6Connex Brand Guidelines | 2021 by 6CONNEX

Brand Guidelines

SEPTEMBER 2021

6Connex is an end-to-end tech-empowered virtual environment solution for engagement and connectivity. We help people build connections and create lasting memories through virtual environments where our clients can host events and share content with attendees, colleagues, prospects, etc. 6Connex originated from a desire to help customers do something different and innovative to ‘wow’ their customers. Our competitors call virtual events ‘the new normal’ but this was always ‘normal’ to us. We’ve been doing this for years.

TABLE OF CONTENTS

About 6Connex.................................................................... 4 6Connex .............................................................................. 5 Core Values................................................................. 5 6Connex Voice & Writing Style.................................... 6 Logo.................................................................................... 7 6Connex Company Logo............................................. 8 Incorrect use of the logo...........................................10 Visual Identity......................................................................11 Corporate Colors.......................................................12 Secondary Colors & Gradients...................................13 Typography................................................................14 Styling....................................................................... 15 6Connex Product Logos............................................ 16 6Connex Customer Service Logos............................. 17 Graphic Elements......................................................18 Iconography..............................................................19 Showcasing 6Connex................................................ 20

About 6Connex

ABOUT 6CONNEX

6Connex Core Values

The following are the 6Connex Core Values and are to be considered with any new initiative.

1 Committed to doing the right thing in a reliable way with integrity 2 Committed to common goals via teamwork and collaboration 3 Customer-centric guides our behavior 4 Agility approach to innovative ideas 5 Fun, honest, with empathy 5

ABOUT 6CONNEX

6Connex Voice & Writing Style

Approachable We relate to our readers with humor, friendliness, and empathy. This is especially important in a tech-dominated space.

Clear Our solution is complex, but we don’t expect our audience to be tech experts. We lead with value propositions and write content that’s straightforward and easy to understand.

Authentic The events and venues we support are fun, exciting, and rewarding. We level with our audience and clearly explain the ‘why’ behind everything we do to become a trustworthy partner that drives mutual success.

With any communication, it is our goal to build authentic connections in a virtual setting by bringing content and audiences together.

Do: Write content that’s easy to read and has a clear value for our audience. Keep it light. Our solution is complex, but the events and venues we support are fun, exciting, and rewarding.

Be approachable and down-to-earth—talk to people, not at them. Write as a guide, someone who’s been there and done that. Leverage our many years of experience. Speak as the reference point.

Focus on the perpetual virtual space, rather than just an event.

Don’t: ‘Fluff up’ content with big vocab words or unnecessary details. Hide our solution’s value behind over-complicated tech jargon. Speak in first person

Logo

LOGO

6Connex Company Logo

At the center of the 6Connex visual identity is the 6Connex logo. It is therefore important to use it in accordance with the rules. The preferred 6Connex logo for print and digital applications is the positive logo. Make every reasonable effort to use this logo. A negative logo can only be used when it cannot be avoided. You can find the 6Connex logo and all accepted variations here.

Positive logo POSITIVE

The 6C is always shown in teal and the “onnex” is always shown in azure. The 6C in the square is transparent and takes on the color of the background (seen here on white).

Negative logo NEGATIVE

MONOCHROME

The 6Connex logo should be presented as all white when used in the negative context. The 6C in the square is transparent and takes on the color of the background (seen here on navy).

Monochrome When only one color is available the logotype may be reproduced in teal or 100% black.

MINIMUM SIZE 11 MM 0.75 IN 60 PX

WHITESPACE

LOGO ICON

Whitespace

Logo Icon

The minimal clear space around the logo must always be half the width of the 6C logo icon. This is roughly 0.25” / 7 mm / 60 px at standard size.

The 6C surrounded by the teal rounded square is considered the 6Connex logo icon. This can be used to represent the brand when limited on space. The icon must adhere to the same whitespace rules as the full logo.

Minimum Logo Size

The icon can be displayed in three ways:

The 6Connex logo may not be shown any smaller than 0.25” / 11 mm / 60 px wide, including the obligatory surrounding clear space.

As the original rounded square As a circle Full width of the surrounding boundaries (most often seen in social profiles)

Important remarks •

The 6Connex logotype should, whenever economically possible, be reproduced in the corporate colors, teal and azure.

•

The logotype should always be reproduced from original master artwork and should never be redrawn, typeset or altered in any way. Also, logo imitations in standard typefaces and colors should be avoided.

LOGO

Incorrect Use of the Logo

The logo can only be used as specified on the previous pages. No other color combinations or variants are allowed, and it shouldn’t be distorted.

Visual Identity

VISUAL IDENTITY

Corporate Colors

A complete color system with corporate colors has been defined for the 6Connex brand. As color is an essential part of our visual identity, it is crucial that the approved color palette and color usage guidelines are strictly followed. The 6Connex corporate colors are teal and azure. They should appear as prominent colors in all 6Connex communication, regardless of media. When using gradients, teal-azure should be the primary combination used to represent the 6Connex brand.

TEAL

AZURE

HEX #27BBB2

CMYK 58/0/4/27

HEX #243987

CMYK 39/31/0/74

RGB 39/187/178

Pantone 7465 C

RGB 36/57/135

PANTONE 7687 C

DARK TEAL

NAVY

HEX #015E58

CMYK 100/0/6/64

HEX #151A45

CMYK 19/17/0/73

RGB 0/93/87

Pantone 7721 C

RGB 21/26/69

PANTONE 2766 C

VISUAL IDENTITY

Secondary Colors & Gradients

The 6Connex secondary colors are lime, tangerine, and plum. These colors are available when additional colors are needed in a graphical element and should only be used after the corporate colors have been implemented. When using these colors as gradients, they should only be paired with teal.

