Trail Blazers
PROMOTION
California
Trail Blazers Is it the soil, the air, the vibe?
What is it about California that makes
it arguably the most famous of the 50 states and fifth largest economy in the world? According to the Real California Cheese campaign, it’s the sunshine. Could be, but there is something pretty darn special about the 31st state. Living in California seems to encourage innovation, inspire visionaries to actualize their visions and wow the world. From the early days when the miners of gold needed clothes tough enough to endure extreme weather and rugged terrain, a businessman named Levi Strauss solved this problem and his red-tabbed denim became recognized internationally as a symbol of quality. A fantasy-minded youth named Walt not only imagined the happiest place on earth, but fostered the Imagineering division of his eponymous company, which is now responsible for the creation, design, and construction of Disney theme parks and attractions
worldwide.
Speaking
of
imagination — would anyone have thought we could hold the whole world in our hands? Steve Jobs did. And yep, California was his home. Let us introduce you to some fellow dynamic Californians.
64 LOCAL GETAWAYS SUMMER 2022
