Delegates delight at South Africa’s most iconic venues
CAPE WINELANDS Magical MICE moments
INDUSTRY LEGEND
SANCB CASE STUDIES
The National Convention Bureau delivers tangible impact
GREEN CONFERENCE VENUES
The cornerstone of sustainable events
Insights from Rick Taylor, a name that resonates strongly within the industry. In an exclusive with Meetings, we hear from the man who has played a pivotal role in developing Africa’s MICE market.
PUBLISHED BY
Publisher Antois-Leigh Nepgen
Directors Belinda Siegruhn, Steve Siegruhn
4Mal Media Management PTY LTD
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Editor Shanna Jacobsen
Contributors Mike Lysko, Londi Khumalo, Doris Rwebangira, Anthea Buys, Sven Bossu, John Arvanitakis, Sibusiso Mncwabe, Cheryl Norwood-Young, Glenton de Kock, Kevan Jones, Taubie Motlhabane, Leatitia Strydom
NOTICE OF RIGHTS "Meetings" is published bi-monthly by 4Mal Media Management, which holds all rights to the publication. No part of this book, including cover and interior designs, may be reproduced or transmitted by any means without written permission from the publisher. The authors' views do not necessarily reflect those of the publisher. While precautions have been taken, the publisher assumes no responsibility for errors, omissions, or damages resulting from the use of this information. 4Mal Media Management disclaims any liability for loss or damage of any nature arising from the publication.
IN ASSOCIATION & COLLABORATION WITH:
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Realising our worth
The world is waking up to just how important – and valuable – the meetings, incentives, conferences and exhibitions industry (MICE) is. While some forecasts are more conservative than others, all signs indicate that we can anticipate growth beyond the industry’s postpandemic recovery. And, of course, sustainability is high on the agenda.
Anew report published by Allied Market Research indicates that the global MICE market will be a +US$2 trillion industry by 2032, swelling by a CAGR of 11.6%. This growth will leverage immersive experiences and technology (think hyper-personalisation and AI), with the incentives pillar of MICE anticipated to show the strongest gains at a CAGR of 12.4% over the next seven years. Many of you may be wondering how to best leverage your value proposition and be part of this success story. However, the greater question we should all be asking is how we make it sustainable.
The focus of this issue of Meetings is dedicated to answering that very question, and it is encouraging to see that many of our industry’s role-players have started singing from the same hymn sheet on implementing greener practices.
On page 16, we look at some of the most sustainable meeting spaces in South Africa. The feature is supported by a step-by-step guide from the Event Greening Forum’s Chair, John Arvanitakis, on the most important considerations when selecting a green venue. Our industry commentators in the Talking Points section, starting from page 52, also provide insights on how to refine sustainable
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tes@crystalevents.co.za www.siteglobal.com
practices within the event space.
One of the features that I’m most excited about in this issue is the Industry Legend spread on page 10, where we talk to Rick Taylor. Through The Business Tourism Company, Rick has played a key role in developing and launching several convention bureaus in Africa. He has also advised governments around the world on destination management strategies. It was a huge honour for me to engage with him and his office, and to now share his journey with our readers! I would like to thank each of our contributors in this edition. Your perspectives are invaluable, and together with our in-house editorial, I’m thrilled with the quality content we’ve produced for our first issue of 2025. I hope it provides our valued readers much food for thought and sets the tone for the year ahead. As always, if you would like to share your views or become a contributor, write to me at editor@4mal.co.za.
Finally, here’s to our collective success in 2025 – let’s make this year a landmark for sustainability and growth in the MICE industry!
info@eventgreening.co.za www.eventgreening.co.za
members@saaci.org www.saaci.org
Themba Ndlovu 067 323 7189
Shanna
TIDBITS
MICE will be a +US$2 trillion market by 2032
Allied Market Research released a new report in January revealing that the size of the global MICE market will be valued at US$2.03 trillion in the next seven years.
The MICE Industry by Event Type (Meeting, Incentive, Conventions, and Exhibitions): Global Opportunity Analysis and Industry Forecast 2021-2031 Market report shows that the industry is expected to grow at a CAGR of 11.6%. Incentives are anticipated to demonstrate the strongest performance, with a CAGR of 12.4%.
According to the research, “Event organisers are now focusing on creating immersive and experiential events. This involves incorporating
interactive technologies, unique venues, and engaging activities to make events more memorable and impactful.”
In addition to interactive technology and immersive experiences, the research house sees social media playing a key role in influencing MICE.
“An increase in the penetration of social media for advertisement is expected to fuel MICE industry growth in the upcoming years,” said Allied Market Research in a release.
The report can be accessed at www.alliedmarketresearch.com/MICEindustry-market. 4
NEWLY RENOVATED SPIER HOTEL OPENS IN MARCH 2025
Spier Wine Farm will welcome guests to its renovated 80-room hotel from March 2025.
The transformation of the Spier Hotel comes at a time when visitors are seeking experiences that go beyond luxury to embrace authenticity and purpose.
“The reopening of the Spier Hotel marks a milestone in Cape Town’s tourism evolution. As travellers increasingly seek sustainability and meaningful connections, Spier sets a new benchmark for luxury that is deeply rooted in heritage and purpose. This remarkable transformation reaffirms our region’s position as a global leader in authentic, forward-thinking
tourism experiences,” commented Enver Duminy, CEO of Cape Town Tourism.
Since 1993, the Enthoven family has been at the helm of developing the 620-hectare farm into what it is today.
“The farm and hotel are an immersive place of peace and connection. Simple and timeless, with the elegance of comfort that never shouts. Set in a magnificent wild Cape garden, it’ll be a more intimate farm hotel and a more encompassing expression of our family’s philosophy,” said Mariota Enthoven.
Mariota has lived on the farm for a decade and spearheaded the Spier Hotel project. 4
Responsible Tourism gets a boost with SATSA-Fair Trade Tourism partnership
SATSA, the Voice of Inbound Tourism, and Fair Trade Tourism (FTT) announced a strategic partnership in January to advance Responsible Tourism practices in South Africa.
The collaboration aims to improve the competitiveness of South African tourism businesses by providing them with practical tools and guidance for implementing Responsible Tourism practices that meet the increasing demand for more sustainable travel experiences.
“This collaboration marks a pivotal moment for sustainable tourism in South Africa. It equips our members with essential tools to meet evolving global market demands while benefiting local communities,” explained Rachel Nxele, SATSA’s Responsible Tourism Committee Chairperson.
Lisa Scriven, GM at Fair Trade Tourism explains that the FTT framework, which is aligned to international sustainability standards, provides support tools to tourism businesses of any size with a comprehensive, step-by-step approach to align their operations with supplier demand.
Equally important, said Lisa, “it promotes tourism that contributes to better places to live, work, and visit.” 4
SUN
INTERNATIONAL APPOINTS
A NEW HEAD OF SALES AT CENTRAL OFFICE
FCM Travel reveals
Andrew Camp has been announced as Sun International’s new Head of Sales at Central Office.
Andrew joined Sun International in 2018 as Head of International Sales. His new role, which commenced on January 1, will see Andrew reporting to Sun International’s Chief Marketing and Sales Officer Helen Stewart as he leads the strategic integration of International and National Sales, and Sales Admin, as well as the Sports, Events and Entertainment Division. Helen highlighted that, during the pandemic, Andrew led his team through some of the toughest times facing the Inbound Leisure industry.
“Since then, the International Sales team moved from strength to strength, growing leisure product revenues rapidly while remaining lean and focused on efficiencies, and we are grateful to Andrew for his leadership and look forward to what he will achieve in his new role,” she says Andrew noted that his role requires delivering the planning, management and implementation of customer acquisition, growth, re-activation and retention sales strategies across portfolios, with the aim of maximising the revenue potential for business operations and achieving sales targets nationally and internationally.
Learn more about Andrew’s appointment on www.theplannerguru.co.za. 4
what Trump’s re-election means for SA business travel
Trump is back at the helm of the White House and has already announced policy changes and decisions impacting several industries.
“Business travel doesn’t happen in a bubble. Politics, economics, and global events all shape policies that impact everything from how easily people can get visas to what they pay for flights or hotels. Being prepared means understanding these dynamics and staying one step ahead,”
urged Mummy Mafojane, Productive Operations Leader at FCM.
For South African companies that are worried about how the new Trump administration will impact travel, they can:
• Lock in corporate rates: Negotiate fixed
pricing agreements with airlines and hotels –or work through globally connected TMCs like FCM that secure exclusive discounts.
• Use real-time expense tracking tools: Monitor employee spending live while they’re abroad so overspending gets flagged immediately – not weeks later during expense claims.
• Consolidate trips: Instead of flying out multiple times a year for separate meetings or conferences – bundle them into fewer but more productive journeys that save time and money.
Read FCM’s full article on theplannerguru.co.za. 4
2025
WILL BE THE ‘YEAR OF THE MEETINGS MAXIMISER’ – HILTON
Alongside 2025 being the ‘Year of the Travel Maximiser’, Hilton has deemed this the ‘Year of the Meetings Maximiser’.
“The 2025 planner and their attendees are maximisers, seeking to make the most of in-person connection, their network and time together. As a global leader in hospitality, we at Hilton are proud to power authentic connections, fuelled by our world-class culture as a Great Place to Work,” commented Kelly Knowlen, the Vice President of Sales Engagement and Special Events for Hilton.
Kelly added that the 2025 Hilton Trends Report explores a variety of insights and new solutions to make meetings and events more welcoming – from the Gen-Z employee taking on their first post-grad full-time job to the Gen-X senior leader who has attended meetings and events for their entire career.
“The positive power – personally and professionally – of meetings and events is endless, from unlocking solutions to strengthening workplace culture to building greater team trust. Understanding what attendees need to feel welcomed, comfortable and supported is the key to making one moment in time have a lasting impact.”
Access the 2025 Hilton Trends Report at https://stories.hilton.com/2025eventtrends
Donald
Above: Kelly Knowlen at Americas Leadership & Commercial Conference (ALCC) in Atlanta 2024Image via Hilton
Premier Hotels & Resorts
Inspired events at the most iconic destinations
Whether planning a high-powered business conference, intimate strategy session, or incentive getaway, Premier Hotels & Resorts’ remarkable facilities and unparalleled service at the most scenic locations ensure events are flawlessly executed.
Premier Hotels & Resorts is a hallmark of world-class hospitality, offering a collection of exceptional properties tailored to event planners in search of the perfect venue for their next meeting, conference, or incentive. Here, we focus on five standout properties: Premier Resort The Moorings, Premier Resort Sani Pass, Premier Resort Cutty Sark, Premier Resort Mpongo Private Game Reserve, and Premier Hotel The Winkler, each uniquely positioned to cater to a variety of conferencing and team-building needs.
PREMIER RESORT THE MOORINGS: A WATERSIDE RETREAT
Nestled along the Knysna Lagoon on South Africa’s famed Garden Route, Premier Resort
The Moorings offers conference and meeting attendees an escape from the city like no other. The resort’s modern conferencing facilities can host up to 200 delegates, and feature state-of-the-art audio-visual equipment, adaptable seating arrangements, and on-site technical support to oversee that proceedings run smoothly.
Beyond the boardroom, Knysna is home to a host of activities to inspire and rejuvenate. Delegates can embark on scenic lagoon cruises, explore the enchanting Knysna Forest, or visit the iconic Knysna Heads for breathtaking views. For those looking to strengthen team bonds, group activities such as oyster-tasting tours or paddleboarding add a unique touch to any event itinerary.
Premier Resort The Moorings’ accessibility, combined with the natural beauty of the lagoon and surrounding forests, makes Knysna a destination that blends productivity with leisure. The Moorings provides a serene environment that fosters creativity and collaboration, ensuring your team leaves feeling refreshed and motivated.
PREMIER
RESORT
SANI PASS: WHERE NATURE MEETS NETWORKING
Set against the dramatic backdrop of the Drakensberg Mountains, Premier Resort Sani Pass is a sanctuary for event planners seeking a destination that combines business with breathtaking surroundings. The property boasts a variety of conferencing spaces, catering to both large-scale gatherings and smaller meetings. Each venue is equipped with advanced conferencing technology, complemented by attentive service to support the needs of each event.
Sani Pass is renowned for its outdoor adventures, which double as excellent team-building opportunities. Delegates can hike the surrounding trails, partake in birdwatching, or take a 4x4 excursion up the legendary Sani Pass to the Lesotho border. For a more relaxed pace, the resort’s wellness facilities provide a space for unwinding after a productive day. The dramatic natural setting fosters inspiration and focus, while the property’s proximity to outdoor activities is well-suited to planners looking to create memorable events for their teams.
PREMIER RESORT CUTTY SARK: COASTAL CHARM IN SCOTTBURGH
For those drawn to the allure of the sea, Premier Resort Cutty Sark in Scottburgh is an idyllic venue for conferences and events. This beachfront property stands out for event planners seeking a laid-back yet professional setting. The resort’s conference facilities can accommodate up to 100 delegates, with versatile spaces designed to meet diverse event requirements.
Scottburgh’s pristine beaches and warm waters set the stage for a range of activities. Delegates can enjoy snorkelling, surfing, or simply soaking up the sun. The nearby Crocworld Conservation Centre offers unique opportunities for team building, while golf enthusiasts can tee off at the renowned Scottburgh Golf Club.
The coastal charm and relaxing atmosphere of Premier Resort Cutty Sark make it a sought-after destination for planners aiming to create a relaxed yet productive environment. The combination of modern facilities and natural beauty ensures an unforgettable experience for delegates.
PREMIER RESORT MPONGO PRIVATE GAME RESERVE: A WILD ESCAPE
Premier Resort Mpongo Private Game Reserve calls to planners looking to add a touch of adventure to their programmes. This property is located just outside East London and offers a unique blend of conferencing facilities and wildlife encounters. The resort’s meeting venues are fully equipped to handle a variety of events, from corporate retreats to strategy workshops. Mpongo’s game drives allow delegates to encounter Africa’s iconic wildlife, including elephants, giraffes, and zebras. The property also boasts guided bush walks and birdwatching excursions. For groups seeking more interactivity, conservation talks and team-building activities in the reserve create lasting memories.
Premier Resort Mpongo Private Game Reserve’s proximity to East London provides delegates travelling from out of town with easy accessibility, while the unique combination of
conferencing and safari sets it apart from traditional venues. Mpongo inspires a sense of exclusivity and connection to nature, encouraging focus and relaxation.
PREMIER HOTEL THE WINKLER: GATEWAY TO THE LOWVELD
Strategically located in White River, Premier Hotel The Winkler offers event planners a sophisticated venue with easy access to the renowned Kruger National Park and the Panorama Route. The hotel’s modern conference facilities can accommodate up to 300 delegates, featuring flexible room configurations, advanced audio-visual technology, and professional event support to deliver a flawless execution. Delegates can explore the region’s natural wonders, from breathtaking waterfalls to wildlife safaris. The hotel also assists with curated experiences such as cultural excursions and local craft markets. Premier Hotel The Winkler’s combination of accessibility, natural beauty, and top-tier amenities makes it an excellent choice for conferences and corporate retreats that inspire and engage.
INCLUSIVE ESCAPES
Discover great value with Premier Hotels & Resorts’ special offers. Whether you’re seeking a tranquil retreat, family adventure, or coastal escape, Premier’s packages ensure exceptional stays at top destinations across South Africa.
All-inclusive packages are available at each of the Premier Hotels & Resorts mentioned within this feature and are inclusive of accommodation, breakfast, lunch, dinner and drinks allowance.
Take advantage of our unbeatable specials and book your all-inclusive stay today. Visit https://www.premierhotels.co.za/specials for more information.
Terms and conditions apply.
3 REASONS TO CHOOSE PREMIER HOTELS & RESORTS FOR YOUR EVENTS
Tailored event coordination: Premier Hotels & Resorts takes the stress out of planning with a team of dedicated event coordinators who work closely with planners to make sure that every detail, from room layouts to catering menus, is aligned with the expectations of delegates.
State-of-the-art facilities: Each property is equipped with advanced audio-visual technology, reliable Wi-Fi, and adaptable spaces that can be arranged to suit unique requirements, ensuring seamless execution for meetings and events.
Personalised service: Premier Hotels & Resorts’ eventing teams go above and beyond to provide on-site technical assistance, accommodation arrangements, and curated itineraries that incorporate local attractions, creating extraordinary experiences for all delegates.
DESIGNED FOR DELEGATES
Premier Hotels & Resorts takes corporate retreats to the next level with carefully curated, themed packages designed to align with company goals. Whether it’s a wellness retreat at Sani Pass, featuring rejuvenating spa treatments and mindfulness workshops or an adventure-packed getaway at Mpongo Private Game Reserve with thrilling game drives and outdoor survival skills, each package is designed to inspire and motivate delegates. Cutty Sark offers coastal-inspired retreats with surfing lessons and beachfront bonfires, while The Winkler presents cultural immersions with visits to local craft markets and heritage sites. These experiences make every corporate retreat productive and impactful.
Imagine starting the day with a sunrise yoga session on the beach at Cutty Sark, followed by a hearty, locally inspired breakfast prepared by expert chefs. Delegates can then engage in high-impact meetings in well-appointed conference spaces with state-of-the-art technology, ensuring seamless presentations and discussions. After a productive morning, a scenic lagoon cruise at The Moorings or a guided bush walk at Mpongo provides delegates with an opportunity to unwind and network. As the day draws to a close, a sunset cocktail overlooking the Drakensberg Mountains at Sani Pass or a fireside dinner under the African sky at The Winkler are a fitting ending to a fulfilling day. Premier Hotels & Resorts ensures that each moment is carefully crafted to enhance both productivity and relaxation.
PREMIER’S PROMISE
Premier Hotels & Resorts is committed to delivering superior service and tailored experiences across its entire portfolio. From customised catering menus to dedicated event coordinators, each property ensures that every detail is planned to perfection. Sustainability is also a key focus, with eco-friendly practices woven into the operations of each resort.
Choosing the right venue is the cornerstone of any successful event, and Premier Hotels & Resorts offers an exciting range of destinations to suit every need. Whether it’s the serene lagoon views of Knysna, the majestic mountains of Sani Pass, the coastal charm of Scottburgh, or the wildlife-rich landscapes of Mpongo, each property provides an unparalleled blend of professional facilities and unique delegate experiences.
For event planners seeking more than just a venue, Premier Hotels & Resorts properties strike a balance between business and leisure, ensuring that every conference, meeting, or retreat is productive and truly unforgettable. 4
Pretoria , South Africa
Africa’s business tourism visionary
In the realm of business events, few names resonate as strongly as Rick Taylor. In an exclusive with Meetings, we hear from the man who has played a pivotal role in shaping Africa’s MICE industry.
With a career that has spanned decades, Rick Taylor’s contributions have left an indelible mark on the industry, shaping the narrative of business events as powerful catalysts for economic growth and development across Africa. As the driving force behind The Business Tourism Company, Rick’s visionary approach has transformed the perception and potential of meetings, incentives, conferences, and exhibitions (MICE) across the continent.
