Endless journey 2

ENDLESS JOURNEY

2 Feel it, live it

Contents

Experiencing- Design thinking/ Thinking big

1-42

Convert - Feel it

41-44

POSTGRADUATE

FUTURE

Experiencing / Walking, living in different life, experience distinguish thinking to convert into design.

2013-2014 Master degree in London

POSTGRADUATE

Strtegic Design Management

ćœŞ FUTURE

Design Future

Sustainable Development

Collaborative Consumption

The Reader

POSTGRADUATE

Strtegic Design Management and Research: Make a plan to solve problem: Thinking Big

Do you feel lonely? / I n t his era , t h e w ay o f life bec o m es m o re

lonely compared with 11 per cent of people who

and more convenient with the advantage of

used only one.�

technology. There have lots of tool to let people

Although technology can bring positives to our

to communicate with friends or searching the

relationships which so many people meet their

information easily. However, there still have some

partners online, virtual communication which is via

people feel lonely. According to the research,

social networks or SMS – is no match for meeting

the more you use technology to communicate,

each other face-to-face. As the result, the best way

the lonelier you are likely to be (ABC Health and

to resolve loneliness is that enhance opportunities

wellbeing, 2011). The report indicate that “Forty

to meet face to face- like common habits.

two per cent of Australians who used an average of four methods of technology to communicate [such as email, SMS, Facebook, Twitter] were

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SERVICE DESIGN

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Strtegic design Management and research

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// Togather Is a startup company aiming to connect young lonely individuals to meet face to face sharing ideas , chilling out and help them to end their loneliness problem.

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POSTGRADUATE

Design Innovation Future

/ • Can we really predict the future?

• Why are businesses and other organisations keen to know the future?

• What is Foresight? Futurology? Future forecasting?

• What tools and processes are used What is the role of design in ‘futures’ activities?

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Design Innovation Future

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// Purpose: To create a scenario of innovatively public playground design in cities in 2030 for children aged 7-12 to adapt the children’s habits and create newly attractive activities, fitting to situations in 2030 Beneficiaries: Children/ Parents/ Communities/ Sponsors

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POSTGRADUATE

Sustainable Development

/ Sustainable development is discussing about that present generations have a responsibility to future generations and the term development clearly present a concept that people need to change our idea of development.

The 3 main sustainability pillars Environmental pillars: Environmental pillars refer that human activities have to not disturb the natural cycles more than planetary resilience.

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Socio-ethical pillar has two main implications: we have to have the same level of resources for future generations, and an equity in the distribution of resources.

Economic dimension, which refers to economic practicability of the solutions we propose.

How about sustainable design? // Sustainable design refers the definition of sustainable development, but, there have five simply strategies to make designer easy to analysis products.

Resource minimisation: reduce material and energy consumption of a certain product, in every life cycle stage.

Low environmental impact selection: select non toxic/harmful resources and renewable and biocompatible resources, in all life cycle phases.

life of the product or intensify its use.

Material life span extension: make the materials to last longer than the products they are part o f ( t h ro u g h re c yc l i n g , c o m p o s t i n g a n d / o r incineration).

Design for disassembly: facilitate separation of components and materials.

However, those strategies are interrelated one another. As the result, designers need to consider which strategy is the priority for the product.

Product lifespan optimisation: extend the service

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Sustainable design

The practice : Pop-up Toaster /// Redesign a toaster and think about how to make it better than original one.

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Critical thinking //// How human needs meet the toaster?

-Maslow’s hierarchy of needs

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Sustainable design

Critical thinking ///// Considering about which step is the most important for toaster.

Meterial reduction Energy reduction Toxicity reduction

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PP Steel/ low alloy

Steel/ low alloy

A Meal Toaster

Steel/ low alloy

Aluminum

Heating component

off/on

PP

Components

Redesign sketch ////// Reduction the volume and material.

Exchange the material.

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Sustainable design

The tray

Egg/ BaconToaster/Bagles

Power buttom

///// The redesign toaster is like small oven. It is made for easy carry on and peoplw who are in hurry.

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Redesign toaster

The original toaster

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POSTGRADUATE

Collaborative consumption

DIY community /

This collaborative consumption service which call RE- is design for DIY lover. The RE- mean re-experience unuse furnitures and goods which have been re-do/re-design by DIY lover.

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SERVICE DESIGN

“Collaborative consumption is not a niche trend, and it’s not a reactionary blip to the recession.

It’s a socioeconomic groundswell that will transform the way companies think about their value propositions— and the way people fulfill their needs.”

