Lance Bryson Resume

RESUME Lance Bryson 817.565.8087 lancebryson1@gmail.com Sponsorship Sales & Marketing

SUMMARY OF QUALIFICATIONS • Extensive experience within the motorsports industry, including 30+ years in the motorcycle industry.

• Establish and sustain wide-ranging contact list of nationwide motor sport professionals.

• Excellent communication, interpersonal and negotiation skills, and ability to facilitate successful interaction with clients from diverse ages and professions.

• Consistently provide superior customer service, focused on establishing trust with clientele and promoting repeat business.

• Proven track record of increasing revenue while controlling expenditures.

• Passionate team player who can drive seamless event experiences under pressure.

EXPERIENCE 3/2017-12/2018 Director of Special Events - Bonnier Corporation - Irvine, CA/Indianapolis, IN • Oversee all aspects of shows including booking venues, entertainment, security, advertising, permits and floor plans. Manage 16-person staff and develop budgets, sponsorship programs and marketing plans for all events.

• Responsible for Sponsorship Sales and Operations of the EnduroCross Series.

• Responsible for negotiating venue contracts.

• Work with buildings to finalize dates and secure contracts.

Once building contracts have been secured, work with buildings to make sure they have everything required for events.

• Assist in creating marketing strategy.

• Perform live TV interviews for PR at each event.

• Assist with Rider Registration prior to and at events.

• Ensure Independent Contractors are secured for each event.

• Complete paperwork and work with the AMA to ensure paperwork is in place prior to events.

• Engage local sponsors and ensure collateral materials is getting to them in a timely manner.

• Oversee budgets and ensure P&L is kept in check.

• Create Motorcycle Clubs strategy for EnduroCross promotions and club discounts.

• Work with national and local sponsors to collect payments and finalize signed contracts.

• Work with national and local sponsors to make sure sig nage for onsite activation is received.

Bonnier sold EnduroCross to another promoter at the end of 2018.

3/2007-3/2017​ Director, Sales & Marketing - PRIMEDIA /The Enthusiast Network– Anaheim, CA • Responsible for Marketing & Sponsorship Sales for GEICO EnduroCross Series fueled by Monster Energy & presented by Lucas Oil and GEICO MiniMotoSX fueled

by Monster Energy & presented by Freegun Underwear.

• Responsible for creating national and local sponsorship sales for eight-race GEICO EnduroCross Series along with stand-alone events.

• Performed live TV interviews for PR at each event.

• As of January 2014, we no longer promoted MiniMotoSX. The pit bike market ran its course and no longer generated enough revenue to put on a first-class global event.

• At the end of 2016, TEN sold all their two-wheel properties to Bonnier Corp.

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6/2004-2/2007 Director, Sales - Advanstar Powersports Group – Irvine, CA • Responsible for creating national sponsorship sales for start-up Arenacross Racing program from the ground up.

• Set company-wide sales objectives and formulated plans to expand business which achieved $720,000 in the first year of the BooKoo Arenacross Series.

• Was also responsible for 2005 Dealer Expo sponsorship program, developing and implementing business strategies to acquire new customers and retain existing accounts.

• Also, was responsible for cross-selling into other Advanstar properties: Dealernews Magazine, Powersports Magazine, International Motorcycle Shows Factory Program and their Yearly Motorcycle Calendar. Achieved over $507,000 for programs, $359,000 being new money.

3/1996-6/2004 Director, National Sales - Clear Channel Motorsports Chicago, IL • Part of a sales force for Clear Channel Motor Sports (CCE-MS), the World’s Largest Provider of Live Enter tainment. CCE-MS properties were Arenacross, Supercross, Monster Trucks, Freestyle Motocross, Dirt Track, Road Racing and IHRA Drag Racing.

• Primary responsibilities were sponsorship for all properties, my focus was ArenaCross. Sales in 2003 exceeded $1.2 million.

• Was also responsible for developing and implementing business strategies to acquire new customers and retain existing accounts. Set individual and company-wide sales objectives and formulated plans to expand business.

• Identified opportunities for strategic alliances and partnerships that furthered business goals.

3/1990-3/1996 Advertising Director/Sales Manager – IJSBA - Costa Mesa, CA • Began as International Jet Ski Boating Association (IJSBA) National Promoters Director.

• The IJSBA is the sanctioning body for all personal watercraft racing in the world. Coordinated 165 Regional and National Jet Ski events along with the finals, the Skat-Trak World Finals held in Lake Havasu City, AZ every October.

• By 1993, the sport and the sanctioning body reached such a level that we brought our news publication in-house – Jet Sports (9 times a year).

• A colleague and I took over direction, editorial content and advertising sales for the publication. My focus was put on advertising lineage. Other objectives were to develop and implement business sales, strategies to acquire new customers and retain existing accounts. Also, helped forecast direction of editorial content and direction of the sport.

11/1984-10/1989 National Sales Manager - Wright Publishing - Costa Mesa, CA • Oversaw all advertising direction, trade shows and industry/ networking events for 3Wheeling Magazine.

• Having knowledge of the sport, I also assisted in editorial direction.

• While crossing editorial and advertising boundaries are considered taboo in the publishing industry, our team blended the talents of four editors and one national sales manager to produce ATV’s number 1 newsstand publication.

• With the market place experiencing the wrath of 60 Minutes and Barbara Walters in 1986, 3Wheeling Magazine was forced into a title change. ATV Sports was created to help usher in the four-wheelers.

• Advertising lineage averaged 56 to 72 pages per month, but the decline from negative press and government agencies forced the closing of ATV Sports in October 1989.

5/1982-10/1984 National Sales Manager - Cycle News - Long Beach, CA • Supervised new publication direction, both as editor of ATV News and Production Manager of Cycle News.

• Not only was ATV News a new publication (in the begin ning inserted into Cycle News), but ATVs were the beginning of a whole new industry, as well.

• While new model tests, product evaluations and calendars of events were all important to filling pages with “must read” content, racing and ATV related happenings is what drove the paper. Having all access to Team Honda in all their travels, from Mickey Thompson’s Off-Road shows in Pomona, to the Baja 1000 in Mexico, racing was the driving force.

• By 1982 ATV News had the advertising lineage to break itself out of the shadows of Cycle News along with being produced monthly.

Lance Bryson- 817.565.8087 - lancebryson1@gmail.com