websites, will make this both easy and simple for Millenials to do.
The colour of these billboard print media, is aimed to reflect the simple campaign colours and to spread the same psychological effect. Both the colour palette, fonts, and styles are kept as similar as possible on all main fronts of the campaign so that the cause is easily recognisable, even if only viewed once,
technology
Technology plays a huge part in this campaign. Not only is there a website, but there is an all inclusive app as well. These are to be the main traffic hubs for supporters and donators, as these are the way that Millenials will be able to donate to the cause. The website features 6 main pages in total.
These pages range from the home page, to the information page, current donations and where they are being spread, donate, shop and blog page. The blog page features all of the hashtags used across all of the social medias. The current donations page shows how much has been donated and to where.
The app is available for any smart phone, it incorporates all the same features as the website, including the donations tracking page, and more specifically, supplies access to the merchandise page, and the donate to the casue page. It is important that Millenials have constant access to the cause.
merchandise
Merchandise is a way that our campaign is raising money, but also creating awareness of the issue of poverty and the goal to end it, at the same time. We have incorporated our colour scheme and their psychological values when merchandising.
www.flauntyourhumanity.org
www.flauntyourhumanity.org
www.flauntyourhumanity.org
www.flauntyourhumanity.org
www.flauntyourhumanity.org
www.flauntyourhumanity.org
As such a range of both practival and more formal wear have been created. The bright colours will be suitable for the large scale events, and the plain black and white are more corporate, allowing for casual/ dress wear. These designs also come in the very interactive, and the minimal, to achieve the same effect.
Green bags are easily made and good for the environment. These styles of bags can be made by workers in underprivellaged areas, who will then be able to receive the profits of these bags, one of the ways we plan to help make no poverty a sustainale future.
Finally in the current merchandise range we have mugs, which are great to gift, use, and always needed. In office spaces, a FYH mug can help send the right message to co-workers, who, if they aren’t aware of the campaign, will become aware and be reminded. At least to #, if not donate as well.
viral video
The viral video is one of the major aspects of the integrated media campaign. This is something we aim to share, have watch, and go viral. Such a reaction would indefinitely benefit the Flaunt Your Humanity cause, which is one of our aims. It is easy to watch, simple to understand, effective, and to the point.
https://vimeo.com/129738691