(R. Botsman, R. Rogers, 2010)

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Collaborative consumption

Collaborative Consumption Business Models Service Fee : Airbnb On-sale : Gazelle Flat Membership : Techshop Freemium : Netcycle

Company offers a basic service or use of that platform/ app for free. Users the trade-up for additional benefits and exclusive features.

White Label: Getable

Sells a back-end platform or piece of software that company can customize and use.

Tiered Subscription Plans : Dimdom Company offers a range of subscription plans at price points base on frequency of use/number of goods desire.

Membership Plus Usage : DriveNow Company charges a one-off or annual membership fee. Additional fees are charged based on usage.

(Source from: Collaborative Lab)

/

The funding of collaborative consumption

The three ordinary models of collaborative consumption which includes PPS, redistridution markets and collaborative lifestyles on the right side.

The three type of collaborative consumption have some common isuues as four principle: there are trust between strangers, belief in commons,idling capacity, critical mass(R. Botsman, R. Rogers, 2010). And the another fundamental of collaborative consumption is using goods only when it needed. The reason is that people might have own some tools that they never use, or don’t have the time to do any thing interesting with. Accordingly, people become sharing their goods and re quiring othe rs to give help or exchange.

Those elements are impor tant for designing collaborative consumption.

//

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The graph shows the methods of collaborative consumption business model. The common way of business model is service fee, membership and onsale.

Putting systems first

Design for changing user behaviour

User Experience

Sharing effectively

One for life

/// The core chellenge of collaborative consumption would be how to involve people to consume together, create social and environmental benefit together.

The graphic displays the method of designing collaborative consumption(Rachel Botsman,2010).

•Sharing effectively: Shared mobility/ Service design thinking.

•One for life: Designer must be create products with potential for dynamic longevity, not built-in obsolescence.

• Pu t ting sys te m f ir s t: W hic h c ollab orative consumption system is suitable for?

•Design for changing user behaviour: Transform how to match people's "have" with peple's "wants".

•User experience: Share common value and drivers.

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Design Scenarios

Concept /// According to Freecycle report, there have oover 9.1 millon items are gif t per year. Nowdays, people have been realised that environmental sustainability becomes more and more important.

However, if those recycling items can be redesign, it is possible to enhance more meaning of goods and social benefits.

The report from Kuznetsov and Paulos(2010) discussed that "DIY communities suggests that learning, creating and sharing are embedded in ever yday practices and suppor ted by the technologies that bring DIY communities into being ". They said open source and knowledge transform, integrated machines and studio could help them to DIY their works more useful.

The 3D hub create a opportunity to let people to use 3D printe for their design. This is a good simple can be used in DIY communites.

In sum up, this is a great opportunity to using the concept of collaborative consumption to DIY communities. Most DIY lover would hope that spend less money to create a products. If they use recycling items to re-do items, it not only improve environmental benefits, but make item become a unique taste. Moreover, the DIY lover can rent their tools for others when they unuse those tools.

Creating a new form DIY communit y which improve the existing problem of DIY user.

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Collaborative consumption

Style and example :

$

$

Collaborative lifestyle

Peer to Peer

Membership and Service fee

The example of using recycling electronic items to re-do a product from Tamar Shafrir.

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RE- Connection board

DIY LOVER

PEOPLE WHO HAVE RECYCLE STUFF

DIY STORE /WORKSHOP RECYCLE COMPANY

SEARCH/LOCATE

SHARE / STORYBOARD

SELL

How it work? $

$

//// It use the membership to make sure that people can trust each other.

The business model is peer to peer service fee which can let this system operate efficiently.

design for new user that they can find RE- online and undertand how RE- work. Moreover, DIY user can shop items easiy than app through website.

The main eletronic tool of RE- is APP which could help DIY community work more convenient. The website is

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Join membership

Start page

T Look for other DIY lover /workshop when you need help.

Log in

content

T

T User User name

Task

In user page, member can see other user works and choose sell or buy

member Location Share Shop

App Wireframes

Menu

Service Blueprint App

PHYSICAL EVIDENCE

Sign up/in

Feedback

Object delivery

Story / experience share

DIY communicate

USER ACTION Recycle stuff user

RE-do(DIY USER)

LINE OF INTERACTION (Touchpoints) FRONTSTAGE

Membership interests

Posting the information

LINE OF VISIBILITY BACKSTAGE

Greate by membership

Membership providing object/tools

Maintain app

Make sure delivery

INTERNAL INTERACTION SUPPORT PROCESSES

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Managing possible ways

App/ studio

Sell

Choose the DIY Lover can share Showing the location. Find it. tools or choose DIY studio can find the machine, such as 3D printer and also rent tools.

