A Presentation for...
2015
“If you give it all you’ve got, you will have nothing to regret.”
Thank you for taking the time to review our proposal and 2015 overview. We are very excited as we enter the 2015 racing season as we have recently signed a multi-year agreement with off-road’s premier athlete, Cody Webb, and Factory KTM to provide us motorcycles. Right now we are searching for team sponsors who we believe will be a strong fit with our current race program and who can benefit from the media exposure that off-road racing generates. Off-road racing has grown from grassroots events to some of the highest viewed motorsports programs on television and the internet. The spectators are true enthusiasts and have a proven track record for brand loyalty, especially for those brands who support this sport. SOZO would be a perfect fit for our industry as our demographics are made up of a mature yet youthful fan base who are conscientious about their physical health and appearance. Off-road racing would also be the perfect platform to introduce the Ignite Energy Drink. Please take a moment to review the included information. It is our goal to work with a company that believes in us as much as we believe in them. If you have any further questions, you may contact Tim Clark at 541-282-4323.
Mike Hurlbert Team Owner
Cody Webb on his way to victory at the King of the Motos Extreme off-road event.
About RPM Racing You can’t expect to be the best at what you do if you don’t put in 100% effort, and that is the exact philosophy that has brought Mike Hurlbert and his RPM Racing Team the success they have enjoyed the past decade. Mike’s background in racing reaches back over 35 years and includes multiple Washington State Motocross championships. He eventually migrated to Stock Cars and then NASCAR in both mechanical and management positions. Along the way, Mike enjoyed some time behind the wheel, winning several local Stock Car championships then eventually owning and racing for his own NASCAR Craftsman Truck team - finishing in the top 25 three years in a row. It’s easy to see how Mike’s background guided him to his current position as owner and team manager of RPM Racing Team. His previous successes in both business and racing have provided the building blocks for what is now known in the motorcycle industry as one of the most powerful racing programs in off-road. This list of RPM Racing Team wins and championships has been numerous over the past ten years and in Mike’s words... “We are just now getting started.” With the help of ESPN’s X Games and GEICO’s National EnduroCross series televised through CBS Sports, off-road racing is generating a significant amount of media coverage on television, print and online. “The future looks solid for off-road and so does our 2015 team.”
Meet the Athletes... Cody Webb
Ty Tremaine
DOB: 05/31/88 AGE: 26 Hometown: Watsonville, CA Riding Number: 2
DOB: 11/29/95 AGE: 18 Hometown: Gardnerville, NV Riding Number: 114 Accomplishments: Numerous top ten finishes in X Games, EnduroCross, WORCS and Xtreme Off-Road events
For 2015, Cody Webb will be RPM Racing’s team captain. His ability to connect with others and his experiences on and off the race track will prove to be a valuable asset for the entire team and our supporting sponsors. Accomplishments: Current 2014 EnduroCross Points Leader 2014 & 2013 Tennessee Knock Out Champion 2014 & 2013 King of the Motos Champion 2014 Last Dog Standing Champion 2 Time X Game Bronze Medalist 2 Time X Game Silver Medalist 2010 AMA National Trials Champion Numerous overall wins and top five finishes in Trials, X Games, EnduroCross and Xtreme Off-Road events
Travis Coy DOB: 01/07/90 AGE: 24 Hometown: Boulder Creek, CO Riding Number: 452 Accomplishments: 2014 WORCS Pro 2 Champion Numerous Off-Road wins and top five finishes in WORCS and GNCC
Eric Yorba
