Hello Zuidas - maart/april 2025 Editie 78

“A FUTUREPROOF WTC DEMANDS ONGOING INVESTMENT”

REAL ESTATE IN THE SPOTLIGHT: EXTRA-BIG ISSUE PREFACE

The real estate world is in constant flux, and no place in the Netherlands illustrates this better than Zuidas. Little wonder that our special Real Estate issue sold out in a flash. This topic is very much on people’s minds – as we show you in this issue.

Gracing our cover is Martijn Kock, senior asset manager at CBRE Investment Management. In our interview with him, he shared his vision on the future of World Trade Center Amsterdam, CBRE IM’s strategy and wider developments in Zuidas. From redevelopment to sustainability to new investments, the momentum in this district remains unparalleled.

In addition to Martin, we also talked to many real estate players working to make Zuidas ever better. One thing that makes

this such a dynamic playing field is the demand on the sector to keep pace with social and economic shifts.

And there is one more thing making this issue extra special! It was sent to the printer from Dubai, one of the world’s supreme property meccas. In this land where lofty skylines and vast projects are the norm, we got an incredible injection of international inspiration perfectly suited to Zuidas, where forward thinking and innovation are paramount.

Explore this issue and discover the expert insights and stories that are shaping the future of Zuidas and beyond.

Happy reading!

ROMY LANGE Editor-in-chief Hello Zuidas r.lange@zuidaspublishers.nl

Next issue [79] 5th of May 2025

It is 7 March 2018. Pakhuis de Zwijger is hosting an animated debate for the municipal council elections at Circl. To warm up the crowd, I read out a letter from the future. It’s set in 2030 and describes what I see on a stroll around Zuidas. At the old courthouse, I stop in to visit the museum of contemporary art. Flash back to today. It is 27 January 2025, and we are celebrating the start of construction at the Hartwig Museum on Parnassusweg. Beside the entrance is a time capsule. Guests have been invited to bring along a postcard to send to the future. My message reads: ‘Sometimes dreams really do come true.’

Hello Zuidas, connecting the city.

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Managing director of Hello Zuidas

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fun-loving restaurant manager and disc jockey: DJ Nicky Love

“A FUTURE-PROOF WTC DEMANDS ONGOING INVESTMENT”

Interview with Martijn Kock, senior asset manager offices at CBRE Investment Management

For this Real Estate issue of Hello Zuidas we caught up with Martijn Kock, a young real estate talent and senior asset manager at CBRE Investment Management who oversees World Trade Center Amsterdam, an office campus housing approx. 250 tenants. Martijn told us about his job, CBRE Investment Management’s (CBRE IM) strategic priorities and upcoming developments at WTC.

Can you tell us something about your current role within CBRE IM and how you got here?

“I have worked at CBRE IM for almost ten years now, starting as a portfolio analyst, which involved a lot of number crunching, Excel sheets and PowerPoint presentations for investors. Fundamentally, this was about learning the organisation and the key metrics, however, I missed interacting with people. When an opportunity arose to support asset management, I seized it. From there I progressed to asset manager myself, first in Utrecht and The Hague, later in Amsterdam. Eventually I was entrusted with WTC Amsterdam, a crowning achievement. Managing this complex, dynamic and iconic asset, with more than 250 tenants spread across nine towers, ensures no two days are ever the same. And that’s exactly what makes it so exciting.”

What’s the principle focus of CBRE IM’s current strategy?

“Within our Office platform in the Netherlands our strategy is centred around three core principles: best location, best product and a strong focus on sustainability. The office of the future is driven by market trends such as war on talent, hybrid working and what makes

an office environment truly appealing. Employers are finding it increasingly difficult to attract talent; therefore, with WTC Amsterdam, we aim to create a place that people love. An environment where they genuinely enjoy spending their time. Furthermore, we have innovative plans for the building’s public spaces with the ultimate goal of connecting people and communities. This strategy aligns seamlessly with the transformation of WTC Amsterdam, where connection, sustainability, and community are central themes. In this way, WTC Amsterdam is evolving into more than just an office; it is becoming a true World Talent Center.”

What developments are in the works at WTC Amsterdam?

“We are currently investing in a future proof renovation of Towers 5, 7 and 8, the oldest in the complex. We’re stripping 18 office floors and installing new technical installations, sanitary facilities and lift lobbies. Once completed, the building will be ready for another 20 years in terms of lower carbon emissions and enhanced energy efficiency. At the same time we are making sustainability a priority across the board, focussing on carbon reduction and energy efficiency. Key initiatives include

lowering energy consumption, installing a third thermal energy storage as part of an energy masterplan and leveraging cuttingedge technologies and multi-sensors to measure energy use down to the smallest detail. Beyond the physical transformation, we are also strengthening WTC’s role as a community hub by organising events and activities that foster connections. WTC Amsterdam is more than just an office building, it’s a destination for work, meetings and inspiration”

What measures are being taken to keep WTC future-proof and attractive for tenants?

“Ongoing investment and modernisation of the building remains essential. This means maintaining building quality while also adapting to trends such as flexibility and community building. To support this we offer flexible workspaces through HOFF Amsterdam and continue to invest in hospitality, health and wellbeing services including diverse food outlets and sports facilities. We actively foster a vibrant community. Last year we organised a Lunch of Love, welcoming 750 guests and threw a dance party as part of Amsterdam Dance Event. Our three-day Winter event on Zuidplein was also a big success. More recently, we organised a wine tasting for tenants in the HOFF Offices boardroom, an initiative sparked from one of the many community groups within our office app Elevate. Ultimately we want WTC Amsterdam to be more than just a

workplace. It should be a dynamic and inspiring destination where people come not only to work but to connect, engage and enjoy.”

HOFF Amsterdam in WTC is often cited as a big success story in Zuidas. What makes this flexible high-end office concept so special?

“HOFF Amsterdam meets the growing demand for flexible office spaces with a unique concept tailored to this prime Zuidas location. Housed in the sustainable Tower Ten, it offers a flexible workspace solution enriched with a wide range of services and amenities.

HOFF Amsterdam is a prime example of how hospitality and flexibility can seamlessly come together in an office environment. With an impressive 85 per cent occupancy rate, it’s clear that this concept is a resounding success.”

NoMA House on Gustav Mahlerlaan is also in CBRE IM’s portfolio. How is this property performing relative to other office buildings?

“NoMA House is one of the newest and most sustainable buildings in our portfolio. With a BREEAM Outstanding certification and most advanced features such as air ionisation, it has attracted prominent tenants such as Kraft Heinz. Nearly all of NoMA House has been leased, reaffirming its strong market position.”

Having worked at CBRE IM for ten years, you’ve been able to see how Zuidas has changed. How would you characterise the district’s evolution?

“I have known Zuidas since childhood, when I played international squash tournaments at Dicky Squash & Tennis. Over the years, Zuidas has transformed from purely business district into a vibrant mixed-use area with offices, housing and leisure. This is a positive development that has brought more life to the area. However, there’s still work to be done, particularly in terms of accessibility, greenery and placemaking. It’s crucial to keep the area attractive, especially during long-running infrastructure projects like Zuidasdok.”

Do you have any ideas or suggestions about how to make Zuidas an even more appealing place to visit and live than it is now?

“More greenery, better public spaces and improved accessibility are essential. The Zuidasdok development brings opportunities, but we must actively ensure the area remains liveable during this transition. That requires close collaboration with the municipality and other landlords. We are already working together on initiatives to activate Zuidplein by investing in placemaking, restaurants and events. If we get it right, Zuidas will remain an attractive destination for working, living and leisure.”

“Our strategy is centred on three core principles: best location, best product and a strong focus on sustainability”

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BUILDING THE FUTURE

11 MARCH: ZUIDAS-ZUIDASDOK INFORMATION FAIR

Curious about what the coming period has in store for the Zuidas district? You'd like to know about the renovation of Amsterdam Zuid station? Or the development of the Ravel neighbourhood? Or maybe you just want to prepare for the many road works and closures on the A10 in 2025. Visit the Zuidas-Zuidasdok information fair and we’ll fill you in on all the details.

We’ll be at the Zuidas-Zuidasdok Information Centre in the Central Hall of WTC Tower 5 on Tuesday 11 March 2025, from 12.00-13.00 and from 18.00-19.30.

No registration needed, entry is free.

Extra activities

In addition to two walk-in meetings, a number of interesting activities are scheduled for the afternoon. For example, take a guided virtual tour of the future Amsterdam Zuid station. Attend a minitalk about the whys and wherefores of measures affecting traffic in 2025. Or walk over the kilometre-long road tunnel through which the A10 will one day pass underneath the heart of Zuidas.

Participation is free of charge, but please scan the QR code below to register in advance.

Our programme on 11 March

You can walk in anytime during the main programme, however we ask that you register for the extra activities.

• Location: Zuidas-Zuidasdok Information Centre

• Address: WTC Central Hall, Tower 5 (take the escalator or lift to level 2)

• Date: Tuesday 11 March 2025

• Time: 12.00-13.00 and 18.00-19.30

• Entry is free of charge.

COLUMN

What can we learn from the Inuit?

The Inuit – an Indigenous people inhabiting the Arctic regions of Canada, Greenland and Alaska – have an approach to life and death that is historically unique. Respect for the aged plays an important role in their culture, which views its elders as keepers of wisdom. Yet in periods of extreme deprivation, such as famine or severe winters, some of a community’s older members voluntarily withdrew or stopped eating to free up scarce resources for the tribe’s youth. This was viewed more as an act of self-sacrifice than as euthanasia in the modern sense.

These sorts of choices were predicated on what was needed for the group to survive and on respect for the natural circle of life. It was a pragmatic decision to preserve the continuity of the group, particularly in times when surviving in harsh Arctic conditions was paramount. The aged sacrificed themselves for the welfare of their families and the whole community.

In modern times, the concept of euthanasia has become more controversial in Inuit communities, as it has in many parts of the world. The Inuit are now governed by the laws of countries like Canada, where euthanasia is legally regulated and subject to strict conditions. In Canada, this legislation is called ‘Medical Assistance in Dying’. Though elements of traditional Inuit culture still shape the way people think about the end of life, nowadays decisions around euthanasia tend to be framed by modern legal and health care systems.

Briefly stated, in the past the Inuit had a pragmatic approach to selfsacrifice, particularly in times of hardship. In a modern-day context, end-of-life choices are made in keeping with the law and an eye to both contemporary and traditional values.

Eduard Schaepman is a serial entrepreneur who provides weekly advice on BNR Radio, where he is also a member of the Entrepreneurs Panel. With a background in business development and change management, he has held key positions at companies such as Tribes, Chalet Group, Regus, Fortis, Robeco, and Bank Mees & Hope. His career is defined by entrepreneurship, innovation, and organizational behavior. Schaepman is dedicated to enhancing productivity and flexibility in modern work environments. As a speaker and writer, he actively shares his passion for nomadic working and forward-thinking business models.

SOCIAL MEDIA

@loveliferunamsterdam

Toen ik me vorig jaar inschreef ... dacht ik herstellende te zijn van een klein ‘gezondheidsdipje’...

@ronald_tilleman_ photography

@werkenbijfreshfields Freshstarters!

@zuidasamsterdam De koude, donkere dagen ...

@naats_arts

@clear_layer

@vhbinfra VolkerWessels Infra wint aanbesteding bouw tunnels Zuidasdok ...

zuidasamsterdam De Brittenpassage steekt z;n kop boven de grond! ...

@crownplazaamsterdamsouth

@kaakchirurgiezuidas maak kennis met de 3 trotse eigenaren... Ewoud van der Mark, Roger Polsbroek en Hamid Meshkini.

@afc_u21_afc_u19

Follow hellozuidas @hellozuidas

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Download the Hello Zuidas City App Hello Zuidas has an app that allows you to flip through all the Zuidas news!

A HOME WITH A VIEW: LUXURY WATERSIDE LIVING IN AMSTELOEVER

Situated near the Amstel river and next to the city’s historic Amstel Station, Amsteloever offers a unique residential experience that seamlessly combines luxury, nature and urban refinement. This new-build project, comprising 365 homes, embodies the future of healthy urban living in Amsterdam.

Iconic homes

Amsteloever is more than just a place to live: it represents a lifestyle. With a range of state-of-the-art homes, from snug studios to spacious penthouses, every apartment aspires to the highest standards of quality and comfort. The generous windows offer panoramic views of the bustling city or serenely flowing river, while the interiors are designed for maximum aesthetic appeal and functionality.

Sustainability and design

Amsteloever is the epitome of innovation, combining sustainable technologies with luxury living. Energy efficiency and the

re-use of demolished materials are every bit as important as the harmonious integration of water, ecology and mobility. Social aspects are also emphasised in the design, creating a sustainable development of real added value for the community. This makes Amsteloever not just a place to live, but also forms a statement about existing in harmony with our surroundings.

An inspiring community

To live in Amsteloever is also to be part of a vibrant ecosystem of interaction and connectivity. With spaces designed for meeting, relaxing and working, the heart of the community is a dynamic hub for

residents and visitors alike. The elegant passageway and communal rooftop gardens offer perfect gathering places for cultural, social and recreational activities in tune with the urban surroundings.

Connect with Amsteloever

Interested in a new-build home in Amsteloever? Complete the form on our website to register and receive updates on the latest developments. Upon registering, you’ll receive a separate confirmation link and login for your personal account.

Amsteloever offers a unique opportunity to live in a location that combines luxury, sustainability and community. Discover the future of urban living along the Amstel and join our inspiring community.

For more information, visit: www.amsteloever.com

THE ZUIDAS MARKET

The Zuidas Market is held every Thursday from 9am to 5pm on George Gershwinplein in Amsterdam. The market is a lively place where all of Zuidas congregates, from local residents to office workers. In the morning you’ll see locals strolling among the stalls and shopping for fresh produce and speciality foods. The scene changes around noon, when the office crowd pours out onto the square to enjoy varied lunchtime fare, from freshly prepared street food to artisan breads with gourmet toppings. The market brings not only flavourful food and convenience but also a wonderful community spirit to the heart of Zuidas!

