Entangling Science and Humanities in Galileo’s town Why invest in Pisa to accelerate your ideas Maria Luisa Chiofalo Deputy mayor, Municipality of Pisa Educational and School Policies-Science education-Technologies for education
Based on three dossiers committed by Pisa Municipality to University of Pisa and to Scuola Superiore Sant’Anna
PISA gross figures
P I S A gross figures
90.000 Residents
200.000 Habitants in metropolitan area (6 Municipalities)
3 of 5
Universities in Tuscany with high ranking positions: - University of Pisa
Marketing territoriale
- Scuola Normale Superiore
Introduzione
- Scuola Superiore Sant’Anna
4
… and more 22 Research (public + 1 private) campus/centers in ICTs and Life Sciences, Management (not exhaustive list!): CNR (National Res. Council largest area in Italy and its IFC & IIT) INFNuclear, INGeoPhysicsV, EGO-VIRGO (gravitational waves) Foundation Stella Maris+ Imago7 facility (neurosciences&disabilities for kids) University Hospital «Santa Chiara and its EndoCAS+Tech-Care (res. oriented) Foundation Monasterio (life sciences)
Marketing territoriale
AmbiSEN (environment &endocrinology)
Introduzione
PERCRO @ Sant’Anna (virtual reality) NEST @ SNS (ICT) Centro Piaggio (ICT and factory robotics) CRIM (Micro and Nano engeneering) CRIBE and ENEL (energy) Centro Avanzi (agronomy) CISSC (complex systems) In SAT and M&I (management and innovation) 5
‌ and more
55.000 University students
20.000 Workers in knowledge sectors
5.000 Researchers in public institutions
Marketing territoriale
500 ICT small-to-medium size enterprises 6°Ranking in Italy for Startups 10.000.000 Tourists each year
4.000.000 Passengers @airport Galilei each year
18.000.000 Passengers @railway-station each year
Introduzione
3.2% GDP invested in R&D (3 times the Italian average)
344 Boat slots in the newly built touristic harbour
6
A small AND LARGE Marketing territoriale artistic and historical Town
Introduzione
with knowledge-based economy a hub for basic and applied science
7
P I S A is Highly reachable Examples: - in less than 5h by flight from all over Europe - in less than 5h from area ranging within Milan to Naples Highly internet connected Examples: - Quite extended Unipi GARR/Serra+RTRT optical fiber network 80 WiFi access points
+ Internal navigation system connecting Pisa with Livorno port
History and Culture
History and Culture • • • • • • • • • • • •
Piazza dei Miracoli and Leaning Tower Lungarni Piazza dei Cavalieri Ancient walls Historical buildings Second most ancient botanic garden in Italy Museal university system Musei San Matteo, Lanfranchi, Palazzo Reale Palazzo Blu Museo of ancient roman ships Domus Galileiana Domus Mazziniana
• • • • • •
Walking in nature Museum itineraries Historic buildings tour Food tour A sports day Special Events : Internet Festival, Palazzo Blu exhibitions,Pisa Book Festival, G r e e n C i t y, F o o d and Wine,………
A few Quality of Life in National Rankings 1st Smart City (2014) 8th In health Services and Environment 10th In Libraries, Fast Connections, no profit volunteers One of few Italian towns with 50% of 0-3 yo. babies @ nurseries (Italian average 12%, Tuscany 32%) and 95% 3-6 yo. Kids @preschool 99th Theft and offences
The sectors with advanced specializations that can attract more investments. Pisa as a UNIVERSITY TOWN: a centuries-old university system and an intensive and internationally recognized advanced research activity Pisa as a CITY OF SCIENCE: famous research centers such as CNR (National Research Council) and INFN (National Nuclear Physics Institute) etc. are located here and are involved in frontier technologies Pisa as a CITY OF KNOWLEDGE AND INNOVATION: high technoloy firms, incubators, scientific parks and technological poles spread all over the area
THE SCIENTIFIC SPIRIT OF THE CITY General analysis on Mathematics, Physics, Chemistry and experimental sciences
