Hello Zuidas - januari/februari 2025 Editie 77

PREFACE

MY HEART DID A GREAT BIG DANCE LATE LAST YEAR!

At the end of last year, we welcomed over eighty Zuidas women to our annual Zuidas Publishers Ladies Only Quiz! This time we were hosted by Loyens & Loeff, on the 18th floor of their offices, with phenomenal views of the city and Zuidas. We got to hand out more than 100 prizes on behalf of our associate companies and other partners. It was a terrific success and such a joy to see all these ladies together. The quiz was presented by my brother, Boris Lange, and Marinus Prakke, rapper and lawyer at Loyens & Loeff. We look back on this special event with great pleasure.

We are also looking ahead to the future, and kicking off the new year with a shiny new issue of Hello Zuidas. On the cover is Margrethe Jonkman, who has been president of the Executive Board of VU Amsterdam for just over a year. VU is a major player in Zuidas and we want to show that in our magazine!

Got an idea for us? Please feel free to drop us a line at info@zuidaspublishers.nl.

Happy reading!

ROMY LANGE

Editor-in-chief Hello Zuidas r.lange@zuidaspublishers.nl

Next issue [78] 3rd of March 2025

The first quarter of the 21st century is fast drawing to a close. Zuidas has changed a lot in that time, growing by a million square metres. With space in ever shorter supply, planning for the second quarter-century will pose quite a puzzle. Zuidas is already home to 55,000 knowledge workers, 30,000 students, 5,000 residents and daily serves over 80,000 travellers, and in the next 25 years these numbers are set to double. Urban planning enthusiasts will have their creative work cut out for them. My tip for 2025 is to keep an eye on the Innovation District and Ravel area, where several building projects will be kicking off.

Best wishes for a sensational new year! Hello Zuidas, connecting the city.

OLIVIER OTTEN

Managing director of Hello Zuidas

BECAUSE WE STILL KNOW YOUR FIRST NAME AND THOSE OF YOUR COLLEAGUES

HARNESSING KNOWLEDGE AND COOPERATION FOR SOCIA L IMPACT

Margrethe Jonkman, president of the Executive Board of VU Amsterdam

Reflecting on her first year as Executive Board president at VU Amsterdam, Margrethe Jonkman is clearly passionate about her job. With her broad experience and vision, Margrethe is committed to making a social impact through multidisciplinary research, innovative teaching and long-term partnerships. From its unique home base in Zuidas, the university is building bridges between science, enterprise and society.

What motivated you to take up the post of Executive Board president at VU, and how do you like it so far?

“I have been at VU for around a year now and I like it very well. The thing that has always motivated me is my desire to harness knowledge for impact. I’ve done this in various roles over the course of my business career, and what particularly drew me here, is how much of an impact the university’s knowledge and education can make. It’s really part of the DNA and legacy of VU Amsterdam. I think it’s important that those who have knowledge use it to solve societal problems. This idea chimes in well with my vision and motivations.”

What are the main objectives you want to achieve in your first few years at VU?

“My aim is to continue building on VU’s existing strengths. As a comprehensive

Text: Romy Lange & Ruby van Oers

Photography: Roxanne Wilm

university, with disciplines ranging from religion and theology to engineering and medicine, one of our key strengths is multidisciplinary collaboration. Society’s problems can’t be solved by disciplines operating in isolation; you need to work together across disciplinary boundaries. I want to ensure that VU Amsterdam really capitalises on this strength, not only on an individual basis, but all together, as a community.”

What initiatives have you kicked off already, or do you intend to prioritise, to attract and support international talent?

“VU welcomes many international students and employees. I think it’s important that we embrace a variety of cultures and backgrounds, as this gives us diverse perspectives on problems and

opportunities. On the education side, we have multi-classrooms and international exchanges to promote this. And for our employees we encourage dialogue and support them with things like Dutch language courses. We will continue developing VU as a strong international university. As a multicultural city, Amsterdam is a great home base for this.”

What do you think makes the combination of education, research and a campus in Zuidas so inspiring?

“VU Amsterdam plays a vital role in society and Zuidas amplifies that. The university, companies and residents are working together in research, teaching and projects like community service learning. Our campus, with a Grand Café, theatre, cinema and courses, is a place where all are welcome, and this openness has made us an active partner in the community. We are also focusing on entrepreneurship and utilising knowledge in areas like sustainable innovation and AI. Our proximity to companies in Zuidas provides job opportunities for students, including first-generation students.”

What sorts of campus developments are helping to propel innovation?

“What I love is how we are investing in innovation and entrepreneurship. We’ve opened a state-of-the-art physics and science building and are currently developing a new laboratory plus spaces for medtech and health technology startups. We really want to encourage this sort of knowledge-based enterprise.”

How does sustainability factor into VU strategy?

“Sustainability is one of our core values and is reflected in everything we do. Our education explicitly links issues such as diversity, inclusion and climate to the Sustainable Development Goals.

We’re also working in many international partnerships, such as the UN Sustainable Development Solutions Network, which we joined recently. This is a network that brings universities, companies and governments together to work on solutions to global challenges, and ties in perfectly with VU’s own mission, which is to work together based on everyone’s individual strengths. VU wants to be a driving force for sustainability in the Netherlands, not only in education and research, but in partnerships too.”

How does VU see its role as a partnerfor enterprise and society?

“VU Amsterdam occupies a unique position here in Zuidas. It is a small, diverse

district with businesses, residents and our university, and this presents tremendous opportunities. We are very keen to partner with companies large, medium and small in all kinds of sectors. For example, we match students up with companies for small projects. We need to start small and then look at how we can support each other. I firmly believe in the power of knowledge and partnerships. Together, we can tackle societal challenges while helping people and organisations keep pace with this fast-changing world.”

“We are very keen to partner with companies large, medium and small in all kinds of sectors. For example, we match students up with companies for small projects.”

• Full-service Aparthotel; the comfort of your own home with services and facilities of a 4-star Marriott branded hotel

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• Complimentary breakfast available each morning at our cozy restaurant Papa’s Loft House

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• Unlimited use of our Motion-gym during your stay

• Located adjacent to Gelderlandplein Shopping Mall with international brands, small boutiques, premium grocery stores, and plenty of public transport connections

• Parking available in P1 of Gelderlandplein Shopping Mall at a reduced fee

• Possibility to register on our address for stays of 28 nights minimum

• Pets are allowed for a fixed fee per stay

BUILDING THE FUTURE RDC ADORE READY FOR CUTTING-EDGE MEDICAL RESEARCH

In the Kenniskwartier innovation district, the ADORE Research & Diagnostic Centre was completed in October 2024. The first moving boxes have already been spotted. Starting in May 2025, a range of different disciplines will be collaborating there on cutting-edge research in neurology and oncology.

As we walk from Van der Boechorststraat into the spacious and mostly glass atrium, we need to watch where we are going – this is actually the entrance to two buildings. If you turn right, you enter the Amsterdam UMC Imaging Center, but we need to head left to take a look at the recently completed ADORE Research & Diagnostic Centre (RDC ADORE). We are welcomed by Marianne van der Bent, project manager at Amsterdam UMC: ‘The atrium is quite an

eye-catcher, isn’t it?’ This is certainly the case, but we’ll come back to that.

Cross-fertilisation

Van der Bent waves her staff pass across the scanner and leads us to RDC ADORE: ‘On October 1, the MedicomZes/Kuijpers contracting consortium completed the building, exactly on schedule.’ From December, the first cancer and brain specialists will begin to arrive and the

full complement of staff will be in place by the second quarter of 2025. By then, the laboratory diagnostics departments in the fields of Pathology and Human Genetics will also have moved into the building. Van der Bent: ‘The building has been specifically intended as a place where researchers from both disciplines may learn from each other, collaborating with their colleagues in the diagnostic laboratories to develop new diagnostic and innovative treatments.’

Inner courtyard

A staff pass is not required for every room: via a staircase at the entrance, we can reach

two of the six floors without hindrance.

Van der Bent: ‘The conference room is here, which can also be used by external researchers and the public.’ We suddenly find ourselves face-to-face with a huge spiral staircase, at the centre of a tall space bathing in sunlight that’s falling through the glass roof. ‘The different floors can be accessed by elevator, but are also connected to each other by this spiral staircase at the heart of the building’, explains Van der Bent. ‘That’s why this area, which will later be fitted out with furniture and a coffee bar, will be the natural go-to meeting place for all the researchers in the building.’

Light and airy and sustainable

‘The organic shape of the spiral staircase contrasts with the straight lines in the structure of the building’, explains Martijn

de Visser from the architect firm Atelier

PRO by telephone. ‘The building is also quite deep, which means that daylight cannot easily penetrate the heart of the building. Hence the glass roof.’ This focus on light is also reflected in the pastel shades used in the office areas, as well as in the choice of materials. For example, De Visser tells us that the façade is mostly made of concrete reinforced with glass fibre, a lightweight material: ‘That ensures a smaller CO2 footprint. In addition, the building also gets its heat from an energy-efficient thermal energy storage system and RDC ADORE is the Netherlands’ first building to boast low-carbonglass.’

Back in the atrium

After the guided tour, we take another good look around the atrium, which also serves

Amsterdam Zuidas Information Centre Central Hall, WTC +31 (0)800 50 65 contact@zuidas.nl www.zuidas.nl

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as the crossing to the Zuidas Botanical Garden and Amstelveenseweg. This is a large, calming space, with a lot of glass and natural daylight. It also features a stunning mosaic floor and pink-coloured seats that double up as planters.

But there is no reception and no desk –nothing refers to the care and medical research that is happening on both sides of the atrium. And, as we hear from architect Henk Hartzema from Studio Hartzema, this is exactly how it was intended.: ‘Don’t forget, this can be quite a tense place for some people. Think of the Amsterdam UMC patients who come here for a diagnosis or a test result. For them, we hope that the atrium will be somewhere where they can feel human again.’

SOCIAL MEDIA

@market33zuidas

Market 33 turned 8, and it was a celebration to remember!

@jan_jaap_omvlee

Rolling into the weekend! #TGIF

@nataschaput Appartementje op de #Zuidas gekocht ...

Follow hellozuidas @hellozuidas

@afc_u21_afc_u19

AFC secures the next round ...

@gerrit_sr A10 Ring Amsterdam

@lindseyenbailey Hasta La Vista, Baby

For employees of companies who are member of Hello Zuidas, it is possible to join our LinkedIn group or link as a contact.

@quadesrecruitment

Bij ons is de VrijMiBo voor iedereen ...

@compass_atrium Halloween vibes ...

@ivyhotelamsterdam

Looking for an inspiring meeting...

@dejapannerzuid ... Sing your heart out ...

@disc_hub_charlotte ... new photo’s from the shoot ...

@opdezuidas trouwen.opdezuidas.nl 21 juni 2025

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COLUMN

The Hunza’s inspiring philosophy on life: more than years alone

Recently, I celebrated my birthday ‘Hunza style’, putting my age at an impressive 162 years. Now, I can hear you thinking: “162 years? How’s that?” The answer lies in the philosophy of the Hunza, a people that inhabit the mountains of northern Pakistan and are known for their unusual notions when it comes to ageing.

