Airline Partnership Program
ABOUT ST. PETERSBURG AND AIRPORT Saint Petersburg is the 4th largest city in Europe (after London, Paris and Moscow) and the second largest — in Russia with population over than 5 mln. St. Petersburg is a city with diverse and fast growing economy (in 2012 GRP + 4.5% vs 2011). Today Saint Petersburg is an attractive and developing city in Russian Federation with a great investment potential. High level of political, social and economic stability stimulates investment activity to the city. From 2008 till 2012 volume of foreign investments to the city economy increased by 34% . The most developing and perspective economy segments in Saint Petersburg are automobile and pharmaceutical clusters: at the present time in Saint Petersburg there are 6 factories producing the leading brand automobiles (Toyota, GM, Nissan, Hyundai, Scania, YO–mobile) and 145 pharmacy companies.
Open Pulkovo – Discover Saint Petersburg
Saint Petersburg is a city with a large number of multinational companies, including General Motors, Nissan, Toyota, Ford, IBM, Suzuki, Coca-Cola, Pepsi, Microsoft, Nestlé, Gillette, Philip Morris, BAT, JTI and others.
Volume of the leading industrial sectors according to turnover 2012
7%
6%
12% 62% 13%
Oil Industry Vehicle Production Food, Beverages and Tobacco Production Electrical and Optical Equipment Production Heavy Industry
3
billion US Dollars 6.1
2011
5. 2
2010
5.5
2009
5.9
2008
2012
Outcoming tourism million people
2.6
3.2
12.6
14.5
15.3
2.9
2011
2.9
9.5
2010
2.3
11.3
2009
2.8
6.1
2008
2.3
5.5
2012
2.5
5.1
2011
4.8
10 .8
2012
2011
2010
71.2
million people
2009
2008
2.3
66.8
Incoming tourism 4.8
2.5
54.8
2009
2008
47.6
2012
Foreigh investments
billion US Dollars
2010
46.1
Volume of GRP
Domestic tourism International tourism Total
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CATCHMENT AREA Thanks to the city’s favourable geographic position, Pulkovo Airport serves an extensive catchment area – almost 10 mln people: Greater St. Petersburg + region – 6.7 million Pskov + region – 0.6 million Novgorod + region – 0.6 million Petrozavodsk + region – 0.6 million Vologda + region –1.2 million
6.7 mln people
St. Petersburg was, and remains, Russia’s “window to Europe” and it is often described as the most Western city of Russia. Saint Petersburg borders with such European countries as Finland and Estonia. The distance between Saint Petersburg and capitals of both neighboring countries, Finland and Estonia, is approximately the same: about 400 kilometers.
9.7 mln people
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GENERAL INFORMATION ABOUT THE NEW PULKOVO TERMINAL Beginning April 29, 2010 Northern Capital Gateway LLC – the Pulkovo Airport Operator carries out major reconstruction of the Airport according to the Public – Private Partnership Agreement. The development of the Airport and its facilities is divided into 3 phases. Phase 1: 17 mln. passengers per year (approx. 2020) Phase 2: 25 mln. passengers per year (approx. 2030) Phase 3: 35 mln. passengers per year (approx. 2040)
The first phase of the Airport development includes construction of the Main Terminal Building as well as the Northern Pier, the Forecourt and reconstruction of the Pulkovo –1 terminal. The total area of terminals will be increased up 150. 000 square meters. The New Terminal and the Northern Pier will be opened for passengers in the fourth quarter of 2013, the reconstructed Pulkovo –1 terminal – in June 2014. Several crucial facilities and improvements will be implemented:
Capacity Increase 48
16
88
Check-in counters
2014
28
Gates
4
14
Passenger bridges
32
108
Border control cabins
10
15
Customs control channels
47
*
82
Aircraft stands
Now
* Apron 1 and 2
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IDEAS BEHIND THE PROJECT Within the scope of a competition in 2007 British architectural bureau Grimshaw was chosen by the government of Saint Petersburg for performing design of Pulkovo Airport. The main effort was to create a landmark building by implementing some characters of Saint Petersburg as well as to improve passenger service quality.
New terminal is constructed for people and will be a remarkable gateway for citizens and guests of the city. New Pulkovo Terminal will start its operations in December 2013.
