WORKING TOGETHER TO ATTRACT NEW VOICES AND ADVOCATES This past year we witnessed how COVID-19 halted progress for women around the world and threatened to stop the work and advancements of Zontians everywhere. However, we also saw innovative ideas to meet and deliver service to women and girls in need implemented within members' local communities—a testament to the resiliency of our members.
WELCOMING COMMUNITY In a year when so many individuals felt alone and isolated, Zontians stepped up to demonstrate their humanity, care for one another and bring new members into our great community. The Zonta Club of Vevey Montreux, Switzerland, for example, developed a digital action plan focusing on brand awareness and recruitment. This plan included a video presentation about the club with paid online ad placement targeting women aged 25-60 in their geographical region. For 80 euros, the video reached nearly 5,000 people. Additional organic and unpaid views resulted in a total of almost 11,000 views of the video. The digital strategy was followed up by an outdoor recruitment event, attended by 50 people, 50% of whom were only connected through social networks. The club quickly gained three new members with more individuals interested. Here are some principles the club learned: n P ublish
simple and clear messages.
n D emonstrate
regularity of publication of content with two to three posts
per week. n M onitor
posts so members can interact and respond to messages.
n R ecognize
that people do not care about the detailed organization of Zonta International and Zonta-specific vocabulary when they are first learning about Zonta.
n U nderstand
that people want to share their experience, to be part of something, to be active for a cause, but without feeling that this will make their daily life cumbersome.
8
THE ZONTIAN • JUNE 2021
