MEDIA PROMPTED AWARENESS
360º APPROACH: STREAMLINING THE CONSUMER
BRAND AWARENESS INCREASED SIGNIFICANTLY
JOURNEY OF OUR TARGET AUDIENCES
WITH EACH TOUCH POINT LISTED BELOW
MARKETING SUPPORT
MARKETING SUPPORT
MARKETING SUPPORT
ACKNOWLEDGMENT GFK – BRAND AWARENESS RESEARCH
60%
60% WINDOW
50%
OUTDOOR
40% 10
11
30%
40%
20%
15% PRINT CAMPAIGN
10%
ONLINE/SOCIAL MEDIA
5% 0% INSTORE POS
NEVER OUT OF STOCK
POS
POS, WINDOW
POS, WINDOW, ONLINE
POS, WINDOW, ONLINE, OUTDOOR
