Mark Hung 2013-2018 English

Portfolio

Portfolio

2013 - 2018 Feng - Sheng, Hung

Portfolio

2013 - 2018 Feng-Sheng, Hung

Portfolio

2013 - 2018 Feng-Sheng, Hung

Hi, I am Mark.

PERSONAL DATA Name

Feng-Sheng, Hung ( Mark Hung )

D.O.B

1991.07.01

Mobile

0983-058-092

E-mail

ev7113487@gmail.com

EDUCATION 2013 Sep-Present Master`s Degree National Taipei University of Technology Innovation & Design Human Centred Studio 2010 Sep-2013 Jun Bachelor`s Degree Shih Chien University Information Technology and Management Department

AWARDS

UI / UX Designer SKILLS 2D Software

Rendering

Photoshop Illustrator InDesign

V-ray KeyShot Showcase

3D Software

Language

Rhinoceros

English (Toeic 710score)

EXPERIENCE

2017 Mar Excellent Award (Little Monster Drawing) GIGABYTE Great Design Contest 技嘉奇想設計大賽

Internship 2016 Jul-Aug

2016 Aug Bronze Award(削遙自在) National Palace Museum Treasure Design Contest 故宮國寶設計競賽

2015 Apr-Aug

Luxgen-Motor Corporation Color & Material Design Department

2014 Jan-Sep

NTUT Art Center Exhibition Planner

2016 Jul Bronze Award (Superdry) Sichuan-Taiwan Industrial Design Awards 四川 天府寶島工業設計大賽 2016 Jul Silver Award 2016 Advantech Early Design Campaign 研華創新設計競賽與實習計畫 2015 Jul Excellent Award (Queue Chair) Taipei International Design Award 台北設計獎

Advantech Corporation Design Department

Workshops 2014 Nov

“5G Transmission” National Taipei University of Technology

2014 Jun

“Cultural Creative Project Manager cultivation” Taiwan Design Center

2013 Sep

“Knot Design” National Taipei University of Technology

Class Officers

2015 Jan Silver Award (Flip Your World) GIGABYTE Great Design Contest 技嘉奇想設計大賽

2014 Sep-2015 Jan

Class secretary

2013 Feb-2013 Jun

Minister of boadcasting

2012 Sep-2013 Jan

Class leader

2014 Dec Taiwan Excellence Award (Smart Scooter) Industry-University Cooperative Project 台灣精品獎

Research Publication 2016 Nov

2013 Feb Second Place (iMOD Interface) Chungwa Telecom Innovation & Application Contest 中華電信創新應用大賽

2014 May

Bottled Water Appearance and Color Association from Consumers Experience

2014 Oct

Assistive Device for Standing-up from Bed

Enhancing Shower Room Safety by Integrating Grab Bar and Leaning Support Device

Hi, I am Mark.

PERSONAL DATA Name

Feng-Sheng, Hung ( Mark Hung )

D.O.B

1991.07.01

Mobile

0983-058-092

E-mail

ev7113487@gmail.com

EDUCATION 2013 Sep-Present Master`s Degree National Taipei University of Technology Innovation & Design Human Centred Studio 2010 Sep-2013 Jun Bachelor`s Degree Shih Chien University Information Technology and Management Department

AWARDS

UI / UX Designer SKILLS 2D Software

Rendering

Photoshop Illustrator InDesign

V-ray KeyShot Showcase

3D Software

Language

Rhinoceros

English (Toeic 710score)

EXPERIENCE

2017 Mar Excellent Award (Little Monster Drawing) GIGABYTE Great Design Contest 技嘉奇想設計大賽

Internship 2016 Jul-Aug

2016 Aug Bronze Award(削遙自在) National Palace Museum Treasure Design Contest 故宮國寶設計競賽

2015 Apr-Aug

Luxgen-Motor Corporation Color & Material Design Department

2014 Jan-Sep

NTUT Art Center Exhibition Planner

2016 Jul Bronze Award (Superdry) Sichuan-Taiwan Industrial Design Awards 四川 天府寶島工業設計大賽 2016 Jul Silver Award 2016 Advantech Early Design Campaign 研華創新設計競賽與實習計畫 2015 Jul Excellent Award (Queue Chair) Taipei International Design Award 台北設計獎

Advantech Corporation Design Department

Workshops 2014 Nov

“5G Transmission” National Taipei University of Technology

2014 Jun

“Cultural Creative Project Manager cultivation” Taiwan Design Center

2013 Sep

“Knot Design” National Taipei University of Technology

Class Officers

2015 Jan Silver Award (Flip Your World) GIGABYTE Great Design Contest 技嘉奇想設計大賽

2014 Sep-2015 Jan

Class secretary

2013 Feb-2013 Jun

Minister of boadcasting

2012 Sep-2013 Jan

Class leader

2014 Dec Taiwan Excellence Award (Smart Scooter) Industry-University Cooperative Project 台灣精品獎

Research Publication 2016 Nov

2013 Feb Second Place (iMOD Interface) Chungwa Telecom Innovation & Application Contest 中華電信創新應用大賽

2014 May

Bottled Water Appearance and Color Association from Consumers Experience

2014 Oct

Assistive Device for Standing-up from Bed

Enhancing Shower Room Safety by Integrating Grab Bar and Leaning Support Device

Ui Little Monster Drawing Board A digital drawing board for parents and children.

Smart Scooter A friendly scooter with health care system.

iMOD Interface Improving original interface it is more friendly for elderly.

06

Product Superdry A dry umbrella bucket on the bus station.

16

Flip Your World

36

Queue Chair

A 3D scenery table that inspires children creativity.

It is combined queue and chair.

Internship Tesla Model S Interior Design Improving original interface it is more friendly for elderly.

44

削遙自在 A pencil sharpener with Chinese culture and creative idea.

70 74 84 92

Ui Little Monster Drawing Board A digital drawing board for parents and children.

Smart Scooter A friendly scooter with health care system.

iMOD Interface Improving original interface it is more friendly for elderly.

06

Product Superdry A dry umbrella bucket on the bus station.

16

Flip Your World

36

Queue Chair

A 3D scenery table that inspires children creativity.

It is combined queue and chair.

Internship Tesla Model S Interior Design Improving original interface it is more friendly for elderly.

44

削遙自在 A pencil sharpener with Chinese culture and creative idea.

70 74 84 92

Excellent Award 2017 GIGABYTE Great Design Contest

Little Monster Drawing Board for Parents and Children The little monster drawing board let the parents and children who live in separate places transmit the photo to share their live.

The parents can upload the photos from the app, and the children can creatively color the black and white photos. Parents and children increase relationship and confidence by this product. They do not alienate each other due to distance, and eliminates the strangeness between them.

Background

“Chunghwa Telecom Innovation & lication Con test”theme is improving their media roduct MOD. The product contains many programs and channels that let audience get more choices. But many people think MOD interface is too complicated to use. Our team made new system that can use easily and clear, the new system call ”iMOD”.

06

07

Excellent Award 2017 GIGABYTE Great Design Contest

Little Monster Drawing Board for Parents and Children The little monster drawing board let the parents and children who live in separate places transmit the photo to share their live.

The parents can upload the photos from the app, and the children can creatively color the black and white photos. Parents and children increase relationship and confidence by this product. They do not alienate each other due to distance, and eliminates the strangeness between them.

Background

“Chunghwa Telecom Innovation & lication Con test”theme is improving their media roduct MOD. The product contains many programs and channels that let audience get more choices. But many people think MOD interface is too complicated to use. Our team made new system that can use easily and clear, the new system call ”iMOD”.

06

07

Background With the advent of the era globalization, more than one million people in Taiwan have been engaged foreign assignments. Many parents have been away from their children because they have to work foreign country and this has caused a phenomenon of single parent family.

However, before the child is 3 years old, it is an important period of the relationship is being established between parents and child.

In this period, child need the care of the parents and dependence. It is necessary to maintain a good relationship with the children and let them feel safe.

Design Definition Type：Concept design Designers：3 Duration：2016 Dec-2017 Mar Work：Research / Idea design / UI design / Product design

There are three three main design directions for preschool children, and the team's product development children's toys can follow: 1 Emotional transmission Preschool children often embrace their parents to get in parent-child relationships. This is the most direct and intimate emotions between parents and children. ２Creativity From children toy design, we expect children to create their fanstasty wold and connect with their parents.

３Interaction The most important problem is living different place. Through digital products, they can become closer and maintain good relationship.

Creativity Happiness Imagination Fantasty

08

Relationship

Interaction

Dependency

Share

Safety

Experience

Connection

Accompany

Embracing

Listening

09

Background With the advent of the era globalization, more than one million people in Taiwan have been engaged foreign assignments. Many parents have been away from their children because they have to work foreign country and this has caused a phenomenon of single parent family.

However, before the child is 3 years old, it is an important period of the relationship is being established between parents and child.

In this period, child need the care of the parents and dependence. It is necessary to maintain a good relationship with the children and let them feel safe.

Design Definition Type：Concept design Designers：3 Duration：2016 Dec-2017 Mar Work：Research / Idea design / UI design / Product design

There are three three main design directions for preschool children, and the team's product development children's toys can follow: 1 Emotional transmission Preschool children often embrace their parents to get in parent-child relationships. This is the most direct and intimate emotions between parents and children. ２Creativity From children toy design, we expect children to create their fanstasty wold and connect with their parents.

３Interaction The most important problem is living different place. Through digital products, they can become closer and maintain good relationship.

Creativity Happiness Imagination Fantasty

08

Relationship

Interaction

Dependency

Share

Safety

Experience

Connection

Accompany

Embracing

Listening

09

Design Target

Competitor Analysis

According to the three design definitions, include creativity, relationship and interaction. Our deisgn target let parent and children who live different place still have good relationship. They do not feel a sense of alienation.

There are two different mode in Little monster, one is drawing modem the other is photo drawing mode.

The explanation is as followďźš

According to the analysis of products, most of the remote digital interactive robots on the market have the features of interaction instantly between parents and children. However, the robots mainly based on the games and fun. Although parents and children can achieve the entertainment by the game, it is less emotional cultivaion between them, like Zenbo, iBotn, New baby no.6.

Another type of robot is monitoring child safety, parents through the remote robot to confirm the child's physical condition and safety, including Hub, iBabi and Hub. Ranababy can help parents and chidren buiding good relationship through monitoring and game.

The other is the parent-child emotional communication, which can cultivate the emotion between parents and children through voice input and output, but can not have instant interaction with the screen, including Kuri and OHANAS.

Parents-children relationship

Creative drawing

Photo painting

Based on a blank drawing board, it allows children and parents painting as much as possible. They can transmit the feeling of love through painting and writting.

Parents use the app to turn photos into grayscales and upload them to the Little monsters. Children can paint different colors and draw different graphic in this grayscale photo. It just ike to walk with the kids and explore the world together.

OHaNAS

Market chance

Kuri

Safety monitoring

Instant interaction iBabi

Hub

New baby no.6

Zenbo Ranababy

iBotn

Parents-children entertainment

Advantage 1. Transmission relationship betwwn parents and children.

2. Cultivating children's imagination and creativity through drawing.

3. Kindergartens, nursery centers and other places are potential customers.

Weakness 1. Immitation of foreign products.

2. New product acceptance problem.

3. The traditional thinking of electronic and radio waves harming children.

4. Update software content continuously.

4. The society is paying more and more attention to parent-child emotional exchanges.

10

11

Design Target

Competitor Analysis

According to the three design definitions, include creativity, relationship and interaction. Our deisgn target let parent and children who live different place still have good relationship. They do not feel a sense of alienation.

There are two different mode in Little monster, one is drawing modem the other is photo drawing mode.

