1 minute read
Marketing Support
by zuzupopo
MEDIA PROMPTED AWARENESS
BRAND AWARENESS INCREASED SIGNIFICANTLY WITH EACH TOUCH POINT LISTED BELOW MARKETING SUPPORT
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ACKNOWLEDGMENT GFK – BRAND AWARENESS RESEARCH
60% 60%
50%
5%
INSTORE POS 40%
40%
15%
POS, WINDOW POS, WINDOW, ONLINE POS, WINDOW, ONLINE, OUTDOOR 30%
20%
10%
0% 11
SPRING/ SUMMMER 2020
O’Neill is ready for an endless summer fueled by nostalgia for Spring/Summer 2020. Inspired by the Californian sun, the collection’s campaign and brand’s core message for the season promotes a joyful exploration of summer style, friendship, being young and of shared experiences. This continues O’Neill’s message that summer is more than just a season. It’s a feeling.
Jack O’Neill’s pioneering Californian spirit and love for Surfing led to real product innovation, and his early adoption of environmental well-being issues was ahead of the curve.