A PIONEER
Rick’s career trajectory is a testament to his innovative mindset. After an early career in advertising as MD of several agencies in Johannesburg, his move to Cape Town in the 1990s was the catalyst in his journey taking a pivotal turn into tourism. Acquiring and marketing the Hout Bay Manor Hotel led to his appointment as the first CEO of Cape Metropolitan Tourism. This role set the stage for the creation of a pioneering tourism ‘Secret Season’ strategy with the objective of turning Cape Town and the Western Cape into an all-year-round destination through business events – a vision that culminated in the establishment of the Cape Town Convention
Bureau and Cape Town International Convention Centre (CTICC).
Reflecting on this period, Rick shared, “The mission was to land comprehension in both public and private sector of the socio-economic impact potential of business events within a tourism destination.” His strategic foresight ensured Cape Town’s ascension as a global business events destination, with the hosting of the 2004 International Congress and Convention Association (ICCA) Annual Congress for the first time in Africa, marking a milestone achievement.
RWANDA: A TRANSFORMATIVE CASE STUDY
Among Rick’s standout achievements is his transformative work in Rwanda. When The Business Tourism Company was contracted in 2013 to establish the Rwanda Convention Bureau (RCB), scepticism abounded. Rwanda, often still associated with its troubled past, was not recognised as a business tourism destination. However, Rick saw beyond the scepticism and laid the groundwork for what has become one of Africa’s most compelling business events success stories.
RCB was more than a strategic win – it was a catalyst for national transformation. In under a decade, Kigali rose from 21st to second place in
Africa’s ICCA rankings, trailing only Cape Town. Rick’s role extended beyond strategy; he is particularly passionate about capacity building and mentoring local talent, empowering them to deliver the sector’s full potential. Frank Murangwa, who was RCB’s first appointment, has since become a key figure in the global MICE sector, having recently been appointed Director of ICCA Africa.
UGANDA: A MODEL FOR COLLABORATION
Rick’s recent endeavours in Uganda exemplify his ability to galvanise diverse stakeholders. Tasked with professionalising the Uganda Convention Bureau and establishing a strong business events sector in Uganda, his approach was to educate stakeholders about the potential legacy impacts of business events for socio-economic transformation in local communities.
“Once the leadership understands the theory of MICE, then it’s all systems go,” says Rick.
“Uganda’s public and private sector are aligned with the vision for business events articulated in the National MICE Strategy.”
Uganda Convention Bureau is collaborating with stakeholders on a proactive bidding agenda to attract meetings to the recently opened international standard convention centre at
Speke Resort, as well as the many other market-ready venues in Kampala.
EXPANDING HORIZONS ACROSS AFRICA
Rick’s work across the continent reveals a commitment to long-term impact. In Kenya, his efforts laid the foundation of a Convention Bureau, although political changes temporarily stalled progress. Similarly, projects in Ethiopia and Tanzania highlighted the potential of these nations, even as shifts in leadership have created temporary hurdles.
In Senegal, Rick’s contributions supported in positioning the country as a rising star in West Africa’s business tourism sector. Its vibrant culture and developing infrastructure signal a bright future, though Rick is quick to caution that success requires patience, sustained effort and a programme to upskill professional stakeholders. “When you think about building a MICE destination you have to look at an infinite horizon; what impact will business events have on the city or country 50 years in the future? How have we in public and private sector harnessed its potential?”
Though Mozambique’s political and economic landscape is currently somewhat complex, Rick remains optimistic about its potential as a business events destination, likening the process to planting seeds that will yield returns over time.
“With a strong National MICE Strategy already in place, Mozambique will soon establish its Convention Bureau,” he said. “There will be hiccups, undoubtedly, but the vision is in place.”
“When you think about building a Convention Bureau, you have to have an infinite mindset –looking 50 years ahead, even if it feels ambitious in today’s world.”
Throughout his career, Rick has championed the idea that business tourism is far more than a niche sector – it is a driver of economic and social development. His work consistently underscores the role of Convention Bureaus as conduits connecting government, industry, and local communities. By fostering ecosystems that support job creation, skills development, and investment, Rick has demonstrated that MICE activities can catalyse broader societal benefits. Educational reform is a particular area where Rick’s impact is evident. In Rwanda and Uganda, for instance, universities are incorporating MICE-focused curricula, recognising the sector’s growing importance. This ripple effect illustrates the multifaceted value of Rick’s work.
LESSONS LEARNED AND THE ROAD AHEAD
One of Rick’s greatest strengths is his ability to tailor strategies to the unique needs of each
ABOUT THE BUSINESS TOURISM COMPANY
The Business Tourism Company is an African-based international tourism consultancy that has been active throughout Africa for two decades. Led by Rick Taylor, the consultancy specialises in destination development, management and marketing strategies in emerging markets, with a particular focus on the MICE sector and business events.
The Business Tourism Company has delivered leisure and MICE tourism advisory and training projects in approximately 30 destinations in Africa, Europe, Australia, the Middle East, Asia and the Caribbean.
The Business Tourism Company works with each of its clients to develop appropriate bespoke goals and a measurable strategy to achieve them while also providing full support through all stages of planning and implementation.
For more information, visit www.thebusinesstourismcompany.co.za.
destination. His supermarket analogy – where each country offers a distinct “product” to attract global buyers – encapsulates this approach. By leveraging a destination’s inherent strengths, Rick ensures that his strategies are both effective and sustainable.
As Africa’s MICE sector evolves, Rick foresees a shift in the balance of power. He predicts that cities like Kigali could challenge Cape Town for the top spot in ICCA rankings within the next five years, driven by their ambitious and innovative approaches. However, he cautions that maintaining momentum requires constant innovation and collaboration. “Cape Town has its beauty and assets, but if it doesn’t keep at it, Rwanda’s hunger and ambition could see Kigali usurp it,” he reveals.
SUSTAINED EXCELLENCE
Rick’s career is a masterclass in visionary leadership and strategic innovation. Through The Business Tourism Company, he has elevated Africa’s standing in the global MICE industry while demonstrating the sector’s potential to drive transformative change. By unlocking opportunities across the continent, Rick has set a benchmark for what can be achieved with vision, perseverance, and an unwavering commitment to excellence.
As Africa’s business tourism narrative continues to unfold, Rick’s contributions serve as a powerful reminder that success is not measured merely in rankings or revenues. It is measured in the lives changed, the opportunities created, and the futures imagined. 4
THE BROADER IMPACT OF BUSINESS TOURISM
Rick Taylor with Frank Murangwa
CHEERS TO INCLUSION
Winning over sober and sober-curious attendees
Mindful consumption is no longer just a personal choice, writes Laura Nelson – the co-founder of Sober Life Rocks and the author of The Inclusive Event Planner. It’s a global movement reshaping how we gather and connect.
Event planners are at the forefront of the shift towards inclusivity, designing spaces that welcome everyone, including the growing sober and sober-curious communities. Globally, while stats from the World Health Organization indicate that alcohol use has slightly increased, nearly half of adults still abstain from drinking, making inclusivity more important than ever.
WHY INCLUSIVITY MATTERS
Inclusivity isn’t only about accommodating dietary restrictions or accessibility needs – it’s about creating spaces where every guest feels valued. As health-conscious lifestyles rise, trends like sober-friendly activities and alcohol-free alternatives are reshaping events. Younger generations are seeking options that reflect their values, including wellness and mindful connection.
This shift presents a powerful opportunity for planners to create meaningful experiences that engage all attendees. By embracing these changes, planners can set themselves apart,
attract a broader audience, and ultimately deliver more successful events.
PRACTICAL STRATEGIES FOR PLANNERS
1Elevate beverage options to cater to all guests
Gone are the days when non-drinkers had to settle for water or sugary sodas. Today’s attendees crave thoughtful, elevated options like craft mocktails, alcohol-free sparkling beverages, and nutritious juices and smoothies. Planners can explore partnering with vendors who specialise in premium alcohol-free drinks to offer an experience that feels indulgent, not secondary.
2Offer engaging activities that build connection
Replace the traditional cocktail hour with interactive alternatives that encourage participation and connection. Mocktail-making stations, trivia games, wellness lounges, or DIY craft workshops are fun and inclusive options that shift the focus from alcohol to meaningful engagement. These activities not only enhance the guest experience but can also be cost-effective additions to your event.
3Design
inclusive spaces for deeper conversations
Quiet, comfortable areas where attendees can recharge or hold meaningful conversations away from the noise are essential. These spaces not only support sober guests but also provide a respite for introverts or anyone who needs a break. Thoughtful design shows your commitment to valuing all attendees.
4Market events that truly welcome everyone
When promoting your event, emphasise the inclusive and engaging aspects beyond the bar. Highlight premium, alcohol-free drink options like mocktails or a curated selection of alcohol-free craft beverages to show attendees they’ll have access to elevated, adult beverage choices. Use language that focuses on connection, creativity, and memorable experiences. For example, instead of “Join us for happy hour,” try: “Join us for an evening of creativity, connection, and unforgettable experiences –featuring handcrafted mocktails and premium alcohol-free beverages that everyone will love.”
THE BENEFITS FOR PLANNERS AND ATTENDEES
Creating sober-friendly events isn’t just ethical – it’s a smart business strategy. Inclusive events
broaden your audience, increase engagement, and boost attendee satisfaction. In fact, venues that offer premium alcohol-free options often see increased profits, as these beverages are not substitutes but upscale choices attendees are willing to pay for.
For attendees, these thoughtful adjustments demonstrate respect and value, fostering loyalty and trust in your brand. By prioritising inclusivity, you’re not only meeting the needs of today’s diverse audience but also setting a new standard for the future of event planning. 4
A CALL TO ACTION
As the co-founder of Sober Life Rocks and the author of The Inclusive Event Planner, Laura has seen first-hand how small adjustments can create extraordinary impact.
“I challenge planners to embrace this shift – not just for their guests, but for the future of events. Inclusivity isn’t about taking away; it’s about adding value, deepening connections, and setting a new standard for what events can be,” says Laura.
Become part of the movement and learn how you can transform your next event into a space that truly welcomes everyone.
Download Laura’s book and connect with her at www.inclusiveeventplanner. com. Join the largest LinkedIn group dedicated to fostering discussions on sober living, inclusivity, and creating alcohol-free spaces here: www.linkedin.com/groups/14532282/.
Laura Nelson
Connection, collaboration, and coopetition
Shanna Jacobsen explains the drive behind this year’s Women in MICE Awards
The response from the industry when we announced that the Women in MICE Awards would make its return in 2025 has been nothing short of remarkable. We have seen incredible participation from every corner of the ecosystem – from our local convention bureaus and tourism boards to venues and suppliers – but most importantly, the Women in MICE alumnae.
When we chose the theme of this year’s event, we wanted to emphasise one specific quality of what the Women in MICE Awards have consistently stood for, and that is our support of one another. Our Women in MICE are connectors, collaborators, and cooperators. They are the ‘glue’ that binds the industry and will go out of their way to assist their colleagues with guidance and practical input.
This spirit of mutual support and collaboration is what makes our industry thrive. By acknowledging and celebrating the contributions of the industry’s Women in MICE, we aim to create an environment where everyone feels valued and empowered to succeed. The Awards not only honour exceptional achievements but also inspire others to strive for excellence and to continue building a more inclusive and connected industry.
ALIGNING THE AWARDS TO AN EVOLVING INDUSTRY
Over the years, the Women in MICE Awards have become a beacon of recognition for the vital role women play in the MICE industry. The Awards are more than just a glitzy ceremony; it’s a celebration of resilience, innovation, and the unwavering support that women in MICE extend to one another. The Awards highlight the diverse talents and leadership that drive the
industry forward, showcasing the achievements of individuals who have made significant contributions to their organisations and the broader MICE community.
One of the key highlights of this year’s Awards is the categories that reflect the evolving landscape of the MICE industry. These categories have been carefully curated to recognise the multifaceted contributions of women in areas such as sustainability, technology, and community engagement. By refining the scope of the Awards, we aim to capture the full spectrum of excellence within the industry and provide a platform for emerging leaders to shine.
WHAT ELSE?
The Women in MICE Awards serve as a powerful networking platform, bringing together professionals from across the industry to build connections and forge collaborations. The event provides a unique opportunity for attendees to connect with like-minded individuals, share experiences, and learn from one another. These interactions are instrumental in fostering a sense of community and support
within the industry, helping to build a more connected and cohesive MICE ecosystem.
As we look to the future, the Women in MICE Awards will continue to evolve and adapt to the changing needs of the industry. Our commitment to recognising and celebrating the achievements of women in MICE remains unwavering, and we will continue to strive for excellence in all that we do. By shining a spotlight on the incredible contributions of women in the industry, we hope to inspire the next generation of leaders and create a more inclusive and equitable MICE sector for all.
In conclusion, the Women in MICE Awards are a testament to the power of support, collaboration, and recognition in driving the industry forward. By celebrating the achievements of women in MICE, we not only honour their contributions but hope to inspire others to strive for excellence and to continue building a more inclusive and connected industry. Together, we can create a future where everyone feels valued and empowered to succeed. 4
A VENUE OF DISTINCTION
In the vibrant heart of Cape Town lies a gem of a venue that promises to elevate any event. GrandWest Casino and Entertainment World, a Sun International property, stands out for its commitment to excellence. Here’s why hosting your next event at GrandWest is a decision you won’t regret.
From the moment you step into GrandWest Casino and Entertainment World, it’s evident that it is no ordinary venue. The architecture is a blend of classic elegance and contemporary sophistication, ensuring a visually stunning backdrop for any occasion. Whether it’s a corporate conference, an exciting incentive, or a small private gathering, GrandWest’s aesthetic appeal adds a touch of grandeur to every event. The property’s meticulously maintained gardens, opulent interiors, and striking features provide a myriad of photo-worthy moments, making every event truly inspired and impactful.
UNMATCHED FACILITIES AND SERVICES
GrandWest’s greatest drawcard for meeting and event planners is its facilities. The venue boasts state-of-the-art conference rooms, expansive banquet halls, and versatile meeting spaces – all equipped with cutting-edge technology to cater to every practical need. Each space is designed with flexibility in mind, allowing for a multitude of different types of events. An experienced event management team is onsite and on hand to assist with planning and execution, ensuring that everything runs smoothly from start to finish. And should you need advanced AV
equipment, high-speed internet, or lighting solutions, GrandWest has it covered.
PURPOSEFUL SPACES
The sky is the limit with GrandWest Casino and Entertainment World’s selection of spaces. Its flagship venue, the Grand Arena, is a large-scale facility that can accommodate up to 5 000 delegates during conferences, product launches, and large corporate gatherings. For medium-sized events, the Market Hall provides a more flexible space, suitable for exhibitions and gala dinners. Meanwhile, the Good Hope Suites
offer an elegant and more private setting for board meetings, workshops, and networking sessions, featuring state-of-the-art audiovisual equipment and adaptable seating arrangements. The property also includes a variety of smaller meeting rooms for breakaway sessions, brainstorming meetings, and training workshops. With in-house catering, ample parking, and entertainment options, an event hosted at GrandWest is a cinch for event organisers and attendees alike.
PRIME LOCATION
GrandWest’s location in Cape Town is ideal. Easily accessible from major transport hubs, the venue offers convenience for both local and international visitors. Cape Town, known for its stunning landscapes and vibrant culture, provides a picturesque setting that adds an extra layer of allure to any event. Guests can explore several popular attractions during their stay, including Table Mountain, the V&A Waterfront, and the Cape Winelands. The venue’s proximity to world-class hotels also means that event delegates will have a comfortable and enjoyable stay.
EXCEPTIONAL ACCOMMODATION
For those travelling from out-of-town, GrandWest offers convenient access to numerous accommodation options. The hotels nearby offer luxurious rooms and suites, providing a relaxing retreat after a day of events. Many of these hotels offer special rates and packages for GrandWest event attendees, ensuring a seamless and enjoyable experience. Guests can enjoy amenities such as spa services, fitness centres, and shuttle services, making their stay as easy and stress-free as possible. This added convenience enhances the overall experience, allowing planners to focus on the event with minimal disruption.
CULINARY EXCELLENCE
Cuisine is a highlight for event attendees, and GrandWest excels in this arena. The property features a variety of dining options, ranging from gourmet restaurants and casual eateries. The culinary team is renowned for their creativity and dedication, crafting menus that are sure to impress even the most discerning palates. Chefs at GrandWest design culinary experiences to complement every event. Whether it is an exquisite plated meal at a sophisticated gala dinner or a networking lunch, the focus is always on using the freshest ingredients and delivering extraordinary flavours.
ENTERTAINMENT GALORE
What sets GrandWest apart is its array of entertainment options all under one roof. The venue is home to a world-class casino, the only ice rink in the Western Cape, an arcade, a cinema complex, and live entertainment venues with an exciting line-up of local artists and international acts. If attendees are looking to unwind after a day of meetings or seeking to indulge in some fun, GrandWest has something for everyone. This diversity of activities makes it an excellent choice for both professional and social events. Imagine your event participants enjoying a thrilling night at the casino, ice skating with colleagues, or catching a stage performance – all without leaving the venue. These are just some exhilarating entertainment options to consider as a stimulating add-on to any event.
COMMITMENT TO SUSTAINABILITY
In today’s world, sustainability plays a more decisive role in venue selection for many event organisers. GrandWest is committed to environmentally friendly practices, with initiatives in place to reduce energy consumption, manage waste responsibly, and support local communities. By choosing
GrandWest, you’re not only selecting a premier venue but also aligning with a property that values and promotes sustainability. The venue has implemented energy-efficient lighting, water-saving measures, and recycling programmes to minimise its environmental footprint. GrandWest also sources products and services from local suppliers and artisans, playing an active socio-economic role in the growth and development of the community.
CURATED EXPERIENCES
GrandWest’s team understands that every event is unique, which is why they tailor packages to meet specific needs. Whether you require customised decor, specialised equipment, or alternative entertainment options, the team is ready to bring your vision to life. Their attention to detail and personalised service means that every event is executed flawlessly. The venue’s dedicated event coordinators work closely with you to understand your objectives and preferences, crafting an experience that reflects your brand and exceeds your expectations. From intimate gatherings to large-scale conventions, GrandWest’s versatility makes it the perfect venue for any occasion.
A COMMITMENT TO EXCELLENCE
Choosing the right venue is paramount to the success of any event, and GrandWest provides planners with a combination of luxury, versatility, and outstanding service. From its prime location and range of facilities to its culinary excellence and entertainment options, GrandWest is the ultimate choice for hosting events of any scale. With its commitment to excellence and attention to detail, GrandWest ensures every event is a resounding success. 4
Navigating GREEN meeting venues
Meetings
engaged with John Arvanitakis, Chairperson of the Event Greening Forum and CEO of Chat’r Xperience, to create a step-by-step guide for South African event planners on how to identify and choose a green venue.
Event planners have had to shift their focus beyond organising meetings and conferences to ensure that there are measures in place to address environmental, economic and social impacts.
“As Chairperson of the Event Greening Forum of South Africa and a seasoned conference organiser, I’ve seen firsthand how the choices we make in the events industry can significantly impact our planet,” says John Arvanitakis.
John emphasises that one of the most effective ways to promote sustainability is by opting for greener conference venues.
“This not only aligns with global best practices, such as those championed by the Net Zero Carbon Events initiative, but also addresses the unique challenges and opportunities in South Africa,” he says.
Here is a simple guide to help event planners navigate this vital aspect of sustainable event management.
WHY CHOOSE A GREEN VENUE?
