2014 Promoter Information
Grand National Championship
American Flat Track is the original extreme sport in its simplest form. The field of racers pilot their highperformance motorcycles around oval tracks, diving
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On is Black AMA Pro Flat Track is a national motorcycle racing series and highly regarded as the most competitive
form of flat track racing in the world. Tracing its roots to the early 1920s, the first sanctioned National Championship was held on a one-mile dirt oval track in Toledo, Ohio. Since then, the sport has evolved to new heights while keeping a “true racing” appeal to local and international fans alike. Commonly referred to as “dirt track” racing, AMA Pro Flat Track competes from coast-to-coast in the United States. The series plays host to some of the most exciting race action while remaining one of the most traditional forms of motorcycle racing. The “Rolling Thunder Show” pits 18 professional motorcycle racers against each other in a 25-lap main event where fans watch them race at speeds up to 130 mph and then slide their motorcycles into the oval turns within inches of each other.
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AMA Pro Flat Track boasts a steep history of National Champions starting with Joe Leonard (98) in 1954. Gary Nixon (9) won back to-back titles in 1968 and ‘69. Chris Carr (4) racked up a total of seven Championships in 1992, 1998 and 2001 through 2005. Scott Parker (1) is the all-time leader in AMA Pro Flat Track Championships with a total of nine titles spread out through the late 1980s and 1990s.
Contents Series Overview 4 Safety Measures 5 Timing and Scoring 7 Event Timeline 8 Demographics 10 AMA Pro Racing Assets 12 Promoter Assets Needed 13 Revenue Sharing 14 - three -
Series Overview With its roots deeply planted in American tradition, pitting man against machine with bar-to-bar race action, AMA Pro Flat Track hosts some of the best racing fans will ever witness.
Multi-Brand Racing Riders with both single and twin cylinder powerplants like Harley-Davidson, KTM, Ducati, BMW, Honda, Kawasaki, Suzuki, Triumph and Yamaha all draft past, slide around and go toe-to-toe for the win each race weekend.
Tradition Keeping with tradition, all competitors ride custom built motorcycles that feature no form of traction control or technological rider aid. In order to be named the Grand National Champion, prospective riders must use their skill and riding talent to be competitive at four different track layouts.
Venues AMA Pro Flat Track riders compete in four track layouts. Mile -
One mile dirt oval racetrack
Half-Mile -
One half mile dirt oval racetrack
Short-Track -
One quarter-mile dirt oval racetrack
TT (Tourist Trophy) - Racetrack requires a jump and a
right hand turn
The Fans AMA Pro Flat Track fans are some of the most loyal fans a sport can have. Each race includes both new and returning fans. Many returning fans have been to their respective race venue multiple times in past seasons, as they find it rich in racing history. Not only do fans ride their motorcycles to the races, they watch the action on television, the internet via AMA Pro Live Streaming and engage with the riders and the series on social media channels like facebook and twitter.
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Safety Measures With riders risking it all for the win, AMA Pro Racing takes big strides in ensuring on-track safety and will tailor its safety measures to each race track it visits. These measures include AirFences, ambulances, corner marshals, hay bales, fire extinguishers and track preparation.
AirFence Designed with motorcycle rider safety in mind, the AMA Pro AirFence’s purpose is to protect riders from hitting hard walls or obstructions off-track. It is an inflatable soft barrier placed in front of walls and railings. AMA Pro Racing’s safety coordinator and assistant deploy up to a quarter mile of AirFence to protect riders.
In addtion to protecting riders, signage can be velcroed to
the front for advertising purposes. At-track staff or volunteers and proper loading equipment are required for deployment prior to the event and post-race take down.
Ambulances Three advanced life support ambulances are required to provide at-track medical assistance in the event of a rider incident.
Corner Marshals AMA Pro Racing requires a sufficient number of corner marshals to monitor and report on-track issues. These issues include, but are not limited to motorcycle malfunctions, crashes, fluid on track and debris on track. Each corner marshal is equipped with an AMA Pro radio to communicate with racing officials.
Hay Bales Used leading up to and after the AirFence, hay bales act as a secondary level of rider protection against walls and obstructions.
Fire Extinguishers Fire extinguishers are required for possible occurence of fire both within the paddock area and on track. Each corner worker station is equipped with the proper equipment.
Track Preparation Depending on the track surface, AMA Pro Racing officials will discuss with track grounds maintenance officials as to the equipment and chemicals needed to provide a safe and low-dust race track. This includes water trucks with light mist application, motorized sweepers, truck and trailer for race bike pickup and dust control agents such as calcium chloride.
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Timing and Scoring Because the racing is so tight, you can expect multiple riders to cross the start/finish line separated by only thousands of a second. AMA Pro Racing has several measures in place to ensure that the most accurate results are shown. We utilize the industry standard in professional motorsports timing and scoring equipment, AMB MyLaps Timing stems, here is how it works...
