how can museums be used as a resource for wellbeing and reducing anxiety? zoe ling fash30009 project proposal
project proposal
the insight
CONTENTS THE INSIGHT
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THE CONSUMER
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THE BRAND
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THE BIG IDEA
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BIBLIOGRAPHY & REFERENCES
42
THE APPENDIX
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preface When this project first began, my objective was to explore the untapped potential museums had as a resource for anxiety. This felt timely, as the coronavirus pandemic has had a detrimental effect on the mental health of young people. Through the research I conducted in my contexts stage and for this proposal, I discovered that a key cause of this is that options for anxiety management have been limited. Many of the activities young people would have typically participated in to relax and restore their energy are no longer viable due to lockdown restrictions. My project proposal outlines an idea that I believe will solve two key problems. Firstly, it will help my target consumer - ‘the disconnected extrovert’ - manage and reduce their anxiety in new ways, as they have been deeply affected by lack of human connection, and the activities they favoured pre-lockdown are no longer allowed. Secondly, it will boost the profile and visitorship of the Laing Art Gallery, an art gallery in North East England that has been hit hard by covid restrictions, as the country moves out of the lockdown.
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project proposal
the insight
CONTENTS THE INSIGHT
03
THE CONSUMER
06
THE BRAND
14
THE BIG IDEA
26
BIBLIOGRAPHY & REFERENCES
42
THE APPENDIX
54
2
preface When this project first began, my objective was to explore the untapped potential museums had as a resource for anxiety. This felt timely, as the coronavirus pandemic has had a detrimental effect on the mental health of young people. Through the research I conducted in my contexts stage and for this proposal, I discovered that a key cause of this is that options for anxiety management have been limited. Many of the activities young people would have typically participated in to relax and restore their energy are no longer viable due to lockdown restrictions. My project proposal outlines an idea that I believe will solve two key problems. Firstly, it will help my target consumer - ‘the disconnected extrovert’ - manage and reduce their anxiety in new ways, as they have been deeply affected by lack of human connection, and the activities they favoured pre-lockdown are no longer allowed. Secondly, it will boost the profile and visitorship of the Laing Art Gallery, an art gallery in North East England that has been hit hard by covid restrictions, as the country moves out of the lockdown.
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project proposal
the insight
insight to take forward... PROBLEM: AMIDST THE COVID19 PANDEMIC, MUSEUMS HAVE SUFFERED HUGE LOSSES AND ARE FEARFUL ABOUT BEING ABLE TO ATTRACT BACK VISITORS.
PROBLEM: ANXIETY AMONGST YOUNG ADULTS IS AT AN ALL TIME HIGH AND CONTINUING TO RISE.
Levels of stress and anxiety are increasing far more significantly in Generation Z compared to their elders There is a disconnect between the methods young people most commonly use to cope with anxiety and those which they deem to be most effective The main demographic groups that visit museums are those that are least likely to be able to return post lockdown. This emphasizes the importance of museums reaching out to new audiences. As even leaving the house is currently perceived as a risk, the emphasis must be placed on gain and reward in order to attract consumers. In light of this, museums need a clear new incentive to encourage visitors to return. This must go beyond what they can get online.
GAP: MUSEUMS COULD USE THEIR SPACES TO CREATE AN INNOVATIVE SOLUTION TO THE RISE OF ANXIETY
Tracking and reflecting is a huge part of the current health and wellness market. Consumers want to see a physical record of their goals and behaviours. The wellness market is saturated with innovation but this is primarily digital. Since a major cause of anxiety is overwhelm relating to digital content, a non-digital solution may be more effective
Fig 2. ‘Problem vs Gap’, 2020
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project proposal
the insight
insight to take forward... PROBLEM: AMIDST THE COVID19 PANDEMIC, MUSEUMS HAVE SUFFERED HUGE LOSSES AND ARE FEARFUL ABOUT BEING ABLE TO ATTRACT BACK VISITORS.
PROBLEM: ANXIETY AMONGST YOUNG ADULTS IS AT AN ALL TIME HIGH AND CONTINUING TO RISE.
Levels of stress and anxiety are increasing far more significantly in Generation Z compared to their elders There is a disconnect between the methods young people most commonly use to cope with anxiety and those which they deem to be most effective The main demographic groups that visit museums are those that are least likely to be able to return post lockdown. This emphasizes the importance of museums reaching out to new audiences. As even leaving the house is currently perceived as a risk, the emphasis must be placed on gain and reward in order to attract consumers. In light of this, museums need a clear new incentive to encourage visitors to return. This must go beyond what they can get online.
GAP: MUSEUMS COULD USE THEIR SPACES TO CREATE AN INNOVATIVE SOLUTION TO THE RISE OF ANXIETY
Tracking and reflecting is a huge part of the current health and wellness market. Consumers want to see a physical record of their goals and behaviours. The wellness market is saturated with innovation but this is primarily digital. Since a major cause of anxiety is overwhelm relating to digital content, a non-digital solution may be more effective
Fig 2. ‘Problem vs Gap’, 2020
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the consumer
the CONSUMER the disconnected extrovert The early adulthood life stage is typically focused on setting up for a stable future (Armstrong, 2007). Trying to accomplish this amidst the uncertainty of the current climate has had a detrimental impact on the mental health of the adult Gen Z consumer.
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the consumer
the CONSUMER the disconnected extrovert The early adulthood life stage is typically focused on setting up for a stable future (Armstrong, 2007). Trying to accomplish this amidst the uncertainty of the current climate has had a detrimental impact on the mental health of the adult Gen Z consumer.
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project proposal
the consumer
1996 - 2002 birth year GENERATION Z generation
THE EVERYMAN archetype (Jung, 1959)
EARLY ADULTHOOD life Stage (Armstrong, 2007)
HOMOPHILIOUS personality type (Rogers, 1962) EARLY MAJORITY diffusion of innovation (Rogers, 1962)
THE DISCONNECTED EXTROVERT the consumer pre-lockdown
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Fig 3. ‘The Pre-Lockdown Consumer Profile’, 2020
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project proposal
the consumer
1996 - 2002 birth year GENERATION Z generation
THE EVERYMAN archetype (Jung, 1959)
EARLY ADULTHOOD life Stage (Armstrong, 2007)
HOMOPHILIOUS personality type (Rogers, 1962) EARLY MAJORITY diffusion of innovation (Rogers, 1962)
THE DISCONNECTED EXTROVERT the consumer pre-lockdown
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Fig 3. ‘The Pre-Lockdown Consumer Profile’, 2020
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project proposal
the consumer
Prior to the Covid pandemic, social recreation was a huge motivator for The Disconnected Extrovert. The knowledge of having a party, night out or event that evening or weekend acted as a motivator to be productive in the daytime, as well as giving them a chance to take a break. As a natural socializer, spending time with others allowed them to recharge. Now, The Disconnected Extrovert has long stretches of time, but less incentives or means of restoration.
Fig 5. ‘The Disconnected Extrovert’, 2020
THE DISCONNECTED EXTROVERT the consumer post-lockdown
Fig 4. ‘The Post-Lockdown Consumer Profile’, 2020
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project proposal
the consumer
Prior to the Covid pandemic, social recreation was a huge motivator for The Disconnected Extrovert. The knowledge of having a party, night out or event that evening or weekend acted as a motivator to be productive in the daytime, as well as giving them a chance to take a break. As a natural socializer, spending time with others allowed them to recharge. Now, The Disconnected Extrovert has long stretches of time, but less incentives or means of restoration.
Fig 5. ‘The Disconnected Extrovert’, 2020
THE DISCONNECTED EXTROVERT the consumer post-lockdown
Fig 4. ‘The Post-Lockdown Consumer Profile’, 2020
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project proposal
the consumer
CONSUMER PSYCHOGRAPHICS MOTIVATORS: • connection with others • belonging Fig 6. ‘The Disconnected Extrovert’, 2020
• fun, pleasure or entertainment • comfort and convenience
BARRIERS: • practical factors such as money, time, transport • emotional factors such as anxiety, motivation, the opinions of their peers
TRIGGERS: • seeing friends and peers taking part • trends seen in real life and on social media • to eradicate boredom or lack of fulfillment
The Disconnected Extrovert has a tendency to turn to easier but less effective options when it comes to managing their anxieties, such as distracting themselves with digital content instead of working out. They spend their days cycling between online uni on their laptop, social media on their phone and streaming services on TV. They long to escape from this monotonous routine but lockdown restrictions have put their usual activities on hold, and they are uncertain about other available options.
Belonging is hugely important to The Disconnected Extrovert. As an Everyman, they long to be connected to others and have a stable support system of family and friends. This is exemplified by their position within the early majority: they participate in trends that will allow them to fit in with their tribe, however rarely adopt new ones, preferring to wait until a trend is accepted by their peers first.
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Fig 7. ‘The Disconnected Extrovert’, 2020
project proposal
the consumer
CONSUMER PSYCHOGRAPHICS MOTIVATORS: • connection with others • belonging Fig 6. ‘The Disconnected Extrovert’, 2020
• fun, pleasure or entertainment • comfort and convenience
BARRIERS: • practical factors such as money, time, transport • emotional factors such as anxiety, motivation, the opinions of their peers
TRIGGERS: • seeing friends and peers taking part • trends seen in real life and on social media • to eradicate boredom or lack of fulfillment
The Disconnected Extrovert has a tendency to turn to easier but less effective options when it comes to managing their anxieties, such as distracting themselves with digital content instead of working out. They spend their days cycling between online uni on their laptop, social media on their phone and streaming services on TV. They long to escape from this monotonous routine but lockdown restrictions have put their usual activities on hold, and they are uncertain about other available options.
Belonging is hugely important to The Disconnected Extrovert. As an Everyman, they long to be connected to others and have a stable support system of family and friends. This is exemplified by their position within the early majority: they participate in trends that will allow them to fit in with their tribe, however rarely adopt new ones, preferring to wait until a trend is accepted by their peers first.
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Fig 7. ‘The Disconnected Extrovert’, 2020
the brand
the BRAND
the laing art gallery The Laing is an art gallery located in Newcastle Upon Tyne, which was founded in 1901. It displays a permanent collection of British and Local art, alongside regularly changing historical and contemporary exhibitions. They also run community groups and educational events with the aim of making art accessible to everyone. The building was funded by local businessman Alexander Laing, with the confidence that “by the liberality of the inhabitants [of Newcastle] it would soon be supplied with pictures and statuary for the encouragement and development of British Art”. (Laing Art Gallery, 2020)
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the brand
the BRAND
the laing art gallery The Laing is an art gallery located in Newcastle Upon Tyne, which was founded in 1901. It displays a permanent collection of British and Local art, alongside regularly changing historical and contemporary exhibitions. They also run community groups and educational events with the aim of making art accessible to everyone. The building was funded by local businessman Alexander Laing, with the confidence that “by the liberality of the inhabitants [of Newcastle] it would soon be supplied with pictures and statuary for the encouragement and development of British Art”. (Laing Art Gallery, 2020)
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project proposal
VISUALS Baroque style gallery with art nouveau elements and a diverse collection of art and objects
VOICE Formal and knowledgeable, but also passionate and caring
LAING ART GALLERY
VISION “the encouragement and development of British Art” Founder Alexander Laing
Fig 8. ‘Laing Gallery Brand Wheel’, 2020
BEHAVIOUR The gallery works to support individuals and bring the community together
POSITION Government & donor funded. part of tyne & wear archives & museums
PROOF The gallery is a pillar of culture and community in Newcastle city centre
VALUES innovation, imagination, creativity, total inclusivity, security and sustainability MISSION To help people determine their place in the world and define their identities, so enhancing their self-respect and their respect for others
the brand
STRAPLINE We bring you art, history, science, archives...you bring it to life
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Fig 9. ‘The Laing Gallery’, 2020
project proposal
VISUALS Baroque style gallery with art nouveau elements and a diverse collection of art and objects
VOICE Formal and knowledgeable, but also passionate and caring
LAING ART GALLERY
VISION “the encouragement and development of British Art” Founder Alexander Laing
Fig 8. ‘Laing Gallery Brand Wheel’, 2020
BEHAVIOUR The gallery works to support individuals and bring the community together
POSITION Government & donor funded. part of tyne & wear archives & museums
PROOF The gallery is a pillar of culture and community in Newcastle city centre
VALUES innovation, imagination, creativity, total inclusivity, security and sustainability MISSION To help people determine their place in the world and define their identities, so enhancing their self-respect and their respect for others
the brand
STRAPLINE We bring you art, history, science, archives...you bring it to life
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Fig 9. ‘The Laing Gallery’, 2020
project proposal
netography 3.3K FOLLOWERS 3.02K SUBSCRIBERS 10K LIKES 14.1K FOLLOWERS
the brand
the impact of COVID19 The Laing gallery had to remain closed for more than half of 2020, which impeded the income they would usually have raised from their shop, cafe, venue hire and fundraising. To survive, the gallery received funding from local authorities and the arts council. Their parent company, Tyne & Wear Archives & Museums, launched an initiative to raise £220,000, to support their venues. In order to still reach consumers, the Laing produced a video of their ‘art deco by the sea’ exhibition, which was cut short by lockdown. As a small, authority funded gallery, they didn’t have the budget or technological capabilities to be able to create a virtual museum or extensive social media content, like many major galleries did worldwide.