Text: Sophia Etmans • Photography: Marjolijn Tenge

INNOVATING REAL ESTATE: UNEXPECTED CONVERSATIONS @THE TABLE

The real estate industry thrives on relationships, but too often, networking events feel repetitive. Recognizing the need for a fresh perspective, Negar Shorbi, founder of Blue Ink, and Jason Blackmore, founder of Blackmore Property, created an inspiring dinner experience designed to break boundaries. ‘Instead of another industry cocktail event, we envisioned a sensory journey, where light, sound, and gastronomy set the stage for unexpected conversations,’ explains Shorbi.

@TheTable

A defining element of the dinner is the +1 concept, where each guest is invited to bring someone who doesn’t usually get a seat at the table but, deserves to be part of the conversation. ‘Real estate isn’t just built by developers and investors. It’s also shaped by the ideas of designers, researchers, and creative thinkers who often stay in the background. By bringing them into the mix, we wanted to bridge disciplines and spark unexpected collaborations,’ says Shorbi. The gastronomy concept, crafted by Remi Versteeg of Beyond Space, was designed to disrupt expectations and push guests beyond their usual perspectives. ‘It perfectly aligned with our vision of fueling bold discussions and catalyzing fresh insights.’ As the founder of Blue Ink, Shorbi translates real estate questions into meaningful and sustainable concepts. ‘In real estate, numbers tend to dominate.

But at Blue Ink, I believe in integrating creativity, psychology, and strategy to develop buildings that serve both people, the city and the planet,’ says Shorbi. Her background in interior architecture and workplace strategy, complemented by studies in environmental psychology and sustainable cities, positions her as a unique connector between architects, developers, investors and end users.

Thrive 9®

The dinner was a great opportunity to introduce Thrive 9: a framework that integrates happiness, well-being, and ESG principles into the early conceptual phase of real estate development. Unlike standard sustainability labels, Thrive 9 is a flexible tool that unites the technical and human aspects of development, embedding Happiness into the DNA of every project. ‘I firmly believe that the way we design and program buildings

directly influences our well-being’ says Shorbi. Thrive 9 operates on the principle of ‘Happiness as a Strategy’, ensuring that future buildings are designed not just for efficiency, but for people to truly thrive.’

Negar Shorbi

HELLO PEOPLE GOT A MINUTE?

In this issue, we’re zooming in on real estate. Workplace to some, home to others – Zuidas combines the best of both worlds. What makes it such an attractive place to live? And why are so many companies locating here? We wanted to know what sets Zuidas apart, what amenities are still missing and which iconic buildings give this business district its distinctive appeal.

Joost Schreurs

“I would not want to live in Zuidas, myself. The work/residential mix is not right for me; the emphasis on work is still too heavy. What I miss most in Zuidas is nature. And also more activity at the weekends, particularly food places, public events, museums and culture. I would say Valley is the most beautiful building. It’s a great combination of housing, offices and recreation.”

Heleen Eernstman

“I do think about living in Zuidas sometimes, because the projects, like Valley, are really amazing.. But of course it is quite expensive, so that’s a drawback. I would like to live here. The only thing I’d say is missing is a place to take parcels, like a post office, which there used to be. On that topic, there also used to be a cash machine in the WTC lobby, but that’s gone too. You have to go all the way to Gustav Mahlerlaan now.”

Madeleine Hoogendoorn

“I personally would not want to live in Zuidas. I don’t work in Zuidas either, but used to. It’s not really my kind of place. Too busy, too many people, I think. I like a place that feels small and homey. But it’s more of a personal thing. What I love about where I live now is that I know loads of people and there’s a community vibe that I don’t get here. I always feel like a visitor, somehow. I don’t have that where I’m living now, which is very nice.”

Denise van der Hak

“Zuidas would not be an obvious move for me. I still live with my parents in Amersfoort, so coming here would be a pretty massive leap. I do like dining out here. The only thing that’s missing in Zuidas, are nice outdoor terraces to go for drinks in the evening. And maybe a cute boutique to buy nice things.”

Text: Sophia Etmans • Photography: Roxanne Wilm

ZUIDAS HOME TOUR

“My living room is my space to unwind, but what really makes my house a home is my French Bulldog, Jazz.”

At 44, Mischa Kremer is an entrepreneur who successfully translated his passion for healthcare into two businesses: Perfect Health, specialised in nutritional supplements, and Perfect Lab, focused on preventative medical health checks. Having originally come to Zuidas in search of space and balance, he has lived and worked in the district for years now. But he’s still looking ahead and says bringing more nature and character to the district would heighten its appeal.

Mischa Kremer

Can you tell us something about yourself? What do you do, and what brought you to Zuidas?

“I was born in Amstelveen, but grew up mostly in Amsterdam Zuid. I played football at the AFC and have good memories of that time. That sense of belonging somewhere has always drawn me. In the end, Zuidas felt like a logical choice because there’s more space than in the city centre. It’s also perfectly positioned for me, close to Schiphol Airport, the motorway and to Amstelveen, where my family and friends live. It feels safe and professional, though I occasionally miss the warmth you have in other neighbourhoods.”

What is your favourite spot at home?

“My living room, where I unwind after a long working day. The room has a clean, modern design, yet feels snug and comfortable. What really makes this room special is the view. The large window offers a gorgeous panorama of the Zuidas skyline, which is such an inspiring view, especially at dawn and dusk. But what really makes my house a home is my French Bulldog, Jazz. He

provides companionship and warmth, which are essential for me.”

What is your favourite spot in Zuidas?

“My social life is mostly centred in Amsterdam and Amstelveen, but I am in Zuidas a lot. My gym is here and I’m a regular at Renessence, both of which help me recharge and boost my health and fitness. I love trying new things, so by now I’ve tried out most of the restaurants in Zuidas.”

What do you hope the future holds for Zuidas?

“Zuidas pretty much has it all, from shops and cafés to beautiful nature nearby, such as Beatrixpark and Amsterdamse Bos. It’s a dynamic place with loads to offer. I personally would appreciate there being a theatre or cinema someday. Some kind of cultural venue would enliven the neighbourhood so there would be more going on. Instead of being a mere business hub, Zuidas could be a place where you can hang out and get a culture fix.”

Do you want to stay in Zuidas for good?

“When I came to live here in 2016, I thought Zuidas was amazing. It still is, but life changes, and so has what I want. Nature and space are becoming more important to me now. I can see myself living in a detached house on the waterside someday, or maybe abroad, in a place like Spain, for part of the year. Ideally, in that case, I’d keep my place here. We’ll see what the future brings, but for now I’m happy where I am.”

Are there any downsides to living in Zuidas?

“For sure, there are some downsides. You can’t get away from its original DNA. It’s basically an office estate in the financial heart of Amsterdam. As such, it may lack some charm, but it’s also unique, because business is just in the air here. You also see it in the people, who tend to be focused on their own goals. This makes it interesting to do business in Zuidas, but if you decide to settle here, it’s important to be aware of that fact. Fortunately for me, I don’t live in the busiest area.”

Text: Ruby van Oers • Photography: Roxanne Wilm

SUSTAINABILITY FOREST ON A10 AS GIFT TO AMSTERDAM

On 21 June, Amsterdam will receive a rather extraordinary birthday gift: a ‘Birthday Forest’ to be planted on the A10 ring road for one day. The one-off mega-project aims to call attention to the need for more urban vegetation. Hello Zuidas wanted to know: what sparked this idea? And what will happen to all the trees afterwards? We talked with the project’s initiators, Hannah Hendrikx of De Gezonde Stad foundation and Bruno Doedens, landscape artist and designer of ‘Bosk’, The Walking Forest in Leeuwarden.

Where did you get the idea to plant a forest on the motorway?

Hannah: “Our foundation advocates for more vegetation in and around Amsterdam. The amount of green space per home has gone down 25 per cent in the past five years, so this is urgently needed. Trees are vital in urban centres: they cool streets, purify the air, store water, promote biodiversity and increase wellbeing. We saw what an effect the Bosk project had in Leeuwarden, where people missed the trees after they were gone. So when Bruno approached us about making a powerful statement in

Contribute as Zuidas resident or company?

Scan the QR or go to the website: www.degezondestad.org/verjaardagbos

Amsterdam, we immediately fell in love with the idea. He told us about his European Circle4Change project that gives ‘birthday trees’ to people on their birthdays, and this led to the idea to give Amsterdam a forest for its birthday.”

What can visitors expect to see on 21 June?

Bruno: “An entire forest of 750 large and 7,500 smaller trees on the Amsterdam ring road! Nothing like this has ever been done before, which makes the Birthday Forest truly unique. Mostly, the forest is there to be experienced. It is a place of calm, but also a welcoming setting to come together and be inspired. Pakhuis de Zwijger will be organising a variety of activities, including a forest ranger telling us about the life of the forest, serene choral performances and mysterious forest creatures that pop up unexpectedly. The point is not to create spectacle, but a sense of wonder. My hope is that people will ask themselves: how are we actually treating nature? And how much do we depend on trees? Above all, though, it’s a statement that, together, we can achieve the impossible.”

What will happen to the trees afterwards?

Hannah: “All the trees will get a permanent home. The city will plant the 750 large trees, which were donated to Amsterdam by a group of wealthy business leaders, in public spaces. Of the 7,500 smaller trees, some will be distributed among city residents and the rest will be planted in the Amsterdam area. This will also kick

off a project by Trees for All and De Groene Stelling to plant another 75,000 trees in the Amsterdam metropolitan region. But maybe more important than the trees themselves, is the message that Amsterdam needs to be much greener. And it can be! Just look at other European cities, like Paris.”

Could the Birthday Forest inspire Zuidas to become greener as well?

Bruno: “Absolutely. It’s an outmoded idea that contemporary business and residential districts have no place for lots and lots of vegetation. Not that it’s easy: the high price of land and infrastructure don’t leave much room. But these are all choices we make. I hope the Birthday Forest will inspire companies and residents to rethink urban greening and to do their part for a softer, greener living environment.”

How can Zuidas residents and companies contribute?

Hannah: “Many companies in Zuidas have already signed on as sponsors. Loyens & Loeff, RAI, Nauta Dutilh and Arcadis, to name a few. And more and more residents are contributing as donors. If anyone is interested in learning more about this amazing project and in sponsorship or in making a financial contribution, check out our website: www.degezondestad.org/verjaardagbos. On the site, we also describe other ways people can help green the city. We can plant the seeds together!”

Hannah Hendrikx

Bruno Doedens

Text: Gordana Todorovic

AGENDA MARCH & APRIL 2025

EVENT (MEMBERS ONLY)

31 March

HOSPITALITY & RETAIL SESSION

@ Firebird bar – www.hellozuidas.nl

During this Hospitality & Retail meeting, we’ll be discussing the latest sector developments and challenges. The session is for Hospitality & Retail Network members only, to share experiences and learn about opportunities. Keep an eye on our social media channels for more information! Invites to follow.

Every

Thursday

ZUIDAS MARKET

@ George Gershwinplein – www.zuidasmarkt.nl

You’ll find a wide selection of products at the Zuidas market, along with seasoned vendors who know their trade, know the value of genuine service and care about their customers. They are the heart of the Zuidas market!

Every Thursday & Friday BUENA VISTA

@ Hasta La Vista – www.hastalavista.baby

Every Thursday and Friday, we turn up the heat and celebrate the weekend in style. Our DJs spin the hottest tunes, the drinks are cold and the disco ball is ready to dazzle. As the sun dips below the horizon, we raise our glasses to the weekend from Hasta La Vista’s 19th-floor paradise.

Every Friday LIVE MUSIC

@ Market 33 – www.market33.nl

Food, music and a bit of mess: that’s what Market 33 is all about this March and April!

Every Friday, Market 33 hosts live music, performances and club nights (with great DJs to get you dancing!) to kick-start your weekend. And don’t forget: food is meant to be enjoyed, not overanalysed!

Every Wednesday OYSTER FEAST

@ Manhattan Lounge bar www.manhattanbar.nl

Every Wednesday, feast on fresh oysters for just €1.50 each at Manhattan Lounge Bar. And if oysters aren’t your thing, there’s also a limited à la carte menu with a selection of snacks and dinner options. Great flavours, vibrant company and the casualchic setting make for a perfect midweek escape. More info: www.manhattanbar.nl

Every Thursday JAZZ NIGHT

@ Manhattan Lounge bar – www.manhattanbar.nl

Every Thursday, Manhattan Lounge Bar transforms into the ultimate jazz club. Lose yourself in the rhythm of live performances by talented artists, while sipping perfectly mixed cocktails and enjoying the cool ambiance. Come jazz up your Thursdays with an unforgettable evening of music and style.

Every Sunday SIP & PAINT

@ De Japanner Zuid www.dejapanner.com

Let your creativity run wild during the Sip & Paint sessions every Sunday at De Japanner Zuid. Enjoy a fun and laid-back experience with art, drinks and good company. Curious? Contact the team for full details and come along for an inspiring Sunday.

14-15 March 2025

SYMPHONY OF MAGIC – THE MUSIC OF HARRY POTTER LIVE

@ RAI Amsterdam – www.rai.nl

How do you convey the story of friendship, adventure and love in a thrilling world of wizardry through music? How does magic sound? Just leave it to acclaimed composers such as John Williams, Patrick Doyle, Nicholas Hooper and Alexandre Desplat.

23-24-25 May FOODFESTIVAL DISCODIP

@ Amsterdamse Bos - www.discodip.nl

• Entertainment: Jump into our ferris wheel while eating the best desserts, join the drag discobingo, sing your heart out at the karaoke and dance the night away

• Food: eat things that you won’t find at any other foodfestival: peking duck pancakes, matcha crème brulee crepes, a real Mexican chilaquilebar, Sicilian arancini or cannoli, but also the best Kentucky style fried chicken and lots more!

• Drinks: beers, wine(tastings), mix-drinks and lovely cocktails

The best place for Friday afternoon drinks. Get your tickets now www.discodip.nl/tickets

27 March 2025

Every Thursday BEATS, BITES &

VIBES

@ Limon - limon.amsterdam

Every Thursday, the party comes alive at Limon! The best DJs, delicious cocktails, and an electric atmosphere make this the place to be. Our chefs serve the finest dishes, and the staff ensures you have everything you need. Come dance, raise your glass, and experience the ultimate party vibe! And who knows, you might spot DJ Nicky Love behind the decks. Don’t miss out!

GET TO KNOW DUTCH AND THE DUTCH!