The explanation is as followďźš

According to the analysis of products, most of the remote digital interactive robots on the market have the features of interaction instantly between parents and children. However, the robots mainly based on the games and fun. Although parents and children can achieve the entertainment by the game, it is less emotional cultivaion between them, like Zenbo, iBotn, New baby no.6.

Another type of robot is monitoring child safety, parents through the remote robot to confirm the child's physical condition and safety, including Hub, iBabi and Hub. Ranababy can help parents and chidren buiding good relationship through monitoring and game.

The other is the parent-child emotional communication, which can cultivate the emotion between parents and children through voice input and output, but can not have instant interaction with the screen, including Kuri and OHANAS.

Parents-children relationship

Creative drawing

Photo painting

Based on a blank drawing board, it allows children and parents painting as much as possible. They can transmit the feeling of love through painting and writting.

Parents use the app to turn photos into grayscales and upload them to the Little monsters. Children can paint different colors and draw different graphic in this grayscale photo. It just ike to walk with the kids and explore the world together.

OHaNAS

Market chance

Kuri

Safety monitoring

Instant interaction iBabi

Hub

New baby no.6

Zenbo Ranababy

iBotn

Parents-children entertainment

Advantage 1. Transmission relationship betwwn parents and children.

2. Cultivating children's imagination and creativity through drawing.

3. Kindergartens, nursery centers and other places are potential customers.

Weakness 1. Immitation of foreign products.

2. New product acceptance problem.

3. The traditional thinking of electronic and radio waves harming children.

4. Update software content continuously.

4. The society is paying more and more attention to parent-child emotional exchanges.

10

11

Scenario 1-Drawing mode There are two mode in Little monster, one is drawing mode, the other is photo painting mode. and parents need to download app in cell phone.

In drawing mode, based on a blank drawing board, it allows children and parents painting as much as possible. They can transmit the feeling of love through painting and writting.

Drawing mode Parents click brush tool in the right tool bar and select color to drawing.

If they want to modify or re-draw, just click the next step or eraser icon on function bar. Parents transmit thinking for their children by painting or writing.

The Little monster drawing board let the parents and children who live in separate places transmit the photo to share their live.

When the parents draw, the light above the Little monster will flash, let the children know that there is image transmission.

Children can color by clicking the first brush tool in the right toolbar and clicking the color below.

If they want to modify or re-draw, just click the next step or eraser icon on function bar. Parents transmit thinking for their children by painting or writing.

小怪獸親子畫板

02

小怪獸親子畫板

01

Drawing mode

Parents

Loading

Menu

Children

Drawing mode

Parents need download Little monster app and install it in cell phone. After installing, parents click the app and loading. Then, home page of Little monster app show drawing boards. Last time drawing content be stored the lower, and parents can click plus icon to add new drawing board. If parents want to delete it, just hold down the drawing board and show the delete option. In addition, there are number to every drawing board that let parents understand it.

12

Scenario 2-Photo painting mode

Photo painting mode

In photo painting mode, Parents use the app to turn photos into grayscales and upload them to the Little monsters. Children can paint different colors and draw different graphic in this grayscale photo. It just ike to walk with the kids and explore the world together.

If parents want to change photo painting mode, they just click image icon below the screen that can upload the photos from the app. After uploading, the colorful photo will change grayscale color automatically. Then, the parents and children can creatively color the grayscale photos in the same time.

When the parents upload photo, the light above the Little monster will flash, let the children know that there is photo transmission.

Children can color by clicking the second brush tool to color the grayscale photo.

If they want to modify or re-draw, just click the next step or eraser icon on function bar. Parents transmit thinking for their children by painting or writing.

13

Scenario 1-Drawing mode There are two mode in Little monster, one is drawing mode, the other is photo painting mode. and parents need to download app in cell phone.

In drawing mode, based on a blank drawing board, it allows children and parents painting as much as possible. They can transmit the feeling of love through painting and writting.

Drawing mode Parents click brush tool in the right tool bar and select color to drawing.

If they want to modify or re-draw, just click the next step or eraser icon on function bar. Parents transmit thinking for their children by painting or writing.

The Little monster drawing board let the parents and children who live in separate places transmit the photo to share their live.

When the parents draw, the light above the Little monster will flash, let the children know that there is image transmission.

Children can color by clicking the first brush tool in the right toolbar and clicking the color below.

If they want to modify or re-draw, just click the next step or eraser icon on function bar. Parents transmit thinking for their children by painting or writing.

小怪獸親子畫板

02

小怪獸親子畫板

01

Drawing mode

Parents

Loading

Menu

Children

Drawing mode

Parents need download Little monster app and install it in cell phone. After installing, parents click the app and loading. Then, home page of Little monster app show drawing boards. Last time drawing content be stored the lower, and parents can click plus icon to add new drawing board. If parents want to delete it, just hold down the drawing board and show the delete option. In addition, there are number to every drawing board that let parents understand it.

12

Scenario 2-Photo painting mode

Photo painting mode

In photo painting mode, Parents use the app to turn photos into grayscales and upload them to the Little monsters. Children can paint different colors and draw different graphic in this grayscale photo. It just ike to walk with the kids and explore the world together.

If parents want to change photo painting mode, they just click image icon below the screen that can upload the photos from the app. After uploading, the colorful photo will change grayscale color automatically. Then, the parents and children can creatively color the grayscale photos in the same time.

When the parents upload photo, the light above the Little monster will flash, let the children know that there is photo transmission.

Children can color by clicking the second brush tool to color the grayscale photo.

If they want to modify or re-draw, just click the next step or eraser icon on function bar. Parents transmit thinking for their children by painting or writing.

13

Product detail The Little monster drawing board for parents and children hopes to increase the relationship temperatur between parent-child through painting, hug feeling and interaction.

Compared with the general unilateral monitoring robot, parents and children can be felt by the two sides through communication, interaction and painting.

Then, it can be promoted with parent-child interaction activities, and cooperate with amusement parks and nursery centers to achieve greater repercussions for pr oduct promotion.

Combining with different colors of pen and back horn shape to increase fun and tactile feel.

Even if the parents are not around, the child can feel the relationship and safe through the embrace and reduce the loneliness in the heart.

Horn light on the top of head When the parent sends the photo to the child's end, the top horn light of Little monster flashes to remind the child to receive the photo.

14

Colorful back horn pen

Embracing feeling

The Little monster's fin is a colorful pen and eraser that allows children to draw anything they want.

By embracing Little monsters, children can feel their parents around them, increase relationship between parents and children. In addition, it cultivate a good habit for expressing love.

15

Product detail The Little monster drawing board for parents and children hopes to increase the relationship temperatur between parent-child through painting, hug feeling and interaction.

Compared with the general unilateral monitoring robot, parents and children can be felt by the two sides through communication, interaction and painting.

Then, it can be promoted with parent-child interaction activities, and cooperate with amusement parks and nursery centers to achieve greater repercussions for pr oduct promotion.

Combining with different colors of pen and back horn shape to increase fun and tactile feel.

Even if the parents are not around, the child can feel the relationship and safe through the embrace and reduce the loneliness in the heart.

Horn light on the top of head When the parent sends the photo to the child's end, the top horn light of Little monster flashes to remind the child to receive the photo.

14

Colorful back horn pen

Embracing feeling

The Little monster's fin is a colorful pen and eraser that allows children to draw anything they want.

By embracing Little monsters, children can feel their parents around them, increase relationship between parents and children. In addition, it cultivate a good habit for expressing love.

15

2015 Taiwan Excellence Award

Smart Scooter

It is beneficial and convenient transportation for elderly.

In this project, we collaborated with company and spend eight month to design it. This smart scooter contains “Health Care System” and “Slope Estimation System” that can assist elder rider more safer.

16

17

2015 Taiwan Excellence Award

Smart Scooter

It is beneficial and convenient transportation for elderly.

In this project, we collaborated with company and spend eight month to design it. This smart scooter contains “Health Care System” and “Slope Estimation System” that can assist elder rider more safer.

16

17

Target Users

Design Process This project collaborated with LUNSUN company. The owner planed to produce one smart scooter and sell to Europe. We worked with each other for six months and discussed a lot of times to check appearance model, ergonomics, and color plans. This project was divided to 6 parts : 1.

2.

3.

4.

5.

6.

7.

8.

Type：Industry-university cooperative project Designers：9 Duration：2013 July-2014 Feb Work：Research / Thinking / UI Design / Color plans

Research Ergonomics Size Definition Sketch UI Design Color Plans 3D Model Color Plans Prototype

As technology improvement, many countries are facing aging society problem. Elderly joints degeneration and injury are the most important reason that cannot walk too far. By riding mobility scooters, Elderly can go to the place they want. We considered ergonomics, speed limit, and emergency treatment.

Movement

Short Distance

LOHAS

Health

01

Research

05

．Battery Display ．Temperature Display ．Heart Rate Display

．Target User ．Law and Regulations

02

Ergonomics

UI Design

06

3D Model

．Viewing Design

．Scooter Head 3D

．Work Space

．Scooter Body 3D

．Hand Grasp

03

Size Define

07

Color Plans

．Radius Between Inner Wheels

．Research

．Scooter Body Size

．Imageboard ．Rendering

04

Sketch

08

Prototype

．Maketing Analysis

．Scooter Head Prototype

．Scooter Head Sketch

．Scooter Body Prototype

．Scooter Body Sketch 18

19

Target Users

Design Process This project collaborated with LUNSUN company. The owner planed to produce one smart scooter and sell to Europe. We worked with each other for six months and discussed a lot of times to check appearance model, ergonomics, and color plans. This project was divided to 6 parts : 1.

2.

3.

4.

5.

6.

7.

8.

Type：Industry-university cooperative project Designers：9 Duration：2013 July-2014 Feb Work：Research / Thinking / UI Design / Color plans

Research Ergonomics Size Definition Sketch UI Design Color Plans 3D Model Color Plans Prototype

As technology improvement, many countries are facing aging society problem. Elderly joints degeneration and injury are the most important reason that cannot walk too far. By riding mobility scooters, Elderly can go to the place they want. We considered ergonomics, speed limit, and emergency treatment.

Movement

Short Distance

LOHAS

Health

01

Research

05

．Battery Display ．Temperature Display ．Heart Rate Display

．Target User ．Law and Regulations

02

Ergonomics

UI Design

06

3D Model

．Viewing Design

．Scooter Head 3D

．Work Space

．Scooter Body 3D

．Hand Grasp

03

Size Define

07

Color Plans

．Radius Between Inner Wheels

．Research

．Scooter Body Size

．Imageboard ．Rendering

04

Sketch

08

Prototype

．Maketing Analysis

．Scooter Head Prototype

．Scooter Head Sketch

．Scooter Body Prototype

．Scooter Body Sketch 18

19

Research

Ergonomics

Designing electric scooter should consider user, scooter and environment. it including visual design, work space, hand grasp, ui design, feet space design and sitting position. these direction are important to design electric scooter.

According the six directions, ergonomics in mobility scooter design makes an important role. we focus viewing angle, working area, hand grasp, sitting position, feet space. when riding the scooter, user can feel comfortably.

Visual angle Visual design

Working space

Work space

63.2 cm 45

30.8 cm

Max area Normal area Sitting position

Rider set on the green area is more comfort for people.

Hand grasp

Hand grasp 148

<110

4.5 6.8 7.9

Feet space

UI design

2.75 max. sphere The best rider visual angle is 30 degree. It can see screan easily and avoid reflecting sunshine.

We considered six directions as designing mobility scooter : 1. Visual design 2. Work space 3. Hand grasp 4. UI design 5. Feet space 6. Sitting position

Sitting position

Feet space 20

When ridding mobility scooter, rider back leans seat not more than 20 degree, lean vertically is well.

20

The suitable angle for driver grasp handrail is 110-148 degree. The diameter of hand is about 4.5cm -7.9cm.

Rider put their feets on mobility scooter about 45 degree and approximately 30 cm feet space .