19 Fig 10. ‘The Laing Gallery Instagram’, 2020
project proposal
netography 3.3K FOLLOWERS 3.02K SUBSCRIBERS 10K LIKES 14.1K FOLLOWERS
the brand
the impact of COVID19 The Laing gallery had to remain closed for more than half of 2020, which impeded the income they would usually have raised from their shop, cafe, venue hire and fundraising. To survive, the gallery received funding from local authorities and the arts council. Their parent company, Tyne & Wear Archives & Museums, launched an initiative to raise £220,000, to support their venues. In order to still reach consumers, the Laing produced a video of their ‘art deco by the sea’ exhibition, which was cut short by lockdown. As a small, authority funded gallery, they didn’t have the budget or technological capabilities to be able to create a virtual museum or extensive social media content, like many major galleries did worldwide.
19 Fig 10. ‘The Laing Gallery Instagram’, 2020
project proposal
the brand
the laing’s current consumer
THE LEISURELY CREATIVE the laing’s current consumer
36% male
GENDER
64% female
24% over 50
33% under 30
AGE
43% 30 - 50
WHO FOLLOWS THE LAING? Fig 11. ‘Laing Gallery Netography’, 2020 based on a random sample of 100 instagram followers of @laingartgallery
CONSUMER DEMOGRAPHICS GENERATION X generation MIDLIFE life Stage (Armstrong, 2007)
Fig 12. ‘The Laing Gallery Current Consumer’, 2020
THE CREATOR archetype (Jung, 1959) 20
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project proposal
the brand
the laing’s current consumer
THE LEISURELY CREATIVE the laing’s current consumer
36% male
GENDER
64% female
24% over 50
33% under 30
AGE
43% 30 - 50
WHO FOLLOWS THE LAING? Fig 11. ‘Laing Gallery Netography’, 2020 based on a random sample of 100 instagram followers of @laingartgallery
CONSUMER DEMOGRAPHICS GENERATION X generation MIDLIFE life Stage (Armstrong, 2007)
Fig 12. ‘The Laing Gallery Current Consumer’, 2020
THE CREATOR archetype (Jung, 1959) 20
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project proposal
EXPOSED: THE NAKED PORTRAIT (2018)
Figs 13-15. ‘The Laing Gallery Exposed’, 2018
The Laing possesses a visual identity that is highly malleable. Each new exhibition is presented with a completely new design recipe, inspired by the art it contains. The brand’s image is very much dictated by the artwork. While this shows their diversity, care and passion, it perhaps makes the gallery less iconic than competitors such as The Baltic, who curate and promote their exhibitions in a way that fits their own distinctive identity.
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the brand
ART DECO BY THE SEA (2020)
Fig 16-18. ‘The Laing Gallery Art Deco by the Sea’, 2020
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project proposal
EXPOSED: THE NAKED PORTRAIT (2018)
Figs 13-15. ‘The Laing Gallery Exposed’, 2018
The Laing possesses a visual identity that is highly malleable. Each new exhibition is presented with a completely new design recipe, inspired by the art it contains. The brand’s image is very much dictated by the artwork. While this shows their diversity, care and passion, it perhaps makes the gallery less iconic than competitors such as The Baltic, who curate and promote their exhibitions in a way that fits their own distinctive identity.
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the brand
ART DECO BY THE SEA (2020)
Fig 16-18. ‘The Laing Gallery Art Deco by the Sea’, 2020
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laing art gallery visual landscape
FOCUS ON BRITISH AND LOCAL ART
DEEP JEWEL TONES GALLERIES DISPLAYED IN CLUTTERED, CREATIVE ARRANGEMENTS BAROQUE STYLE GALLERY WITH ART NOUVEAU ELEMENTS
DESIGN RECIPE CHANGES WITH EACH NEW EXHIBITION
PLAYFUL USE OF COLOUR BEAUTIFUL, TACTILE PRINT PRODUCTS
Fig 19. ‘The Laing Gallery Visual Landscape’, 2020
CONTRASTS THE OFTEN DARKER ARTWORK
laing art gallery visual landscape
FOCUS ON BRITISH AND LOCAL ART
DEEP JEWEL TONES GALLERIES DISPLAYED IN CLUTTERED, CREATIVE ARRANGEMENTS BAROQUE STYLE GALLERY WITH ART NOUVEAU ELEMENTS
DESIGN RECIPE CHANGES WITH EACH NEW EXHIBITION
PLAYFUL USE OF COLOUR BEAUTIFUL, TACTILE PRINT PRODUCTS
Fig 19. ‘The Laing Gallery Visual Landscape’, 2020
CONTRASTS THE OFTEN DARKER ARTWORK
the big idea
the BIG IDEA “use museums as a base to inspire, motivate and educate consumers to make more considered choices about anxiety management”
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the big idea
the BIG IDEA “use museums as a base to inspire, motivate and educate consumers to make more considered choices about anxiety management”
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project proposal
the big idea
WHY THIS IDEA? I chose this idea because I think it could have a significant impact towards solving both of my key problems. Primary research from my context stage highlighted to me that consumers weren’t making informed choices about anxiety management, which was only worsening their mental health. This idea tackles the root of that problem by supporting consumers to change this behaviour. The knowledge of how museums can benefit them will act as the vital incentive that is needed to get them to visit, benefitting both the consumer and the struggling museum sector. The idea doesn’t hold museums as its central focus, which suits the highly individualistic nature of anxiety management. Instead, it prompts consumers to discover the mental health benefits of museums organically, not in a way that is forced. Personal preference is one of the key aspects of the Attention Restoration Theory (Kaplan, R. and Kaplan, S., 1995.), so it’s important that consumers feel motivated and inspired to visit museums of their own accord, not simply because they’ve been told to. Even if a consumer doesn’t find visiting museums useful for them, my idea may still open their mind to trying different strategies. In comparison to the other ideas I tested, this idea is a little broader. This means I have more scope to take risks and experiment with different outcomes as the project moves forward, hopefully leading to concepts which are distinctive and innovative.
Fig 20. ‘Ideas Collage’, 2020
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project proposal
the big idea
WHY THIS IDEA? I chose this idea because I think it could have a significant impact towards solving both of my key problems. Primary research from my context stage highlighted to me that consumers weren’t making informed choices about anxiety management, which was only worsening their mental health. This idea tackles the root of that problem by supporting consumers to change this behaviour. The knowledge of how museums can benefit them will act as the vital incentive that is needed to get them to visit, benefitting both the consumer and the struggling museum sector. The idea doesn’t hold museums as its central focus, which suits the highly individualistic nature of anxiety management. Instead, it prompts consumers to discover the mental health benefits of museums organically, not in a way that is forced. Personal preference is one of the key aspects of the Attention Restoration Theory (Kaplan, R. and Kaplan, S., 1995.), so it’s important that consumers feel motivated and inspired to visit museums of their own accord, not simply because they’ve been told to. Even if a consumer doesn’t find visiting museums useful for them, my idea may still open their mind to trying different strategies. In comparison to the other ideas I tested, this idea is a little broader. This means I have more scope to take risks and experiment with different outcomes as the project moves forward, hopefully leading to concepts which are distinctive and innovative.
Fig 20. ‘Ideas Collage’, 2020
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project proposal
the big idea
evaluation of timeliness is it rooted in contextual research? SPECIFIC my idea has a strong, clear aim that could be achieved through a variety of different outcomes
This idea is grounded in the insights i developed from my primary research into the anxiety management techniques used by my target consumer, as well as incorporating my research into the museum sector
is it new? TIMED i haven’t yet set any timing to my idea. setting timings for this idea will be difficult as the future is so unpredictable. as this idea is specific to the current situation, i would like it to be executed as soon as it is possible to do so.
SMART ANALYSIS
RELEVANT because of the current pandemic, levels of anxiety amongst young people have never been higher, yet its also never been more difficult to connect with other people or seek help. A new solution is needed.
MEASURABLE the impact of this idea on museums could be easily measured through increased visitor numbers of the target age category. quantifying improvement on mental health would be more difficult, as there are so many complex factors that affect it.
ACHIEVABLE i believe my idea is achievable as its grounded in the research i have done into the impact of museums on mental health. I know that my problem can be solved this way.
Whilst lots of research has been done into the mental health benefits of visiting museums, galleries haven’t yet taken this information and used it to their advantage
is it of the zeitgeist? the general mood of the nation, especially for my target consumer, is stressed and anxious. New solutions are desperately needed. Museums are also desperate for a boost following a tough year
is it advanced but achievable? I believe this idea is advanced, as it is pushing the consumer out of their comfort zone and encouraging them to try something new, however it is grounded in research so I know its achievable
is it future aware? As we move out of lockdown, museums are going to need an incentive to attract back visitors, despite the potential risks. This idea will give consumers a reason to visit, and therefore ensure the success of museums long-term Fig 21. ‘SMART Analysis’, 2020
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project proposal
the big idea
evaluation of timeliness is it rooted in contextual research? SPECIFIC my idea has a strong, clear aim that could be achieved through a variety of different outcomes
This idea is grounded in the insights i developed from my primary research into the anxiety management techniques used by my target consumer, as well as incorporating my research into the museum sector
is it new? TIMED i haven’t yet set any timing to my idea. setting timings for this idea will be difficult as the future is so unpredictable. as this idea is specific to the current situation, i would like it to be executed as soon as it is possible to do so.
SMART ANALYSIS
RELEVANT because of the current pandemic, levels of anxiety amongst young people have never been higher, yet its also never been more difficult to connect with other people or seek help. A new solution is needed.
MEASURABLE the impact of this idea on museums could be easily measured through increased visitor numbers of the target age category. quantifying improvement on mental health would be more difficult, as there are so many complex factors that affect it.
ACHIEVABLE i believe my idea is achievable as its grounded in the research i have done into the impact of museums on mental health. I know that my problem can be solved this way.