In 1984, a Hunza gentleman by the name of Said Abdul Mobudu confounded immigration officials when he presented a passport stating he was 160 years old. The story quickly made headlines and the Hunza gained a reputation for longevity, attributed in part to a diet of apricots and the fresh alpine air. But the real explanation lay deeper: the Hunza don’t calculate a person’s age by life-years alone. They also factor in experience, knowledge and accomplishments. Someone who has achieved much or led a rich social life can therefore have a higher age than someone else born in the exact same year.

This mindset intrigues me. After all, here in the Netherlands we’re pretty quick to assess people according to their age. We deem older workers set in their ways and younger people too inexperienced. CVs are often screened for age, leaving worthwhile candidates out in the cold.

As Chief of Tribes, I’ve learned that age says little about a person’s qualities. Like the Hunza, I believe that what matters is not how many years you’ve lived but what you have achieved in that time. It would do our society good if we, like the Hunza, assessed people on their experience, knowledge and accomplishments instead of their year of birth alone. It would certainly pave the way to a more inclusive job market.

Interested in my journey to the Hunza? Scan the QR code and watch the movie.

Eduard Schaepman is CEO and founder of Tribes Inspiring Workplaces, an international network of flexible workspaces. With a background in business development and change management, he has previously worked for companies including Chalet Group, Regus, Fortis, Robeco and Bank Mees & Hope. Entrepreneurship, innovation and the creation of inspiring workplaces for nomadic professionals are common denominators in his career. Schaepman has a strong focus on promoting productivity and flexibility in modern working environments He is also active as a speaker and writer, sharing his passion for nomadic working and forward-thinking business models.

ZUIDAS HOME TOUR

“I gravitated to Zuidas straightaway when looking for a place in Amsterdam. It has an international vibe that really interested me”

After moving to Amsterdam, Maurits de Waal (27) quickly put down roots in Zuidas. He lives in a beautiful apartment in the Intermezzo tower and combines a busy social life with a job as co-owner of his family’s company, EDW Autolease. From here, he runs the Amsterdam location.

Maurits de Waal lives in Intermezzo tower

Can you tell us something about yourself? What do you do, and what brought you to Zuidas?

“I gravitated to Zuidas straightaway when looking for a place in Amsterdam. It has an international vibe that really interested me. So I looked around, and in the end wound up in this beautiful flat in Intermezzo”, Maurits shares. “I am a co-owner of EDW Autolease, our family business. My focus is on financing and leasing for SMEs and independent contractors, and I now run our Amsterdam location.”

What is your favourite spot at home?

“Definitely the dining table. It’s perfect for hosting cosy dinners with friends. There’s always lots of laughter and I love cooking. The dining table is the centrepiece of my home and a real eye-catcher in the middle of the living room.”

What is your favourite spot in Zuidas?

“I like the restaurants here and go to different places. I’m a regular at Dicky’s, but it’s also nice to dine out at Ferilli’s or Nela on Friday evenings. Zero Zero is a great new addition. They’re open at weekends and I go there often. You’ve got all sorts of things here. I work out at Clubsportive and go to Renessence fairly regularly. And also to Gelderlandplein, which has literally everything.”

What’s missing here?

“That’s a tough question. You’ve basically got it all here. It’s great for nature, with Beatrixpark and Amsterdamse Bos within walking distance. I’m already totally in love with this area. Maybe the street scene could be a little livelier, with some more cafés and shops. That would be the finishing touch.”

Do you want to stay in Zuidas for good?

“Until I have children, absolutely. You close your front door and you’re in your own little haven. But once I have children, I want a house with a yard. Somewhere near Amsterdam would be brilliant. The real dream would be a house along the Amstel river, of course!”

Are there any downsides to living in Zuidas?

“It’s somewhat removed from the city centre. I notice that particularly when comparing with friends who live in the centre. But it’s not such a big deal for me. It’s just outside the ring road and you can be there in no time. I have an electric bike and an Opel Rocks Electric, which makes it even easier. What I do regret is how quiet it is at weekends. But just walk up Beethovenstraat and you’re back in the thick of things.”

Text: Ruby van Oers • Photography: Roxanne Wilm

HELLO PEOPLE GOT A MINUTE?

This issue of Hello Zuidas shines a spotlight on all things ‘ambitious and international’. We talked with a variety of expats to get their unique take on discovering life in the Netherlands. What is life here like for them? And how long did they actually spend house-hunting? Their stories offer an eye-opening look at life within our capital’s international community.

Lena Kossyvaki

“It was difficult to find my feet at first, especially with networking. But after three years here I felt more at home. Although my connections with Dutch people are limited, I have met loads of expats who are on the same path as I am. Finding a house was surprisingly easy. Maybe I lucked out during the lockdown, because within a fortnight we had found a lovely place. I have no desire to go back to my home country, but who knows what the future holds? I’ll take it as it comes.”

Alicia Utami

“The Netherlands is home to me. What started out as an expat adventure turned into a permanent home base where I’ve been living happily for 22 years now. Originally I am from Indonesia, but the Dutch culture and values feel more natural to me. Finding a place to live was tough at first, maybe because I’m an expat. Everything worked out in the end, though. A good network makes all the difference here.”

Anais Sheshekli

“I initially came to the Netherlands for a six-month work placement after completing business school in France. Fast forward almost 12 years and I am still here, thriving and enjoying every moment. Compared to other countries and cities, I feel incredibly safe here. The Netherlands inspires creativity and innovation; people are not afraid to try new things, fail, launch businesses, and even close them if they don’t work out. This dynamic environment makes me feel motivated to explore my own creative ideas and entrepreneurial ventures. It’s a place where taking risks is encouraged, and this mindset is truly inspiring.”

Marlene de Jong

“After having moved a lot within Europe, I settled in Amsterdam six years ago and still love it here. Well, maybe the weather is a bit of a let-down, but everything else is great. The city offers the perfect balance of vibrant cosmopolitan life and a close-knit village feel. However, as an expat, it’s easy to get stuck in an international bubble, and breaking into Dutch circles can be tough. I must say that joining a fun Dutch company really helped!”

Photography: Lynn Vaessen & Roxanne Wilm

MEMBERS MEETING

PAN AMSTERDAM

On 28 November, Hello Zuidas hosted a member event during the PAN art fair at RAI Amsterdam. Guests gathered at Bar Bouchon in a top spot between some of the premier stands. After a tasteful welcome by the charming Meisjes met Smaak, our guests split up into small groups for inspiring tours past highlights of the art, antique and design fair. Expert guides gave Hello Zuidas members unique insights into the beauty of PAN Amsterdam. The evening concluded in the VIP Lounge, where delicious drinks and nibbles were served. It was a wonderful opportunity to catch up, share thoughts about the impressive works and enjoy the lovely ambience of PAN Amsterdam.

THE ROCK: INNOVATION WHILE RETAINING AUTHENTIC CHARACTER

Stefan Visscher, senior asset manager at Deka Immobilien Investment, and Peter Jansen, consultant at Arcadis, are playing an instrumental role in the renovation of The Rock in Zuidas. Property owner WestInvest Gesellschaft (part of Deka Group) decided to take previous tenant De Brauw Blackstone Westbroek’s departure in early 2024 as an opportunity to upgrade the building and make it more sustainable. Besides bringing it up to modern environmental and performance standards, the renovation is also reconfiguring The Rock to be suitable for multiple tenants. Main contractor Dura Vermeer is currently working hard to ensure everything stays on schedule.

Working together for a sustainable building

Stefan and Peter are playing a key part in the renovation and retrofitting of this iconic office building in Zuidas. Stefan: “As senior asset manager, I work closely with Peter and his team. Deka Immobilien manages several funds who are, besides The Rock, owners of different properties such as Symphony, Vinoly, The Edge and Terrace Tower. For this project we’re constantly

liaising between real estate agents, lawyers and our design department to make the property attractive to let.” Peter adds:

“We started after the previous tenant left. We worked with real estate agents to take stock of what prospective tenants would need and developed a concept. This provided the basis for a plan that we then fleshed out with architects and environmental consultants.” The new Britten passageway also led the team to

rethink the building’s entryway. “We’re merging the two entrances for better visibility and to improve building access in the new setting.”

Smart and green

Sustainability and efficiency are at the heart of The Rock’s renovation. “We’re using energy-efficient applications like LED lighting”, Stefan explains, “but the biggest improvement is actually about smarter control of building systems. For example, modern systems that automatically adjust lighting based on conditions outside. This was either too costly or otherwise impossible to achieve 15 years ago, but now it’s a viable option, and the energy savings are huge”. Plants are also a prominent feature in and on the building. “We have green roofs on two levels,

contributing to the green rating”, Peter continues.“The plants inside are largely there for ambiance. We want to make the interior feel warmer and more welcoming. The renovation also focuses on circular measures. We’re reusing as much as we can. We will create a building passport to keep track of what to retain and what to replace. Because several floors are leased, they are excluded from the renovation, which currently limits the BREEAM certification to Very Good. After renovating the remaining floors, we expect to receive the BREEAM Excellent certification.”

A vibrant future in Zuidas

Equally central to the renovation are flexibility and planning for the future. “At this point we’re still seeking tenants for over ten floors. The rest have all been let”, Stefan says. “We’re bringing more activity to the first four levels with a grab-and-go outlet for coffee and snacks and coworking

spaces on the first and second floors. It’s about catering to the demands of today’s tenants.” Though the work is not finished yet, the building is already partly occupied. “We’re proceeding as carefully as possible”, Peter says, “and notifying tenants of any potential inconvenience. This means keeping invasive structural work to a minimum and communicating pro-actively about scheduled activities.

With CBRE as property manager and renowned contractor Dura Vermeer, we have experienced partners keeping in close contact with tenants and taking all necessary measures.”

Hot spot

The Rock’s location forms a big part of its appeal, notes Stefan. “This spot sells itself. It’s in the heart of Zuidas, with excellent public transport links, services and amenities. We’re transforming it into a pleasant, user-friendly place without

detracting from the building’s iconic design.” Peter: “Smart solutions like an innovative crane set-up with the adjacent Cubehouse project have helped overcome logistical challenges. It’s still a puzzle, but The Rock is and will always be an icon.”

For information about leasing office space in The Rock, please contact:

CBRE

Robert Bremen

robert.bremen@cbre.com

+31 (0)6 1115 11 95

Bart van Eerd

bart.vaneerd@cbre.com

+31 (0)6 1177 25 81

Cushman & Wakefield

Patrick Hooft Graafland patrick.hooftgraafland@cushwake.com

+31 (0)6 3016 53 50

Eric Horssius eric.horssius@cushwake.com

+31 (0)6 1590 09 95

Scan the QR code and view The Rock building in 3D!

Text: Romy Lange & Ruby van Oers • Photography: Roxanne Wilm

Peter Jansen & Stefan Visscher

Spectrum Fund Actively managed quant investment fund for listed equity

Spectrum Fund is an investment fund that invests in public listed equity. It is a fund with an active investment management. We monitor developments and company news on a daily basis. We use a systematic quantitative approach with an algorithm which we developed ourselves. This algorithm is used to efficiently analyse thousands of stocks and score them, based on their fundamentals. These include metrics on company valuation, growth track-record and outlook, market positioning, and profitability of the company and return on invested capital. It is a liquid investment: investors have the option to scale up or liquidate once a month. Pepijn Füss, director of Spectrum Fund, tells us more about the fund.

