Zoë Keidge, s2894353 Introduction to Typography Semester 2, 2014 Assessment 3, Book Jackets The Peter Rabbit Series
Concept I chose the Peter Rabbit series to create new typographic book covers for, so out of the 20+ books I chose my favourite three from my childhood, and they are: Ø The Tale of Peter Rabbit Ø The Tale of Jemima Puddle Duck Ø The Tale of Mrs. Tittlemouse As these are children's books I wanted to create covers that related not only to the content but the age group who read them. This is where I decided to use chalk as my main medium, because its something you often find kids using. The other main feature on the covers that relates to the content, is the spine, each being shaped in the silhouette of the animal it features, creating a unique border on every front cover, making them easily identifiable and not generic.
Original Books
Colour Scheme Because the books are aimed at children, I’ve chosen to incorporate a colour scheme that people often associate with children, and these are baby colours and pastels. So for the Peter Rabbit book I chose to use a baby blue along the spine, as Peter is a boy bunny and baby boys are often associated with baby blue colours. Jemima Puddle-Duck book has been created with the pastel yellow colour, as baby ducks are yellow and yellow is often seen as a neutral baby colour. The last book, Mrs. Tittlemouse has been made with the soft pink, because the colour association to baby girls is pink and the mouse in the story is a girl. The same black based chalkboard has been used on each cover as it’s a neutral background for the white chalk, as it is the basic sort of chalkboard style that children tend to play with and draw on.
Typography The typography for each of the covers, is all hand drawn on the front cover, then photo shopped to fit on the cover and to fix any imperfections and light distortions that appeared. The authors name is kept the same font on each cover so that it can easily be seen that the books are part of a series. The font of the name is the main change and it corresponds to the content of the book, e.g. Peter Rabbit is in a strong bold font because the boy bunny goes on adventures, Mrs. Tittlemouse is twirling and flowing and soft as the mouse is a girl and knits etc. Â
Final Designs The Tale of Peter Rabbit (still have to do the inside flaps on all three books)
The Tale of Jemima Puddle-Duck
The Tale of Mrs. Tittlemouse
Mock Ups  (still have to do the inside flaps on all three books)