Learntolook

LEARNING

TO LO O K M sc IPD 2013 E BOO K

- Lo,Ch i h-Yu -

Conte nts of e book

Personal Project

Skills Exercises

1)

Project Outline

a) Rapid Visualisation

2) Product Stories - Design Museum

b) Sketch Modelling

3) Affinity Mapping

c)

4) Project Idea Generation 5) Visual Brief 6) Initial Idea Generation 7) Visual Language Research 8) Communication Drawing 9) Experience Prototype 10) Role Play 11) Co-design 12) Revised Design Proposal

Brief & Storyboard

Foam Modelling

Proje c t O ut line - Handhe ld Produc ts E xplore the opp or t unit ies and ne e ds for handheld produc t s through obser vational research // Identif y and develop a range of p ossible design opp or tunities // Build a visual pic ture that illustrates your projec t direc tion // E xplore visual language to develop your design // develop a design prop osal through sketching, stor yboards, model mak ing, role play and co design.

02

Design Museum

Product Stories

Fifty Lamp

Designed by Anthony Dickens ,2008

Context // The Shape

Fixed fifty degrees // Freezign the best side to show to audience

Manufacture // Plastic // Low-price

Keywords

Anglepoise // Fixed fifty degrees // One piece // Different sides, different view //

Manufacture // One piece

http://jasontozer.com/archives/british-design-classic-stamps http://www.designbuzz.com/anglepoise-fifty-in-red-is-frozen-to-a-degree/ http://www.designerhk.com/forum/post/2937 http://www.casasugar.com/Nice-New-Karim-Rashid-Poly-Chair-1618243

Cultural // Some of materials expose Cultural // Image // Symbol

Sociological // Symbol

It is like a package, but it is a product.

http://home.163.com/11/0908/23/7DFEIRPH00104IJA.html http://mysuites.net/blog/take-it-home/the-designers-mysuites-martin-konrad-gloeckle / http://www.designboom.com/design/konstantin-grcic-decisive-design-at-the-art-institute-of-chicago/ http://www.5-5designstudio.com/fr/projet/2007-via-style-4 http://www.chrisnatt.com/stimuli3/

Jim Nature Television Designed by Phillipe Starck, 1994 Manufacture // Fixed together with simple screws.

Materials // wood powder

Keywords

Portable // Banal material // Simple screws // moulded resin-impregnated //Re-evaluating // Affordable http://notesfromacommonplacebook.blogspot.co.uk/2010/02/life-without-television.html http://samyroad.com/images/88533-jim-nature-portable-television-philippe-starck http://hauscollection2010.blogspot.co.uk/2011/05/alarm-dock-analog-radio-for-iphone.html http://inhabitat.com/corkigami-cool-seating-designs-made-from-eco-friendly-cork/

Manufacture // Modular

Portable

Manufacture // moulded resin-impregnated

http://www.furniturecityhistory.org/photo/4732/red-side-chair http://www.inhabitots.com/diy-ikea-frosta-stool-hack-turn-a-simple-stool-into-a-cool-two-wheeled-push-cycle/ http://www.bestradiospeaker.com/photo/bestradiospeaker/editor/20130307115417_56663.jpg http://retaildesignblog.net/2011/06/page/4/

03

One day in London

Affinity Mapping

St roller

Luggage

Equipment

1 2

3

1

It will make stroller turn over, when users put too bags on stroller.

2

Using lockin Carabiner to hang bags up.

3

It is not convenient to push the stroller, when people are holding coffee cup.

4 5 4

It’s not convenient to take all of bags, when they are paying or carry other handheld objects.

5

The hand bag put on the trunk, it is not easy to pull the trunk.

“Factors: It is not convenient and not comfortable when people carry too many bags.”

04

Brainstorming

Project Idea Generation

05 VIsual Brief

WHO

WHY http://static.businessinsider.com/image/52279cf76bb3f7604f316151-1200/shoppingfinance-buy-stuff-while-youre-out-and-about.jp http://www.babygadget.net/2006/06/stokke_explory_stroller.php http://www.practicallyperfectblog.com/wp-content/uploads/2011/08/018-1024x769.jpg

WHERE

WHAT

http://www.telegraph.co.uk/travel/destination/uk/england/london/article58587.ece/ALTERNATES/w620/OxfordSt.jpg http://www.archdaily.com/tag/shopping-malls/ http://www.deeringbanjos.com/products/lakota-leathers-banjo-strap http://www.geekalerts.com/folding-cup-holder/

WHERE ELSE

WHEN http://www.zastavki.com/eng/Creative_Wallpaper/wallpaper-23268.htm http://www.etsy.com/uk/listing/106023228/adjustable-leather-bracelet-flower-shape?ref=market

06 Initial Idea Generation

Brief

"It is a sustainable sleeve for coffee cup ."

Brief "It is for genenal person.

It need to sustainable for different size."

07 Visual Language Research

Af fordances

Easy to take

Fixable

Resilience

http://furnituresides.com/lighting/unique-paper-lamp-shade-by-cut-paste.html http://justjoessaxgelstrap.com/purchase/ http://photojojo.com/store/awesomeness/productImages/leather-hand-strap-39e4_600.jpg

Holder

Materials

The texture of belt http://www.fantom-xp.com/wp_21__Textile_Design.html

Forms

The structure of sleeve

http://www.decotendency.com/lumiere/suspension-design-15356 http://www.shelterness.com/diy-coffee-holder-to-personalize-your-cup/ http://www.bienlivingdesign.com/blog/tag/things-i-love-thursday?currentPage=2

Colours & Tex tures

Feel warm

http://www.photos-public-domain.com/wp-content/uploads/2011/02/light-brown-leather-texture.jpg http://www.wallibs.com/gudang/maroon-fabric-texture.jpg http://www.notcot.org/post/14016/

08 Communication Drawing

09 Experience Prototype

10 Role Play

Situation 1.

Situation 2.

People are going to market.

People are going to pay.

It not easy to get objects.

It not easy to get objects.

11 Co-design

Belt

Fashion

Stock

Plasic

Put spoon?

Can it use for bottle?

Fixable for any size

Co - design Fe e dback WHO Parents Someone who are shopping Disable person Bicyclist

WHAT Useful holding the cup Easy to shop Can use to hold other thing?

WHERE

Shoping center Airport Park Steet

Traveler

Nursery

WHEN

WHY

WHERE ELSE

Shopping

Too busy

Fashion

Carry to many object one hand

Too lazy

Jewelry

payment

Free up your hand too hot

12 Revised Design Proposal

Revise d Design Proposal - Brief & Stor yboard

Brief "It is not only a coffee cup sleeve , but also it is a accessory. In the sleeve, there has a button that user can adjust it to suiitable size. If user do not use for coffee cup, it also can use for accessory in general day "

Rapid Visualisation & Sketch Model & Foam Modelling

Skills Exercises

Rapid Visualisat ion

Pencil sharpener, corkscrew and iron

Scissor and pencil sharpener

Sketch Mode l

Foam Mode lling