Can you tell us more about where and how you invest?

“We are continuously looking for companies that are (relatively) undervalued with the highest growth potential and strongest market positioning, while also featuring a consistent growth track-record. The algorithm functions as a screening

Pepijn Füss

“We work with a proprietary algorithm which we use as a screening tool and combine this with active management. Realized returns of both the live portfolio and the algorithm show strong outperformance.”

tool. It offers a proven systematic approach for this. The live portfolio is balanced with approximately 40-50 positions, with a focus on companies headquartered in Europe or the U.S. We do not invest in startups; companies must have a minimum size of a 100 million euros. We also actively use derivative strategies. The final investment decision is made after a thorough company analysis by ourselves. The portfolio also consists of longer hold positions and positions that do not originate from the algorithm.”

You mention a proven track record, can you elaborate on that?

“If we look at the realized returns of both the live portfolio and our developed algorithm, both show strong outperformance irrespective of the period. Most important here is the realized track record of the invested (live) portfolio. It has achieved a total return of an average +23% per year over the last 6 years, compared to a return of 16% for the benchmark: a yearly outperformance of +7%. If we look at 2024 until 1st December 2024, the live portfolio outperformed the benchmark with +15% with a total return of +41%.

Regarding the screening algorithm: The algorithm was extensively backtested and achieved an average return of 13%-20% per year for various historical periods (3-5-8-10-15-24 years) and consistently outperformed the benchmark by 3%-6% per year. We defined the benchmark as the weighted average development of four prominent European and U.S. indices (S&P 500, Nasdaq 100, AEX, and DAX). Both the live portfolio and the algorithm show clear outperformance.”

Can you tell us more about the algorithm?

“It is a systematic approach for analysing and scoring stocks based on relative attractiveness compared to tens of thousands of other stocks, where we look at certain factors and ratios to assess potential future returns. The best-scoring stocks are then periodically evaluated (multiple times every quarter).

Since when have you been active?

“The live-portfolio has been active for about 15 years. Spectrum Fund has

an AFM registration since 2024 and is now open to investors who invest EUR 100,000 or more.”

For interested individuals, how does a potential investment in Spectrum Fund work?

“Spectrum Fund provides an allround and balanced approach for getting exposure to attractive listed equity and suitable for individuals with free investable assets starting at EUR 100.000. Potential investors include professionals & executives, entrepreneurs, and professional parties such as family offices and fund-of-funds. Since we invest in liquid companies, investors can always increase their investment or liquidate once a month. If you’re interested, please contact us via our website or by email.

We will send you more information and invite you for a meeting over coffee. We are located at Zuidas and look forward to meeting you.”

Spectrum Fund

+31 (0)6 52 38 15 11 p.fuess@spectrumfund.nl www.spectrumfund.nl

Text: Romy Lange • Photography: Roxanne Wilm

PARK MEADOWS INAUGURATES NEW SYNTHESIS OF LUXURY LIVING AND TRANQUIL NATURE IN ZUIDAS

Seamlessly blending luxury living and nature in the heart of Zuidas, Park Meadows is the result of five years of intensive collaboration led by Breevast board member Henk Brouwer and the company’s chief investment officer, Robert Alberts. The stunning design by architect Ben van Berkel goes beyond that of the usual residential building. With spacious apartments, a swimming pool, gym and dedicated spaces for work and relaxation, Park Meadows is perfectly aligned with the modern urban lifestyle, while world-class restaurants and a park-side terrace further elevate the residential experience. Ideally situated, with excellent transport links and lush green surroundings, Park Meadows sets a new standard for living in Amsterdam. Sales start in the first quarter of 2025, with the buildings set to be completed in 2027.

From ambition to reality

“Park Meadows has apartments for rent as well as sale”, Henk Brouwer tells us. He and Robert Alberts spent more than five years hammering out preliminary plans for the ambitious project. It expanded considerably in that time, Robert says: “We started out with 20,000 square metres and grew to approximately 27,000. It’s also architect Ben van Berkel’s first residential commission in Amsterdam, and the resulting design is just spectacular.”

Smart decisions for luxury living

Some important decisions guided plans for Park Meadows. “We decided to designate one of the residential towers for rental and the other for sale units”, Henk continues. “We also added a multifunctional workspace for residents only – a sort of clubhouse where people can come to work, meet or sit down for coffee – and there are amenities like a swimming pool, gym and fine-dining restaurant.” All of it

Henk Brouwer & Robert Alberts

With luxury amenities, a cosmopolitan flavour and unique location, Park Meadows promises to be a unique place to live in Zuidas, elevating luxury living to an art.

Architect

Ben van

Berkel,

founder and principal architect, UNStudio

testifies to the vision and dedication that was invested into Park Meadows and that will make it stand out in Zuidas.

Blend of luxury and functionality

The project also raises the bar on high-end living in Zuidas. Henk: “We’re in a prime location. You can cycle to the centre in six minutes, Beatrixpark and Beethovenstraat are on your doorstep, and the motorway to Schiphol is conveniently close by. This project represents a unique blend of urban living, restful nature and unparalleled connectivity.” With completion slated for the beginning of 2027, Park Meadows will be much more than just a place to live, but also visit, Robert confirms. “We’ll have great world-class restaurants. We’re

talking to a number of international operators right now and are looking at big names.” Park Meadows, with its two distinct dining concepts and a terrace adjoining Beatrixpark, will be an attractive destination for both living and visiting.

Henk: “There’s really no other project like it in the Netherlands. It’s on a completely different level in terms of character, luxury and lifestyle. It has lots of outdoor spaces, high-end services and Zuidas as a magnet. You’re surrounded by nature, but in the heart of the city.”

“Engaging in some kind of relationship with the surrounding area was a requisite from the outset. We achieved this by activating the building’s base with

functions that enliven the kerb and by creating views that connect the green surroundings with residents’ homes, seamlessly bringing nature indoors. While the two towers are clearly connected in design, each maintains its own distinct identity, with the passage between them designed to be as transparent as possible, maximizing views both of the park and from it. Connecting the two towers was crucial to keep them from separating into different worlds. We want to create a wonderful experience for Park Meadows residents and park visitors alike.”

www.park-meadows.nl

For more information, please contact: Eefje Voogd Real Estate park-meadows@eefjevoogd.nl +31 (0) 20 305 05 60

Romy Lange & Ruby van Oers

Roxanne Wilm

AGENDA

JANUARY & FEBRUARY 2025

1 January 2025

DRY JANUARY

@ Market33

www.market33.nl

A new year, a new beginning! Delicious moments await you at Market 33, where this year we’ll be diving into Dry January in style! Every Thursday in January, kick off your first resolution of 2025 by treating yourself to complimentary mocktail samples crafted to delight your taste buds and served exclusively at our bar.

EVENT (MEMBERS ONLY)

22 January 2025, 11.30am-12.30pm ZUIDAS 2025 AND BEYOND

@ Online - www.hellozuidas.com

13-16 January 2025

HORECAVA

@ RAI Amsterdam - www.rai.nl

Hospitality is about more than fine dining and good pairings – it’s about creating unique experiences and unforgettable moments. For professionals in this dynamic industry, continually anticipating changes is a must. Horecava is where professionals go to discover all the latest trends and developments: from worldwide flavour sensations to smart management solutions and trendy interior designs.

23 January 2025 WRITING READABLE REPORTS AND MEMOS

Zuidas is developing in all kinds of ways in the years ahead and buildings are going up right and left. Besides business and residential developments, a lot is happening on the leisure front. Meanwhile, work is also progressing on a whole new station. Together, we’re shaping a unique piece of Amsterdam. But how will all these developments affect your organisation? Zuidasdok and city representatives will fill you in on all the practicalities and schedule of works for 2025. More info: hellozuidas.com or elisa.schouten@hellozuidas.com.

@ Taalcentrum VU www.taalcentrum-vu.nl

There’s more to a well-crafted report or memo than merely getting your information straight. How do you write reports that are as informative as they are readable? How do you structure a concise argument and make it convincing? This practical short course teaches you how to write readable reports and memos so you get better results fast..

24 January 2025

GBC ZUIDAS CEO BREAKFAST

@ ABN AMRO

www.greenbusinessclub.nl

Sit down to the Zuidas CEO Breakfast and meet the movers and shakers of Zuidas. Green Business Club Zuidas is inviting CEOs from a range of companies to talk about the future of sustainability in Zuidas.

24 January 2025 FESTIVE GALA CONCERT

@ Concertgebouw

www.concertgebouw.nl

EVENT (MEMBERS ONLY)

28 January, 3.30-5pm

31 January

CEMENT NO.

6: MARTHA SKYE MURPHY + OÏ LES 0X

@ De thomas - www.dethomas.nl

Martha Skye Murphy performs an intense piano version of her album Um, blending intimate, theatrical music with ritual elements. Oï les Ox’s J’ai 60 caractères is an experimental sound installation with wireless speakers creating a complex soundscape. Together, these artists transform the church into a captivating, dynamic space fusing architecture and performance.

On 24 January, the Royal Concertgebouw Orchestra presents its annual gala concert at the Concertgebouw in Amsterdam. On the programme are works by Purcell, Britten, Dowland and Schumann, with Klaus Mäkelä conducting and featuring soloist Janine Jansen. The evening opens with a prereception at 7.30pm, followed by the concert at 8.30pm. The event concludes with a festive afterparty and dancing until midnight.

1

February

2025 THE NUTCRACKER

@ RAI Amsterdam - www.rai.nl

Clara is a young girl who is gifted a nutcracker in the form of a man. In the course of one mysterious, magical night, the nutcracker leads an army of real toys into battle against the fearsome resident mice. The Nutcracker is a grand ballet in two acts and one of the world’s most widely performed dance productions to this day. .

& SECURITY NETWORK

@ Zuidas - www.hellozuidas.com

An AIVD liaison officer will join us for this network meeting to give a unique glimpse into the world of intelligence and security services. If you’re wondering how our Safety and Security Network is working on strengthening social cohesion and knowledge exchange, you won’t want to miss this meeting. Hello Zuidas will also present the results of an intensive in-depth study we have been working on since last September. We’ll review the main findings together and discuss ways to make our network even stronger and more effective. More info: hellozuidas.com or elisa.schouten@hellozuidas.com.

10-14 February 2025

CISCO LIVE

@ RAI Amsterdam - www.rai.nl

Join us at Cisco Live 2025 Amsterdam, where AI takes centre stage, empowering you to expand your horizons and immersing you in the next wave of Cisco’s transformative technologies. Technical education and thought leadership programmes show you how to work faster, safer and smarter, enabling you to go beyond what you thought possible.

11 February 2025

COMEDY CLUB

@ Griffioen – www.griffioen.vu.nl

One stage, five standup comedians showing their stuff! Who’s got the sharpest jokes, who melts your heart? Comedy club acts are in English so everyone can enjoy the show!

19-22 February 2025

NEGENMAANDENBEURS

@ RAI Amsterdam – www.rai.nl

Are you expecting, or new to parenthood?

The Negenmaandenbeurs is the country’s premier maternity event for young and expecting parents! Dive into a world of inspiration and innovation. Discover the latest trends and must-haves for your newborn, including beautiful babywear, healthy nutrition, smart baby monitors and everything else you need to get off to a confident start.