21

Research

Ergonomics

Designing electric scooter should consider user, scooter and environment. it including visual design, work space, hand grasp, ui design, feet space design and sitting position. these direction are important to design electric scooter.

According the six directions, ergonomics in mobility scooter design makes an important role. we focus viewing angle, working area, hand grasp, sitting position, feet space. when riding the scooter, user can feel comfortably.

Visual angle Visual design

Working space

Work space

63.2 cm 45

30.8 cm

Max area Normal area Sitting position

Rider set on the green area is more comfort for people.

Hand grasp

Hand grasp 148

<110

4.5 6.8 7.9

Feet space

UI design

2.75 max. sphere The best rider visual angle is 30 degree. It can see screan easily and avoid reflecting sunshine.

We considered six directions as designing mobility scooter : 1. Visual design 2. Work space 3. Hand grasp 4. UI design 5. Feet space 6. Sitting position

Sitting position

Feet space 20

When ridding mobility scooter, rider back leans seat not more than 20 degree, lean vertically is well.

20

The suitable angle for driver grasp handrail is 110-148 degree. The diameter of hand is about 4.5cm -7.9cm.

Rider put their feets on mobility scooter about 45 degree and approximately 30 cm feet space .

21

Design Elements

Size Definition

Before exterior design, our team arranged some crucial design elements that we must notice.

Hand grasping width is 48.6 cm that is appropriate for rider control scooter head. The scooter floor height is about 15-30 cm, because elder rider cannot rise their foot too high. In addition, the foot space is 35.95 cm, it is just for foot can put on the bottom. The chair center of gravity set on rear wheel, because it make the scooter body more stable.

The front viewďź&#x161;Work space, suspension system, UI design and feet width size.

The right viewďź&#x161;Sitting position, detective sensor, feet rise height, feet space and visual angle

Work Space

48.6

cm

56.4

cm

UI Design

Feet Width Size Suspension system

64.66 cm

Front view

Front view Sitting Position 30 120

Visual Angle

35.33 cm Detective Sensor Feet Space

57.42 cm 35.95 cm

30.32 cm Feet Rise Height 35.95 cm 87.93 cm

Right view 22

Right view 23

Design Elements

Size Definition

Before exterior design, our team arranged some crucial design elements that we must notice.

Hand grasping width is 48.6 cm that is appropriate for rider control scooter head. The scooter floor height is about 15-30 cm, because elder rider cannot rise their foot too high. In addition, the foot space is 35.95 cm, it is just for foot can put on the bottom. The chair center of gravity set on rear wheel, because it make the scooter body more stable.

The front viewďź&#x161;Work space, suspension system, UI design and feet width size.

The right viewďź&#x161;Sitting position, detective sensor, feet rise height, feet space and visual angle

Work Space

48.6

cm

56.4

cm

UI Design

Feet Width Size Suspension system

64.66 cm

Front view

Front view Sitting Position 30 120

Visual Angle

35.33 cm Detective Sensor Feet Space

57.42 cm 35.95 cm

30.32 cm Feet Rise Height 35.95 cm 87.93 cm

Right view 22

Right view 23

Marketing Analysis-01

Marketing Analysis-02

Motorcycle

Scooter

Before exterior design, our team analysised motorcycle form, then decided our design direction. In this analysis graphic, the right side phrase means motorcycle exterior cover all the body, and left side means show all body. Contrastively, the up phrase means the body is light form, and down phrase is strong form.

Eventually, we wanted to design light and clear form to let elder rider feel comfortable.

We still analyzed competing brands and found most scooters exterior form are retro and ice-cold style.

For elder user, they cannot feel warming, so we thought kindly and modernization style is more appropriate. We want to convey that e-scooter just likes buddy and partner, and it accompanied with them ever forever.

Modernization Style

Light Design Directionďź&#x161;Light and Safe Design Directionďź&#x161; Kindly and Modernization style

Show all

Cover all

Strong

24

Kindly

Ice-cold

Retro Style

25

Marketing Analysis-01

Marketing Analysis-02

Motorcycle

Scooter

Before exterior design, our team analysised motorcycle form, then decided our design direction. In this analysis graphic, the right side phrase means motorcycle exterior cover all the body, and left side means show all body. Contrastively, the up phrase means the body is light form, and down phrase is strong form.

Eventually, we wanted to design light and clear form to let elder rider feel comfortable.

We still analyzed competing brands and found most scooters exterior form are retro and ice-cold style.

For elder user, they cannot feel warming, so we thought kindly and modernization style is more appropriate. We want to convey that e-scooter just likes buddy and partner, and it accompanied with them ever forever.

Modernization Style

Light Design Directionďź&#x161;Light and Safe Design Directionďź&#x161; Kindly and Modernization style

Show all

Cover all

Strong

24

Kindly

Ice-cold

Retro Style

25

UI Design

Final Interface

In UI design stage, there were different design style we attempted to try. It included standard style, speed style, technology style and concise style. For elderly rider, easy interface is better to understand, we did not design too much elements in this interface. Eventually, we developed concise style and wish target user see it clearly.

We thought many graphic factors in UI design.

Because our target user is older people, it is different with common user. Our team members discussed which graphic is suitable for older user and which shape can be recognized by them easily. Eventually, we chose the basic shape of appearance.

This interface integrated “Health care system” and ”Slope estimation system”. Rider just puts hands on the tool when riding the scooter, ”Health care system” can detect rider`s pulse vibration and blood oxygen. ”Slope estimation system” show warning signal on the screen before it was fallen out.

Temperature display/ oximeter

HOME

HEALTH Standard style

HOME

Battery display/ oximeter

HEALTH

Home model

Speed style

Health care model Bluetooth Slope estimation system

HOME

HEALTH

Speed display Mileage / heart rate display

Technology style

26

Concise style

This screen content contains ： 1. Temperature display / Oximeter 2. Battery display / Oximeter 3. Home model 4. Health care model 5. Bluetooth 6. Slope estimation system 7. Speed display 8. Mileage / Heart rate display

27

UI Design

Final Interface

In UI design stage, there were different design style we attempted to try. It included standard style, speed style, technology style and concise style. For elderly rider, easy interface is better to understand, we did not design too much elements in this interface. Eventually, we developed concise style and wish target user see it clearly.

We thought many graphic factors in UI design.

Because our target user is older people, it is different with common user. Our team members discussed which graphic is suitable for older user and which shape can be recognized by them easily. Eventually, we chose the basic shape of appearance.

This interface integrated “Health care system” and ”Slope estimation system”. Rider just puts hands on the tool when riding the scooter, ”Health care system” can detect rider`s pulse vibration and blood oxygen. ”Slope estimation system” show warning signal on the screen before it was fallen out.

Temperature display/ oximeter

HOME

HEALTH Standard style

HOME

Battery display/ oximeter

HEALTH

Home model

Speed style

Health care model Bluetooth Slope estimation system

HOME

HEALTH

Speed display Mileage / heart rate display

Technology style

26

Concise style

This screen content contains ： 1. Temperature display / Oximeter 2. Battery display / Oximeter 3. Home model 4. Health care model 5. Bluetooth 6. Slope estimation system 7. Speed display 8. Mileage / Heart rate display

27

Color PlansPitch30

o

We discussed the scooter semantic color. Active, healthly and passion is main semantic. After deciding the semantic, we researched ”Du Pont 2011 Automotive Color Popularity” and chose the most suitable colors. Then, we found same semantic to match the colors. Eventually, the main color is blue, red and white gray.

Favortie Products

30 Pitch o

Active

Healthly

Active / Lively

Passion

Du Pont 2011 Automotive Color Popularity Top Vehicle Colors-Europe 26% 20%

18% 13%

10% 7%

Black

Silver

Gray

Blue

White

Red

Kind / Healthly

7%

Others

The color of Smart Scooter semantic is active and heath, so our team researched color plans. It was divided three parts： 1. First, focused on target user and considered which products they would like. We can understand which color is target users` favorite.

Fashion / Passion

2. Second, we searched Semantic Differential Technique to support our study.

3. Third, according ”2011 DuPont Automotive Color Popularity” , black was the most popular color in Europe, Blue was fourth, White is fifth and red is sixth.

Active

1

Passion

1

2

2

3

3

4

4

5

5

6

6

Active

7

7

Healthly 1

28

According target users image board, we defined blue is active and lively semantic, white gray is kind and healthly semantic, red is fashion and passion semantic. These three colors are suitable for mobility scooter target user. We tried various blue, white gray and red.

Quiet Calm Weak

2

3

4

5

6

7

Passion

Healthly

29

Color PlansPitch30

o

We discussed the scooter semantic color. Active, healthly and passion is main semantic. After deciding the semantic, we researched ”Du Pont 2011 Automotive Color Popularity” and chose the most suitable colors. Then, we found same semantic to match the colors. Eventually, the main color is blue, red and white gray.

Favortie Products

30 Pitch o

Active

Healthly

Active / Lively

Passion

Du Pont 2011 Automotive Color Popularity Top Vehicle Colors-Europe 26% 20%

18% 13%

10% 7%

Black

Silver

Gray

Blue

White

Red

Kind / Healthly

7%

Others

The color of Smart Scooter semantic is active and heath, so our team researched color plans. It was divided three parts： 1. First, focused on target user and considered which products they would like. We can understand which color is target users` favorite.

Fashion / Passion

2. Second, we searched Semantic Differential Technique to support our study.

3. Third, according ”2011 DuPont Automotive Color Popularity” , black was the most popular color in Europe, Blue was fourth, White is fifth and red is sixth.

Active

1

Passion

1

2

2

3

3

4

4

5

5

6

6

Active

7

7

Healthly 1

28

According target users image board, we defined blue is active and lively semantic, white gray is kind and healthly semantic, red is fashion and passion semantic. These three colors are suitable for mobility scooter target user. We tried various blue, white gray and red.

Quiet Calm Weak

2

3

4

5

6

7

Passion

Healthly

29

Blue Blue color means active and lively. It is blue and deep gray, target users are male.

Red

Red means passion and fashion. Main color is red and deep gray, target users are female.

30

White

White means healthy and kind.

Main color is white and deep gray, and it is brilliant in sun light. This color is suitable for female or male.

31

Blue Blue color means active and lively. It is blue and deep gray, target users are male.

Red

Red means passion and fashion. Main color is red and deep gray, target users are female.

30

White

White means healthy and kind.

Main color is white and deep gray, and it is brilliant in sun light. This color is suitable for female or male.

31

Locomotive Locomotive includes controlling knob, emergency button, oximeter, horn, keyhole, headlight and turn signal. It can help elder rider safer and their family know where they are and their health situation.

1

Controlling Knob

4

Oximeter

2

Emergency Button

5

Horn

3

Turn Signal

6

Keyhole

4

1

2

5

3 6

32

33

Locomotive Locomotive includes controlling knob, emergency button, oximeter, horn, keyhole, headlight and turn signal. It can help elder rider safer and their family know where they are and their health situation.

1

Controlling Knob

4

Oximeter

2

Emergency Button

5

Horn

3

Turn Signal

6

Keyhole

4

1

2

5

3 6

32

33

Prototype Prototype This is collaboration This project project was collaborationbetween between industry industry and and school.

After confirming model shape university. After confirming model shape and and color, color, LUNSUN LUNSUN company company manufactured manufactured scooter scooter prototype. prototype.

Then, they installed health care system Then, they installed health care system on onthe the scooter. scooter.

Finally, they exhibited on Taipei Exhibition Center and Finally, they exhibited on Taipei Exhibition Center and sold sell to Europe. to Europe.

Smart 34

Scooter

23

SmartScooter Scooter27 35 24 Smart

Prototype Prototype This is collaboration This project project was collaborationbetween between industry industry and and school.

