Gaming &Technology Credentials & Case Studies
Introduction 4mediarelations are broadcast PR specialists who offer everything you need to deliver the most effective, innovative and influential broadcast campaigns. Whether you are interested in TV, radio or online we will provide you with a targeted broadcast PR plan that will connect your brand with your key target audience.
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“ Build your brand through the power of broadcast�
Our Dedicated Broadcast Gaming & Technology Team 4mediarelations have a dedicated gaming and technology account management team so you can benefit from their deep industry knowledge and expertise for your broadcast campaign. Our gaming and technology consultants are always at hand to offer their expert advice on the best creative solutions for your brand and capitalise on the broadcast opportunities for your PR campaign.
Our account management teams work hand-in-hand with our independent lifestyle news content agency News Data Network to create the most productive media campaigns across TV, radio and online platforms. News Data Network are a trusted news source that provide newsworthy editorial content to the broadcast industry.
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Our Promise To Your Brand • 4 mediarelations will give your brand a voice that will influence opinions through the power of broadcast media • G row your brands impact through direct and powerful messaging • Give your campaign the right creative steer that will get people talking • Deliver tangible results • Ongoing support from our dedicated account management team
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“ Give your brand a voice and get people listening”
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“ Broadcast editorial content trusted by the media.�
Our Expertise • A senior account management team with over 70 years combined experience in broadcast PR and journalism • An excellent track record of producing innovative, integrated and effective broadcast PR campaigns • Run a specialist Lifestyle News Content Agency called News Data Network who are a trusted news content provider to the broadcast industry • Secure over 3,000 IOC per month • Fully equipped in-house radio and TV studio, incorporating all the latest technology • Success related so clients only pay for the coverage that is secured • Work with some of the UK’s leading consumer brands including SONY, Estee Lauder, Garmin, Hitachi, Panasonic, BMW, Nikon, Warburtons, Nationwide, Royal Bank of Scotland, Good Year, Dettol…
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Our Methodology Creative Treatment Process A creative meeting will be arranged to discuss key messaging and devise a media plan before the creative copy is written Ongoing Campaign Support A dedicated Account Manager will be at hand to offer guidance and advice throughout the campaign Reassurance You will be kept informed every step of the way with regular campaign updates Lifestyle News Content Agency News Data Network, our in-house media team of journalists and media professionals will work on your behalf to secure key coverage Success Related You only pay for the coverage secured, working to an agreed and capped budget set by you Campaign Analysis You will receive a full campaign breakdown including audio of all the coverage secured Guarantee Our methods work because we work with the best teams to deploy a media plan that will make the headlines
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“The broadcast specialists�
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Our Services Broadcast
Video & Online
• ISDN Live Link Radio & TV Interviews • Radio Audio Features • Outside Broadcasts • Radio Competitions • Product Reviews • Spokesperson Sourcing • Voiceover Recordings • Podcasts • Media Training
• Video Features for Online Seeding • Lifestyle Web Videos • Video Biogs • Company Videos • Video News Release (VNR) • B Roll / D Roll • Vodcasts • Online Competitions • Online Features & Reviews
Research Services • PR Surveys & Consumer Insight Solutions • Mobile Surveys & Focus Groups • Qualitative & Quantitative Survey Results • 1,000 respondents in 24 hours • 2,000 respondents in 48 hours • National, Regional, Age & Gender Breakdown • Unlimited number of standard questions • Bespoke packages available on request • Consumer, Specialist & B2B Research Panels • No entry fee or minimum question entry
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“Broadcast the right way and get people talking about your brand.”
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“ 11
% of the UK population tune into radio every week”
In-house Facilities Our studios offer cutting edge technology to deliver the best possible live-link radio interview sessions in complete comfort and style. Based conveniently just off Regent Street in Central London, we cater for all your pre and post production requirements. Our in-house broadcast facility provides the latest radio and television technology in a clean and client friendly environment. Our technicians and producers are experienced, professional and onhand to offer advice and support
for your broadcast needs. You will benefit from having our dedicated broadcast team within reach to keep you informed leading up to and during the radio day to ensure you don’t miss out on any last minute radio presenter requests. We also offer bespoke courses in both media training and voiceover work.
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Specialist Sectors • Food & Drink • Finance • Travel & Tourism • Health & Wellbeing • Pharmaceutical • Technology • Gaming • Home Interest • Music & Festivals • Celebrities • Fashion & Beauty • Education & Parenting • Sports • Motoring • Publishing
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Knowledge and Expertise
BRANDS
with Gaming & Technology Brands The brands we have made a difference for...