18 February 2025

LUNCHTIME CONCERT: DUO SARASWATI

@ De Thomas – www.dethomas.nl

Enjoy a free lunchtime concert every fortnight at De Thomas. Always classical music, a different musician or ensemble each time. On 18 February, De Thomas presents Jan van der Plas and Kris van der Plas. Doors open at 12.15pm. The concert starts at 12.30pm and lasts 30 minutes. All are welcome and admission is free.

21 February 2025

IRIS RULKENS

@ Griffioen VU – www.griffioen.vu.nl

Made famous by her hilarious caricatures and spot-on impersonations on Instagram, these days Iris is dazzling audiences live on stage. Her side-splitting theatre show, filled with humour, hilarious sketches, honesty, female uncertainties, daddy issues and a message, will have you laughing till you cry.

EVENT (MEMBERS ONLY)

27 February 2025

ZUIDAS ACCESSIBILITY TASK FORCE

@ Zuidas – www.hellozuidas.nl

The Zuidas Accessibility Task Force is organising a series of informational meetings this year to discuss mobility and accessibility in Zuidas. The first meeting of the year is on Thursday 27 February and will zoom in on an issue connected to maintaining access and developments in Zuidas.

Every Wednesday, 12-1pm WEEKLY YOGA

@ WTC Amsterdam www.wtcamsterdam.com

Take some time out to tune into your body, decompress and let all the stress melt away during this reinvigorating yoga class for all levels. All you need is some comfy clothes – we’ll take care of the yoga mats! Yoga instructors Lucie and Ludo use a combination of mindful movement, breathing exercises and meditation in these calming classes to improve your health and alleviate stress. Sign up on the Social Club Amsterdam website.

Every

Thursday and Friday

BUENA VISTA

@ Hasta La Vista - www.hastalavista.baby

Every Sunday MOVIE NIGHTS

@ Hasta La Vista

www.hastalavista.baby

Every Sunday night our theatre transforms into the city’s cosiest cinema, with a breathtaking view of Amsterdam’s iconic skyline. The programme is packed with crowd-pleasing timeless classics. For only €22.50 you enjoy a perfect date night package including a welcome cocktail, popcorn and an unforgettable film. Tickets are available on the website and there are two showings per night.

Buena Vista is the place to be every Thursday and Friday, where we get your weekend started in style! With DJs spinning the best tracks, ice-cold drinks and a glittering disco ball, our paradise on the 19th floor is the perfect place to toast the sunset together. So round up your friends, colleagues or team and make every Thursday and Friday night a winner!

Every

Thursday

ZUIDAS MARKET

@ George Gershwinplein www.zuidasmarkt.nl

Find a wide selection of products as well as seasoned vendors who know their trade, understand the meaning of genuine service and care about their customers. They are the heart of the Zuidas market!

11 March 2025

WEBINAR: CLEAR AND ACCESSIBLE COMMUNICATION IN THE FINANCIAL SECTOR

(DUTCH) @ Online

www.taalcentrum-vu.nl/webinar

Do you work at a bank, insurance firm, pension fund or other financial institution? And is customer communication a key part of your job? Now is the time to get ready for the European Accessibility Act, which comes into force on 28 June 2025. This webinar offers practical tips on how to make your financial texts clear and accessible. In just 30 minutes, you’ll learn to write texts that hit the mark with all your readers. Register now at: www.taalcentrum-vu.nl/webinar

ARCHITECTURE

RAI Amsterdam is a multifunctional exhibition and convention centre at Europaplein in Zuidas. Its strategic location – just off the A10 motorway and with train, metro and tram services close by at Amsterdam RAI station – make it the ideal venue for domestic and international visitors alike. The complex welcomes an average annual 1.5 million guests for everything from RAI-wide trade fairs and conferences attracting up to 50,000 attendees to small meetings of a dozen people.

History

RAI Amsterdam has a distinguished history going back to 1893, when it was established as the ‘wheel and automotive industry’ association. In the next hundredplus years it transformed into a worldrenowned convention venue. RAI has borne witness to many historic moments. There was civil rights leader Martin Luther King Jr’s speech in 1968, stirring hundreds of people with his message of change. Former US President Bill Clinton, Britain’s Prince Harry and other prominent figures spoke at AIDS2018 about the epidemic’s global impact. And legendary artists like Frank Sinatra, Ike & Tina Turner and U2 have performed here. They all helped to make RAI a true icon of intellectual and creative inspiration.

Text: Sophia Etmans

Sustainability

Amsterdam’s increasing popularity and market developments are bringing a growing number of international, multi-day events to RAI Amsterdam. The convention centre also hosts theatrical productions and public fairs and festivals such as Kingsland and Het Amsterdamse Winterparadijs. RAI’s spatial development plan provides for ongoing operations at Europaplein and a more vigorous focus on sustainability, investing in a balance of social (people), ecological (planet) and economic (profit) value creation. With a growing number of events contributing to these sustainable objectives, RAI has transformed again, from a mere venue into an important player in efforts to advance innovation and sustainability in Amsterdam and beyond.

Facts

Address Europaplein 24

Architect Alexander Bodon Floor area 116,200 m2

For more information please visit: www.rai.nl

EMPOWERING SMART CRYPTO INVESTMENTS

An interview with Iconomi CEO, Peter

Curk Peter Curk

From its new base in Zuidas, Iconomi is redefining how individuals and institutions invest in cryptocurrencies. CEO Peter Curk has been at the company’s helm since its inception and sat down with us to share his insights into its journey, innovative platform and ambitions for the future.

Can you tell us about the inspiration behind Iconomi?

“The name Iconomi stems from our origins, combining ‘ICO’ – short for initial coin offering – with ‘economy’, reflecting our initial mission to be a home for blockchain projects. However, the company has since evolved into an investment platform for cryptocurrency portfolios. We believe in financial freedom and empowering people with better ways to manage their money, without the limitations of traditional

banking systems. Our team came together around this free-spirited philosophy to create a platform where people can easily manage their assets.”

How does Iconomi make crypto investing easier for everyone?

“We’ve been in the crypto space for a long time and know its hidden pitfalls. We thoroughly vet every token on our platform to ensure they all meet stringent liquidity and quality standards. This diligence

shields investors from the risks of scams or unreliable tokens. To further simplify the process, Iconomi offers pre-curated portfolios, so users can effortlessly diversify their crypto investments. This approach is especially beneficial for anyone new to the crypto world. We want to make investing accessible and not overwhelm people with the complexities of the market.”

What sets Iconomi apart from other crypto platforms?

“Unlike day trading, which often turns into a second job for retail investors obsessively monitoring charts, Iconomi automates the process. Users can set up mid- to longterm strategies and let the platform handle

“We believe in financial freedom and empowering people with better ways to manage their money, without the limitations of traditional banking systems.”

the rest. The platform’s advanced trading algorithms ensure users buy and sell at optimum prices across multiple exchanges. Additionally, Iconomi encourages users to establish take-profit rules, enabling them to secure gains and avoid emotional decisionmaking. This feature is critical in the highly volatile crypto market.”

Who is Iconomi designed for?

“Iconomi serves both institutional and private investors. While we cater to those with smaller investment capacities, we also work with financial advisers and wealth managers who use our platform to manage their clients’ crypto portfolios. Unlike traditional exchanges, Iconomi discourages speculative trading and instead promotes a long-term investment mindset. This philosophy aligns with the platform’s role as an asset manager, rather than a trading hub.”

Why establish Iconomi in the Netherlands?

“In late 2023, Iconomi acquired a Dutch crypto firm, solidifying its presence in the Netherlands. The Zuidas district, with its central location and business-friendly environment, proved to be the ideal base. This area combines accessibility with the vibrancy of Amsterdam. It’s close to Schiphol Airport, which is crucial for international business, offering a great environment for building relationships with clients across the country.”

Where do you see Iconomi in the next five to ten years?

“We’re preparing to apply for a licence to operate across all EU member states. Beyond Europe, we’re eyeing opportunities in the Middle East and Southeast Asia, where crypto markets are more liberal and dynamic. Ultimately, Iconomi’s goal is to

establish itself as a leading asset manager in the crypto space, with a strong presence in Europe and beyond.”

Invitation to explore

In closing, Curk extends an open invitation to readers of Hello Zuidas: “Explore our platform, and feel free to share any feedback. We’re always eager to learn from our users and improve our services.”

ICONOMI Barbara Strozzilaan 101 1083 HN Amsterdam +31 (0) 20 240 2919 www.iconomi.com/nl

ZADELHOFF DEVELOPMENT: ICONIC BUILDINGS FOR AN INSPIRING FUTURE

Zadelhoff Development, part of Zadelhoff, specializes in the (re)development of unique buildings in the Amsterdam region. With a focus on innovative and sustainable transformations, we deliver iconic projects that make an impact. Since November 2024, we have been operating from our new office at Antonio Vivaldistraat 2-8 in the heart of the Zuidas. From this dynamic location, we continue to contribute to the (re) development of real estate that matches Amsterdam’s ambition and growth.

We are currently developing over 80,000 sq.m. of residential, office, amenity, and hotel spaces, and have successfully delivered 70,000 sq.m. of office and healthcare space. Two of our recent completed projects perfectly illustrate our vision: Orato Offices and the Rooftop Offices Slotervaart.

Orato Offices

With 12,400 sq.m. of office space spread across 16 floors, Orato offers office space for both single- and multi-tenant users. This 60-meter-high landmark, designed by the renowned OZ Architects, combines a striking urban design with functional excellence. Its façade of red anodized metal creates a bold visual impact, while large windows and shifting terraces ensure transparency and breathtaking views of Amsterdam. Featuring a dramatic five-story atrium, Orato is more than just an office space – it’s an experience. It is designed to enhance productivity, foster creativity, and support the well-being of your employees.

Rooftop Offices Slotervaart

As the crown atop the former Slotervaart Hospital, the Rooftop Offices redefine modern business spaces for healthcare-related and socially-conscious companies. Located on the 11th and 12th floor, they offer between 650 and 6,000 sq.m. of premium office space with panoramic views of Amsterdam. These offices combine outstanding new-build quality with affordable and socially responsible rental rates. A unique opportunity for businesses with a mission to improve healthcare, seeking an inspiring and accessible environment.

Lease Opportunities

A limited number of office spaces are still available in both Orato Offices and Rooftop Offices Slotervaart. Please reach out if you would like more information, schedule a viewing, or discuss how these spaces can meet your business needs.

Zadelhoff Development +31 (0)20 573 3800 info@zadelhoff.nl www.zadelhoff.nl

Orato Offices

Orato Offices

Rooftop Offices Slotervaart

Rooftop Offices Slotervaart

SOS CHILDREN’S VILLAGES: MAKING A DIFFERENCE FOR NEARLY 60 YEARS

Arian Buurman has been managing director of SOS Children’s Villages for going on six years. An organisation dedicated to supporting children and youth in unsafe situations around the world, SOS Children’s Villages not only offers safe havens for children with no one to care for them, but also works on lasting solutions to strengthen families. With programmes in more than 130 countries, they invest in education and practical skills training to build a stable future for children and young people. On Tuesday 8 April, SOS Children’s Villages is holding a seminar at the EDGE in Zuidas to expand partnerships with businesses and explore untapped opportunities.

