Case Study: Exploratist
Exploratist identifies and leverages innovative solutions to help maintain strong connections between employees and employers Established in 2011, Exploratist is the first employee experience agency in Romania. Exploratist offers a wide range of services in organizational needs, such as internal communication, employer branding, experiential marketing, HR strategies, and more. The solutions offered are not only innovative, but they’re 100% customized based on clients needs.
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Case Study: Exploratist
The Challenge: Maintaining Connection with Employees During Trying Times The majority of the Exploratist client portfolio includes multinational corporations with hundreds or thousands of employees spread throughout Romania, and sometimes abroad, in which typical employee experiences happened live. However, since the dawn of COVID-19, social distancing mandates made it increasingly difficult to inform and engage with employees. Managers knew it was crucial to maintain positive employee morale, so they needed to find a way to keep people
The Solution: Reinventing the Strategy to Cater to the Needs of Clients The Exploratist employee experience agency needed to reinvent themselves to cater to their clients, and they did so by choosing to add virtual corporate events into their business strategy. After March 2020, Exploratist performed their research on companies within the virtual events industry, looking for a viable and professional platform ready to offer an integrated pack of tools to migrate their events to a fully digital format. Since many of the clients working with Exploratist were not familiar with this type of product and its technical implications, they wanted to make sure that the platform they acquired was able to support a variety of requests, while offering the reliability and comfort that their clients need.
Corina Ilie, Senior Partner of Product Design and Innovation at Exploratist connected, and remind them that they are an important part of the organization. Exploratist was familiar with the possibility of incorporating a virtual element into their conference plans, but due to the specifics of the Romanian culture where physical togetherness is key, they had initial concerns: X How can we mimic the in-person event to
make everyone feel comfortable? X Will the virtual environment look and feel like
their organization? X What if the platform freezes during live
streaming? X How can we get all clients and their
employees to participate and interact with the environment? X How will we drive engagement?
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Case Study: Exploratist
6Connex was the outcome of a due diligence process as part of their aim to identify an event platform that is not only secure and reliable, but also has a high degree of custom-made graphics. Corina Ilie, Senior Partner of Product Design and Innovation at Exploratist states, “Compared to other solutions, 6Connex is clearly a stable and secure platform. Regardless of whether we hold virtual events with 500, 1,000 or 3,000 participants in organizations with different IT security procedures (either in Romania or abroad), 6Connex provided us, and the people who attended the event, with a seamless and smooth experience.” Ilie continues, “In addition to stability and security, the expertise and the feedback we received about the platform, both from the technical point of view as well as the real interest to meet our needs and offer a valuable user experience, favored a positive decision to start a partnership with 6Connex.”
Exploratist + 6Connex Case Study Results The collaboration with 6Connex is the first time Exploratist began managing online events. In 10 months, Exploratist organized over 15 events in Romania and abroad, with a total number of 10,000 attendees. Because in-person events with Exploratist are very creative, innovative, energizing, and engaging, they wanted
to maintain, or even exceed these expectations; and 6Connex helped facilitate just that. “6Connex is 100% customizable and adjustable, which made us very happy,” says Ilie, “Our participants are very pleased with the online events they experienced on 6Connex.” In addition to the statistics reports from the platform, Exploratist measures the success of their virtual events via questionnaires: X Attendance percentage: 95% X Satisfaction level: 90% X Average hours attendees engaged
within the environment: 6 The most appealing features within the platform are noted as: X 100% custom-made visual backgrounds and branded
content X Video chat X Open universe for third party tools and applications X Custom booths and booth features
The Exploratist strategy has an important pillar which consists in organizing and managing company-wide events, either internal or with external partners. Therefore, the 6Connex virtual event solution helped the company reinvent and make strategic moves in business, exploring a direction which in Romania was in its early stage of development (online versus offline events). As far as support goes, Ilie states, “the 6Connex team members are very professional and customer-oriented. Not to mention, special thanks go to the customer support team that delivers fast and reliable solutions. We appreciate your prompt answers and the solution-driven attitude of the sales and customer success team. We are certain we can rely on your professionalism and expertise, as these are the key assets our partnership is built on.” Exploratist plans on leveraging the 6Connex virtual event platform for their future events. Ilie closes, “We believe that the 6Connex platform provides us with the three key ingredients we need: technical reliability, UX, and personalization based on company profile and needs.”
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Case Study: Exploratist
About 6Connex Virtual Event Solutions Our Digital Experience 6Connex is the leading provider of virtual and hybrid event solutions. Our secure, cloud-based platform expands audience reach and drives in-depth content engagement for marketing, sales, recruitment, training, and HR communities to make for successful online events around the world. Our product portfolio includes virtual environments, learning management, and webinars. Demand more from your virtual and hybrid event platform. Request a virtual event demo with 6Connex, or contact our event software experts for more information. www.6Connex.com Have Questions? Please call 1.800.395.4702 or email us at sales@6connex.com.