“The knowledge needed to find real joy on two wheels shouldn’t be a secret, it should be shared.” - Jason DiSalvo
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“Track” events across 7 states in the Southeast and Midwest
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“Street” courses focused on safety and preparedness
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Classroom sizes between 5-20, depending on course type
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Exact same curriculums found in online learning courses
Racing
Today’s Motorcycle Sports Pyramid
Most Track Riding Schools
Trackdays
Taking an MSF Course Motorcycle Dealership Purchases
The largest challenge faced by most track riding schools is they reside too far up the motorsports pyramid. Most customers never reach them. The barriers to engagement become increasingly diďŹƒcult to overcome the farther up you go.
Racing
Ride University creates entry points at multiple levels, while also creating opportunity for engagement even before customers would typically enter into the motorsports pyramid.
Racing School Events
Most Track Riding Schools
Advanced Track Events Sportbike Track Time Events
Trackdays
Online Track Courses
Street Events Taking an MSF Course Motorcycle Dealership Purchases
Online Street Courses
Sportbike Track Time Events Trackdays
~120,000 Online Track Courses
Street Events Taking an MSF Course Motorcycle Dealership Purchases
>300,000 >400,000
People Searching Motorcycles Online
18,000,000
Looking beyond the normal reach of the motorcycle industry pyramid, Ride University’s online platform can tap into a much broader audience than even dealerships. This not only works consumers up the pyramid, but does so in a way that keeps them inside the Ride University sales funnel.
Online Street Courses
Why Online? Why Free? •
Opportunity to be first to market in online instruction
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Geographic limitations of racetracks creates a barrier for nationwide awareness
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Many “at track” instruction programs now teaching all the same techniques
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Track riders who visit online are influential and carry a TON of buying power
Riders who participate in trackdays
Why Online? Why Free?
Riders who participate in trackdays
Riders on the street
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Many more riders and potential customers riding on the street
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Street riders are often exposed to “false” information and instruction
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Higher visibility expands brand reach of all sponsors and advertisers involved
Why Online? Why Free?
Riders who participate in trackdays
Riders on the street
Getting street riders exposure to the track
grows our sport.
Why Online? Why Free?
Riders who participate in trackdays
Riders drawn in by unique content
creates value.
Unique Content In an industry that spends hundreds of millions of dollars each year creating content, Ride University is unveiling useful, useable content that will become doctrine for many riders as they partake in their favorite pastime. The space in their minds is free - we just need to plant the seed.
Rich Content With a content delivery method that is unlike any in the two wheeled industry, the rich content in each lesson that is made up of video, text and imagery to create an immersive experience.
Interactive Content This immersive experience is enhanced further through interactivity - users are challenged with quizzes every few lessons in order to keep them engaged as they advance through the courses. All of this combines to captivate audiences more than ever.
Useful and Branded Useful information draws eyeballs on today’s internet. In-content web ads allow your brand to impact consumers when they’re in a state of information uptake. Custom content can also be created to further engage customers and highlight your brand.
Beyond Content Ride University is more than just a content generator, or experience based product offering - it’s a community. Every user has a profile and can participate in the “Ride Forums”, sharing experiences, comparing notes on courses and most importantly, finding a home and guide through their motorcycling adventure. From the “My Courses” dashboard page they can see the different certificates they’ve received for completion of online courses and see their list of ongoing courses to easily pick back up where they left off.
How brands can get
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Online
involved with
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At the track
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Partnership Solutions
Custom Created Content or Courses In-Content Advertising Promo Giveaways Direct Customer Access
Product Sponsor Signage Promo Giveaways Private Events Corporate Events
Tailored to your specific need, or target audience.
Estimated Exposure Summary for
Web Traffic 18 Million people searching for “motorcycles” online Estimated 150,000+ visits on website in first 6 months
Digital Ad Impressions 40,000+ per month estimated impressions - rideuniversity.com digital ads * based on post launch impressions data
Social Media Social reach of Ride University team members 240,000+ Follows/Likes
Event Participation 300+ intimate, direct interaction customers at Ride University events per year 30,000+ and 270,000+ annual attendance at Ride University Track and Street home venues, respectively
Sportbike Track Time rider meeting. 30,000+ Customers Annually Putting Ride University and your brand in front of thousands of consumers and inuencers within the motorsports industry.
Strategic partnerships between STT and RideU ďŹ lls a critical need for advanced riding instruction at events, and also engages street customers, drawing them into the growing sport of track day riding.