Whilst lots of research has been done into the mental health benefits of visiting museums, galleries haven’t yet taken this information and used it to their advantage
is it of the zeitgeist? the general mood of the nation, especially for my target consumer, is stressed and anxious. New solutions are desperately needed. Museums are also desperate for a boost following a tough year
is it advanced but achievable? I believe this idea is advanced, as it is pushing the consumer out of their comfort zone and encouraging them to try something new, however it is grounded in research so I know its achievable
is it future aware? As we move out of lockdown, museums are going to need an incentive to attract back visitors, despite the potential risks. This idea will give consumers a reason to visit, and therefore ensure the success of museums long-term Fig 21. ‘SMART Analysis’, 2020
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project proposal
POSITIVES
the big idea
SWOT ANALYSIS
INTERNAL FACTORS
STRENGTHS • This idea focuses on tackling the root of the problem (that young people aren’t making informed choices or using effective anxiety management strategies ), which will lead to a more long term solution • This idea is quite adaptable; it could be tailored to each individual’s needs
WEAKNESSES • Museums are not the central focus of the idea, so i will need to rely on my concepts and outcomes to ensure they are brought in • Consumer may need more motivation to take part, so the incentive must be made clear through my outcomes
• Strongly supported by my insights • Educating the consumer would naturally cause them to gravitate to museums and other venues or creative hobbies that will benefit their mental health • It is achievable from a practical perspective • Changing consumer behaviour will benefit museums long term, not just for a short period
OPPORTUNITIES
EXTERNAL FACTORS
NEGATIVES
• A wide range of outcome types could be used to execute this idea; print, digital, space, event, etc. • The museum could be used in a variety of different ways; as a venue, a collaboration, a campaign distributed by the museum • There’s room for collaboration between different galleries, or other types of venue that might benefit the consumer
THREATS • From my primary research , education proved to be the main cause of anxiety for the target consumer - i have to ensure this is done in a fun and engaging way • Covid and lockdown restrictions are a huge consideration - my idea may need to be adaptable to changing rules and regulations
• As many outcome types could be appropriate, this makes the idea adaptable to covid restrictions. For example, digital content could be used during lockdown, with an event planned for when lockdown eases
Fig 22. ‘SWOT Analysis’, 2020
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project proposal
POSITIVES
the big idea
SWOT ANALYSIS
INTERNAL FACTORS
STRENGTHS • This idea focuses on tackling the root of the problem (that young people aren’t making informed choices or using effective anxiety management strategies ), which will lead to a more long term solution • This idea is quite adaptable; it could be tailored to each individual’s needs
WEAKNESSES • Museums are not the central focus of the idea, so i will need to rely on my concepts and outcomes to ensure they are brought in • Consumer may need more motivation to take part, so the incentive must be made clear through my outcomes
• Strongly supported by my insights • Educating the consumer would naturally cause them to gravitate to museums and other venues or creative hobbies that will benefit their mental health • It is achievable from a practical perspective • Changing consumer behaviour will benefit museums long term, not just for a short period
OPPORTUNITIES
EXTERNAL FACTORS
NEGATIVES
• A wide range of outcome types could be used to execute this idea; print, digital, space, event, etc. • The museum could be used in a variety of different ways; as a venue, a collaboration, a campaign distributed by the museum • There’s room for collaboration between different galleries, or other types of venue that might benefit the consumer
THREATS • From my primary research , education proved to be the main cause of anxiety for the target consumer - i have to ensure this is done in a fun and engaging way • Covid and lockdown restrictions are a huge consideration - my idea may need to be adaptable to changing rules and regulations
• As many outcome types could be appropriate, this makes the idea adaptable to covid restrictions. For example, digital content could be used during lockdown, with an event planned for when lockdown eases
Fig 22. ‘SWOT Analysis’, 2020
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project proposal
the big idea
POLITICAL
TECHNOLOGICAL
the government has been heavily criticised over the last few months for consistently overlooking the arts and creative sectors, many of which have been heavily impacted by the lockdown. this idea may draw more attention to the museum and art gallery sector, and prove that the arts play a deeply important role in the mental health of the nation.
based on my research, everyday technology such as phones, streaming services and social media take up a huge proportion of young people’s time. In oder to provide a restorative break from that, I want to minimise the use of unnecessary technology, and only use it if it will enhance the consumers experience in a positive way
ECONOMIC
ENVIRONMENTAL
the coronavirus lockdown has had a huge financial impact on museums and art galleries, with some reporting losses of up to 75-80% during the first lockdown (Carlsson, R., 2020). this idea would boost museum visitorship, which will help them to recover as we move out of lockdown.
this idea isn’t focused on consumerism or selling goods, so the immediate environmental impact is very low. My idea doesn’t require any changed to be made to exisiting museums either. of course, the environmental impact of each of my outcomes will have to be considered and made as low as possible
PESTEL ANALYSIS
SOCIAL
LEGAL
the main aim of this idea is to have a positive impact upon the mental health of Gen Z adults, thus creating a happier society. Boosting the visitoriship and income of museums will allow them to spend more money on their community groups and projects, resulting in a greater impact.
currently, the biggest legal challenges for any company are working out how they can operate under lockdown restrictions. this will be a big consideration for my idea - will it be appropriate to encourage consumers to come back to museums before the pandemic is over? how can i design creative outcomes that work within the restrictions?
Fig 23. ‘PESTEL Analysis’, 2020
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project proposal
the big idea
POLITICAL
TECHNOLOGICAL
the government has been heavily criticised over the last few months for consistently overlooking the arts and creative sectors, many of which have been heavily impacted by the lockdown. this idea may draw more attention to the museum and art gallery sector, and prove that the arts play a deeply important role in the mental health of the nation.
based on my research, everyday technology such as phones, streaming services and social media take up a huge proportion of young people’s time. In oder to provide a restorative break from that, I want to minimise the use of unnecessary technology, and only use it if it will enhance the consumers experience in a positive way
ECONOMIC
ENVIRONMENTAL
the coronavirus lockdown has had a huge financial impact on museums and art galleries, with some reporting losses of up to 75-80% during the first lockdown (Carlsson, R., 2020). this idea would boost museum visitorship, which will help them to recover as we move out of lockdown.
this idea isn’t focused on consumerism or selling goods, so the immediate environmental impact is very low. My idea doesn’t require any changed to be made to exisiting museums either. of course, the environmental impact of each of my outcomes will have to be considered and made as low as possible
PESTEL ANALYSIS
SOCIAL
LEGAL
the main aim of this idea is to have a positive impact upon the mental health of Gen Z adults, thus creating a happier society. Boosting the visitoriship and income of museums will allow them to spend more money on their community groups and projects, resulting in a greater impact.
currently, the biggest legal challenges for any company are working out how they can operate under lockdown restrictions. this will be a big consideration for my idea - will it be appropriate to encourage consumers to come back to museums before the pandemic is over? how can i design creative outcomes that work within the restrictions?
Fig 23. ‘PESTEL Analysis’, 2020
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project proposal
the big idea
83% agree that this idea would be an effective way of encouraging consumers to visit museums to improve their mental health
consumer testing
Educate why and how it would help, and provide opportunity to experience it, if it helps then the idea will work. Otherwise, many people know these things or have heard somewhere, but never tried to use or does not know how to use it. So live experience would improve the outcomes
Yes, getting out of the house and having different experiences would help mental health Fig 25. ‘Consumer Graph’, 2021
Depends on person’s beliefs. If they perceive museums as helpful then yes
would need to let consumers know the environment they would be in eg. is there frequent places to take a break, coffee shops, is it crowded, when are quieter times, does it appeal to people that may not be familiar with artists
Fig 24. ‘Consumer Graphics’, 2021 data and quotes taken from interviews with members of my target consumer group
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project proposal
the big idea
83% agree that this idea would be an effective way of encouraging consumers to visit museums to improve their mental health
consumer testing
Educate why and how it would help, and provide opportunity to experience it, if it helps then the idea will work. Otherwise, many people know these things or have heard somewhere, but never tried to use or does not know how to use it. So live experience would improve the outcomes
Yes, getting out of the house and having different experiences would help mental health Fig 25. ‘Consumer Graph’, 2021
Depends on person’s beliefs. If they perceive museums as helpful then yes
would need to let consumers know the environment they would be in eg. is there frequent places to take a break, coffee shops, is it crowded, when are quieter times, does it appeal to people that may not be familiar with artists
Fig 24. ‘Consumer Graphics’, 2021 data and quotes taken from interviews with members of my target consumer group
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project proposal
the big idea
review of testing Based on the SWOT, PESTEL and SMART analysis’, I believe that practically, my idea is achievable. Additionally, It has the capabilities to impact emotionally, financially and even politically. Measuring the impact of my idea on consumers may be difficult, as emotional impact is virtually impossible to quantify, although the benefits for museums should be apparent through increased visitor numbers, especially of young people, and high engagement with the outcomes I produce. From a theoretical perspective, my idea is supported by the Attention Restoration theory (Kaplan, R. and Kaplan, S., 1995.), which is a key piece of research into the restorative power of spaces. My consumer testing highlighted to me that this idea feels like a natural progression for the consumer. They are unlikely to want to drastically change their lifestyles; this idea provides the necessary strong incentive by teaching them the benefits of museums, then allowing them to discover them at their own pace. Some concerns were raised that the idea could be boring, or that consumers might not be motivated to take part, so I will need to ensure my concepts and outcomes put the focus on fun and engagament.
considerations moving forward... • Ensure that educating the consumer is done in an engaging way • Consider outcomes that are adaptable to COVID restrictions • Think about when the route to consumer will take place - the time frame needs to be beneficial, but also practical • How can innovative technology be used to bring this idea into reality? • What would the environmental impact of my outcomes be, and what can I do to minimise it? • Ensure that concepts and outcomes are supported by key theories such as Attention Restoration Theory (Kaplan, R. and Kaplan, S., 1995.) and The Four Realms of an Experience (Pine, B. and Gilmore, J., 1998) • Refer back to my insights on trends and visual culture to inform my concepts
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39
project proposal
the big idea
review of testing Based on the SWOT, PESTEL and SMART analysis’, I believe that practically, my idea is achievable. Additionally, It has the capabilities to impact emotionally, financially and even politically. Measuring the impact of my idea on consumers may be difficult, as emotional impact is virtually impossible to quantify, although the benefits for museums should be apparent through increased visitor numbers, especially of young people, and high engagement with the outcomes I produce. From a theoretical perspective, my idea is supported by the Attention Restoration theory (Kaplan, R. and Kaplan, S., 1995.), which is a key piece of research into the restorative power of spaces. My consumer testing highlighted to me that this idea feels like a natural progression for the consumer. They are unlikely to want to drastically change their lifestyles; this idea provides the necessary strong incentive by teaching them the benefits of museums, then allowing them to discover them at their own pace. Some concerns were raised that the idea could be boring, or that consumers might not be motivated to take part, so I will need to ensure my concepts and outcomes put the focus on fun and engagament.
considerations moving forward... • Ensure that educating the consumer is done in an engaging way • Consider outcomes that are adaptable to COVID restrictions • Think about when the route to consumer will take place - the time frame needs to be beneficial, but also practical • How can innovative technology be used to bring this idea into reality? • What would the environmental impact of my outcomes be, and what can I do to minimise it? • Ensure that concepts and outcomes are supported by key theories such as Attention Restoration Theory (Kaplan, R. and Kaplan, S., 1995.) and The Four Realms of an Experience (Pine, B. and Gilmore, J., 1998) • Refer back to my insights on trends and visual culture to inform my concepts
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project proposal
the big idea
where could this idea go...
Figs 26-35. ‘Outcomes’, 2021
EXHIBITION a conceptual exhibition designed to be calming and restorative for the consumer
EVENT a mental health boosting event held in an art gallery or museum
SOCIAL MEDIA a social media campaign showcasing different ways that people manage anxiety
POP-UP a pop-up art gallery that will expose new audiences to the benefits of visiting
PRINT CAMPAIGN a campaign of posters and billlboards presenting museums as a sanctuary for mental health
SHORT FILM a conceptual film presenting museums as sanctuaries for mental health
EXPERIENCE a memorable museum exoerience that will draw in consumers and create a memorable connection
WEBSITE a community blog full of people sharing their anxiety management advice
PHYSICAL SPACE an adapted museum designed around restoring mental health
ZINE a zine of step by step guides to different anxiety management strategies
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project proposal
the big idea
where could this idea go...
Figs 26-35. ‘Outcomes’, 2021
EXHIBITION a conceptual exhibition designed to be calming and restorative for the consumer
EVENT a mental health boosting event held in an art gallery or museum
SOCIAL MEDIA a social media campaign showcasing different ways that people manage anxiety
POP-UP a pop-up art gallery that will expose new audiences to the benefits of visiting
PRINT CAMPAIGN a campaign of posters and billlboards presenting museums as a sanctuary for mental health
SHORT FILM a conceptual film presenting museums as sanctuaries for mental health
EXPERIENCE a memorable museum exoerience that will draw in consumers and create a memorable connection
WEBSITE a community blog full of people sharing their anxiety management advice
PHYSICAL SPACE an adapted museum designed around restoring mental health
ZINE a zine of step by step guides to different anxiety management strategies
40
41
bibliography and references
bibliography & REFERENCES
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bibliography and references
bibliography & REFERENCES
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project proposal
bibliography and references
list of references
list of illustrations
Armstrong, T., 2017. The Human Odyssey: Navigating The Twelve Stages Of Life. Ixia Press.
Fig 1. Own image, 2019
Jung, C., 1959. The Archetypes And The Collective Unconscious. London: Routledge.
Fig 2. Ling, Z., 2020. How Can Museums Be Used As A Resource For Wellbeing And Reducing Anxiety?.