A home for every child

At SOS Children’s Villages, everything centres on the best interests of the child. The organisation works globally to support children in need of care, many of whom also live in unsafe situations. “What I love about SOS Children’s Villages is that we look at what a child actually needs”, Arian says. “We want to make a lasting impact,

so to not just provide shelter but also empower families so children can grow up in a safe environment.” SOS Children’s Villages runs a variety of programmes providing such support in more than 130 countries. “If a child has absolutely no one to care for them, SOS arranges a safe haven for that child with an SOS family. We believe in the power of families. At the

same time, we work to prevent children from winding up in these sorts of situations at all. We make families stronger and help to address vulnerabilities so children can continue living safely at home.”

The organisation is also dedicated to improving prospects for young people.

“Particularly through education and core life skills training, helping young people to not only learn skills but also stand up for themselves and be independent in life. For instance, our GrEEn project in Ghana is creating green employment and entrepreneurial opportunities for young people and women. In 2023, we trained over 2,000 people. Seeing the results of this is incredibly powerful and so gratifying. This is how we can build a better future together.”

Arian Buurman

On Tuesday 8 April, SOS Children’s Villages is holding a seminar at the EDGE in Zuidas to expand partnerships with businesses and explore untapped opportunities. For more information, or to attend the seminar, please send an email to partnerships@soskinderdorpen.nl.

SOS Children’s Villages celebrates 60 years

SOS Children’s Villages is celebrating its sixtieth anniversary in 2025. “This marks a proud moment for us, but also a reckoning. Ideally, there would be no need for our organisation, but the reality is that children are still prey to conflicts, poverty and climate change. The good news is that, with the support of our partners and donors, we can make a real difference in children’s lives.” To mark this special anniversary, SOS Children’s Villages is hosting a seminar on ‘Creating impact together’ on 8 April 2025. The business community plays a vital role in development cooperation”, Arian explains, “and corporate partnerships enable us to build bridges while simultaneously

combining social impact with objectives like inclusion, sustainability and brand reputation. This seminar will focus on strengthening such partnerships and increasing impact. Innovation and cooperation can empower all of us and help us create a brighter future for at-risk children, young people and families.”

Stronger together

SOS Children’s Villages believes in the power of cooperation to create lasting impact. “Worldwide, we’re working with partners like AkzoNobel, DHL, Action, and Nationale Postcode Loterij (Dutch Postcode Lottery) to develop innovative solutions for children and young people without parental care or at risk of losing it. DHL for example has employees who share

their expertise with young people in our programmes, and AkzoNobel is involved in our activities in multiple countries. The better the collaboration, the greater and more lasting the impact.” The partnerships are also about making a difference in local communities. “Our locally-led SOS organisations in Ghana, Kenya and other countries know exactly what’s needed on the ground and we support them from here”, Arian concludes. “By leveraging each other’s strengths, we can help even more children, young people and families around the world and bring about real change.”

SOS Children’s Villages Maassluisstraat 2 1062 GD Amsterdam +31 (0) 20 30 33 500 www.soskinderdorpen.nl

SOS Children’s Villages

Romy Lange & Ruby van Oers

Photography: Roxanne Wilm

& INCLUSION DIVERSITY

BAM 2024: AN EVENING OF CULTURE AND INSPIRATION

On Tuesday 22 October, the third edition of Black Achievement Month Amsterdam-Zuidas brought together over 250 guests for an evening of culture, inspiration and connection.

Attendees could choose between two special performances. At VU Griffioen, theatre company Raymi Sambo Maakt presented the dramatic production Duizend aanslagen op de Obama’s (‘One thousand attacks on the Obamas’), while Rialto Cinema screened Southside with You, a film recounting the romantic tale of Barack and Michelle Obama’s first date.

The evening got off to a festive and delicious start with an informal American-style stand-up buffet dinner, providing a relaxed setting for guests to mingle, chat and network.

Like the successful two previous editions, this third Black Achievement Month Amsterdam-Zuidas event provided a unique platform for sharing perspectives, exchanging stories and celebrating cultural enrichment.

Text: Gordana Todorovic • Photography: Lynn Vaessen

MOBILITY WORKING TOGETHER FOR AN ACCESSIBLE ZUIDAS

Zuidas is developing on all fronts. The major renovation of Amsterdam Zuid station and road works at De Nieuwe Meer and Amstel junctions are just a few of the projects radically changing the area. What was once primarily a traditional office district is now transforming into a dynamic urban quarter where a mix of functions come together, from housing and employment to shopping and leisure. But this impressive metamorphosis also poses some mobility challenges for the years ahead.

Zuidas Accessibility Task Force

The Zuidas Accessibility Task Force was set up with the mission to ensure ongoing physical access to the district and brings companies, organisations and public authorities together to discuss mobility issues and share knowledge. As users of the district, and with a shared responsibility for area access, the business community plays a key role.

Meet the chairperson and secretary

The Task Force is chaired by Stefan Titus, area development consultant at VU Amsterdam. Stefan is involved in VU campus development and brings his expertise to bear on the accessibility of Zuidas. He is assisted by Ilana Schmidt, Mobility and Accessibility project manager at Hello Zuidas. Ilana also works on area

Photography: Roxanne Wilm

housing and residential issues, with a broad role supporting the development of Zuidas as a pleasant and accessible place to live.

“We all have an interest in keeping Zuidas accessible. Partly this involves making conscious choices about things like how, at what times and on which days of the week we commute. The city ialso plays an important role. It has ambitious plans for keeping the district connected, with the Task Force serving as a sounding board for what can be done differently or better. Only by working together can we keep Zuidas accessible.” – Stefan Titus

Shared responsibility for area access

The ongoing expansion of Zuidas and

proliferation of infrastructure projects here make physical access a shared responsibility. The Zuidas Accessibility Task Force plays a facilitating role by connecting area users, and is instrumental in this regard. Its meetings are open to Hello Zuidas members, who make up a diverse group from a broad range of different sectors. Topics covered in previous Task Force meetings included logistics, traffic, parking, shared mobility and a work progress update on Zuidasdok. The Task Force will hold another series of five informational meetings in 2025 to discuss important mobility issues. The meetings are intended to keep all stakeholders informed of the latest developments and actively engage them in finding solutions to the challenges posed by the district’s growth.

“I am committed to ensuring Zuidas remains accessible, with a strong focus on mobility and collaboration. By sharing knowledge and connecting people, I help keep everyone well-informed and engaged in this dynamic area.” – Ilana Schmidt

HELLOCULTURAL DIVERSITY NETWORK EVENT

‘Amsterdam is home to the greatest number of nationalities around the world. Over than 180 nationalities live and work together. Zuidas is known as a top international knowledge and business centre at the heart of Amsterdam. On November 5th, the Cultural Diversity Network Event took place at Zuidpool. It was a very successful event with various speakers.’

De

Kleinste Campus Zuidas:

OPENING FEBRUARY 2025 – A NEW STEP FOR DEVELOPMENT AND GROWTH

Opening in early February 2025, De Kleinste Campus Zuidas is a new childcare center dedicated to children aged 0 to 4 years. Building on more than 10 years of experience with our well-known location De Kleinste Reus in the center of Amsterdam, we are excited to bring our expertise to the Zuidas. As part of the Kindercampus Zuidas, our childcare center focuses on providing a seamless and high-quality start to every child’s development.

Our approach is guided by the Startblokken method, a theme-based educational concept that works with the zone of proximal development. We believe children thrive in an environment where trust, stability, and structure come together. While we are proud of our small-scale childcare setting, we emphasize a broader vision, where teamwork and collaboration ensure every child gets the support they need.

A Thoughtful and Safe Environment

At De Kleinste Campus Zuidas, we provide a warm and stimulating environment that encourages children aged 0 to 4 years to learn, discover, and grow. The vertical

collaboration with Kindercampus Zuidas ensures a smooth transition to school, creating a strong foundation for children to succeed. Our dedicated team works closely with each child to support their cognitive, motor, emotional, and creative development at their own pace.

From the Startblokken themes to ageappropriate activities, we are committed to nurturing each child’s natural curiosity and potential. Whether it’s a quiet moment in the reading corner, active play in the gym, or exploring new challenges in the workshop, every space is designed to inspire and engage.

Rooted in Experience

With De Kleinste Reus already a well-established and trusted name in Amsterdam, we are excited to bring the same dedication and quality to the Zuidas. De Kleinste Campus Zuidas marks a new chapter for our team, where we once again get the chance to create a supportive environment for children and families.

For us, it’s not just about childcare – it’s about building a strong foundation for the future.

Kinderdagverblijf De Kleinste Campus Antonio Vivaldistraat 15a 1083 HP Amsterdam info@dekleinstecampus.nl www.dekleinstecampus.nl

Information +31 (0) 6 57 34 99 83 Debicare planning 0180 555 911

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WONINGCOACHES VORM woningcoach@vorm.nl Enny

SENSE VASTGOED & MAKELAARDIJ ace@sensevastgoed.nl 020 471 1904

WTC WINTER WORLD: THE COOLEST EVENT ON ZUIDPLEIN

Zuidplein, in front of WTC Amsterdam, became a winter wonderland filled with frosty fun. Visitors of all ages enjoyed curling clinics with the Dutch National Curling Team, festive Christmas chalets with gifts like sustainable body care from Marie-Stella-Maris, and handmade items supporting social causes from the Special Social Club.

The highlight? The Snowball Experience- a 19-meter-long cable car ride soaring over Zuidplein, thrilling kids, adults, and even suited professionals alike. Families loved scavenger hunts, glitter tattoos, and magical meetups with ice princesses and a snowman. It was the perfect holiday kickoff! Scan the QR code to stay updated on its future plans!

Anouk Rosielle & Susana Martina Palacio

LEGAL

Mentor & trainee:

“We also talk about spinning classes, but our

relationship is fairly professional”

In this interview, we zoom in on mentor Anouk Rosielle and trainee lawyer Susana Martina Palacio. Both are litigators at Dentons in Zuidas, where Rosielle is one of the youngest partners. What is their relationship like and what do they learn from each other?

As a law student, Anouk Rosielle (pictured left) was sure she would never become a practicing lawyer. “After graduation, I went backpacking, came back broke and needed a job. I intended to test-drive the legal profession, but, 17 years later, I’m still here. I’ve never really set long-term career goals. My ambitions are quite simple: work has to be challenging, educational and fun. As long as it ticks those boxes, I’m in.”

In what way?

Rosielle: “We’re both driven, disciplined and structured in our work, but Susana is a more diplomatic communicator. She thinks before she speaks. I’m less filtered.”

Martina: “Maybe I’m more reserved.”

Rosielle: “That sounds like you’re shy, but that’s not it. Our team meetings are often full of opinions. Whereas I’m very direct, your style is to listen and observe first –followed by an opinion that is much more balanced and constructive.”

Martina: “Anouk is open and honest. She once told me she used to get her work back covered in red ink. It’s nice to know you’re not the only one getting criticism.”

Anouk, who was your mentor?

Rosielle: “Berth Brouwer was my mentor for the first two years, followed by Michel Deckers, who I still work with. Berth taught me how to communicate clearly, especially in writing. How to be thorough but not long-winded. Sometimes he would completely rewrite my work. But he was always kind, adding ‘great effort’ with that same red pen.”