@ Taalcentrum VU – www.taalcentrum-vu.nl

Do you work in the Zuidas business district and want to feel more at ease speaking Dutch? Join our interactive workshop ‘Get to know Dutch and the Dutch!’, organised in collaboration with Taalcentrum-VU. This workshop is designed for professionals (B2B) who want to learn the basics of Dutch and feel more confident making small talk. In a fun and practical setting, you’ll get to grips with essential Dutch phrases and cultural insights that will help you connect with your colleagues and clients. More info: elisa.schouten@hellozuidas.com, project manager for Diversity, Equity & Inclusion.

22 March 2025

SOLO STORIES: ‘T HOOGE NEST

@ Griffioen VU – www.griffioen.vu.nl

When writer Roxane van Iperen and her family moved into an old villa in the woods outside of Naarden, she knew nothing of the house’s history. But while renovating, she discovered intriguing traces of the past: under that very roof, two Jewish sisters once operated one of the single largest hiding places for Jews in the occupied Netherlands. Eighty years after the Second World War, ‘t Hooge Nest is a gripping monologue that brings their true story back to life for our own day. Who were the women who lived in this house? And what made them so brave? Based on the bestseller of the same name.

Sit down to the Zuidas CEO Breakfast and meet the movers and shakers of Zuidas. Green Business Club Zuidas is inviting CEOs from a range of companies to discuss the future of sustainability in Zuidas.

23-29 March 2025

DE NATIONALE CARRIÈREBEURS

@ RAI Amsterdam – www.rai.nl

The Career Fair is an event where students and job seekers connect with top employers. It offers networking, career advice, and job opportunities across various industries. Companies present vacancies, internships, and training programs. Workshops and presentations provide insights into recruitment and industry trends. It’s the perfect place to explore career options and make valuable connections.

12-13 April 2025

SWAN LAKE

@ RAI Amsterdam – www.rai.nl

Experience the spellbinding story of Prince Siegfried and Princess Odette, in a new production boasting opulent sets and splendid costumes. This brand-new European tour of the classic ballet sweeps you away into the timeless romance of a swan princess and her prince.

10 April 2025

EVENT (MEMBERS ONLY)

HELLO ZUIDAS GRAND SLAM

@ The All Out – www.hellozuidas.nl

Hello Zuidas invites you to join us at a brand-new event!

On 10 April, Hello Zuidas is hosting the ‘Hello Zuidas Grand Slam’ at The All Out, an activity bar where Zuidas-based businesses can square off for some friendly competition. This event is for members only and promises to be a fun mix of networking and activities.

21 April 2025

NEW MENU LAUNCH

@ Wagamama – www.wagamama.nl

Wagamama has long been the place to enjoy a nutritious lunch or dinner with colleagues, friends or family. On 21 April, they’re launching a new menu. Discover delicious Asian dishes like coconut kare squash and lollipop prawn kushiyaki. Try them all from 21 April!

26 April 2025

ORANJEBLOESEM

@ Olympic Stadium www.olympischstadion.nl

Returning to Amsterdam’s iconic Olympic Stadium on Saturday 26 April, this year’s Oranjebloesem Festival once more promises to top the list of most memorable King’s Day celebrations in the Dutch capital. As the organisers say, ‘There is no alternative’ for this trendsetting, one-of-a-kind festival.

Construction of Hartwig Museum off to a festive start:

A CULTURAL ENRICHMENT FOR ZUIDAS

On 27 January, the start of construction work at the future Hartwig Museum on Parnassusweg was celebrated with a very special ceremony: the burial of a time capsule. The capsule contains documents, drawings and personal items contributed by neighbours, business partners, the construction team, employees and artists including AA Bronson, Julien Creuzet, Ana Pi, Tarek Atoui and Wu Tsang.

Hello Zuidas’ own Olivier Otten was also at the event. A lovely moment during the ceremony was when, in a symbolic and emotional gesture, Alderwoman Touria Meliani placed her first Dutch residence permit inside the capsule.

A museum with a mission Hartwig Art Foundation is dedicated to fostering and facilitating the production, presentation and preservation of and communication about contemporary art for the whole of society. A key piece of this mission is the transformation of the former courthouse at Parnassusweg 220 into the Hartwig Museum. The plans have been entrusted to a consortium of architects and designers including Hartwig director Beatrix Ruf, OMA, Jan Loerakker (grandson of the original architect), LOA, London-based JAM and Milan-based Formafantasma.

Blueprint for the future Hartwig Art Foundation has al been active for several years as a museum without walls, in partnerships with Stedelijk Museum Amsterdam, Oude

All of the artworks purchased or commissioned by the Foundation will be donated to the Dutch State Collection (Rijkscollectie), adding to the nation’s cultural heritage and making these works available to institutions around the globe.

As a cultural hub offering space for reflection, creativity and inspiration, the Hartwig Museum promises to be a tremendous enrichment of the dynamic Zuidas district. Here, art production, exhibitions and interactive activities will come together under one roof, embodying the classical model of the museum as a public forum.

Proxy: a temporary testing ground

With the official opening not scheduled

until 2028, Hartwig Art Foundation will be offering the Zuidas community a preview in the form of Proxy, a temporary public meeting space at Parnassusweg 213. This location will serve as a community lounge and museum testing ground, host a varied programme of lectures, film screenings, workshops and more. Area residents and visitors are welcome to stop in for coffee, conversation, or to browse through magazines and books at the reading table.

With the festive construction kick-off in January and opening of Proxy this spring, Zuidas will be embarking on a new chapter in which art, culture and community come together. A chapter that not only the Zuidas district but the whole of Amsterdam can be proud of. Hello Zuidas will keep you posted about developments surrounding the museum.

Kerk Amsterdam, Performa New York and Holland Festival.

Artist’s impression of the Hartwig Museum: © Hartwig Art Foundation, 2025

Marco Peppel (Board Chair, JP van Eesteren)

Touria Meliani (Alderwoman for Art and Culture)

Beatrix Ruf (Director, Hartwig Foundation)

SAFETY & SECURITY

Hello Zuidas is committed to promoting safety and facilitating a secure environment in which to do business. On 28 January, the Hello Zuidas Safety & Security Network held its first event of the year, for Security Members only. Hosted by Palo Alto Networks in Valley, the gathering featured a guest speaker from the Dutch General Intelligence and Security Service (AIVD), who gave a fascinating talk. There was also a presentation by Hello Zuidas of the results of our research into strengthening social cohesion and knowledge sharing. Following the session there was time to network, with catering provided by Amsterdam Eet. We would like to thank everyone for a successful event!

Are you interested in becoming a Safety & Security Network Member and joining us next time? We would love to hear from you: elisa.schouten@hellozuidas. com, chairperson, Safety & Security Network angela.ham@hellozuidas.com, secretary, Safety & Security Network

Photography: Roxanne Wilm

Young talent elevates facility services to a higher level STER FACILITY MANAGEMENT

Young professionals a driving force in facility management

What sets STER Facility Management apart is that they put talented young professionals on challenging facilities projects. As well as fresh energy and innovative ideas, these young talents have the motivation to make a real strategic and operational difference. “We believe young, motivated professionals have something special to offer”, asserts Dagmar Groot-Vegting. “They are eager to learn, flexible and take a fresh perspective on facilities issues. By pairing them with seasoned FM professionals, we put them on the path to rapid growth and offer clients immediate added value.” STER Facility Management works with companies

that are looking for a more innovative approach to facility services. They give young professionals opportunities for rapid advancement, while clients benefit from their go-getting, problem-solving attitude.

“Our clients can count on a young associate who offers input and solutions and at the same time is closely supervised”

Intensive supervision and guaranteed results

A crucial factor in STER FM’s success is the intensive supervision its young professionals receive. “We invest a great deal in their development”, Floris Wieman affirms. “Our coaching, training

and mentoring quickly empower them to take charge and make a real impact in the workplace.” This approach uniquely blends the fresh perspective of a junior with the effectiveness and knowledge of a seasoned senior. “Our clients can count on a young associate who offers input and solutions and at the same time is closely supervised”, Wieman explains. “This makes the difference.” STER FM also promises clients guaranteed results. Their young professionals always work to predefined objectives and measurable results. “We take responsibility for the quality of the job we do and make sure companies really experience the impact of our talents”, Groot-Vegting concludes, adding: “We’re ready to show Zuidas what we’ve got!”

STER Facility Management Lage Naarderweg 45 – 47 1217 GN Hilversum info@ster-fm.nl www.ster-fm.nl

Text: Romy Lange

Hello Zuidas sat down with STER Facility Management chief commercial officer Floris Wieman and founder Dagmar Groot-Vegting to learn how their company is tapping young facilities talent to offer clients a combination of fresh insights, innovative solutions and a targeted approach.

Dagmar Groot-Vegting

Floris Wieman

AMSTERDAMSE BOS PARTNER PACKAGES

Bringing nature and society together

Amsterdamse Bos offers partners an inspiring and green location for meetings and team-building activities. Bring your team for an invigorating brainstorming session, away day or informal get-together in a tranquil, natural and functional setting.

When you book one of our packages, you automatically become a partner of Amsterdamse Bos and support our biodiversity, climate, health and social welfare projects. Working side by side, we bring nature and society together.

Discover what Amsterdamse Bos can do for your organisation.

MEET IN STYLE AT DE

BOSWINKEL

Idyllic comfort in nature

De Boswinkel is the visitor centre of Amsterdamse Bos and a lovely meeting location that weds comfort with nature. The stylish space has everything you need for an inspiring gathering, from informal drinks to a large conference.

• Small meeting room: Intimate meeting room with a view of De Bosbaan. Suitable for presentations, brainstorming sessions and small gatherings of up to 15 people.

• Large meeting room: Spacious meeting room with a nature display and beautiful view of the forest. Suitable for presentations, brainstorming sessions and large gatherings of up to 100 people.

• Restaurant: Pleasant ambiance with small tables and a bar, perfect for receptions, networking and relaxing post-meeting drinks. An experienced bartender is ready to serve you. Suitable for up to 100 people.

• Facilities: Fully equipped kitchen with lunch or catering options tailored to your wishes.

• Support Amsterdamse Bos: All proceeds from hiring this venue go to support our biodiversity, climate, health and social welfare projects.

• Become a partner of Amsterdamse Bos: When you hire a venue with us, you are making a direct financial contribution to our nature and wildlife projects and your organisation automatically becomes a partner of Amsterdamse Bos.

BOOK NOW!

Meeting location #1: De Boswinkel

INSPIRING VIEWS OF VOGELEILAND Exclusivity

Looking for an inspiring meeting location in the middle of nature? The charming forest cabin occupies one of the most picturesque spots in Amsterdamse Bos. Once a biology classroom, the interior has been transformed into a tranquil, exclusive meeting location. The cabin is nestled in the heart of the forest, on Vogeleiland, a bird habitat encircled by water. It can be hired for your exclusive use, offering a quiet location for your team to gather and enjoy the outdoors.

• Capacity: Suitable for 24 people indoors and up to 75 people when using the beautiful outdoor area.

• Unique ambience: Surrounded by greenery, water and birdsong; perfect for creativity and focus.

• Facilities: Comfortable meeting space adaptable to your wishes.

• Ideal for: Strategic sessions, team-building, workshops and meetings in an inspiring environment.

• Support Amsterdamse Bos: All proceeds from hiring this venue go to support our biodiversity, climate, health and social welfare projects.

• Become a partner of Amsterdamse Bos: When you hire a venue with us, you are making a direct financial contribution to our nature and wildlife projects and your organisation automatically becomes a partner of Amsterdamse Bos.

Meeting location #2: Vogeleiland

VOLUNTEERING WITH YOUR TEAM Fostering tomorrow's nature together at Amsterdamse Bos

As well as a venue for business functions, Amsterdamse Bos also offers partners a chance to actively support biodiversity and climate through voluntary work and Corporate Social Responsibility (CSR) activities. Your team can assist with forest upkeep, sprucing up recreational areas or helping out with our biodiversity projects. This is a valuable way to give back to nature in a true partnership.

Get your hands dirty at Amsterdamse Bos

Join our Management and Maintenance Team for a day of forest management and nature conservation in Amsterdamse Bos! We’ll be using hand tools to prune, rake, hoe and weed out encroaching plants. Enjoy a day of outdoor activity while strengthening your team and contributing to a greener future!

Monitor like a forest ranger Discover, learn and experience nature up close

What’s it like to observe nature the way a forest ranger does? During this interactive excursion, your team will learn how to monitor wildlife in Amsterdamse Bos. Experience a whole different side of the forest in this educational and unforgettable team activity.

Test your skills with 'Escape Forest' Challenge your team and beautify nature

Are you ready for an adventure in Amsterdamse Bos? Escape Forest combines team-building, competition and nature conservation! In small teams, you’ll follow the trail of a thrilling forest tale, completing assignments along the way and competing to gather the most litter. The team with the biggest impact wins!

Interested? Register your organisation or send us your questions at bosvrijwilligers@amsterdam.nl or call our volunteer coordinator Kayleigh Ranzijn on 0641812765.

TEAM-BUILDING IN NATURE

From excursions with the forest ranger to downtime on the water

Nature has a profound effect on people. It sparks creativity, lowers stress and knits your team together. So what are you waiting for? Book your team day in the beautiful Amsterdamse Bos and let our experts do the rest!

Expand your horizons and strengthen team spirit

Looking for an athletic challenge? Have your team step outside their comfort zone during an Ultra All-Inclusive sport day. Our experienced trainer will take the whole team on a super-charged, dynamic circuit. Go for a seasonal hike beneath the treetops or an adventurous canoeing expedition and experience a whole different side of forest life.

Spark creativity and make a lasting impact together

For teams seeking an original and sustainable activity, a visit to Amsterdamse Houtwerf, our timber yard, is an inspiring choice.

You’ll work together to build bird boxes from real Amsterdam wood, creating a tangible souvenir while supporting wildlife.

Slow down and savour the moment

There’s no better way to cap a successful day than with a delicious lunch, fun BBQ or sipping drinks in a nature setting. We’ll take care of all the details so you can sit back and relax.

Meetings with a fresh perspective

Mix business with nature and hold your meeting at unique location in Amsterdamse Bos. Check out our picturesque Vogeleiland for an inspiring working day or visit us at De Boswinkel to find out what nature can do for your organisation.