Kaplan, R. and Kaplan, S., 1995. The Experience Of Nature. Michigan: Ulrich’s Bookstore.
Fig 3. Own collage, 2020
Laing Art Gallery. 2020. About The Laing. [online] Available at: <https://laingartgallery.org.uk/about-us/ about-the-laing-art-gallery> [Accessed 11 January 2021].
Fig 4. Own collage, 2020
Pine, B. and Gilmore, J., 1998. Welcome To The Experience Economy. [online] Harvard Business Review. Available at: <https://hbr.org/1998/07/welcome-to-the-experience-economy> [Accessed 29 Dec 2020]. Rogers., E., 2003. Diffusion Of Innovation. 5th ed. New York: The Free Press.
Fig 5. Own collage, 2020 Fig 6. Own collage, 2020 Fig 7. Own collage, 2020 Fig 8. Own graphic, 2020 Fig 9. Own Collage, 2020 Fig 10. Own graphic, 2020 using images from https://www.instagram.com/laingartgallery/ Fig 11. Own graphic, 2020 Fig 12. Own collage, 2020 Figs 13-18. Instagram. 2021. [online] Available at: <https://www.instagram.com/laingartgallery/> [Accessed 11 January 2021]. Fig 19. Own visual landscape, 2020 Fig 20. Own collage, 2020 Fig 21. Own graphic, 2020 Fig 22. Own graphic, 2020 Fig 23. Own graphic, 2020 Fig 24. Own graphic, 2021 Fig 25. Own graphic, 2021 Figs 26-35. Own graphics, 2021
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project proposal
bibliography and references
list of references
list of illustrations
Armstrong, T., 2017. The Human Odyssey: Navigating The Twelve Stages Of Life. Ixia Press.
Fig 1. Own image, 2019
Jung, C., 1959. The Archetypes And The Collective Unconscious. London: Routledge.
Fig 2. Ling, Z., 2020. How Can Museums Be Used As A Resource For Wellbeing And Reducing Anxiety?.
Kaplan, R. and Kaplan, S., 1995. The Experience Of Nature. Michigan: Ulrich’s Bookstore.
Fig 3. Own collage, 2020
Laing Art Gallery. 2020. About The Laing. [online] Available at: <https://laingartgallery.org.uk/about-us/ about-the-laing-art-gallery> [Accessed 11 January 2021].
Fig 4. Own collage, 2020
Pine, B. and Gilmore, J., 1998. Welcome To The Experience Economy. [online] Harvard Business Review. Available at: <https://hbr.org/1998/07/welcome-to-the-experience-economy> [Accessed 29 Dec 2020]. Rogers., E., 2003. Diffusion Of Innovation. 5th ed. New York: The Free Press.
Fig 5. Own collage, 2020 Fig 6. Own collage, 2020 Fig 7. Own collage, 2020 Fig 8. Own graphic, 2020 Fig 9. Own Collage, 2020 Fig 10. Own graphic, 2020 using images from https://www.instagram.com/laingartgallery/ Fig 11. Own graphic, 2020 Fig 12. Own collage, 2020 Figs 13-18. Instagram. 2021. [online] Available at: <https://www.instagram.com/laingartgallery/> [Accessed 11 January 2021]. Fig 19. Own visual landscape, 2020 Fig 20. Own collage, 2020 Fig 21. Own graphic, 2020 Fig 22. Own graphic, 2020 Fig 23. Own graphic, 2020 Fig 24. Own graphic, 2021 Fig 25. Own graphic, 2021 Figs 26-35. Own graphics, 2021
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project proposal
bibliography and references
bibliography Ackerman, C., 2020. What Is Kaplan’s Attention Restoration Theory (ART)?. [online] PositivePsychology.com. Available at: <https://positivepsychology.com/attention-restoration-theory/> [Accessed 1 November 2020].
Beyonce, 2020. APES**T - THE CARTERS. [video] Available at: <https://www.youtube.com/watch?v=kbMqWXnpXcA> [Accessed 1 November 2020].
Agarwal, P., 2018. How Do We Design Workplaces That Support Mental Health And Well-Being. [online] Forbes. Available at: <https://www.forbes.com/sites/pragyaagarwaleurope/2018/06/24/how-can-workplace-design-help-mental-health/?sh=1d9080524dc1> [Accessed 31 October 2020].
Binnie, J., 2010. Does Viewing Art in the Museum Reduce Anxiety and Improve Wellbeing?. Museums & Social Issues, 5(2), pp.191-201.
Ambardekar, N., 2019. How Clutter Can Affect Your Health. [online] WebMD. Available at: <https://www. webmd.com/balance/ss/slideshow-clutter-affects-health> [Accessed 31 October 2020]. American Psychological Association, 2020. Stress In America 2020. [online] Available at: <https://www.apa. org/news/press/releases/stress/2020/report-october> [Accessed 1 November 2020]. Artfund, 2018. Calm And Collected: Museums And Galleries: The UK’S Untapped Wellbeing Resource?. [online] Available at: <https://www.artfund.org/assets/national-art-pass/artfund_calm-and-collected-wellbeing-report.pdf> [Accessed 29 May 2020]. ArtFund, 2019. Under-30S Visit Museums And Galleries To ‘De-Stress’, Art Fund Research Shows. [online] Available at: <https://www.artfund.org/assets/about-us/press-releases/2019/under-30s-visit-museums-andgalleries-to-de-stress-art-fund-research-shows.pdf> [Accessed 1 November 2020]. ArtFund, 2020. Join Together For Museums. [video] Available at: <https://www.artfund.org/get-involved/ art-happens/join-together-for-museums> [Accessed 11 January 2021]. Artuk.org. n.d. Laing Art Gallery. [online] Available at: <https://artuk.org/visit/venues/laing-art-gallery-3691#> [Accessed 11 January 2021]. Austen, J., 1815. Emma. London: John Murray.
Blast Theory. 2017. Gift. [online] Available at: <https://www.blasttheory.co.uk/projects/gift/> [Accessed 11 January 2021]. Bodnár, D., 2019. Escapism or active involvement? A dimension of museum visitor experience. Corvinus Research, 50(11), pp.18-36. Brech, A., 2020. Why Lockdown Has Given Introverts The Permission They Need To Break Free And Thrive. [online] Stylist. Available at: <https://www.stylist.co.uk/life/introverts-solitude-quiet-lockdown-coronavirus-creativity/427853> [Accessed 11 January 2021]. Buller, A., 2020. VIRTUAL SANCTUARIES. [online] LS:N Global. Available at: <https://www-lsnglobal-com/ big-ideas/article/25502/virtual-sanctuaries-1> [Accessed 1 November 2020]. Cardi B, 2020. Cardi B - WAP Feat. Megan Thee Stallion. [video] Available at: <https://www.youtube.com/ watch?v=hsm4poTWjMs> [Accessed 1 November 2020]. Cardsforhumanity.idean.com. 2021. Cards For Humanity. [online] Available at: <https://cardsforhumanity. idean.com/> [Accessed 11 January 2021]. Carlsson, R., 2020. Are Museums Good For Your Mental Health?. [online] MuseumNext. Available at: <https:// www.museumnext.com/article/are-museums-good-for-your-mental-health/> [Accessed 1 November 2020].
Awards.museumsandheritage.com. 2020. Museums + Heritage Awards 2020 Winners. [online] Available at: <https://awards.museumsandheritage.com/award-winners-2020/> [Accessed 11 January 2021].
Cascone, S., 2016. Museum Finds Looking At Art Helps Dementia Patients. [online] Artnet News. Available at: <https://news.artnet.com/art-world/museum-shows-art-helps-dementia-646547> [Accessed 1 November 2020].
Ayar, S., n.d. 10 Innovative Museums Around The World. [online] Rethinking The Future. Available at: <https:// www.re-thinkingthefuture.com/fresh-perspectives/a1372-10-innovative-museums-around-the-world/> [Accessed 11 January 2021].
Charr, M., 2020. 6 Of The Weirdest (And Most Wonderful) Museum Marketing Campaigns You’Ll Ever See. [online] MuseumNext. Available at: <https://www.museumnext.com/article/6-of-the-weirdest-and-mostwonderful-museum-marketing-campaigns-youll-ever-see/> [Accessed 11 January 2021].
Barratt, S., 2021. Lockdown Turned Me Into An Introvert And I’M Never Going Back. [online] Country Living. Available at: <https://www.countryliving.com/uk/wellbeing/a32852776/introvert-lockdown-loneliness/> [Accessed 11 January 2021].
Charr, M., 2020. The Best Free Virtual Tours Of Museums In The World. [online] MuseumNext. Available at: <https://www.museumnext.com/article/the-best-free-virtual-tours-of-museums-in-the-world/> [Accessed 1 November 2020].
Bartolacci, J., 2020. Rewind: Modernist Dreams Of Utopian Architecture. [online] Architizer. Available at: <https://architizer.com/blog/practice/details/modernist-utopian-architecture/#:~:text=While%20each%20 architect’s%20ideals%20varied,help%20reach%20a%20larger%20goal> [Accessed 1 November 2020].
Chatterjee, H. and Camic, P., 2015. The health and well-being potential of museums and art galleries. Arts & Health, [online] 7(3), pp.183-186. Available at: <https://www.tandfonline.com/doi/ref/10.1080/17533015. 2015.1065594?scroll=top> [Accessed 11 January 2021].
Barton, J. and Rogerson, M., 2017. The importance of greenspace for mental health. BJPsych. International, 14(4), pp.79-81.
Christies. 2018. 5 Minutes With... Marcel Duchamp’S Boîte-En-Valise | Christie’s. [online] Available at: <https://www.christies.com/features/5-Minutes-with-Marcel-Duchamps-La-Boite-en-Valise-9416-3.aspx> [Accessed 11 January 2021].
Bedford, L., 2014. The Art Of Museum Exhibitions : How Story And Imagination Create Aesthetic Experiences. London: Routledge - Taylor & Francis Group.
46
Clancy, C., 2020. Mindspace: The Importance Of Physical Space With Mental Health. [online] A Lust For Life. Available at: <https://www.alustforlife.com/tools/mental-health/mindspace-the-importance-of-physicalspace-with-mental-health> [Accessed 31 October 2020].
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project proposal
bibliography and references
bibliography Ackerman, C., 2020. What Is Kaplan’s Attention Restoration Theory (ART)?. [online] PositivePsychology.com. Available at: <https://positivepsychology.com/attention-restoration-theory/> [Accessed 1 November 2020].
Beyonce, 2020. APES**T - THE CARTERS. [video] Available at: <https://www.youtube.com/watch?v=kbMqWXnpXcA> [Accessed 1 November 2020].
Agarwal, P., 2018. How Do We Design Workplaces That Support Mental Health And Well-Being. [online] Forbes. Available at: <https://www.forbes.com/sites/pragyaagarwaleurope/2018/06/24/how-can-workplace-design-help-mental-health/?sh=1d9080524dc1> [Accessed 31 October 2020].
Binnie, J., 2010. Does Viewing Art in the Museum Reduce Anxiety and Improve Wellbeing?. Museums & Social Issues, 5(2), pp.191-201.
Ambardekar, N., 2019. How Clutter Can Affect Your Health. [online] WebMD. Available at: <https://www. webmd.com/balance/ss/slideshow-clutter-affects-health> [Accessed 31 October 2020]. American Psychological Association, 2020. Stress In America 2020. [online] Available at: <https://www.apa. org/news/press/releases/stress/2020/report-october> [Accessed 1 November 2020]. Artfund, 2018. Calm And Collected: Museums And Galleries: The UK’S Untapped Wellbeing Resource?. [online] Available at: <https://www.artfund.org/assets/national-art-pass/artfund_calm-and-collected-wellbeing-report.pdf> [Accessed 29 May 2020]. ArtFund, 2019. Under-30S Visit Museums And Galleries To ‘De-Stress’, Art Fund Research Shows. [online] Available at: <https://www.artfund.org/assets/about-us/press-releases/2019/under-30s-visit-museums-andgalleries-to-de-stress-art-fund-research-shows.pdf> [Accessed 1 November 2020]. ArtFund, 2020. Join Together For Museums. [video] Available at: <https://www.artfund.org/get-involved/ art-happens/join-together-for-museums> [Accessed 11 January 2021]. Artuk.org. n.d. Laing Art Gallery. [online] Available at: <https://artuk.org/visit/venues/laing-art-gallery-3691#> [Accessed 11 January 2021]. Austen, J., 1815. Emma. London: John Murray.