LIME

HEX #99CC33

CMYK 20/0/60/20

RGB 153/204/51

Pantone 2299 C

TANGERINE

HEX #FFB700

CMYK 0/28/100/0

RGB 255/183/0

PANTONE 7549 C

PLUM

HEX #CE17F5

CMYK 15/87/0/4

RGB 206/23/245

PANTONE PURPLE C

VISUAL IDENTITY

Typography

Barlow is the approved type face for use in 6Connex materials. Type must always appear clear and legible. Use scale and font weight to create type hierarchy that presents information in a compelling way, and to tailor copy to your audience. Barlow is a Google font and can be downloaded here. Calibri is to be used for all third party applications, such as Microsoft products.

BARLOW

AaBbCcDdEe 0123456789 @!&*%()ç€$^

Light

Regular

Semibold

Bold

AaBbCcDdEe 0123456789 @!&*%()ç€$^

Light

Regular

Italic

Bold

CALIBRI

Styling

VISUAL IDENTITY

For consistency in how copy is presented, the following are preferred text styles when representing 6Connex. For accessibility purposes, copy should always be displayed in a high-contrast color. Teal, graphite (#3C3C3B), and 100% black are favored. Headlines will always use sentence case. Example: Reimagine the role of virtual in your business Call to Actions will always use tItle case. Example: Chat With Us

WEB

H1: 40pt, Medium H2: 36pt, Medium H3: 24pt, Medium Body: 16pt, regular

MARKETING AND PUBLICATIONS

Title: Semibold, 30pt H1: Medium, 18pt H2: Semibold, 14pt H3: SemiBold, 11pt Body: 9.5pt, Regular, black List: 9.5pt, Regular, black, triangle bullet (yellow or teal)

•

List 2: 9.5pt, Regular, black

Important remarks •

Avoid using tangerine for anything other than a highlighted word or phrase. If using tangerine, the copy should always be bolded to increase legibility.

•

Avoid using ALL CAPS for anything more than a highlight word or phrase - never use for a full sentence.

•

In marketing materials and web, always spell out ‘and’ rather than use an ampersand.

VISUAL IDENTITY

6Connex Product Logos

LIME

The 6Connex product logos represent the three offerings: Launch, Rise, and Soar. There is a stacked and horizontal version of each and they can be found here. The gradients shown here are only applicable to the products and should not be used in any other capacity.

TANGERINE

PLUM

HEX #99CC33

CMYK 20/0/60/20

HEX #FFB700

CMYK 0/28/100/0

HEX #CE17F5

CMYK 15/87/0/4

RGB 153/204/51

Pantone 2299 C

RGB 255/183/0

PANTONE 7549 C

RGB 206/23/245

PANTONE PURPLE C

VISUAL IDENTITY

6Connex Customer Service Logos

The 6Connex service logos represent the three tiers of customer service offerings: Navigator, Co-Pilot, and Auto-Pilot. There is a stacked and horizontal version of each and they can be found here. The gradients shown here are only applicable to the service tiers and should not be used in any other capacity.

LIME

TANGERINE

PLUM

HEX #99CC33

CMYK 20/0/60/20

HEX #FFB700

CMYK 0/28/100/0

HEX #CE17F5

CMYK 15/87/0/4

RGB 153/204/51

Pantone 2299 C

RGB 255/183/0

PANTONE 7549 C

RGB 206/23/245

PANTONE PURPLE C

Graphic Elements

VISUAL IDENTITY

The hexagon shape is a graphic element that is used to support the 6Connex brand. Its shape is representative of the 6Connex name origin, the Frigyes Karinthy theory that all people on average are six, or less, social connections away from each other. This shape is featured in any marketing materials, including social media, video, and e-books. Any of the approved corporate or secondary colors and gradients can be used. The hexagon shape can be used in several ways:

As a background for any virtual environment images or features To frame images To frame a section of copy (as seen in these brand guideilnes)

Important remarks

•

The corners of the hexagon should always be rounded

•

The shape can be rotated to any angle that supports the related usage

•

When using multiple hexagon elements, the rotation of each should vary.

Iconography

VISUAL IDENTITY

A full icon library is available to use in any internal or customer-facing documents. You can find the library here. The icons for the 6Connex Attendee-Centric Modules are shown below. These are not to be changed in any way when representing the modules.

CIRCLE Circle should always be the standard 6Connex gradient (teal-azure), unless approved by Marketing.

WHITE White icons will always need to have a background. Any corporate or secondar y colors and gradients are acceptable.

FILLED Filled icons do not need a background. These should always be a high-contrast color (teal, azure, navy or dark teal).

Showcasing 6Connex

VISUAL IDENTITY

6Connex virtual environments and features can be displayed in three different ways:

In a technology device only (laptop, desktop, tablet or mobile) In a technology device within a photograph. This should always include one or more person.

Environment or feature only.

Example of technology within a photograph

Example of technology device only

Important remarks

•

Showing virtual environments and features in a technology device should be prioritized.

•

When showing the virtual environment or feature on its own, it should always have rounded corners and a drop shadow.

Environment or feature only

To view the full 6Connex Brand Library, click here. For any questions or comments, please reach out to 6Connex Marketing