Magazine
Four styles
Fashion - Beauty - Health - Entertainment
Four dimensions
Photo - Text - Audio - Video
Four traits
Eclectic - Unique - Independent - Modern
For designers.
Staff Editor-In-Chief Sam Silver Fashion Director Kate Bell
Managing Editor Julie Ferrell Editorial Director Karena Steir
Table of Contents Silhouette Embellish
1 6
Composed
8
Broke & Original
14
Zeitgeist
16
Condition
24
Pumps
27
Swatch Credits
33 35
Silhouette
by Kate Bell
Statuesque: Shoulders are often overlooked as attractive features, but feel free to show them off. You can rock the strapless look easily, but for more coverage, choose a top or dress with short cap sleeves and sculptural details, like the tiny pleats shown here.
Silhouette Delicate: Slight girls can pull off more layered, voluminous looks and still maintain their wispy figure. Experiment with volume and drape, and give your slender arms a boost with a short, drapey flutter sleeve.
Silhouette Bodacious: Many shapely girls feel the need to cover up their arms, but there is no reason to conceal those lovely curves. Try a medium cap sleeve that protrudes at a downward angle to break up the line of your bicep. A semitransparent top also adds some extra softness to the look.
Silhouette Lanky: Long, thin arms can easily sport many sleeve styles and lengths, as long as they do not pile up on top of your shoulders. Have some fun and balance out your long limbs at the same time with medium-length, gathered sleeves.
Silhouette Silhouette Powerhouse: Sometimes it may be difficult to find sleeves that flatter you both on and off the playing field, but it is possible. Maintain your sporty look with a threequarter, raglan t-shirt. Even though it appears to cover you up, the knit fabric still lends definition to your muscles.
Embellish
by Sam Silver
It’s November and winter is just around the corner. While the weather cannot be altered, you can try and heat things up with just a look. At the beginning you may feel shy and timid, but by the end you’ll be a flaming fox! So put on your fur-lined boots and give these hot techniques a try!
1. Start off by applying a primer to your
upper eyelid so that your eye make-up will stay bright and bold all day! The next step is to apply a matte-base eye shadow over your entire upper eyelid. This will be the lightest color of your palette. If you are going for the typical smoky eye this would be a light gray.
2. Apply the second darkest color, a
slightly darker gray, to the outer corners of the eye and blend in toward the middle of the eyelid. Don’t worry if your smoky eye seems a little dim right now. The next few steps will bring the look together!
Embellish 3. Use the darkest
color in the outer corners of the eye. To add that something extra, use an eye shadow with a bit more shimmer. Remember, the darker the outer color, the more dramatic the look.
4. With your brush, blend the colors into each other. Make sure to
only blend the areas where the colors touch one another so that it’s blending and not smudging. The color should start as a black at the outer corner and fade to a light gray at the inner corner.
5. To finish off your
look, apply eyeliner on your entire upper eyelid lash line. Then apply eyeliner on your bottom eyelid from the outer corner to the middle of your eye. Finally, apply mascara to your top and bottom eyelashes.
Remember, the more you practice these steps, the better you’ll get!
Composed Hair & Make-up by Christina White
Broke
by Sam Silver
Have some pieces in your wardrobe that need a little boost? Follow these steps and add a little lace. 1. First, gather up all of your
materials. The first thing you’ll need is a simple skirt, with or without pockets. You’ll also need thread the same color as your skirt, scissors, pins, and a needle. The next step is to pick out your lace! Try and pick out a lace with a scalloped edge.
2. Measure out the width of the waistband and cut out a piece of
lace two inches wider than this measurement. This piece should be cut out with the long edge being scalloped.
3. Lay the scalloped edge down
along the waistband seam. This should go over the seam so that no stitching is visible. Stitch down the lace, using a running stitch, along the scalloped edge. After, cut the lace at the sides to match up with the side seam and stitch down.
& Original 4. Finally, wrap the lace up
and over the waistband until it is on the inside of the skirt. Stitch the lace to the inside of the skirt.
5. Repeat steps 1-4 on the
back of the skirt. If the zipper is in the center back of the skirt take care in cutting the lace to tuck under the zipper flap. If you’re feeling adventurous, take a crack at step six to add some extra style.
6. Cut out two sections of lace the
size of the inside of the pockets. Make sure to focus these squares around an interesting part of the lace motif. Lay down the lace pieces in the inside of the pocket matching up the pocket bag with the lace.
Put on your best grandma sweater and your newly vintage look-a-like skirt and hit the town!
Zeitgeist
Designs by Kate Bell
Condition
by Karena Steir
We are entering the wonderful Holiday Season – a month of giving up our cute fitted outfits, indulging in bad-for-us foods, and dreading the New Years’ resolutions to work out and eat healthy. Instead of joining that merry-go-round we do annually, make this the year to truly enjoy the holidays! 1. Focus on the people –
not the food! So many of us have learned holidays are food-focused and miss the value of our friends and family. When you notice yourself looking forward to your aunt’s amazing cheese soup or your grandma’s famous pecan pie – remind yourself that quality time with the people you love lasts much longer than the temporary enjoyment of the flavor in a meal. Before you go, make a checklist of people you want to catch up with, instead of a mental diagram of your plate.
Condition 2.
Look cute! It may sound shallow, but we all know we eat less when we feel great about ourselves. Put on a fitted outfit and keep the belt in its proper place. You deserve to look great in all the holiday pictures and to leave the event feeling satiated – not horrifically stuffed!