Blast Theory. 2017. Gift. [online] Available at: <https://www.blasttheory.co.uk/projects/gift/> [Accessed 11 January 2021]. Bodnár, D., 2019. Escapism or active involvement? A dimension of museum visitor experience. Corvinus Research, 50(11), pp.18-36. Brech, A., 2020. Why Lockdown Has Given Introverts The Permission They Need To Break Free And Thrive. [online] Stylist. Available at: <https://www.stylist.co.uk/life/introverts-solitude-quiet-lockdown-coronavirus-creativity/427853> [Accessed 11 January 2021]. Buller, A., 2020. VIRTUAL SANCTUARIES. [online] LS:N Global. Available at: <https://www-lsnglobal-com/ big-ideas/article/25502/virtual-sanctuaries-1> [Accessed 1 November 2020]. Cardi B, 2020. Cardi B - WAP Feat. Megan Thee Stallion. [video] Available at: <https://www.youtube.com/ watch?v=hsm4poTWjMs> [Accessed 1 November 2020]. Cardsforhumanity.idean.com. 2021. Cards For Humanity. [online] Available at: <https://cardsforhumanity. idean.com/> [Accessed 11 January 2021]. Carlsson, R., 2020. Are Museums Good For Your Mental Health?. [online] MuseumNext. Available at: <https:// www.museumnext.com/article/are-museums-good-for-your-mental-health/> [Accessed 1 November 2020].
Awards.museumsandheritage.com. 2020. Museums + Heritage Awards 2020 Winners. [online] Available at: <https://awards.museumsandheritage.com/award-winners-2020/> [Accessed 11 January 2021].
Cascone, S., 2016. Museum Finds Looking At Art Helps Dementia Patients. [online] Artnet News. Available at: <https://news.artnet.com/art-world/museum-shows-art-helps-dementia-646547> [Accessed 1 November 2020].
Ayar, S., n.d. 10 Innovative Museums Around The World. [online] Rethinking The Future. Available at: <https:// www.re-thinkingthefuture.com/fresh-perspectives/a1372-10-innovative-museums-around-the-world/> [Accessed 11 January 2021].
Charr, M., 2020. 6 Of The Weirdest (And Most Wonderful) Museum Marketing Campaigns You’Ll Ever See. [online] MuseumNext. Available at: <https://www.museumnext.com/article/6-of-the-weirdest-and-mostwonderful-museum-marketing-campaigns-youll-ever-see/> [Accessed 11 January 2021].
Barratt, S., 2021. Lockdown Turned Me Into An Introvert And I’M Never Going Back. [online] Country Living. Available at: <https://www.countryliving.com/uk/wellbeing/a32852776/introvert-lockdown-loneliness/> [Accessed 11 January 2021].
Charr, M., 2020. The Best Free Virtual Tours Of Museums In The World. [online] MuseumNext. Available at: <https://www.museumnext.com/article/the-best-free-virtual-tours-of-museums-in-the-world/> [Accessed 1 November 2020].
Bartolacci, J., 2020. Rewind: Modernist Dreams Of Utopian Architecture. [online] Architizer. Available at: <https://architizer.com/blog/practice/details/modernist-utopian-architecture/#:~:text=While%20each%20 architect’s%20ideals%20varied,help%20reach%20a%20larger%20goal> [Accessed 1 November 2020].
Chatterjee, H. and Camic, P., 2015. The health and well-being potential of museums and art galleries. Arts & Health, [online] 7(3), pp.183-186. Available at: <https://www.tandfonline.com/doi/ref/10.1080/17533015. 2015.1065594?scroll=top> [Accessed 11 January 2021].
Barton, J. and Rogerson, M., 2017. The importance of greenspace for mental health. BJPsych. International, 14(4), pp.79-81.
Christies. 2018. 5 Minutes With... Marcel Duchamp’S Boîte-En-Valise | Christie’s. [online] Available at: <https://www.christies.com/features/5-Minutes-with-Marcel-Duchamps-La-Boite-en-Valise-9416-3.aspx> [Accessed 11 January 2021].
Bedford, L., 2014. The Art Of Museum Exhibitions : How Story And Imagination Create Aesthetic Experiences. London: Routledge - Taylor & Francis Group.
46
Clancy, C., 2020. Mindspace: The Importance Of Physical Space With Mental Health. [online] A Lust For Life. Available at: <https://www.alustforlife.com/tools/mental-health/mindspace-the-importance-of-physicalspace-with-mental-health> [Accessed 31 October 2020].
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bibliography and references
Clark, J., 2020. The Emotional Power Of Colour. [online] WGSN. Available at: <https://www-wgsn-com/fashion/article/87643> [Accessed 31 October 2020].
FREE THE MUSEUM. 2020. Free The Museum. [online] Available at: <https://www.freethemuseum.org/> [Accessed 11 January 2021].
Cohen, S., 2010. Searching For Escape, Authenticity And Identity: Experiences Of ‘Lifestyle Travellers’. [online] Bristol: Channel View Publications, pp.27-42. Available at: <https://core.ac.uk/download/pdf/4898959. pdf> [Accessed 1 November 2020].
Friend, H., 2020. Gen Z Perspectives: US. [online] LS:N Global. Available at: <https://www-lsnglobal-com.ntu. idm.oclc.org/big-ideas/article/24805/generation-z-are-driving-an-arts-revolution> [Accessed 31 October 2020].
Conde Nast. 2019. Vogue Greece Debuts As A Multimedia Brand. [online] Available at: <https://www.condenast.com/news/vogue-greece-launch> [Accessed 1 November 2020].
Friend, H., 2020. Urban Wellness Market. [online] L:SN Global. Available at: <https://www-lsnglobal-com/ markets/article/25291/generation-homebody> [Accessed 31 October 2020].
Cook, S., 2020. How Lockdown Brought Out The Introverts In Us. [online] DMU. Available at: <https://www. dmu.ac.uk/about-dmu/news/2020/august/opinion-how-lockdown-brought-out-the-introverts-in-us.aspx> [Accessed 11 January 2021].
Gallegos, I., 2019. UNDER PRESSURE: CONFRONTING THE EPIDEMIC OF STRESS AND ANXIETY IN GIRLS. Harvard Educational Review, 89(3), pp.502-504.
Davies, I., 2020. Student Mental Health Is Deteriorating At An Alarming Rate, So How Can We Improve It?. [online] Itsnicethat. Available at: <https://www.itsnicethat.com/news/lecture-in-progress-mental-health-in-creative-higher-education-report-creative-industry-200520> [Accessed 11 January 2021]. Deczynski, R., 2020. Cottagecore Is The Soothing Design Style You Need Right Now. [online] domino. Available at: <https://www.domino.com/content/cottagecore-design/> [Accessed 31 October 2020]. Design Army, 2019. Hong Kong Ballet 40Th Anniversary Season Brand Video. [video] Available at: <https:// vimeo.com/335984530> [Accessed 1 November 2020]. Dickinson, C., 2019. Comforting Design: Retail Spaces Trend. [online] WGSN. Available at: <https://wwwwgsn-com/fashion/article/85174> [Accessed 31 October 2020]. Dickinson, C., 2020. The Age Of Anxiety - VM & Store Design Inspiration. [online] WGSN. Available at: <https://www-wgsn-com/fashion/article/77061> [Accessed 31 October 2020]. Dodd, J. and Jones, C., 2014. Mind, Body, Spirit: How Museums Impact Health And Wellbeing. [online] Leicester: University of Leicester. Available at: <http://www.atmag.org/wp-content/uploads/2018/05/mindbody-spirit-how-museums-impact-health-and-wellbeing.pdf> [Accessed 11 January 2021]. Elliot, A. and Maier, M., 2012. Color-in-Context Theory. Advances in Experimental Social Psychology, [online] 45, pp.61-125. Available at: <https://www.sciencedirect.com/science/article/pii/ B9780123942869000020#:~:text=Central%20to%20color%2Din%2Dcontext,and%20actions%20in%20different%20contexts> [Accessed 1 November 2020]. Emma. 2020. [film] Directed by A. De Wilde. United Kingdom: Focus Features. Encyclopedia Britannica. 2020. Baroque Art And Architecture. [online] Available at: <https://www.britannica. com/art/Baroque-art-and-architecture> [Accessed 1 November 2020]. Farnam Street. 2020. The Psychology Of Risk And Reward. [online] Available at: <https://fs.blog/2015/10/ the-psychology-of-risk-and-reward/> [Accessed 4 November 2020]. Fielding, S., 2020. What America Can Learn From The Mental Health Care Systems Of Other Countries. [online] Talkspace. Available at: <https://www.talkspace.com/blog/america-mental-health-care-systems/> [Accessed 11 January 2021]. Focus Features. 2020. In Living Color: EMMA.’S Elegant Décor. [online] Available at: <https://www.focusfeatures.com/article/interview_kave-quinn_production-designer> [Accessed 1 November 2020].
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Geismar, H., 2018. Museum Object Lessons In The Digital Age. London: UCL Press. Generaal, E., Timmermans, E., Dekkers, J., Smit, J. and Penninx, B., 2018. Not urbanization level but socioeconomic, physical and social neighbourhood characteristics are associated with presence and severity of depressive and anxiety disorders. Psychological Medicine, 49(1), pp.149-161. Gerken, T., 2019. Elon Musk Swaps Shots With Museum Of English Rural Life. [online] BBC News. Available at: <https://www.bbc.co.uk/news/blogs-trending-47975564> [Accessed 11 January 2021]. Granlund, C., 2020. NXT MUSEUM A Place That Will Redefine How We Experience Art. [online] TRENDLAND. Available at: <https://trendland.com/nxt-museum-a-place-that-will-redefine-how-we-experience-art/> [Accessed 1 November 2020]. Hahn, J., 2020. Ten Opinions On How The Pandemic Will Change The World. [online] Dezeen. Available at: <https://www.dezeen.com/2020/12/07/pandemic-coronavirus-opinions-review-2020/> [Accessed 11 January 2021]. Harwood, E., 2020. Rihanna’s New Savage X Fenty Campaign Is Marie Antoinette-Inspired. [online] Nylon. Available at: <https://www.nylon.com/savage-fenty-march-2020-campaign> [Accessed 1 November 2020]. Hodgson, B., 2020. North East Galleries And Museums Launch Campaign To Raise £220,000. [online] ChronicleLive. Available at: <https://www.chroniclelive.co.uk/whats-on/whats-on-news/newcastle-galleries-museums-coronavirus-pandemic-19150734> [Accessed 11 January 2021]. Hoffman, J., 2020. Young Adults Report Rising Levels Of Anxiety And Depression In Pandemic. [online] The New York Times. Available at: <https://www.nytimes.com/2020/08/13/health/Covid-mental-health-anxiety. html> [Accessed 31 October 2020]. Hogshead, S., 2010. Fascinate: Your 7 Triggers To Persuasion And Captivation. New York: HarperBusiness. Hopkins, O., 2020. “Rather Than Attempt To Reconcile Museums’ Contradictions, We Should Start Again”. [online] Dezeen. Available at: <https://www.dezeen.com/2020/05/13/museums-rethink-coronavirus-opinion/> [Accessed 11 January 2021]. Ingledew, J., 2016. How To Have Great Ideas. Laurence King Publishing. Isbrucker, A., 2017. Past Futures: Nostalgia In The Age Of Escapism. [video] Available at: <https://www.youtube.com/watch?v=cUz1BFVRExs&feature=emb_logo> [Accessed 1 November 2020]. Johnston, S., 2017. What Can The UK Learn From Finland’s Approach To Mental Health?. [online] The Guardian. Available at: <https://www.theguardian.com/healthcare-network/2017/apr/05/what-uk-learn-finland-approach-mental-health-nhs> [Accessed 11 January 2021].
49
project proposal
bibliography and references
Clark, J., 2020. The Emotional Power Of Colour. [online] WGSN. Available at: <https://www-wgsn-com/fashion/article/87643> [Accessed 31 October 2020].
FREE THE MUSEUM. 2020. Free The Museum. [online] Available at: <https://www.freethemuseum.org/> [Accessed 11 January 2021].