Martina: “Just like you.”

Rosielle (40) joined Boekel De Nerée, now Dentons, in 2007 and made partner in 2020. Last year, she started mentoring Susana Martina Palacio (26). “Anouk helps me set priorities. She’s a big believer in sticking to your values and developing your own style. My focus now is on becoming a good lawyer.” Rosielle: “Susana is ambitious and enthusiastic about her work, but not whimsical. There’s a lot I can learn from her as well.”

Rosielle: “I’m not as calm and thoughtful as Berth and Michel, but try to be measured when giving feedback. People put their heart and soul into their work and it’s important to stay respectful and calm, even when the pressure’s on.”

Martina: “Anouk used to end her emails with a ‘tip from Flip’.”

Tip from Flip?

Rosielle: “I’d point out common errors or deviations from Dentons’ style guide.”

Martina: “Anouk is very particular about language and regularly tells me to clarify.”

Rosielle: “Right. ‘What do you mean?’’ is my number one comment on the work of everyone staring in our team. Writing clearly and concisely is important - and difficult at first, due to the nature of the subject matter.”

Martina: “We have lots of international colleagues and clients who are unfamiliar with our legal system. Explaining technicalities in a way people with no prior knowledge will understand requires complete mastery.”

Rosielle: “Writing well is a skill and takes practice. Criticism is bad for your ego but part of the learning process. As is positive feedback. I always make an effort to include both so that people know where they stand.”

Describe your relationship

Martina: “We have mutual trust.”

Rosielle: “Susana’s work style of fully delving into the nitty-gritty of a case gives me peace of mind.”

Martina: “We talk about everything from Pilates and spinning classes to restaurant recommendations.”

Rosielle: “We know what’s going on in each other’s lives but our relationship is fairly professional. Our personalities are quite different. For example, I like to knit. It’s meditative, requires focus and helps to clear my head.”

Martina: “Cooking does that for me. It’s nice to work with your hands.”

Rosielle: “I actually made some clay saucers recently.”

Martina: “There’s a place in Oud-West where you can paint ceramics.”

Rosielle: “Hey, team outing!”

THESE ARE THE WINNERS OF THE 2024 ZUIDAS SUSTAINABILITY AWARD

After months of suspense, the wait was finally over! On 14 November it was time to present the winners of the 2024 Zuidas Sustainability Award. Six projects were recognised for their contributions to making Zuidas more sustainable, alongside one Public Choice Award-winner.

The ceremony took place at the Robert Walters neuroscientific office in Tower Ten of WTC Amsterdam. A panel of expert judges, presided over by Yvette Watson (CEO of The 2B Collective and PHI Factory), had selected six winners in as many categories.

Amstelring – Duurzaam voor elkaar (‘Sustainability sorted together’): Amstelring created a sustainability team to work on green landscaping at care facilities. The eldercare organisation is setting a new standard in the sector by partnering with education institutions and promoting green initiatives. This project demonstrates that sustainability and care can go hand in hand.

Miele X – Digital Clean-up: The Miele X-team held a Digital Cleanup aimed at reducing the company’s digital footprint. Employees spent one hour cleaning up their OneDrives and work inboxes. Organised in association with Bye Bye Plastic the Belgian Institute for Sustainable IT, the event created awareness around the impact of digital technology.

Dynamo – Vraag-Maar-Raak Lunch (‘Ask-Me-Anything Lunch’):

This lunch event brings the local residential and business communities together. Residents with special needs are invited to have lunch at companies in Zuidas, including DLA Piper, ACE+, Miele X and Freshfields. The gatherings strengthen ties between businesses and locals, and the project is helping to foster inclusion and engagement in Zuidas.

Amsterdam Engineering Office and City of Amsterdam – Impact via onderhoud (‘Impactful maintenance’): The Amsterdam Engineering Office and City of Amsterdam teamed up on maintenance projects to green Wielingenstraat and Diepenbrockstraat. The result is 1,400 m² in additional planting, along with 16 new trees and improved planting locations. All of the project’s sustainability measures are funded out of existing maintenance budgets.

DLA Piper – New office: DLA Piper’s new office premises were designed for energy efficiency and sustainability. The building shell was reused and retrofitted to deliver high energy savings and comfort. The design further integrates the use of sustainable materials and employee wellness.

Leafcloud – Écht groene cloud (‘Genuine green cloud’):

Leafcloud is making digital working more sustainable by siting servers in locations with demand for heat. The servers’ residual heat is used to heat water and so aid CO2 reductions. This has enabled Leafcloud to build a public cloud, relying wholly on existing buildings – no new data centres required. Their model makes digital infrastructure genuinely green.

More than 1,900 people cast their votes for the Public Choice Award, with Boatique coming out as the winner. This project gives old service boats a new lease of life in Amsterdam’s canals.

In addition to the awards ceremony, the event also featured inspiring presentations and interviews with guests including Robert Walters CEO Jose Bokhorst, Amsterdam Zuid district councillor Rocco Piers (whose portfolio includes sustainability), Stadshout owner Marijke Hogers, Hello Zuidas director Olivier Otten, Eline Kik of Green Business Club Zuidas and RAI executive chef Rientz Mulder.

The judges also gave honourable mentions to several organisations and initiatives. According to panel chair Yvette Watson, “These are things that all organisations really ought to be doing”.

• Crowne Plaza (Saving water from bathrooms, Planting trees for a greener stay, Zero food waste)

• Use/space

• Hogan Lovells

• Aquablu (Water system)

• Dynamo (Food waste solution for hotels)

• EMA (Digital business cards)

• WTC (The Giving Tree)

• Dynamo (Ask-Me-Anything Lunch)

• Bundel.it

• D&B The Facility Group (Charge & Ride)

• Roetz Bikes

• Community garden

For more on the Zuidas Sustainability Award and this year’s winners, go to: www.zuidasduurzaam.nl

Scan the QR code and watch the aftermovie!

Text: Gordana Todorovic, Photography: Marjolijn Tenge

FINANCE DUTCH BANKING SECTOR: “FACILITATE A SOLID CIRCULAR BUSINESS CASE”

“Banks are ready to finance circular enterprise”, Dutch Banking Association (NVB) President Medy van der Laan told the Dutch House of Representatives in December. The Standing Committee for Infrastructure and Water Management had invited her to speak at a roundtable meeting on ‘circular financing and tax shift’.

“Though banks want to finance circular entrepreneurs, circular business cases are very rarely profitable enough to be financed.”

In her contribution, Van der Laan set out concrete proposals for the ways in which government can make the circular business case viable and thus financeable:

Create a level playing field, using price incentives and standardisation

Using price incentives and standardisation to create a level playing field could significantly raise demand for circular products. Increased demand would give financiers the confidence and scope to invest in innovation and new players in the chain.

Explore a tax shift at European and domestic level, instead of taxing labour, tax materials

Higher taxation of natural resources use would serve as a stimulus for labour-intensive circular business models, such as repair-based models. Lower fixed costs are less risky and more attractive for bank financing.

Government should model demand for circular products

As the country’s single largest buyer, with a combined purchasing

power of roughly 80 billion euros annually, the government can make circularity a requirement in its own tenders. This would give the market a tremendous boost, which in turn would create better financing opportunities.

Arrange short-term bridging finance through public-private partnerships

Short-term bridging measures are needed in the form of riskbearing capital for circular entrepreneurs or the expansion of investment mandates of existing funds, in which the state is a shareholder. The provision of more risk-bearing capital would reduce the need for loans, make repayments more feasible and lessen risks for banks.

Unfortunately, financing for circular enterprise is still more of an exception than the rule. Van der Laan reiterated that circularity is not idealistic, but realistic and urgently needed. The sector supports the 2050 target date for 100 percent circularity. The circular economy can make a significant contribution to achieving climate goals, restoring biodiversity and reducing the geopolitical risks associated with resource dependency. Banks are keen to work with government and industry to reach this objective.

Keizers Mondzorg Personal and preventive oral health care for all ages

Did you know that your oral health not only affects the teeth and gums, but also on your overall health?

At Keizers Mondzorg, located in the bustling WTC in Amsterdam South, we help you to keep your oral health optimal!

By becoming aware of the importance of good oral hygiene, a regular visit to a dental hygienist and the right (brushing) instructions, problems in milk teeth and permanent teeth can be prevented.

Our dental hygienists help and guide you and your child in a way that suits you with personal attention, tailor-made preventive advice and the latest treatment techniques.

Kids up to 18 years are free of charge as all costs can be reimbursed for 100% from your basic insurance policy.

You can contact us for:

• Dental cleaning

• Preventive oral health care for you and your family members

• Teeth whitening

• Gum treatments

We are still accepting new patients and have no waiting list

SPECIAL OFFER FOR 2025!

Planning a group booking (10 or more people)? Throughout 2025, Apollo Hotel Amsterdam, a Tribute Portfolio Hotel, is delighted to offer:

• Triple Marriott Bonvoy Points

• 5% discount on your final invoice

Exclusive offer for Hello Zuidas readers! Mention the article when making your reservation to take advantage of this offer.

Apollo Hotel Amsterdam Strives for PERFECTION FOR EVERY GUEST

A crown jewel in Marriott’s Tribute Portfolio. Apollo Hotel Amsterdam, a Tribute Portfolio Hotel, could not wish for a better reference, neither nationally or internationally. Its ideal location on the edge of the city center, partly surrounded by water, along with its excellent accessibility, adds purely practical advantages. During the spring, the final touches were made to a large-scale renovation and restyling of the event spaces. Among other things, the upholstery was completely replaced, the lighting was upgraded, and a new color scheme was chosen for the walls and the staircase.

Canal Studio

The flagship of the space offerings at the Apollo Hotel Amsterdam, a Tribute Portfolio Hotel, is the Canal Studio. As the name suggests, it is located directly by the water, with ample daylight and beautiful views. The Canal Studio measures over 200 square meters. In a theater setup, it can accommodate around 200 guests. This space

is suitable not only for business meetings, but also for training sessions and workshops. There is a bar available for drinks and guests can also enjoy the terrace on the waterfront.

Quality First

In addition to the restaurant The Harbour Club Amsterdam Zuid, the hotel also features The Living Room, where guests can enjoy a good cup of coffee with pastries, lunch, or an extensive dinner. Quality is paramount, and perfection is pursued anew every day. This applies to the hotel team, event staff, service personnel, and the kitchen crew alike.

You’ve just moved to Amsterdam for a job in Zuidas or are coming to study here! Much of the area is still unfamiliar to you and you’re eager to settle in and feel at home. Fortunately, there’s loads to do, and our tips will help you discover all the best Zuidas has to offer!

WELCOME TO ZUIDAS! 5 THINGS TO DO IN ZUIDAS

Zuidas Botanic Garden

A botanic garden may not be the first thing you’d expect in Zuidas, but this garden, tucked between the VU Medical Center and university campus, is well worth a visit. In addition to an extensive plant collection, they also have a fernery, rockery and glass house with tropical species. And if all this is music to your ears, you’re in luck, because the Zuidas Botanic Garden also regularly hosts chamber music festivals and concerts. The garden is open seven days a week, from 9am to 5pm on weekdays, 12pm to 5pm on weekends.