Detection Loop It is the Promoters responsibility to install a thin cable at the start/finish line. This cable is connected to AMA Pro Racing’s Timing System where it will be used to record competitor lap times. If a loop is not already installed at the track, our team will work with the promoter to install one properly. In addition a backup detection loop may be installed for precautionary purposes in the event that the primary detection loop fails.
Transponder Each race bike has a transponder mounted to the front fork leg. Each time the rider and his motorcycle pass over the loop, data is sent to AMA Pro Racing’s timing and scoring system.
Finish Line Camera A start/finish line camera is in place to verify placement in the situation of a tie or very close finish.
Technical Inspection Each rider’s race bike is required to go through technical inspection. This process allows AMA Pro Racing officials to mount the transponder, physically inspect the race bike for safety related issues, and collect rider data like sponsor names and motorcycle information. This is relayed to the timing and scoring officials where it can be displayed next to lap time information.
Timing and Scoring Officials Each event sees five or more AMA Pro Racing officials verifying, reviewing, and monitoring the timing and scoring system. Hand scorers are also on hand.
AMA Pro Live Seamlessly integrated with timing and scoring, AMA Pro Live instantly transmits race information and event information to www.amaprolive.com. From there, fans can follow the action by viewing live timing and live streaming with play-by-plays via twitter. Live timing is also available to smartphone owners with Android and Apple devices via the AMA Pro Flat Track app.
FansChoice.tv FansChoice.tv is a collaborative effort between AMA Pro Racing, the International Motorsports Association, and NASCAR to live stream races and other motorsports events that many fans might not otherwise have a chance to see. FansChoice.tv will be the official home for AMA Pro Road Racing and AMA Pro Flat Track events in 2014. The site also will provide coverage of selected IMSA and NASCAR’s touring and weekly series events.
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Event Timeline AMA Pro Flat Track events closely follow one of two event timelines. Depending on the promoter and conditions, AMA Pro Flat Track races can take place during the day or night. DAY RACE FORMAT 7:30am - 3:00pm 8:30am - 9:30am
Registration – Post Entries Close at 8:30am Tech Inspection at Track
9:45am
Mandatory Riders’ Meeting
10:15am - 12:00pm
Timed Practice
12:00pm - 12:45pm
Rider Autograph/Open Paddock to Spectators
1:00pm
Opening Ceremonies
1:30pm - 1:40pm 1:40pm - 1:50pm 1:50pm - 2:00pm 2:00pm - 2:10pm 2:10pm - 2:20pm
Pro Heat 1 Pro Heat 2 Expert Heat 1 Expert Heat 2 Expert Heat 3
2:20pm - 2:30pm
Intermission
2:30pm - 2:40pm 2:40pm - 2:50pm 2:50pm - 3:00pm 3:00pm - 3:10pm
Pro LCQ Dash Expert Semi 1 Expert Semi 2
3:10pm - 3:20pm
Intermission
3:20pm - 3:30pm 3:30pm - 3:50pm
Pro Main Intro Pro Main Event
3:50pm - 4:00pm 4:00pm - 4:30pm
16 Riders 16 Riders 16 Riders 16 Riders 16 Riders
(1-7 to Main) (1-7 to Main) (1-4 to Main) (1-4 to Main) (1-4 to Main)
18 Riders 6 Riders 18 Riders 18 Riders
(1-4 to Main Event) (1-2 from Expert Heats) (1-3 to Main) (1-3 to Main)
18 Riders
12 Laps
Expert Main Intro Expert Main Event 18 Riders
25 Laps
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(5-16 to Semi) (5-16 to Semi) (5-16 to Semi)
NIGHT RACE FORMAT 12:00pm - 8:00pm Registration – Post Entries Close at 8:30am 1:00pm - 2:00pm Tech Inspection at Track 2:30pm
Mandatory Riders’ Meeting
3:00pm - 5:30pm
Timed Practice
5:45pm - 6:45pm
Rider Autograph/Open Paddock to Spectators
7:00pm
Opening Ceremonies
7:30pm - 7:40pm 7:40pm - 7:50pm 7:50pm - 8:00pm 8:00pm - 8:10pm 8:10pm - 8:20pm
Pro Heat 1 Pro Heat 2 Expert Heat 1 Expert Heat 2 Expert Heat 3
8:20pm - 8:30pm
Intermission
8:30pm - 8:40pm 8:40pm - 8:50pm 8:50pm - 9:00pm 9:00pm - 9:10pm
Pro LCQ Dash Expert Semi 1 Expert Semi 2
9:10pm - 9:20pm
Intermission
9:20pm - 9:30pm 9:30pm - 9:50pm
Pro Main Intro Pro Main Event
9:50pm - 10:00pm 10:00pm - 10:20pm
16 Riders 16 Riders 16 Riders 16 Riders 16 Riders
(1-7 to Main) (1-7 to Main) (1-4 to Main) (1-4 to Main) (1-4 to Main)
18 Riders 6 Riders 18 Riders 18 Riders
(1-4 to Main Event) (1-2 from Expert Heats) (1-3 to Main) (1-3 to Main)
18 Riders
12 Laps
Expert Main Intro Expert Main Event 18 Riders
25 Laps
(5-16 to Semi) (5-16 to Semi) (5-16 to Semi)
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Demographics Fans of AMA Pro Flat Track are very loyal and involved in motorcycle riding. They enjoy memorabilia and avidly follow their favorite rider. AMA Pro Flat Track fans range in age from early 20s to senior citizens. Young fans are becoming aquainted with the sport while older fans remain loyal and follow the sport.