Cohen, S., 2010. Searching For Escape, Authenticity And Identity: Experiences Of ‘Lifestyle Travellers’. [online] Bristol: Channel View Publications, pp.27-42. Available at: <https://core.ac.uk/download/pdf/4898959. pdf> [Accessed 1 November 2020].
Friend, H., 2020. Gen Z Perspectives: US. [online] LS:N Global. Available at: <https://www-lsnglobal-com.ntu. idm.oclc.org/big-ideas/article/24805/generation-z-are-driving-an-arts-revolution> [Accessed 31 October 2020].
Conde Nast. 2019. Vogue Greece Debuts As A Multimedia Brand. [online] Available at: <https://www.condenast.com/news/vogue-greece-launch> [Accessed 1 November 2020].
Friend, H., 2020. Urban Wellness Market. [online] L:SN Global. Available at: <https://www-lsnglobal-com/ markets/article/25291/generation-homebody> [Accessed 31 October 2020].
Cook, S., 2020. How Lockdown Brought Out The Introverts In Us. [online] DMU. Available at: <https://www. dmu.ac.uk/about-dmu/news/2020/august/opinion-how-lockdown-brought-out-the-introverts-in-us.aspx> [Accessed 11 January 2021].
Gallegos, I., 2019. UNDER PRESSURE: CONFRONTING THE EPIDEMIC OF STRESS AND ANXIETY IN GIRLS. Harvard Educational Review, 89(3), pp.502-504.
Davies, I., 2020. Student Mental Health Is Deteriorating At An Alarming Rate, So How Can We Improve It?. [online] Itsnicethat. Available at: <https://www.itsnicethat.com/news/lecture-in-progress-mental-health-in-creative-higher-education-report-creative-industry-200520> [Accessed 11 January 2021]. Deczynski, R., 2020. Cottagecore Is The Soothing Design Style You Need Right Now. [online] domino. Available at: <https://www.domino.com/content/cottagecore-design/> [Accessed 31 October 2020]. Design Army, 2019. Hong Kong Ballet 40Th Anniversary Season Brand Video. [video] Available at: <https:// vimeo.com/335984530> [Accessed 1 November 2020]. Dickinson, C., 2019. Comforting Design: Retail Spaces Trend. [online] WGSN. Available at: <https://wwwwgsn-com/fashion/article/85174> [Accessed 31 October 2020]. Dickinson, C., 2020. The Age Of Anxiety - VM & Store Design Inspiration. [online] WGSN. Available at: <https://www-wgsn-com/fashion/article/77061> [Accessed 31 October 2020]. Dodd, J. and Jones, C., 2014. Mind, Body, Spirit: How Museums Impact Health And Wellbeing. [online] Leicester: University of Leicester. Available at: <http://www.atmag.org/wp-content/uploads/2018/05/mindbody-spirit-how-museums-impact-health-and-wellbeing.pdf> [Accessed 11 January 2021]. Elliot, A. and Maier, M., 2012. Color-in-Context Theory. Advances in Experimental Social Psychology, [online] 45, pp.61-125. Available at: <https://www.sciencedirect.com/science/article/pii/ B9780123942869000020#:~:text=Central%20to%20color%2Din%2Dcontext,and%20actions%20in%20different%20contexts> [Accessed 1 November 2020]. Emma. 2020. [film] Directed by A. De Wilde. United Kingdom: Focus Features. Encyclopedia Britannica. 2020. Baroque Art And Architecture. [online] Available at: <https://www.britannica. com/art/Baroque-art-and-architecture> [Accessed 1 November 2020]. Farnam Street. 2020. The Psychology Of Risk And Reward. [online] Available at: <https://fs.blog/2015/10/ the-psychology-of-risk-and-reward/> [Accessed 4 November 2020]. Fielding, S., 2020. What America Can Learn From The Mental Health Care Systems Of Other Countries. [online] Talkspace. Available at: <https://www.talkspace.com/blog/america-mental-health-care-systems/> [Accessed 11 January 2021]. Focus Features. 2020. In Living Color: EMMA.’S Elegant Décor. [online] Available at: <https://www.focusfeatures.com/article/interview_kave-quinn_production-designer> [Accessed 1 November 2020].
48
Geismar, H., 2018. Museum Object Lessons In The Digital Age. London: UCL Press. Generaal, E., Timmermans, E., Dekkers, J., Smit, J. and Penninx, B., 2018. Not urbanization level but socioeconomic, physical and social neighbourhood characteristics are associated with presence and severity of depressive and anxiety disorders. Psychological Medicine, 49(1), pp.149-161. Gerken, T., 2019. Elon Musk Swaps Shots With Museum Of English Rural Life. [online] BBC News. Available at: <https://www.bbc.co.uk/news/blogs-trending-47975564> [Accessed 11 January 2021]. Granlund, C., 2020. NXT MUSEUM A Place That Will Redefine How We Experience Art. [online] TRENDLAND. Available at: <https://trendland.com/nxt-museum-a-place-that-will-redefine-how-we-experience-art/> [Accessed 1 November 2020]. Hahn, J., 2020. Ten Opinions On How The Pandemic Will Change The World. [online] Dezeen. Available at: <https://www.dezeen.com/2020/12/07/pandemic-coronavirus-opinions-review-2020/> [Accessed 11 January 2021]. Harwood, E., 2020. Rihanna’s New Savage X Fenty Campaign Is Marie Antoinette-Inspired. [online] Nylon. Available at: <https://www.nylon.com/savage-fenty-march-2020-campaign> [Accessed 1 November 2020]. Hodgson, B., 2020. North East Galleries And Museums Launch Campaign To Raise £220,000. [online] ChronicleLive. Available at: <https://www.chroniclelive.co.uk/whats-on/whats-on-news/newcastle-galleries-museums-coronavirus-pandemic-19150734> [Accessed 11 January 2021]. Hoffman, J., 2020. Young Adults Report Rising Levels Of Anxiety And Depression In Pandemic. [online] The New York Times. Available at: <https://www.nytimes.com/2020/08/13/health/Covid-mental-health-anxiety. html> [Accessed 31 October 2020]. Hogshead, S., 2010. Fascinate: Your 7 Triggers To Persuasion And Captivation. New York: HarperBusiness. Hopkins, O., 2020. “Rather Than Attempt To Reconcile Museums’ Contradictions, We Should Start Again”. [online] Dezeen. Available at: <https://www.dezeen.com/2020/05/13/museums-rethink-coronavirus-opinion/> [Accessed 11 January 2021]. Ingledew, J., 2016. How To Have Great Ideas. Laurence King Publishing. Isbrucker, A., 2017. Past Futures: Nostalgia In The Age Of Escapism. [video] Available at: <https://www.youtube.com/watch?v=cUz1BFVRExs&feature=emb_logo> [Accessed 1 November 2020]. Johnston, S., 2017. What Can The UK Learn From Finland’s Approach To Mental Health?. [online] The Guardian. Available at: <https://www.theguardian.com/healthcare-network/2017/apr/05/what-uk-learn-finland-approach-mental-health-nhs> [Accessed 11 January 2021].
49
project proposal Jones, J., 2017. The Drop In Museum Visitors Reveals A Nation Without Aspiration Or Hope | Jonathan Jones. [online] The Guardian. Available at: <https://www.theguardian.com/artanddesign/jonathanjonesblog/2017/feb/02/drop-uk-museum-attendance> [Accessed 29 May 2020]. Joye, Y. and Dewitte, S., 2018. Nature’s broken path to restoration. A critical look at Attention Restoration Theory. Journal of Environmental Psychology, [online] 59, pp.1-8. Available at: <https://www.sciencedirect.com/ science/article/abs/pii/S0272494418302111> [Accessed 1 November 2020].
bibliography and references Macleod, S., Hourston Hanks, L. and Hale, J., 2012. Museum Making. Abingdon, Oxon [England]: Florence : Taylor and Francis. Mahdawi, A., 2020. Please Check In On Your Introvert Friends. We Might Not Be Doing As Well As You Think. [online] the Guardian. Available at: <https://www.theguardian.com/commentisfree/2020/oct/14/pleasecheck-in-on-your-introvert-friends-we-might-not-be-doing-as-well-as-you-think> [Accessed 11 January 2021]. Marie Antoinette. 2006. [film] Directed by S. Coppola. USA: Columbia Pictures.
Jung, C., 1959. The Archetypes And The Collective Unconscious. London: Routledge.
Marstine, J., 2006. New Museum Theory And Practice. New York, NY: John Wiley & Sons.
Jurowski, C., 2009. An Examination Of The Four Realms Of Tourism Experience Theory. [online] University of Massachusetts Amherst. Available at: <https://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1054&context=refereed> [Accessed 1 November 2020].
McCall, V. and Gray, C., 2013. Museums and the ‘new museology’: theory, practice and organisational change. Museum Management and Curatorship, [online] 29(1), pp.19-35. Available at: <https://www.tandfonline. com/doi/abs/10.1080/09647775.2013.869852#:~:text=There%20has%20been%20an%20expectation,shaped%20museum%20functions%20and%20roles.&text=The%20practical%20implementation%20 of%20the,activities%20at%20the%20ground%20level> [Accessed 1 November 2020].
Kaplan, R. and Kaplan, S., 1995. The Experience Of Nature. Michigan: Ulrich’s Bookstore. Katz, E. and Foulkes, D., 1962. On the Use of the Mass Media as “Escape”: Clarification of a Concept. Oxford University Press, 26(3), pp.377-388. Keane, L., 2020. 10 Mental Health Marketing Campaigns That Are Making A Difference. [online] GWI. Available at: <https://blog.globalwebindex.com/marketing/mental-health/> [Accessed 11 January 2021]. Kim, D., 2017. 7 Wild Experiments In Urban Design That Imagined A Better World. [online] Artsy. Available at: <https://www.artsy.net/article/artsy-editorial-7-utopian-design-experiments-le-corbusiers-radiant-city-ghost-town-china> [Accessed 1 November 2020].
McCarthy, C., 2019. Anxiety In Teens Is Rising: What’s Going On?. [online] HealthyChildren.org. Available at: <https://www.healthychildren.org/English/health-issues/conditions/emotional-problems/Pages/Anxiety-Disorders.aspx#:~:text=According%20to%20the%20National%20Institutes,and%20teens%20went%20 up%2020%25> [Accessed 31 October 2020]. Montsho, G., 2020. How Can Museums Be Instruments Of Hope To Coronavirus Locked Down Nations. [online] MuseumNext. Available at: <https://www.museumnext.com/article/how-can-museums-be-instruments-ofhope-to-coronavirus-locked-down-nations/> [Accessed 1 November 2020].
Klimmt, C., 2008. Escapism. The International Encyclopedia of Communication, [online] Available at: <https:// onlinelibrary.wiley.com/doi/abs/10.1002/9781405186407.wbiece033> [Accessed 1 November 2020].
Morby, A., 2016. Tools For Therapy Encourage People To Open Up About Their Emotions. [online] Dezeen. Available at: <https://www.dezeen.com/2016/11/04/tools-for-therapy-nicolette-bodewes-tactile-object-psychotherapy-dutch-design-week-2016/> [Accessed 11 January 2021].
Kobie, N., 2018. Monzo And Starling Are Making Banks Take Mental Health Seriously. [online] WIRED UK. Available at: <https://www.wired.co.uk/article/monzo-starling-gambling-block-banking-mental-health> [Accessed 11 January 2021].
Morgan, P., 2017. Mental Health Initiatives From Around The World. [online] Recovery College Greenwich. Available at: <https://www.therecoveryplace.co.uk/global-mental-health-initiatives/> [Accessed 11 January 2021].
L. Longeway, J., 1990. The Rationality of Escapism and Self-Deception. Cambridge Center for Behavioral Studies, 18(2), pp.1-20.
Morrison, J., 2019. Are Heritage Attractions Doing Enough To Attract Young Visitors?. [online] Museums + Heritage Advisor. Available at: <https://advisor.museumsandheritage.com/supplier-news/heritage-attractions-enough-attract-young-visitors/> [Accessed 30 May 2020].