OLIVER’S

Oliver’s is the place to be on Fridays, where all the hard workers of Zuidas head to decompress after office hours. The restaurant and outdoor terrace are packed on other days too, mostly for a quick sandwich or salad, but the meat entrées are also said to be ‘a cut above’. See you at Oliver’s next Friday!

Zuidas market

Love fresh cheese, coffee, cannolis and all other products artisanal and made to order? Then you won’t want to miss Zuidas’ own local farmers market, held weekly on Thursdays from 9am to 4pm on George Gershwinplein, and always bursting with deliciousness. From spring rolls to empanadas and from falafel to fruit, marketgoers are spoilt for choice. And just wait until you see the dream Dutch drop (aka liquorice) stall!

Café de Blauwe Engel

Come to WTCafé De Blauwe Engel in WTC Amsterdam for an authentic taste of Amsterdam right in the heart of Zuidas. This friendly pub offers a menu of heart-warming traditional Dutch dishes including ham or cheese uitsmijters, bitterballen and of course coffee. In the mood for a party? There’s a big crowd at De Blauwe Engel most Thursday and Friday evenings!

Walk up the Valley building

Zuidas boasts a trio of eye-catching high-rises. One of them is Valley. Outside, walls project in every direction while plants and trees grow from terraces and across façades of alternating reflective windows and natural stone. Valley is a place where visitors naturally cross paths on the flights of stairs and are welcome to walk up between the towers. The building is also home to several restaurants: Nela Restaurant, GREEN Gastrobar, Vallée Amsterdam, De Pizzabakkers, Yuan’s Hot Pot and Ferrili’s.

SOCIAL HOUSING TOWER STEPSTONE WINS 2024 ZUIDERKERK AWARD

Stepstone in Zuidas has been named the winner of the 2024 Zuiderkerk Award, presented annually to a residential development project in Amsterdam. The judges hailed the development of 216 affordable new homes in Zuidas as “helping to diversify the area”.

Developed by housing corporation Lieven de Key, Stepstone offers 216 starter apartments in the social rental sector. Tenants can stay for a maximum of five years before moving along the property ladder. The 2024 Zuiderkerk Award’s threemember judging panel cited the building’s impressive design by the firm of LEVS architecten and in particular praised the creation of affordable housing in Zuidas.

From the judging report

“Stepstone is a sleek tower rising 80 metres and is instantly noteworthy for its alternating outdoor spaces and striking glass-panelled crown. The glass walls offer spectacular views, especially at sundown, as one resident rightly noted. The building brings an exceptional dynamism to Zuidas, traditionally known for upmarket homes.

The judges applaud the decision to create affordable housing for young people in Zuidas, helping to diversify the area.”

“Stepstone is an appealing and multifaceted housing concept for young people in the heart of one of the most prestigious parts of Amsterdam. It adds affordable homes to an area normally associated with high incomes, making the project not only architecturally but also socially worthwhile and therefore deserving of the 2024 Zuiderkerk Award.”

Innovation District

Stepstone is located in the centre of the Innovation District, within walking distance of VU Amsterdam, Amsterdam UMC (VUmc location) and Amsterdam Zuid station. Some 2,700 homes are being built

here through the coming years. This includes those in the recently completed Stepstone building and multifunctional complex The Pulse of Amsterdam, plus another 25 private sector homes in Ceci, as well as 127 student units being developed by the DUWO housing corporation, both set to be completed by the end of 2026.

Zuiderkerk Award

The Zuiderkerk Award (Zuiderkerkprijs) is presented annually and is the City of Amsterdam’s premier award in the housing sector. Out of a total of 64 housing projects submitted in the period from 1 August 2023 to 1 August 2024, three nominees were selected, from which Stepstone was chosen as the winner.

NEW MEMBERS

Hello Zuidas welcomes the following new members

LINDENHOFF HORECA

Sector: Wholesale trade

Employees: 10

Link with Zuidas: Zuidas is a dynamic business district built on quality and sophistication. Lindenhoff supplies authentic, high-quality products to a range of companies in the area. From fresh ingredients for corporate restaurants to exclusive products for trade events, we ensure organisations in Zuidas can enjoy the best nature has to offer, every day.

Reason for becoming a Hello Zuidas member: Specialised in superior, authentic products, we believe Lindenhoff is a valuable addition to the Hello Zuidas community. Our dedication to quality and authenticity aligns perfectly with the standards and public in this dynamic area, and we want to contribute to the sophisticated vibrancy that sets Zuidas apart.

SOS CHILDREN’S VILLAGES

Sector: Non-profit humanitarian aid and development cooperation organisation

Employees: 60

Link with Zuidas: SOS Children’s Villages works with various corporate partners in the Zuidas district that are committed to making a positive social impact, and invites other companies to join the conversation and partner with us to amplify this impact.

Reason for becoming a Hello Zuidas member: SOS Children’s Villages invites corporates in the Zuidas district to collaborate with us. Partnering with SOS Children’s Villages enables companies to make a sustainable contribution to a better world, creating a lasting impact on the lives of children, youth and families while simultaneously creating value for their own organisations.

USE/SPACE

Sector: Real estate innovation

Employees: 6

Link with Zuidas: Use/space opens up office buildings for social use. A huge amount of office space currently goes unused on Fridays, evenings and weekends, which can be tapped for organisations that are unable to afford space for their activities.

Reason for becoming a Hello Zuidas member: Use/space knows Zuidas can make a big difference by opening up its spaces for social organisations. There is still so much untapped potential, and Use/ space won’t stop until we have opened every single door.

ZERO ZERO

Sector: Hospitality – fresh homemade sourdough schiacciata

Employees: 15-20

Link with Zuidas: We are located in the heart of Zuidas, at Gustav Mahlerlaan 399. Reason for becoming a Hello Zuidas member: Did you know we bake our schiacciata bread fresh every day? As a new business in the Zuidas district, we’re excited to become part of the local community and to expand our network, one delicious sandwich at a time.

Restaurant Het Bosch

Waterfront Kitchen

Sector: Hospitality/restaurant

Employees: 15-20

Link with Zuidas: Het Bosch Waterfront

Kitchen is a stylish restaurant near Zuidas, overlooking De Nieuwe Meer. Popular with the business crowd, it offers a unique dining experience with flexible options for meetings, functions, and private dining. Its tasteful spaces and waterfront setting create the perfect venue for inspiring gatherings or private celebrations. Whether for lunch with colleagues or a special occasion, Het Bosch guarantees a warm welcome, personal service, and delicious food in a relaxed atmosphere. Reason for becoming a Hello Zuidas member: Het Bosch Waterfront Kitchen joined Hello Zuidas to strengthen ties with other companies in the area. The restaurant is building its reputation as a real hotspot for business and informal gatherings while adding to the energetic vibe of Zuidas.

The Hello Zuidas network is an opportunity to expand our corporate network.

The All Out Amsterdam

Sector: Entertainment & hospitality

Employees: 25-30

Link with Zuidas: Located directly opposite RAI, The All Out is the perfect spot for office outings, teambuilding activities and afterwork events for companies in Zuidas. Reason for becoming a Hello Zuidas member: The All Out wants to inspire and connect the Zuidas business community with its unique activities and friendly setting. As a member, we hope to find even more partners and become a favourite destination for both professional and casual gatherings.

STICHTING JORISVRIENDEN

Sector: Charity

Employees: 0

Link with Zuidas: Jorisvrienden is an ANBI foundation supporting De Joriskring, which aids children with cognitive or physical disabilities. Based in Zuidas, it raises funds for activities that enhance their development and wellbeing.

Reason for becoming a Hello Zuidas member: As a Hello Zuidas member, our aim is for this target group to be seen and integrated in the area. Jorisvrienden wants to create an engaged network in Zuidas as the basis for an inclusive and supportive community.

BOEREN VAN AMSTEL

Sector: Sustainable farming cooperative

Employees: 18 local dairy farmers

Link with Zuidas: The cooperative is linked with Zuidas through our mission to bring locally produced, sustainable dairy products to urban customers, including area businesses and individual consumers. Our efforts align with Zuidas Green Business Club’s focus on biodiversity and the food transition, and we supply a wide range of companies in Zuidas. Reason for becoming a Hello Zuidas member: Boeren van Amstel and RAI Amsterdam aim to engage 75 Zuidas companies in planting 100,000 m² of biodiversity. The initiative links to Amsterdammer Cheese sales, team activities like seed-sowing, and employee branding.

SOUPENZO

Sector: Catering

Employees: 40-50

Link with Zuidas: Connecting with Zuidas is a natural step for Soupenzo, where everything revolves around quality and convenience in the form of flavourful, nutritious meals for busy professionals. Reason for becoming a Hello Zuidas member: As a Hello Zuidas member, Soupenzo wants to cater even better to the tastes of organisations in the bustling professional heart of Amsterdam. Our mission is to make all of Amsterdam healthy by delivering fresh, nutritious food to the workplace. With a minimal ecological footprint and a generous helping of culinary creativity, we’re excited to boost energy, focus and enjoyment among workers in Zuidas.

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ZUIDAS TECH FIRM NETS BILLIONS MEMO BOARD

Nebius, a spin-off of Russia’s Yandex, recently resumed trading on the Nasdaq. Based in Amsterdam-Zuidas, the tech firm now has a market capitalisation of 7.2 billion USD. After Russia’s invasion of Ukraine, Yandex’s international arm continued under the name Nebius. The company is focused on AI infrastructure and operates a data centre in Finland. With ambitious expansion plans for Europe, a strong cash position and the involvement of Yandex founder Arkadi Volozh, Nebius shows the potential to become a global player in AI technology.

Source: fd

ADE X WOLVENROEDEL

The most recent edition of ADE featured the exclusive ADE x Wolvenroedel on the 11th floor of Tower Five in the WTC Amsterdam. The incomparable party venue offered an impressive 360-degree view of the city lights at night, with the empty office specially transformed into a club complete with a dance floor. Ahead of the main event, ADE had a variety of activities for guests to enjoy at the WTC, including an atmospheric ‘ADE Rooftop Sounds’ at Firebird with Sebastian Davidson and a casual Friday happy hour at Ox&Bucks.

Photo: Blackberg

Zuidas is best known for being Amsterdam’s business district, chock-a-block with skyscrapers and scores of offices. More recently, however, the district has grown into a veritable urban neighbourhood and a great place to live and hang out. Many businesses have also discovered Zuidas, and with their arrival, the district has added a wide range of services and amenities, including shops, schools, fitness centres and places to drink and dine. Powering each of these establishments are entrepreneurs and employees with their own special, personal stories that we’re eager to share with you.

MEET THE...

WTC CHEF

Elze Meijeringh works as a chef at Changing Dishes, the corporate restaurant in the World Trade Center Amsterdam. Here, every day holds fresh challenges, from catering for the diverging palates and cultures of their international clientele to tweaking dishes for specific allergies and dietary requirements. It’s all about creativity, precision and crafting a gastronomic experience.

Chef in Zuidas

The challenge and diversity were precisely what led Elze to opt for this job in the WTC corporate restaurant instead of an ordinary dining establishment. Elze: “It’s a huge building with a mix of sectors. We have a restaurant and a sandwich station and also do catering packages on request. These aspects are what made me decide to work here.” The team are passionate about what they do and prepare a different special every day. “This varies between Asian, Middle Eastern, North or South American and European. It’s super diverse

thematically. You’ve got to be creative about choosing dishes. We have the freedom to dive into different cultures in terms of spices, culinary techniques and products. It’s both daunting and motivating.”