Discover all the possibilities for your team day Interested in our packages and pricing? Check out our full offering and plan your unforgettable day. Scan the QR code and let yourself be inspired!

NEW MAURICE RAVELLAAN OPENS BRIEFLY

From Friday, 31 January, the new Maurice Ravellaan, alongside the AFC football club, has been opened for pedestrians, cyclists and cars. However, this will only be temporary –because we will be working on underground cables and pipelines again in May this year.

Approximately 400 m in length, Maurice Ravellaan will ultimately form the main access route to the municipal Goed Genoeg sports park, where AFC plays, and to the Ravel residential district currently under development. The avenue, extending from Gustav Mahlerlaan, begins at the junction with Beethovenstraat and runs in an easterly direction to Antonio Vivaldistraat. Currently, the builders are still hard at work

completing the residential district, which is why Maurice Ravellaan will again be closed to traffic for several months later this year.

Comfortable entrance

For pedestrians, there is a spacious waterside promenade, next to the brandnew Ravelgracht, with an access bridge leading to the AFC football pitches halfway along it. On the other side of the footpath,

there is a wide green strip with a separate cycle path next to it. Next to that is a carriageway for traffic in both directions, which is currently still fenced off on the south side. That is where the construction site for the new Ravel residential district is located and cars will never go beyond that point: Ravel will become a car-free neighbourhood.

Avenues and streets in Zuidas

Did you know that we use the term laan (or avenue/lane) for roads that run in an easterly and westerly direction in Zuidas,

such as Maurice Ravellaan? For the roads that take you from north to south (and viceversa), we use the word straat (or street), such as Beethovenstraat.

From Zuidoost to Zuid

Chief public spaces designer Joost de Wit previously told us that Maurice Ravellaan is set to be much more than just the entrance to the Ravel residential district and the AFC football club. Maurice Ravellaan completes the route running in a straight line from the Kenniskwartier innovation district in the west of Zuidas (where VU Amsterdam is

Source: Zuidas.nl

located) to the Ravel residential district in the east. It also creates lots of connections with the rest of the city, including for cyclists from Amsterdam Zuidoost wishing to get to Amsterdam Zuid station.

From Buitenveldert to Beatrixpark

More locally, walkers from Buitenveldert can take Maurice Ravellaan and Beethovenstraat to reach Beatrixpark. In the future, this will also be possible via the yet to be constructed Vivaldipassage, a tunnel for cyclists and pedestrians that will run from Antonio Vivaldistraat underneath

the A10 Zuid all the way to Beatrixpark – but that will not happen until 2036.

Upcoming closure of Ravellaan

Starting in May 2025, we will begin work on the cables and pipelines at the Maurice Ravellaan/Beethovenstraat junction, next to the entrance to the Valley underground car park. Although we are closing Maurice Ravellaan to traffic from that side, it will still be possible to access the car park via Antonio Vivaldistraat on the other side of Maurice Ravellaan. We will keep you informed of developments.

INTRO

REAL ESTATE SPECIAL

“Architecture will always be my passion, but I also enjoy the management role.”

David Gianotten

“It’s wonderful to lead one of the world’s top five firms with a fantastic team.”

David Gianotten is the managing partner – architect of OMA, where he combines management responsibility with his passion for architecture. He runs the business side of the firm while also pursuing a range of projects around the globe. After working in Asia for many years, and establishing an OMA office there, in 2015 Gianotten returned to the Netherlands to oversee the firm’s internal development. With buildings on every continent, in Zuidas OMA designed nhow Amsterdam RAI Hotel.

Can you tell us something about your job at OMA?

“I am in charge of all contractual affairs, HR management and business development. In addition to this, I have my own architectural portfolio, designing buildings across the whole world. So, it’s sort of a dual job. Now that everything is up and running smoothly, I spend forty per cent of my time doing management and sixty on projects, which is an ideal balance for me. I’m currently working on projects on every continent. Alongside the firm’s founder, Rem Koolhaas, I worked on nhow Amsterdam RAI Hotel together with Reinier de Graaf. Some of our other recent projects in Amsterdam include Apollolaan 171 for the Kroonenberg Groep and the Museum of Contemporary Art (MCA) in the old courthouse on the Parnassusweg. Architecture will always be my passion but, having an MBA, I also really enjoy the management role. It’s wonderful to lead one of the world’s top five firms with a fantastic team.”

nhow Amsterdam RAI is the largest new-built hotel in the Benelux. What inspired the design?

“nhow Amsterdam RAI Hotel was designed for a competition from which judges selected the best entry. The building occupies a complex location where space is scarce. We created a cylindrical core going all the way up and containing all lifts and technical facilities, and to this attached three triangular volumes pointing in different directions. Each of the triangles was precisely oriented to the surrounding sight lines, so whether you’re approaching it from the A2, A20 or city, the building looks like it’s coming straight at you.

Text: Sophia Etmans • Photography: Roxanne Wilm

The triangles are suspended, as it were, from the central concrete core. This minimised the land area needed as the core is the only element that runs all the way from top to bottom, on which the rest of the building ‘hangs’. This makes it unusual structurally, because while buildings with suspended volumes are not uncommon, supporting a whole building on a single core is rare.”

If you were asked to name one memorable project, what would it be?

“One of the buildings I am proudest of and that’s genuinely unique, is the Taipei Performing Arts Center, which is the largest theatre in Taiwan. I spent a very long time on that. The project got loads of publicity and won many awards, and got to be very well known in the architecture world. However, if you want to know which project I personally enjoyed most, it would be Potato Head Studios in Bali. The client is a very good friend of mine and I was involved from the start. It turned out to be a great success and it is the world’s most sustainable resort.”

From an architect’s point of view, what’s missing in Zuidas?

“I can’t wait to see how Zuidasdok turns out. Right now, Zuidas still feels like two separate worlds, with Amsterdam Zuid Station forming a barrier between them. Travelling around the world, we’ve visited lots of large business districts that feel very cohesive. Sydney is a brilliant example. But in Zuidas, the motorway runs through it like a scar. I hope Zuidasdok will remove that scar.”

HORIZONS AMSTERDAM: CLIMATE-POSITIVE LIVING IN A VIBRANT URBAN COMMUNITY

Horizons Amsterdam is a residential project in the capital’s dynamic Sluisbuurt that is taking sustainability, innovation and community to a new level. Built to generate more energy than it needs and designed to actively contribute to a circular, low-carbon residential environment, Horizons is not only a place to live but a climate-positive urban neighbourhood that beautifully blends housing and nature.

Sustainable, energy-positive housing Horizons is designed for the future. As well as generating more energy than it consumes, it also uses CO₂ storage technologies to minimise climate impacts. The project is mainly circular, turning waste water into a reusable resource and is mainly constructed from natural materials. Additional features such as planted façades, nature-inclusive roof gardens and a rich ecological

design help to boost biodiversity, making Horizons not only a home for people but a rich haven for nature.

Living in a harmonious environment

Horizons Amsterdam embodies a unique mix of urban energy and natural serenity. Sluisbuurt is well known for its low-traffic streets, green footpaths and wealth of waterways. Bicycle and pedestrian routes connect the district to the rest of Amsterdam, while the IJmeer and nearby parks offer plenty of opportunities for relaxation and recreation. Whether you’re jogging along the water, taking a bike ride through the city or enjoying a quiet morning on your balcony, Horizons strikes the perfect balance between the urban and natural environments.

A home for everyone

Horizons houses a variety of apartments, including rental and private sector units, as well as duplex apartments and exclusive penthouses. The ground floor provides space for businesses and a common atrium where residents can get together, while the communal courtyard and rooftop terraces invite impromptu gatherings and group activities. From meetings in the courtyard for summertime drinks to relaxing days, Horizons fosters a genuine sense of community where residents feel at home.

Future-proof district

Horizons is part of Sluisbuurt, Amsterdam’s new sustainable district. Bicycle traffic and public transport take precedence here and the infrastructure is

designed to foster a healthy, green living environment. The district’s use of smart technologies and innovative construction methods are helping to raise the overall standard of wellbeing and sustainability in Amsterdam. With the city centre within easy reach and nature literally around the corner, Horizons combines the best of both worlds: the bustle of city life in a sustainable, peaceful setting.

Curious about what Horizons has to offer you? Get in touch with one of the agents and discover how to be part of this unique residential experience. www.horizonsamsterdam.com

Eefje Voogd Makelaardij

Parnassusweg 201 1077 DG Amsterdam

+31 (0) 20 305 05 60 nieuwbouw@eefjevoogd.nl

Amsterdam Sotheby’s International Realty Emmalaan 23 1075 AT Amsterdam

+31 (0) 0 208 00 20 info@sothebysrealty.nl

Eran Hausel, Steijn Schothorst, Sander Bovenkerk and Igor Veendrick

RULING IN REAL ESTATE FOR TWENTY YEARS

Friends and partners for life

Eran Hausel and Sander Bovenkerk started their property firm Heeren Makelaars on Stadionweg 75 in 2004. But the pair’s partnership goes back even further, to a deal on Hoofdweg 27 years ago. Their friendship grew over the years, reinforced by shared transactions and governance roles in JMA, a networking organisation for young property agents in Amsterdam. At some point they had the idea to establish a brokerage together, and so Heeren Makelaars was born. Their motivation? “To keep raising the bar! To maximise opportunities and be a decisive force in the industry”, says Eran, to which Sander adds: “Working hard together gives us energy.”

Motived team

Starting out, it wasn’t all plain sailing, but a strong work ethic helped Eran and Sander carve out a name for themselves. Working from early to late, they built up the business, taking on any property, regardless of neighbourhood or price category. To this day, their portfolio is characterised by this same breadth of range. “Heeren

Makelaars has always been a boutique office and we’ve always been very much hands-on as partners”, Sander says. The company also owes its success to a closeknit team in which everyone has a voice. Igor Veendrick joined the team ten years ago as a student trainee and advanced rapidly from there. Within a month, Eran offered him a permanent job, and two

years ago he became a partner in the firm. Sander explains: “Igor is talented, ensures continuity and rejuvenates the team”.

Quality in the capital’s housing market

That team consists of a mix of seasoned agents and young talent. Heeren Makelaars is working hard to recruit and train new agents to fuel further growth, with the aim to expand the team to up to 25 people over the next several years – though without forsaking their signature bespoke approach.

“Our motivation? To keep raising the bar! To maximise opportunities and be a decisive force in the industry.”

Loyalty and a strong network

Collegiality is an essential ingredient in the firm’s success, but also in the

“Our style is streamlined, aggressive and creative.”

Amsterdam property sector as a whole. A fair market and strong partnerships enable the best deals, after all. As an active participant in the MVA Amsterdam real estate brokers association, the agency is committed to sharing knowledge with fellow professionals and upholding good market practices. Heeren Makelaars also has a strong network outside of the Netherlands. Foreign buyers are drawn to Amsterdam, and the firm uses international platforms to enhance its portfolio visibility. “This will only grow”, predicts Igor. In the Netherlands, Heeren Makelaars has built up a loyal clientèle, including family enterprises, institutional investors and individual buyers who have long trusted Heeren’s expertise. Sander emphasises that they are “incredibly grateful” for this.

Agents of creativity

Clients choose Heeren Makelaars for their excellent quality, personal approach and 24/7 mentality. The firm sets itself apart through creativity and smart price strategies. “Our style is streamlined, aggressive and creative”, Igor sums up. They steer a steady course, even when navigating headwinds. Sander and Eran explain that, “by powering full steam ahead, keeping the team intact and expanding with strong people, we’ve been able to make the difference in challenging markets. When the housing market revived in 2013, we were in a good position for a massive growth spurt”.

Eran Hausel & Sander Bovenkerk

Investing in future generations

Alongside growing their business, the founders also invest in the personal development of their employees. They see coaching and motivating team members and training young talent as an important part of their jobs. “It’s wonderful to see people thrive and give them opportunities”, says Eran. Sander says he values the interaction between experienced and new agents above all. Igor learned the ropes from Eran and Sander and is now passing his knowledge on to the firm’s next generation: “Their distinctive styles perfectly complement each other. I’ve learnt a lot from them and now I’m passing that on. Heeren Makelaars will always be a firm where expertise, teamwork and thinking ahead are paramount, creating a basis for future generations of property agents and clients.”

Fourth partner named this year

Steijn Schothorst joined Heeren Makelaars in 2021, having previously worked at another property firm. “With almost eight years’ experience in the trade, I’m set to become a partner and join the company’s three-man core team. Our decision to all work on the same floor keeps everyone in the loop and able to respond flexibly as things arise.”

Heeren Makelaars’ new-build vision

Heeren Makelaars has a wealth of experience in the new-build market. “We were involved in the very first residential tower in Zuidas, New Amsterdam, years ago. Now we’re working on additional projects in the district and are discussing the sale of newbuild projects with developers. In recent years, we’ve become more specialised in project based work and set up a new development team catering specifically to this market”, Sander continues. Eran: “We have seen a slight uptick in housing stock in the past 12 months, but the market’s still tight.” Looking ahead, Heeren Makelaars is set to remain a major player in the city, especially in Amsterdam Zuid. “Our ambition is to grow twenty to thirty per cent in the coming years”, Igor confirms. “But, despite expanding, we’ll still be a boutique agency with a personal and service-oriented approach.” In short, an agency intent on expanding its market share through a combination of high quality and strategic growth.

Heeren Makelaars

Stadionweg 75 1077 SE Amsterdam

+31 (0)20 570 3570

info@heerenmakelaars.nl www.heerenmakelaars.nl

Steijn Schothorst & Igor Veendrick

MORE THAN FACILITIES: HOW D&B IS MAKING OFFICES FLEXIBLE, ADAPTABLE AND SUSTAINABLE

From service provider to office adviser: the transformation of D&B The Facility Group

Focused on flexibility, efficiency and hospitality, D&B The Facility Group is the leading multi-service provider for high-end offices. Led by commercial director Sander Bon and new business manager Anouk ter Meulen, D&B offers comprehensive solutions that seamlessly fit the needs and identity of real estate clients. By advising early on in the development process, D&B prevents asset degradation, while creating offices that are as functional as they are sustainable. And, with expertise in operating costs, white label concepts and flexible facilities services, D&B knows how to optimise office performance and user-friendliness for tenants to make real estate that is truly ready for the future.

