enthusiastic dreamer
作 品 集
Portfolio 2018-2019
鄭宇蓁
Cheng Yu-Chen
go
夢想前進
鄭宇蓁 Che ng Yu-Che n
Born in 1995, Taiwan, New Taipei City. Studying in National Yunlin University of Science and Technology. Majoring in Visual Communication.
學歷 /E d ucat i on
獎項 /Award
-
National Yunlin University of Science and Technology Master of Fine Art, Department of Visual Communication
National Chung Cheng University Bachelor of Science, Department of Biomedical Science
Vision Get Wild Award Visual Communication Nomination
經歷 /Expe rie nce
TEDxChungChengU Creative Department Design Section
語言 檢 定 /Lang uage Tien Graphic Design Class National Museum of Marine and Technology Arphic Font Summer Camp - Ming Font
Taitung Working Holiday - Volunteer Major League Farmer - Internet Publicity Section
遇見設計之後
Life After Learning Design A question opened a new world of my life. "Why don't you go to study visual communication?" my friend's mom asked me when she saw my works. I didn't know what is visual communication then. However, after looking it up on the internet, I fell in love with design immediately. Three years ago, I decided to change my life direction. On the way of learning design, I like to try new things, using different kinds of materials to create interesting works. In this portfolio, I have used mirror, cellophane, stitch, and Japanese paper to do my works. Observing the beauty of life is one of my hobbies. Whether is light and shadow rough material or the reflection on the bubbles……, no matter how small the beauty scene is, I just cannot hold to take a photo of the fabulous view. Hoping I can be more sensitive with the beauty of life in the future, and use these pretty views to create new works.
�言 /Preface On the way of learning design, I have met many enthusiastic dreamers. They all have great influence on me. I received lots of help from them. Not only receiving the knowledge of design but also getting the courage of pursuing dream. A year ago, I met teacher Anna, she spent her spare time to discuss my portfolio with me, the discussions always take one to two hours. The teacher in graduated school, Fei-fan teacher, he always spends two to three hours discussing creative ideas with us. Furthermore, I also learn a lot from plenty of companies and designers who had held design workshop before, countless senior brother and sister at school, and peer that work together all help me a lot. Moreover, unconditional support from my parents always helps me a lot when I was very sad. On the way of my dream, I met lots of guardian angels, hoping one day, I can be the one who has the ability to help others pursue their dreams.
目錄 /Catelog 專案 /Design Project Ad of Brooks
National Museum of Marine and Technology (NMMT)
Alphabet Stitch Guide Book
Blossom Wonderland
Chinese poetry
Rape by Couch
Shake-head Curry
Chinese poetry
Collection of logotpe
Lighting Cafe
Hualien Earthquake
Map of Chung Cheng University
平 面 設 計 /Graphic Design
攝 影 /Photography Yu-Shan zine
夢
6
enthusiastic dreamer
夢
enthusiastic dreamer
專案 Design Project
B ro o ks 廣 告 Ad of B rooks
國立海洋科技博物館
National Museum of Marine and Tech n ology ( N MMT)
英文字母紙繡教學書
Alphabet Stitch Guide Book
7
夢
enthusiastic dreamer
Visual Get Wild Award/ Visual Communication/ Nomination
01
B ro ok s 廣告 A d of B rook s
Running can change a day, a life, even the world. Also, it can help you discover subtle beauty of life. With every breath and step, you can explore tiny beauty around and perceive the joy of living. The cell symbolizes the charming scenery on the road. Just put your Brooks on and get ready to immerse yourselves in this macro world within each micro step with Brooks.
8
夢
enthusiastic dreamer
9
夢
enthusiastic dreamer
跑步 的 逐 格 海報
To show the motion of running, we draw different angle of shoes.
細胞 : 進 入 微觀世界
Using picture of cell to show micro step and macro world.
10
夢
enthusiastic dreamer
11
夢
12
enthusiastic dreamer
夢
enthusiastic dreamer
13
夢
enthusiastic dreamer
企 業 識 別
02
國 立海洋科技博物館
NMMST
National Museum of Marine Science and Technology is a venue of marine science. Therefore, the graphic design combining the container and ocean together, symbolize the abundant marine science knowledge in the museum. Three-shades of waves colors, from light to dark, indicate the color of the ocean; also conveys three goals of the NMMSTknowing, loving and protecting the ocean.
14
夢
enthusiastic dreamer
企 業 識 別
15
夢
企 業 識 別
16
enthusiastic dreamer
夢
enthusiastic dreamer
17
夢
18
enthusiastic dreamer
夢
enthusiastic dreamer
企 業 識 別
19
夢
enthusiastic dreamer
文 字 造 型
03
英 文字母紙繡教學書 Alphabet Stitch Guide Book
Lots of people don't like to study English because they have been forced to remember the alphabet and words since they were children. The main concept of the work is to let kids enjoy learning English. This book is not only an alphabet book but also a paper stitch guide book. Teacher and parents can company with kids to learn and play through the book.
