Charity & Not-For-Profit Credentials & Case Studies
Introduction 4mediarelations are broadcast PR specialists who offer everything you need to deliver the most effective, innovative and influential broadcast campaigns. Whether you are interested in TV, radio or online we will provide you with a targeted broadcast PR plan that will connect your brand with your key target audience.
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“ Build your brand through the power of broadcast�
Our Dedicated Broadcast Charity & Not-For-Profit Team 4mediarelations have a dedicated charity & not-for-profit account management team so you can benefit from their deep industry knowledge and expertise for your broadcast campaign. Our charity & not-for-profit consultants are always at hand to offer their expert advice on the best creative solutions for your brand and capitalise on the broadcast opportunities for your PR campaign.
Our account management teams work hand-in-hand with our independent lifestyle news content agency News Data Network to create the most productive media campaigns across TV, radio and online platforms. News Data Network are a trusted news source that provide newsworthy editorial content to the broadcast industry.
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Our Promise To Your Brand • 4 mediarelations will give your brand a voice that will influence opinions through the power of broadcast media • G row your brands impact through direct and powerful messaging • Give your campaign the right creative steer that will get people talking • Deliver tangible results • Ongoing support from our dedicated account management team
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“ Give your brand a voice and get people listening”
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“ Broadcast editorial content trusted by the media.�
Our Expertise • A senior account management team with over 70 years combined experience in broadcast PR and journalism • An excellent track record of producing innovative, integrated and effective broadcast PR campaigns • Run a specialist Lifestyle News Content Agency called News Data Network who are a trusted news content provider to the broadcast industry • Secure over 3,000 IOC per month • Fully equipped in-house radio and TV studio, incorporating all the latest technology • Success related so clients only pay for the coverage that is secured • Work with some of the UK’s leading consumer brands including Asthma UK, The British Dental Health Foundation, The British Association for Adoption and Fostering, The Wildlife Trusts, The International Glaucoma Association, ActionAidUK.
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Our Methodology Creative Treatment Process A creative meeting will be arranged to discuss key messaging and devise a media plan before the creative copy is written Ongoing Campaign Support A dedicated Account Manager will be at hand to offer guidance and advice throughout the campaign
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“ Broadcast the right way and get people talking about your brand�
Reassurance You will be kept informed every step of the way with regular campaign updates Lifestyle News Content Agency News Data Network, our in-house media team of journalists and media professionals will work on your behalf to secure key coverage Success Related You only pay for the coverage secured, working to an agreed and capped budget set by you Campaign Analysis You will receive a full campaign breakdown including audio of all the coverage secured Guarantee Our methods work because we work with the best teams to deploy a media plan that will make the headlines
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Our Services
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Broadcast
Video & Online
• ISDN Live Link Radio & TV Interviews • Radio Audio Features • Outside Broadcasts • Radio Competitions • Product Reviews • Spokesperson Sourcing • Voiceover Recordings • Podcasts • Media Training
• Video Features for Online Seeding • Lifestyle Web Videos • Video Biogs • Company Videos • Video News Release (VNR) • B Roll / D Roll • Vodcasts • Online Competitions • Online Features & Reviews
“ Broadcast specialists with strong media contacts across the country”
Research Services • PR Surveys & Consumer Insight Solutions • Mobile Surveys & Focus Groups • Qualitative & Quantitative Survey Results • 1,000 respondents in 24 hours • 2,000 respondents in 48 hours • National, Regional, Age & Gender Breakdown • Unlimited number of standard questions • Bespoke packages available on request • Consumer, Specialist & B2B Research Panels • No entry fee or minimum question entry
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“ 13
% of the UK population tune into radio every week”
In-house Facilities Our studios offer cutting edge technology to deliver the best possible live-link radio interview sessions in complete comfort and style. Based conveniently just off Regent Street in Central London, we cater for all your pre and post production requirements. Our in-house broadcast facility provides the latest radio and television technology in a clean and client friendly environment. Our technicians and producers are experienced, professional and onhand to offer advice and support
for your broadcast needs. You will benefit from having our dedicated broadcast team within reach to keep you informed leading up to and during the radio day to ensure you don’t miss out on any last minute radio presenter requests. We also offer bespoke courses in both media training and voiceover work.
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Specialist Sectors • Food & Drink • Finance • Travel & Tourism • Health & Wellbeing • Pharmaceutical • Technology • Gaming • Home Interest • Music & Festivals • Celebrities • Fashion & Beauty • Education & Parenting • Sports • Motoring • Publishing
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Knowledge and Expertise
BRANDS
with Charity & Not-For-Profit Organisations The organisations we have made a difference for...