After confirming model shape university. After confirming model shape and and color, color, LUNSUN LUNSUN company company manufactured manufactured scooter scooter prototype. prototype.

Then, they installed health care system Then, they installed health care system on onthe the scooter. scooter.

Finally, they exhibited on Taipei Exhibition Center and Finally, they exhibited on Taipei Exhibition Center and sold sell to Europe. to Europe.

Smart 34

Scooter

23

SmartScooter Scooter27 35 24 Smart

Second Place Chungwa Telecom Innovation & Application Contest

iMOD Interface MOD is one of product in Chunghwa Tele com, but

it is not popular for users. We design a different system called â&#x20AC;&#x153;iMODâ&#x20AC;?, it is a system that an arrange layout according user favorite.

36

37

Second Place Chungwa Telecom Innovation & Application Contest

iMOD Interface MOD is one of product in Chunghwa Tele com, but

it is not popular for users. We design a different system called â&#x20AC;&#x153;iMODâ&#x20AC;?, it is a system that an arrange layout according user favorite.

36

37

Background “Chunghwa Telecom Innovation & Application Contest”theme is improving their media product MOD. The product contains many programs and channels that let audience get more choices. But many people think MOD interface is too complicated to use. Our team made

Research Type：Concept design Designers：4 Duration：2013 Mar-2013 Jul Work：Research / Idea design / UI design

According MOD Uasge & Satisfaction Survey, 77% people do not install MOD in their house,and 31% users feel MOD interface is too complicated to use. It cause most of people do not install MOD in their house.

new system that can use easily and clear, the new system call ”iMOD”.

31% user confuses original MOD interface, especially elder user.

31%

38

MOD Uasge & Satisfaction Survey

39

Background “Chunghwa Telecom Innovation & Application Contest”theme is improving their media product MOD. The product contains many programs and channels that let audience get more choices. But many people think MOD interface is too complicated to use. Our team made

Research Type：Concept design Designers：4 Duration：2013 Mar-2013 Jul Work：Research / Idea design / UI design

According MOD Uasge & Satisfaction Survey, 77% people do not install MOD in their house,and 31% users feel MOD interface is too complicated to use. It cause most of people do not install MOD in their house.

new system that can use easily and clear, the new system call ”iMOD”.

31% user confuses original MOD interface, especially elder user.

31%

38

MOD Uasge & Satisfaction Survey

39

Problem

Design Target

User use MOD interface encounter problems as followingďź&#x161;

MOD is a complicated interface, and it let user cannot

1. The controller interface is too complicated and users do not

use easily. Because of the bad experience, many user deny to use MOD. Our design target is correcting the

spend much time to learning.

user experience, increasing usability and learnability.

2. MOD interface presents multiple functions and it is useless to the user.

3. The function hide in different menus, and the user attempt to many times and error to find it.

Original System

Design Target

When the elderly users use the MOD interface first

For the elderly users use MOD interface first time,

The design target include the following three

time, too much functions or option cannot let user

the friendly interface let elderly user decrease

items:

confuse. It cause negative effect because of too

mental load and increase rate of using MOD due

1. Simple interface

much information at one times. This is one of the

to complex interfaces.

2. Customized interface

reason why the rate of MOD usability do not

3. Friendly and beautiful user experience

improve.

Use

Use

Elder User

MOD interface

Elder User

Easier for Elderly

iMOD interface

1. Remote controller is too complicate

1. Easy to Use

When user want to control MOD, they need to use

We try to improve user experience of MOD and

the other controller. However, MOD remote

make the interface more friendly and intuition. User

controller is so complicate that elder user cannot

can use faster and easier.

use easily.

A B

...

If user often click this function, user can reset the

MOD home page present multiple functions that

home page layout. If user don`t often click the

elderly user spend much time to find it and their

function, user can set this function on the below of

mental model afford heavily. Resulting usage plum-

other pages. This design is customized through

mted.

user habits.

3. MOD function hide in pull down menu

Home page of MOD show lots of information make

Elder user often spend a lot of time to fine one function, because this function was hidden in the pull down menu. Elder user afford heavy mental model.

40

2. Customize Interface

2. MOD interface present multi-functions

3. Friendly Experience user confuse. It is bad for user learnability, usability and afford heavy mental model.

We try to help user through design friendly interface and improve user experience of MOD.

41

Problem

Design Target

User use MOD interface encounter problems as followingďź&#x161;

MOD is a complicated interface, and it let user cannot

1. The controller interface is too complicated and users do not

use easily. Because of the bad experience, many user deny to use MOD. Our design target is correcting the

spend much time to learning.

user experience, increasing usability and learnability.

2. MOD interface presents multiple functions and it is useless to the user.

3. The function hide in different menus, and the user attempt to many times and error to find it.

Original System

Design Target

When the elderly users use the MOD interface first

For the elderly users use MOD interface first time,

The design target include the following three

time, too much functions or option cannot let user

the friendly interface let elderly user decrease

items:

confuse. It cause negative effect because of too

mental load and increase rate of using MOD due

1. Simple interface

much information at one times. This is one of the

to complex interfaces.

2. Customized interface

reason why the rate of MOD usability do not

3. Friendly and beautiful user experience

improve.

Use

Use

Elder User

MOD interface

Elder User

Easier for Elderly

iMOD interface

1. Remote controller is too complicate

1. Easy to Use

When user want to control MOD, they need to use

We try to improve user experience of MOD and

the other controller. However, MOD remote

make the interface more friendly and intuition. User

controller is so complicate that elder user cannot

can use faster and easier.

use easily.

A B

...

If user often click this function, user can reset the

MOD home page present multiple functions that

home page layout. If user don`t often click the

elderly user spend much time to find it and their

function, user can set this function on the below of

mental model afford heavily. Resulting usage plum-

other pages. This design is customized through

mted.

user habits.

3. MOD function hide in pull down menu

Home page of MOD show lots of information make

Elder user often spend a lot of time to fine one function, because this function was hidden in the pull down menu. Elder user afford heavy mental model.

40

2. Customize Interface

2. MOD interface present multi-functions

3. Friendly Experience user confuse. It is bad for user learnability, usability and afford heavy mental model.

We try to help user through design friendly interface and improve user experience of MOD.

41

Reference

iMOD Interface

In order to make MOD interface easily, we try to

iMOD refer to iGoogle interface and it help elder user

discuss different thinking by brainstorming. We-

use interface friendly.

provide various idea, include how to improve simple

When user browse iMOD home page, it no longer

layout readability, learnability and fault tolerance. We

show complicate interface, user can find the func-

refer to customize feature of iGoogle and design

tion which them often click. User can reduce heavy

iMOD interface. User can customized their mod

mental model and improve user learnability and

interface easily.

reduce click wrong time.

Easy to Use In order to improve learnability of elder TV

user, we try to design simple layout and

Chat

bigger word. When user click imod blank MOD interface

i Google

Game

Video

Travel

Map

and it will jump out setting menu. User can choice the function to set on the home page that help user save time to find the function.

Through iGoogle, user can set personal website that help user fast browse important information.

Our

team

refer

the

Use

customize

feature of iGoogle that user move, reset and change the layout of the website. We call iMOD and it

Easier for Elderly

iMOD interface

reduce the heavy afford for user`s mental model.

Custmize Interface & Friendly Experience Custmize Interface iMOD

interface

refer

to

customized

feature of iGoogle interface. According user habits and preference, they can set high frequency function on the top of

Easy to Use

home page. When user log in Imod interface, iMOD interface let user spend less time to find the function and improve the

Custimize Interface Friendly Experience

user experience.

Friendly Experience Design target is friendly, intuition and we hope to improve elder user experience.

Through themselves or their family members, they can rearrange the layout rate of

iMOD interface 42

function or location of function. Great user experience can help user iMOD interface more friendly, smooth and faster.

43

Reference

iMOD Interface

In order to make MOD interface easily, we try to

iMOD refer to iGoogle interface and it help elder user

discuss different thinking by brainstorming. We-

use interface friendly.

provide various idea, include how to improve simple

When user browse iMOD home page, it no longer

layout readability, learnability and fault tolerance. We

show complicate interface, user can find the func-

refer to customize feature of iGoogle and design

tion which them often click. User can reduce heavy

iMOD interface. User can customized their mod

mental model and improve user learnability and

interface easily.

reduce click wrong time.

Easy to Use In order to improve learnability of elder TV

user, we try to design simple layout and

Chat

bigger word. When user click imod blank MOD interface

i Google

Game

Video

Travel

Map

and it will jump out setting menu. User can choice the function to set on the home page that help user save time to find the function.

Through iGoogle, user can set personal website that help user fast browse important information.

Our

team

refer

the

Use

customize

feature of iGoogle that user move, reset and change the layout of the website. We call iMOD and it

Easier for Elderly

iMOD interface

reduce the heavy afford for user`s mental model.

Custmize Interface & Friendly Experience Custmize Interface iMOD

interface

refer

to

customized

feature of iGoogle interface. According user habits and preference, they can set high frequency function on the top of

Easy to Use

home page. When user log in Imod interface, iMOD interface let user spend less time to find the function and improve the

Custimize Interface Friendly Experience

user experience.

Friendly Experience Design target is friendly, intuition and we hope to improve elder user experience.

Through themselves or their family members, they can rearrange the layout rate of

iMOD interface 42

function or location of function. Great user experience can help user iMOD interface more friendly, smooth and faster.

43

Luxgen-Motor Corporation Color & Material Design Department

Tesla Model S interior Design for China Rich Tesla is the emerging electric vehicle brand in recent years. At the beginning of its founded, the sales performance of Model S is the top three global electric vehicle.

However, the sales performance in China market gradually decrease from the end of 2014 to 2015. The interior design is monotonous and simple, which is one of the reasons for many car owners to criticize. Therefore, for the Chinese luxury car owners to conduct a target ethnic group survey, I studied the characteristics and style of the owner, and analyze the competitive brand BMW, Benz, Audi, understand its market positioning, and find a suitable positioning for Tesla interior style.

According to the preferences of Chinese luxury car owners, there are four kinds of electric vehicle interior styles, includes energetic sport style, fashionable life style, technology style, and luxury business style. For these four styles, I made CG graphic and material box that simulate the interior materials and colors of the car.

44

45

Luxgen-Motor Corporation Color & Material Design Department

Tesla Model S interior Design for China Rich Tesla is the emerging electric vehicle brand in recent years. At the beginning of its founded, the sales performance of Model S is the top three global electric vehicle.

However, the sales performance in China market gradually decrease from the end of 2014 to 2015. The interior design is monotonous and simple, which is one of the reasons for many car owners to criticize. Therefore, for the Chinese luxury car owners to conduct a target ethnic group survey, I studied the characteristics and style of the owner, and analyze the competitive brand BMW, Benz, Audi, understand its market positioning, and find a suitable positioning for Tesla interior style.

According to the preferences of Chinese luxury car owners, there are four kinds of electric vehicle interior styles, includes energetic sport style, fashionable life style, technology style, and luxury business style. For these four styles, I made CG graphic and material box that simulate the interior materials and colors of the car.

44

45

Background

Design Definition

With the rise of environmental awareness, more and more car owners have chosen to buy electric vehicles in recent years. Although Tesla is an emerging electric vehicle brand, it sales performance was the top three global electric vehicle sales in 2014. Tesla's main sales model is the Model S, which is between the price of 1.7-2.3 million and it is the first commercial electric sports car. Tesla Model S IS luxury electric running car, both performance and fashion appearance. The target user is rich, star and technology enthusiasts, medium and high price, suitable for advanced users to buy.