Fast Facts
Majority of Fans
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74% Male
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Have a college background
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26% Female
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Are married
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Average Income - $50,000 - $70,000
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Have one or no children
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85% Own one or more motorcycle
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Drive a truck or ride a motorcycle
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62% Have a relative involved in motorcycle riding
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Are Caucasian
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90% Attend races with friends and/or family
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Own their home
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Own two or more automobiles
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Plan to purchase motorcycle parts and
Internet Statistics •
Over 1,700,000 unique page views specific to
accessories in the next year
AMA Pro Racing on www.amaproracing.com •
4,800,000 page views
International Appeal
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Over $1,000,000 in web based exposure
Top followed countries:
Social Media Statistics •
140,000+ Facebook page likes
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5,300+ Twitter followers
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2,500,000+ YouTube views on company page
Facebook Fan Age Range
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United States of America
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Argentina
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Brazil
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Italy
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France
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United Kingdom
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Australia
Why Our Fans Like AMA Pro Flat Track Each event weekend, thousands of fans show up to watch their heroes and the stars of AMA Pro Flat Track battling bar-to-bar for supremacy and the coveted Number One Plate. Flat Track is the truest form of grass roots racing... it’s man and machine with the result of combining the two together in hopes of winning. It’s the oldest form of motorcycle racing in America. Before there was roadracing, motocross, supercross, trials, hillclimb and other popular forms of motorcycle racing, Flat Track had its mark stamped in time.
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What AMA Pro Racing Provides •
Competition referee
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Operations/track preparation manager
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Technical inspectors
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Chief pit steward and assistants
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Head starter and assistant
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Trophy/podium girl(s)
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Two announcers
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Track observer
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Three registration coordinators
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Hand scorers
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Start and finish line light and laser beam system
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Wireless corner warning lights
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Armbands and credential boards
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AMB timing system operators
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Multi-channel radios with headsets
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Race posting results with AMB timing system feed
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Complete photo-eye starting line system
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Complete set of competition flags
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Start/finish line painter with paint and/or chalk
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Victory podium stage with backdrop
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Series sponsor signage (Banners, A-frames, etc.)
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Series media, marketing guides and Rule Book
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Event timeline for each day
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Music player with intro sound bites
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T-shirt cannon and promotional items for intermission
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AirFence
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What the Promoter Provides •
Three advanced life support ambulances
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National Anthem singer
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Color Guard
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Locations for registration, victory podium, technical
inspection, timing and scoring, AMA Pro Racing Tractor Trailer •
Three bottles of white champagne for each racing class
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Three podium trophies for each racing class
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Paddock security
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Eight corner marshals
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Track marshals with truck and trailer for race bike pick up
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Race track grounds maintenance and preparation
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Water truck and operator capable of light mist application
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Dust control agents like Calcium Chloride
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Hay bales for additional trackside protection
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Track sweeper
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AMB Timing System Loop installed at start/finish line
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Microphone and music feed
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Sound check morning of event
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Fire extinguisher for paddock and race track
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Crew and equipment for AirFence setup and
post-race repacking •
Dedicated high-speed internet for live timing
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Access to at-track live video feed
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Event program - to include two full-page ads for
AMA Pro Racing
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Revenue Sharing The AMA Pro Flat Track Grand National Championship has all of the elements in place to produce the most thrilling and entertaining event that will be hosted at your venue all season. The demographic draw and the intense racing prove to be an extremely lucrative combination. Your promotional skills together with AMA Pro Racing will not only make for an advantageous and profitable opportunity, but with our combined level of organization and expertise, one you will enjoy!
Areas of Revenue to be Made by Promoting a Race 100% Ticket sales 100% Concessions 100% Souvenir programs 100% Merchandise 100% Event sponsorship
Revenue Shared between Promoter and AMA Pro Racing 50% Rider entry fees 50% Pit passes
Purse Money and Sanction Fees Paid to AMA Pro Racing Sanction fee
$350,000
Purse money* Mile
$250,000
Half-Mile
$150,000
Short Track
$50,000
TT
$50,000
*AMA Pro Racing collects and pays purse money to the riders
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For more information regarding AMA Pro Flat Track, please contact
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Dan Johnsen Director of Flat Track AMA Pro Racing 525 Fentress Blvd. Ste B Daytona Beach, FL 32114 Office: 386-492-1014 Mobile: 630-606-6862 djohnsen@amaproracing.com For more information regarding partnership opportunities, contact Eric Hutchison Director of Sales AMA Pro Racing 525 Fentress Blvd. Ste B Daytona Beach, FL 32114 Office: 386-944-7672 Mobile: 386-562-0230 ehutchison@amaproracing.com
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