3. Avoid temptation. If you
are going out to dinner – order the least expensive meal on the menu and sides that don’t appeal to your cravings. If you are at the family potluck, be last in line (food is less appealing once it is picked over). If drinks are your passion - minimize! Whether it’s wine, eggnog or mixed drinks – liquid calories equal disaster.
Instead of choosing gluttony for an entire season, pick one day in January to celebrate! Dine on the finest foods you have avoided. You have worked hard to keep your body in shape – you deserve one great night out!
Pumps With Keelia Paulsen
Pumps
by Julie Ferrell
With her thriving custom shoe enterprise, local artist Keelia Paulsen takes “head-to-toe style” in a new direction. It’s not every day shoe lovers can get one of their favorite pairs designed with a “Fight Club” or Piet Mondrian theme. But Des Moines-based designer Keelia Paulsen is changing that. Paulsen began painting shoes in September of 2009 and opened a public business in March of last year. Paulsen’s business, Khenri, paints personal designs on any pair of shoes brought in by customers. “The bare bones of my business is that I customize shoes to fit your outfit and personality,” Paulsen said. “I offer two services: shopping for you and you bringing your own shoes for me to revamp. I take your thoughts and design something personal to you, and then hand-paint or adorn the shoe in the way you want.” Since March of 2010, Khenri has done business around the country, as well as in New Zealand, Australia, South Korea, Italy and Mexico. Paulsen said that one day, she would “love to get a Khenri item in all 50 states.” But the success of Khenri had to start somewhere. Paulsen said the idea for the business started when she realized a problem in the mainstream shoe industry. “I wear very few accessories as far as jewelry goes, and use my shoes to be that pop of color or panache that the ensemble requires,” Paulsen said. “But, of course, the shoes that I would want to buy are extremely expensive and usually not available in the Des Moines
Pumps area. And the more I analyzed things, the more I realized I didn’t really like what was out there anyway.”
“I make sure that no matter what the design is, that I have to be 120 percent positive that it was my best work.”
In an effort to save money and still manage to get an equally stylish look, Paulsen decided to paint her own pair of shoes. Her first experiment was a pair of white pumps Paulsen said she had not worn in five years. She decided to paint them black and add Marilyn Monroe faces.
“I took a picture [of the shoes] on my phone and sent it to a few friends and they were like, ‘Where did you get those? I love them!’,” Paulsen said. Once Paulsen established the new business, she began doing research, both past and present, on designs. Paulsen said she designs a lot of different things to fuse together and “create something extremely unique.” Some of her favorite pieces involve asymmetrical designs because “at each turn of the shoe, there is a different facet.” But in order for Paulsen to design a custom pair of shoes, she has one requirement. “My biggest requirement, though, for designing, is that if I wouldn’t wear [the pair] myself, then they don’t leave my house. I make sure that no matter what the design is, that I have to be 120 percent positive that it was my best work,” Paulsen said. “This pushes me to give my clients the best work and not to fall victim to doing something the cheapest and easiest way possible.” If any shoe enthusiast is interested in a personal design by Khenri, Paulsen charges $50 for revamping and pricing starts at $85 and varies
Pumps between boot and heel designs. Bridal shoe prices start at $125.
“What’s so exciting is never knowing what is around the corner.” “We all have shoes in our closet that we loved at one time, or couldn’t pass up a deal on, that just sit there collecting dust,” Paulsen said. “Having me revamp them so that you will love them again is definitely the best thing you could do for your feet, your closet and your budget.”
A One-On-One With Keelia JF: What is your favorite design so far? KP: What to choose from! I’ve done over 100 pairs of shoes, all so different. I really love the timelessness of “The Spectator,” which is a take on the old 30s spectators. I love old fashion, so I re-purposed that idea into something chic and modern. “The Chandelier,” a wedding wedge encrusted with Swarovski crystals, vintage rhinestones, pearls, etc. is one of my favorites. And, of course, all of the Day of the Dead ones.
Pumps JF: What has been your most challenging design so far? KP: My most challenging design was a cowboy-themed shoe. Everyone knows I dislike country music and am not a country gal. I just could not wrap my head around it. But I was also too involved with thinking inside the box. I had attachments put on the backs of the heels and strung vintage Bolo ties through them, so they lace and lay on your ankle, with a vintage pin holding them together. I added rope and a sheriff’s badge with studs on the five points of the star and all of a sudden, I was in love with my take on a country theme. JF: Are you hoping to do anything new with your business soon? Any plans for expansion? KP: I am always looking for new challenges. I have started doing handbags and t-shirts, and have a men’s line of jackets and ties as well. I usually make small runs with the t-shirts and every piece of the men’s line is customized and one-of-a-kind as well. What’s so exciting is never knowing what is around the corner.
For an extended interview and more examples of Keelia’s work, take a look at this video.
Pumps
Want more information? Check out Khenri at
khenri.wordpress.com. You can also email her at
keelia@khenri.com And follow her Twitter account,
@kpaulsen.
Swatch We selected some colors from this issue to help inspire you to create your own looks! Use these for clothing, make-up, or other design projects to kick-start your own creativity.
Swatch
Credits Hair & Make-Up: Christina White
Fashion Designs: Kate Bell
Other clothes provided by models
Photography: Karena Steir
Photo & Layout Editing: Sam Silver Kate Bell
Fashion Illustration: Melissa Dillon
Shoe Designs: Keelia Paulsen
Credits Videographer: Nathian Steir
Models:
Amanda Jaminet Sarah Huempfner Melissa Dillon Gabriela Devine Alexis Bascue Amanda McBirnie Natalie Heddens Gianna DeMarco Mia Pierson Jane Anne Seagren Alliyiah Taylor Victoria Norton