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Testimonials “We worked with 4mediarelations on our campaign to promote the designation of Marine Conservation Zones in our seas. The support offered by Vishal and Jen was second to none and we were delighted by their efficiency and enthusiasm. Thanks to their advice and hospitality, our team thoroughly enjoyed their studio experiences and were pleased with the subsequent coverage up and down the UK. We are in no doubt 4mediarelations helped us to get our message out to the wider public. Thank you!”
“ Broadcast expertise across a wide range of industry sectors” 17
“The British Association for Adoption & Fostering (BAAF) has worked with ‘4mediarelations’ for over three years on various radio campaigns including BAAF’s annual flagship campaign ‘National Adoption Week’. The radio campaigns have all been very successful in securing BAAF media coverage especially with media outlets which we would not have reached otherwise. Not only are ‘4mediarelations’ great value for money, but they are a pleasure to work with. Their staff are all very friendly, and efficient, and we never have to worry about anything. They always look after us very well and we look forward to working with them in the future.”
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CASE STUDY
World Asthma Day - Speak Out For Asthma Campaign The Campaign
Lifestyle Video Feature:
Asthma UK wanted to improve people’s knowledge of Asthma and encourage them to speak out about the impact that asthma has on their lives by sharing their stories online at asthma.or.uk/ getitoffyourchest as part of their “Get it Off Your Chest” Campaign.
4mediarelations created a lifestyle video featuring Dr Hilary Jones and presenter, Toby Anstis to educate people on proper asthma care and raise awareness of the severity of the condition. This video was featured on general health and news websites and coverage was also secured across 2 TV show.
The Strategy Approach Broadcast Interviews:
The Results
4mediarelations linked the campaign to World Asthma Day to secure TV and radio interviews with medical expert and ITV Daybreak doctor, Dr Hilary Jones who discussed how serious asthma is and the importance of proper asthma care.
Audience Reach: 596,997,372
Health Matters Audio Feature:
PR Value: £588,954.89
4mediarelations recorded and packaged up a Health Matters Audio Feature with Dr Hilary Jones who spoke out about asthma and where to get the best asthma care. The Audio Feature was distributed to a pre-approved list and broadcast across 95 radio stations.
ROI: 28:1
hRadio Scotland hRadio Kent hRadio Leeds hRadio Newcastle hRadio Sheffield hRadio Berkshire
Air Time Duration: 4hrs 46mins 59secs Total items of Coverage: 127 Campaign Budget Achieved: £22,780.00 Total AVE: £235,581.95
Coverage Highlights • 22 Radio Interviews • 8 BBC Radio Stations • 2 TV Interviews • Video featured on 10 websites • Coverage on www.independent.co.uk
hRadio Cumbria hRadio Stoke
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CASE STUDY
Giving Reformed Offenders the Chance to Work Campaign The Campaign Nacro, the crime reduction charity tasked 4mediarelations to raise awareness of their ‘Change the Record’ Campaign, aimed at giving reformed offenders the chance to work or volunteer. Working is the most effective way of preventing re-offending however having even a minor criminal record can be a barrier for many people trying to get work. The Strategy Approach
The Results Audience Reach: 35,262,100 Air Time Duration: 1hr 43mins 42secs Total items of Coverage: 22 Campaign Budget Achieved: £7,900.00 Total AVE: £105,659.00 PR Value: £264,147.50
Market Research: A survey which was commissioned to support the launch revealed that one in four male adults in the UK currently have a criminal record. Just under two thirds (61%) would be ashamed to tell an employer if they have a criminal record and many don’t know where to turn for help. Broadcast Interviews: 4mediarelations organised a radio day with a Nacro policy officer who offered advice to employees and employers
hRadio Devon hRadio Humberside hRadio Kent hRadio Lancashire hRadio Leeds hRadio Manchester hRadio Newcastle hRadio Shropshire
on how they can get over the barriers associated to criminal offenders and what can be done to help.
ROI: 42:1 Coverage Highlights • Sky News Radio • BBC 5 Live • 17 BBC Radio Stations Feature Survey Results • One in four male adults in the UK has a criminal record • 61% of the UK would be ashamed to tell their employer about their criminal record
hRadio Solent hRadio Swindon hRadio West Midlands hRadio Three Counties hRadio Bristol hRadio Cornwall hRadio Cumbria hRadio Lincolnshire hRadio Suffolk
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CASE STUDY
BAAF Adoption Activity Weekend Campaign The Campaign The British Association for Adoption and Fostering wanted to raise awareness of the Adoption Activity Days, a new phenomenon which has proven to be highly successful in Boston. Chemistry plays a vital part in building a bond between a child and their adopted parents. Adoption Activity Days include a full day of activities where the prospective parents get to interact directly with a range of foster children and make a personal connection with them. The Strategy Approach
The Results
Broadcast Interviews:
Audience Reach: 12,706,179
4mediarelations secured broadcast interviews with Louise Hocking, Director of Child Placement and Bridget Betts, Adoption Activity Days Programme Manager to introduce the programme to the UK, discuss the advantages and how prospective adopters can become involved.