2014 Global Electric Car Brand Sales Ranking 4.5

Design type：Concept Design Team members：１ Duration：2015 Apr-Aug Work：Research / Target user / CG design / Interior design / Matrial box

Founded 2003 and Produce Electric Car Brand Position is Luxury Electric Sports Car Target User：Rich men / Premium Customers/ Entrepreneur

High Performance The First Commercial Lectric Sports Car

3.5

2.5 2

2.4304

45-65 51%

NT 3,270,000

1.6429

1.607

18-44 33%

Model S

1.5

NT 1.72-2.32 million

1 0.5

Model X

0

Not come on market

Units： Million Vehicle

2057

2014 Dec

823

2015 Jan Units：Vehicle

120

0

500

1000

1500

2000

2500

The Sex Ratio of Model S Buyer in China

Roadster 2.1486

2014 Nov

Tesla sales performance is bad in China.

84%

3

2014-2015 Tesla sales performance in China

China is top 3 electric car rate in the world.

Tesla Brand

4.4848

4

According to the survey, the top three electric vehicle countries in the world are the United States, China and Japan. However, although China is a big country for electric vehicles, Tesla's sales in China gradually declined from 2057 to 120 at the end of 2014 to the beginning of 2015. The possible reasons are that the charging station is not fully erected, the Model S market position is unclear and the interior design is monotonous and simple. Compared with German and Japanese cars, the Model S has a lack of exquisiteness, and the interior is not good or even rough, which does not attract the rich and technology enthusiasts.

16%

65+

16%

Target User Male，45-65 age

In China market, the owner of the Tesla Model S is mostly male and middle-aged. The proportion of male purchases is 84%, and that of females is 16%. In the age group, the highest purchase rate is 51% among 45-65 years old, 33% among 18-44 years old, and the purchase ratio is over 65 years old, 16%. Therefore, it is necessary to target the males in the 45-65 age group to understand the characteristics and preferences of the group, and to design the corresponding interior style.

The Top 6 Countries of Driving Electric Cars

46

01 United States

04 Norway

02 China

05 Netherland

03 Japan

06 Franch

For the Chinese target user is young car owners (30-50 years old).

Improve Tesla interior design and quality for the target user.

47

Background

Design Definition

With the rise of environmental awareness, more and more car owners have chosen to buy electric vehicles in recent years. Although Tesla is an emerging electric vehicle brand, it sales performance was the top three global electric vehicle sales in 2014. Tesla's main sales model is the Model S, which is between the price of 1.7-2.3 million and it is the first commercial electric sports car. Tesla Model S IS luxury electric running car, both performance and fashion appearance. The target user is rich, star and technology enthusiasts, medium and high price, suitable for advanced users to buy.

2014 Global Electric Car Brand Sales Ranking 4.5

Design type：Concept Design Team members：１ Duration：2015 Apr-Aug Work：Research / Target user / CG design / Interior design / Matrial box

Founded 2003 and Produce Electric Car Brand Position is Luxury Electric Sports Car Target User：Rich men / Premium Customers/ Entrepreneur

High Performance The First Commercial Lectric Sports Car

3.5

2.5 2

2.4304

45-65 51%

NT 3,270,000

1.6429

1.607

18-44 33%

Model S

1.5

NT 1.72-2.32 million

1 0.5

Model X

0

Not come on market

Units： Million Vehicle

2057

2014 Dec

823

2015 Jan Units：Vehicle

120

0

500

1000

1500

2000

2500

The Sex Ratio of Model S Buyer in China

Roadster 2.1486

2014 Nov

Tesla sales performance is bad in China.

84%

3

2014-2015 Tesla sales performance in China

China is top 3 electric car rate in the world.

Tesla Brand

4.4848

4

According to the survey, the top three electric vehicle countries in the world are the United States, China and Japan. However, although China is a big country for electric vehicles, Tesla's sales in China gradually declined from 2057 to 120 at the end of 2014 to the beginning of 2015. The possible reasons are that the charging station is not fully erected, the Model S market position is unclear and the interior design is monotonous and simple. Compared with German and Japanese cars, the Model S has a lack of exquisiteness, and the interior is not good or even rough, which does not attract the rich and technology enthusiasts.

16%

65+

16%

Target User Male，45-65 age

In China market, the owner of the Tesla Model S is mostly male and middle-aged. The proportion of male purchases is 84%, and that of females is 16%. In the age group, the highest purchase rate is 51% among 45-65 years old, 33% among 18-44 years old, and the purchase ratio is over 65 years old, 16%. Therefore, it is necessary to target the males in the 45-65 age group to understand the characteristics and preferences of the group, and to design the corresponding interior style.

The Top 6 Countries of Driving Electric Cars

46

01 United States

04 Norway

02 China

05 Netherland

03 Japan

06 Franch

For the Chinese target user is young car owners (30-50 years old).

Improve Tesla interior design and quality for the target user.

47

Target User

Target User Analysis

According to the "2015-2016 China Luxury Car Brand Characteristics Research White Paper", China rich favor brands are Audi, BMW, Benz, Lexus, Volvo, Land Rover, Infiniti and Cadillac. Every car brand has character and user features. Audi is a mature, stable and responsible type. User feature are government officials or corporate high-level preferences. BMW is a younger, trendy type.

User feature are rich second-generation or nouveau riche purchases, and Benz is tasteful. Mature, mostly for entrepreneurs or high-level social purchases.

Lexus is mostly purchased by senior executives of foreign companies, Volvo is low-key and restrained, simple, for civil servants or professionals, Land Rover with cool appearance and rigid shape Characterized by the nouveau riche, the new rich, the Infiniti is prefer by the rich second generation or movie stars, Cadillac is a white-collar, entrepreneur or high-level purchase.

According to the above information, I try to cross-coordinate positioning for the characteristics of the Chinese luxury car owners. In the cross coordinate, the horizontal axis represents the characteristics of the luxury car owner, the right side represents the classic and detailed characteristics, the left side is the avant-garde new character; the vertical axis represents the age of the luxury car owner, the top side means car owner is younger, about 30 years old.

The bottom side means mature and stable, 55 years old.

This cross analysis is used for subsequent Tesla Model S positioning and competitive vehicle analysis to understand the owner's style and design the Tesla Model S interior style.

Chinese Luxury Car Owner Characteristics

Chinese Luxury Car Owners Features and Brands

Young Fashion (30) Brand

User

Job

User Feature

Government officials Corporate executive

Mature, steady Elegant and responsible

Upstart Rich second generation

Fashion trending

Entrepreneur

No distinctive characteristics

Civil servant Professor

Low-key Simple

Upstart Rich second generation Movie star

Distinctive and cool

White collar Foreign company executives Entrepreneur

48

Mature Steady

Senior executive of foreign company

Rich second generation Movie star

Younger Trend

Fashion Forward

Classic

meticulousness

Trending

Cool

Gentle

Staidness

Maturity

Lively Mature No distinctive characteristics

Maturity Staidness (55)

49

Target User

Target User Analysis

According to the "2015-2016 China Luxury Car Brand Characteristics Research White Paper", China rich favor brands are Audi, BMW, Benz, Lexus, Volvo, Land Rover, Infiniti and Cadillac. Every car brand has character and user features. Audi is a mature, stable and responsible type. User feature are government officials or corporate high-level preferences. BMW is a younger, trendy type.

User feature are rich second-generation or nouveau riche purchases, and Benz is tasteful. Mature, mostly for entrepreneurs or high-level social purchases.

Lexus is mostly purchased by senior executives of foreign companies, Volvo is low-key and restrained, simple, for civil servants or professionals, Land Rover with cool appearance and rigid shape Characterized by the nouveau riche, the new rich, the Infiniti is prefer by the rich second generation or movie stars, Cadillac is a white-collar, entrepreneur or high-level purchase.

According to the above information, I try to cross-coordinate positioning for the characteristics of the Chinese luxury car owners. In the cross coordinate, the horizontal axis represents the characteristics of the luxury car owner, the right side represents the classic and detailed characteristics, the left side is the avant-garde new character; the vertical axis represents the age of the luxury car owner, the top side means car owner is younger, about 30 years old.

The bottom side means mature and stable, 55 years old.

This cross analysis is used for subsequent Tesla Model S positioning and competitive vehicle analysis to understand the owner's style and design the Tesla Model S interior style.

Chinese Luxury Car Owner Characteristics

Chinese Luxury Car Owners Features and Brands

Young Fashion (30) Brand

User

Job

User Feature

Government officials Corporate executive

Mature, steady Elegant and responsible

Upstart Rich second generation

Fashion trending

Entrepreneur

No distinctive characteristics

Civil servant Professor

Low-key Simple

Upstart Rich second generation Movie star

Distinctive and cool

White collar Foreign company executives Entrepreneur

48

Mature Steady

Senior executive of foreign company

Rich second generation Movie star

Younger Trend

Fashion Forward

Classic

meticulousness

Trending

Cool

Gentle

Staidness

Maturity

Lively Mature No distinctive characteristics

Maturity Staidness (55)

49

Competitor Analysis Competitive Brand Analysis

According to the Chinese luxury car brands, similar brands and car models are selected. Audi A7 H-tron, Benz CLS, BMW 5 Hybrid and BMW i8 are included. These car models are fashionable, textured, classic, technology, and the future. They are green energy and environmental protection, and they are quite large competitors for Model S. Analyze the brand owner's style positioning, and then design Tesla Model S interior style design for the target user in China.

After analyzing Audi A7 H-tron, Benz CLS, BMW 5 Hybrid and BMW i8, I find the BMW 5 Hybrid position young fashion, classic meticulous zone; Audi A7 H-tron and Benz CLS position classic meticulous and maturity staidness, but Audi A7 H-tron tends to be younger, about 40 years old; the BMW i8 position on the green energy and technology zones, which is young fashion and fashion forward zone.

According to the above analysis, it is found that the current development of the Model S interior design is young fashion and fashion forward zone. However, although the classic meticulousness, young fashion zone and classic meticulousness, maturity staidness zone have become a red sea, it should be considered.

Young Fashion (30)

BMW i8

BMW 5 Hybrid Luxury、Quality

Feature、Green energy、 Technology

Fashion Forward

Classic

meticulousness

Audi A7 H-tron Meticulousness、Fashion

Benz CLS Classic、Maturity Quality

Tesla Competitive Brands & Models

Model S

Audi A7

H-tron

Feature Conciseness

Fashion Meticulousness

Maturity Staidness (55) Chinese Luxury Car Owner Style Analysis Therefore, for the analysis of the zone, the development of four design styles, energetic sport style - sports stars as the target user design, fashion life style - the film and television stars as the target user.

Technology style - technology pioneers and luxury business style - entrepreneur or Chief Executive Officer.

Energetic Sporty

Young Fashion (30)

Benz CLS

Classic Maturity Quality

Technology

BMW 5

Luxury Quality

BMW i8

Feature Green energy Technology

Hybrid

50

Fashionable Life

Fashion Forward

Classic

meticulousness

Luxury Business

Maturity Staidness (55)

51

Competitor Analysis Competitive Brand Analysis

According to the Chinese luxury car brands, similar brands and car models are selected. Audi A7 H-tron, Benz CLS, BMW 5 Hybrid and BMW i8 are included. These car models are fashionable, textured, classic, technology, and the future. They are green energy and environmental protection, and they are quite large competitors for Model S. Analyze the brand owner's style positioning, and then design Tesla Model S interior style design for the target user in China.

After analyzing Audi A7 H-tron, Benz CLS, BMW 5 Hybrid and BMW i8, I find the BMW 5 Hybrid position young fashion, classic meticulous zone; Audi A7 H-tron and Benz CLS position classic meticulous and maturity staidness, but Audi A7 H-tron tends to be younger, about 40 years old; the BMW i8 position on the green energy and technology zones, which is young fashion and fashion forward zone.

According to the above analysis, it is found that the current development of the Model S interior design is young fashion and fashion forward zone. However, although the classic meticulousness, young fashion zone and classic meticulousness, maturity staidness zone have become a red sea, it should be considered.