THE SCIENTIFIC SPIRIT OF THE CITY The highly specialized courses of studies in Mathematics, Physics and Chemistry have always been a distinctive feature of Pisa’s university system Pisa is Galileo Galilei’s home town. He is the father of the experimental science method and was born 450 years ago in 1564 in Pisa, where he studied Pisa as cradle of science was strengthened in 1810 when Scuola Normale Superiore was founded by a Napoleonic decree, with a unique concentration of scientists, writers, politicians, econimists and personalities which have made the story of Italy
THE SCIENTIFIC SPIRIT OF THE CITY In 1839: the first national conference of Italian scientists took place in Pisa, promoted by Charles Lucien Bonaparte, zoologist and nephew of Napoleon Bonaparte and Leopold II, the Grand Duke of Tuscany Celebrities (some): Ulisse Dini and Leonida Tonelli (Mathematics) and Nobel prize winners for physics, Enrico Fermi (1938) and Carlo Rubbia (1984). Higgs boson: experiments conducted at CERN (Geneva) by several researchers from Pisa in 2013: the Nobel Prize was given to Francois Englert and Peter Higgs for their theories with a particular mention to the ATLAS and CMS experiments to which had contributed Guido Tonelli, professor of the University of Pisa
THE SCIENTIFIC SPIRIT OF THE CITY The University of Pisa offers: - 4 three-year degree programs (Chemistry, Industrial and Environmental Chemistry, Physics and Mathematics) - 5 Master’s degree programs (Chemistry, Industrial Chemistry, Phisycs , exploratory and applied Geophysics) - 2 second level master programs (industrial hygiene, safety and prevention and diagnostic techniques and materials for the art conservation sectors) - 3 Ph.D. degree programs (chemicals and materials sciences, physics, mathematics) In the frontier of Physics: - Nanotechnologies research @ University of Pisa (Department of Physics, Department of Chemistry and Industrial Chemistry) and Scuola Normale Superiore (Nest Laboratory) - Optoelectronics and photonics research @ University of Pisa, CNR (Multidimensional Optical Microscopy Laboratory; Intense Laser Beams Laboratory), Scuola Superiore Sant'Anna (Istituto TECIP)
THE SCIENTIFIC SPIRIT OF THE CITY Istituto Nazionale di Fisica Nucleare (INFN): In close connection to the Department of Physics of Pisa University, INFN’s research is focused on subnuclear, nuclear and astroparticle physics
NEST Lab: located in Pisa (Scuola Normale Superiore), it is an interdisciplinary research and teaching center on nanoscience
VIRGO project: started in 1994 as a collaboration between Pisa University, INFN and Centre National de la Recherche Scientifique within the European Gravitational Observatory (EGO) site. It is a large interferometric revelator aimed to detect the conveyance of gravitational waves
THE SCIENTIFIC SPIRIT OF THE CITY IRCphoNET Lab (SSSUP): competence center founded in 2011 by TECIP department of Scuola Sant’Anna and by National Lab of Photonic Networks of Consorzio Nazionale Interuniversitario per le Telecomunicazioni (CNIT). The lab is active in design and development of innovative systems using optic fibers and laser in atmosphere ENEL research center: founded in the ‘70s in Pisa, it focuses its research on traditional combustion related problems, on the economic and environmental efficiency of plants Centro di ricerca Interuniversitario in Biomasse da Energia (CRIBE): started as a collaboration between Pisa University and Scuola Superiore Sant’Anna, it focuses on applied research on agroforestry biomass sustainable production, on biomass transformation in electric and thermal energy, on biomass production and biofuel adoption
THE “ICT AND SMART” SPIRIT OF THE CITY The evolution in computer science and electronic sector
THE “ICT AND SMART SPIRIT” OF THE CITY 1961: Calcolatrice elettronica pisana (CEP) was born as the first calculator in Italy, created by a research group coordinated by M. Conversi and A. Faedo. CSCE (Centro Studi Calcolatrici Elettroniche) is founded inside CNR. Later the center was named IEI (Istituto per l’Elaborazione dell’Informazione)
1965: Faedo opens the CNUCE (Centro nazionale universitario di calcolo elettronico) in Pisa University, sponsored by IBM 1986: CNUCE establishes the first Internet connection between Italy and U.S.A.. It is currently named IIT (Istituto di Informatica e Telematica) The first italian degree course in Computer Science is started in Pisa by Faedo