1Environmental impact: Events are notorious for their resource intensity, from energy consumption to waste production. Green venues incorporate measures to minimise these impacts, helping organisers reduce their carbon
footprint. Globally, the Net Zero Carbon Events initiative emphasises the importance of reducing emissions across the events value chain.
2Cost efficiency: Many sustainable venues have implemented energy-saving measures such as LED lighting, efficient HVAC systems, and water-saving technologies. These measures not only protect the environment but also reduce operational costs, which can translate to savings for event organisers.
3Meeting market demand: Today’s attendees and stakeholders increasingly expect events to align with sustainable values. Opting for a green venue can enhance attendee satisfaction and reputation.
4Compliance and leadership: venues with strong sustainability credentials, organisers demonstrate their commitment to the UN’s Sustainable Development Goals and South Africa’s environmental policies, setting an example for the industry.
WHAT TO LOOK FOR IN A GREEN VENUE
When scouting venues, key aspects to evaluate extend to:
✓ Energy efficiency: energy-efficient lighting and appliances? Are there renewable energy sources such as solar
panels on-site? Venues aligned with Net Zero principles often monitor their energy use to ensure reductions over time.
✓ Water conservation: Check for water-saving fixtures, greywater systems, or rainwater harvesting initiatives. In South Africa, where water scarcity is a pressing issue, these features are particularly important.
✓ Waste management: Ask about the venue’s waste policies. Do they separate recyclables? Are there systems in place for composting organic waste? Avoid venues reliant on single-use plastics.
✓ Certifications: Green certifications, such as ISO 20121 or the Green Building Council of South Africa’s Green Star rating, provide reassurance of a venue’s commitment to sustainability.
WHAT TO ASK DURING SITE INSPECTIONS
Q: What measures are in place to monitor and manage energy and water usage?
Q: How does the venue minimise waste and manage recycling?
Q: Are there options for sustainable catering?
Q: Does the venue support local suppliers or social enterprises?
Q: Can they provide a sustainability report post-event?
Q: What transport and accommodation options are available to reduce travel emissions?
TIPS FOR VENUES TO ATTRACT ECO-CONSCIOUS CLIENTS
If you’re a venue looking to attract sustainability-focused event planners, here’s how to stand out:
Communicate your commitment - Clearly showcase your sustainability practices on your website and marketing materials. Highlight certifications, energy-saving measures, and success stories.
Invest in basics - Simple, cost-effective upgrades like LED lighting, low-flow taps, and visible recycling bins can make a big difference without breaking the bank.
Flexible green packages - Offer customisable green options for events, such as sustainable catering menus or carbon offset programmes. Partner with local suppliers - Work with local businesses to provide décor, catering, and services that align with sustainability goals, supporting the local economy while reducing environmental impact.
Education and training - Train your staff to understand and promote your green initiatives. Empower them to assist clients in implementing sustainable practices.
MAKING SUSTAINABILITY ACCESSIBLE
The goal is not to overwhelm but to encourage progress. Start small, focus on impactful changes, and build on them over time. For example, replacing single-use items, improving waste segregation, or sourcing renewable energy can have immediate benefits. Collaboration is key, and this means that planners, venues, suppliers, and attendees all play a role in creating greener events.
Selecting a green venue is more than a checkbox – it’s a powerful statement of values and a tangible step towards a more sustainable future. For event planners, it means delivering memorable events that align with global and local sustainability goals. For venues, it’s an opportunity to lead by example and attract a growing market of eco-conscious clients. Together, through informed choices and collective effort, we can create events that are not only successful but also sustainable.
“Sustainability is a journey, not a destination. With collaboration, creativity, and commitment, we can ensure that South Africa’s events industry becomes a global leader in sustainability, showcasing the best of what we have to offer while protecting the planet for future generations,” concludes John.
ENCOURAGING GLOBAL BEST PRACTICES LOCALLY
While South Africa faces unique challenges, such as energy instability and water scarcity, we can draw inspiration from global initiatives:
• Net Zero Carbon Events initiative: This global program provides frameworks for reducing event emissions, from energy usage to logistics. South African venues can adopt these principles to align with international standards.
• Event Greening Forum resources: Practical tools and guidelines, like the Gauteng Green Events Guidelines and the EGF’s Green Data Base of suppliers offer locally relevant strategies for greening operations.
South Africa’s green venues for meetings, conferencing, and exhibitions
As sustainability becomes a defining factor in the global MICE industry, South Africa is home to several pioneering venues that lead the way in green conferencing. From energy-efficient buildings to zero-waste initiatives, these venues set the standard for eco-friendly events.
CSIR Convention Centre
The shift towards sustainable event planning has placed a spotlight on venues that prioritise environmental responsibility. Across South Africa, several conferencing and exhibition venues have integrated innovative green practices, not only reducing their carbon footprint but also setting new benchmarks for sustainability in the industry.
From world-class convention centres to intimate eco-conscious retreats, these venues provide meeting planners with responsible options that align with global environmental standards. Below, we explore some of the country’s leading green venues, each demonstrating a distinct
commitment to eco-friendly operations. As sustainability becomes a critical factor in event planning, South Africa’s green venues are setting new standards for eco-conscious conferencing. These venues demonstrate that environmental responsibility can seamlessly integrate with world-class meeting facilities, offering organisers sustainable yet sophisticated options. Whether in bustling city centres or tranquil natural settings, these pioneering venues exemplify the future of green conferencing, ensuring events leave a positive legacy for both business and the planet. .
CAPE TOWN INTERNATIONAL CONVENTION CENTRE (CTICC), CAPE TOWN
A flagship in sustainable conferencing, the CTICC is an internationally recognised venue that incorporates a range of environmentally responsible initiatives. With a Green Building Council of South Africa (GBCSA) certification, the venue operates on a robust sustainability strategy that includes energy-efficient lighting, water-saving measures, and comprehensive waste reduction programmes. Notably, the CTICC has a strong social responsibility component, ensuring surplus food from events is donated to local charities. It also actively works towards carbon neutrality by offsetting emissions through local sustainability projects. Read more about the CTICC’s Nurture Our World initiative on page 53.
CSIR INTERNATIONAL CONVENTION CENTRE, PRETORIA
As part of the Council for Scientific and Industrial Research, the CSIR International Convention Centre in Pretoria is at the forefront of sustainable conferencing in South Africa. The venue follows a stringent environmental management system, including energy conservation, greywater recycling, and a no-plastic policy. The CSIR ICC also boasts a sophisticated waste separation system, ensuring minimal landfill contribution. Certified by the GBCSA, the centre consistently upgrades its sustainability measures, making it one of the greenest conferencing spaces in Gauteng.
SPIER CONFERENCE CENTRE, STELLENBOSCH
The Spier Conference Centre in the Cape Winelands offers a nature-driven sustainable
venue. The estate is Fair Trade Tourism certified and operates with a strong commitment to eco-conscious practices, including organic food sourcing, solar energy use, and an advanced water recycling system. Spier’s on-site wastewater treatment plant ensures all water is reused for irrigation, while waste management initiatives focus on achieving zero waste to landfill. Initiatives like the conference centre’s 42kW solar power system offset about 40% of its annual power usage. When electricity demand is low, the excess is used to power other buildings on the property. In addition, the conference centre’s farm-to-table dining concept further reduces the carbon footprint of events, making it a fantastic choice for planners seeking a holistic green venue.
Located in Bryanston, The Forum | The Campus is a leading example of sustainability in urban conferencing. The venue integrates green building principles, including LED lighting, energy-efficient HVAC systems, and a dedicated recycling programme. Its sustainable catering approach prioritises locally sourced, organic ingredients, while its commitment to reducing single-use plastics reinforces its green mission. With a modern yet eco-conscious design, The Forum | The Campus provides corporate event planners with a responsible yet stylish venue option.
INDABA HOTEL, SPA & CONFERENCE CENTRE, JOHANNESBURG
A prime example of a hotel-based conference centre with sustainability at its core, the Indaba Hotel in Johannesburg is Green Leaf Eco Standard certified. The venue has implemented
(Port Elizabeth) is a coastal gem that integrates green conferencing with ocean-conscious sustainability practices. The venue’s energy-efficient building design optimises natural lighting and ventilation to reduce power consumption. Boardwalk Convention Centre is also committed to marine conservation efforts, actively supporting local beach clean-ups and sustainability education programmes. Additionally, it has adopted an advanced waste management system that prioritises recycling and composting.
DURBAN INTERNATIONAL CONVENTION CENTRE (DURBAN ICC), DURBAN
A multiple award-winning venue, the Durban ICC has long been a champion of sustainable conferencing. It holds ISO 14001 certification for its comprehensive environmental management system and has implemented a suite of green initiatives, including energy-efficient cooling systems, rainwater harvesting, and extensive waste recycling programmes. The Durban ICC also supports local sustainability projects, such as community tree-planting initiatives, and regularly audits its environmental impact to ensure continual improvement. 4
Spier Conference Centre
Indaba Hotel, Spa & Conference Centre
Boardwalk Hotel
Durban International Convention Centre
CSIR Convention Centre
THE FORUM | THE CAMPUS, JOHANNESBURG
CTICC
Bedding down South Africa’s culinary identity
South Africa’s culinary landscape took centre stage during the SA Chef Conference & Expo held last November. Meetings speaks with the organisers to hear how they collaborated with the South African National Convention Bureau to support the local community.
South Africa’s culinary landscape took centre stage during the inaugural SA Chef Conference & Expo on November 25-26, 2024. Supported by the South African National Convention Bureau (SANCB), the event saw the launch of an outreach programme at the Gugu S’thebe Arts & Culture Centre in Langa, near Cape Town. The initiative celebrated the country’s diverse cuisine and empowered local entrepreneurs, strengthening community ties.
BRINGING GASTRONOMY TO LIFE
The SA Chef Conference & Expo featured two days of engaging discussions and workshops. “We wanted to showcase the immense potential of South African cuisine while equipping local talent with skills to elevate their offerings,” explained Lance Gibbons, Publishing Editor of Film & Event Media.
Film & Event Media publishes SA Chef Media, the mouthpiece for the South African Chefs Association (SA Chefs) and organiser of the event.
The first day focused on executive chefs exploring innovation and sustainability in menu creation, with business owners discussing challenges and opportunities in the restaurant sector. “The restaurant industry has faced immense difficulties, but collaborative discussions helped highlight solutions,” noted Lance.
The second day explored South Africa’s culinary identity. Delegates discussed how the country’s diverse cultures and indigenous ingredients could form a cohesive gastronomic narrative. “We’re
not just a melting pot,” Lance said. “We’re the rainbow flavours of the world, blending 12 languages and culinary traditions into something uniquely South African.”
LANGA: A SHOWCASE OF POTENTIAL
The SA Chef Conference & Expo’s outreach programme laid the foundation for the Langa Cultural and Food Festival. This immersive event brought together 16 local vendors showcasing traditional dishes, from amagwinya to locally made chilli sauces. “It was heartwarming to see the vendors’ pride in their creations,” said Cindy Jarvis, Group General Manager at Film & Event Media.
Four master chefs conducted one-on-one sessions, providing feedback on food presentation, safety, and packaging. They were:
• Katlego Mlambo, Celebrity Chef and MasterChef SA judge
• Chris Erasmus, Group Head Chef at Newmark Hotels
• Puseletso Rantsatsi, Executive Sous Chef at Avani Hotels
• Palesa Mazibuko, Founder and Executive Chef at Parsley on Thyme Vendors received training manuals to guide their growth, featuring tips on marketing as well as guidelines for food hygiene provided by Heidi Kuyper, SA Chef Media Business Development Manager and a food safety expert. “The gratitude they showed reminded us of the real impact we were making,” Lance recalled. The event also encouraged vendor collaboration, fostering community. Chris noted
how vendors could strengthen each other’s supply chains. “For example, a sauce vendor could collaborate with a bread maker,” Cindy shared.
SANCB: A PARTNER IN PROGRESS
The SANCB played a crucial role in bringing the event to life. “Their financial support covered venue costs, marketing, and transportation,” said Lance. “They also funded key speakers, underscoring the event’s importance.”
The programme’s alignment with the SANCB’s mandate to uplift small towns and villages added another layer of significance. “This wasn’t just about hosting an event,” Cindy asserted. “It was about creating sustainable opportunities for communities to thrive.”
FUTURE OUTLOOK
Building on the success of the SA Chef Conference & Expo’s debut, organisers are preparing for an even bigger and better event in 2025, with this year’s edition set for August. SA Chefs is also considering hosting the World Chefs Conference in South Africa. “This initiative is part of a larger vision to position South Africa as a global leader in gastronomy tourism,” said Cindy.
The outreach programme in Langa was more than a culinary showcase; it was a celebration of South African culture and resilience. The communal meals, vibrant music, and heartfelt connections painted a vivid picture of the country’s spirit. “At the end of the day, it’s about creating something meaningful,” Lance said. “This is not just about food; it’s about people, culture, and stories.”
As South Africa continues to redefine its culinary map, initiatives like this highlight the potential within its communities. With the support of SANCB, the future of South African gastronomy looks bright.
Showcasing township tourism
Looking back on the successful South African Township and Village Intra-Trade Tourism Conference, we see how the South African National Convention Bureau supported an impactful experience with a major economic spinoff
On November 21 and 22, 2024, Elangeni Lodge in Mpumalanga played host to the third Township and Village Intra-Trade Tourism Conference. This groundbreaking event, organised by the South African Township and Village Tourism Organisation (SATOVITO), brought together 400 delegates from all nine provinces, marking a significant milestone in South Africa’s tourism sector.
A VISION FOR INTRA-TRADE IN TOURISM
The thrust of the conference was to foster stronger intra-trade relationships between township and village tourism products. By doing so, it aimed to highlight the untapped potential of these areas in driving South Africa’s tourism economy while empowering small, medium, and micro-enterprises (SMMEs). The seamless execution of the event demonstrated that townships and villages are rich in cultural experiences and equipped to host high-profile conferences. This was clearly evidenced by the capabilities of Elangeni Lodge and the broader infrastructure readiness of township venues.
INDUSTRY LEADERS AND STRATEGIC CONVERSATIONS
The conference featured thought leaders from both the public and private sectors, with panels and keynotes focusing on strategies to grow township and village destinations, increase participation in the mainstream tourism economy, and prepare for global events like the G20 Summit in 2025.
Itumeleng ‘Tumi’ Magongoa, the conference project manager, underscored the importance of integrating township and village tourism into South Africa’s broader tourism strategy.
“With the G20 Summit hosted in South Africa in 2025, we believe that township and village tourism, alongside the MICE sector, has a
vital role to play. The Intra-Trade Conference delivered by SATOVITO in Nkomazi has already demonstrated the economic impact that such events can create for local businesses, setting the stage for what the G20 could achieve in similar settings,” commented Tumi.
EMPOWERING SMMES AND DRIVING ECONOMIC IMPACT
With seven provincial tourism agencies sponsoring 15 businesses each, the conference achieved a high level of representation. The economic impact was significant: the event directly injected R2.5 million into the local economy, with a broader estimated impact of R4.4 million, benefiting accommodations, catering services, and local vendors. This success highlights the transformative potential of township and village tourism as an economic driver.
THE SANCB
The South African National Convention Bureau (SANCB)’s financial support and professional approach ensured that SATOVITO’s vision was realised. SANCB’s backing aligns with its broader goal of promoting non-traditional conference destinations, showcasing the potential of smaller towns, villages, and townships to contribute meaningfully to South Africa’s MICE sector. SATOVITO representatives lauded SANCB for fostering a collaborative relationship built on mutual respect and merit. This partnership is emblematic of SANCB’s commitment to sustainable tourism development and its ability to create inclusive opportunities across the sector.
SANCB’s involvement also ensured that the conference’s outcomes were professionally evaluated, with detailed reporting on the economic impact to solidify its value proposition.
LOOKING AHEAD: SATOVITO TOWNSHIP AND VILLAGE TOURISM EXPO
The spotlight now shifts to the SATOVITO Township and Village Tourism Expo, scheduled for March 5-6, 2025, at Maropeng in the Cradle of Humankind, Gauteng. Preceding the Expo, a Golf Day at the Soweto Golf Country Club on March 4 will add a dynamic prelude to the event. Now in its second year, the Expo promises to be a vibrant marketplace where product owners from across the country can meet buyers, showcase offerings, and forge new partnerships. With SANCB’s continued support, the Expo is poised to further amplify the visibility of township and village tourism products on both national and international stages.
TRANSFORMING TOWNSHIP AND VILLAGE TOURISM
SATOVITO, founded in 2020 during the challenges of COVID-19, has consistently championed the cause of township and village tourism. Its mission to develop ‘1,000 Ways to Experience Township Tourism’ reflects a long-term vision for sustainable growth and product development. By hosting impactful events like the Intra-Trade Tourism Conference and the upcoming Expo, SATOVITO continues to showcase the economic viability and cultural richness of these underrepresented areas. At the same time, the partnership with SANCB and other stakeholders ensures that township and village tourism is firmly integrated into South Africa’s broader tourism narrative.
Itumeleng ‘Tumi’ Magongoa
Escape to the Cape Winelands
With the development of a new airport and its array of beautiful wine farms and nature reserves, the Cape Winelands is, without a doubt, poised to become one of South Africa’s most beautiful MICE destinations.
The Cape Winelands District is becoming an increasingly sought-after MICE destination in South Africa and is set to explode with the upgrade of its small regional airport into a sprawling international air hub.
The area, formerly known as the Boland District Municipality, encompasses hotspots such as Franschhoek, Paarl and Stellenbosch. It offers scenic vistas, beautiful venues, and bespoke experiences tailored to the needs of discerning event planners. From its rolling vineyards and historic estates to the exciting new developments that enhance accessibility, the Cape Winelands is poised to deliver unforgettable corporate retreats, conferences, and incentive travel experiences.
With an array of immersive and luxury offerings, the Cape Winelands is stepping into the global spotlight as an up-and-coming destination for hosting exceptional events. Here’s why…
ENHANCED AIR ACCESSIBILITY
Once it is complete in 2027, the substantial upgrade of the Cape Winelands Airport will be a game-changer for travel to the region. The smart airport will offer improved connectivity for both domestic and international delegates and significantly reduce travel time, which bodes
well for the streamlining of logistics for events hosted within the Cape Winelands. With state-of-the-art facilities and increased flight frequency, it will be easier than ever to host international events in this picturesque destination. The airport’s strategic location will also provide a quick connection to Cape Town and other key hubs, ensuring that the Winelands is more accessible than ever before.
The airport has been redesigned with business
travellers in mind to include VIP lounges, meeting spaces, and efficient customs processes that cater to the needs of corporate groups. Its presence is expected to attract larger international conferences and events, providing opportunities for local businesses to engage with a global audience. Additionally, the ease of access makes the Winelands an appealing option for incentive groups looking for a seamless travel experience.