Rachel Gutish
DOB: 05/28/94 AGE: 20 Hometown: Murrieta, CA Riding Number: 280 Accomplishments: Numerous WORCS and Big 6 wins 2013 WORCS Pro 2 Champion Current Big 6 Pro points leader
DOB: 03/16/96 AGE: 18 Hometown: Terre Haute, IN Riding Number: 2 and 217 Accomplishments: 2014 X Games Bronze Medalist 2013 ISDE Silver Medalist 2013 Enduro Series - 2nd overall 2011 OMA Women’s Champion Numerous Enduro and EnduroCross top five finishes
Bobby Prochnau
Chantelle Bykerk
DOB: 09/24/85 AGE: 28 Hometown: Savona BC, Canada Riding Number: 9 Accomplishments: 2014 Canadian Enduro Champion 4 time Canadian Enduro Champion 3 time Desert 100 Winner Numerous top five finishes in X Games, EnduroCross and Xtreme Off-Road events
DOB: 10/22/91 AGE: 22 Hometown: Salmon Arm, BC Canada Riding Number: 1 Accomplishments: 2 time Canadian Enduro Champion 2013 EnduroCross Women’s Champion 2012 X Games Bronze Medalist Numerous overall and top five wins in Enduro and Xtreme Off-Road events
2015 Competition Schedule
H GEICO AMA EnduroCross Series The GEICO EnduroCross Series is the premier off-road series in America. Now entering its eleventh year, EnduroCross has grown to a 12-round series that plays out in enclosed arenas across the country plus a bonus round that is part of ESPN’s X Games. The concept of EnduroCross is to bring the most difficult obstacles found outdoors and build them into an indoor track where spectators can witness the competition between the most extreme off-road athletes in the world. Events take place throughout the year starting in Daytona Beach, Florida and ending in Ontario, California and will include 24 one-hour shows broadcast on CBS Sports.
H World Off-Road Championship Series - WORCS This off-road race series takes place throughout five western states over a nine month period. The racecourses range from 10 to 15 miles in length and the participants race for two hours across nature’s most difficult terrain and in every weather condition. WORCS is considered off-road’s premier west coast outdoor race series.
H AMA National and FIM World Off-Road Events In addition to EnduroCross and WORCS, the RPM Racing team will participate in numerous off-road series and extreme events including: FIM SuperEnduro World Championship, AMA Enduro Series, AMA Hare & Hound Series, Grand National Championship Series (GNCC), and the five major extreme off-road events; King of Motos, Last Dog Standing, Tennessee Knock Out, Red Bull Rocks & Logs and Mesquite Nitro Circus. 2015 Rider Event Participation Rider
Class
EnduroCross X GAMES WORCS AMA Enduro Hare & Hound GNCC Xtreme Off-Road FIM World Enduro
Cody Webb
Pro
12
2
X 2 5
5
Ty Tremaine
Pro - FIM Jr.
12 1 1 X
X 2 5
5
Travis Coy
Pro
6
X 9 X
X 2 X
X
Eric Yorba
Pro
X
X 9 X 6 X
Bobby Prochnau
Pro
12 1 1 6
X 2 5
X
Rachel Gutish
Pro W
12 1 1 6
X 2 5
X
Chantelle Bykerk
Pro W
12 1 1 X
X 2 5
X
1
1
X
X
Rd. 1 Rd. 2 Rd. 3 Rd. 4 Rd. 5 Rd. 6 Rd. 7 Rd. 8 Rd. 9
2015 Race Schedule January Taft, CA February Primm, NV March Lake Havasu, AZ April Sand Hollow, UT May Ridgecrest, CA July Cedar City, UT August McCleary, WA September Glen Helen, CA October Primm, NV
FIM World SuperEnduro Rd. 1 Rd. 2 Rd. 3 Rd. 4 Rd. 5 Rd. 6
December 6 January 3 February 1 February 21 February 28 March 21
Poland Germany Finland Mexico Brazil France
Get Connected www.endurocross.com www.worcsracing.com www.gnccracing.com www.xgames.com
National Exposure in Major Markets Across the United States J Seattle J Boise J Salt Lake
J
J
Denver
Las Vegas
Sacramento
J Indianapolis
J
J
Ontario
J
Phoenix Ft. Worth
J
J
Atlanta
Austin
J Daytona Beach
2015 GEICO AMA EnduroCross Series March 6 March 21 April 25 May 1
Daytona Beach, FL Salt Lake City, UT Sacramento, CA Las Vegas, NV
May 30 August 22 August 29 Sept 19
Phoenix, AZ Atlanta, GA Indianapolis, IN Ft. Worth, TX
Oct 3 Oct 17 Nov 7 Nov 21/22
Denver, CO Seattle, WA Boise, ID Ontario, CA