Talladega Gran Prix Raceway The Home of Ride University Track Program Owned by Apex Manufacturing / Sportbike Track Time owner Richard Harris, and is also the official home base of Ride University. As strategic partners this provides unique opportunities for collaboration like: promo events tailored to your needs, product testing, product development, promotional video shoots, race events, corporate outings and more. Talladega GP Raceway is also the ONLY venue that customers can access the exclusive “Tally 5” course format. An intimate setting with only 5 spots available per event. These events will pop-up throughout the season to create an exclusive and highly sought after experience. As showcased in the YouTube hit “Castrol Speed Academy”, this is the ultimate playground for any motorsports enthusiast or enterprise.
Promotional Event Seminars The draw of unique content doesn’t always come in digital form. Ride University’s owner and founder Jason DiSalvo is shown here at an International Motorcycle Show forum discussing both street and track techniques in a custom tailored curriculum designed around keeping riders safe. Sponsor events and promo appearances by Ride University staff create a great reason for customers to get in the room and interact with your products.
Custom Tailored Experiences Engage your customers anywhere. Ride University schools can happen everywhere. At National Events that pique your customers’ interest and enthusiasm, Ride University can be there to engage them and create memorable experiences that they will draw upon every time they climb aboard a two wheeled machine.
Jason DiSalvo brings decades of knowledge and experience on two wheels to market in a broad scale, multichannel educational oering. In capturing victory at the highest levels of motorcycle sport in America, he’s learned the value of quality education and rider training.
US Professional Racing Career 2003 - Factory Yamaha Racing 2004 - Factory Yamaha Racing 2005 - Factory Yamaha Racing 2006 - Factory Yamaha Racing 2007 - Factory Yamaha Racing 2008 - Factory Yamaha Racing 2009 - M4 Suzuki Racing 2010 - BE1 Factory Triumph (World Supersport Championship) 2011 - Latus Motors Racing Ducati 2012 - Castrol Triumph Latus Racing 2013 - Castrol Triumph Apex Racing 2014 - Castrol Triumph Apex Racing
2011 Daytona 200 Winner 15 Wins 74 Podiums 48 Pole Positions Social Media Followers 15,000+
Beginning his journey in rider education in 1999 at the Freddie Spencer riding school, Jason helped to deďŹ ne a curriculum that is highly regarded worldwide. In 2011 Jason opened the doors of the DiSalvo Speed Academy, which operated successfully until 2014. After a brief time pursuing ventures outside of the motorcycle industry and expanding his business acumen, he’s ready to open the next chapter of his professional career with Ride University.
Industry Leaders involved with
Greg Heichelbech - Business Advisor Top motorcycle industry executive with significant and progressive experience,with an outstanding record in delivering profitable growth, organizational development and performance driven teams.
Richard Harris - Owner of Partnering Companies Motorcycle industry entrepreneur and owner of Sportbike Track Time, Apex Mfg and Talladega GP Raceway. Richard has vast experience and a proven track record of success in the event industry.
Al Luddington - Technical Director With 18 years of experience as the technical lead for the Factory Honda Racing team in America, Al has become one of the most knowledgeable and successful people in the motorcycle industry over the last 2 decades. He brings his technical expertise to Ride University’s online courses on motorcycle technology and maintenance techniques.
Passionate Educators involved with
Steve Rigby - Street Lead Instructor
Anna Rigby - Street Instructor
A true teacher at heart, Steve started off his motorcycle journey with RedSpade Racing as Anna’s original teacher. Also a UX web developer by day, his technical knowledge and experience keeps the bits flowing at Ride University along with providing great structure and detail to our street level program.
Regularly imparting her knowledge and experiences through her own journey of motorcycle learning, Anna and her brand RedSpade Racing have amassed over 200k followers on social media. She’s ready to bring her learning experiences to the street and deliver them to the masses with Ride University.
Jason Curtis - Track Lead Instructor
Ryan Haddock - Track Lead Instructor
From motorcycles to offshore race boats to NASCAR Supertrucks, Jason has found success in all forms of motorsports. He trained alongside DiSalvo while they both competed at the professional level, and Jason is also an accomplished entrepreneur in his own right, bringing marketing and branding consulting as well as graphic design skills into the program.
Shortly after Ryan joined the ranks as an expert level motorcycle racer, he began instructing along side Jason DiSalvo where he developed as a rider, taking multiple wins and podiums in racing competition before turning pro the following year. When not racing on two wheels Ryan is also a professional compound archer, and USA Archery instructor.
Brands and Orgs already supporting
Making Riders Better
For more information contact: Jason DiSalvo - President jason@rideuniversity.com Cell: 716-474-2575 www.rideuniversity.com