Design was inspired by Saint Petersburg and its architecture. Ceiling of the arrival area is a reflection of water surface of the Neva river. Roof design and its angular structure was inspired by city historical buildings and gilded roofs of The Church of the Savior on Spilled Blood. Passages and corridors are designed to remind about channels and bridges of Saint Petersburg.
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AIRPORT STATISTICS DATA Pulkovo Airport main operational indicators, 2012 2012
2012 / 2011
11 154 560
16.0%
Domestic airlines
4 999 800
11.5%
International airlines
6 154 760
20.0%
125 715
8.4%
Domestic airlines
64 929
6.2%
International airlines
60 786
10.9%
4 168 064
9.9%
Passenger traffic
Take-off and landing
MTOW
PAX
Operation
Tons
Passenger traffic of major Russian airports, million people Airport
2012
2011
Domodedovo (Moscow)
28.2
25.7
Sheremetyevo (Moscow)
26.2
22.6
Pulkovo (Saint Petersburg)
11.1
9.6
Vnukovo (Moscow)
10.0
8.2
Koltsovo (Ekaterinburg)
3.8
3.4
Tolmachevo (Novosibirsk)
3.3
2.8
Passenger flow million people
*
2013
12.3
2012
11.1
2011
9.6
2010
8.4
2009
6.7
2008
7.071
* forecast
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TOP 10 International Destinations by passenger traffic*
TOP 10 CIS Destinations by passenger traffic* 2012
2012
Frankfurt
289 447
Kiev
Munich
225 503
Tashkent
139 286
Paris
224 136
Samarkand
116 747
Berlin
160 436
Dushanbe
98 725
Dubai
134 490
Baku
65 171
Amsterdam
134 143
Almaty
62 984
Larnaka
131 249
Minsk
61 567
Prague
129 835
Simferopol
51 372
Dusseldorf
128 894
Urgench
50 441
Antalya
120 568
Khujand
42 035
154 712
TOP 10 Domestic Destinations by passenger traffic*
TOP 10 airlines by passenger traffic
2012
2012
Moscow
2 561 608
Rossiya
4 208 906
Kaliningrad
263 524
Aeroflot
1 068 494
Arkhangelsk
199 889
Transaero
903 728
Murmansk
194 845
S7
493 068
Sochi
168 192
Lufthansa
457 962
Ekaterinburg
146 726
Utair
406 463
Krasnodar
138 376
Nordavia
233 153
Novosibirsk
125 950
Orenair
217 090
Ufa
110 970
Uzbekiston
199 755
Rostov
105 279
Air Berlin
176 181
* regular flights Discover Saint Petersburg
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Airlines operating flights to / from St. Petersburg on regular basis number of airlines
69
TTL
International
33
Domestic
23
13
CIS
New Destinations, 2013 Alexandropoulos
Ivanovo
Pisa
Apatity
Kavala
Pskov
Budapest
Kalamata
Reykjavik
Bryansk
Kos
Skiathos
Cheboksary
Kostroma
Vologda
Geneva
Kulyab
New Airlines, 2013 East Air
Tunis Air
Iberia Express
Ukraine International Airlines
Icelandair
UTair Ukraine
Kostroma Air Enterprise
Yamal Airlines
New Livingston Pskovavia
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Russian Airlines Aeroflot - Russian Airlines
Nordavia - regional airlines
Severstal Avia
Ak Bars Aero
Nordstar Airlines (Taimyr)
Tatarstan Aircompany
Alrosa Avia
Orenair
Transaero Airlines
Donavia
Polet Airlines
Ural Airlines
Gazpromavia
Pskovavia
UTair
Globus Airlines
Rossiya Airlines
Yakutia Airlines
Izhavia
RusLine
Yamal Airlines
Kostroma Air Enterprise
S7 Airlines
International Airlines Aegean Airlines
Bulgaria Air
LOT Polish Airlines
Air Baltic
CSA - Czech Airlines
Lufthansa
Air Berlin
EL-AL Israel Airlines
Montenegro Airlines
Air France
Emirates
New Livingston
Air Malta
Estonian Air
Norwegian Air Shuttle
Air One
Finnair
Nouvelair Tunisie
Alitalia
Hainan Airlines
SAS - Scandinavian Airlines
Austrian Airlines
Iberia Express
Swiss
Blue Bird Airways
Icelandair
Tunis Air
Blue Panorama Airlines
KLM - Royal Dutch Airlines
Turkish Airlines
British Airways
Korean Air
Vueling Airlines
Air Astana
Belavia - Belarusian Airlines