THE “ICT AND SMART SPIRIT” OF THE CITY Some "places" of Information science in Pisa: - TeCIP: the Institute for Communication, Information and Perception Technologies of SSSA conducts research activities and training related to information technology, communication and perception - Departments of Informatics and Information Engineering of UniPI: several areas of research including creation of multimedia platforms, analysis and management of networks, software engineering, computational intelligence, ecc. - 2 Master courses: • Smart Solutions Smart Communities (SSSC) of SSSA and Telecom • Smart Cities of University of Pisa and CNR’s IIT
THE “ICT AND SMART SPIRIT� OF THE CITY Some "places" of Information science in Pisa:
- Polo Tecnologico di Navacchio: it houses several information science and high-tech firms and one incubator to create new firms
- Talent Garden in Montacchiello: an initiative that is a part of a national network of co-working space, promoted by private stakeholders (Kiko, SuperA3Design, Forti Holding, M31 Spa), to create synergies between likeminded and talented people working in high-tech
THE “ICT AND SMART SPIRIT” OF THE CITY Some "places" of Information science in Pisa: Internet Festival: the annual meeting for Internet experts, users and firms as well as the users of new communication technologies took place in October 2014 to seal PISA as a Smart City CNR’s Research Area: 13 institutions, 1,100 people, including researchers, technicians and administrative staff, 10 patents and more than 1,000 international scientific journals only in the last year of activity Big Data, Cyber Security, the Internet of the future, Smart Cities and Communities are some of the topics that are studied in the CNR’s Research Area in three institutes: - Information Science and Technologies Institute (ISTI) - Telematics and Informatics Institute (IIT) - Computational Linguistics Institute (ILC)
THE “TECHNOLOGICAL FRONTIER SPIRIT” OF THE CITY A recent history of its robotics sector
THE “TECHNOLOGICAL FRONTIER SPIRIT” OF THE CITY ‘60s: industrial robotics develops in Pisa. It aims at realizing a robot able to perform tasks in manufacturing productions
‘90s: robotic of service development. It is robotics at the service of the human being such as humanoid robots. Those robots combine advanced locomotion skills with cognitive processes, similar to human ones, in an anthropomorphic shape. They represent an important platform for studying humans and neurosciences
THE “TECHNOLOGICAL FRONTIER SPIRIT” OF THE CITY 3 University Institutes: - Institute of Bio-Robotics of the Scuola Superiore Sant’Anna, located in Pontedera, in the Polo Sant’Anna Valdera, it is engaged in humanoid robotics, bio-inspired robotics, robotics for assistance, rehab and surgery - Centro E. Piaggio, placed in the Building of Engineering Faculty in Pisa, it operates in the fields of Robotics (mobile robots, human/machines interfaces, etc.) and bioEngineering (senses and artificial muscles, tissue engineering, etc.) - PERCeptive RObotics (PERCRO): the Laboratory belongs to TeCIP (Scuola Superiore Sant’Anna). It realized the first ‘’esoskeleton for strength amplification servant’’ made in Italy and that can be considered the most complex wearable robotic system in the world
THE “TECHNOLOGICAL FRONTIER SPIRIT” OF THE CITY One more sector that is strongly growing is Robotics Surgery: - Multidisciplinary Center of Robotic Surgery: research center in the University Hospital Authority of Pisa. Here they use the Da Vinci SDSi, one of the most important and used surgery robot actually available - Polo Sant’Anna Valdera: scientific park where robotics in endoscopy is conducted. Capsules have been developed which work as a sort of micro-robot. This robot is used in the exploration of human body and the acquisition of useful information, such as in the colonoscopy field
‘’THE SPIRIT OF WELLNESS AND HEALTH’’ The Life Science Sector in the area of Pisa