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“4mediarelations deliver an extremely cost effective means of gaining a wide ranging radio coverage. This, coupled with friendly and knowledgeable staff, contributes to a very slick operation.”
“We have worked with 4mediarelations on several radio campaigns and have been very impressed not only with their professionalism but the contacts they have with the major radio stations we wanted to reach. The results for all the campaigns we have done have far exceeded our expectations and we have no hesitation in recommending them and working with them in the future.”
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Testimonials “Paddy Power have been working with David and 4mediarelations since the beginning of 2007. In that time they have been integrated to become our retained radio syndication agency. Indeed, they are our only retained agency I hold across any form or PR and media. 4mediarelations' broadcast insight ensures we are associated across the airwaves with all major sports and news events when required and they are often the initial ice trawlers for Paddy Power ahead of us entering new retail territories across the UK. Paddy Power has one of the most thorough analysis systems in our industry and the evidence is there for David and his 4mediarelations team to take good credit in the continuing growth of our brand awareness - as well as new customer acquisition in both retail and online sectors. It’s a relationship I can only see developing further in the future and would have no hesitation in recommending them over any other broadcast agency I have used in the past.”
“We have been working with 4mediarelations for over four years on various product and brand awareness campaigns and have been delighted with their insight and the relationships they have with the broadcast media. They have enabled our brand to cut through the mira of radio communications in the marketplace, delivering great coverage.”
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CASE STUDY
We Sing Pop! Nintendo Wii Campaign The Campaign 4mediarelations were tasked to promote the Nintendo Wii launch of We Sing Pop! and position the game as the ultimate pop party and the perfect way to entertain the family over the Easter half-term. The Strategy Approach
The Results
Broadcast Competitions:
Audience Reach: 57,116,024
4mediarelations ran a series of radio competitions where radio presenters encouraged their listeners to call in and sing along to one of the 30 pop hits on We Sing Pop! for their chance to win a copy of the game. The campaign was a hit being broadcast 184 times across national and major market radio stations.
Total items of Coverage: 186
Online Competitions:
Coverage Highlights
4mediarelations ran simultaneous online competitions securing coverage on the Smooth Radio and Wave 105 Radio websites; highlighting the 30 sensational hits from pop icons such as Adele, Jessie J, Rihanna, Bruno Mars and Lady Gaga.
Coverage was secured across Kiss and 17 major market radio stations including the Smooth Radio Network, Kerrang!, Real Radio Network and Juice FM.
Air Time Duration: 3 hrs 4 mins Campaign Budget Achieved: £15,695.00 Total AVE: £138,188.00 PR Value: £345,470.00 ROI: 27:1
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CASE STUDY
Max Payne 3 Campaign The Campaign 4mediarelations were asked to promote the release of Max Payne 3, highlighting the key game play features to their fan base, encouraging sales. The Strategy Approach
The Results
Broadcast Interviews:
Audience Reach: 35,610,514
4mediarelations organised a radio day with gaming expert, Johnny Minkley who spoke about the games new key features and what people can expect from the new edition.
Total items of Coverage: 203
Broadcast Competitions:
PR Value: £399,403.50
4mediarelations ran a series of radio competitions to coincide with the radio day and the launch, offering listeners the opportunity to win Max Payne merchandise. Coverage was broadcast across radio stations 71 times reaching a total audience of 24, 530,004.
ROI: 12:1
Air Time Duration: 6 hrs 47 mins 6 secs Campaign Budget Achieved: £37,940.00 Total AVE: £159,761.40
Coverage Highlights Coverage across Kiss and 17 other major market radio stations.
High Tech Audio Feature: To maximise the broadcast activity 4mediarelations recorded a High Tech Audio Feature with Johnny Minkley, which was packaged up and distributed to a pre-approved list and broadcast across 117 radio stations.
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CASE STUDY
Panasonic Lumix TZ20 and DMC-GF2 Campaign The Campaign
The Results
4mediarelations were approached to promote the new Panasonic Lumix DMC-GF2 and Lumix TZ20 cameras, encouraging consumers to visit the Panasonic website while focussing on securing national and global coverage.
Audience Reach: 138,567,424
The Strategy Approach
PR Value: £566,246.12
Online & Press Competitions: 4mediarelations used the hype around the Royal Wedding to gain exposure for the new award winning Panasonic camera’s through press and online competitions offering the new Panasonic Lumix TZ20 as a prize. The creative focused on the camera’s key features, positioning them as the ideal camera’s to capture those special wedding moments.