Turkmenistan Airlines
Air Moldova
East Air
UTair Ukraine
Air Onix
Ukraine International Airlines
Uzbekistan Airways
Avia Traffic Company
Somon Air
Azerbaijan Airlines
Tajik Air
CIS
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Unserved routes required* Russia
CIS
Europe
USA
Asia
Barnaul
Batumi
Brussels
Boston
Delhi
Irkutsk
Dnepropetrovsk
Lisbon
Los Angeles
Hong Kong
Nizhnevartovsk
Donetsk
Lyon
New York
Ho Chi Minh
Novy Urengoy
Kharkov
Malaga
San Francisco
Shanghai
YuzhnoSakhalinsk
Lviv
Manchester
Washington
Singapore
Salekhard
Tbilisi
Stuttgart
Miami
Tokyo
* The list is not final. Please contact Aviation Marketing Department for any further information
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Destinations to / from Pulkovo airport (regular flights) Domestic = 56 Anapa
Ekaterinburg
Krasnodar
Norilsk
Sochi
Vladivostok
Apatity
Gelendzhik
Krasnoyarsk
Novosibirsk
Stavropol
Volgograd
Arkhangelsk
Grozny
Magadan
Omsk
Surgut
Vologda
Astrakhan
Ivanovo
Makhachkala
Orenburg
Syktyvkar
Voronezh
Belgorod
Izhevsk
Mineralnye Vody
Penza
Tomsk
Yakutsk
Bugulma
Kaliningrad
Moscow
Perm
Tyumen
Yaroslavl
Bryansk
Kazan
Murmansk
P. Kamchatsky
Ufa
Cheboksary
Khabarovsk
Naryan-Mar
Pskov
Ukhta
Chelyabinsk
Khanty-Mansiysk
Nizhnekamsk
Rostov-on-Don
Ulyanovsk
Cherepovets
Kostroma
Nizhny Novgorod
Samara
Vladikavkaz
International = 70 Alexandropoulos
Copenhagen
Istanbul
Munich
Punta Cana
Tallinn
Alicante
Djerba
Kalamata
Naples
Reykjavik
Tel Aviv
Amsterdam
Dubai
Karlovy Vary
Nice
Rhodes
Tenerife
Antalya
Dusseldorf
Kavala
Oslo
Riga
Thessaloniki
Athens
Eilat
Kerkira
Palermo
Rimini
Tivat
Bangkok
Enfidha
Kos
Paphos
Rome
Varna
BarŃ elona
Frankfurt am Main
Larnaka
Pardubice
Salzburg
Venice
Beijing
Geneva
London
Paris
Seoul
Vienna
Berlin
Hamburg
Madrid
Phuket
Sharm el Sheikh
Warsaw
Bourgas
Helsinki
Malta
Pisa
Skiathos
Zurich
Budapest
Heraklion
Milan
Prague
Sofia
Catania
Hurghada
Monastir
Pula
Stockholm
Almaty
Bukhara
Karaganda
Lankaran
Osh
Ust-Kamenogorsk
Andijan
Chisinau
Karshi
Minsk
Pavlodar
Yerevan
Ashgabat
Dushanbe
Khudzhand
Namangan
Samarkand
Astana
Fergana
Kiev
Navoi
Simferopol
Baku
Gyanja
Kulyab
Nukus
Tashkent
Bishkek
Gyoumri
Kurgan Tyube
Odessa
Urgench
CIS = 32
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Incentive program for airlines Bonus scheme
Welcome bonus for new airline Take-off / landing charge, terminal use charge
1st commercial flight
1st and 2nd report periods
99%
15%
New destination opening* Long-haul routes Summer / Winter
Take-off / landing charge, terminal use charge
Season 1
Season 2
Season 3
Season 4
Season 5
— / 60%
45% / —
— / 40%
25% / —
— / 20%
Other routes Summer / Winter Season 1
Season 2
Season 3
Season 4
Season 5
— / 50%
35% / —
— / 30%
15% / —
— / 10%
* new destination for airport
14
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Frequency increase on the airlines’ existing route Frequency increase in comparison with the similar previous IATA season
Bonus rate
50% and less
5%
51-99%
10%
100% and more
15%
Take-off / landing charge
Bonuses – are applied to the scheduled passenger flights only – are applied to the flights operated in non-peak time slots only – are not applicable for Moscow destination
More information on www.pulkovoairport.ru/eng/partners/airlines/
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Example: Bonuses paid in the current season New airline and new destination Season
Winter 1
Summer 1
Winter 2
Summer 2
Winter 3
Load factor
60%
65%
65%
70%
70%
Pay back: take off landing charge, charge for use of terminal
65% (50%+15%)
50% (35%+15%)
30%
15%
10%
Per season
Winter 1
Summer 1
Winter 2