Air Time Duration: 12hrs 33mins 15secs Total items of Coverage: 22 Campaign Budget Achieved: £6,100.00 Total AVE: £151,701.20 PR Value: £379,253.00 ROI: 60:1 Coverage Highlights • 17 BBC Radio Stations
hRadio Wales hRadio Derby hRadio Devon hRadio Shropshire hRadio Sussex and Surrey hRadio West Midlands hRadio Coventry & Warwickshire hRadio Hereford and Worcester
hRadio Leicester hRadio Nottingham hRadio Stoke hRadio Cornwall hRadio Cumbria hRadio Suffolk hRadio Solent hRadio Swindon
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CASE STUDY
ActionAid Child Sponsorship Week Campaign The Campaign ActionAid, the anti-poverty charity tasked 4mediarelations to make some noise around their first ever Child Sponsorship Week to mark the introduction of the new child sponsorship programme in Burma/Myanmar. TV and stage actress Samantha Womack (Janus) travelled to Burma to see the child sponsorship programme in action, visiting local schools and families to understand the difficulties they face and how ActionAid is helping them. The Strategy Approach
The Results
Broadcast Interviews:
Audience Reach: 53,264,780
4mediarelations hosted a radio day with Samantha Womack who spoke about her first-hand experience and the positive influence that the programme is making in a country following decades of poverty.
Air Time Duration: 5hrs 33mins 49secs
Give A Little Audio Feature: 4mediarelations recorded a Give A Little Audio Feature with Samantha which was packaged up and distributed to a preapproved list and broadcast across 86 radio stations.
Total items of Coverage: 172 Campaign Budget Achieved: £28,115.00 Total AVE: £224,242.00 PR Value: £560,605.00 ROI: 44:1 Coverage Highlights • Interview with Sky News Radio • Coverage across 16 BBC Radio Stations • 63 items of online coverage
Online Editorial Coverage: 4mediarelations secured online editorial coverage across women’s, family and lifestyle websites.
hDerby hShropshire hWest Midlands hDevon hHumberside hMerseyside
hSolent hCoventry & Warwickshire hLeicester hNottingham hStoke
hCornwall hLincolnshire hThree Counties hJersey 26
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CASE STUDY
The Wildlife Trusts Fish Petition Campaign The Campaign The UK’s marine wildlife is in decline and less than 0.001% of the seas are fully protected from damaging activities. If they are to recover, thrive and continue to provide the resources we depend on then the Government needs to create a well-managed network of Marine Protected Areas. The Wildlife Trusts compiled and presented a 250,000 signature petition to the government calling for greater protection of the coastline and seas and 4mediarelations were asked to manage the broadcast activity around this announcement. The Strategy Approach
TV Coverage:
Broadcast Interviews:
4mediarelations secured coverage on ITV Meridian.
4mediarelations hosted a radio day to make people more aware of the declining coastline and encourage them to support the cause by signing the petition with the aim to get the Government to respond and take action and protect our seas. In The Know Audio Feature: 4mediarelations recorded an In The Know Audio Feature which was packaged up and distributed to a pre-approved list and broadcast across 85 radio stations.
hRadio Devon hRadio Essex hRadio Kent hRadio Leeds hRadio Newcastle hRadio Norfolk
The Results Audience Reach: 3,577,358 Air Time Duration: 4hrs 33mins 31secs Total items of Coverage: 106 Campaign Budget Achieved: £22,735.00 Total AVE: £280,271.60 PR Value: £700, 679.00 ROI: 48:1 Coverage Highlights • Interview on ITV Meridian • Coverage across 13 BBC Radio Stations, including: BBC Radio 5 Live & BBC Radio 4
hRadio Bristol hRadio Cornwall hRadio Cumbria hRadio Suffolk hRadio Somerset 28
Contact our charity & not-for-profit team for the best expert advice. 11 Masons Arms Mews London W1S 1NX Tel: 020 7099 0400 Fax: 020 7009 0401 Email: hello@4mediarelations.co.uk www.4mediarelations.co.uk @4mediarelations
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