20
夢
enthusiastic dreamer
21
夢
22
enthusiastic dreamer
夢
enthusiastic dreamer
23
夢
24
enthusiastic dreamer
夢
enthusiastic dreamer
平面 設計 Graphic design
花幻展覽
B los s om W on derland
搖頭晃晃
Sh ake -h ead Curr y
燈咖啡館
L ig h ting Cafe
望月有感
Ch i n e s e Po etr y
悶歌行
Ch i n e s e Po etr y
花蓮強震
Hualien Earthquake
教練性侵
Rape by Couch
標準字集合
Collection of Logotype
國立中正大學地圖
Map of Chung Cheng Un ivers ity
25
夢
enthusiastic dreamer
活 動 識 別
01
花 幻展覽 B l ossom W onderland
Blossom Wonderland is a fabulous place full of flower. Hoping all the audiences can enjoy these beautiful pictures. Using the double-sided acrylic mirror and Japanese paper to create the visual identity of Blossom Wonderland. I used mirror to make a kaleidoscope, and I putted paper in front of it to create a beautiful view.
26
夢
enthusiastic dreamer
27
夢
活 動 識 別
28
enthusiastic dreamer
夢
活 動 識 別
色 彩 計 畫 / C olor Scheme
Owing to let audiences enjoy various kinds of flowers, I used four complementary colors in the color scheme of this exhibition. Furthermore, I used complementary colors to design flower-shaped stickers. Audiences can use these stickers to create their own unique blossom wonderland.
enthusiastic dreamer
CMYK 95 100 95 5
CMYK 0 70 45 0 CMYK 20 0 55 0 CMYK 5 80 55 0 CMYK 85 75 0 0
29
夢
活 動 識 別
30
enthusiastic dreamer
夢
enthusiastic dreamer
31
夢
enthusiastic dreamer
企 業 識 別
02
搖 頭晃晃咖哩飯 S h ake-head Curr y
Shake-head curry is a mixed style curry restaurant, not only selling Japanese curry but also Indian cur-ry. The primary color is tangerine, which is similar to the color of curry. To attract the young generation, the identity is young and active.
32
夢
enthusiastic dreamer
企 業 識 別
33
夢
34
enthusiastic dreamer
夢
enthusiastic dreamer
企 業 識 別
35
夢
enthusiastic dreamer
企 業 識 別
03
燈 咖啡館 Li g ht i ng C afe
Lighting cafe is a warm place. It won't be clos-ed until 3 a.m. Lighting cafe provides a warm secret place for people who still need to work at midnight. In the logotype, there is a circle at the beginning and the end of the stroke, and the various stroke thickness express the warmth of lighting cafe. Logotype combines with bulb graphic to correlate with its name- lightning. The primary color is cocoa, cocoa can show the feeling of calm and warmth.
36
夢
enthusiastic dreamer
企 業 識 別
色彩計畫
37
夢
38
enthusiastic dreamer
夢
enthusiastic dreamer
企 業 識 別
39
夢
enthusiastic dreamer
文 字 造 型
40
·Chinese poe t r y Type desi gn / Pos t er si ze – 420*297
04
夢
enthusiastic dreamer
文 字 造 型
·Chinese poe t r y Type desi gn / Pos t er si ze – 420*297
05 41
夢
enthusiastic dreamer
文 字 造 型
42
Hualien Ear t hq uake·news Type desi gn / Pos t er si ze – 420*297
06
夢
enthusiastic dreamer
文 字 造 型
Ra p e by Coa c h·news Type desi gn / Pos t er si ze – 420*297
07 43
夢
44
enthusiastic dreamer
夢
enthusiastic dreamer
45
夢
enthusiastic dreamer
地 圖 插 畫
08
國 立中正大學地圖 Map of National Chung Cheng University
National Chung Cheng University is a big campus. I studied at Chung Cheng University for four years, and I found out that lots of people will get lost in this big campus. To solve the problem, I draw a map. The map shows the route of all the teaching buildings. Using cadmium yellow to reveal the real color of the building. Hoping this map can help freshmen to find their way in this big campus.
46
夢
enthusiastic dreamer
地 圖 插 畫
47
夢
文 字 造 型
48
enthusiastic dreamer
夢
enthusiastic dreamer
攝影 Photography
榆珊小誌
Yu-Shan zine
49
夢
enthusiastic dreamer
攝 影 編 排
01
榆 珊小誌 Yu -Shan Zine
Yu- Shan zine was made soon after we met. She was very confused about herself then. Therefore, I named the photo book as Hi. Hi, not only represents we just met but also represents she was interacting with herself. Layout and conversation of the photo book both show the main concept, exploring yourself.
50
夢
enthusiastic dreamer
51
夢
攝 影 編 排
52
enthusiastic dreamer
夢
enthusiastic dreamer
攝 影 編 排
53
夢
54
enthusiastic dreamer
夢
enthusiastic dreamer
55
謝謝 您 撥 冗 閱讀 Thanks for your reading
@yuchen_gd janet8412162002@gmail.com
Born in 1995, Taiwan,New Taipei City.Studying in National Yunlin University of Science and Technology. Majoring in Visual Communication.