Vergelegen Wine Estate
The regional business and tourism routes expected from the overhauled Cape Winelands Airport
SOPHISTICATED STAYS AMONG SCENIC SPLENDOUR
Event planners are spoilt for choice, with a range of high-end venues set against the backdrop of lush vineyards and majestic mountains. Whether it’s a historic Cape Dutch estate, a contemporary conference centre, or an intimate boutique hotel, the Winelands offers venues equipped with cutting-edge technology and exceptional service. Many properties provide exclusive use options, allowing for privacy and customisation to suit corporate retreats, incentive sprogrammes, and high-profile conferences. The variety of venues also accommodates different event sizes and styles, from grand gala dinners under the stars to intimate boardroom meetings with panoramic vineyard views. The latest audiovisual equipment, flexible seating arrangements, and outstanding catering ensure that every event, regardless of scale, is executed to perfection. Many venues also provide dedicated event coordinators who assist with planning every detail, ensuring a seamless experience for organisers.
SUSTAINABLE AND IMMERSIVE INCENTIVE EXPERIENCES
The Cape Winelands is renowned for its immersive experiences that go beyond traditional event settings. Delegates can engage in sustainable activities such as organic wine tastings, vineyard tours, and farm-to-table culinary experiences that highlight the region’s commitment to eco-friendly practices. Incentive groups can also enjoy outdoor adventures like hiking, cycling, and even hot-air ballooning,
striking a balance between relaxation and team-building opportunities.
Many venues and businesses in the Winelands also offer opportunities to participate in sustainability projects such as tree planting, community farming, and conservation efforts. These experiences not only align with corporate sustainability goals but also provide meaningful and memorable engagements for attendees.
EMBRACING ITS NATURAL ROOTS
The Cape Winelands’ breathtaking landscapes are a wealth of nature experiences that provide the perfect complement to business events and incentive travel. Delegates can immerse themselves in the region’s natural splendour by exploring renowned nature reserves such as Jonkershoek and Hottentots Holland, where hiking and mountain biking trails meander through lush fynbos and towering peaks. For those seeking relaxation, the charming town of Montagu offers rejuvenating hot springs set amidst striking rock formations, providing a serene escape after a day of conferences. Additionally, tranquil vineyard walks, birdwatching excursions, and scenic drives through rolling hills and picturesque valleys offer delegates a refreshing blend of adventure and relaxation, making the Cape Winelands a destination where nature and business harmoniously converge.
LUXURY ACCOMMODATION THAT EMPHASISES WELLNESS
For those seeking the ultimate in comfort, the Winelands offers a wealth of luxury accommodation options, from five-star hotels
to charming guesthouses nestled within the vineyards. Many establishments have embraced the global trend towards wellness, offering spa treatments, vineyard yoga sessions, and wellness retreats that focus on the well-being of delegates. Personalised concierge services ensure that every aspect of the stay is curated to the needs of each individual.
Several properties have also introduced bespoke wellness programmes, which include guided mindfulness sessions, nutrition workshops, and outdoor fitness activities such as vineyard hikes and mountain biking. These options are geared towards health-conscious delegates, ensuring a holistic approach to their stay while balancing work and relaxation.
CULINARY EXCELLENCE TO COMPLEMENT EVENTS
The Winelands’ reputation as a culinary hotspot makes it an ideal choice for MICE events looking to impress. With Michelin-starred chefs, award-winning wineries, and a farm-to-fork philosophy, event planners can curate bespoke dining experiences that showcase the region’s gastronomic excellence. From wine-paired gala dinners to interactive cooking classes, the options are as diverse as they are delicious. Delegates can also enjoy exclusive chef’s table experiences, food and wine pairings led by expert sommeliers, and behind-the-scenes tours of some of the most renowned wineries in the region. These experiences add an unforgettable sensory element to any event and provide unique networking opportunities in a relaxed setting.
RICH CULTURAL AND HERITAGE APPEAL
Adding a unique dimension to corporate events, the Cape Winelands boasts a rich cultural heritage that enhances the delegate experience. Historic estates, charming towns, and local artisans provide opportunities for guests to immerse themselves in the region’s storied past. Whether incorporating local music, art, or storytelling into an event, the cultural richness of the Winelands adds a distinctive flair. Delegates can explore museums, attend cultural performances, and take part in traditional winemaking practices passed down through generations. These experiences provide a deeper connection to the destination and allow for meaningful interactions with the local community.
PROXIMITY TO CAPE TOWN AND BEYOND
Situated just a short drive from Cape Town’s CBD, the Cape Winelands offers the best of both worlds. Delegates can explore the vibrant city before retreating to the tranquil beauty of the vineyards. The region’s accessibility also allows for multi-destination itineraries, combining the cosmopolitan energy of Cape Town with the serene charm of the Winelands, creating a well-rounded and memorable event experience. Day trips to Table Mountain, Robben Island, and the Cape Peninsula can slot well into event programmes, offering delegates a taste of South Africa’s diverse landscapes and cultural attractions.
SEASONAL CHARM AND YEAR-ROUND APPEAL
One of the Cape Winelands’ greatest assets is its year-round appeal. From summery vineyard lunches to cosy winter retreats alongside a fireplace, the region offers something special during every season. Harvest time, in particular,
presents a unique opportunity for incentive groups to experience the winemaking process firsthand, adding an authentic and engaging element to their visit.
Seasonal festivals, such as the Franschhoek Bastille Festival and Stellenbosch Wine Festival, provide additional event opportunities, aligning corporate gatherings with local celebrations that celebrate the region’s vibrant spirit.
A GROWING MICE INTEREST
With increasing investment in infrastructure and hospitality, the Cape Winelands continues to evolve as a premier MICE destination. New conference facilities, enhanced transport links, and an influx of international brands have cemented the region’s status as a go-to destination for business events. This growth reflects a collective effort by both the public and private sectors to position the Winelands as a world-class hub for corporate gatherings. 4
The Franschhoek Wine Tram stops at the Rickety Bridge Winery railway station
Why choose
Stellenbosch?
Conferencing Services
Stellenbosch University’s Central and Events Conference Office (CECO) is a professional support service and central point of contact for all your conferencing needs on campus.
Our capable team will see your project through from conception to completion. CECO can assist with project, legal and supplier management, financial modelling, guest, and client communication, as well as conference logistics.
Accommodation
The fully furnished, centrally located, self-catering Waldenhof and Crozierhof apartments provide a practical and comfortable base from where visitors can explore and experience this gem of the Boland. Larger groups can also be accommodated in Stellenbosch University residences during the winter and summer university holidays and form part of our budget accommodation portfolio.
Venues
We facilitate the venue bookings and events management for all event types; seminars, workshops, conferences, sport events and film shoots. Our facilities range from meeting rooms, academic spaces, world class theatres and outside spaces.
Our Venues:
Are within walking distance of restaurants, shops and museums. Stellenbosch is only a 40-minute drive to Cape Town International Airport.
Outdoor & indoor spaces
In-house professional technical teams
State-of-the-art audio-visual equipment
Generators
Wi-Fi connectivity
Airconditioning
Cinema
events@sun.ac.za www.cecoevents.co.za
CECOEVENTS
CECOEVENTS
cecoevents_
Revolutionising SA’s cuisine scene
Meetings had the privilege of recently interviewing Chef Coovashan ‘Coo’ Pillay, a culinary maestro and a trailblazer in the South African culinary landscape.
Appointed as the President of the South African Chefs Association (SA Chefs) in October 2024, Chef Coovashan ‘Coo’ Pillay’s journey is awe-inspiring. His story is one of perseverance that inspires and drives compassion as he uplifts communities and the culinary industry.
THE JOURNEY TO LEADERSHIP
Chef Coo’s appointment as the ninth president of SA Chefs coincides with the organisation’s 50th anniversary – a milestone that adds a layer of significance to his leadership.
Reflecting on his journey, Chef Coo described the role as an honour and a humbling experience.
“The trust the industry has placed in me is profound,” he shared, recounting how a speech by the legendary Dr Billy Gallagher at an Info Chef event in 2006 inspired him to contribute beyond the confines of his kitchen.
From mentoring young chefs to serving on regional committees and participating in international events, Chef Coo has steadily built a career rooted in service and collaboration. His journey demonstrates the power of persistence, a quality he champions when encouraging aspiring chefs: “Have self-belief and never give up on your goals.”
NAVIGATING CHALLENGES WITH INNOVATION
The Covid-19 pandemic was a watershed moment for the culinary world, bringing the
industry to a standstill. For SA Chefs, it was an opportunity to innovate. Under Chef Coo’s direction, the association launched digital platforms for networking, training, and webinars, ensuring the community remained connected and resilient. He also spearheaded the Chefs with Compassion initiative, a food rescue programme that has grown to provide 35,00040,000 meals weekly.
“The idea was simple: let chefs give back,” Chef Coo explained. The initiative salvages surplus produce from farms, markets, and manufacturers, transforming it into nutritious
meals for those in need. This effort addresses food insecurity and combats the staggering 10 million tons of food waste South Africa generates annually.
COOKING WITH LOVE AND PURPOSE
For Chef Coo, cooking is an act of love and a reflection of one’s passion. Whether preparing a simple dish or a gourmet feast, he believes the secret ingredient is always passion. “When you cook with love, it transforms the meal,” he said, drawing a parallel between his professional philosophy and his upbringing on a farm, where
fresh, natural ingredients were a way of life. His personal favourites? His father’s open-fire chicken curry and his mother’s fish biryani are dishes that encompass comfort and nostalgia.
PIONEERING SUSTAINABILITY IN CULINARY PRACTICES
Sustainability is at the core of Chef Coo’s ethos. His approach is holistic, extending from sourcing ingredients to minimising waste. At the Protea Hotel by Marriott Johannesburg Wanderers, where he is currently based, he oversees food and beverage operations, and sustainability initiatives that include composting, reducing food waste, and using every part of the produce.
“I’ve coined the phrase ‘one product, many uses,’” he said, highlighting how deformed carrots or watermelon rinds can be transformed into preserves, curries, or purees. These practices not only reduce waste but also promote creativity in the kitchen.
His influence extends to packaging and presentation in conference settings. From biodegradable coffee cups to repurposed coffee grounds, his team’s efforts underscore the importance of mindfulness in hospitality. Chef Coo believes such practices should inspire guests, fostering awareness about sustainability’s broader impact.
EMBRACING EVOLUTION IN CUISINE
Chef Coo asserts that the culinary industry constantly evolves to meet changing tastes
and dietary needs. From catering to lactose and gluten intolerances to crafting innovative vegan dishes, adaptability is key. He emphasised the importance of balancing health, flavour, and sustainability, particularly in the conference and events sector, where “lighter, more nutritious meals keep delegates alert and engaged.”
A testament to his adaptability is his embrace of unconventional recipes, such as vegan bacon made from banana peels – an idea he borrowed from a Marriott chef in London. These innovations not only cater to dietary trends but also inspire new ways of thinking about food.
A LEGACY OF LEADERSHIP
As President of SA Chefs, Chef Coo envisions a reimagined association that remains relevant to young chefs while honouring its rich history. “The mindset of a young chef today is very different,” he noted, emphasising the need to evolve with the times. His leadership is guided by his commitment to inclusivity, innovation, and sustainability, ensuring SA Chefs remains a beacon for the industry’s future.
UPHOLDING STANDARDS
Chef Coo Pillay’s journey is a compelling narrative of passion meeting purpose. From his early days on a farm to leading a national association, his story is a testament to the transformative power of food. By championing sustainability, fostering innovation, and inspiring the next generation, he has elevated his craft and set a
WHO IS CHEF COO?
Chef Coo’s career has seen catering for guests at the iconic Royal Hotel in Durban, 1 on 1 Gateway Conference Centre, Quarters Hotel Florida Road, Life Hotels OR Tambo, Life Hotels The Aviator, Zebula Golf Estate and Spa, Holiday Inn Sandton Rivonia Road, the Royal Marang Hotel, and the Protea Hotel by Marriott OR Tambo Airport. Chef Coo has entered numerous culinary competitions, including the Chaine de Rotisseurs Jeunes Commis competition, the UFS Young Chefs Challenge, Suncoast Spice and the UFS Chef of the Year. He has also participated in the Good Food and Wine Shows in both Durban and Johannesburg for three years. He has cooked alongside BBC Chef Reza Mahammad, Top Billing’s Joanne Strauss and Eastern Mosaic’s Jailoshni Naidoo and has been featured on the latter two TV programmes. He is also a regular on radio, where he shares recipes, cooking tips and ideas with listeners.
As well as being President of SA Chefs, Chef Coo is an Accredited SA Chefs and World Chefs Competition Judge.
standard for leadership in the culinary world. For Chef Coo, the future of cuisine is not just about taste but about responsibility – to the planet, to communities, and to the next generation of chefs. And as he says, “The world is your oyster when you believe in yourself.” 4
CRAFTING CONNECTIONS, CULTIVATING GROWTH
CAPE TOWN
HOME TO SA’S MOST CUTTING-EDGE EVENT VENUES
Meetings takes readers on a trip in and around the Mother City to spotlight the coolest meeting spaces and inspired venues designed to take every event to extraordinary heights.
As the International Congress and Convention Association (ICCA)’s number one city in Africa for convention business, Cape Town is consistently ranked as the top destination on the continent for business events.
Famed as a world-class escape for both corporate and leisure travellers, the Mother City continues to push the boundaries of innovation in the meetings, incentives, conferences, and exhibitions (MICE) industry. Cape Town’s colourful cultural scene and forward-thinking approach to event hosting appeal to all planners, and its wealth of extraordinary venues captivate, stimulate, and elevate every gathering.
While Cape Town offers picture-perfect panoramas that combine breathtaking views of the city, mountains and ocean, it is also home to a range of futuristic conference venues and immersive, creative spaces. Here are some of Cape Town’s most innovative meeting places that redefine the art of event planning.
ZEITZ MOCAA – THE INTERSECTION OF ART AND BUSINESS SOPHISTICATION
The Zeitz Museum of Contemporary Art Africa (MOCAA) is an unrivalled choice for event planners seeking a venue that embodies contemporary design and cultural significance. Situated in the historic Grain Silo complex at the V&A Waterfront, this architectural masterpiece boasts striking interiors and sweeping city views. Its adaptable spaces, including a rooftop venue and the museum’s dramatic atrium, create an awe-inspiring backdrop for corporate events, product launches, and networking sessions. Hosting an event at Zeitz MOCAA effortlessly blends business with creativity, leaving attendees with a lasting impression of innovation and artistic excellence.
THE LOOKOUT – AN OCEANFRONT SPECTACLE
Perched on the edge of Granger Bay, The Lookout delivers an unparalleled space with floor-to-ceiling glass walls that frame magnificent views of Table Bay and Robben Island. This versatile venue, complete with cutting-edge audiovisual technology and a sleek contemporary design, offers event organisers a blank canvas to create customised experiences. From gala dinners to corporate summits, The Lookout’s elegance and functionality ensure that every event hosted here is both visually stunning and makes logistical sense.
CENTURY CITY CONFERENCE CENTRE –AN EDGE ON URBAN CONFERENCING
As a trailblazer in Cape Town’s conferencing landscape, the Century City Conference Centre (CCCC) exemplifies adaptability and efficiency. Designed to cater to events of varying scales, its venues are equipped with the latest technology, eco-friendly design principles, and an unbeatable location within the Century City precinct. With its commitment to exceptional service, high-speed connectivity, and flexible event configurations, CCCC provides an excellent setting for global conferences, trade expos, and corporate retreats, ensuring your specific needs are met.
The impressive architecture at Zeitz MOCAA
A meeting room at CCCC
WORKSHOP17 – THE FUTURE OF FLEXIBLE MEETINGS
By redefining the traditional office and event space, Workshop17 has established itself as a leader in co-working and conference solutions. With locations in the V&A Waterfront and the City Bowl, Workshop17 provides state-of-the-art meeting rooms, innovation hubs, and collaborative workspaces for modern professionals. Its emphasis on technology integration, sustainable design, and a dynamic community-driven atmosphere makes Workshop17 an exceptional choice for forward-thinking organisations hosting workshops, panel discussions, and hybrid conferences.
For event planners seeking a venue that embodies Cape Town’s youthful energy and modern spirit, Radisson RED V&A Waterfront stands out. This bold and unconventional hotel boasts alternative event spaces, including a rooftop bar with 360-degree views, modular meeting rooms, and interactive technology
features. Designed to fuel collaboration and engagement, Radisson RED’s tech-savvy approach and vibrant decor are great for trend-setting conferences, media launches, and dynamic team-building sessions.
KIRSTENBOSCH BOTANICAL GARDENS –CONFERENCING IN NATURE
For those seeking serenity, look no further than Kirstenbosch Botanical Gardens. Renowned for its natural beauty, the gardens’ conference centre provides a uniquely inspiring space with panoramic views of Table Mountain and lush indigenous flora. Ideal for corporate retreats, seminars, and strategic meetings, this venue fosters creativity and relaxation, offering a refreshing alternative to conventional boardrooms. Attendees can also enjoy guided garden tours and outdoor breakaway sessions, making for an unforgettable event experience.
NORVAL FOUNDATION – AN ARTISTIC SANCTUARY FOR EVENTS
With the picturesque Steenberg as its backdrop, the Norval Foundation is a cultural haven that brings together art, nature, and corporate engagement. This contemporary art museum and sculpture garden creates a tranquil yet thought-provoking atmosphere, perfect for high-level meetings, intimate gatherings, and thought leadership summits. With nine event venues to choose from, the Foundation’s striking architectural design and curated art collections make it an inspiring location for fostering creativity and innovation in a corporate environment.
Cape Town from Radisson RED’s rooftop
RADISSON RED – WHERE TECHNOLOGY MEETS CREATIVITY
The Ping + Pong meeting space in a U-shape setup
Norval Foundation
MEETING PLACES
AFRICAWORKS – A PREMIUM WORKSPACE IN THE HEART OF CAPE TOWN
Located in the bustling Cape Town CBD, AfricaWorks provides options among a professional backdrop for business meetings, conferences, and collaborative events. This premium co-working space is designed to foster productivity and networking, offering fully equipped meeting rooms, high-speed connectivity, and stylish communal areas. Ideal for start-ups, remote teams, and corporate executives, AfricaWorks combines modern amenities with an energetic atmosphere, ensuring a seamless and engaging conferencing experience in the heart of the city.
EUREKA ESTATE – AN EXCLUSIVE EVENT EXPERIENCE
Eureka Estate in Durbanville Hills offers an exclusive and luxurious conferencing experience with rolling vineyards and mountain views. This elegant venue features stylish interiors, cutting-edge facilities, and bespoke event services, making it a superb choice for high-end corporate functions, executive meetings, and gala events. A combination of scenic surroundings, gourmet catering, and personalised hospitality ensures a seamless and memorable event tailored to the highest standards.
REIMAGINING THE FUTURE OF EVENTS IN CAPE TOWN
Cape Town’s diverse portfolio of innovative meeting spaces underscores its status as a global leader in the MICE industry. Whether it’s a high-tech conference, a culturally infused gathering, or a bespoke luxury event, the city is home to a vast array of venues that cater to every vision. By embracing creativity, technology, and sustainability, these remarkable locations continue to set new benchmarks for excellence in event hosting. For event planners looking to craft unforgettable experiences, Cape Town’s pioneering venues provide a canvas to inspire and connect.
WHERE ACADEMIC EXCELLENCE MEETS CONFERENCING
The Western Cape is a hub of academic innovation, with some of South Africa’s most prestigious institutions offering a variety of conferencing facilities and meeting spaces.