June 4-7 X GAMES Austin, TX
Extreme Off Road Racing - Extreme Media Coverage Television: In 2014, EnduroCross aired nationally on MAV TV to over 45 million households including two showings of each event, providing more coverage than any other form of off-road racing. In 2015, expectations are high as all 12 rounds of EnduroCross will be broadcast on CBS Sports plus a minimum of one repeat showing of each event. CBS Sports currently reaches 96 million households nationwide. X Games is part of the ESPN extreme sports programming which reaches over 100 million households. The yearly programming of EnduroCross has generated significant exposure for the series, the athletes and the teams. X Games Medals are the holy grail in motorcycle racing. Social Media has quickly taken over how enthusiasts receive their information about their favorite sport or athlete. Between Facebook, Twitter and Instagram the off-road industry generates tens of millions of race reports, images, tweets and posts. It’s one of the most connected industries on the internet. Between the promoters, sponsors and off-road media we are connected to over 30 million Facebook users alone. YouTube: Everybody likes to show off and if you type in “EnduroCross” you’ll discover over 100,000 videos of extreme off-road riders doing just that. Here’s one of our favorites compliments of Cody Webb’s CLICK helmet-mounted GoPro camera during a practice round inside the Orleans Arena in Las Vegas. Google: A simple google search on “motorcycle off road racing” will bring up over 25 million articles. Type in “EnduroCross” and over one million articles will appear. A million articles can easily equate to 100 million readers.
EnduroCross provides sponsors the opportunity to expose their brand directly to tens of thousands of potential customers and millions through television and social media.
EnduroCross - By the Numbers 44,000 Spectators in 2013 - over 7 rounds 50,000 Spectators in 2014 - over 8 rounds (est) 75,000 Projected in 2015 - over 12 rounds 160,000 Spectators at 2014 X Games in Austin The EnduroCross Audience Male: 62% Female: 38% 73% attended college Average household income of $108,578 Average Age: 41 18 to 24 years: 4% 25 to 34 years: 15% 35 to 44 years: 36% 45 to 54 years: 32% 55+ years: 10% EnduroCross.com 630,000 annual pageviews 25,000 unique visitors per event Event Marketing Local radio and television - 75 million impressions
Team SOZO RPM Racing Team Branding Branding for the race team includes two support vehicles, a trailer, pit displays and tents, team shirts, rider apparel and race motorcycles. Race transporters travel a combined 120,000 miles during a race season increasing brand exposure across the United States. Event pit displays, team shirts and rider uniforms will all include the SOZO logo.
Team Pit Shirts
Pit Canopies
RPM Racing has a multi-year agreement with KLIM, a manufacturer of extreme sport riding, racing and survival apparel. www.klim.com
SOZO would be the primary logo on the front of every RPM Racing Team rider.
Motorcycles Ready To Race - That is KTM’s slogan, but not only do these Austrian made motorcycles race, they also win - the choice of RPM Racing. www.ktm.com
SOZO would receive the following benefits: Officially recognized as the Title Sponsor of the SOZO RPM Racing Team Premier positioning of SOZO Logo on all: • Team transporters and vehicles • Team pit displays and tents • Rider’s race apparel jerseys • Team race apparel and casual wear • Team equipment and race motorcycles • Rider autograph posters • Press releases and announcements Ability to sample product within SOZO RPM Racing Pits at each event Title Sponsor fee: $75,000 annual fee SOZO product for athletes and fan engagement 2 year commitment We look forward to branding together!
Contact Tim Clark
tc@ 541marketing.com
541-282-4323