Sander Bon and Anouk ter Meulen

“Our multi-service approach transforms offices to optimise performance, keep them attractive and make them adaptable for the future.”

Multi-service approach

D&B offers a comprehensive service and single point of contact. “We supply customercentric and all other soft services from one site in Amstelveen, so clients can count on us for a streamlined service”, Sander says. Site managers play an instrumental role as clients’ dedicated contact. “As companies grow, it’s more difficult to serve them from a distance. We always have someone on site to ensure our clients get the attention they deserve.”

D&B’s approach is deliberately multi-service: “Our strategy is to offer a full-service package, exclusively in large urban areas, to ensure maximum efficiency and a high standard of service. D&B also offers property owners the flexibility to scale up or down. Offices tend to be empty on Fridays, for example. So why have a full facilities team on-site that day? This approach is forward-thinking and efficient”, Sander explains, “cutting unnecessary costs and making our services more dynamic and adaptable long-term”.

Expert real estate advice

“We frequently encounter projects where we are only brought in at the final stages, after functionality has been overlooked in favor of design and aesthetics, resulting in time-consuming and costly adjustments,” Anouk says. “You often see things like a nice reception desk with no OH&S provisions, or a poorly installed kitchen. For this reason, it’s good and also crucial for us to be part of the process from an early stage.” D&B maps out the full guest journey, “taking clients around an office, showing how spaces could

be utilised and so guarding them from making many of the common errors. The result is a more efficient, better designed working environment.” According to Anouk, “This approach has transformed D&B from a service provider into an office adviser. We do so much more than perform operations. Our proposition has changed and we now advise not only on facilities services but also on office layouts and functionality. Sustainability is alsoa crucial factor in all of this. We report to developers and architects and take certifications like BREEAM and WELL on board. We know exactly where gains can be made and how to give comprehensive advice, and this has real impact on clients’ working environments”.

Advice on operating costs

“With new developments such as those in Zuidas, we inform a client about what to watch out for in terms of both spatial layout and finances. We give them a transparent breakdown of what our services cost and the effect on tenants’ service charges.” With a portfolio that is 65 per cent real estate-based, D&B knows how to make the numbers add up. “We are well versed in real estate and all the precise calculations involved and can give developers and owners a more concrete picture.” D&B also knows how to make properties more attractive to tenants. Anouk: “We add a different perspective on how to make a building functional and welcoming. We might team up with property brokers to put visuals in vacant rooms, for example, or

offer flexible operating options like starting small with a coffee bar and expanding into a restaurant at a later stage. Customisation like this makes all the difference.”

White label catering concepts

“We believe a building’s brand is fundamental to its appeal”, Sander continues. “Where you used to see security guards or cleaning staff going around with big badges or supply carts, we’ve opted for a white label approach. Our people and branding are an extension of the building and expanding into a restaurant at a later stage." D&B develops concepts that are unique to each client and seamlessly fit their property and identity. “Our marketing department designs and implements white label concepts, like coffee bars and restaurants with no visible D&B logos”, An example is Danone, for which D&B created a tailored concept: ‘Blue’. “We made blue dominate, as water is fundamental to their products. It runs through the restaurant, events and uniforms.” For Kadans, D&B developed ‘The Makers’, inspired by the area’s industrial character. “We really try to see things through the eyes of the of the owner, manager and building”, Sander concludes. “Our people work at high-end locations and inbustling cities, which makes the work challenging, but also inspiring.”

D&B The Facility Group Gondel 1 1186 MJ Amstelveen +31 (0) 20 420 06 91 info@db.nl www.db.nl

Text: Ruby van Oers • Photography: Roxanne Wilm

The

luxury property market is changing: CURAÇAO THE NEW EXCLUSIVE DESTINATION

The pandemic has changed the property market worldwide, and Curaçao is no exception. More and more buyers are now seeking an ideal balance between work, family and lifestyle. According to Ray Seijs, owner of Curaçao and BES Islands Sotheby’s International Realty: “Recent years have made people rethink ideas about housing and investing. We have seized this opportunity to strengthen our market position and to become the leader in the luxury real estate market.”

A growing market

Demand for luxury homes on Curaçao has increased significantly with the island’s emergence as an attractive destination for second homes among international investors and buyers from both Europe and North America. This growth in demand has led to a sharp rise in the value of luxury properties, particularly in exclusive areas such as Coral Estate, Blue Bay, Vista Royal and Jan Sofat.

Exclusive opportunities and global connections

As well as advising on high-value purchases and investments on the island, Curacao Sotheby’s International Realty, also assists clients in the purchase of second and third homes in other exclusive locations worldwide. As part of Sotheby’s International Realty, the firm provides unparalleled access to a vast global network of the world’s most exclusive properties.

Curacao Sotheby’s International Realty www.sothebysrealty.com/eng/sales/cuw ray.seijs@curacaosothebysrealty.com

CORAL ESTATE 196 JAN SOFAT 175

“Dutch investors are increasingly looking beyond Europe due to stricter regulations and higher taxes”

Invest in prime Dutch Caribbean real estate via Dutch Caribbean Real Estate Fund (DCRF)

The Dutch Caribbean real estate market is developing rapidly and the flourishing tourist market fuels demand for luxury accommodations creating attractive investment opportunities. Ray Seijs of Curacao Sotheby’s International Realty and the Dutch Caribbean Real Estate Fund (DCRF) and Frank Lammers from PYGG Capital Partners and DCRF’s Fund Manager tell us why now is the time to invest.

Why invest in Dutch Caribbean Real Estate?

Islands such as Curaçao, Sint Maarten, Bonaire and Aruba are benefiting from a rise in tourism, including from North America. “We have been seeing a surge in direct flights and the region’s popularity is growing tremendously”, Ray Seijs says. “Curaçao in particular has caught up.” This growing popularity is driving up demand for luxury hotels, resorts and exclusive residential projects.

DCRF: convenient and transparent DCRF offers investors the opportunity to benefit from this investment opportunity without the ‘hassle’. The DCRF puts all the necessary local knowledge and experience at work offering senior secured

Text: Romy Lange

bonds with a fixed annual interest rate of 6.5% and profit shares with an expected minimum IRR of 9.41%. Investments are spread across several islands and property projects, thus reducing risk. Seijs: “With our AIFMD registration and Dutch Caribbean Securities Exchange listing, we guarantee transparency and security.”

A unique partnership

DCRF was co-founded by René Zwikker, Ray Seijs, and René Pol in close collaboration with PYGG. “We saw a need for an innovative fund solution providing Dutch investors with access to this attractive market”, Lammers explains. The fund’s focus is on properties for the luxury tourism market, such as hotels, resorts and

high-end gated communities. “We invest in what we believe in and where the expected return is highest.”

A lot of interest

Interest from private and institutional investors is overwhelming. “Dutch investors are increasingly looking beyond Europe due to stricter regulations and higher taxes”, Seijs says, “to investors with Caribbean appetite, DCRF offers a reliable, profitable and transparent product”.

AIFMD registered Fund Manager

PYGG Real Estate Fund Management BV, DCRF’s Fund Manager, is domiciled in The Netherlands and AIFMD registered. The partnership ensures a reliable legal structure allowing access to DCRF for Dutch investors.

Interested?

Would you like to learn more about investing in Dutch Caribbean luxury properties with DCRF? Visit www. dutchcaribbean.com or get in touch via dcrf@pygg.nl.

Frank Lammers

Ray Seijs

STRANDEILAND AMSTERDAM Sustainable green residential

oasis on the waterfront

The newest expansion of Amsterdam is Strandeiland: an innovative, sustainable district, where nature and community come first. Developed by Ballast Nedam Development, Strandeiland No1 is a self-sufficient, nature-inclusive, circular residential location that weds sustainable housing to modern amenities. In a world constantly moving at speed, Strandeiland offers space to slow down and unwind. With your toes in the grass and your head in the clouds. Where you can take the time to simply live. To slow down, accelerate, explore, embrace. At home in tune with nature, yet with all the convenience of the city at your fingertips.

Strandeiland is a modern urban district being developed near Vuurtoreneiland with a 750-metre long urban beach, a harbour and a natural bay.

Sustainable and circular housing

With 210 units, including both apartments and ground-based homes, Strandeiland is home to a diverse residential community. Energy is generated locally, employing an

intake-hold-transfer cycle that minimises peak loads and grid congestion, while the use of natural materials enables storage of around 1,340 tonnes of CO2.

Natural environment

Strandeiland has been designed in harmony with nature. The development has five clusters, each with a unique biotope to create a flourishing ecosystem of varied flora and fauna. The underlying concept was inspired by natural transitions from wetland to dry forest habitats within a dune landscape.

Innovative community hub

At the centre of the district is a community hub with commercial spaces and facilities for parking and shared mobility. The hub has biobased exterior walls, a solar panel roof to generate power and spaces for public functions and events. The top levels accommodates resident parking, while the district itself is mostly low-traffic.

IJburg’s youngest island

Strandeiland is a modern urban district being developed at the edge of IJmeer and in the future with a harbour and a natural bay, the island is directly linked to water and nature. Construction will be as sustainable as possible and the district will be a pioneer in green and low-traffic living.Public transport and (electric) bikes will have priority, while low-traffic streets will invite everyone to stroll, play and relax outdoors. Squares, parks and the waterfront will offer ample space for sport and recreation.

Unwind in nature

Want to come home to a green waterside oasis? Discover Strandeiland and join this sustainable community. Get in touch and be inspired by the future of urban living.

Text: Romy Lange

DURA VERMEER COMMERCIEEL VASTGOED Building the workplace of the future

Dura Vermeer Vastgoed recently became Dura Vermeer Commercieel Vastgoed B.V., a name change reflecting the property developer’s heightened focus on commercial activities.

Specialised in campuses and offices, Dura Vermeer is investing in developing the high-quality workplaces and knowledge hubs needed to catalyse Dutch innovation, employment and domestic development. In our interview with commercial manager Lucas van der Hoeven, he explained how the company is responding to the changing office market, their strategies for reducing the mismatch between supply and demand, and how they are working with partners to build sustainable, future-proof office environments.

“Redevelopment gives buildings a new lease of life and a sustainable future.”

Lucas van der Hoeven

Dura Vermeer is investing in high-quality working environments and knowledge hubs. What aspects guide your approach to developing new offices?

“It’s not just about building buildings, we really want to help shape the working environment of the future. We envisage offices as not just places to work, but places where people come together for the purpose of innovation and collaboration. We facilitate this by choosing accessible locations, such as near major transport hubs and stations, and our designs emphasise sustainability and flexibility so that our buildings will retain relevance over the long term.”

You say there is a mismatch between demand for modern, sustainable offices and the current supply. What’s the challenge, in your eyes, and what are Dura Vermeer’s solutions?

“There is great demand for high-quality, sustainable offices, but not enough supply. Investors and tenants want sustainable properties that meet the latest requirements, but many existing offices don’t. We see this as an opportunity and want to focus on redeveloping existing buildings. As well as being a more sustainable alternative to new construction, this also preserves the character and history of urban locations. We also support owners by providing tailor-made solutions aligned to their investment strategies.”

What office market trends or developments have led to this imbalance?

“One of the main developments is that the way people work has changed. Hybrid working is here to stay, but we’re also seeing that offices are still essential as spaces for collaboration and knowledge-sharing. Sustainability requirements are becoming increasingly important as well. Many older offices don’t meet the ESG guidelines that companies and investors apply, so there simply isn’t as much attractive supply. On top of that, we’re noticing that companies and investors are avoiding riskier investments in brand-new projects, which is also affecting market dynamics.”

Collaboration is another growing trend in property development. What is Dura Vermeer’s vision on this, and are there specific partners you work with?

“We actively seek strategic partnerships with investors, tenants and municipalities. The property market is complex and you need to take an integrated approach. We prefer working with partners who share our long-term vision and are willing to invest in high-quality, sustainable, future-proof solutions. With our investor network, this means establishing long-term partnerships based on trust and expertise. As a developer, we also maintain an ongoing dialogue with all stakeholders to ensure a smooth process. By doing so, we are continously working to add to a strong investment climate in the Netherlands.’’

How is Dura Vermeer positioning itself in the market and what are the ambitions going forward?

“The company’s name change marks a new chapter in which we’ll be amplifying our focus on the commercial property market. We want to play a leading role in the redevelopment of outdated office sites and creation of innovative workspaces. Our ambition is not only to build sustainable buildings, but to contribute to Dutch economic and knowledge development at the same time. We want investors and tenants to know us for being the company that develops not just buildings but complete working environments.”

What’s your message to the market?

“We’re keen to work with investors, tenants and other stakeholders to shape the offices of the future. We have the knowledge, the experience and the vision to transform existing and new sites into high-quality workplaces. We encourage anyone who’s interested in talking about opportunities in the market to get in touch with us.

Dura Vermeer Commercieel Vastgoed’s vision and strategy put us on a clear course for the future, and our integrated approach and focus on sustainability and partnerships make us a strong player in the changing office market.”

Dura Vermeer Hertogswetering 157 3543 AS Utrecht - Leidsche Rijn info@duravermeer.nl www.duravermeer.nl/dura-vermeer-vastgoed-bv

Alexander Berk and Paul Ingram

Sustainability in real estate: Vesteda and NIBAG achieve 98% green energy labels

Vesteda, a Dutch property investment company focused primarily on the mid-market rental sector, and NIBAG, a company specialised in challenges in real estate, have been working together since 2007 to green Vesteda’s property portfolio. In 2024, their partnership achieved an impressive milestone: 98% of Vesteda’s housing stock now has a green energy label. Vesteda technology specialist Paul Ingram and NIBAG project manager/adviser Alexander Berk talked with us about their partnership, challenges along the way and next steps on the road to sustainability.

A strong partnership

The long-term partnership between Vesteda and NIBAG has been key to the success of their sustainability strategy. “Our collaboration has grown closer over the years”, Paul confirms. “Despite having met inperson only twice in five years, our good rapport and mutual insight enable us to act fast.” Alexander also appreciates their smooth working relationship. “I have been involved in Vesteda projects since starting at NIBAG ten years ago. The trust Vesteda has in us and their progressive vision on sustainability makes our work together exceptionally pleasant.”

