Food &Drink
Credentials & Case Studies
Introduction 4mediarelations are broadcast PR specialists who offer everything you need to deliver the most effective, innovative and influential broadcast campaigns. Whether you are interested in TV, radio or online we will provide you with a targeted broadcast PR plan that will connect your brand with your key target audience.
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“ Build your brand through the power of broadcast�
Our Dedicated Broadcast Food & Drink Team 4mediarelations have a dedicated food & drink account management team so you can benefit from their deep industry knowledge and expertise for your broadcast campaign. Our food & drink consultants are always at hand to offer their expert advice on the best creative solutions for your brand and capitalise on the broadcast opportunities for your PR campaign.
Our account management teams work hand-in-hand with our independent lifestyle news content agency (News Data Network) to create the most productive media campaigns across TV, radio and online platforms. News Data Network are a trusted news source that provide newsworthy editorial content to the broadcast industry.
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Our Promise To Your Brand • 4 mediarelations will give your brand a voice that will influence opinions through the power of broadcast media • G row your brands impact through direct and powerful messaging • Give your campaign the right creative steer that will get people talking • Deliver tangible results • Ongoing support from our dedicated account management team
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“ Give your brand a voice and get people listening”
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Our Expertise • A senior account management team with over 70 years combined experience in broadcast PR and journalism • An excellent track record of producing innovative, integrated and effective broadcast PR campaigns • Run a specialist Lifestyle News Content Agency called News Data Network who are a trusted news content provider to the broadcast industry • Secure over 3,000 IOC per month • Fully equipped in-house radio and TV studio, incorporating all the latest technology • Success related so clients only pay for the coverage that is secured • Work with some of the UK’s leading consumer brands including SONY, Estee Lauder, Garmin, Hitachi, Panasonic, BMW, Nikon, Warburtons, Nationwide, Royal Bank of Scotland, Good Year, Dettol…
“ Broadcast editorial content trusted by the media”
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Our Methodology Creative Treatment Process A creative meeting will be arranged to discuss key messaging and devise a media plan before the creative copy is written Ongoing Campaign Support A dedicated Account Manager will be at hand to offer guidance and advice throughout the campaign Reassurance You will be kept informed every step of the way with regular campaign updates Lifestyle News Content Agency News Data Network, our in-house media team of journalists and media professionals will work on your behalf to secure key coverage Success Related You only pay for the coverage secured, working to an agreed and capped budget set by you Campaign Analysis You will receive a full campaign breakdown including audio of all the coverage secured Guarantee Our methods work because we work with the best teams to deploy a media plan that will make the headlines
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“ Broadcast the right way and get people talking about your brand�
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Our Services Broadcast
Video & Online
• ISDN Live Link Radio & TV Interviews • Radio Audio Features • Outside Broadcasts • Radio Competitions • Product Reviews • Spokesperson Sourcing • Voiceover Recordings • Podcasts • Media Training
• Video Features for Online Seeding • Lifestyle Web Videos • Video Biogs • Company Videos • Video News Release (VNR) • B Roll / D Roll • Vodcasts • Online Competitions • Online Features & Reviews
Research Services • PR Surveys & Consumer Insight Solutions • Mobile Surveys & Focus Groups • Qualitative & Quantitative Survey Results • 1,000 respondents in 24 hours • 2,000 respondents in 48 hours • National, Regional, Age & Gender Breakdown • Unlimited number of standard questions • Bespoke packages available on request • Consumer, Specialist & B2B Research Panels • No entry fee or minimum question entry
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“ Broadcast specialists with strong media contacts across the country”
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“ 11
% of the UK population tune into radio every week”
In-house Facilities Our studios offer cutting edge technology to deliver the best possible live-link radio interview sessions in complete comfort and style. Based conveniently just off Regent Street in Central London, we cater for all your pre and post production requirements. Our in-house broadcast facility provides the latest radio and television technology in a clean and client friendly environment. Our technicians and producers are experienced, professional and onhand to offer advice and support
for your broadcast needs. You will benefit from having our dedicated broadcast team within reach to keep you informed leading up to and during the radio day to ensure you don’t miss out on any last minute radio presenter requests. We also offer bespoke courses in both media training and voiceover work.
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Specialist Sectors • Food & Drink • Finance • Travel & Tourism • Health & Wellbeing • Pharmaceutical • Technology • Gaming • Home Interest • Music & Festivals • Celebrities • Fashion & Beauty • Education & Parenting • Sports • Motoring • Publishing
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Knowledge and Expertise
BRANDS
with Food & Drink Brands The brands we have made a difference for...
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Testimonials “We have worked with 4mediarelations now on a couple of campaigns and have always found them to be both enthusiastic and creative. The coverage achieved for both the Christmas and Roast Dinner campaigns was fantastic and the team was a pleasure to work with. We look forward to working with them on many more campaigns to come.”
“It was an absolute pleasure working with 4mediarelations on the launch of our EDLP (everyday low price) campaign. Securing coverage over the Christmas period is notoriously difficult and the team worked exceptionally hard to ensure the campaign was a huge success. Not only were they efficient and professional from the onset but we were also very impressed with their creative input and knowledge of the media arena as we were very specific in the areas we wanted to target.”
“ Broadcast expertise across a wide range of industry sectors” 15
“Working with 4mediarelations has been an absolute pleasure. We have worked with them on a number of campaigns to date including the launch of our new packaging and national listings and they still continue to impress us every time. The level of coverage they achieve and the creativity they bring to the table is brilliant.�
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CASE STUDY
Warburtons Celebrates the Queen’s Diamond Jubilee Campaign The Campaign 4mediarelations were tasked to build awareness of Warburtons around the Queen’s Diamond Jubilee, positioning them as the number one bakery of choice for families and groups hosting Jubilee celebrations across the UK. The Strategy Approach 4mediarelations implemented a broadcast campaign which was supported by the celebrity chef, Brian Turner. Broadcast Interviews:
Audio Feature: An EAT THIS Audio Feature was compiled with Brian Turner, packaged up and distributed to a pre-approved list of commercial radio stations across the UK.