Laing Art Gallery, 2020. Exhibitions Unpacked: Art Deco By The Sea. [video] Available at: <https://www. youtube.com/watch?v=z-IkPZI1U4c&feature=youtu.be> [Accessed 11 January 2021]. Laing Art Gallery. n.d. About The Laing. [online] Available at: <https://laingartgallery.org.uk/about-us/ about-the-laing-art-gallery> [Accessed 11 January 2021]. Lal, K., 2020. What Is Cottagecore And Why Is It Taking Over Tiktok?. [online] Dazed. Available at: <https:// www.dazeddigital.com/fashion/article/48609/1/cottagecore-tiktok-fashion-trend-gen-z-teen-subculturecountry-life-social-media> [Accessed 31 October 2020]. Lawton, E., Brymer, E., Clough, P. and Denovan, A., 2017. The Relationship between the Physical Activity Environment, Nature Relatedness, Anxiety, and the Psychological Well-being Benefits of Regular Exercisers. Frontiers in Psychology, 8.
Museum People, 2017. People With Anxiety Disorders + Museums. Available at: <https://museumpeople.wordpress.com/2017/11/15/people-with-anxiety-disorders-museums/> [Accessed 1 November 2020]. Museumnacht Amsterdam. 2020. Onze Campagne. [online] Available at: <https://museumnacht.amsterdam/ Campagne-MuseumnachtAmsterdam-2019> [Accessed 1 November 2020]. Museumnacht Amsterdam. 2020. Onze Campagne. [online] Available at: <https://museumnacht.amsterdam/ Campagne-MuseumnachtAmsterdam-2019> [Accessed 1 November 2020]. Museumnacht, 2019. Museumnacht Amsterdam 2019 - Na De Eerste Keer Is Alles. [video] Available at: <https://vimeo.com/362258580> [Accessed 1 November 2020].
Leitch, L., 2020. Moschino Fall 2020 Ready-To-Wear Collection. [online] Vogue. Available at: <https://www. vogue.com/fashion-shows/fall-2020-ready-to-wear/moschino> [Accessed 1 November 2020].
MuseumNext. 2020. ACMI Set To Open The World’s Most Digitally Transformed Museum. [online] Available at: <https://www.museumnext.com/article/acmi-set-to-open-the-worlds-most-digitally-transformed-museum/> [Accessed 11 January 2021].
Ling, Z., 2020. Exhibitionism: The Changing Relationship Between Museums And Consumers.
Museums In Quarantine, 2020. [TV programme] BBC.
50
51
project proposal Jones, J., 2017. The Drop In Museum Visitors Reveals A Nation Without Aspiration Or Hope | Jonathan Jones. [online] The Guardian. Available at: <https://www.theguardian.com/artanddesign/jonathanjonesblog/2017/feb/02/drop-uk-museum-attendance> [Accessed 29 May 2020]. Joye, Y. and Dewitte, S., 2018. Nature’s broken path to restoration. A critical look at Attention Restoration Theory. Journal of Environmental Psychology, [online] 59, pp.1-8. Available at: <https://www.sciencedirect.com/ science/article/abs/pii/S0272494418302111> [Accessed 1 November 2020].
bibliography and references Macleod, S., Hourston Hanks, L. and Hale, J., 2012. Museum Making. Abingdon, Oxon [England]: Florence : Taylor and Francis. Mahdawi, A., 2020. Please Check In On Your Introvert Friends. We Might Not Be Doing As Well As You Think. [online] the Guardian. Available at: <https://www.theguardian.com/commentisfree/2020/oct/14/pleasecheck-in-on-your-introvert-friends-we-might-not-be-doing-as-well-as-you-think> [Accessed 11 January 2021]. Marie Antoinette. 2006. [film] Directed by S. Coppola. USA: Columbia Pictures.
Jung, C., 1959. The Archetypes And The Collective Unconscious. London: Routledge.
Marstine, J., 2006. New Museum Theory And Practice. New York, NY: John Wiley & Sons.
Jurowski, C., 2009. An Examination Of The Four Realms Of Tourism Experience Theory. [online] University of Massachusetts Amherst. Available at: <https://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1054&context=refereed> [Accessed 1 November 2020].
McCall, V. and Gray, C., 2013. Museums and the ‘new museology’: theory, practice and organisational change. Museum Management and Curatorship, [online] 29(1), pp.19-35. Available at: <https://www.tandfonline. com/doi/abs/10.1080/09647775.2013.869852#:~:text=There%20has%20been%20an%20expectation,shaped%20museum%20functions%20and%20roles.&text=The%20practical%20implementation%20 of%20the,activities%20at%20the%20ground%20level> [Accessed 1 November 2020].
Kaplan, R. and Kaplan, S., 1995. The Experience Of Nature. Michigan: Ulrich’s Bookstore. Katz, E. and Foulkes, D., 1962. On the Use of the Mass Media as “Escape”: Clarification of a Concept. Oxford University Press, 26(3), pp.377-388. Keane, L., 2020. 10 Mental Health Marketing Campaigns That Are Making A Difference. [online] GWI. Available at: <https://blog.globalwebindex.com/marketing/mental-health/> [Accessed 11 January 2021]. Kim, D., 2017. 7 Wild Experiments In Urban Design That Imagined A Better World. [online] Artsy. Available at: <https://www.artsy.net/article/artsy-editorial-7-utopian-design-experiments-le-corbusiers-radiant-city-ghost-town-china> [Accessed 1 November 2020].
McCarthy, C., 2019. Anxiety In Teens Is Rising: What’s Going On?. [online] HealthyChildren.org. Available at: <https://www.healthychildren.org/English/health-issues/conditions/emotional-problems/Pages/Anxiety-Disorders.aspx#:~:text=According%20to%20the%20National%20Institutes,and%20teens%20went%20 up%2020%25> [Accessed 31 October 2020]. Montsho, G., 2020. How Can Museums Be Instruments Of Hope To Coronavirus Locked Down Nations. [online] MuseumNext. Available at: <https://www.museumnext.com/article/how-can-museums-be-instruments-ofhope-to-coronavirus-locked-down-nations/> [Accessed 1 November 2020].
Klimmt, C., 2008. Escapism. The International Encyclopedia of Communication, [online] Available at: <https:// onlinelibrary.wiley.com/doi/abs/10.1002/9781405186407.wbiece033> [Accessed 1 November 2020].
Morby, A., 2016. Tools For Therapy Encourage People To Open Up About Their Emotions. [online] Dezeen. Available at: <https://www.dezeen.com/2016/11/04/tools-for-therapy-nicolette-bodewes-tactile-object-psychotherapy-dutch-design-week-2016/> [Accessed 11 January 2021].
Kobie, N., 2018. Monzo And Starling Are Making Banks Take Mental Health Seriously. [online] WIRED UK. Available at: <https://www.wired.co.uk/article/monzo-starling-gambling-block-banking-mental-health> [Accessed 11 January 2021].
Morgan, P., 2017. Mental Health Initiatives From Around The World. [online] Recovery College Greenwich. Available at: <https://www.therecoveryplace.co.uk/global-mental-health-initiatives/> [Accessed 11 January 2021].
L. Longeway, J., 1990. The Rationality of Escapism and Self-Deception. Cambridge Center for Behavioral Studies, 18(2), pp.1-20.
Morrison, J., 2019. Are Heritage Attractions Doing Enough To Attract Young Visitors?. [online] Museums + Heritage Advisor. Available at: <https://advisor.museumsandheritage.com/supplier-news/heritage-attractions-enough-attract-young-visitors/> [Accessed 30 May 2020].
Laing Art Gallery, 2020. Exhibitions Unpacked: Art Deco By The Sea. [video] Available at: <https://www. youtube.com/watch?v=z-IkPZI1U4c&feature=youtu.be> [Accessed 11 January 2021]. Laing Art Gallery. n.d. About The Laing. [online] Available at: <https://laingartgallery.org.uk/about-us/ about-the-laing-art-gallery> [Accessed 11 January 2021]. Lal, K., 2020. What Is Cottagecore And Why Is It Taking Over Tiktok?. [online] Dazed. Available at: <https:// www.dazeddigital.com/fashion/article/48609/1/cottagecore-tiktok-fashion-trend-gen-z-teen-subculturecountry-life-social-media> [Accessed 31 October 2020]. Lawton, E., Brymer, E., Clough, P. and Denovan, A., 2017. The Relationship between the Physical Activity Environment, Nature Relatedness, Anxiety, and the Psychological Well-being Benefits of Regular Exercisers. Frontiers in Psychology, 8.
Museum People, 2017. People With Anxiety Disorders + Museums. Available at: <https://museumpeople.wordpress.com/2017/11/15/people-with-anxiety-disorders-museums/> [Accessed 1 November 2020]. Museumnacht Amsterdam. 2020. Onze Campagne. [online] Available at: <https://museumnacht.amsterdam/ Campagne-MuseumnachtAmsterdam-2019> [Accessed 1 November 2020]. Museumnacht Amsterdam. 2020. Onze Campagne. [online] Available at: <https://museumnacht.amsterdam/ Campagne-MuseumnachtAmsterdam-2019> [Accessed 1 November 2020]. Museumnacht, 2019. Museumnacht Amsterdam 2019 - Na De Eerste Keer Is Alles. [video] Available at: <https://vimeo.com/362258580> [Accessed 1 November 2020].
Leitch, L., 2020. Moschino Fall 2020 Ready-To-Wear Collection. [online] Vogue. Available at: <https://www. vogue.com/fashion-shows/fall-2020-ready-to-wear/moschino> [Accessed 1 November 2020].
MuseumNext. 2020. ACMI Set To Open The World’s Most Digitally Transformed Museum. [online] Available at: <https://www.museumnext.com/article/acmi-set-to-open-the-worlds-most-digitally-transformed-museum/> [Accessed 11 January 2021].
Ling, Z., 2020. Exhibitionism: The Changing Relationship Between Museums And Consumers.
Museums In Quarantine, 2020. [TV programme] BBC.
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project proposal Open Access Government. 2019. Anxiety Among Millenials Is On The Rise. [online] Available at: <https:// www.openaccessgovernment.org/anxiety-among-millennials/57268/> [Accessed 31 October 2020]. Paskett, Z., 2020. When Will London’s Museums And Galleries Reopen?. [online] Evening Standard. Available at: <https://www.standard.co.uk/culture/london-museums-galleries-reopen-lockdown-lifted-a4477111.html> [Accessed 11 January 2021]. Pells, R., 2017. Young People In The UK Have The Some Of The Worst Mental Wellbeing In The World. [online] The Independent. Available at: <https://www.independent.co.uk/news/education/education-news/millennials-uk-mental-health-depression-world-ranking-second-worst-study-anxiety-a7572026.html> [Accessed 31 October 2020]. Pine, B. and Gilmore, J., 1998. Welcome To The Experience Economy. [online] Harvard Business Review. Available at: <https://hbr.org/1998/07/welcome-to-the-experience-economy> [Accessed 29 May 2020]. Polianskaya, A., 2019. London Handel Festival Challenges “Stuffy” Image Of Classical Music. [online] Design Week. Available at: <https://www.designweek.co.uk/issues/1-7-april-2019/london-handel-festival-classical-music-rebrand/> [Accessed 1 November 2020]. PositivePsychology.com. Available at: <https://positivepsychology.com/attention-restoration-theory/> [Accessed 1 November 2020]. Ravenscroft, T., 2019. The 2D Becomes 3D At London’s Cartoon Museum. [online] Dezeen. Available at: <https://www.dezeen.com/2019/07/12/sam-jacob-studio-cartoon-museum-london/#/> [Accessed 1 November 2020]. Richard, P., 1989. Marcel Duchamp’s Museum In A Box. [online] The Washington Post. Available at: <https:// www.washingtonpost.com/archive/lifestyle/style/1989/08/27/marcel-duchamps-museum-in-a-box/ e26b6954-0d71-4d6b-988d-9cfb342a0aee/> [Accessed 11 January 2021]. Robins, J., 2011. ‘Life Stage’ Is What Counts, Not Your Age. [online] The Independent. Available at: <https:// www.independent.co.uk/news/media/life-stage-what-counts-not-your-age-5371668.html> [Accessed 11 January 2021]. Rogers., E., 2003. Diffusion Of Innovation. 5th ed. New York: The Free Press. Roppola, T., 2012. Designing For The Museum Visitor Experience. New York: Routledge Taylor & Francis Group. Rowland, M., 2018. Museums Are Most Popular Heritage Attraction Among Young People. [online] Museums Association. Available at: <https://www.museumsassociation.org/museums-journal/news/10122018-fifth-young-people-never-visitmuseums> [Accessed 30 May 2020]. Schmitt, B., 2010. Experience Marketing: Concepts, Frameworks and Consumer Insights. Foundations and Trends® in Marketing, [online] 5(2), pp.55-112. Available at: <https://www8.gsb.columbia.edu/sites/globalbrands/files/Experience%20Marketing%20-%20Schmitt%20-%20Foundations%20and%20Trends%202011. pdf> [Accessed 1 November 2020]. Soane Museum, 2020. Opening Up The Soane: A Triumph Of Restoration. [video] Available at: <https://www. youtube.com/watch?v=j8jwYmGpUgE&feature=emb_logo> [Accessed 1 November 2020]. Stillman, J., 2018. Doctors Are Now Prescribing Time In Nature And Visits To Art Museums. [online] Inc.com. Available at: <https://www.inc.com/jessica-stillman/doctors-are-now-prescribing-time-in-nature-visits-to-artmuseums.html> [Accessed 1 November 2020].