How Vesteda and NIBAG achieved 98% green energy labels

Vesteda and NIBAG celebrated a major milestone in 2024, when the share of Vesteda's housing stock with a green energy label reached 98%. It was the culmination of a journey lasting several years. “In 2020 we had reached 91.1%, but we knew that the last stretch would be the most difficult”, Paul recalls. “Our focus

was on renovating poorly insulated complexes, involving consideration of financial feasibility, tenant impact and structural constraints. Having sound property data helped us to implement more targeted improvements.”

There were also external factors to consider. “Changes to the energy labelling system created uncertainty for a while”, Alexander says, “and then Covid made site inspections trickier. But in the end we accomplished our goal with the help of smart planning and continuous monitoring”.

“The 98% green rating is not the end goal but a foundation to continue building on”

Direct benefits for tenants

Vesteda’s sustainability measures impact not only on building energy ratings, but also have a direct effect on tenants’ comfort and cost of living. “With renovation projects, tenants see an immediate difference”, Paul says.

“It’s not just about energy labels, but about making homes comfortable and resilient long-term”

“Homes that go from a poor to a good energy label see their energy bills drop substantially. People feel the difference in their wallets and the upgraded insulation improves their living environment.” Further initiatives are also helping to reduce costs and enhance quality of life.

“Vesteda offers free solar panels to tenants of single-family homes”, Alexander explains, “which not only lowers energy bills but simultaneously improves their energy ratings. The sustainability measures have also significantly reduced complaints about draughts and temperature fluctuations.”

Beyond green ratings

While having a portfolio with 98% green energy labels marks an important milestone, Vesteda is already working on further carbon reduction and energy efficiency initiatives. Paul underlines that, “This 98% green rating is not the end goal, but a foundation to continue building on.

Now we’re shifting focus to reducing energy consumption and to behavioural changes, because even in homes that are energy efficient, consumption can still be high.”

Occupant behaviour is important, but so is innovation.

“We are aligning our efforts with the Paris Proof targets

and are working towards concrete goals”, Paul continues. “This means investing in energy-efficient systems, more renewable energy and even more efficient use of data.”

According to Alexander, data play a key role in further optimisations. “Continually plays refining our real estate data enables us to pivot faster and better measure what’s working. It’s not just about energy labels, but about making homes comfortable and resilient long-term.”

Ongoing sustainability investments

Vesteda and NIBAG will continue investing in sustainable technologies and smart energy management strategies, both to make the portfolio more sustainable and to benefit tenants and contribute to a more sustainable living environment. The partnership between Vesteda and NIBAG is a testament that long-term vision and an innovative approach are crucial to building a future-proof property sector.

ZUIDAS PREVIEW 2025: AN ADVANCE LOOK AT THE FUTURE OF ZUIDAS

The annual Zuidas Preview meeting took place on Wednesday, 22 January 2025, giving members an advance look at the latest developments in and around Zuidas. During the meeting, representatives of the Zuidasdok project and City of Amsterdam presented an update on developments, the project schedule and expected works this year, providing a valuable overview of what’s in store for Zuidas in the time ahead.

Zuidasdok in 2025

Major works are scheduled district-wide in 2025 that will impact regional access. Zuidasdok’s Maarten van Ettekoven and Niels van den Brink provided details of projects that will be affecting road access in and out of Zuidas and all Amsterdam. Measures include the closure of the A4 motorway in March and during multiple weekends. The largest disruption will take place in June, when the A10 will close for 16 days. This is expected to cause considerable delays. Zuidasdok will be holding informational meetings in early March to update area residents and businesses about the impacts and to answer questions.

Area development

Area development is advancing rapidly, with more than 1,121,000 m² in new projects now underway in Zuidas. Thomas Bokeloh and Joël van der Moore gave an extensive update about developments in different parts of Zuidas. Plots are still to be developed in Kop Zuidas. A development plan is currently being drafted for the RAI area, while a number of projects, including Park Meadows and Habitat Royale, are under construction in Beethovenkwartier. The redevelopment of the Parnas, Fred. Roeske and Verdi quarters is creating an attractive mix of housing and offices, with additional housing going up at the Ravel site.

Amsterdam 750 Years

This year is a special one for Amsterdam, as the city is celebrating its 750th anniversary. Remco Oudhoff of the City of Amsterdam shared details of the festivities being set up for this special occasion. Among the highlights is a spectacular party taking place on the A10 Zuid on 21 June, when Amsterdam will celebrate its 7750th anniversary by transforming a 15-kilometre stretch of the A10 ring road into a car-free arena for music, sport, theatre and dance. Though the outer lane will remain open for emergency service vehicles and public transport, motorists should plan for longer journey times during the temporary ring road closure.

SMART

BETTER

MOVES

FOR

OFFICE DESIGN:

how Ditt Officemakers is harnessing AI to deliver faster at a lower cost

Imagine: after an exhaustive house-hunt you finally find your dream home. The size and location are perfect and you can redo it any way you want. There’s just one drawback. You have to pay for the fit-out, and you have no idea how much that will cost. Will you take the risk? In the office market, situations like this are no exception. In fact, they’re more often the rule, even when leasing.

The road to the ideal new office is littered with pitfalls. All too often, the design and fit-out of an envisaged workplace comes with major unforeseen expenses and delays. According to Mattijs Kaak, partner at Ditt Officemakers, “That’s mainly because existing lighting-, fire safety- and climate control systems usually have to be completely configured. Even, and actually especially, in buildings that are brand new and compliant with the highest sustainability standards.”

Smart Moves

Ditt realised that a process which better aligns buildings with users could save serious money, time and materials. To tackle this, they created Smart Moves: a department devoted to technology investments and continuous innovation. It harnesses a wide range of AI tools and software programs to support office redevelopments, offering full transparency and efficiency every step of the way.

Being engaged in the design process as early as possible is key. Ideally, that’s when an office is being developed or redeveloped, and not at the end, in the layout phase. “Smart Moves can be applied from inception and be repeated throughout a building’s whole life cycle”, explains architect and technology lead Karlo Jozic. “It starts with a smart technical

design, followed by a realistic presentation of use scenarios and culminates in a targeted design. This approach creates a win-win-win situation for property owners, brokers and tenants, because all parties go into the process fully informed.”

Countless layouts

With Smart Moves, offices can be designed and laid out to specific market demand. It can generate countless layouts – many more than any human could come up with. “We show an owner which layout makes the most sense for a building, factoring in all the rules and regulations, labels, certifications, construction constraints and technical building systems”, explains business developer Sander Visser. “The real estate broker can then present actual, realistic, cost-efficient workspaces to interested clients. This gives potential tenants the transparency needed to make well-informed decisions. Our Design&Build team then helps to design the best workplace for them at the lowest cost.”

Back to the drawing board

By the time most organisations engage Ditt Officemakers for an interior design or realisation, they have already signed the lease. “At that point, their needs and wants have to find expression in the leased space, usually at high costs”, says workplace consultant Jos Broekman. “We avoid

that by going back to the drawing board, looking at: what do the management and employees want, how does that translate into square metres, now and in the future, and what’s the available budget? Our software tools make the research process fast and thorough and help us draft an ambition document. Once we have that, we can look at suitable buildings with clients and create their most ideal workplace.”

Smart

solutions for everyone

The enduring question in real estate is: should users adapt to buildings, or should buildings be adapted to users? Mattijs Kaak says the former is what generally happens, when it should be the latter. “Real estate is a huge expense item for organisations, which can make them wary of hiring consultants, the fear being that specialists are likely to make the process more in stead of less expensive. We wanted to develop a more economical and faster way to provide real estate advice. And that’s what we’ve achieved with Smart Moves, making simple but smart solutions available to everyone.”

Want to learn more?

Get in touch with Mattijs Kaak (mattijs@ditt.nl) or Sander Visser (sander@ditt.nl). Scan the QR or go to the website: www.ditt.nl/smartmoves

Text: Ramon Holle • Photography: Roxanne Wilm

Foodfestival

23 - 24 - 25 MAY 2025

Get your tickets

Scan QR-code

THÉ BEST PLACE FOR FRIDAY AFTERNOON DRINKS

Food, drinks, dancing, entertainment and lots more!

Shuttle bus from Zuidas to the festival @ Amsterdamse Bos.

ENTER THE GRAND SLAM AT THE ALL OUT! MEMBERS ONLY EVENT

Hello Zuidas invites you to join us at a brand-new event! On 10 April, we’ll be hosting the ‘Hello Zuidas Grand Slam’ at The All Out, an activity bar where Zuidasbased businesses and organisations can square off for some friendly competition. This event is for members only and promises a fun mix of networking and activities.

During the Grand Slam, teams do battle against each other in karaoke, interactive darts, shuffleboard, sjoelen and other games. Alongside fun and games, there will also be plenty of time to make new connections and get better acquainted with colleagues.

Each entrant gets three drinks (beer, wine, soft drinks) on the house, compliments of Hello Zuidas and The All Out, along with a

selection of tasty finger food. Additional food and beverages can be purchased.

Which team will take home the coveted Grand Slam trophy and title of ‘most talented company in Zuidas’? Plus, aside from the trophy and immortal fame, you can also win exclusive prizes!

Registration

Are you a team captain? Scan the QR code to register and compete! Teams are six to eight people. If you’re short of people, no worries: let us know and we’ll team you up with other enthusiastic participants. Email the names of your team members by 10 March at the latest to: servicepoint@hellozuidas.com. Participation is limited, so register now!

We look forward to seeing you at The All Out!

PRACTICAL INFO

When: 10 April, from 4pm to 6pm

Where: The All Out

Europaboulevard 1B (next door to The Upside Down)

Who: open to Hello Zuidas members only

How: register your team of six to eight people

If you are not a Hello Zuidas member yet and don’t want to miss out on this exciting event, email us at servicepoint@hellozuidas.com

Scan the QR and sign up your team!

DIVERSITY & INCLUSION

GROWING TOGETHER: HOW ZUIDAS IS SUPPORTING SPECIAL CHILDREN TO THRIVE

De Joriskring is a healthcare facility in the heart of Zuidas that provides specialised care and assistance for children and young people with cognitive and/or physical disabilities. It offers children with developmental delays and associated problems a safe and stimulating environment designed to meet their unique needs.

In 2013, a group of dedicated parents established ‘Stichting Jorisvrienden’, a foundation to support and raise funds for additional activities for children at De Joriskring.

Playground architect Jan van Schaik and Jorisvrienden foundation president Ties van Rappard are the parents of Ramon and Pieter, respectively. Both have severe cognitive and physical disabilities and receive care at De Joriskring. Pieter lives there permanently, while Ramon goes to

the activity centre on weekdays. Like many other parents and caregivers, Jan and Ties are closely involved in De Joriskring’s organisation and operations.

From grey paving stones to vibrant vegetation

De Joriskring’s garden is used daily, both for scheduled activities and to enjoy some fresh air. Currently, it is still a bare and uninspiring paved area, in desperate need of an upgrade.

This is set to change with De Joriskring and the Jorisvrienden foundation’s brandnew initiative to transform the existing garden into a place where children can explore, develop and rest – things that are invaluable for the children who come here.

Van Schaik and his firm, Zandraket, have designed a playfully challenging green sensory garden. The new outdoor area

will be an inclusive, stimulating and safe outdoor space,specially adapted to the children’s needs. The main benefits of this green sensory garden are:

• Movement and physical activity: playground equipment and paths to encourage physical movement and development.

• Sensory stimulation: a variety of textures, scents and sounds to activate the senses.

• Stress reduction: quiet zones for relaxation and sensory regulation.

• Social interaction: spaces where children, families and caregivers can gather.

• Cognitive stimulation: educational elements to promote skills development.

• Safe green space: an enclosed, natural environment in which children are free to explore.

HELP US WITH THE FINAL PUSH!

Our goal is to create a beautiful new green garden, the Joristuin, where our children can play to their heart’s content and that offers a pleasant working environment for care staff. To turn this dream into reality, we are seeking companies in Zuidas that would like to support us. We have already raised 75 percent of the required sum and are now looking for another five to ten companies to give us the final push.

This project is a wonderful opportunity for companies in Zuidas to make a direct positive impact on the welfare of vulnerable children in the local community. Your contribution literally makes the difference between a bare, paved lot and a green oasis where children can thrive.

For more information, please contact Ties van Rappard at bestuur@jorisvrienden.nl or on +31 (0) 62 624 82 44. De Joriskring is also more than happy to show visitors around.

Jan van Schaik and Ties van Rappard

ARCHITECTURE

In the course of less than three years, the Strawinskyhuis in Prinses Irenestraat has been transformed from a relatively inaccessible complex into a modern office building. The building was recently taken into use. We joined Adam Smit from ZZDP Architecten to take a look around.

Round and organic compared to straight and square

The atrium also features another element that is hard to ignore: the ‘hanging’ meeting room. The cladding was 3D printed and devised by architect Casper Schwarz. He was responsible for the interior design of the Strawinskyhuis (specifically the section that will be let to law firm DLA Piper). Smit: ‘ZZDP Architecten is responsible for the exterior. But that doesn’t mean we don’t have any ideas about the Strawinskyhuis interior. Together with Schwarz we carefully examined how we could ensure that his signature – those round, organic and soft shapes – is also reflected inside, without undermining the basic structure of this building, which includes a lot of straight lines and square shapes. We’re very happy with the result.’

FACTS

Addres

Prinses Irenestraat 39-43

architect

Joris Deur, Adam Smit, ZZDP Architecten

Scan the QR and take a look inside the Strawinskyhuis

World-famous tile

Although the Strawinskyhuis may now have a completely different look and feel, something on the external façade still harks back to the old building. ‘My partner Joris Deur suggested using hand-made bricks in a tiered joint. That way, you create a vertical texture in the façade’, reveals Smit. ‘The clay bricks are made by the Danish company Petersen Tegl. Whenever a tile is pushed out of the mould, it’s marked with a thumbprint, so that every tile is slightly different. Back in 2000, a museum in Cologne was clad with this type of tile, making it famous almost overnight. Ever since then, the tile has been used worldwide.’

IMPROVING ACCESS: A10 ZUID MOTORWAY TUNNEL

The construction of a tunnel underneath the A10 Zuid motorway is part of efforts to improve road access and quality of life in and around Amsterdam by optimising traffic flows and reducing congestion in surrounding areas. This major project involves widening the A10 Zuid with additional lanes and the creation of a parallel road system between De Nieuwe Meer and Amstel junctions. Given the A10 Zuid’s importance as a regional traffic artery, consultations were held with local stakeholders to hear their perspectives on the project and gain a picture of the tunnel’s possible effects in and around Zuidas.

