1 minute read
Technical Pioneers
by zuzupopo
INSPIRING O’Neill inspires people to be part of a community of adventurous spirits who stay true to themselves and live an active and meaningful life. People who want to have a positive impact on the world and everyone in it. Who want to experience things. Real things. Meaningful things. Exciting things.
IT’S ALWAYS SUMMER ON THE INSIDE O’Neill is ready for an endless summer fueled by nostalgia for Spring/Summer 2020. Inspired by the Californian sun, the collection’s campaign and brand’s core message for the season promotes a joyful exploration of summer style, friendship, being young and of shared experiences. This continues O’Neill’s message that summer is more than just a season. It’s a feeling.
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Jack O’Neill’s pioneering Californian spirit and love for Surfing led to real product innovation, and his early adoption of environmental wellbeing issues was ahead of the curve.
THE COLLECTION The O’Neill Spring Summer 2020 collection is built with the nostalgia of the 70’s in mind. Through vibrant colors, interesting graphics & prints, and fresh silhouettes, this offer brings to life a retro Californian look mixed with contemporary trends.
Throughout, O’Neill combines its innovative technology from their core water sports, such as the O’Neill Hyperdry with smart fit and intersects it with fashion. Seen not only in the new line of swimwear that is inspired by athletic wear, but across the entire collection. O’Neill manages to take the modern surfer from board to beach effortlessly, putting them in vintage inspired retro looks that have been interpreted for the streets. Comprised of five themes: Modern Retro, Athleisure, California Surf Lifestyle, Water & Sun, and O’Neill Blue – the collection of menswear, womenswear and childrenswear features wearable pieces that easily adapt for a life at the beach, or the city.
Collection highlights see the 70’s mixed with a modern surf attitude. With a vintage colour palette & casual silhouette, the use of soft fabrics and prints in saturated tones is juxtaposed with the 90’s obsession that shines through elsewhere. O’Neill’s new collection is set to appeal to a wide range of customers. 13
SUNSTROKE SWIMSUIT 0A8212_5204 ARENA WIDE LEG BEACH PANTS 0A7726_5900 O’RIGINALS CREW SWEATSHIRT 0A1402_2031 ORIGINAL DIPPED SHORTS 0A3248_7920