Young Fashion (30)

BMW i8

BMW 5 Hybrid Luxury、Quality

Feature、Green energy、 Technology

Fashion Forward

Classic

meticulousness

Audi A7 H-tron Meticulousness、Fashion

Benz CLS Classic、Maturity Quality

Tesla Competitive Brands & Models

Model S

Audi A7

H-tron

Feature Conciseness

Fashion Meticulousness

Maturity Staidness (55) Chinese Luxury Car Owner Style Analysis Therefore, for the analysis of the zone, the development of four design styles, energetic sport style - sports stars as the target user design, fashion life style - the film and television stars as the target user.

Technology style - technology pioneers and luxury business style - entrepreneur or Chief Executive Officer.

Energetic Sporty

Young Fashion (30)

Benz CLS

Classic Maturity Quality

Technology

BMW 5

Luxury Quality

BMW i8

Feature Green energy Technology

Hybrid

50

Fashionable Life

Fashion Forward

Classic

meticulousness

Luxury Business

Maturity Staidness (55)

51

User Style 01

User Style 02

Energetic sporty style - designed with sports stars as the target user, representing the characters as hurdler Liu Xiang, football player and tennis player Lu Yan xun.

Personality is sunshine, lively and energetic, loves sports and trendy things. They has the courage to try not to be afraid of challenges, younger age, between 30-39 years old, has its own style and characteristics for the car.

Fashion and leisure style - with movie stars as the target user, Hollywood superstars, aged between 33 and 42 years old, pay attention to fashion taste and popular front.

Every move is the focus of the spotlight and lead the world trend, they pay attention to the quality of life, often on the beach during the holiday period, enjoy life. For the car, pay attention to fashion, comfort and trend style.

Energetic Sport

30-39 years old

52

Technology-tech pioneer is the target group, represented

by Tron, Prometheus, and Iron Man Tony Stark, aged 36-45. They are obsessed with trendy technology products, often immersed in the development and research of technology, and love novel technology. Their car always has strange organs, cool technology and unexpected features.

Technology

Fashionable Life

33-42 years old

Technology-tech pioneer is the target group, represented

by Tron, Prometheus, and Iron Man Tony Stark, aged 36-45. They are obsessed with trendy technology products, often immersed in the development and research of technology, and love novel technology. Their car always has strange organs, cool technology and unexpected features.z

36-45 years old

Luxury Business 豪華商務-企業家

45-55 years old

53

User Style 01

User Style 02

Energetic sporty style - designed with sports stars as the target user, representing the characters as hurdler Liu Xiang, football player and tennis player Lu Yan xun.

Personality is sunshine, lively and energetic, loves sports and trendy things. They has the courage to try not to be afraid of challenges, younger age, between 30-39 years old, has its own style and characteristics for the car.

Fashion and leisure style - with movie stars as the target user, Hollywood superstars, aged between 33 and 42 years old, pay attention to fashion taste and popular front.

Every move is the focus of the spotlight and lead the world trend, they pay attention to the quality of life, often on the beach during the holiday period, enjoy life. For the car, pay attention to fashion, comfort and trend style.

Energetic Sport

30-39 years old

52

Technology-tech pioneer is the target group, represented

by Tron, Prometheus, and Iron Man Tony Stark, aged 36-45. They are obsessed with trendy technology products, often immersed in the development and research of technology, and love novel technology. Their car always has strange organs, cool technology and unexpected features.

Luxury Business

Technology

Fashionable Life

33-42 years old

Technology-tech pioneer is the target group, represented

by Tron, Prometheus, and Iron Man Tony Stark, aged 36-45. They are obsessed with trendy technology products, often immersed in the development and research of technology, and love novel technology. Their car always has strange organs, cool technology and unexpected features.z

36-45 years old

45-55 years old

53

Style 01-Energetic Sport Energetic sporty style - designed with sports stars as the target group, representing the characters as hurdler Liu Xiang, football player and tennis player Lu Yan xun. The interior of the car is black, white and white, creating a healthy, sunny atmosphere, and matching the popular fluorescent green lines to create a dynamic and sporty style. The green lines are more pronounced under the main color. The top of the instrument panel is black leather, the triangle pattern disappears in the middle to create a sporty style, and the white leather material on the bottom is contrasted with the black above. The door panel is made up of lines and breathable materials that symbolize sportswear and competition. The seat part is gray as the main color, and the white lines and mesh breathable material show the sporty style.

Energetic Sport (30-39)

54

55

Style 01-Energetic Sport Energetic sporty style - designed with sports stars as the target group, representing the characters as hurdler Liu Xiang, football player and tennis player Lu Yan xun. The interior of the car is black, white and white, creating a healthy, sunny atmosphere, and matching the popular fluorescent green lines to create a dynamic and sporty style. The green lines are more pronounced under the main color. The top of the instrument panel is black leather, the triangle pattern disappears in the middle to create a sporty style, and the white leather material on the bottom is contrasted with the black above. The door panel is made up of lines and breathable materials that symbolize sportswear and competition. The seat part is gray as the main color, and the white lines and mesh breathable material show the sporty style.

Energetic Sport (30-39)

54

55

Material box-Energetic Sport The material box made according to the trendy style of the sport, the upper side of the instrument panel is presented with black diagonal strips and green lines, and the lower part of the instrument panel is white leather with a triangular pattern in the middle. The seat is decorated with mesh breathable material and green and white lines, and presents a stylish sporty style with metal plaque.

Energetic Sport (30-39) Energetic Sport (30-39)

56

57

Material box-Energetic Sport The material box made according to the trendy style of the sport, the upper side of the instrument panel is presented with black diagonal strips and green lines, and the lower part of the instrument panel is white leather with a triangular pattern in the middle. The seat is decorated with mesh breathable material and green and white lines, and presents a stylish sporty style with metal plaque.

Energetic Sport (30-39) Energetic Sport (30-39)

56

57

Style 02-Fashionable Life Fashionable life style - the target group of film and television stars, aged between 33-42 years old, the overall color of beige and blue as the main color, symbolizing the beach and the ocean, away from the city dust, express the resort style.

The top of the instrument panel is blue leather, and the middle is painted with light-colored horizontal stripes. The wooden house symbolizing the holiday is drawn to the surrounding environment. The bottom is presented in beige leather. Because this style is a leisurely resort style, the door panels are matched in blue and beige, and presented in the original simple shape. The seat part is mainly made of beige, and the blue is embellished with color. The overall creation is casual, stylish and simple without losing monotony.

Fashinonable Life (33-42)

58

59

Style 02-Fashionable Life Fashionable life style - the target group of film and television stars, aged between 33-42 years old, the overall color of beige and blue as the main color, symbolizing the beach and the ocean, away from the city dust, express the resort style.

The top of the instrument panel is blue leather, and the middle is painted with light-colored horizontal stripes. The wooden house symbolizing the holiday is drawn to the surrounding environment. The bottom is presented in beige leather. Because this style is a leisurely resort style, the door panels are matched in blue and beige, and presented in the original simple shape. The seat part is mainly made of beige, and the blue is embellished with color. The overall creation is casual, stylish and simple without losing monotony.

Fashinonable Life (33-42)

58

59

Material Box-Fashionable Life The material box made according to the fashionable life style, the upper part of the instrument panel is contrasted with blue leather and light-colored stitching. The lower part of the instrument panel is beige leather. The middle is made of straight wood grain for holiday and leisure style, which symbolizes the high-class private yacht. The seats are made of blue-and-white leather, simple and not monotonous, and presented with a stylish casual style with metal plaques.

Fashinonable Life (33-42)

60

61

Material Box-Fashionable Life The material box made according to the fashionable life style, the upper part of the instrument panel is contrasted with blue leather and light-colored stitching. The lower part of the instrument panel is beige leather. The middle is made of straight wood grain for holiday and leisure style, which symbolizes the high-class private yacht. The seats are made of blue-and-white leather, simple and not monotonous, and presented with a stylish casual style with metal plaques.

Fashinonable Life (33-42)

60

61

Style 03-Technology The technology pioneer is the target user, aged between 36-45. They are obsessed with trendy technology products, often immersed in the development and research of technology, and love novel technology. The black mysterious color is the main color, and the white and blue lines are used to create a technological atmosphere, which further highlights the technological features. More specifically, the middle part of the instrument panel is a touch panel, and the driving can select the corresponding program according to his own needs and perform touch. The door panels are decorated with blue and white lines, and they are dynamic and edgy. The seat is grey and breathable with blue piping and black leather lines to create a technological Tron leather look.

Technology (36-45)

62

63

Style 03-Technology The technology pioneer is the target user, aged between 36-45. They are obsessed with trendy technology products, often immersed in the development and research of technology, and love novel technology. The black mysterious color is the main color, and the white and blue lines are used to create a technological atmosphere, which further highlights the technological features. More specifically, the middle part of the instrument panel is a touch panel, and the driving can select the corresponding program according to his own needs and perform touch. The door panels are decorated with blue and white lines, and they are dynamic and edgy. The seat is grey and breathable with blue piping and black leather lines to create a technological Tron leather look.

Technology (36-45)

62

63

Material box-Technology The material box made according to the technology style is mainly made of black leather and matched with hexagonal black leather. The middle of the instrument panel is matched with light bars and transparent sheets, and the blue light bar reveals a blue light source, which is more scientific and technological. Decorated with white and blue lines, it creates a dynamic sci-fi feel.

Technology (36-45)

64

65

Material box-Technology The material box made according to the technology style is mainly made of black leather and matched with hexagonal black leather. The middle of the instrument panel is matched with light bars and transparent sheets, and the blue light bar reveals a blue light source, which is more scientific and technological. Decorated with white and blue lines, it creates a dynamic sci-fi feel.

Technology (36-45)

64

65

Style 04-Luxury Business Luxury business style - entrepreneurs are the target group, ages 45-55 years old, the quality of things requires luxury, meticulous, in order to bring out personal taste and extraordinary value. The interior of the car is presented in brown and black with different materials of leather and hand stitching for a classic look. The top of the instrument panel is matched with two composite materials: crocodile skin and black leather. The middle is decorated with noble eucalyptus to create a luxurious style. The door panel is decorated with multi-layer stitching to enhance the fine quality. The seat part is highlighted by the plaid pattern and matched with the crocodile leather on the back for a perfect sense of detail.

Luxury Business (45-55)

66

67

Style 04-Luxury Business Luxury business style - entrepreneurs are the target group, ages 45-55 years old, the quality of things requires luxury, meticulous, in order to bring out personal taste and extraordinary value. The interior of the car is presented in brown and black with different materials of leather and hand stitching for a classic look. The top of the instrument panel is matched with two composite materials: crocodile skin and black leather. The middle is decorated with noble eucalyptus to create a luxurious style. The door panel is decorated with multi-layer stitching to enhance the fine quality. The seat part is highlighted by the plaid pattern and matched with the crocodile leather on the back for a perfect sense of detail.

Luxury Business (45-55)

66

67

Material Box-Luxury Business The material box made according to the luxurious business style is mainly made of black and brown leather, and it is decorated with crocodile texture leather. The plaid is embellished to make the overall atmosphere more detailed. With multi-layered hand stitching and brown leather, it is luxurious and contains classic style.

Luxury Business (45-55)

68

69

Material Box-Luxury Business The material box made according to the luxurious business style is mainly made of black and brown leather, and it is decorated with crocodile texture leather. The plaid is embellished to make the overall atmosphere more detailed. With multi-layered hand stitching and brown leather, it is luxurious and contains classic style.

Luxury Business (45-55)

68

69

Bronze Award Sichuan-Taiwan Industrial Design Awards

SuperDry It rains a lot in Taiwan. You may certainly bring rainwater into bus when you get on in a rainy day. It would cause slippery floor and also high risk of falling down.

Not to mention old people and pregnant woman!