Sjoerd Sybesma

INNSIDE by Meliá Amsterdam

It is critically important that this project go ahead as originally conceived. Zuidas is a place where everything comes together, including international traffic. Local businesses are proud of that. Zuidas is a dynamic place and we’re happy to be part of such a vibrant district. Looking ahead, the tunnel will transform this area into an extension of central Amsterdam. Zuidas will have to offer an ideal mix of work, housing and amenities structured around mobility and connectivity. For the rest, I think everyone here will benefit. This part of Amsterdam is in constant flux, but investor confidence and follow-through on plans is essential. What matters now is making this vision a reality.

Text: Ilana Schmidt

Henk Brouwer Breevast

Henk Brouwer called for the project design to be executed as planned: “Should this project not go ahead, we will miss out on a tremendous opportunity, both locally and internationally.” As he explained, the project developer’s objective is to enhance area. “Not doing this project could impact real estate values. It is essential for mobility and connectivity not only in Amsterdam but across the whole country.”

Wim Braakman RAI Amsterdam

As the Zuidasdok tunnels only skirts the RAI grounds, the effects of this infrastructure project on RAI are more indirect. The original plan was to move the rail and roadways underground to enhance urban efficiency and appeal. While this has changed, the tunnelling of the A10 and expansion of Amsterdam Zuid station still offer prospects for better international rail connections, thereby strengthening business opportunities, including for RAI Amsterdam’s core business and sustainability ambitions. If only the tunnel is built, the project will fall short of its full potential. A tunnel will open up more public space aboveground and improve infrastructure. It could allow for direct turnoffs and better logistics links, making the area more accessible and pleasant. On the flip side, the tunnel could also trigger congestion in the surrounding road network, for example if it’s designated a no-queue zone, which would affect traffic flows to and from RAI and the area.

These varied perspectives testify to a shared ambition to improve area connectivity, appeal and quality of life, which are all vital to the future of Zuidas.

THE FUN-LOVING RESTAURANT MANAGER AND DISC JOCKEY: DJ NICKY LOVE

Everyone hereabouts knows Nick Zwart as the face of Limon Amsterdam in Zuidas. The fun-loving restaurant manager has been charming guests for eight years now. What you might not know is that he’s also making his name as a disc jockey. Meet DJ Nicky Love.

Practise

Nick Zwart rolled into DJ-ing through his day job. “Limon regularly hosted parties and events with a variety of DJs and musicians, and on Thursdays we always had a regular DJ. It got me thinking, ‘it would be fun to try that sometime’. I had zero experience or skills, so I had to learn it all from scratch, with the help of other DJs. At home, I’d practise on a DJ set.”

Upbeat music

Fast forward to now, and Nicky Love has DJed his fair share of parties. He describes his style as soulful house, nu-disco and groove. “Mostly I play fun, upbeat music that feels familiar and gets people dancing, and I also like remixes of house classics. I tend to ease in with smooth cocktail beats, going gradually more uptempo as the evening progresses. I also watch closely how people are responding and switch up the music accordingly.”

Bliss points

As a DJ you have to keep up with all the latest trends in music. “I stay up to date mostly by listening to other DJs’ live sets and the new music coming out of that. Right now, I’m listening to a lot of Mr Belt & Wezol, a Dutch DJ duo. They make the kind of upbeat, uptempo music I like. I’m also always trying to find those musical bliss points.”

Zuidas is changing

Nick says Zuidas has changed noticeably in the past ten years. “Especially in the time since Covid. More people work from home now and you really have to find ways to stand out from the crowd and entice people into your business. Fortunately, Limon is doing well. We work with products that we source fresh daily, serve delicious dishes, terrific wines and have a friendly staff. The pricequality ratio is right.”

Nick Zwart

LEGAL

ENERGY-SAVING OBLIGATION: IMPORTANT INFORMATION FOR LANDLORDS AND TENANTS

The energy-saving obligation (energiebesparingsplicht) is a critical component of the Netherlands’ strategy to meet its climate goals and reduce greenhouse gas emissions. In short, this obligation mandates that all necessary energysaving measures with a payback period of five years or less are implemented within certain business locations in the Netherlands. The competent authority (municipality) is increasingly enforcing compliance with this obligation through inspections and legal action.

Edo Berghuis

This article provides a short overview of the legal framework governing the energy-saving obligation, together with some recommended (practical) considerations. This article is limited to the situation where the owner and the operator are separate parties. These parties are hereafter referred to as the landlord and the tenant respectively.

Legal framework

The energy-saving obligation is primarily governed by the Environmental Activities Decree (Besluit activiteiten leefomgeving) and the Environment Buildings Decree (Besluit bouwwerken leefomgeving). These regulations apply to business locations in the Netherlands that consume 50,000 kWh of electricity or 25,000 m³ of natural gas (or an equivalent) or more per year and require that all energy-saving measures with a payback period of five years or less are implemented within such business locations. An energy-saving notification report (informatieplicht energiebesparing) must be submitted every four years, detailing the implemented energysaving measures and their effectiveness. Failure to comply with the energy-saving obligation may trigger enforcement measures by or on behalf of the competent authority (e.g. in the form of an order under penalty (last onder dwangsom)).

Which party is responsible for compliance?

In principle, the energy-saving obligation applies to both the landlord and the tenant of the relevant business locations. The regulations governing the energy-saving obligation, however, lack clear guidance on which party is responsible for specific measures under different circumstances, which can especially be difficult in case of a multi-tenant office building or business centre.

Division of responsibilities

A solution may potentially be found in the list of recommended energy saving measures, which is published by the Netherlands Enterprise Agency (Rijksdienst voor Ondernemend Nederland, RVO). This list contains a distinction between measures that relate to the activities carried out at the business location (activiteitgebonden maatregelen) and measures that relate to

the building situated at the business location (gebouwgebonden maatregelen). Depending on the scope and nature of the building and the activities conducted therein, this may provide room for landlords and tenants to establish a clear division of responsibilities, by seeking alignment with this list. Such division could entail stipulating that the landlord is responsible for structural measures (e.g. insulating the building, including walls, roofs, and floors) and that the tenant is responsible for nonstructural user-related measures (e.g. installing energy-efficient lighting and appliances and optimizing energy consumption, including the use of programmable thermostats and energy management systems).

Conclusion and practical takeaways

The energy-saving obligation in the Netherlands is a vital tool for achieving the country’s climate goals. By understanding the legal framework, allocating responsibilities, and leveraging financial incentives, landlords and tenants can effectively comply with the obligation, avoiding potential enforcement measures and at the same time contribute to a more sustainable future. Some practical takeaways include:

1 When investigating business locations and negotiating (new) lease agreements, the relevant parties should seek a clear outline of their responsibilities on implementing energy-saving measures.

2 Specific arrangements addressing the implementation of energy-saving measures and the division of costs should be adequately documented in the lease agreements.

3 Effective communication between landlords and tenants is crucial for the successful implementation of energy-saving measures. Regular meetings and updates can help ensure that both parties are aware of their responsibilities and any changes in regulations.

4 Financial incentives, such as subsidies and tax benefits, can encourage the implementation of energy-saving measures.

If you want to know more about the application, compliance and/or enforcement of the energy-saving obligation, feel free to contact Edo Berghuis (Associate, Real Estate) at edo.berghuis@bakermckenzie.com or any other member of the Real Estate team in Amsterdam at www.bakermckenzie.com.

The Paris Agreement and the Dutch climate goals

FINANCE

FINANCIAL SECTOR AIMS TO ADVANCE ENERGY TRANSITION FINANCING

Banks, pension funds, asset managers, and insurers contribute to the Paris Agreement and the Dutch climate goals through the Climate Commitment. Achieving a sound, long-term, and responsible return for clients and participants goes hand in hand with creating a livable world. On February 10, the Financial Sector Climate Commitment Committee (CFSK) presented its progress report to Finance Minister Heinen and Minister for Climate and Green Growth Hermans. In addition to measuring and reporting CO2 levels and action plans, this report for the first time also highlights the sector's efforts to finance the energy transition.

Strengthening Public-Private Collaboration for Net-Zero

"There is broad momentum in the Netherlands to continue on the climate path we have set," says Peter Blom, Chairman of the Financial Sector Climate Commitment. To achieve the long-term 'net-zero' goal by 2050, the financial sector seeks to intensify cooperation with the government. In today’s geopolitical landscape, strong collaboration between public and private entities is becoming increasingly important. Climate change remains a risk both economically and ecologically. Therefore, the sector advocates for a framework of agreements to facilitate effective collaboration, including setting sector-specific targets, regulating and pricing emissions, and subsidizing sustainable innovations and complex transitions that the real economy cannot (fully) support alone.

Financing the Energy Transition

The concept of transition financing is not yet uniformly defined, and indicators for measuring contributions vary by institution. This report attempts to reflect the financial sector’s contribution to the energy transition. By the end of 2023, participating institutions reported total assets on balance sheets and/or under asset management of €56 billion in solar and wind energy projects,

€72 billion in sustainable mortgages, and €23 billion in energy infrastructure. The CFSK is strongly committed to financing the energy transition and is working with Invest-NL on sectoral financing initiatives. These so-called financing tables aim to stimulate private investment in climate and energy transition projects.

Financed Emissions and Action Plans

Financial institutions are reporting on an increasing share of their portfolios’ CO2 levels. In 2023, emissions were measured for 83% of the sector’s total portfolio, a 15-percentage point increase from 2022. Additionally, measured scope 1 and scope 2 emissions showed a decline of approximately 5%. This reduction is partly attributable to action plans aimed at lowering emissions within portfolios. However, caution is needed when drawing conclusions about emission trends, as it is difficult to determine which specific measures have impacted balance sheets and, indirectly, the real economy.

A revision of the current reporting guidelines is underway to align with sustainability reporting legislation, improve comparability, and enhance transparency.

Keizers Mondzorg Personal and preventive oral health care for all ages

Did you know that your oral health not only affects the teeth and gums, but also on your overall health?

At Keizers Mondzorg, located in the bustling WTC in Amsterdam South, we help you to keep your oral health optimal!

By becoming aware of the importance of good oral hygiene, a regular visit to a dental hygienist and the right (brushing) instructions, problems in milk teeth and permanent teeth can be prevented.

Our dental hygienists help and guide you and your child in a way that suits you with personal attention, tailor-made preventive advice and the latest treatment techniques.

Kids up to 18 years are free of charge as all costs can be reimbursed for 100% from your basic insurance policy.

You can contact us for:

• Dental cleaning

• Preventive oral health care for you and your family members

• Teeth whitening

• Gum treatments

We are still accepting new patients and have no waiting list

NEW MEMBERS

Hello Zuidas welcomes the following new members

GRAND CAFÉ DICKYS: YOUR HOME AWAY FROM HOME IN ZUIDAS

For 20 years, Grand Café Dickys has been a staple in the heart of Zuidas. Whether you’re stopping by for a business lunch, a relaxed drink, or a quick coffee, Dickys offers a welcoming atmosphere where you instantly feel at home. With a diverse menu featuring delicious dishes prepared with local ingredients and international influences, there is something for everyone. In winter, enjoy the cosy indoor ambience, while in summer, you can soak up the sun on the terrace at Gustav Mahlerplein. Need a break from the hustle and bustle? Or looking to toast to a successful workday? Whatever the occasion, Dickys is the perfect spot. Drop by and discover why this is the place where Zuidas comes together.

TOPBREWER TOUCHFREE COFFEE CONCEPT

Industry: Business services

Employees: 15

Link with Zuidas: The showroom is located inside the König+Neurath showroom at Beethovenstraat Zuidas. Reason for becoming a Hello Zuidas member: Zuidas is a fantastic location, right in the midst of our clients and business relations. Staying connected and up to date with the latest developments in the area is essential.

HVK STEVENS

Industry: Legal and tax advice

Employees: 110

Link with Zuidas: As a full-service notarial and tax office, and a trusted advisor to entrepreneurs, companies, and family-owned businesses, HVK Stevens has long been strongly connected to Zuidas. With the recent relocation of our headquarters to Apollolaan 150, HVK Stevens further strengthens its ties with the heart of Amsterdam’s business district. Reason for becoming a Hello Zuidas member: As an engaged advisor in the Zuidas business community, HVK Stevens joins Hello Zuidas to share knowledge, strengthen business relationships, and explore collaborations and new perspectives within this dynamic network.

MEMO BOARD

WANT TO JOIN THE #ZUIDASCHALLENGE?

1 KG CHEESE = 1 M² OF NATURE!

Boeren van Amstel are celebrating Amsterdam’s 750-year anniversary with the introduction of a special cheese: Amsterdammer Cheese! Plus, for every kilogram sold they will plant 1 m² of biodiversity in Amstelland.

The cooperative has partnered with Executive Chef Rientz Mulder and 75 companies based in Zuidas in this effort to green Amsterdam.

What to expect:

✔ Biodiversity projects to promote herb field borders and grassland birds.

✔ On-site workshops and sessions.

✔ Partnerships with companies supporting sustainable choices.

Want to join us? Ask your catering company for Amsterdammer Cheese, or contact Boeren van Amstel. The goal is to plant 100,000 m² of biodiversity in partnership with Zuidas!

For more information, email michel@boerenvanamstel.nl or phone +31 (0) 64 186 80 76.

Lockerpoint seeks new partnerships

Specialised in operating luggage lockers in unattended locations, Lockerpoint is seeking new locations across Europe. Lockerpoint’s secure storage system gives travellers and day-trippers an easy way to store luggage 24/7 while visiting a city centre, museum or event.

Following the success of its newest location outside Amsterdam

Zuid Station, Lockerpoint is now looking to expand to other hightraffic areas such as train stations, city centres, airports, tourist hotspots and event venues.

Own a property in a busy area, operate an events venue where luggage storage could add value, or have a suggestion for a new Lockerpoint location? Get in touch via info@lockerpoint.com to discuss a possible partnership!