"THE SPIRIT OF WELLNESS AND HEALTH" The healthcare sector in Pisa is important both at national and international level. In particular, it has avant-gard specializations in fields such as endocrinology, cardiac transplants, cardiac surgery, psychiatry, etc. These are important factors which attract many patients from Tuscany (78%) and from the rest of Italy (22%) Santa Chiara hospital: founded in the 13th century, 30 wards with 430 staffed beds (in the course of moving towards the new Cisanello hospital)
Cisanello hospital: 70 wards with 900 staffed beds Pisa in 2013 ranked first in "Health" in La Sapienza University (Rome) ranking for the newspaper Italia Oggi Sette
"THE SPIRIT OF WELLNESS AND HEALTH" Institute of Clinical Physiology located in the CNR Research Area: established in 1968, excellence center for cardiology and biomedical research in Italy Gabriele Monasterio Tuscany Foundation: Set up by an agreement between CNR and the Region of Tuscany, it is a public agency of Tuscany’s Regional Health Service and it operates in cardiovascular and pneumology fields Stella Maris Foundation: it is specialized in assisting and researching developmental deviations and adolescent and infant disabilities. It operates with the Univerity of Pisa, the university hospital and the Region of Tuscany
"THE SPIRIT OF WELLNESS AND HEALTH" Pharmaceutical industry: started in the early 1900s in Pisa, when trade with Germany - leader in producing and exporting pharmaceuticals - ceased. This indirectly gave impetus to transform the (at that time) underdeveloped sector in Italy There are four main pharmaceutical companies, born in the first half of 1900s: Baldacci Laboratory, Guidotti, Gentili Institute e Farmigea, located close to Pisa, San Piero a Grado and Ospedaletto Nutraceutics: founded in 2011, it emerges as a new multidisciplinary research field, representing one of the main research cornerstones of the Institute of Life Science at the SSSant’Anna and in 2013 the "Nutraceutics and Nutrition Center" was born in UniPisa as an cross-departmental center
SunBlack: pomodoro nero
A GENERAL OVERVIEW OF PISA
ACCESSIBILITY AND INFRASTRUCTURE
BUSINESS ATMOSPHERE
WHY INVEST IN PISA? HISTORY SCIENTIFIC ATMOSPHERE
AND CULTURE
EDUTAINMENT AND QUALITY OF LIFE
Main Business Areas
High-Tech
Company
Employees
Average size
Lifesciences
15
484
32.3
Advanced mechanics
30
1484
49.5
Chemistry
24
368
15.3
Electronics and optics
14
107
7.6
Energy and environment
16
486
30.4
ICT
126
1537
12.2
Innovation Services
14
134
9.6
Others
14
126
9.0
TOTAL
253
4726
Main Companies in Pisa
Pharmaceutical Chemist
Regulatory Pharma Net (RPN) srl Laboratori Guidotti Spa Laboratori Baldacci Spa Farmigea Spa Abiogen Pharma Spa Navicelli’s Area 15 companies 500 workers and employees
Nautical
1000 Technical and outside workers Turnover: â‚Ź 160 million
Numbers of Companies PRODUCTION VALUE
PISA’S COMPANIES
No data
35,076
Negative
46
Up to € 250,000
4,272
€ 250,000/500,000
1,129
€ 500,000/1mln
1,017
€ 1/2.5mln
925
€ 2.5/5mln
403
€ 5/10mln
218
€ 10/25mln
146
€ 25/50mln
45
€ over 50mln
22
TOTAL
43,299
Employment 67
66,5
66 65
64,8
64,5
64,2
63,9
64 63
62,2 62
63,8
63,8
2012
2013
62,4
61,7
61 60 59 2004
2005
2006
2007
2008
2009
Employment rate in Pisa is stable
2010
2011
Unenployment 14 12 10 8 6 4 2 0
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
PISA
4,6
5,2
3,6
4,6
4,6
5,5
5,3
5,8
6,8
8,6
TOSCANA
5,2
5,3
4,8
4,3
5
5,8
6,1
6,5
7,8
8,7
8
7,7
6,8
6,1
6,7
7,8
8,4
8,4
10,7
12,2
ITALIA
Unemployment in Pisa is lower than inTuscany and in Italy
Competitive costs
rental cost mq 1400 1200 1000 800 600 400 200 0 PISA
FIRENZE
ROMA
Pisa shows lower rental costs
MILANO
Competitive costs
Italy’s productivity is higher than Europe average and EU-27
Competitive costs
Tuscany’s labour costs among the lowest in Western Europe and Italy labour costs in Tuscany are lower than those of the 12 regions of Central and North Italy
Competitive costs
Italy’s labour costs for R&D are among the lowest in Western Europe
INVES TOR
DEPO SIT
CHARTE R
CORPORATE BOOKS AND RECORDS COMMUNICAT ION AT THE PROVINCIAL EMPLOYMENT
How to
ENTRY IN THE COMMERC IAL makeREGISTER a business
PAYMEN T OF GRANTS
in Pisa?