Themes

Increasingly, word about the restaurant is getting out in Zuidas. Elze: “Last week we had two hundred visitors a day. Some of them are regulars who stop in for a nice meal. We also get loads of international guests who come for a particular dish or

ask for something specific. In that case, we look at options within the menu. Our menu changes four times a year and we also try to work with seasonal products.”

Food trends

Elze and the rest of the kitchen team routinely take workshops to keep up with trends. “They get us up to speed on all the latest developments in food, though you always have to translate and adapt to your specific situation. You can dream up all sorts of things, but you also have to deliver.”

Elze Meijeringh

MEMBERS

01. ABN AMRO

02. Accendium

03. Accenture

04. À Deauville

05. Acre

06. Adhoc Horecamakelaars

07. AFC

08. AkzoNobel

09. Albert Heijn

10. Albert Heijn Parnassusweg

11. Alpha Security

12. amsterdam inbusiness

13. Amsterdam UMC

14. Amsterdam Eet

15. Amsterdamse Bos

16. Arcadis

17. Arnold & Siedsma

18. ARTZUID

19. Asunaro Holland Interplan

20. Avenue Services

21. Avis Budget Autoverhuur

22. Awa Prenilla

23. BACK FOOD

24. Bagels & Beans

25. Baker McKenzie

26. Bar Boele

27. Bar Valdi

28. Being Development

29. Betaalvereniging Nederland

30. BNP Parisbas Real Estate

31. Boeren van Amstel

32. Bolenius

33. Boontje Advocaten

34. Bouwens&

35. Bouwinvest

36. Boyden Global Executive Search

37. BPD

38. Breevast

39. BREIKERS

40. Bright Digital

41. Broersma Nieuwbouw

42. Bundel.it

43. Cboe Clear Europe N.V.

44. CBRE B.V.

45. Changing Dishes

46. Cinema The Pulse

47. Clean Center

48. Clubsportive

49. CMS

50. Coffee & Coconuts

51. Cognito

52. Commonwealth Bank of Australia (Europe)

53. Corporate Housing Factory

54. Cosmo Hairstyling

55. Crossover (AM)

56. Crowne Plaza A’dam South

57. Customized Media

58. Cyrille van Hoof Presentatiecoach

59. D&B The Facility Group

60. De Brauw Blackstone Westbroek

61. De Hypotheker

62. De Japanner

63. Deloitte

64. De Kredieter

65. De Pizzabakkers | Zuidas

66. De Thomas

67. De Uitsmijter

68. Dentons

69. Dickys Grand Cafe

70. Ditt Officemakers

71. Doctor Feelgood

72. Donkey Republic

73. Doppio Espresso Amsterdam Zuidas

74. Eden McCallum

75. Edge Technologies

76. Eefje Voogd Makelaardij

77. Element Amsterdam

78. Enterprise Netherlands

79. EMA (European Medicines Agency)

80. Expat Center

81. EY

82. Fam. Advocaten

83. Ferilli’s Specialità UpTown

84. Financial Offices

85. Flexform Amsterdam

86. FLOW Real Estate

87. Fornet International B.V.

88. Frans Otten Stadion

89. Freshfields Bruckhaus Deringer

90. Fris Makelaars

91. Frits Friday

92. FSB Beveiliging

93. FYEO

94. Gelderlandplein

95. G&S&

96. Gerrit Rietveld Academie

97. Goede Doelen Loterijen

98. Grand Café LIVING

99. Grand Café Mahler

100. Grand Prix Copyrette Printing & Design

101. Greenberg Nielsen

102. Greenberg Traurig

103. Green Business Club Zuidas

104. GREEN Gastrobar

105. Greenwheels

106. Gustavino

107. GVB

108. Hasta La Vista Baby

109. Heidrick & Struggles

110. Het Zwarte Fietsenplan

111. HIND cooking

112. HOFF Amsterdam

113. Hotel & Wellness Zuiver

114. Hourglass

115. House of Sports

116. Houthoff

COLOPHON

Foundation Hello Zuidas

WTC Amsterdam

Strawinskylaan 61 1077 XW - Amsterdam

+31 (0)20 333 74 41 servicepoint@hellozuidas.com www.hellozuidas.com www.facebook.com/hellozuidas www.instagram.com/hellozuidas www.twitter.com/hellozuidas

Our goal

With an excellent business climate, worldrenowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions.

Would

117. Htel Serviced Apartments

118. HVO Querido

119. IEF Real Estate

120. IMA

121. InAmsterdam

122. Industrious

123. Infusion Clinics

124. Innside by Melia

125. In2Matrix

126. Jeroen 020 Training/Coaching

127. Kindercampus Zuidas

128. KNAP Makelaardij

129. König + Neurath (Nederland) A.G.

130. Kraft Heinz

131. KRNWTR+

132. Lazzoni

133. Lebkov & Sons

134. Leger des Heils

135. Le Grand George

136. Lexence

137. Lieven de Key

138. Limon

139. Lindenhoff

140. Lockerpoint

141. Loyens & Loeff

142. Luke Recruitment

143. Lunshof Makelaardij

144. Lyon Office Support

145. Maarsen Groep Beheer B.V.

146. Magazine-Masters.nl

147. Manhattan Bar

148. Market 33

149. MBO College Zuid

150. Miele X

151. Molteni&C|Dada Amsterdam Flagship Store

152. MOST

153. Move Amsterdam

154. Multicopy Amsterdam Centrum

155. MyoReset

156. NatWest Markets

157. NDI ICT Solutions

158. Nederlandse Ver. van Banken

159. Nedstede Real Estate

160. NewGround Law

161. NH Amsterdam Zuid

162. nhow Amsterdam RAI

163. Nicolaas Lyceum

164. Niezink Finance

165. Nineyards Law

166. Nino’s Surinam Food

167. Norton Rose Fulbright

168. Novotel Amsterdam City

169. NS Stations

170. Okta

171. Oliver’s

172. Olympic Gym

173. Olympisch Stadion

174. ONE-Dyas B.V.

Hello Zuidas invests in trees! How we do that? Through our sponsorship for Trees for All, we plant trees that restore existing forests.

Zuidas Publishers

WTC Amsterdam Strawinskylaan 151 1077 XX Amsterdam +31 (0)20 362 09 93 info@zuidaspublishers.nl www.zuidaspublishers.nl

Copyright © 2025 Zuidas Publishers All rights reserved. Nothing appearing in this magazine (information, pictures, images) may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing.

Circulation Free for Zuidas and Amsterdam South. It is be distributed by promo teams, loose circulation, HRM departments of companies within Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol.

175. Onemeeting.com

176. Openbare Bibliotheek Amsterdam

177. ORAM

178. Oranje Energie

179. Ox & Bucks

180. Palo Alto

181. PAN Amsterdam

182. Pancakes Amsterdam

183. Papa’s Loft House

184. Partou Kinderopvang

185. Peak Development

186. Pleo

187. Poké Perfect

188. Premier Suites Plus Amsterdam

189. Projectorganisatie Zuidasdok

190. Property NL B.V.

191. Provast

192. Q-Park Nederland

193. RAI Amsterdam

194. Regus

195. Renessence

196. Restaurant Showw

197. Restaurant Het Bosch

198. RGA International Reinsurance

199. Rialto

200. Rivers

201. Rob Peetoom

202. Robert Clinics

203. Robert Walters

204. Roland Berger

205. Rosarium

206. Russell Investments

207. Russell Reynolds Associates

208. Sabic

209. Salsa Shop

210. Salsa Zuidas

211. Savills Amsterdam

212. Season-Flowers

213. Securitas

214. Selva

215. Shinyu Body & Mind

216. Simmons & Simmons LLP

217. Sixt

218. Smartphone Citywalk Zuidas

219. Sonora

220. SOS Kinderdorpen

221. Soupenzo

222. Specialists in Security

223. STACH

224. Stadsdeel Zuid

225. Stibbe

226. Stichting Jorisvrienden

227. Stichting Open The Doors

228. Strand Zuid

229. Student Experience

230. Summertime

231. Sushito Zuidas

232. SV RAP

Editor-in-chief Romy Lange

Editor Ruby van Oers & Sophia Etmans

Art Director Emiel Brouwers • IMAGEAU

Translation Taalcentrum-VU

Final Editor Ellen Josée Westrik

Printed by Magazine Masters

Frequency Six times a year (bi-monthly)

Editors

Romy Lange, Ruby van Oers, Sophia Etmans, Ilana Schmidt, Elisa Schouten, Gordana Todorovic, Carlo Wijers & Eduard Schaepman

Photography

Roxanne Wilm & Lynn Vaessen

Editorial advisory board

Olivier Otten, Angela Ham, Elisa Schouten, Gordana Todorovic & Ilana Schmidt

233. Symphony’s

234. Taalcentrum - VU

235. Tandartspraktijk Noordermeer

236. Taylor Wessing

237. Tax Consultants International

238. Taxicentrale Amsterdam (TCA)

239. The Boston Consulting Group

240. The Breakfast Club

241. The Office Operators

242. The July Twenty Eight

243. The Upside Down Amsterdam

244. Tierra

245. Topsport Amsterdam

246. TPEX

247. Trainmore

248. Tribes

249. Usespace

250. Urban Gym Group

251. Urban Salad

252. Use/Space

253. Vallée Amsterdam

254. Van der Valk Hotel Amsterdam Zuidas

255. Van Dijk & Ten Cate

256. Van Gool Elburg

257. Van Lanschot Kempen

258. Vascobelo

259. VEBEGO

260. Vermaat Groep

261. Vermaz

262. Vesteda

263. Victory Group

264. Von Poll Real Estate

265. VondelGym

266. VORM Ontwikkeling

267. Vrije Universiteit Amsterdam

268. VU | Griffioen

269. Wagamama

270. Watersportvereniging De Koenen

271. Welcome Home

272. Wild & The Moon

273. Wineboutique & Spirits

274. WYNE Strategy & Innovation

275. Wintertaling

276. WTC Amsterdam

277. WTCafé De Blauwe Engel

278. XO Optics

279. X2X Worldwide Express

280. YET

281. YouLinq.me

282. Zero Zero

283. Zone2Source

284. Zuidas Apotheek

285. Zuidas Art Projects

286. Zuidas gemeente Amsterdam

287. Zuidas Markt

288. Zuidas Publishers

289. ZuidasTravel.nl

Magazine Hello Zuidas is issued by

Thanks to Margrethe Jonkman, Vrije Universiteit Amsterdam, Amsterdam Zuidas, Kroonenberg Groep, Gelderlandplein, Renessence, Eduard Schaepman, Carlo Wijers, Enterprise, Element Amsterdam Hotel, Maurits de Waal, WestInvest Gesellschaft (part of Deka Group), Arcadis, Spectrum Fund, Park Meadows, Breevast, RAI Amsterdam, Iconomi, Zadelhoff Development, Corporate Housing Factory, YOSAA, SOS Kinderdorpen, Stefan Titus, De Kleinste Reus, Apollo Hotel Amsterdam, Dentons, Advocatie, VORM, Elze Meijeringh & Clubsportive

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