SuperDry is a whole new friendly design of bus stop.

People can dry their umbrella when they are waiting for bus. The using process is so easy that it can be done in few seconds. Furthermore, the length of the eaves of bus stop is longer than current bus stop, so you won't need your umbrella when passing the gap between bus stop and bus. As a result, bus floor can maintain a dry situation in rainy day. Ensure a safer passenger space.

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71

Bronze Award Sichuan-Taiwan Industrial Design Awards

SuperDry It rains a lot in Taiwan. You may certainly bring rainwater into bus when you get on in a rainy day. It would cause slippery floor and also high risk of falling down.

Not to mention old people and pregnant woman!

SuperDry is a whole new friendly design of bus stop.

People can dry their umbrella when they are waiting for bus. The using process is so easy that it can be done in few seconds. Furthermore, the length of the eaves of bus stop is longer than current bus stop, so you won't need your umbrella when passing the gap between bus stop and bus. As a result, bus floor can maintain a dry situation in rainy day. Ensure a safer passenger space.

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Problem According statistics, almost 30% bus passenger have experience of falling down. In rainy day, because of rickety bus and the water drop on bus floor from umbrella , passenger might slip and fall down very easy. Especially elderly and pregnant, it cause serious consequence.

Wet floor

Rickety bus

Design type：Concept design Team members：3 Duration：2016 Jan-Jul Work：Research / Concept design / CG design

Drying

How to Use

People fall easily.

28% Fall in Bus

Take wet umbrella into Ultradry.

2

Pedaling, then the inside brushes spin to dry the water on umbrella.

3

After drying,take out umbrella and the outside brushes can dry again.

Construc�on Moment

Concept It's not slippery floor ! Nice !

There's very little to do while waiting for the bus. We propose using this time to ensure that umbrellas are properly dried before boarding.

With Superdry we can safely store away dry umbrellas and ensure a dry floor on the bus greatly decreasing the chances of slipping or falling. By placing the action in the most sensible place we can improve the experience of public travel.

1

Superdry includes inside spinning brushes and outsie brushes. Inside spinning brushes dry most water and outsie brushes remove rest water.

Different brushes dry all of water on the umbrella.

Inside spinning brushes By stamp the pedal, the mechanism connects brushes to spin and dry the water on umbrella.

Outside brushes Take out the umbrella, outside brushes dry it again.

Scenario BUS

STAT

ION

Make good use of bus waiting time

Friendly Cycle 1. Sets up in the bus

2. Dry your umbrella

3. Get on with love

4. Make a friendly space

SuperDry sets up in the bus shelter. Generally, passengers will wait for the bus for about 3-5 minutes. During this period of time, people can use SuperDry to dry their umbrellas.

After putting the umbrella into SuperDry, you should step on the pedal and use human power to drive the plastic brushes inside, then the rain drop will be taken away.

When the bus arrives, passengers now can get on with dried umbrellas, which is easier for them to fold and carry.

A dried floor can greatly decrease the chance of slipping. Thus, we can make a safe and friendly traveling environment.

72

Easy and efficient uasge Avoid causing slippery floor on bus Ensure a friendly passenger space

73

Problem According statistics, almost 30% bus passenger have experience of falling down. In rainy day, because of rickety bus and the water drop on bus floor from umbrella , passenger might slip and fall down very easy. Especially elderly and pregnant, it cause serious consequence.

Wet floor

Rickety bus

Design type：Concept design Team members：3 Duration：2016 Jan-Jul Work：Research / Concept design / CG design

Drying

How to Use

People fall easily.

28% Fall in Bus

Take wet umbrella into Ultradry.

2

Pedaling, then the inside brushes spin to dry the water on umbrella.

3

After drying,take out umbrella and the outside brushes can dry again.

Construc�on Moment

Concept It's not slippery floor ! Nice !

There's very little to do while waiting for the bus. We propose using this time to ensure that umbrellas are properly dried before boarding.

With Superdry we can safely store away dry umbrellas and ensure a dry floor on the bus greatly decreasing the chances of slipping or falling. By placing the action in the most sensible place we can improve the experience of public travel.

1

Superdry includes inside spinning brushes and outsie brushes. Inside spinning brushes dry most water and outsie brushes remove rest water.

Different brushes dry all of water on the umbrella.

Inside spinning brushes By stamp the pedal, the mechanism connects brushes to spin and dry the water on umbrella.

Outside brushes Take out the umbrella, outside brushes dry it again.

Scenario BUS

STAT

ION

Make good use of bus waiting time

Friendly Cycle 1. Sets up in the bus

2. Dry your umbrella

3. Get on with love

4. Make a friendly space

SuperDry sets up in the bus shelter. Generally, passengers will wait for the bus for about 3-5 minutes. During this period of time, people can use SuperDry to dry their umbrellas.

After putting the umbrella into SuperDry, you should step on the pedal and use human power to drive the plastic brushes inside, then the rain drop will be taken away.

When the bus arrives, passengers now can get on with dried umbrellas, which is easier for them to fold and carry.

A dried floor can greatly decrease the chance of slipping. Thus, we can make a safe and friendly traveling environment.

72

Easy and efficient uasge Avoid causing slippery floor on bus Ensure a friendly passenger space

73

Silver Award 2015 GIGABYTE Great Design Contest

Flip Your World Flip Your World is a table that children can do work and play games. Children just flip the table surface, and they can enter various fantastic worlds.

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Silver Award 2015 GIGABYTE Great Design Contest

Flip Your World Flip Your World is a table that children can do work and play games. Children just flip the table surface, and they can enter various fantastic worlds.

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Research

Target Users In this concept design, target user is children whose age about 1-6 years old. In this age, they full with curiousity, creativity and imagination. They always think out of the box idea and full curiosity with so many things. If we can provide them a good scene to stimulate idea, it is great for them to grow up.

Type：Concept design Designers：4 Duration：2014 Sep-2015 Feb Work：Research / Concept / Idea sketch / Modeling

Children have many toys in growth process, but they don`t have big space to make them play and inspire imagination. Flip Your World can let children flip different spaces, and it can be a normal table just flip it back. It can train children`s imagination and interest. In addition, children can learn knowledge from play.

Creativity

Curiosity

Imagination

Target User About 1-6 years old children

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77

Research

Target Users In this concept design, target user is children whose age about 1-6 years old. In this age, they full with curiousity, creativity and imagination. They always think out of the box idea and full curiosity with so many things. If we can provide them a good scene to stimulate idea, it is great for them to grow up.

Type：Concept design Designers：4 Duration：2014 Sep-2015 Feb Work：Research / Concept / Idea sketch / Modeling

Children have many toys in growth process, but they don`t have big space to make them play and inspire imagination. Flip Your World can let children flip different spaces, and it can be a normal table just flip it back. It can train children`s imagination and interest. In addition, children can learn knowledge from play.

Creativity

Curiosity

Imagination

Target User About 1-6 years old children

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77

Design Concept Flip Your World is a circle shape table, and children can play different direction on round desktop. In addition, We design toy store space makes children have good custom. We believe children are enjoying Flip Your World.

Various spaces.

Desktop in the between.

Toys store spaces.

Normal desk.

78

Toys store space.

Round desktop.

79

Design Concept Flip Your World is a circle shape table, and children can play different direction on round desktop. In addition, We design toy store space makes children have good custom. We believe children are enjoying Flip Your World.

Various spaces.

Desktop in the between.

Toys store spaces.

Normal desk.

78

Toys store space.

Round desktop.

79

Modeling

Various Scene

We started to make 1:1 model. We modified the child table, including top of the table, leg and knot. The leg of table made from water pipe and wood material, and we set 3D book into the table. After that, we sprayed painting the table from blue to yellow color.

Flip Your World includes various scene, like sea world, flower garden and fantastic forest. In addition, this product are collaborated with other company that develop different famous fairy tale scene, like Hansel and Gretel. Different scene makes child feel interested.

Sea world

Flower Garden

Flip Your World Hansel and Gretel

Fantastic Forest Flip 80Your World 42

81

Modeling

Various Scene

We started to make 1:1 model. We modified the child table, including top of the table, leg and knot. The leg of table made from water pipe and wood material, and we set 3D book into the table. After that, we sprayed painting the table from blue to yellow color.

Flip Your World includes various scene, like sea world, flower garden and fantastic forest. In addition, this product are collaborated with other company that develop different famous fairy tale scene, like Hansel and Gretel. Different scene makes child feel interested.

Sea world

Flower Garden

Flip Your World Hansel and Gretel

Fantastic Forest Flip 80Your World 42

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Play with Children After making model, we brought it to cram school let children play it. Obviously, children very liked this product and enjoyed with friends. They were surprised about any fantastic things and tried to put their toys into the scene. They very liked this table and it accompanied them a wonderful time.

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Play with Children After making model, we brought it to cram school let children play it. Obviously, children very liked this product and enjoyed with friends. They were surprised about any fantastic things and tried to put their toys into the scene. They very liked this table and it accompanied them a wonderful time.

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Queue Chair 46 84 Queue 34 Chair

Judges' Award of UNEEC Design Contest Taipei International Design Award

Queue Queue Chair Chair Queue Queue Chair Chair is is combined combined queue queue and and flexible flexible chair chair made made by by flexible flexible plastic. plastic. Queue Queue Chair Chair provides provides people people aa sitting sitting space, space, and and they they can can take take aa rest rest for for aa while. while. ItIt is is helpful helpful for for elderly, elderly, disable disable or or pregpregnant nant woman woman to to relieve relieve pain. pain.

Queue Chair85 47 Queue Chair Queue Chair 35

Problem When we are waiting for bus, entering a concert or buying popular items, we always need to line up. It usually takes a long time to wait and makes people feel exhausted, especially the elderly and disable people.

Research Type：Concept design Designers：4 Duration：2014 Oct-2014 Dec Work：Research / Concept / Idea sketch

This research includes 3 parts : people waiting time , high sitting posture and target user. Through this research, we can understand more information to design Queue Chair.

People Waiting Time According information, most people grow impatient about waiting 17minutes. Due to peoples` psychology and physical elements, we feel tired and uncomfortable.

Waiting too long is not healthy for us.

1min

17min

High Sitting Posture Male who is 31-64 years old average height is 166.2 cm, female is 154.2 cm. When peoples sit down, the most suitable high sitting posture is 66-71.4cm.

Male average height of Taiwan

Female average height of Taiwan

height (cm)

height (cm)

171.2 166.2 163.4

0

31-44 45-65

65+ years

In Taiwan, people average height is 163cm.

High sitting posture is about 66-71.4cm

0

158.1 154.2 150.2

31-44 45-65

65+ years

160cm 40cm

Target User Queue Chair is design for people who is elderly, disable or pregnant woman. These users cannot stand too long, because it will cause their body feel uncomfort able.

Frozen Shoulder Joint becomes so tight and stiff that it is nearly impossible to carry out simple movements , such as raising the arm.

Low Back Pain Low back pain is often described as sudden, sharp, persistent, or dull pain felt below the waist.

Elderly

86

Disable

Pregnant

Knee Pain It may often star after an injury or exercise. Knee pain may also began as a mild discomfort, then slowly worsen.

87

Problem When we are waiting for bus, entering a concert or buying popular items, we always need to line up. It usually takes a long time to wait and makes people feel exhausted, especially the elderly and disable people.

Research Type：Concept design Designers：4 Duration：2014 Oct-2014 Dec Work：Research / Concept / Idea sketch

This research includes 3 parts : people waiting time , high sitting posture and target user. Through this research, we can understand more information to design Queue Chair.

People Waiting Time According information, most people grow impatient about waiting 17minutes. Due to peoples` psychology and physical elements, we feel tired and uncomfortable.

Waiting too long is not healthy for us.