The Cape Peninsula University of Technology (CPUT) provides a range of venues suited for seminars, corporate training, and industry events, with state-of-the-art technology and a practical, research-driven environment.
Meanwhile, the University of Cape Town (UCT), one of Africa’s leading institutions and the oldest university in South Africa, houses an array of historic and contemporary venues, including the Graduate School of Business Conference Centre, which boasts incredible views of the city
and harbour. Although it is a 45-minute drive from the CBD, Stellenbosch University, through its Central Events and Conferencing Office (CECO), delivers a sophisticated conferencing experience, combining academic expertise with modern facilities that provide a platform for executive education and industry collaborations.
Each of these institutions is committed to fostering innovation, collaboration, and thought leadership, making them ideal venues for academic symposiums, corporate think tanks and professional development programmes. With a wealth of expertise and world-class facilities, they offer sites where ideas are exchanged, industries evolve, and the future is shaped. 4
The view from Eureka Estate
Endler Hall at Stellenbosch University
IFES shapes the future of global exhibitions and events
The International Federation of Exhibition and Event Services (IFES) has been a driving force in the global exhibition and event industry for more than 40 years. Meetings learns more.
With over 300 member associations and companies spanning 43 countries, the International Federation of Exhibition and Event Services (IFES) connects more than 25,000 professionals worldwide, creating a platform for collaboration, innovation, and best practice sharing.
A key focus for IFES is sustainability. Through its Sustainability Committee, IFES champions environmentally responsible practices, encouraging smart waste management and reducing carbon footprints across the industry. This focus is complemented by the Federation’s commitment to digitisation, helping members adopt technology that enhances operational efficiency and improves the attendee experience. The organisation invites its community to contribute actively to balancing social, economic and ecological aspects towards future-proofing the exhibition and events industry.
Youth development is another priority for IFES.
The IFES Talent Team (ITT) initiative supports the next generation of industry leaders by providing educational opportunities, mentorship, and spaces for new ideas. Programs like the IFES MasterClasses and webinars ensure continuous professional growth, helping members stay on top of emerging trends.
Central to IFES’s approach is its ‘Work Local, Globally’ philosophy. By combining local expertise with global reach, IFES enables members to offer market-specific solutions while benefiting from
the federation's international network. As IFES looks to expand its presence also in Africa, this principle becomes especially important, creating new opportunities for African industries while connecting them to the global stage. Partnerships are vital to IFES’ global strategy. Collaborating with key organisations, IFES promotes global standards and policy development. Continuously expanding regional partnerships to grow the existing IFES stable of national association partners helps ensure that local needs are met while maintaining a global perspective.
“IFES has developed into a global association building a strong community for the event industry in general and in the service industry in particular. This way, we can proudly deliver high quality services around the globe and complement each other, where needed,” says IFES President-elect Jörg Zeissig. “To increase our local presence in various regions, we depend on partnerships with national and regional associations to better understand the demand and supply in markets where our members’ services are required so that our members can deliver tailored solutions.
Strengthening our presence in Africa, Latin America, and the Asia-Pacific region is key to our future growth, bringing greater access to global resources, networking, and educational platforms to these emerging markets. By strengthening collaboration with the Associations in these territories and empowering
local professionals, IFES hopes to help these regions thrive in the evolving exhibition and events sector."
He adds, “Reflecting on the customer journey and – consequently - looking into the value chain of our industry, we will also continue to be a strong partner of global associations like the Global Association of the Exhibition Industry (UFI), the International Association of Professional Congress Organisers (IAPCO), the Joint Meetings Council (JMIC) and the International Exhibitions Logistics Association (IELA) around industry enhancement. Similarly, partnerships with Exhibitions & Conferences Alliance (ECA) and the European Exhibition Industry Alliance (IIAE) amplify our joint advocacy efforts.
Together, we aim to build a stronger ecosystem for the future of exhibitions and events. We are happy to actively develop the community we love the most and look forward to collaborating globally.”
By prioritising sustainability, technological innovation, and youth empowerment, IFES remains committed to shaping the future of the global exhibition and event industry. Its strategic collaborations and expansion into new markets make it an indispensable partner for companies looking to navigate the complexities of the global exhibition landscape. As Africa’s exhibition industry evolves, IFES offers invaluable resources and a platform for local players to compete and succeed on the world stage. 4
Eco-event excellence
As we enter a time where concern for the well-being of our planet is growing, Meetings learns how sustainability is filtering into every industry, from event planning to hospitality to shipping.
The rising awareness of our environmental impact is driving the shift towards eco-friendly practices in events. With more conscious choices, we can significantly reduce waste, lower carbon footprints, and inspire attendees. Sustainable event planning not only benefits the planet and its people, but creates a positive, lasting impression on participants, encouraging a greener mindset in all aspects of life.
CHOOSING THE GREEN SCENE: VENUE SELECTION
When planning a sustainable event, selecting the right venue is paramount. Choosing eco-certified venues, such as those with LEED (Leadership in Energy and Environmental Design) certifications, ensuring they meet rigorous green building standards, sends a powerful message to your attendees from the moment they arrive.
Opt for locations that utilise renewable energy sources, like solar or wind power, and feature energy-efficient lighting, heating, ventilation, and air conditioning (HVAC) systems. This approach not only reduces the event’s overall carbon footprint but also promotes responsible energy consumption. It’s like having an event that practically runs on clean energy. Moreover, selecting venues with strong waste management policies that incorporate recycling
and composting programmes ensures that waste is handled sustainably, converting it into valuable resources instead of burdening landfills. Attendees guided by clear and accessible recycling stations can make it easy and impactful for everyone to dispose of waste responsibly. Lastly, venues that are easily accessible by public transport encourage guests to opt for eco-friendly travel options, reducing the number of individual car journeys and minimising transportation-related emissions. Consider offering shuttle services or promoting carpooling as additional layers of convenience and sustainability.
WASTE NOT, WANT NOT: SUSTAINABLE WASTE MANAGEMENT
Effective waste management is a cornerstone of sustainable event planning. By prioritising zero-waste initiatives, we can focus on reducing, reusing, and recycling to minimise environmental impact. Clear and accessible recycling stations and composting options should be thoughtfully placed around the venue, guiding attendees to dispose of waste properly. Embracing digital initiatives is another powerful step; digital tickets, invitations, programmes, and electronic check-ins can help cut down on paper waste and streamline the event experience. Additionally, collaborate with suppliers and vendors
committed to sustainable practices. Choose catering services that compost or reuse utensils and dishes, and encourage vendors to use minimal, recyclable packaging. Together, these efforts significantly reduce waste, paving the way to a greener future. Your event becomes a celebration of environmental stewardship, setting an inspiring example for attendees to follow long after the event concludes.
GREEN MILES: ECO-FRIENDLY EVENT TRANSPORTATION
When it comes to creating a sustainable event, transportation can’t be overlooked. Picture attendees carpooling or opting for ride-sharing, reducing the number of cars on the road and cutting down on emissions. Encouraging the use of public transport ensures an eco-friendlier journey for many. A shuttle service can be a game-changer for those hard-to-reach venues, providing guests with a convenient and sustainable travel option. Embrace the future by championing electric or hybrid vehicles for guest transport and offering charging stations at the venue. By prioritising these eco-conscious transportation solutions, your event lessens its environmental impact and inspires guests to adopt greener travel habits, making every mile count towards a healthier planet.
ECO-CHIC DECOR: ELEVATE YOUR EVENT WITH SUSTAINABLE STYLE
Transform your event space into a vision of eco-friendly elegance with decor that tells a story of sustainability. Every piece of decoration, signage, and essential crafted from recycled, upcycled, or biodegradable materials isn’t just aesthetically pleasing but makes an environment-positive statement. This thoughtful approach minimises waste and adds a unique, earth-conscious touch to your event. Instead of purchasing single-use items, opt for renting furniture and decor. Rentals help you save on costs and promote a circular economy by ensuring that these items are used and appreciated by more than one event. It’s like giving each piece of decor a second, third, or even fourth life, while ensuring your event looks stunning and supports eco-friendly practices. Combining these sustainable choices creates a beautiful event atmosphere that aligns perfectly with eco-conscious values. Your guests will be impressed by the stylish yet environmentally friendly decor, inspiring them to think about sustainability in their own lives. Let your event shine with eco-chic charm, proving that you don’t have to sacrifice beauty for sustainability.
SUSTAINABLE SPARK: INSPIRING ECO-FRIENDLY
EVENT PRACTICES
Creating an eco-friendly event is about more than just reducing waste – it’s about sparking inspiration and fostering a community that values sustainability. Imagine your attendees engaging in dynamic green workshops and activities that bring environmental awareness
HOW EPOSTERS ARE REVOLUTIONISING ACADEMIC EVENTS
Managing traditional printed posters at academic events – from transportation to display to disposal – can be both costly and wasteful.
THE SOLUTION? EPOSTERS!
This cutting-edge technology is revolutionising content at academic events with interactive screens that aren’t just more sustainable; they’re also far more engaging. Leading this innovation in South Africa is EXBO.
“With electronic posters, delegates can easily search, comment, browse multiple pages, and even email posters to themselves,” says Caro Morgan, Founder of EXBO Event Software.
EXBO offers a seamless, visually appealing, and user-friendly platform for attendee registrations, abstract management and poster acceptances, among other event services. The team at EXBO has years of hands-on experience with delegates, authors, reviewers and academic committees. Its full end-to-end management service of the abstract process removes the headache for organisations that do not have the capacity to install and learn a new system.
“Our ePoster submission and display system saves our clients time and minimises waste,” explains Caro. “It’s popular with conferences looking for greener solutions.”
For more information, visit https:// exboabstracts.com. Alternatively, get in touch with Caro on +27 (0)82 553 6185 / caro@exbo.co.za to explore how EXBO can enhance your next academic event.
to life. Through hands-on sessions and insightful discussions, guests can learn practical tips on sustainable living, empowering them to make eco-conscious choices long after the event. Extend the green message with thoughtful, environment-friendly swag. Swap out the usual promotional items for meaningful gifts like reusable water bottles, bamboo straws, or seed bombs. Each of these thoughtful tokens serves as a daily reminder of the event’s sustainable ethos, encouraging participants to carry the green spirit into their everyday lives. Hosting a sustainable event minimises environmental impact and creates a positive, lasting impression. Attendees will appreciate the commitment to eco-friendly practices and feel inspired to incorporate these principles into their own lives. By prioritising sustainability, you’re not just hosting an event; you’re nurturing a movement towards a greener future. By focusing on these key areas, you create an event that aligns with eco-conscious values, inspiring attendees and setting an example for future events. It’s all about making intentional choices that benefit both the environment and the overall event experience. 4
DID YOU KNOW?
Before events embraced eco-consciousness, they were some of the biggest waste generators. Over time, as environmental awareness grew, the event planning industry pivoted towards greener practices. Today, green events have transformed waste management, energy use, and resource consumption. This shift includes everything from carbon-neutral festivals to zero-waste conferences, showing the positive impact sustainable planning can have on our planet.
Venues with LEED certification can reduce energy consumption by up to 50%, significantly reducing the event’s environmental footprint.
EVENT SUSTAINABILITY
At the request of Meetings, the Event Greening Forum (EGF) has compiled a comprehensive checklist for sustainable event management standards that are aligned with ISO 20121:2024.
The MICE industry in South Africa has a critical role in promoting sustainability. By aligning practices with the ISO 20121:2024 Sustainable Events Management standard and incorporating insights from the Global Net Zero Carbon Events Initiative, South Africa can lead the way in sustainable event management while benefiting from international best practices. This checklist outlines best practices across various event components, designed to be practical, actionable, and aligned with global standards.
STEP
#1 - GENERAL SUSTAINABLE EVENT MANAGEMENT STANDARDS
1. Define a sustainability policy:
» Establish clear sustainability goals for the event, addressing environmental, social, and economic aspects.
» Engage stakeholders in the policy development process.
2. Assess impact:
» Conduct a pre-event sustainability impact assessment, identifying potential risks and opportunities.
» Use tools like carbon footprint calculators to quantify emissions.
3. Implement a sustainability management system:
» Align operations with ISO 20121 by implementing a plan-do-check-act cycle.
» Regularly review processes to ensure continuous improvement.
4. Promote diversity and inclusion:
» Ensure the event provides equitable opportunities for local suppliers and marginalised communities.
» Incorporate universal design principles for accessibility.
5. Monitor and evaluate:
» Collect data on sustainability outcomes during and after the event.
» Publish a post-event sustainability report to showcase achievements and lessons learned.
STEP #2 - CATERING AND FOOD & BEVERAGE
1. Source locally and seasonally:
» Prioritise local and seasonal produce to reduce food miles.
» Partner with South African farmers and small-scale producers to support local economies.
2. Reduce food waste:
» Plan catering quantities based on accurate attendance forecasts.
» Donate surplus food to local charities.
3. Offer plant-based options:
» Highlight plant-based menu items to reduce the event’s carbon footprint.
4. Use sustainable packaging:
» Avoid single-use plastics; opt for compostable or recyclable alternatives.
» Provide clearly labelled waste bins to encourage proper disposal.
STEP #3 - TRANSPORT SERVICES, LOGISTICS AND OPERATIONS
1. Encourage low-carbon transport:
» Promote carpooling, shuttle buses, and public transport for attendees.
» Provide bicycle parking and pedestrian-friendly access.
2. Offset transport emissions:
» Partner with certified carbon offset programmes to neutralise emissions from attendee and organiser travel.
3. Utilise eco-friendly fleet options:
» Use electric or hybrid vehicles for event logistics.
4. Optimise logistics:
» Consolidate deliveries to minimise trips and emissions.
» Schedule off-peak transport to reduce traffic congestion.
STEP
#4 - MICE EVENT MANAGEMENT
1. Sustainable planning:
» Integrate sustainability criteria into event RFPs and vendor contracts.
» Require suppliers to adhere to green practices.
2. Engage stakeholders:
» Host pre-event training sessions to educate staff and vendors on sustainability standards.
» Involve attendees in green initiatives, such as waste sorting or tree planting campaigns.
3. Digital alternatives:
» Replace printed materials with digital programmes and QR codes.
» Use virtual platforms for hybrid events to reduce the need for physical travel.
STEP #5 - EXHIBITIONS
1. Eco-friendly booths:
» Use modular, reusable, or recyclable booth materials like aluminium systems or paper fibreboard.
» Design booths that can be repurposed for future events.
2. Energy efficiency:
» Use LED lighting and energy-efficient equipment.
» Power exhibition areas with renewable energy sources where possible.
3. Reduce waste:
» Limit giveaways to sustainable items, such as seed paper or reusable products.
» Provide recycling stations for booth waste.
STEP #6 - VENUES
1. Certifications and policies:
» Choose venues with green building certifications (e.g., Green Star SA).
» Ensure venues have energy, water, and waste management policies.
2. Energy efficiency:
» Partner with venues that use renewable energy or have energy-saving measures like smart lighting and efficient HVAC systems.
3. Water conservation:
» Use venues with water-saving features, such as low-flow taps and greywater recycling systems.
» Encourage the use of refillable water stations.
4. Waste management:
» Confirm that venues provide waste sorting, recycling, and composting services.
» Conduct a waste audit post-event to measure success.
STEP #7. COMMUNICATION AND MARKETING
1. Green messaging:
» Communicate the event’s sustainability goals clearly to all stakeholders.
» Highlight green achievements in marketing materials.
2. Digital first:
» Utilise digital platforms for marketing, reducing reliance on print materials.
» Use social media, email campaigns, and event apps to share updates and information.
3. Engage attendees:
» Create an interactive sustainability pledge for attendees to sign.
» Offer incentives for attendees who participate in green initiatives.
STEP #8 - AV AND PRODUCTION
1. Energy management:
» Use energy-efficient AV equipment, such as LED screens and projectors.
» Schedule power-down periods for equipment not in use.
2. Reusable sets:
» Design stages and backdrops that can be reused for future events.
3. Offset AV footprint:
» Invest in carbon offsets for energy-intensive production elements.
4. Virtual integration:
» Stream events to reduce the need for large physical audiences.
LEVERAGING THE GLOBAL NET ZERO CARBON EVENTS INITIATIVE
The Net Zero Carbon Events initiative provides a framework to reduce carbon emissions across the events industry. South African organisers can adopt its principles by:
» Setting carbon targets: Commit to achieving net-zero emissions by a specific date.
» Collaboration: Engage with international partners to share knowledge and innovations.
» Transparency: Report on progress publicly to build trust and accountability.
By implementing this comprehensive checklist, South Africa’s events and MICE industry cannot only meet but exceed sustainable event standards, while contributing to a greener and more resilient future. 4
ABOUT THE EGF
The EGF is a registered non-profit organisation that promotes sustainable event management, also known as ‘event greening’, where sustainability refers to the triple bottom line of people, planet and prosperity. This encompasses social, environmental and economic considerations.
The industry segments that the EGF supports extend to:
• PCOs and DMCs;
• Exhibition and events organisers;
• Suppliers, service providers and sub-contractors (infrastructure, AV, transport, products, etc);
• Venues, including conference and exhibition facilities, as well as accommodation.
For more information, visit www.eventgreening.co.za.
Trending on events in 2025
Meetings hears from Flock Eventing Platform, a leading provider of event management systems, on their top six event trends in 2025.
The events industry is constantly evolving, and 2025 promises to bring fresh trends and technological advancements that will redefine how we plan, execute, and experience events. From immersive technology and AI-driven engagement to sustainability and data-driven personalisation, here’s a look at the key trends shaping events in 2025.
1
IMMERSIVE TECHNOLOGY TO DEEPEN ENGAGEMENT
Immersive technology will be a game-changer in 2025, with virtual reality (VR), augmented reality (AR), and mixed reality (MR) becoming staples at events. By transporting attendees into 3D virtual worlds or overlaying digital elements in real-world environments, immersive tech offers powerful ways to engage audiences. You can expect conferences where attendees can walk through virtual product demos or sessions in an interactive, 360-degree environment to skyrocket this year. For marketers, these tools open new opportunities to connect emotionally with audiences. Interactive booths, AR-based networking, and VR product experiences will help brands showcase their offerings in creative, memorable ways that resonate long after the event.
2
AI AND AUTOMATION FOR SEAMLESS EXPERIENCES
AI will play a larger role in 2025 event planning, enhancing everything from marketing and logistics to on-site attendee engagement. AI-driven chatbots, for example, can handle common questions, provide session recommendations, and assist with real-time schedule changes. ChatGPT and similar language models will enable planners to generate ideas, captions, and interactive content, streamlining content creation.
On the attendee side, AI will deliver hyper-personalised experiences, with machine learning-powered event apps suggesting sessions and networking opportunities tailored to individual interests. Meanwhile, automation tools will streamline logistics, handling tasks from registration and reminders to post-event
follow-ups – freeing planners to focus more on creativity and strategy.
3
DATA-DRIVEN PERSONALISATION
Data-driven insights are not new, but in 2025, they will reach new levels of sophistication, providing event organisers with the tools to deliver highly tailored experiences. With advanced data analytics, planners can monitor attendee engagement, track session attendance, and capture feedback in real-time. This data can then be used to personalise everything from the content presented to the communications sent to each attendee. By using these insights, organisers can identify patterns, predict which sessions will resonate most, and make adjustments on the fly. This data-centric approach will help brands create experiences that feel curated for each attendee, enhancing satisfaction and deepening engagement.
