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CASE STUDY
Slovenia Tourist Board Campaign Objective
Competitions
To position Slovenia as a prime ski destination, highlighting the key attractions that the country has to offer while directing traffic to the Slovenian Tourist Board website encouraging consumers to book a holiday.
To maximise on exposure, 4mediarelations ran online and radio competitions offering a family holiday to Slovenia as a gold prize and a Slovenia gift box as a bronze prize.
Mechanics Broadcast Interviews 4mediarelations capitalised on promoting Slovenia as a ski location by hosting a 2-day radio day with the Olympic ski jumper Eddie ‘the Eagle’ Edwards. The link between Eddie and Slovenia worked well as not only was Eddie invited by the Slovenia Tourist Board to visit their country but Slovenia is also home to one of the biggest ski jumps in the world.
Results Total Campaign Coverage Breakdown Audience Reach: 20,720,274 Total items of Coverage: 59 Air Time Duration: 6hr 33mins 25secs Campaign Budget Achieved: £16,340.00 Total AVE: £260,381.88 PR Value: £650,954.70 ROI: 19:1 Coverage Highlights Coverage across 24 BBC Radio Station Shows and TalkSport
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CASE STUDY
100th Anniversary of the launch of the Titanic Campaign Objective
Results
Tourism Ireland approached 4mediarelations to position Belfast as a great holiday destination by making noise around the 100th Anniversary of the launch of the Titanic from Belfast’s Harland & Wolf shipyard.
Audience Reach: 43,045,000
Mechanics
PR Value: £560,418.00
Radio Day 4mediarelations hosted a radio day with Sir Ranulph Fiennes who had a family member on board the Titanic. This resulted in interviews with national, BBC’s and major commercial radio stations across the UK where Sir Ranulph Fiennes shared his memories of 1911, commemorated the launch of the Titanic and promoted the host of events that took place across Belfast as part of the ‘Titanic 100’ programme.
Total items of Coverage: 24 AIR Time Duration: 2hr 34mins 35secs Campaign Budget Achieved: £8,035.00 Total AVE: £224,167.20 ROI: 52:1 Coverage Highlights Coverage across 21 BBC Radio Stations and Sky News Radio
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CASE STUDY
Tourism Ireland Home of Champions Campaign Objective
Results
4mediarelations were approached by Tourism Ireland to generate broadcast exposure for Northern Ireland around their recent golfing success which dubbed the province as the “Home of Champions”.
Total Campaign Coverage Breakdown
Mechanics Broadcast Interviews 4mediarelations piggy backed on the hype around Darren Clarke winning the US Open – the third major win by a Northern Irish golfer in just 13 months – and created a discussion platform through constructive broadcast interviews with key BBC and commercial radio stations across the UK. Peter Alliss, Golfing expert and broadcaster was invited into our studio to talk about Northern Ireland’s golfing success and elaborate on the island’s pristine golf courses that attract avid golfers for both short weekend golfing breaks and more leisurely holiday’s.
Audience Reach: 12,749,401 Total items of Coverage: 119 Air Time Duration: 7 hrs 29 mins 38 secs Campaign Budget Achieved: £20,215.00 Total AVE: £199,533.80 PR Value: £498,834.50 ROI: 19:1 Broadcast Interview Breakdown Audience Reach: 5,568,101 Air Time Duration: 4 hrs 27mins 38secs Total items of Coverage: 28 Coverage Value: £15,365.00 Audio Feature Breakdown Audience Reach: 7,181,300 Air Time Duration: 3hr 2mins Total items of Coverage: 91 Coverage Value: £4,850.00
Take A Trip Audio Feature To maximise the broadcast exposure 4mediarelations packaged up a Take A Trip Audio Feature which was distributed to a pre-approved list and broadcast across 91 radio stations.
Coverage Highlights Coverage across 27 BBC Radio Stations Shows
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