STEP6. OPTIMIZE LISTING AND GROW SALE: If yUu want your product to rank higher in the Amazon search results? You can improve the ranking (Amazon SEO, or search engine optimization) as well as increase traffic and sales simply by carefully optimizing your product listing. Amazon listing optimization is the process of upgrading product pages to improve their search visibility, click-through rate (CTR) and conversion rate (CR) and finally generate more sales. This process includes: keyword discovery, optimizing listing text and image content and increasing number of reviews.