1min

17min

High Sitting Posture Male who is 31-64 years old average height is 166.2 cm, female is 154.2 cm. When peoples sit down, the most suitable high sitting posture is 66-71.4cm.

Male average height of Taiwan

Female average height of Taiwan

height (cm)

height (cm)

171.2 166.2 163.4

0

31-44 45-65

65+ years

In Taiwan, people average height is 163cm.

High sitting posture is about 66-71.4cm

0

158.1 154.2 150.2

31-44 45-65

65+ years

160cm 40cm

Target User Queue Chair is design for people who is elderly, disable or pregnant woman. These users cannot stand too long, because it will cause their body feel uncomfort able.

Frozen Shoulder Joint becomes so tight and stiff that it is nearly impossible to carry out simple movements , such as raising the arm.

Low Back Pain Low back pain is often described as sudden, sharp, persistent, or dull pain felt below the waist.

Elderly

86

Disable

Pregnant

Knee Pain It may often star after an injury or exercise. Knee pain may also began as a mild discomfort, then slowly worsen.

87

0

Queue Chair

Howto toUse Use How

Queue Chair

Step11 Step

The Theuser userjust justneed needtotositsitvertically, vertically,then thenthe the seat seat will will change change the the shape shape because because the the material. material.

Concerning the universal design concept, when there was no user, the chair height is 80 cm, all users can sit Concerning the universal design concept, when there down easily from stand. When the users sit down, the was no user, the chair height is 80 cm, all users can sit seat height becomes 40 cm. It makes elderly and tired down easily from stand. When the users sit down, the people can rest for a while. When user leaves the chair, seat height becomes 40 cm. It makes elderly and tired it will returns to the original shape. people can rest for a while. When user leaves the chair, it will returns to the original shape.

Step Step22

When Whenuser userleaves leavesthe thechair, chair,it itwill willreturns returnstoto the theoriginal originalshape. shape.

88 Queue Chair

Queue Chair 8953

Queue Chair

41

0

Queue Chair

Howto toUse Use How

Queue Chair

Step11 Step

The Theuser userjust justneed needtotositsitvertically, vertically,then thenthe the seat seat will will change change the the shape shape because because the the material. material.

Concerning the universal design concept, when there was no user, the chair height is 80 cm, all users can sit Concerning the universal design concept, when there down easily from stand. When the users sit down, the was no user, the chair height is 80 cm, all users can sit seat height becomes 40 cm. It makes elderly and tired down easily from stand. When the users sit down, the people can rest for a while. When user leaves the chair, seat height becomes 40 cm. It makes elderly and tired it will returns to the original shape. people can rest for a while. When user leaves the chair, it will returns to the original shape.

Step Step22

When Whenuser userleaves leavesthe thechair, chair,it itwill willreturns returnstoto the theoriginal originalshape. shape.

88 Queue Chair

Queue Chair 8953

Queue Chair

41

Modeling In this stage. We searched the model factory to make to models. The factory made two models, one is normal situation model, the other is sitted situation model. People who line up too long can sit on it. This two models show apparently how to use this product.

90

91

Modeling In this stage. We searched the model factory to make to models. The factory made two models, one is normal situation model, the other is sitted situation model. People who line up too long can sit on it. This two models show apparently how to use this product.

90

91

Bronze Award National Palace Museum Treasure Design Contest

Combining the sharpener and the nuclear boat shape, the "削遙自在" shows the exquisite and elegant Chinese culture, which can be used as a table decoration. When sharpening the pen, a trace of pencil shavings symbolizes the flow of water ripples. When the layers of pencil shavings are stacked over the boat, it represents the change of the tide of the river. The lid should be opened for cleaning. Through this product link, you can enjoy the fun of the river with the great Chinese poet-Su Shi.

92

93

Bronze Award National Palace Museum Treasure Design Contest

Combining the sharpener and the nuclear boat shape, the "削遙自在" shows the exquisite and elegant Chinese culture, which can be used as a table decoration. When sharpening the pen, a trace of pencil shavings symbolizes the flow of water ripples. When the layers of pencil shavings are stacked over the boat, it represents the change of the tide of the river. The lid should be opened for cleaning. Through this product link, you can enjoy the fun of the river with the great Chinese poet-Su Shi.

92

93

Design Process The design is designed according to the relevant cultural relics released by the National Palace Museum in 2016. The National Palace Museum has a wide variety of cultural relics. This design adopts the Qing dynasty olive nucleus and uses the finely carved design to combine with the pencil sharpener, adding creative elements and design thinking, adding the cultural meaning and use value of the pencil sharpener.

Use Direction Type：Concept design Designers：1 Duration：2016 Aug Work：Research / 3D design / Package design

“削遙自在”is a manual type pencil sharpener. The user can insert the pencil into the front hole, and the top glass cover can be opened with pencil shavings to pour out the pencil shavings. The detailed steps are as follows:

1. Insert the pencil into the front hole

Insert the pencil into the front hole.

Pencil Sharpener

r

Creative design

2. Rotating pencil

Product Features

Olive Nucleus

“削遙自在” combined with a pencil sharpener and a nuclear boat. It can be used as a table decoration to show the exquisite elegance of Chinese culture.

This product contains three features.

1. Creative interaction: When pencil sharpening, a trace of pencil shavings symbolizes the flow of ripples on the surface of the water. When the layers of pencil shavings are stacked over the boat, it represents the change of tides in the river.

2. Emotional value: This product conveys the mood of Su Shi You Jiang, free and comfortable, and looks calm. In addition, this product can be used as a gift collection or as a gift.

3. Create surprises: The bottom of this product is designed with water ripples to increase the overall beauty. The back of the wrapping paper is Chibi, so that users can be more integrated into the situation.

The Pencil shavings gather in the upper cover, which symbolizes the sea tidal. When the pencil shavings stacking over the top of the boat, the lid should be cleaned.

3. Open the top cover

Open the clear glass cover and prepare to take the pencil shavings.

Creative Interaction Pencil shavings symbolize water waves

4. Take out pencil shavings

Suprise Packaging conveys cultural meaning

94

Open the cover, take out the pencil shavings, and see the crafted boat!

Emotional Value Cultural transmission

95

Design Process The design is designed according to the relevant cultural relics released by the National Palace Museum in 2016. The National Palace Museum has a wide variety of cultural relics. This design adopts the Qing dynasty olive nucleus and uses the finely carved design to combine with the pencil sharpener, adding creative elements and design thinking, adding the cultural meaning and use value of the pencil sharpener.

Use Direction Type：Concept design Designers：1 Duration：2016 Aug Work：Research / 3D design / Package design

“削遙自在”is a manual type pencil sharpener. The user can insert the pencil into the front hole, and the top glass cover can be opened with pencil shavings to pour out the pencil shavings. The detailed steps are as follows:

1. Insert the pencil into the front hole

Insert the pencil into the front hole.

Pencil Sharpener

r

Creative design

2. Rotating pencil

Product Features

Olive Nucleus

“削遙自在” combined with a pencil sharpener and a nuclear boat. It can be used as a table decoration to show the exquisite elegance of Chinese culture.

This product contains three features.

1. Creative interaction: When pencil sharpening, a trace of pencil shavings symbolizes the flow of ripples on the surface of the water. When the layers of pencil shavings are stacked over the boat, it represents the change of tides in the river.

2. Emotional value: This product conveys the mood of Su Shi You Jiang, free and comfortable, and looks calm. In addition, this product can be used as a gift collection or as a gift.

3. Create surprises: The bottom of this product is designed with water ripples to increase the overall beauty. The back of the wrapping paper is Chibi, so that users can be more integrated into the situation.

The Pencil shavings gather in the upper cover, which symbolizes the sea tidal. When the pencil shavings stacking over the top of the boat, the lid should be cleaned.

3. Open the top cover

Open the clear glass cover and prepare to take the pencil shavings.

Creative Interaction Pencil shavings symbolize water waves

4. Take out pencil shavings

Suprise Packaging conveys cultural meaning

94

Open the cover, take out the pencil shavings, and see the crafted boat!

Emotional Value Cultural transmission

95

Product Details This product design detail includes packaging design and mass production analysis. In the packaging design part, the front side is marked with the use direction; the back is printed with poem, which is made by Su Shi You Jiang at that time.

In addition, the mass production analysis section includes the glass or acrylic cover, the product itself, surface grain processing, sharpening and screws, and packaging, as detailed below.

Package Design The package is based on a clear and simple design, with the front side is printed the use direction and related vocabulary, conveying the cultural concept to the user; the back is printed with the poems of Chibi, which can be used as a background when the package is removed, as a foil for the product, adding packaging Value, convey cultural meaning.

Package Front 結合削筆與核舟造型，

2. 旋轉削鉛筆

展現中華文化精巧雅致。

讓我們與蘇軾，

一同享受遊江的樂趣。

結合削筆與核舟造型，

展現中華文化精巧雅致。

讓我們與蘇軾，

一同享受遊江的樂趣。

1. 鉛筆插入筆槽內

紫檀木

杉木

3. 倒出鉛筆屑 廠商:國立故宮博物院 Provider:National Palace Museum

電話:+886-2-2881 2021 Tel : +886-2-2881 2021 地址: 台北市士林區至善路二段221號 No.221, Sec. 2, Zhishan Rd., Shilin Dist., Taipei City 111, Taiwan (R.O.C.)

Package Back

Side View

Mass Production Analysis The acrylic cover is blow molded, and the product can be extruded through plastic into ABS or PC. The middle part of the product is divided into molds, the mold is a mold and two holes, one mold can be formed; the surface wood grain processing water transfer process imitation wood grain.

Acrylic Cover

Manufacturing Process

96

Blow molding

Plastic

According to the price of the selected wood grain is different; the knife and the screw have been It is produced in many factories and can be directly selected for ready-to-install installation; the packaging is printed in printed form.

Wooden Texture

Plastic injection Water Transfer Printing (ABS、PC)

Blade、Screw

Package

Manufacturing

Printing

97

Product Details This product design detail includes packaging design and mass production analysis. In the packaging design part, the front side is marked with the use direction; the back is printed with poem, which is made by Su Shi You Jiang at that time.

In addition, the mass production analysis section includes the glass or acrylic cover, the product itself, surface grain processing, sharpening and screws, and packaging, as detailed below.

Package Design The package is based on a clear and simple design, with the front side is printed the use direction and related vocabulary, conveying the cultural concept to the user; the back is printed with the poems of Chibi, which can be used as a background when the package is removed, as a foil for the product, adding packaging Value, convey cultural meaning.

Package Front 結合削筆與核舟造型，

2. 旋轉削鉛筆

展現中華文化精巧雅致。

讓我們與蘇軾，

一同享受遊江的樂趣。

結合削筆與核舟造型，

展現中華文化精巧雅致。

讓我們與蘇軾，

一同享受遊江的樂趣。

1. 鉛筆插入筆槽內

紫檀木

杉木

3. 倒出鉛筆屑 廠商:國立故宮博物院 Provider:National Palace Museum

電話:+886-2-2881 2021 Tel : +886-2-2881 2021 地址: 台北市士林區至善路二段221號 No.221, Sec. 2, Zhishan Rd., Shilin Dist., Taipei City 111, Taiwan (R.O.C.)

Package Back

Side View

Mass Production Analysis The acrylic cover is blow molded, and the product can be extruded through plastic into ABS or PC. The middle part of the product is divided into molds, the mold is a mold and two holes, one mold can be formed; the surface wood grain processing water transfer process imitation wood grain.

Acrylic Cover

Manufacturing Process

96

Blow molding

Plastic

According to the price of the selected wood grain is different; the knife and the screw have been It is produced in many factories and can be directly selected for ready-to-install installation; the packaging is printed in printed form.

Wooden Texture

Plastic injection Water Transfer Printing (ABS、PC)

Blade、Screw

Package

Manufacturing

Printing

97

Portfolio

Portfolio

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