Movie nights

Every Sunday and Monday evening, Hasta La Vista Baby turns its theatre into the cosiest cinema in town, with breathtaking views of the iconic Amsterdam skyline. The upcoming line-up features timeless cinema classics sure to lift your spirits. Enjoy the perfect date night package for just €26.50, including a welcome cocktail, popcorn and an unforgettable film. There are two showings per evening, so reserve your tickets now using the reservation widget! www.hastalavista.baby/#events

Meetings in the Amsterdamse Bos

Host your meeting in the Amsterdamse Bos and contribute to nature conservation. Rent an inspiring location surrounded by greenery and support biodiversity projects, such as eco-friendly riverbanks. Despite municipal support, additional funding is needed. Businesses can contribute through event packages and partnerships. Make an impact with a sustainable meeting in this unique setting! For more information, visit: www.amsterdamsebos.nl/vergaderen/

ZUIDAS BUSINESS BOXING

Coming to Amsterdam’s Apollohal on Saturday 24 May 2025, the Zuidas Business Boxing event is a high-adrenaline extravaganza, pitting professionals against each other in the business boxing ring. Contenders train at Sin City Boxing, Clubsportive or with personal trainers. This fifth anniversary edition promises to be an unforgettable experience, with sensational boxing matches, gourmet catering, champagne, live entertainment and Dutch acts to keep the party going between matches. Don’t miss this evening of sport, fun and entertainment!

CLEAR AND ACCESSIBLE COMMUNICATION IN THE FINANCIAL SECTOR WEBINAR (IN DUTCH)

Do you work at a bank, insurance firm, pension fund or another financial institution? And is customer communication a key part of your job? Now is the time to get ready for the European Accessibility Act, which comes into force on 28 June 2025. This webinar offers practical tips on how to make your financial texts clear and accessible. In just thirty minutes, you’ll learn to write texts that hit the mark with all your readers. Register now at: www.taalcentrum-vu.nl/webinar

Zuidas is best known for being Amsterdam’s business district, chock-a-block with skyscrapers and scores of offices. More recently, however, the district has grown into a veritable urban neighbourhood and a great place to live and hang out. Many businesses have also discovered Zuidas, and with their arrival, the district has added a wide range of services and amenities, including shops, schools, fitness centres and places to drink and dine. Powering each of these establishments are entrepreneurs and employees with their own special, personal stories that we’re eager to share with you.

MEET THE...

COCKTAIL MASTER

Clement Richard realised early on that cocktails were his passion. After graduating from hospitality management school in France, he decided to devote himself fully to mixology. He was lured to Amsterdam by one of the world’s leading bartending schools and soon discovered the capital’s spirited cocktail scene. Nine years on, Clement is still in the Netherlands honing his professional craftsmanship. His latest challenge? Firebird, the stylish cocktail bar at the top of World Trade Center Amsterdam, where he combines creativity and expertise to serve up a distinctive experience.

From France to Amsterdam

“After studying hospitality management, I decided to specialise in cocktails. Amsterdam appealed to me because of the excellent bartending school and dynamic cocktail culture.” Clement has seen the popularity of cocktails surge in recent years. “More

and more people have become interested in mixology and this has made my job much more exciting. People value the quality of craftsmanship more and this keeps motivating me to come up with new creations. My favourite cocktail? A classic Negroni. That perfect balance between bitter, sweet and herbal makes it timeless. It’s a cocktail that seems simple, but takes precision to make it right.”

Unique location, breathtaking view

What really makes Firebird special, is the location. “We’re in one of the tallest towers of WTC, with an amazing view of Amsterdam. You can see the whole city from our terrace on the roof, making it the perfect spot to unwind after a long day at work. The bar is opening for WTC tenants first, but everyone will be welcome as from May. We want to bring people together, not only with cocktails, but also through workshops, live music and other events.”

Clement Richard

MEMBERS

01. ABN AMRO

02. Accendium

03. Accenture

04. À Deauville

05. Acre

06. Adhoc Horecamakelaars

07. AFC

08. AkzoNobel

09. Albert Heijn

10. Albert Heijn Parnassusweg

11. Alpha Security

12. amsterdam inbusiness

13. Amsterdam UMC

14. Amsterdam Eet

15. Amsterdamse Bos

16. Arcadis

17. Arnold & Siedsma

18. ARTZUID

19. Asunaro Holland Interplan

20. Avenue Services

21. Avis Budget Autoverhuur

22. Awa Prenilla

23. BACK FOOD

24. Bagels & Beans

25. Baker McKenzie

26. Bar Boele

27. BarentsKrans

28. Bar Valdi

29. Being Development

30. Betaalvereniging Nederland

31. BNP Parisbas Real Estate

32. Boeren van Amstel

33. Bolenius

34. Boontje Advocaten

35. Bouwens&

36. Bouwinvest

37. Boyden Global Executive Search

38. BPD

39. Breevast

40. BREIKERS

41. Bright Digital

42. Broersma Nieuwbouw

43. Bundel.it

44. Cboe Clear Europe N.V.

45. CBRE B.V.

46. Changing Dishes

47. Cinema The Pulse

48. Clean Center

49. Clubsportive

50. CMS

51. Coffee & Coconuts

52. Cognito

53. Commonwealth Bank of Australia (Europe)

54. Corporate Housing Factory

55. Cosmo Hairstyling

56. Crossover (AM)

57. Crowne Plaza A’dam South

58. Customized Media

59. D&B The Facility Group

60. De Hypotheker

61. De Japanner

62. Deloitte

63. De Kredieter

64. De Pizzabakkers | Zuidas

65. De Thomas

66. De Uitsmijter

67. Dentons

68. Dickys Grand Cafe

69. Ditt Officemakers

70. Doctor Feelgood

71. Donkey Republic

72. Doppio Espresso Amsterdam Zuidas

73. Eden McCallum

74. Edge Technologies

75. Eefje Voogd Makelaardij

76. Element Amsterdam

77. Enterprise Netherlands

78. EMA (European Medicines Agency)

79. Expat Center

80. EY

81. Fam. Advocaten

82. Ferilli’s Specialità UpTown

83. Financial Offices

84. Firebird Bar WTC

85. Flexform Amsterdam

86. FLOW Real Estate

87. Fornet International B.V.

88. Frans Otten Stadion

89. Freshfields Bruckhaus Deringer

90. Fris Makelaars

91. Frits Friday

92. FSB Beveiliging

93. FYEO

94. Gelderlandplein

95. G&S&

96. Gerrit Rietveld Academie

97. Goede Doelen Loterijen

98. Grand Café LIVING

99. Grand Café Mahler

100. Grand Prix Copyrette Printing & Design

101. Greenberg Nielsen

102. Greenberg Traurig

103. Green Business Club Zuidas

104. TWENTYSIX

105. Greenwheels

106. Gustavino

107. GVB

108. Hasta La Vista Baby

109. Heidrick & Struggles

110. Het Zwarte Fietsenplan

111. HIND cooking

112. HOFF Amsterdam

113. Hotel & Wellness Zuiver

114. Hourglass

115. House of Sports

116. Houthoff

117. Htel Serviced Apartments

118. HVK Stevens

COLOPHON

Foundation Hello Zuidas

WTC Amsterdam

Strawinskylaan 61 1077 XW - Amsterdam +31 (0)20 333 74 41 servicepoint@hellozuidas.com www.hellozuidas.com www.facebook.com/hellozuidas www.instagram.com/hellozuidas www.twitter.com/hellozuidas

Our goal

With an excellent business climate, worldrenowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions.

119. HVO Querido

120. IEF Real Estate

121. IMA

122. InAmsterdam

123. Infusion Clinics

124. Innside by Melia

125. In2Matrix

126. Jeroen 020 Training/Coaching

127. Kindercampus Zuidas

128. KNAP Makelaardij

129. König + Neurath (Nederland) A.G.

130. Kraft Heinz

131. KRNWTR+

132. Lazzoni

133. Lebkov & Sons

134. Leger des Heils

135. Le Grand George

136. Lexence

137. Lieven de Key

138. Limon

139. Lindenhoff

140. Lockerpoint

141. Loyens & Loeff

142. Luke Recruitment

143. Lunshof Makelaardij

144. Lyon Office Support

145. Maarsen Groep Beheer B.V.

146. Magazine-Masters.nl

147. Manhattan Bar

148. Market 33

149. MBO College Zuid

150. Miele X

151. Molteni&C|Dada Amsterdam Flagship Store

152. MOST

153. Move Amsterdam

154. Multicopy Amsterdam Centrum

155. MyoReset

156. NatWest Markets

157. NDI ICT Solutions

158. Nederlandse Ver. van Banken

159. Nedstede Real Estate

160. NewGround Law

161. NH Amsterdam Zuid

162. nhow Amsterdam RAI

163. Nicolaas Lyceum

164. Niezink Finance

165. Nineyards Law

166. Nino’s Surinam Food

167. Norton Rose Fulbright

168. Novotel Amsterdam City

169. NS Stations

170. Okta

171. Oliver’s

172. Olympic Gym

173. Olympisch Stadion

174. ONE-Dyas B.V.

175. Onemeeting.com

176. Openbare Bibliotheek Amsterdam

Hello Zuidas invests in trees! How we do that? Through our sponsorship for Trees for All, we plant trees that restore existing forests.

Zuidas Publishers

WTC Amsterdam Strawinskylaan 151 1077 XX Amsterdam +31 (0)20 362 09 93 info@zuidaspublishers.nl www.zuidaspublishers.nl

Copyright © 2025 Zuidas Publishers All rights reserved. Nothing appearing in this magazine (information, pictures, images) may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing.

Circulation Free for Zuidas and Amsterdam South. It is be distributed by promo teams, loose circulation, HRM departments of companies within Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol.

177. Optiver

178. ORAM

179. Oranje Energie

180. Ox & Bucks

181. Palo Alto Networks

182. PAN Amsterdam

183. Pancakes Amsterdam

184. Papa’s Loft House

185. Partou Kinderopvang

186. Peak Development

187. Pleo

188. Poké Perfect

189. Premier Suites Plus Amsterdam

190. Projectorganisatie OVAH

191. Projectorganisatie Zuidasdok

192. Property NL B.V.

193. Provast

194. Q-Park Nederland

195. RAI Amsterdam

196. Regus

197. Renessence

198. Restaurant Showw

199. Restaurant Het Bosch

200. RGA International Reinsurance

201. Rialto

202. Rivers

203. Rob Peetoom

204. Robert Clinics

205. Robert Walters

206. Roland Berger

207. Rosarium

208. Russell Investments

209. Russell Reynolds Associates

210. Sabic

211. Salsa Shop

212. Salsa Zuidas

213. Savills Amsterdam

214. Season-Flowers

215. Securitas

216. Selva

217. Shinyu Body & Mind

218. Simmons & Simmons LLP

219. Sixt

220. Smartphone Citywalk Zuidas

221. Sonora

222. SOS Kinderdorpen

223. Soupenzo

224. Specialists in Security

225. STACH

226. Stadsdeel Zuid

227. Stibbe

228. Stichting Jorisvrienden

229. Stichting Open The Doors

230. Strand Zuid

231. Student Experience

232. Summertime

233. Sushito Zuidas

234. SV RAP

235. Symphony’s

Editor-in-chief Romy Lange

Editors Ruby van Oers & Sophia Etmans

Art Director Emiel Brouwers • IMAGEAU

Translation Taalcentrum-VU

Final Editor Ellen Josée Westrik

Printed by PreVision

Frequency Six times a year (bi-monthly)

Editors

Romy Lange, Ruby van Oers, Sophia Etmans, Ilana Schmidt, Elisa Schouten, Gordana Todorovic, Carlo Wijers & Eduard Schaepman

Photography

Roxanne Wilm, Milan Hofmans & Marjolijn Tenge

Editorial advisory board

Olivier Otten, Angela Ham, Elisa Schouten, Gordana Todorovic & Ilana Schmidt

236. Taalcentrum - VU

237. Tandartspraktijk Noordermeer

238. Taylor Wessing

239. Tax Consultants International

240. Taxicentrale Amsterdam (TCA)

241. The All Out

242. The Boston Consulting Group

243. The Breakfast Club

244. The Office Operators

245. The July Twenty Eight

246. The Upside Down Amsterdam

247. Tierra

248. TopBrewer

249. Topsport Amsterdam

250. TPEX

251. Trainmore

252. Tribes

253. Usespace

254. Urban Gym Group

255. Urban Salad

256. Use/Space

257. Vallée Amsterdam

258. Van der Valk Hotel Amsterdam Zuidas

259. Van Dijk & Ten Cate

260. Van Gool Elburg

261. Van Lanschot Kempen

262. Vascobelo

263. VEBEGO

264. Vermaat Groep

265. Vermaz

266. Vesteda

267. Victory Group

268. Von Poll Real Estate

269. VondelGym

270. VORM Ontwikkeling

271. Vrije Universiteit Amsterdam

272. VU | Griffioen

273. Wagamama

274. Watersportvereniging De Koenen

275. Welcome Home

276. Wild & The Moon

277. Wineboutique & Spirits

278. WYNE Strategy & Innovation

279. Wintertaling

280. WTC Amsterdam

281. WTCafé De Blauwe Engel

282. XO Optics

283. X2X Worldwide Express

284. YET

285. YouLinq.me

286. Zero Zero

287. Zone2Source

288. Zuidas Apotheek

289. Zuidas Art Projects

290. Zuidas gemeente Amsterdam

291. Zuidas Markt

292. Zuidas Publishers

293. ZuidasTravel.nl

Magazine

Hello Zuidas is issued by

Thanks to Martijn Kock, CBRE Investment Management, SIXT, Amsterdam Zuidas, Kroonenberg Groep, UNITZ, Gelderlandplein, Renessence, Eduard Schaepman, Carlo Wijers, Corporate Housing Factory, YOSAA, yet Zuidas Run, Ballast Nedam Development, Amsteloever, Strandeiland Amsterdam, Blue Ink, Mischa Kremer, Hartwig Museum, STER Facility Management, Zuidas Vacatures, Amsterdamse Bos, David Gianotten, Horizons, Heeren Makelaars, D&B The Facility Group, Curacao Sotheby’s International Realty, Dutch Caribbean Real Estate Fund (DCRF), Dura Vermeer, Vesteda, NIBAG, Ditt Officemakers, DiscoDip, Nick Zwart, Baker McKenzie, NVB & Clement Richard.

Would you like to place an ad in Hello Zuidas Magazine? Please send an e-mail to info@zuidaspublishers.nl

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