4mediarelations hosted a radio day securing interviews with key BBC and commercial radio stations across the UK where Brian highlighted the top Jubilee bread dishes, the role of bread in today’s society and how it has evolved and remained a big part of all British party celebrations.
The Results
Market Research:
ROI: 14:1
Market Research was commissioned to provide insight on how sandwiches are still at the heart of British celebrations. The regional breakdown offered a local link.
Audience Reach: 28,295,097 Total items of Coverage: 381 Air Time Duration: 5hr 18mins 12secs Campaign Budget Achieved: £46,620.00 Total AVE: 243,096.81 PR Value: 607,742.02
Coverage Highlights • Coverage across 12 BBC Radio Stations • 128 items of radio coverage • 253 items of online coverage
Competitions: 4mediarelations secured radio and online competitions offering luxury Warburtons picnic hamper prizes
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CASE STUDY
Robertson’s Marmalade Festival Campaign The Campaign
The Results
After research revealed that 50% of Brits do not eat breakfast, Robertson’s wanted to raise awareness of breakfast being an essential part of the day. Robertson’s linked up with The Marmalade Festival in an attempt to encourage the nation to make more time for breakfast where Paddington Bear embarked on a tour across the UK demonstrating how Robertson's Golden Shred can be incorporated into a variety of breakfast recipes.
Audience Reach: 77,763,679
The Strategy Approach 4mediarelations worked alongside Robertson’s promoting The Marmalade Festival and the other events that formed part of Paddington Bear’s Tour. Competitions:
Total items of Coverage: 181 Air Time Duration: 45mins Size of coverage (sq.mm.): 236,600 Campaign Budget Achieved: £47,500.00 Total AVE: £453,038.29 PR Value: £1,132,595.70 ROI: 75:1 Coverage Highlights • Featured in The Independent, Prima, Pick Me Up, Good To Know, The Sunday Mirror and The Lancashire Telegraph • 41 items of radio coverage • 79 items of online coverage • 37 items of press coverage
Online, radio and press competitions were secured across national and regional media titles using two different prize tiers: A family holiday to Cumbria to visit the Marmalade Festival and a Robertson’s Marmalade Breakfast Hamper.
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CASE STUDY
Divine Chocolate Valentine’s Day Campaign The Campaign
The Results
To use Valentine’s Day as a platform to engage with chocolate lovers and fair trade followers and showcase the new white chocolate and strawberry hearts to their chocolate heart range. In addition to this 4mediarelations were tasked to introduce people to their newly re-launched Divine Chocolate Shop website while positioning Divine Chocolate as the perfect Valentine’s Day gift.
Audience Reach: 23,956,064
The Strategy Approach Competitions: 4mediarelations secured key editorial space with radio, online and press media offering a Divine Chocolate hamper prize.
Total items of Coverage: 157 Air Time Duration: 41mins Size of press coverage: 1,210,001 Campaign Budget Achieved: £36,025.00 Total AVE: £107,497.79 PR Value: £268,744.47 ROI: 21:1
Coverage Highlights Featured in Daily Express, Red Online, Real People, Now Online, More Online, Metro Radio, Kerrang, BRMB, Real Radio Yorkshire and Wave 105.
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CASE STUDY
Jura Father’s Day Campaign The Campaign
The Results
4mediarelations were tasked to use Father's Day as a platform to engage with the next generation of whisky drinkers and raise awareness of Jura’s Superstition single malt whisky, during the run up to Father's Day.
Audience Reach: 114,391,291
The Strategy Approach
PR Value: £147,244.97
Competitions: 4mediarelations grew curiosity around the brand by exposing the superstitions connected to whisky drinking that are believed to bring good health and fortune. The superstitious tales tied in nicely with the myths and intrigue of the Isle of Jura - an award winning range of single malt whiskies, which hold the promise of good fortune for all those that believe. Key editorial space was secured with online and press offering a bottle of Jura Superstition as a prize.
Total items of Coverage: 42 Size of press coverage: 653,500 Campaign Budget Achieved: £11,375 Total AVE: £58,897.99 ROI: 25:1
Coverage Highlights Featured across the MailOnline, S Magazine, BBC Good Food, Virgin Media and Period Living.
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CASE STUDY
The OXO Family is Back Campaign The Campaign
The Results
4mediarelations were asked to establish a creative campaign idea to ‘empower dad’ and re-awaken interest of OXO as a much loved British brand, while generating awareness around the new OXO Squeezy Stock tube packaging.
Audience Reach: 70,830,150
The Strategy Approach
PR Value: £454,810.00
Competitions: 4mediarelations secured key editorial space which highlighted the social trend of the stay at home dad helping out around the home. The campaign message focused on the new convenient OXO Squeezy Stock for today's modern family and the quick and easy meals they cook. Radio coverage was the focus which was supported with a few items of press coverage.
Total items of Coverage: 307 Size of press coverage: 278,000 Campaign Budget Achieved: £73,405.00 Total AVE: £181,924.00 ROI: 18:1
Coverage Highlights Featured across national radio and 21 major market radio stations.
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Contact our food & drink team for the best expert advice. 11 Masons Arms Mews London W1S 1NX Tel: 020 7099 0400 Fax: 020 7009 0401 Email: hello@4mediarelations.co.uk www.4mediarelations.co.uk @4mediarelations
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