ISSUE 31, JULY 2017
AFRICAN DESIGN
MAGAZINE
DESIGNING AFRICA
EGYPT GHANA KENYA SOUTH AFRICA TANZANIA UGANDA AFRICA’S PREMIER DIGITAL, INTERACTIVE ARCHITECTURE AND DESIGN MAGAZINE
New masterpla MEDITERRAN 10 DESIGN is the Master Planner for the Jefaira development, overlooking the enchanting shores of the Mediterranean on the Egyptian North Coast. The site of 550 hectares stretches 3km along the seafront with natural beaches and cliffs forming a unique topography.
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nertia P nertia comm commu goal is is goal the Egy Eg the
Gordo Gordon sustain sustain interco interco spaces spaces at 10 10 D D at the communi commun the Jefaira.� Jefaira.�
African project Jefaira Seafront Development – Egypt
an for egypt’s NEAN COAST
Properties’ vision vision for for the the project project is is to to create create aa world world class class residential residential and and tourism tourism Properties’ munity that is is environmentally, environmentally, socially, socially, and and economically economically sustainable. sustainable. The The ultimate ultimate unity that s to to design design aa vibrant vibrant urban urban environment environment with with aa network network of of public public areas, areas, celebrating celebrating gyptian culture together together with with the the Mediterranean Mediterranean context. context. yptian culture
on Affleck (Design (Design Partner Partner at at 10 10 DESIGN) DESIGN) said, said, “In “In order order to to create create aa truly truly n Affleck nable development, development, aa wide wide range range of of public public amenity amenity areas areas are are provided provided with with strong strong nable onnections; these these amenities amenities are are clearly clearly defined defined and and organized organized around around outdoor outdoor onnections; s which are activated by programs and functions.” Paul Rodgers (Design Director s which are activated by programs and functions.” Paul Rodgers (Design Director DESIGN) added, added, “The “The master master plan plan is is designed designed to to locate locate highly highly active active spaces spaces where where DESIGN) nity will benefit benefit most, most, thereby thereby creating creating energized energized spaces spaces and and destinations destinations throughout throughout ity will africandesignmagazine.com
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The Master Plan contains 10 000 to 12 000 residential units, supported by a comprehensive and diverse range of community facilities including schools and colleges, a sports academy, swimming pools, and a health and wellness centre. Extensive tourism facilities are provided including marinas with promenade cafes, restaurants, retail spaces, hotels, and a convention centre. 10 DESIGN is a leading international partnership of Architects, Urbanists, Landscape Designers, and CGI Specialists. The Studio works at all scales and sectors including corporate, cultural, hospitality, retail, education, and residential. 10 DESIGN has offices in Hong Kong, Edinburgh, Shanghai, and Dubai. The studio has built its business on Asia and the Middle Eastern markets, with work including projects in China, Hong Kong, Malaysia, Korea, Myanmar, UAE, Qatar, Oman, Kuwait, and Turkey. AD
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