How to make a business in Pisa? Investors can access the following telematics information about a new business procedures :
services
for
- “Business in a day.” It is a portal to facilitate communication between business and public administration in Italy. www.impresainungiorno.gov.it - “ComUnica,” Service. All the requirements for a new business can be fulfilled by applying to one pole electronically www.registroimprese.it/comunica -
EUGO. All information tool about European labour market by country, region, sector of activity and procedures. http://ec.europa.eu/internal_market/eu-go/index_it.htm#it
Tuscany Region has elaborated a complete guide with info about to do business in Tuscany see http://www.investintuscany.com/
The Institutions support investments via • Promotion investments and location opportunities
• Offer services to investors on different aspects
• Information and support to manage new activities
• Information on the incentives (R&D investments, patents registration fees, etc)
OUR NEW CHALLENGE LA CITTADELLA GALILEIANA A SCIENCE CENTER A REPRESENTATION OF PISA BRAND AS SCIENCE AND HUMANITIES ENTANGLING TOWN AT THE HEART OF THE HISTORICAL AND ARTISTIC ITINERARIES TO THE LEANING TOWER
Cittadella Galileiana : a Science Center
Cittadella Galileiana : a Science Center - First Science Center in Italy - First Science Center in City’s Heart - Next to Lungarni (Arno river) - Embedded into the University System - On the way from the river to the Tower
Cittadella Galileiana : a Science Center
Galileo’s tale
Space Research& Firm
Space Edutainement& Culture
Cittadella Galileiana : a Science Center Galileo’s tale
New museum exhibition 3D projection to explain Galileo’s Invention and Galileo and his Scientific Atmosphere
Pre-incubation firms and companies
Space Edutainement& Culture
Space Research& Firm
Caffe Tech Shop Tech Agorà of Science
Science Park main characters: history, science, R&D, culture and entertainment
Cittadella Galileiana : a Science Center Innovative business model
University Scientific Driving
Pisa Municipality
Private operator
Owner and Coordination
Operations Management
Cittadella Galileiana : a Science Center Cittadella Galileiana Revenue (in €) 1 288.000 114.972 178.000 580.972
Tickets Firms Space Edutainment&Culture Total Revenue
2 316.800 137.966 195.800 650.566
3 348.480 160.961 235.380 744.821
Cittadella Galileiana Costs (in €) Operating Maintenance Marketing Personnel Total Costs
Operating Result (in €) Total Revenue Totale Costs OPERATING RESULT
1 580.972 649.502 - 68.530
2 650.566 645.326 5.241
3 744.821 714.866 29.954
1 175.994 145.759 60.000 267.750 649.502
2 187.817 145.759 44.000 267.750 645.326
3 202.638 145.759 38.720 327.750 714.866
Cittadella Galileiana : a Science Center
Model of science center impact
Questacon - The National Science and Technology Centre in Canberra, Australia in cooperation with APAC, ASTC, ECSITE, and Red-POP.
Cittadella Galileiana : a Science Center Science Center impact U.S. National Research Council summarizes evidence that “Learning is broader than schooling, and informal science environments and experiences play a crucial role," according to editor Philip Bell. "These experiences can kick-start and sustain long-term interests that involve sophisticated learning." The study concluces, according to the NRC, that "learners can experience excitement and motivation to learn about phenomena in the natural and physical world. They can come to understand and use concepts and facts related to science. They can learn how scientists actually conduct their work using specialized tools and equipment. And they can develop an identity as someone who knows about, uses, and sometimes contributes to science."
CONCLUDING So…. WHY INVEST IN PISA?
Answers Guido Tonelli, one of the leading scientists in the discovery of Higgs boson
10 (at least) REASONS TO INVEST IN PISA 1. Scientific Atmosphere. Pisa’s research and training system ranked as one of the best at national level; it ranks very high at national and international level for the quality of its main research related outputs. This represents favorable humus for startups and innovative spinoffs and for International big companies 2. Research specialized on many subjects that are central the future economic development such as ICT, photonics, robotics, biomedicine, life science 3. vitality and originality of its public research system in the field of technological transfer, shown also - but not only - by its high number of spin-off firms and patents 4. Business Atmosphere: Pisa offers a warm welcome to foreign investors with around 350 companies and support services 5. Competitive Costs lower than the Italian and European average for labour and for Rental Costs 6. Political promotion to new project: Cittadella Galileiana 7. Made in Pisa: world renowned for some production (leather, shoes, alabastro,food, etc) 8. Strategic Platform: The infrastructural facilities of Pisa represents a potential for competitive development of the territory to "fertilize" the historical-scientific humus of Pisa 9. Variety of stakeholders that operate in the local innovation eco-system, which includes research institutions, incubators, financial institutions, etc 10. Edutainement and quality of life. Monuments and quality of life, with sea, mountain and nature
Credits for this presentation I. Knowledge and Innovation: Scientific, ICT, Robotics and Life Sciences Spirit Professor Andrea Piccaluga, Dr. Alessandra Patrono, Dr. Claudia Daniele (Institute of Management, Scuola Superiore Sant’Anna); Dr. Michela Lazzeroni (Dept. Civiltà e Forme del Sapere, University of Pisa)
II. Why invest in Pisa Professor Giovanna Mariani, Dr. Jacopo Gamba (Dept. Of Economy and Management, University of Pisa)
THANK YOU FOR YOUR ATTENTION