#TRENDS
4
SUSTAINABLE EVENTS AS THE NEW NORM
Sustainability will be more than a trend in 2025, it will be an expectation. With growing environmental awareness, event planners will prioritise sustainable practices, from reducing waste and carbon emissions to selecting eco-friendly venues and materials.
Digital check-ins, paperless programmes, and virtual swag bags are just a few tactics that will help minimise waste. In addition, organisers should partner with sustainable vendors, use recyclable materials for decor, and promote public or shared transportation options to reduce the event’s carbon footprint. Events that fail to incorporate sustainable practices may risk falling behind, as attendees become more selective in supporting brands committed to positive environmental impact.
5
CONTENT-DRIVEN COMMUNITY BUILDING
This year, events will move beyond being one-off experiences, focusing more on year-round community building. Planners can foster continuous engagement by creating content that resonates with attendees before, during, and after the event. Podcast series, monthly webinars, and exclusive content can extend the event experience, allowing brands to stay top of mind and keep attendees engaged all year long.
This community-driven approach also enables attendees to network, share ideas, and participate in discussions that foster long-term connections and brand loyalty. Event planners will likely leverage online communities and platforms, like LinkedIn Groups or custom event apps, to provide a digital space where attendees can connect and interact.
6
ADVANCED GAMIFICATION TO DRIVE INTERACTION
Gamification will be a major trend in 2025, adding elements of fun and engagement to events. Event planners will use game mechanics like point scoring, rewards, and leaderboards to incentivise interaction and participation. For example, attendees could earn points for visiting certain booths, participating in sessions, or completing networking activities. These gamified experiences encourage more active participation, making the event feel more interactive and personalised. With the integration of mobile event apps, tracking progress and awarding achievements can be seamless, allowing organisers to create an immersive, competitive experience.
GET AHEAD WITH 2025’S EVENT TRENDS
The event industry is on the brink of exciting transformations, with technology and sustainability shaping the future in unprecedented ways. Event planners who embrace these trends will be well-positioned to create engaging, safe, and meaningful experiences for their audiences. Whether through immersive tech, data-driven personalisation, or sustainable practices, 2025 promises a new era for events that will be memorable, inclusive, and impactful. 4
Sustainability at the CSIR ICC
Through its operation, the CSIR ICC is driving sustainability and social responsibility, actively promoting resource efficiency through waste management, water conservation, and energy demand management while also supporting community development through capacity-building initiatives and donations. Its efforts are reducing environmental impact, enriching local communities, and developing future industry professionals.
As one of the leading conference venues in South Africa, the CSIR ICC understands its responsibility to protect the environment through its commitment to proactively promote resource efficiency and sustainability in its operations to benefit the communities in which it operates. The CSIR ICC has waste management and recycling, energy demand management, and economic and social responsibility programmes to reduce the impact of the events it hosts.
WASTE MANAGEMENT AND RECYCLING
Separating waste (bottles, cans, glass, paper, plastic, etc.) at the source inside the CSIR ICC enhances the Centre’s awareness of the vast amount of waste it generates. There is a twin-bin system in all public venues and kitchens. Waste is kept separately in special larger bins in the outdoor waste collection area until an accredited recycling provider collects it.
The Centre has installed Essity’s hygiene products in restrooms, to support efforts of resource efficiency and sustainability in its operations. Essity, a manufacturer of hygiene products, has partnered with the United Nations to reach the Sustainable Development Goals. The partnership is supporting global dialogue around hygiene, health, and well-being to improve hygiene standards worldwide.
Through this initiative, the CSIR ICC has seen a 70% reduction in waste in its kitchens and
restrooms, i.e. toilet paper usage. Furthermore, to reduce water usage, the CSIR ICC installed water flow restrictors on all its bathroom taps, saving 187 litres per day.
CAPACITY DEVELOPMENT AND SOCIAL RESPONSIBILITY
Since 2001, the CSIR ICC has contributed to capacity pipeline development by annually appointing in-service trainees studying towards food and beverage and hospitality management diplomas or other industry-related qualifications.
For the 2024/25 financial year, the CSIR ICC is hosting six students from the Tshwane South TVET College for the Visiting Students programme. The intakes have completed their studies in tourism and are currently undergoing eight months of work-integrated learning placement at the CSIR ICC, where they have been placed within various departments.
The programme exposes the students to a real-life environment that links the value generated from day-to-day work to organisational impact. The learning experience challenges the students to move beyond their established classroom routines into a professional working zone.
“I am learning about the operations of an accommodation establishment, including housekeeping, gardening and maintenance of a building structure. From the reviews received
from customers, it is evident that Entabeni Accommodation is an excellent establishment,” shared Lebogang Leso, one of the visiting students.
Furthermore, the CSIR ICC recently donated essential kitchen appliances, outdoor furniture, banqueting serveware and other necessities to the Eersterust Welfare Organisation for the Aged, located in Eersterust, Pretoria. The welfare organisation provides safe accommodation and other welfare care for the elderly, disabled and homeless people.
The CSIR ICC remains a contributor to community development by providing access to resources through various initiatives and urging other hospitality industry establishments to have community programmes that ensure adequately skilled individuals are available for employment. 4
Located in Tshwane, the academic and research hub of South Africa, the CSIR International Convention Centre (CSIR ICC) offers superb facilities with conference, function and exhibition venues accommodating between 10 and 500 guests – with groups as large as 1,000 hosted at times. This ideal venue has an experienced team and network of qualified suppliers to arrange special and extraordinary social events.
The CSIR ICC also boasts auditoriums with interpreting booths and equipment, a VIP holding suite, free Wi-Fi access, ample complimentary parking and stringent security measures.
Meiring Naude Road, Brummeria
Pretoria
t: +27 12 841 3884
e: icc@csir.co.za
www.csiricc.co.za
Setting a new standard for event collaboration
Mike Lysko, Founder of Flock Eventing Platform, reveals how its partnership with SparkSmiths hasn't just resulted in game-changing benefits – it paves the way forward for industry synergy.
Mike Lysko, Founder of Flock Eventing Platform
In the fast-paced world of event planning, success hinges on one thing: flawless execution. The real magic happens when industry leaders join forces, blending their strengths to create something extraordinary.
ALIGNING EFFORTS
Our partnership with SparkSmiths for the global Salesforce World Tours that took place in over 18 countries is a perfect example of how collaboration isn’t just a strategy – it’s a game-changer. SparkSmiths, well-known for their event technology solutions, identified a gap in managing seamless event registration and badge printing for Salesforce’s massive events. Instead of trying to juggle it all themselves, they brought us in at Flock Eventing Platform to handle these critical tasks. That move speaks volumes about understanding your strengths and knowing when to collaborate to elevate the entire experience for your attendees.
For us at Flock, this partnership was exciting, focusing on what we do best with providing our mobile app and lead scanning solutions – and it
paid off in a big way. Managing registration and badge printing for Salesforce events across 18 cities and serving over 27,000 attendees wasn’t just a win for SparkSmiths; it was a milestone for us too. It reinforced something we’ve always believed: when you align with the right partners, scaling up and delivering world-class events becomes not only possible but inevitable.
This collaboration didn’t just make the events run smoothly – it opened doors. Our involvement with Salesforce events expanded Flock’s global reach and connected us with new opportunities in the international event space. More importantly, it showed prospective clients the value of working with a team dedicated to
seamless event logistics. We’ve since gained broader recognition as a trusted leader in event solutions, and that momentum is fuelling our growth in ways we hadn’t imagined.
WE CANNOT GO IT ALONE
The events industry is massive, and no-one can master every piece of the puzzle. Sparksmith’s decision to collaborate with us highlighted an essential truth: focusing on what you do best and partnering with experts for everything else leads to better results. Trusting specialists to handle their parts so every detail, big or small, is executed flawlessly. And that’s what leads to unforgettable experiences for attendees.
But here’s the bigger picture – collaboration in this industry isn’t just about dividing tasks. It’s about bringing together different visions, talents, and innovations to create moments that truly resonate. Working with SparkSmiths reminded us of the incredible power that lies in partnership. It drives innovation, improves efficiency, and most importantly, delivers better outcomes for clients and guests alike.
As the events landscape continues to evolve, embracing collaboration is no longer optional –it’s essential. Imagine the possibilities when event tech innovators, logistics experts, and creative agencies come together. The industry can break boundaries and set new standards for success. SparkSmiths and Flock’s partnership is proof of that, and I hope it encourages others to build similar relationships.
Looking ahead, I’m excited for what’s next. At Flock, we’re committed to fostering more partnerships that challenge the status quo and push the industry forward.
Collaboration is the future, and we’re ready to be at the forefront of it.
Here’s to more game-changing partnerships and events that leave lasting impressions! Visit www.flock.events to know more. 4
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BRINGING EVENTS TO LIFE
Shining a light on the critical role that AV and lighting suppliers play
The success of any event in the MICE industry hinges on perfect audio-visual and lighting execution. Meetings explores the offerings of some of the country’s leading suppliers to understand why their services are so sought after.
Behind every great presentation, immersive gala dinner, or high-energy product launch, audio-visual (AV) and lighting suppliers work tirelessly to ensure that technology enhances the event experience rather than hinders it. Their technical expertise, commitment to sustainability, and ability to execute builds and breakdowns on time, every time, make them indispensable partners in event planning. Their work extends beyond just providing equipment – they bring events to life by creating immersive environments, setting the mood with dynamic lighting, and ensuring crystal-clear audio that captures every word and note. Without their meticulous planning, innovative solutions, and precise execution, even the most well-organised event could fall flat.
In a highly competitive industry where first impressions are everything, AV and lighting suppliers play a fundamental role in ensuring that events are visually stunning with a slick execution. From orchestrating high-energy corporate events to crafting intimate gala experiences, their work is at the heart of the MICE industry’s ability to deliver exceptional events that leave a lasting impression.
EPH PRODUCTIONS: CRAFTING
EXTRAORDINARY EVENTS SINCE 1998
EPH Group specialises in transforming events into unforgettable experiences with world-class technical and event management solutions. The company’s extensive expertise, cutting-edge skills, and industry-leading resources allow it to deliver tailored solutions for every event – from sound and audio-visuals to lighting, staging, LED screens, microphones, custom-built stages and sets, and corporate graphics.
EPH Group is set apart by its passion for delivering excellence matched by an unwavering commitment to customer service. From concept to execution, EPH Group works closely with clients to ensure their events surpass expectations.
Under the visionary leadership of Leon Pheiffer, EPH Group has become a sought-after event partner. With Cameron Pheiffer now taking the reins, the future looks promising.
EPH Group provides solutions for:
• Corporate events: Conferences, product launches, and award ceremonies.
• Fundraisers, galas, and exhibitions: Elegant events with seamless execution.
• Parties and socials: Private celebrations with precision and flair.
• Music festivals and concerts: Electrifying experiences with superior technical expertise.
EPH Group’s client roster includes global brands such as Telkom, PVC, FNB, Nedbank, Showmax, Coca-Cola, Deloitte, Ford, and Huawei, among others. These trusted partnerships underscore the company’s dedication to delivering excellence.
WHY CHOOSE EPH GROUP?
• Turnkey event solutions: Every technical aspect is expertly managed, allowing clients to focus on their experience.
• Innovation and creativity: EPH Group thrives on pushing creative boundaries to deliver unique concepts with lasting impact.
• 24/7 white-glove service: With meticulous attention to detail, every event element is executed flawlessly.
• 135+ years of collective expertise: Regardless of scope, budget, or audience, the team provides solutions that guarantee success.
EPH Group is a trusted partner dedicated to making every vision a reality. Every event deserves to be extraordinary, and EPH Group is committed to making that happen.
Visit ephevents.co.za to discover how EPH Group can elevate your next event.
Images credited to EPH Group
Images credited to EPH Group
AV UNLIMITED DELIVERS NEXT-LEVEL EVENTING
AV Unlimited is an audio-visual staging company based in Northriding, Johannesburg. With more than 30 years of experience in the industry, the company has established itself as a leader in delivering comprehensive technical production services for a wide array of events.
The company’s core services encompass technical innovation, from the initial stages of creation and curation to the final phases of implementation and operation. This holistic approach ensures that clients receive end-to-end solutions tailored to their needs.
With a diverse range of clients, AV Unlimited’s impressive portfolio includes collaborations that reflect their versatility and commitment to excellence. Its dedication to investing in staff development ensures that technicians are equipped with the latest skills required in the ever-evolving audio-visual industry. This focus on continuous improvement enables AV Unlimited to consistently deliver efficient and reliable services.
The company’s extensive experience and comprehensive service offerings make it a trusted partner for clients seeking innovative and reliable audio-visual solutions. See how AV Unlimited adds sparkle to every event by visiting their website: www.avunlimited.co.za.
AV DIRECT PROVIDES HIRE, SALES, STAGING AND TECHNICAL SUPPORT
AV Direct is a premier audio-visual and technical event production company headquartered in Cape Town, South Africa, with operations extending to Durban and Johannesburg. Renowned for its comprehensive services, AV Direct offers equipment hire, installations, and full-scale event management, ensuring seamless execution for a diverse range of events.
Core services:
• AV equipment hire: AV Direct provides an extensive selection of high-quality audio-visual equipment, including sound systems, visual displays, lighting rigs, staging setups, and power solutions. This ensures clients have access to the latest technology tailored to their event requirements.
• Event production: The company specialises in organising and managing various events such as conferences, exhibitions, roadshows, product launches, weddings, and gala events. Their services encompass video production, 3D stage design, set construction, and comprehensive event management, delivering bespoke solutions that align with clients’ visions.
• Technical support: AV Direct is committed to providing exceptional technical support, with a team of skilled professionals dedicated to ensuring the running of all equipment and systems during events. Continuous training and on-site experience are integral to their approach, guaranteeing high standards of service.
AV Direct has successfully executed events for some of South Africa’s most prominent brands, demonstrating their capability to handle projects of varying scales and complexities. Their portfolio includes national roadshows, corporate conferences, and high-profile gala events, all delivered with meticulous attention to detail and professionalism.
Often praised for their enthusiasm, professionalism and the significant impact they’ve had on event success, AV Direct exceeds expectations and their dedication to client satisfaction.
With a reputation for excellence and a comprehensive suite of services, AV Direct stands as a trusted partner for those seeking innovative and reliable audio-visual solutions in South Africa. To learn about what AV Direct can do for you, visit www.avdirect.co.za.
SUSTAINABILITY AND EFFICIENCY IN AV AND LIGHTING
As the MICE industry embraces more sustainable practices, AV suppliers can play a role in reducing the environmental impact of events. Energy-efficient solutions, streamlined logistics, and eco-friendly technologies are ways to help the industry move towards a greener future.
Energy-efficient LED lighting
Switching to LED lighting reduces energy consumption and carbon footprints while maintaining high-quality event visuals. LED technology also produces less heat, reducing the need for additional cooling systems.
Optimised equipment logistics
Suppliers that streamline transportation, use modular setups, and reduce waste help minimise the environmental footprint of large-scale events. Efficient planning and reusable equipment also contribute to sustainability efforts.
Waste reduction and recycling
By implementing responsible disposal methods and reducing single-use materials, AV suppliers ensure a more sustainable approach to event production. 4
Exhibitors dazzle at the EXSA-llence AWARDS
Meetings delivers the highlights of the 2024/25 EXSA-llence Awards, which culminated in a spectacular evening of celebration and recognition of the exhibition industry’s crème de la crème.
The exhibition industry arrived on the evening of Thursday January 23, 2025, at the Midrand Conference Centre in high spirits for the much-anticipated 2024/25 EXSA-llence Awards.
The theme of this year’s Awards, ‘The Tide is Turning’, saw exhibitors, stand builders and technical and decor specialists, among others, all convene to celebrate excellence, innovation, and growth in the exhibition industry.
“It’s both an honour and a privilege today as we celebrate excellence within our industry. As Chairperson of EXSA, I’m incredibly proud of the remarkable achievements we have witnessed over the years,” enthused Sibusiso Mncwabe, Chairman of EXSA during his opening address.
The day began at 09:30 with the EXSA Conference, featuring thought-provoking discussions and insights from industry leaders.
A highlight was guest speaker Ryan Stramrood. Ryan is a renowned inspirational speaker and performance coach whose remarkable stories of resilience and achievement set the tone for the day and left attendees inspired.
The spotlight then shifted to the EXSA-llence Awards, which took place in the evening. With a dress code of tropical-formal, guests turned out in Hawaiian shirts and floral dresses, creating a vibrant yet elegant atmosphere. The Awards recognised the remarkable contributions and achievements within the exhibition industry as
they celebrated their accolades and that of their peers.
Meetings would like to congratulate each of the EXSA-llence Awards winners and recipients and thank the EXSA team for making sure we could be part of the celebrations!
And the EXSA-llence Awards winners are....
The award for the Best Event 2024 went to the team at Specialised Exhibitions
Brilliant Branding and GL events SA tied for the Best Stand Design Award (12m² or Less)
Hall of Fame winners - Simon Aubrey, Irene Costa and Emmanuel Patty with Mncwabe
The recipient of the Chairman's Award - Presley Mokotedi, Director at Garona Communications and Projects
Scan Display represented in the 200m² and Larger category for Best Stand Design
The team at Ryce Design celebrate their win of the Best Stand Design Award for their 25-50m² build. They also won in the 101200m² category
Jane and Paul beam over their win of the Best Stand Design Award (200m² and Larger category)
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Unpacking the economics of MICE
Londi Khumalo delves into how supply and demand within Africa’s MICE market spotlight two sides of the intra-African growth coin and reveals what we can expect for 2025.
Africa’s MICE industry experienced uneven growth in 2024, reflecting broader economic trends. While the continent’s overall real GDP is expected to remain at around 4% in 2025, high inflation across many African nations continues to erode purchasing power, which could dampen spending in certain sectors. East Africa stands out as a leader in economic growth, with the region’s GDP projected to rise to 5% in 2025. Countries such as Rwanda, Kenya, Ethiopia, Uganda, and Tanzania have all seen steady growth, largely due to increased government investments in infrastructure and connectivity, creating a positive environment for MICE activities.
Hotel investments reflect a similar trend, with the W Hospitality’s Hotel Chain Development Pipelines in Africa report noting a 9.1% increase in the African hotel development pipeline, now totalling 524 hotels. North African countries, particularly Egypt and Morocco, are major contributors to this growth, while East Africa, including Kenya and Ethiopia, is also ramping up investments in hotel infrastructure to cater to the growing demand for MICE-related travel. Moreover, tourism numbers rose in 2024 as Africa welcomed 6% more tourists between January and September 2024, compared to the
same period in 2019, signalling a strong recovery and continued interest in the continent as a destination for both leisure and business travel.
MICE DEMAND
The need to trade and share knowledge continues to fuel the growth of business events across Africa, with various sectors seeking platforms for dialogue and collaboration.
A review of 200 business events on the Niche Partners Africa Insights Dashboard highlights that African meetings have progressed slowly but strategically across the continent. This cautious, calculated approach is driven by the need to ensure that the relevant ecosystems are in place to attract and engage delegates, ultimately benefiting event organisers.
In Africa, corporate, government, and professional association markets are the primary drivers of the business events sector.