Total items of Coverage: 14 Size of press coverage: 156,400 (sq. mm.) Campaign Budget Achieved: £7,100.00 Total AVE: £226,498.45 ROI: 45:1 Coverage Highlights Coverage featured across 5 national press titles including Fabulous magazine, The Daily Mail, The Daily Express and S Magazine, The People and 9 global online sites including the likes of Virgin Media, Ok, News of the World, Mail Online and Woman and Home.
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CASE STUDY
Tekken Tag Tournament 2 Campaign The Campaign 4mediarelations were tasked to promote the launch the Tekken Tag Tournament 2, the sequel to the fighting game series and highlighting Snoop Dogg’s new soundtrack, ‘Knock em Down’ which was recorded exclusively for this game. The Strategy Approach
The Results
Broadcast Competitions:
Audience Reach: 58,317,768
To promote the launch of Tekken Tag Tournament 2, 4mediarelations secured a series of radio competitions targeting radio shows and stations that feature Snoop Dogg’s music. The aim of the competition was to link in with the new soundtrack directing fans to the video link on YouTube which features scenes from the game.
Total items of Coverage: 262
High Tech Audio Feature: To maximise the broadcast exposure, 4mediarelations recorded a High Tech Audio Feature with gaming expert, Johnny Minkley who talks about the games exciting new features including Snoop Dogg. The High Tech Audio Feature was packaged up and distributed to a pre-approved list of radio stations
Air Time Duration: 7 hrs 21 mins Campaign Budget Achieved: £49,145.00 Total AVE: £176,764.00 PR Value: £441,910.00 ROI: 58:1 Coverage Highlights The radio competition was broadcast 83 times and the High Tech Audio Feature was played out across 179 radio stations. Key coverage featured on BBC Radio 5 Live, KISS Radio, Signal 1 and 107.6 Juice FM.
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CASE STUDY
Super Mario 3D Land Campaign The Campaign
The Results
4mediarelations were tasked to raise awareness of the two new Super Mario Brothers Nintendo 3DS™ games: SUPER MARIO 3D LAND™ and Mario Kart™ 7. Both games, exclusive to the Nintendo 3DS, were launched across Europe in time for Christmas.
Audience Reach: 4,286,100
The Strategy Approach
ROI: 24:1
Broadcast Interviews:
Coverage Highlights
4mediarelations organised a radio day with Charles Martinet, the voice of the famous Italian-American plumber, Mario. Charles spoke about what people will discover from the new games and their great features.
Coverage featured across 4 BBC radio stations, LBC 97.3 radio and BFBS Radio UK.
Total items of Coverage: 25 Air Time Duration: 3 hrs 2 mins 41 secs Campaign Budget Achieved: £5,815.00 Total AVE: £84,132.20 PR Value: £210,330.50
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CASE STUDY
Everything Everywhere 4G Launch Campaign The Campaign 4mediarelations managed a four part broadcast campaign with the overall objective of promoting the arrival of 4G in the UK, the benefits of the service, its link to the iPhone5 and where in the UK the service is available. The Strategy Approach
The Results
Broadcast Interviews:
Audience Reach: 70,830,150
To promote EE’s exclusive 4G service, 4mediarealtions ran 3 radio day campaigns, each highlighting a separate part of the launch. The first radio day spoke about bringing 4G to the UK and what it offered. The second tied in with the launch of the iPhone5 being the only phone 4G was compatible with. The third was to promote the actual launch of 4G while drawing attention to the 16 areas that it was available in the UK.
Total items of Coverage: 307
High Tech Audio Feature: To maximize the broadcast exposure 4mediarelations packaged up a High Tech Audio Feature which was distributed to a pre-approved list and broadcast across 132 radio stations.
Size of press coverage: 278,000 Campaign Budget Achieved: £73,405.00 Total AVE: £181,924.00 PR Value: £454,810.00 ROI: 18:1 Coverage Highlights • 51 radio interviews • Coverage across Sky News Radio, 95.8 Capital FM, Heart London and 15 BBC Radio Stations
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Contact our gaming & tech team for the best expert advice. 11 Masons Arms Mews London W1S 1NX Tel: 020 7099 0400 Fax: 020 7009 0401 Email: hello@4mediarelations.co.uk www.4mediarelations.co.uk @4mediarelations
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