When the re-do item done can s ha re th e ex p e r ie n c e to D I Y community.

Layout /////

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POSTGRADUATE

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Dissertation : Open food project

SERVICE DESIGN

The Reader

Do you ever feel hard to understand food information? / The project is investigating how to enhance consumers understanding food and interaction with food labelling through a new ICT platform to crowdsourcing consumers’ feedbacks (company’s version) and make purchasers enjoy foods, leading to health and social benefits.

Video link: https://vimeo.com/107944966

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3.1 Will Fop labeling make you notice nutrition information more than general food labels?

No

15% 16%

I don’t know

69% Front of pack labeling

Yes

3.2 Can you understand the nutrient information which shows on the front of pack labeling?

50%

3.3 Do you think Fop labeling provides enough nutrition information?

Or does the information you want to look for?

Not all of them

Not very clear

3% 3% 6%

55% 8%

No, I can't understand all of them

47%

No Other 2%

3% 6%

35% Yes

Yes Who have special diet.

4.1 Can you understand nutrient meaning that are provided on food label?

Not all of them

Who have special diet.

4.2 Can you understand what lower fat, reduced fat or sugar free really means?

Not all of them

52%

71% No 3%

3%

6%

26% Yes

//

Who have special diet.

No 6% 3% 6% 42%

Yes Source from open Whofood haveproject specialteam diet.

• Over 50% people think nutrition is not easy to understand.

• The text of information show on food label id too small, it is not easy to find the message.

• 53% people cannot really understand the new label (FoP food label).

• Publics seem more care price, taste and brand of food than food label.

• 55% people feels FoP food label not provide enough information.

• Most people thought that they would not change purchase behaviours, just because the food label showed that is unhealthy (e.g. Mars bar, biscuits… etc.)

• People feel that nutrition is too scientific words used.

MAKE OWN FOOD LABEL

To understand users’ priority.

ACTIVITY.

/// Some participators deem that the price is the most condition for them. The others would depend on the different type of food to decide the priority.

Such as even biscuits typically expensive than vegetable, but they would not think price is the significant factor to affect them to purchase even though they put the price in the box, as well as the calories, some food like sweets and biscuit they would care about it, but they still buy it. It is interesting to note that nutrition information seems is not important for them (especially, the aged between 25-28 participants). The nutrition information is located on vegetable and fruits, meat and fish, dairy food and take ways. The sweets, biscuits and drinks are not the options they

would consider the nutrients, even the participant who has lost weight issue.

In the what information/elements they really want to know phase, Addition information such as exercise information bought it before, friend recommendation and health advice that do not show on the tradition food label; people would prefer to consider the friend recommendation and bought it before. It needs to underline that exercise information and health advice seem interested for participants; “if there have the information such as how many calories I need to consume after I finished this food could be good.” “Such as this food is good for skin or your heart; that would be great for me.”

Dissertation : Open food project

Provide basic information to understand easily Divergent requirement Health adive derstand n u y l l a not re t ’ n Ca

Exercise information

Not clear about how nutrition would affect body Humorous Way Sciencific words Health?

Nutrition Information

Food Labels

Consumers

sive in

f or m atio n

Graphic

Food Information

Text too small No time to read Not easy to find Dekicious?

No attractive ??

1 min later...

High rate of obesity

How to eat Nutrition benefits Brand Location

M as

Not explain clearly

Where?

Enhance Health benefits

Enhance Social benefits

Consumers think health information is...

Consumer think food information...

The potential benefit Consuemr’s wants

The opportunities of idea

//// • Enhance people to understand food and lead to

information, how to make food label meet their

health benefits would be the key point.

priorities?

• People prefer to know how exactly nutrients

• And the link between producers and consumers

affect body: the direct words.

are not established.

• Give some health advices, such as how to consume calories.

• Compare food.

• Eat health with good price.

• What is the truth of food?

• Public have divergent requirements of food

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Fun to learn nutrient

Consumers Digital games

B C A

C

Customised digital food labels

Based on consumer’s priorities

Communication and supervise!

Food Labels

A

Divergent requirement

pros

No time to read

Enhancing awareness of nutrition

Integrated Social platform

Not easy to find

chips

NO!

chips

Support consumer make choose!

Good

Health benefits

Social benefits

pros

pros

Compare food

Health?