Interestingly, associations in Africa present a unique trend compared to the global landscape. In contrast to the global market, where non-profit associations may dominate rotational events, Africa’s business events are largely driven by the corporate and government sectors, with professional associations within key trade sectors. These groups have less formal
rotational structures that are more dependent on business and social ecosystems.
Non-profit associations in Africa have defined predictable patterns for event rotations and bidding structures, which allows for stability in organising future events. It is worth noting that sectors not directly tied to trade face greater financial challenges for rotation between countries compared to their counterparts in trade-focused industries. The financial needs of these non-trade sectors appear to be
higher, suggesting that, although the market for non-profit and educational events is active, these organisations may require more financial resources to sustain their participation in the growing MICE sector.
The growth of trade across Africa is deeply linked to the economic progress of individual countries, with trade numbers and delegate attendance in visa-free nations demonstrating continued optimism for the MICE sector. However, a significant challenge remains in establishing clear, formalised routes to market. The MICE ecosystem across Africa remained fragmented in 2024, with event organisers operating within country-specific formats that have not yet been standardised or fully coordinated. This fragmentation makes it difficult for business event organisers and suppliers to connect with one another, hindering cross-border collaboration. To address this, the African Insights Dashboard aims to serve as more than just an informational portal – it provides a digital meeting place for opportunities. Through its qualification framework, Niche Partners has designed a platform that allows event organisers and suppliers to interact and explore potential partnerships without the need for continuous travel or lengthy preliminary discussions, significantly reducing both costs and time investments.
In addition to these operational hurdles, businesses in Africa must navigate the political and social landscape, as leadership changes often have a direct impact on sector focus and spending priorities. Elections and political shifts in 2024 further impacted the progress made in several countries, resulting in stagnation in the sector due to reformed national budget priorities. There were positive developments that helped alleviate some of these challenges. The African Union (AU)’s Agenda 2063, which focuses on the free movement of people across the continent, continues to gain traction. In 2023-24, 17 African nations improved their visa scores, easing travel restrictions through enhanced visa-free regimes, visas on arrival, or e-visas. Countries like Benin, Rwanda, Seychelles, and Ghana are leading the way in visa openness, making it easier for business travellers to move freely across the continent. Notably, 16
of the top 20 most visa-friendly countries are located in West and East Africa, reinforcing the importance of these regions for future MICE growth.
As these visa policies evolve, they promise to simplify cross-border travel for MICE events, contributing to the sector’s expansion. The need for a more cohesive, streamlined MICE ecosystem across Africa remains, requiring continued collaboration and innovation among event organisers, suppliers, and governments to ensure sustained growth in the years ahead.
MICE SUPPLY
The MICE sector in Africa faces significant challenges on the supply side. While demand for meeting venues, professional conference organisers, and government support continues to rise, these critical components remain underdeveloped. Despite pockets of growth driven by trade in countries like Morocco and Egypt, 2024 saw limited expansion in MICE facilities. Furthermore, government support, particularly through convention bureaus, has declined, further hindering efforts to attract and facilitate business events.
One of the primary obstacles to the growth of Africa’s MICE industry is the lack of data to drive investment. Additionally, the absence of a unified approach across countries, coupled with a fragmented understanding of the industry’s value, contributes to a disjointed narrative that blurs the lines between MICE, tourism, and related sectors. This lack of formalisation and clarity on the MICE industry’s role in national economies complicates efforts to build a cohesive and thriving ecosystem.
Despite these challenges, there is good news on the horizon: Africa’s private sector is becoming increasingly aware of the opportunities within the MICE market and is responding with investment and innovation. Private players, from hoteliers to event organisers, recognise the untapped potential and are actively expanding meeting spaces and attracting business events across the continent. These developments signal a growing confidence in the longterm viability of the MICE sector, even as the broader infrastructure and support mechanisms remain underdeveloped.
Moreover, business event organisers are actively seeking regional partnerships to align their events with the growing demand for sector-specific trade shows and conferences. The focus is shifting toward creating long-term, mutually beneficial relationships rather than relying on one-off events. As competition increases, the MICE industry is evolving into a more strategic and dynamic sector, driven by players who understand the importance of collaboration, value creation, and sustainable growth.
2025 AND BEYOND
Looking ahead to 2025, the private sector is expected to continue investing in the MICE industry, with further development in meeting spaces, exhibition venues, and sector-specific trade shows. The ongoing shift towards win-win partnerships, where conferences and exhibitions serve as long-term growth drivers, will likely define the next phase of the continent’s MICE evolution. Despite the existing gaps in the ecosystem, the trajectory of growth remains strong, and the sector is poised for continued development as Africa solidifies its place as a key player in the global business events market.
The sector in Africa has a unique opportunity to lead economic and social development on the continent, especially as global events like the 2025 G20 summit shine a spotlight on Africa’s growth potential. Represented by the AU alongside major global powers and regional bodies, Africa is positioned to leverage this stage to highlight its investment opportunities across key sectors such as trade, tourism, and innovation. With the 2030 agenda just five years away, the summit offers the private sector a valuable chance to collaborate with governments, showcasing the transformative impact of the MICE industry in driving trade, tourism, and research. This event presents a powerful platform for Africa’s MICE industry to catalyse progress and performance changes across the continent.
Londi is the Founder of Niche Partners (www. nichepartners.org). Connect with her at www. linkedin.com/in/londi-khumalo-1a00737a.
WHO WE ARE
Barmotion is a leading provider of creative mobile hospitality and innovative branding solutions. Founded in 2010, we are celebrating 15 years of delivering a full turnkey hospitality service to the events and exhibitions industry. With offices in Cape Town, Johannesburg and Durban, our footprint extends to the whole South Africa. We also have a small but growing presence in the UK.
WHAT WE DO
MOBILE BARS AND INFRASTRUCTURE
We come to you with a fully equipped bar setup, including the structure, on-site staff, and hassle-free build-up and breakdown services.
HOSPITALITY SOLUTIONS
We bring in all of the equipment, consumables, and trained staff to provide an end-to-end service for the entire duration of your event.
BRANDING
We offer brandable opportunities across all our platforms, so you can white-label our service as your own.
We can set up full hospitality infrastructure wherever you need – at the 5th hole on a golf course, a basement parking lot, or the rooftop of your company’s building. The sky is the limit!
EVENT HOSPITALITY REIMAGINED
If you’re looking for ways to create visibility for your organisation throughout a conference or tradeshow, how would a speciality coffee or smoothie bar at your event or exhibition stand engage event participants and elevate their experience?
Now imagine branding each element – think ‘printed’ coffees with branded sleeves and a fully kitted-out bar and staff complement tailored to your theme that will amplify your message and take your brand to the next level!
We conceive the most creative hospitality offerings with solutions that can include cool colour-changing beverages to reflect a new product or relaunch and menus designed to capture the essence of your organisation to a ‘T’.
At Barmotion, we know how to ensure that your corporate identity is carried throughout your activation to give your brand tangibility and leave a lasting impression on every attendee!
WHY CHOOSE US
Led by a team of professionals with decades of expertise, Barmotion is known for its reliable and responsive service. We utilise industry-leading equipment and source the highest quality ingredients to provide unique event hospitality solutions that meet every client’s needs.
UNLOCK YOUR TEAM'S TRUE POTENTIAL WITH TEAM EVENTS
Team Events is a premier provider of team-building and entertainment solutions, dedicated to transforming workplaces into vibrant and joyful environments. The company enhances team dynamics by fostering better relationships, alignment, and increased confidence.
Team Events’ diverse range of services includes:
• Team-building games and activities, such as interactive drumming, fire dancing, amazing races, and corporate fun days for teams and their families.
• Entertainment featuring unique acts like fire dancers, jugglers, clowns, and more, brings a world of fun and colour to your event.
• Performances by local talents, including one-man bands, duets, harpists, and African drummers.
• Engaging wellness workshops that are hands-on, enjoyable, and designed to teach lifelong health habits.
With over 30 years of experience, Team Events specialises in infusing enjoyment into office culture. Its mission is to unite individuals, fostering lasting connections and enhancing teamwork. Through engaging interactive workshops, Team Events inspire joy and promote effective communication among team members. Its primary goal is to create memorable experiences that elevate morale while aligning with your company’s objectives.
Team Events’ interactive sessions are tailored to meet the specific needs of your event, whether it's a company team-building session, a product launch, or a special celebration.
Team Events celebrates the creativity and joy that comes with its role, helping teams forge stronger connections while creating unforgettable memories together. They are ready to collaborate to create something truly magical… Are you?
For more information or to book Team Events for your next corporate gathering, product launch, or team build, contact: Craig Willis, Team Influencer at Team Events sales@teamevents.co.za +27 (0)63 447 7282 www.teamevents.co.za
FIRETRIBE: IGNITING INSPIRATION AND MAGIC
FireTribe is more than a performance company; it celebrates artistry, connection, and transformation. Since 2006, FireTribe’s performers have captivated audiences across South Africa with breathtaking fire and LED shows that bring light and magic to events.
The company’s journey began with a mission: to share the transformative power of flow arts. Combining movement, rhythm, and skill, flow arts create mesmerising displays of creativity and precision. FireTribe don’t just perform – they craft unforgettable experiences that leave audiences spellbound.
What sets FireTribe apart is its dedication to large-scale, fully choreographed fire and light performances featuring up to 10 performers.
From weddings to corporate events, their shows turn moments into memories, filling the air with awe and wonder.
Beyond entertainment, FireTribe believes in the positive impact of flow arts. Its performers spark joy, encourage mindfulness, and foster personal growth. As an organisation, it is passionate about growing and supporting the flow arts community in South Africa. Through workshops, collaborations, and mentorship, FireTribe empowers aspiring artists to explore their potential and share their light.
FireTribe is rooted in creating connections between performers and audiences and within the community they cherish. As artists, they aim to inspire change and make a difference, using the universal language of movement and light to ignite imagination and leave a lasting impression.
FireTribe isn’t just about performances – it is about transforming moments into magic and celebrating the beauty of art and connection.
To book FireTribe and learn more about their classes and products, visit www.firetribe.co.za.
A talented artist from Durban, South Africa, MAJOZI is celebrated for his authentic music, heartfelt storytelling, and commitment to sustainability. His journey began with the release of his debut EP, Marvelous Light, in 2013. Since then, he has captivated audiences with his unique sound, blending themes of faith, love, and self-reflection with a forward-thinking, eco-conscious approach to his craft.
MAJOZI’s first full-length album, Fire (2016), soared to the Top 3 on iTunes and earned a nomination at the 2017 South African Music Awards for Best Adult Contemporary Album. His self-titled album MAJOZI (2018) featured two chart-topping singles, Waiting and Somebody, and a memorable collaboration with the Grammy-winning Soweto Gospel Choir.
Beyond his music, MAJOZI actively champions sustainability within the entertainment industry, focusing on minimising the environmental footprint of his work. From eco-friendly tour practices to mindful collaborations, his ethos reflects a deep respect for the planet, aligning with his goal to create not just meaningful art, but also a lasting positive impact.
MAJOZI has graced major South African festivals such as Rocking the Daisies and OppiKoppi, toured internationally, and opened for global acts like The Lumineers and Calum Scott. His recent performances at the 2023 SXSW Festival in Texas and sold-out UK shows in 2024 underline his global appeal.
His latest album, A Great Exchange (2023), is a testament to his artistic evolution, emphasising themes of love, vulnerability, and collaboration. As a multi-instrumentalist and one of only three Fender ambassadors in South Africa, MAJOZI inspires others with his sincerity, optimism, and eco-minded artistry.
To learn more about MAJOZI or stream his music, visit www.majozi.co.za.
MEET MAJOZI
INDUSTRY VIEWS
Excellence in exhibitions ROAR AWARDS
The 6th Annual ROAR Awards celebrate the achievements of the exhibition industry that set the bar for excellence.
The highly anticipated 6th Annual AAXO ROAR Awards is set to take place on March 27, 2025, at the prestigious Johannesburg Expo Centre. The AAXO ROAR Awards continue to recognise and celebrate outstanding achievements in the exhibition and events industry across Africa.
This annual gala event honours excellence in Respect, Opportunities, Achievements, and Recognition (ROAR), acknowledging organisers, venues, and suppliers who have demonstrated innovation, exceptional service, and dedication to elevating industry standards.
INSPIRING EXCELLENCE
The AAXO ROAR Awards have become a hallmark event in the African exhibition landscape, fostering a culture of excellence and inspiring industry players to push boundaries. As we celebrate the sixth edition, we look forward to recognising the remarkable efforts that drive the sector forward.
The 2025 AAXO ROAR Awards will feature an evening of glamour, networking, and recognition, bringing together leading
professionals, decision-makers, and stakeholders from the exhibition and events industry. Award categories will include Best Trade Show, Best Consumer Exhibition, Best New Exhibition, Best Supplier, and Best Stand Design, among others.
TAKING CENTRE STAGE
In addition to honouring outstanding contributions, the awards provide a platform for industry collaboration and knowledge exchange, reinforcing Africa’s position as a key player in the global exhibition market.
Join us as we celebrate the best in the exhibition industry at the 6th Annual AAXO ROAR Awards – where excellence takes centre stage! 4
3 REASONS WHY THE EXHIBITION INDUSTRY PARTICIPATES IN THE AAXO ROAR AWARDS
1. Recognition: The Awards showcase the hard work and achievements of the industry on a national stage.
2. Credibility: The Awards give exhibitors, organisers and marketers the opportunity to elevate their brand with a prestigious industry accolade.
3. Celebration: Join the best of the industry for a night of glitz, glamour, and celebration.
Contact Anthea at anthea@aaxo.co.za for more information on attending the Awards.
ANTHEA BUYS OFFICE MANAGER: AAXO
THINKING GREEN
INDUSTRY VIEWS
Greener events require greener actions
TAUBIE MOTLHABANE CEO: THE CAPE TOWN INTERNATIONAL CONVENTION CENTRE
More than ever, organised events will be crucial to addressing the global challenge of sustainability, and convention centres like South Africa’s CTICC are paving the way to greener conferences.
The 2025 edition of the Global Risk Report, published by the World Economic Forum, reflects the global concern about climate change and the impact it has, with 5 out of 10 risks identified connected to the environment.
The report offers quite a pessimistic view of both the short- and long-term future. In the short term, misinformation, extreme weather events and state-based armed conflicts are considered the biggest risks. In the long term, these factors are all linked to the environment: extreme weather events, biodiversity loss and ecosystem collapse, and critical changes to the earth’s systems.
Perhaps we are naïve or overly optimistic, but we believe it is still not too late to address the greatest challenge we face. However, it will take all stakeholders involved to agree on the steps to be taken. And it will involve massive investments.
As an example: Citigroup will invest more than £1 billion (R22.8 billion) in refurbishing their Canary Wharf tower in London. While it would be significantly cheaper to simply knock down and rebuild the tower, they decided to reuse the existing structure as it was more sustainable.
CONVENTION CENTRE-LED EFFORTS
Convention centres worldwide will support the ‘next big wave’ in two ways: they will be the
obvious platforms to bring together global communities who will come up with the solutions for humanity’s biggest challenge AND they will show the way by systematically reducing the footprint under their control.
Many convention centres across the world are making efforts to do so and are reporting these efforts in the form of ‘roadmaps’ to the Net Zero Carbon Initiative, which is spearheaded by the Joint Meeting Industry Council (JMIC). The effort required to do so should not be underestimated, given the number of thresholds, which can vary from financial efforts required to restrictions imposed by local governments.
Cape Town International Convention Centre (CTICC) is leading the way on the African continent, initiating the change already in 2009, when the NOW (Nurture Our World) team was created. Like many other convention centres, CTICC works on two fronts: making sure its overall footprint is being reduced systematically in our operations and offering full transparency regarding the event-based footprint in the form of data and reporting.
THE ROLE OF TECH
Data and technology will indeed be crucial in the worldwide movement towards sustainability.
AI and more particularly AI-agents will help the event industry in better understanding and mastering the variables which are under its control. The remarkable thing is that the number of companies developing this type of technology is increasing drastically. There are currently over 600 start-ups active in the field of AI agents, and the market value is expected to grow from US$5 billion (R92,3 billion) today to $47 billion (R868,3 billion) by 2030. Some of the technology already available to reduce food waste can make a significant difference and – as ‘collateral’ –positively impact P&L.
Delivering truly green events is more than a mindset – we need to think and act green. And this is not in contradiction with a commitment to economic growth. As Daniel Susskind, Professor of Economics at King’s College London and researcher at the Institute for Ethics and AI at Oxford University, puts it in his most recent book, growth comes from the discovery of using the scarce means we have most efficiently.
So, how do we use our limited resources to ensure that we thrive in the future?
Human creativity and ingenuity have provided us with formidable progress over the last centuries. Now, we must put those same forces to work to ensure the next generations will have the same opportunities. 4
SVEN BOSSU CEO: AIPC
THE LOGISTICS OF EVENT SUSTAINABILITY
INDUSTRY VIEWS
The 3 Ps of sustainable event logistics
Sustainable event logistics can be complex, but with planning, preparation, and dedicated partnerships, anything is possible.
Sustainable event logistics require meticulous planning, forward-thinking strategies, and a commitment to reducing environmental impact. This was the core message delivered by the International Exhibition Logistics Association’s (IELA) Sustainability Working Group Leader, Orphee Beinoglou, during a virtual workshop on November 26, 2024, hosted by the Event Greening Forum (EGF). With a wealth of experience in the field, Orphee highlighted actionable tips and best practices for event organisers seeking to improve the sustainability of their logistical operations.
Tip #1: PROACTIVE PREPARATION
According to Orphee, planning ahead reduces your fleet’s emissions, saves fuel and maintenance costs, and minimises the last-minute scramble to offset carbon footprints. Key to this preparation is supply chain management and responsible purchasing practices. Identifying and prioritising logistical needs early allows organisers to optimise fleet operations, ensuring that vehicles are loaded to full capacity to reduce the number of trips required. “Vehicles travelling empty or half-empty should be avoided,” Orphee emphasised.
Tip #2: STRATEGIC WAREHOUSE PLANNING
The choice of warehouse location also plays a critical role in reducing carbon emissions.
Facilities near the event venue and air or seaports significantly minimise transportation distances and associated emissions.
Orphee also recommended choosing warehouses that incorporate sustainable solutions, such as LED lighting or photovoltaic panels, for an even greener approach.
Direct delivery to event venues can offer further environmental savings, though this is not always feasible, particularly for larger venues with multiple rooms or zones. In such cases, warehouses help streamline transport to specific areas, improving efficiency.
Tip #3: LEVERAGE EXPERTISE AND PARTNERSHIPS
Specialised freight forwarders and on-site contractors provide valuable expertise to refine logistical processes. “All IELA’s members are specialised freight forwarders with experience in the countries where they operate,” Orphee noted. These professionals are well-versed in local conditions and venue-specific requirements, enabling them to make informed, sustainability-focused decisions.
Furthermore, the subcontractors and suppliers involved in an event also contribute to its carbon
footprint. Orphee stressed the importance of selecting partners who adhere to sustainability goals or educating existing suppliers about evolving best practices. For example, organisations like IELA and the EGF maintain Codes of Conduct that include robust sustainability standards, ensuring their members are aligned with industry advancements.