Summer 2
Winter 3
Airport charges (take-off and landing, terminal use) without discounts
208 120.00
301 080.00
220 792.00
318 360.00
233 464.00
Airport charges with discounts (take-off and landing, terminal use)
72 842.00
150 540.00
154 554.40
270 606.00
210 117.60
Airline savings in USD
135 278.00
150 540.00
66 237.60
47 754.00
23 346.40
For flights which start the operation in Winter season with 4 weekly frequencies, TTL savings for 5 IATA periods USD 423 156.00 Data used for calculations: Aircraft type - A319, MTOW - 70 tons, capacity - 128 seats
Example: Bonuses paid in next season Frequency increase Season
Winter
Pay back: take off and landing charge
5%
Per Season
Winter
Airport charge ( take-off and landing) without discounts
56 056.00
Airport charges (take-off and landing) with discounts
53 253.20
Airline savings in USD
2 802.80
For flights which frequency increase up to 50% in Summer (pay back is provided in Winter), TTL savings in USD 2 802.80 Data used for calculations: Arcraft type - A319, MTOW - 70 tons, number of flights - 88, frequency increase from 3 to 4 a week
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Take-off/landing charge includes provision of the following services in the airfield area: - runways, taxi track, ramp - light system - SAR (search and resque) - fire prevention and safety
Terminal use charge includes provision of: - airport land side - places and areas of terminal (free facilities) - passenger informational support Rate of charge – 1 PAX (non-commercial PAX, children under 2 years are free of charge)
- ornithology - aeronautical information (NOTAM) - apron (3 hours after landing) Rate of charge – 1 tone of MTOW
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Marketing support Advertising
Partner events
1. Web banner on the airport’s website www.pulkovoairport.ru, including the advertising route into the common banner of airport’s website promoting new destinations of a season
1. Joint promotion workshops (events) for the leading stakeholders in the city: tour operators and travel agencies, mass media in collaboration with the Russian Union of Travel Industry, Saint Petersburg City Administration, Consulates, American Chamber of Commerce (LED TOGETHER – once a year, “New destinations of the coming season” – twice a year)
2. Promotion in the social networks and blogs (VKontakte, Facebook, Twitter, UTube, LiveJournal, Instagram) 3. Tailor made advertising campaigns (Internet, outdoor, radio) 4. Advertising banners at the airport terminal (check-in screens, self service kiosks) 5. Article and photo publication in “Flight Line” magazine (distributed at the airport terminals) 6. Press releases on Pulkovo Airport website, distribution within mass media data base 7. First flight event (inaugural flight ceremony at the airport terminal)
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2. Advertising on the resources of Saint Petersburg Tourist Information Bureau (by m u t u a l a g r e e m e n t ) : o n l i n e , “ Vi s i t Petersburg.ru” magazine 3. Organizing famtrips for tour operators, travel agencies
Analysis and reports 1. Airport, tourism statistics and market analysis on request 2. Passenger profile 3. Touristic and corporate demand analysis, tour operators surveys, etc.
Open Pulkovo – Discover Saint Petersburg
CONTACTS: Northern Capital Gateway LLC 2 letter A, Vnukovskaya St. Saint Petersburg, 196210 Russia www.pulkovo-airport.com
Aviation Marketing Department + 7 812 324 30 06 aviamarketing@pulkovo-airport.com PR and Advertising Department +7 812 324 36 64 press-centre@pulkovo-airport.com