The design target The concept The finction The problem

///// This illustration is continued the summary from

most consumer care about the taste, the brand

participants. According to the research, it could

information and the price. The final idea takes as

be developed three design directions which all of

the basis that most members think that nutrition is

them are cell phone application. The first design

not easy to understand even the front of pack food

direction is the customised digital food labels; it is

labelling still has a problem. As so using fun way

based on consumers’ massive different priorities

learn nutrients and lead awareness of nutrition.

and delivers a humour way to make consumers understand nutrition easily. The second concept is an integrated social platform; this path relies on making purchaser compare food due to

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Dissertation : Open food project

Initial concept wireframe

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////// T he re have fou r main fu nc tio ns: c reate the own label, scan the barcode to display the food which what elements meet consumers’ favours, communicate with your friend to compare food and give comments and search function could find friend’s own labelling to refer, such as people are on diet.

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Dissertation : Open food project

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AT&T

11:57 AM

AT&T

11:57 AM

AT&T

Information set up...

Information set up...

Information set up...

Calories

High/Weight

cm

kg

Aged

years old Are you on sepcial diet?

Female

Yes No

AT&T

AT&T

11:57 AM

Salt

g

Fat

g

Fat acid

g

Minerals

g

Vitamins

g

Protein

g

Carbohydrate

g

Calories

Very important

Very important

Less important

Less important

As the same as former

g

Salt

g

Fat

g

Fat acid

Allergy information

Next

Done

11:57 AM

Scan

Next

As the same as former

Want to cancel this elements

Brand information

2.

AT&T

Back

AT&T

11:57 AM

Back

11:57 AM

Search

Search

Brand information

Brand information

Customers review

Customers review

01/08/2014

Search

Vegetable and friuts Meat and fish

kcal

Sugar

Done

AT&T

Suitable for Vegetarians

Price in the budget

Vegetable and friuts

11:57 AM

Scan

Food information Customers review

1.

Press here

AT&T

Back

AT&T

Date and storage

Brand information

Have not created yet?

Let go!

Some users would choose special diet, even they are not on diet

Information set up...

11:57 AM

Search

Others

11:57 AM

11:57 AM

kcal

Allergy

AT&T

Back

Date and storage

24/07/2014

Food information

Could change to this.

Price in the budget

Price in the budget £

Done

g

Next

TO

Processed food

If food people need to refer their history.

Ingredients Organic food Genetically modified(GM) Done

£

Done

Next Done

Others nutritions

The X fact is shopping or carring stuffs AT&T

AT&T

11:57 AM

Back

Repeat?

11:57 AM

From 01/09/2014~ 07/09/2014 Shopping History

Day

1.

Organic from London Good for hemoglobin Great to Stomach

AT&T

AT&T

AT&T

11:57 AM

AT&T

11:57 AM

11:57 AM

Your label

1.

More

AT&T

11:57 AM

Friend’s Post

80kcal per 100g n

s

te

tei

ral

ins

dra

ne

id

2.

Protein

Better Better 280 280 gg

Minerals Carbohydrate

2

Fa

t

65 g

300 g

Find your firend

1.

50 g

Fat Fat acid

2

Follower

Processed Easy

Detail

2.

Edit profile

Scan

Log out

500 g

More

3.

Protein

Better 280 g

Protein

Better 280 g

Protein

Better 280 g

Protein

Good for teeth Vitamins I will buy it.

AT&T

Create

2.

E

User may not press it.

Press

Back to

11:57 AM AT&T

The link between Scan and Note needs to close each other

After shopping Remind function, during shopping , scan it

Show the directly nutrition message

2

Following

Dashboard

t ac

am

Pro

hy

Mi

B9, K Press

Fa

Vitamins I will buy it.

Vegetable A

Vit

Calories

Ca

Male

Type information to search category, such as, honey, which would be link to ingredients in sweets phase.

Search

11:57 AM

rbo

AT&T

Back to create label page

personal infotmation

Persona and design scenario /////// Modify initial concept into final design.

38

Better 280 g

39

1

2

Create labels!

Find the food!

Create your own label with Ranking list of food to your priorities. know which foods meet your priorities.

Select the elements you want (depend on different And with direct words of type of food) nutrition effect and health And go to the supermarket! advice.

What you lack?

And share labels, review food products!

Remind you what kind of nutrient you lack and take the advice to your labels Share and see what your friens’ labelling and how they think about this food product.

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Convert / Feel it - the whole year experience is important for me. Feeling the feature of surrounding is now that I have to learn.

41

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Postcard design

/ Notting hill gate market, antiques market.

// London brige station

43

/// East London. The art centre.

//// Camden town market

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PORTFOLIO OF DESIGN