Introduction

from O'NEILL SS20 SALES BOOK

by zuzupopo

Marketing Support

HERITAGE

O’Neill creates relevance by inspiring people to be part of a community of adventurous spirits who stay true to themselves, and live an active and meaningful life. O’Neill incorporates this into story-telling and story-doing, connecting our surf roots to a much broader audience than core surf alone. INTRODUCTION

INNOVATION

Nowadays, consumers are looking for more than just great products. Commitment to Product Leadership for a brand like O’Neill is a given, and so is the quest for new things. With new fabrics, innovations and new technologies being a driver in the evolving O’Neill look.

But the brand must really be someone – not just something. A persona. Someone with a higher purpose. Someone that talks to you. Someone you interact with. Someone you recognize yourself in.

O’Neill will make those important connections with consumers through previously untapped touchpoints and a compelling proposition. It will continue to manifest itself as a brand beyond making great products, beyond words.

O’NEILL BLUE

Jack’ O’Neill’s initial vision of producing functional and innovative surfing products with style continues to be at the core of everything the company does, therefore setting the O’Neill brand apart from everyone else.

While doing this, we show the world we are serious about environmental issues by actively taking steps towards reducing our footprint and striving for sustainability wherever, and whenever possible. In all our products; from performance, to apparel, to footwear and to accessories – all over the world, in a responsible way. 9