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bibliography and references Styletheorist, 2013. Trickle-Up Fashion. [online] styletheorist. Available at: <https://styletheoristblog.wordpress. com/2013/08/28/trickle-up-fashion/> [Accessed 5 November 2020]. Tardiff, S., 2020. Why Colorful, Chaotic Home Decor Might Actually Bring You Peace. [online] Architectural Digest. Available at: <https://www.architecturaldigest.com/story/why-you-like-bright-paint-colors> [Accessed 1 November 2020]. The Future Travelscape, 2020. [Livestream] Stylus Summit [Accessed 20 October 2020]. The Secret Garden. 2020. [film] Directed by M. Munden. United Kingdom: Studio Canal. Thomas Armstrong., 2017. The Human Odyssey: Navigating The Twelve Stages Of Life. Ixia Press. Thorne-Christy, E., 2020. Rethinking Where We Exhibit In Light Of COVID-19. [online] MuseumNext. Available at: <https://www.museumnext.com/article/rethinking-where-we-exhibit-in-light-of-covid-19/> [Accessed 11 January 2021]. Thorpe, V., 2019. Forget Yoga, Under-30S Use Museums And Galleries To De-Stress. [online] The Guardian. Available at: <https://www.theguardian.com/culture/2019/jan/20/art-fund-young-people-de-stress-withrespite-at-galleries> [Accessed 30 May 2020]. Twenge, J., Cooper, A., Joiner, T., Duffy, M. and Binau, S., 2019. Age, period, and cohort trends in mood disorder indicators and suicide-related outcomes in a nationally representative dataset, 2005–2017. Journal of Abnormal Psychology, 128(3), pp.185-199. Varga, C., 2020. 20 Trends For The 2020S. [online] WGSN. Available at: <https://www-wgsn-com/fashion/ article/85755> [Accessed 31 October 2020]. Victoria and Albert Museum, 2020. Curious Alice Virtual Reality Experience – Trailer. [video] Available at: <https://www.youtube.com/watch?v=71zOPvcqU3s&feature=emb_logo> [Accessed 1 November 2020]. Victoria and Albert Museum, 2020. Curious Alice Virtual Reality Experience – Trailer. [video] Available at: <https://www.youtube.com/watch?v=71zOPvcqU3s&feature=emb_logo> [Accessed 1 November 2020]. Walker, D., 2019. WHAT WILL WELLNESS LOOK LIKE IN 2030?. [online] LS:N Global. Available at: <https:// www-lsnglobal-com/big-ideas/article/24330/what-will-wellness-look-like-in-2030> [Accessed 1 November 2020]. Walpita, S. and Friend, H., 2020. Generation Homebody. [online] L:SN Global. Available at: <https:// www-lsnglobal-com/markets/article/25291/generation-homebody> [Accessed 31 October 2020]. Wasmer Andrews, L., 2010. Museums As Healing Places. [online] Psychology Today. Available at: <https:// www.psychologytoday.com/us/blog/minding-the-body/201012/museums-healing-places> [Accessed 1 November 2020]. Wiebe, J., 2019. What Role Does Physical Environment Play In Your Mental Health?. [online] Talkspace. Available at: <https://www.talkspace.com/blog/physical-environment-mental-health/#:~:text=Crowded%20cities%20lead%20to%20higher,on%20your%20precious%20personal%20space> [Accessed 31 October 2020]. Wonderland. 2020. Michael Ward Looks Sharp In Louis Vuitton’s FW20 Menswear Campaign. [online] Available at: <https://www.wonderlandmagazine.com/2020/08/20/louis-vuitton-fw20-michael-ward/> [Accessed 1 November 2020]. World Government Summit, n.d. THE STATE OF POSITIVE EDUCATION. [online] World Government Summit. Available at: <https://www.worldgovernmentsummit.org/api/publications/document/8f647dc4-e97c6578-b2f8-ff0000a7ddb6> [Accessed 11 January 2021].
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project proposal Open Access Government. 2019. Anxiety Among Millenials Is On The Rise. [online] Available at: <https:// www.openaccessgovernment.org/anxiety-among-millennials/57268/> [Accessed 31 October 2020]. Paskett, Z., 2020. When Will London’s Museums And Galleries Reopen?. [online] Evening Standard. Available at: <https://www.standard.co.uk/culture/london-museums-galleries-reopen-lockdown-lifted-a4477111.html> [Accessed 11 January 2021]. Pells, R., 2017. Young People In The UK Have The Some Of The Worst Mental Wellbeing In The World. [online] The Independent. Available at: <https://www.independent.co.uk/news/education/education-news/millennials-uk-mental-health-depression-world-ranking-second-worst-study-anxiety-a7572026.html> [Accessed 31 October 2020]. Pine, B. and Gilmore, J., 1998. Welcome To The Experience Economy. [online] Harvard Business Review. Available at: <https://hbr.org/1998/07/welcome-to-the-experience-economy> [Accessed 29 May 2020]. Polianskaya, A., 2019. London Handel Festival Challenges “Stuffy” Image Of Classical Music. [online] Design Week. Available at: <https://www.designweek.co.uk/issues/1-7-april-2019/london-handel-festival-classical-music-rebrand/> [Accessed 1 November 2020]. PositivePsychology.com. Available at: <https://positivepsychology.com/attention-restoration-theory/> [Accessed 1 November 2020]. Ravenscroft, T., 2019. The 2D Becomes 3D At London’s Cartoon Museum. [online] Dezeen. Available at: <https://www.dezeen.com/2019/07/12/sam-jacob-studio-cartoon-museum-london/#/> [Accessed 1 November 2020]. Richard, P., 1989. Marcel Duchamp’s Museum In A Box. [online] The Washington Post. Available at: <https:// www.washingtonpost.com/archive/lifestyle/style/1989/08/27/marcel-duchamps-museum-in-a-box/ e26b6954-0d71-4d6b-988d-9cfb342a0aee/> [Accessed 11 January 2021]. Robins, J., 2011. ‘Life Stage’ Is What Counts, Not Your Age. [online] The Independent. Available at: <https:// www.independent.co.uk/news/media/life-stage-what-counts-not-your-age-5371668.html> [Accessed 11 January 2021]. Rogers., E., 2003. Diffusion Of Innovation. 5th ed. New York: The Free Press. Roppola, T., 2012. Designing For The Museum Visitor Experience. New York: Routledge Taylor & Francis Group. Rowland, M., 2018. Museums Are Most Popular Heritage Attraction Among Young People. [online] Museums Association. Available at: <https://www.museumsassociation.org/museums-journal/news/10122018-fifth-young-people-never-visitmuseums> [Accessed 30 May 2020]. Schmitt, B., 2010. Experience Marketing: Concepts, Frameworks and Consumer Insights. Foundations and Trends® in Marketing, [online] 5(2), pp.55-112. Available at: <https://www8.gsb.columbia.edu/sites/globalbrands/files/Experience%20Marketing%20-%20Schmitt%20-%20Foundations%20and%20Trends%202011. pdf> [Accessed 1 November 2020]. Soane Museum, 2020. Opening Up The Soane: A Triumph Of Restoration. [video] Available at: <https://www. youtube.com/watch?v=j8jwYmGpUgE&feature=emb_logo> [Accessed 1 November 2020]. Stillman, J., 2018. Doctors Are Now Prescribing Time In Nature And Visits To Art Museums. [online] Inc.com. Available at: <https://www.inc.com/jessica-stillman/doctors-are-now-prescribing-time-in-nature-visits-to-artmuseums.html> [Accessed 1 November 2020].
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bibliography and references Styletheorist, 2013. Trickle-Up Fashion. [online] styletheorist. Available at: <https://styletheoristblog.wordpress. com/2013/08/28/trickle-up-fashion/> [Accessed 5 November 2020]. Tardiff, S., 2020. Why Colorful, Chaotic Home Decor Might Actually Bring You Peace. [online] Architectural Digest. Available at: <https://www.architecturaldigest.com/story/why-you-like-bright-paint-colors> [Accessed 1 November 2020]. The Future Travelscape, 2020. [Livestream] Stylus Summit [Accessed 20 October 2020]. The Secret Garden. 2020. [film] Directed by M. Munden. United Kingdom: Studio Canal. Thomas Armstrong., 2017. The Human Odyssey: Navigating The Twelve Stages Of Life. Ixia Press. Thorne-Christy, E., 2020. Rethinking Where We Exhibit In Light Of COVID-19. [online] MuseumNext. Available at: <https://www.museumnext.com/article/rethinking-where-we-exhibit-in-light-of-covid-19/> [Accessed 11 January 2021]. Thorpe, V., 2019. Forget Yoga, Under-30S Use Museums And Galleries To De-Stress. [online] The Guardian. Available at: <https://www.theguardian.com/culture/2019/jan/20/art-fund-young-people-de-stress-withrespite-at-galleries> [Accessed 30 May 2020]. Twenge, J., Cooper, A., Joiner, T., Duffy, M. and Binau, S., 2019. Age, period, and cohort trends in mood disorder indicators and suicide-related outcomes in a nationally representative dataset, 2005–2017. Journal of Abnormal Psychology, 128(3), pp.185-199. Varga, C., 2020. 20 Trends For The 2020S. [online] WGSN. Available at: <https://www-wgsn-com/fashion/ article/85755> [Accessed 31 October 2020]. Victoria and Albert Museum, 2020. Curious Alice Virtual Reality Experience – Trailer. [video] Available at: <https://www.youtube.com/watch?v=71zOPvcqU3s&feature=emb_logo> [Accessed 1 November 2020]. Victoria and Albert Museum, 2020. Curious Alice Virtual Reality Experience – Trailer. [video] Available at: <https://www.youtube.com/watch?v=71zOPvcqU3s&feature=emb_logo> [Accessed 1 November 2020]. Walker, D., 2019. WHAT WILL WELLNESS LOOK LIKE IN 2030?. [online] LS:N Global. Available at: <https:// www-lsnglobal-com/big-ideas/article/24330/what-will-wellness-look-like-in-2030> [Accessed 1 November 2020]. Walpita, S. and Friend, H., 2020. Generation Homebody. [online] L:SN Global. Available at: <https:// www-lsnglobal-com/markets/article/25291/generation-homebody> [Accessed 31 October 2020]. Wasmer Andrews, L., 2010. Museums As Healing Places. [online] Psychology Today. Available at: <https:// www.psychologytoday.com/us/blog/minding-the-body/201012/museums-healing-places> [Accessed 1 November 2020]. Wiebe, J., 2019. What Role Does Physical Environment Play In Your Mental Health?. [online] Talkspace. Available at: <https://www.talkspace.com/blog/physical-environment-mental-health/#:~:text=Crowded%20cities%20lead%20to%20higher,on%20your%20precious%20personal%20space> [Accessed 31 October 2020]. Wonderland. 2020. Michael Ward Looks Sharp In Louis Vuitton’s FW20 Menswear Campaign. [online] Available at: <https://www.wonderlandmagazine.com/2020/08/20/louis-vuitton-fw20-michael-ward/> [Accessed 1 November 2020]. World Government Summit, n.d. THE STATE OF POSITIVE EDUCATION. [online] World Government Summit. Available at: <https://www.worldgovernmentsummit.org/api/publications/document/8f647dc4-e97c6578-b2f8-ff0000a7ddb6> [Accessed 11 January 2021].
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