Tip #4: TRUSTING AND INDUSTRY STANDARDS
A recurring theme in Orphee’s address was the importance of trust and adherence to established standards. He cautioned against seeking cheaper or less stringent alternatives, noting, “If associations tell you this is the process, you shouldn’t go shopping for a cheaper or easier alternative, as it might only end up costing you more money.”
The EGF was founded to collaborate with global associations like IELA and the JMIC to bring sustainable standards and solutions to the South African MICE industry.
By partnering with trusted organisations and prioritising sustainability from the outset, event organisers can ensure their logistical processes align with industry-leading practices. . 4
JOHN ARVANITAKIS, CHAIRPERSON: EGF
EXHIBITION WINS
The tide is turning
INDUSTRY VIEWS
Sibusiso Mncwabe reflects on EXSA’s gains in 2024 and looks ahead to what’s in store for the association this year.
WELCOME TO 2025!
I hope you had a great rest and downtime with your loved ones. Based on the number of projects and shows we executed last year, 2025 will be extremely busy, so hopefully, everyone had a good break over the festive season to energise and prepare them for the year ahead! 2024 was one of the busiest years the industry has seen. As always, we had good, bad, and really ugly times over the past year, which taught us many lessons.
RETURN OF PAST MEMBERS
CREATING AN ECOSYSTEM
“We have many planned projects and working groups that will pave the way forward to benefit our members and the industry at large.”
On a positive note, as EXSA has grown, it is also welcoming back many members who were part of the association years ago. We have seen a huge shift in business and are realising the changes in the needs of our members. We would like to take a moment to publicly acknowledge each of our members and thank them for flying the EXSA flag so high. We share the same challenge of consistently producing amazing work with energy, enthusiasm, and passion, but it is our members who make this industry what it is, and we would never have come so far if it were not for you. To all EXSA members, we truly appreciate you!
Our theme for 2025 is ‘The Tide is Turning’, which has many meanings, but mostly, it’s about focusing on what we don’t see. Like the ocean, people have turmoil and feel helpless to control their environment. Mental health is a major focus, and stress and exhaustion are a real factor. We urge anyone feeling overwhelmed to reach out. Like our vast seas, the industry is an ecosystem of co-dependent factors that work together to thrive in their environment. We all rely on many different services that assist with the success of our projects. This means that our success ultimately comes from forming partnerships and collaborating effectively to reach our goals.
There will be turbulence, riptides, sidewashes and the odd rogue wave, but we are ready and are stronger than we have been for many years, and together, we will forge a path to make the necessary changes and calm the stormy seas.
SETTING OUR SIGHTS AHEAD
This is the year of EXSA-llence for the industry. We have laid a solid foundation and are now
reaping the rewards. Starting the year with the conference and awards is so exciting, and it has definitely been a highlight for everyone that we can celebrate our members’ hard work. You can read more about the winners on page 44.
We have many projects planned and working groups that will pave the way forward to benefit our members and the industry at large. Members of EXSA’s Board are result-driven and are forging ahead with all their projects, which saw exceptional progress in 2024. This year, we will work to make adjustments wherever necessary to ensure that we deliver nothing less than extraordinary.
We will continue collaborating with our fellow associations and government departments, regularly communicating and engaging with everyone.
On behalf of EXSA, we wish not just our association members every success this year, but each individual and organisation that forms part of the exhibition industry. It will undoubtedly be a hectic year, but we anticipate strong growth in skills and profitability as we strive to support our members and the industry as we always have, facing any challenges as a united association. 4
SIBUSISO MNCWABE, CHAIRMAN: EXSA
DEFINING SUSTAINABLE EVENTS
INDUSTRY
VIEWS
Sustainable events redefine industry standards
The PCO Alliance defines sustainability in the context of event planning and execution and explains why sustainability has become a critical focus for the event industry and its stakeholders.
The environmental concerns associated with events are waste generation, energy consumption, and carbon emissions. A recent environmental impact study done in the US found that the average participant at a public event generates approximately 1.5kg of waste per day, and in some instances, it would be more. This study included travel and carbon emissions, food wastage, water and electricity consumption, collateral, and giveaway consumption.
This starts to add up when you consider an event with thousands of attendees over several days. It is overwhelming to try to consider how much waste is generated globally by the MICE industry daily. At the inception of all event planning, we require strategies for sustainable events in our blueprint documents. We need to emphasise starting with sustainability in mind, integrating it from the planning stages rather than as an afterthought.
Here are some key issues that we need to be focusing on:
CONVENIENCE
How is a sustainable event more convenient?
Think of some of the most significant ways events use up precious resources:
One way to erase all those issues is a mixture of virtual, in-person, and hybrid events. By offering attendees a virtual or hybrid option, you give those who may not have been able to attend your in-person event the chance to join remotely. This helps widen your delegate list to go national or global. This is particularly pertinent when choosing a speaker – expensive and unnecessary air travel, accommodation and related expenses and waste are not an issue when a speaker can deliver their talk remotely.
COST-EFFICIENCY
Sustainable events can save money in the long run, whether it is energy savings, food waste reduction, paper reduction, or attendee resources. It makes sense that a more efficient,
• Event locations and formats - Choosing a mix of event formats and staying conscious of event locations for travel will reduce costs.
• Green certifications - Endeavour to source venues and suppliers with green certifications or accreditation for sustainable practices. Calculate the total cost of your events in terms of energy, resources, and pollution produced. Then, it will become easier to make informed decisions about how to run more sustainable events. To make this process easier, look into tools such as Green Event Calculator (GEC), or similar. This tool considers all the aspects of event production, like transport, power generation, and other emissions, to produce a report.
• Digital transformation - Advocate for reducing paper through digital marketing and invitations, apps for event information and collateral, and social media engagement.
• Travel - Incentivise carpooling and ride-sharing. One way to motivate delegates to carpool or ride-share is to offer them incentives, such as free or discounted parking where applicable. Rewards such as gift cards, vouchers, or redeemable points during the conference can also be offered.
• Eco-friendly materials - Use recyclable or biodegradable materials and avoid single-use plastics wherever possible. This goes hand-in-hand with social responsibility and human capital.
SOCIAL RESPONSIBILITY
We need to be mindful of how events can impact local communities, positively or negatively, through their operations. Local suppliers, performers and speakers for conferences, transport companies, conference bags, and gifts should be identified and engaged.
HUMAN CAPITAL
To add to all the obvious approaches to sustainability, there is another approach that our industry needs to address – and that is the retention of human capital. Our industry has a huge turnover of human capital, which is affecting all efforts at not only sustainability but also expertise. Training and education are key in all areas.
By making conscious, informed decisions, we will create events with minimal adverse effects on our planet and community and earn great reputational acclaim from all stakeholders who observe sustainability practices. 4
The case for Africa’s business events industry think tank
Glenton de Kock makes a compelling case for why an African MICE industry think tank could unlock major growth for the sector.
The global business events sector is evolving at an unprecedented pace, with economies recognising the critical role of meetings, incentives, conferences, and exhibitions (MICE) in driving economic growth.
The Business of Events Global Policy Forum, now set for April 1, 2025, highlights the need for structured dialogue between policymakers and industry leaders. Africa, and particularly South Africa, must take note and consider the formation of a dedicated industry think tank to champion policy development, industry growth, and economic impact.
WHY AFRICA’S BUSINESS EVENTS SECTOR NEEDS AN INDUSTRY THINK TANK
Across the continent, business events generate trade opportunities, create jobs, and enhance destination branding. Yet, the industry often lacks structured engagement with policymakers, limiting its potential to influence economic policies effectively. An African industry think tank would:
• Bridge the gap between industry and government: Facilitating ongoing dialogue between public and private sectors.
• Provide data-driven advocacy: Delivering research and insights to shape supportive policies.
• Foster regional collaboration: Creating a unified voice for Africa’s meetings and events industry.
• Drive economic development: Positioning the industry as a strategic pillar for economic diversification and tourism growth.
LESSONS FROM THE GLOBAL POLICY FORUM
The Global Policy Forum, hosted at IET London: Savoy Place, is designed to align industry needs with government agendas, ensuring policies support the sustainable growth of the UK’s events sector. Africa can adopt a similar approach by:
• Establishing regional forums to engage industry leaders, associations, and government representatives.
• Creating an industry policy agenda highlighting the sector’s contribution to economic growth.
• Building data-driven case studies that demonstrate the tangible impact of business events on trade and investment.
THE ROAD AHEAD FOR AFRICA AND SOUTH AFRICA
With South Africa preparing to host the G20 in 2025, there is no better time to drive policy discussions.
An industry think tank focused on evidence-based advocacy and collaboration will ensure the region remains competitive in the global events landscape. By investing in an African business events industry think tank, the continent can unlock new opportunities, strengthen its industry voice, and shape a sustainable future for business events.
The time for Africa to take the lead in shaping its event economy is NOW. 4
GLENTON DE KOCK, CEO: SAACI
NO-SHOW DEBACLE
INDUSTRY VIEWS
Shifting blame has no space in the events industry
The Makhadzi no-show in December led to significant damage to property after unhappy fans took matters into their own hands. Kevan Jones shows how the situation was entirely preventable, emphasising why taking ownership in these instances is so important.
KEVAN JONES, EXECUTIVE DIRECTOR: SACIA
Over the Christmas holidays, there was a serious incident in which music fans attending a festival in the North West province went on a rampage when the featured act failed to arrive for her performance. Having waited several hours for Makhadzi to arrive at the venue, disgruntled fans vandalised the stage and set it alight, causing damage estimated to be in excess of R3 million.
The artist’s management team explained that she had not attended because the music promoter failed to honour their contract and settle the final payment 14 days before the concert. The official statement from Makhadzi’s team noted that she “and her travelling team are informed of events only after all payments have been confirmed.”
While an article on Central News alludes to screenshots of exchanges between the Makhadzi’s team following up on payment with the promoter prior to the event, nobody is disputing that the promoter missed the deadline. However, Makhadzi had already been paid a deposit of R90 000, and she’d released a promotional video encouraging her fans in the province to attend the festival. If her management team had known two weeks before the festival that Makhadzi wasn’t going
to perform, the responsible thing should have been done by notifying fans.
Unfortunately, the mishaps didn’t stop there. The festival organisers, aware that their star performer wouldn’t appear, sent a Makhadzi look-alike onto the stage. The imposter was dressed and coached to perform like the original performer and lip-synced to Makhadzi’s music. Fans weren’t fooled for long and quickly turned their anger onto the stage, sending the tech crew running for their lives and setting the stage ablaze. According to the tech supplier, Torero Productions, SAPS and security crew left just as quickly.
North West police have launched a manhunt to identify those responsible for property damage, but in reality, the event organiser is responsible for the safety of patrons, crew, and equipment on an event site.
Part of the challenge in allocating responsibility is that the Kwaslondon Festival, now in its 16th year, was established to support the Makwassie community by raising funds for needy families and providing educational bursaries. It’s not clear who is ultimately responsible for what went wrong because every person I’ve spoken to points to the collective responsibility of the “community organising team”.
Local community leaders have expressed dismay over the incident, highlighting the festival’s importance in supporting social initiatives.
“This event is meant to uplift the community, and now we’re left with destruction and chaos. It’s heartbreaking,” said a spokesperson for the Makwassie Residents Association.
Sad indeed, but that doesn’t help cover reputational damage or the cost of damaged equipment. Most insurance policies do not cover damage caused by vandalism, riots, public disorder, and civil commotion, so the event organiser isn’t just left with a tarnished reputation; they’re also left with a hefty payment to cover the cost of equipment destroyed in the fire.
This incident is a failure at many levels, reflecting a lack of competence on the part of the talent manager, the event organiser, the safety officer, the security officers, and perhaps even SAPS and the venue owners.
As the investigation continues, there will be a lot of finger-pointing, not least of all by event patrons who didn’t get the entertainment experience they paid for and the tech suppliers who will be looking to recover the value of their damaged equipment. 4
ADVANCING AFRICA’S SUSTAINABLE EVENTS
INDUSTRY VIEWS
Paving the way for sustainable events in Africa
While the
demand for sustainable
events is growing in Africa, we still have a long way to go, writes Doris Rwebangira.
Meeting the demand for more sustainable MICE events in Africa hasn’t been easy, but as long as the industry commits to shifting towards at least 60% sustainability over the next five years, we would have made tremendous progress.
However, like everything in life, implementing change, such as green practices, always comes with its challenges – particularly cost and awareness; two words that bring even the most experienced of organisers to a halt
SUSTAINABILITY STARTS BEFORE DELEGATES ARRIVE
We’ve heard it before: “If you want your campaign to succeed, communicate, communicate, communicate!” But it’s not only about WHAT you communicate, it’s about WHEN you communicate. One of the most effective ways to create a sustainable event is to prepare attendees in advance, which is why pre-event communication is central to this approach. Delegates can then receive information about the event’s sustainable elements and are encouraged to actively participate in reducing
waste and minimising their carbon footprint. In addition to logistics, communication can also serve to educate and create the right mindset. Everyone is inspired by learning something new. By telling the story of why sustainable event practices matter, organisers can foster a sense of responsibility among delegates, ensuring that sustainability becomes a shared goal rather than a top-down initiative.
For sustainability to become the norm within Africa’s MICE space, awareness must extend beyond event organisers to delegates, suppliers, and even policymakers. It requires continuous sensitisation efforts to encourage behavioural change.
SUPPORTING LOCAL COMMUNITIES
A key part of the sustainability strategy has been choosing environmentally friendly materials. What we have done instead of using mass-produced plastic lanyards was source handmade beaded lanyards from women-led SMEs, promoting local craftsmanship while reducing plastic waste. Economic empowerment of local communities, particularly women, is a
great part of sustainable event practices. Similarly, we’ve used name badges made from coconut tree bark – a readily available natural material that is biodegradable, making them a practical and eco-conscious alternative to plasticbased name tags, not to mention this material is certainly a conversation starter at any event!
A PLASTIC-FREE EVENT EXPERIENCE
An initiative planners can consider is providing delegates with reusable water bottles that can be refilled at designated stations throughout the venue. This eliminates the need for single-use plastic bottles and encourages sustainable hydration habits.
We have implemented something similar in the past, and while it can take time for delegates to get used to, it highlights why pre-event communication is vital. Even with the best efforts, events generate a tremendous amount of waste. To manage this effectively, another simple recommendation we can make is to ensure wastebins are strategically placed and clearly labelled for different materials. This improves recycling efforts and minimises landfill contributions. It can also be a powerful way to change mindsets and get people to adopt sustainable habits.
MANAGING THE CHALLENGES OF SUSTAINABILITY
While the benefits of sustainable event planning are clear, one of the biggest challenges is cost. Eco-friendly materials, digital alternatives, and responsible waste management often come at a higher price than conventional event planning methods, but if one isn’t committed in their heart, they won’t commit their pockets either!
The cause must be crystal clear in the client’s mind before they can commit to the cost of running sustainable events.
To make sustainable events a reality in Africa, stakeholders – including governments, private sector players, and event suppliers – must work together to develop cost-effective and scalable solutions that encourage green event practices without driving up expenses.
Sustainability in event management is no longer a trend but a necessity. Although challenges remain, including cost and awareness, there is a growing commitment to greener event solutions. 4
DORIS RWEBANGIRA BOARD MEMBER: SITE AFRICA
An occupational asset
“Speaking balances art and science, and different audiences respond differently.”
TELL US A LITTLE ABOUT YOURSELF. HOW DID YOU GET INTO THE PROFESSIONAL SPEAKING INDUSTRY?
My love for speaking started in childhood when I was asked to share a testimony at church about overcoming bullying in high school. Standing before my peers, I realised how much I enjoyed sharing my story and helping others through my experiences.
After university, opportunities came up to speak within the workspace. From delivering presentations to holding full-day workshops, I decided to say yes to all speaking prospects that came my way – whether it was talking at schools, church, or work, my answer was consistently yes.
WHAT TOPICS DO YOU FOCUS ON, AND WHO TYPICALLY BOOKS YOU FOR SPEAKING ENGAGEMENTS?
I often speak at corporate events and wellness programmes, especially for companies seeking health and wellness expertise. My key topics include:
• Ergonomics and Productivity – Optimising workspaces and habits for better efficiency.
• Workplace Ergonomics – Creating environments that support well-being and performance.
• Entrepreneurial Mindset for Healthcare Professionals – Helping professionals expand their revenue streams and explore new opportunities.
If you want to take part in #thelastword or share
As a qualified occupational therapist with her own practice, Phumla Motsa was recognised by Forbes Africa in 2024 as a rising solopreneur. She isn’t just making waves in her business but also in the world of speaking. Phumla shares her foray as a speaker with Meetings.
WHAT DO YOU LOVE MOST ABOUT SPEAKING PROFESSIONALLY?
I love the challenge of crafting a message. My background in science means I naturally look for formulas, systems, and structures – even in public speaking. I enjoy breaking down complex ideas, studying how leading speakers deliver impactful talks, and testing different formats with my audiences.
WHAT IS YOUR GREATEST CHALLENGE AS A PROFESSIONAL SPEAKER?
While I’m not a speaker by trade, I know I can talk – a lot! However, my greatest challenge as a speaker is the time it takes to tailor a unique, impactful message for a specific audience.
Researching an audience is key to understanding how to craft a message using simple language that ensures attendees can leave with great takeouts.
Speaking balances art and science, and different audiences respond differently. You can sometimes bring all the energy into the room and get nothing or have such a responsive crowd that you can’t leave!
DO YOU HAVE ANY ADVICE FOR ASPIRING SPEAKERS?
Say yes to opportunities and practice relentlessly. I once watched a TED Talk where the speaker used only images instead of words. Inspired, I tried the same approach in a health
economics lecture. It didn’t land as well as I hoped, but I learned from that experience. Every talk is data – you refine, adjust, and improve over time. The only way for this to be successful is if you’re open to the opportunities that present themselves. 4
GETTING TO KNOW PHUMLA MOTSA
Phumla has dedicated her career to studying trends on chronic or frequent acute illnesses and the impact this has on organisations and their employees. Understanding this from a broader socio-economic perspective has given her an advantage in developing strategic interventions that organisations can implement to mitigate health risks and improve employee well-being.
Phumla advocates for her industry by providing holistic client solutions and working toward positive change to improve programmes, services, management, policy, and other systems that impact occupations in daily life. She has engaged with several leaders across various sectors in preparing strategies for improving well-being in the workplace and has spoken extensively on these topics at corporate events and workshops.
Reach out to Phumla at phumla@motsahealth.com.
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World Travel Market Africa delivers the leading global events for the travel industry.
Join over 6000 travel industry professionals as they attend Africa’s leading and only business to business (B2B) exhibition for both the inbound and outbound African travel and tourism markets.
Mirrored on WTM flagship events like WTM London and the Arabian Travel Market in Dubai, WTM Africa delivers a proven mix of Hosted Buyers, Buyers’ Club members, Media representatives, pre-schedule appointments, networking, evening functions and invited travel trade visitors.
Beyond the event we continue to help professionals in the African travel industry to drive commercial success with year-round access to make connections, industry news and developments, trends and technologies from around the world.
Through our industry networks, global reach and regional focus, WTM Africa creates personal and business opportunities providing our customers with quality contacts, content and communities.
