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WONDERLAND OF BLOSSOM Exhibition of art kaleidoscope
•• (Goals of Exhibition)
•• (Introduction)
Through the exhibition of various art kaleidoscopes that aims to invite the audience to appreciate the beauty of this visually stunning craft. Also, this event involves not just static exhibitions, but rather, people could participate in DIY courses, taking home their own creations.
Wonderland of blossom is a fictional exhibition. The theme for this project is the art kaleidoscope. I combined paper with blossom patterns and kaleidoscope to create this stunning visual. As to the key visual, the kaleidoscopic blossom figure was used to catch people’s eyes.
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↓↓ brochure : 22cm x 8.8 cm
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↓↓ ticket : 16cm x 5.5cm / stickers : markers for used tickets
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↓↓ simulation of exhibition
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LIGHTING CAFE'BRANDING DESIGN The warmest place at night
•• (Business Goals and Brand Personality)
•• (Introduction)
Lighting cafe is a midnight coffee shop, which aimed to provide a cozy atmosphere for people to relax even late at night.
Lighting cafe is a fictional shop, which is a vintage and warm cafe’. That is why I decided to morph the graph into the logotype. In addition, the yellow gradient circle symbolized the warm light bulb in the decoration. On the other hand, the dark background is used to represent midnight. Finally, the round stroke of logotype enhances the warmth and kindness of Lighting cafe.
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↓↓ circular business card : (diameter) 5.4cm
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↓↓ stickers
lighting cafe'
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lighting cafe'
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lighting cafe'
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Workshop held by designer Tien Shiou Chiuan
NMMSTBRANDING DESIGN National Museum of Marine Science and Technology
•• (Team) Logo Wang, Man-Lin Wu, Dung-Ya
Map Lin, Shian-Ru You, Yu-Chiau
Indicator System Cheng, Yu-Chen
Business Card Wang, Man-Lin
Flyer You, Yu-Chiau Brochure You, Yu-Chiau
•• (Business Goals and Brand Personality)
•• (Introduction)
Schools and families are our primary target audience. NMMST provides multiple types of services, such as exhibiting, educating, researching, collecting, and entertaining to the general audience.
National Museum of Marine Science and Technology is a venue for marine science. Therefore, to reflect the given features of the institute, our graphic design combined a container and the ocean together, which symbolize the abundant marine science knowledge in the museum. Waves colored in three different shades, from light to dark, resembles the color of the ocean; it also represents the three goals of the NMMSTknowing, loving, and protecting the ocean.
The ultimate goal of NMMST is to let the audience to know, love, and protect the ocean.
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↑↑ designer : (logo) Wang, Man-Lin & Wu, Dung-Ya
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↓↓ designer : (indicator system) Cheng, Yu-Chen
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↓↓ designer : (business card) Wang, Man-Lin / (Brochure) You, Yu-Chiau
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↓↓ designer : (map) You, Yu-Chiau & Lin, Shian-Ru / (flyer) You, Yu-Chiau
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Visual Get Wild Award/ Visual Communication/ Nomination
MICRO STEP MACRO WORLD Brooks Advertisement
•• (Team) Concept Hsu, Ting-Hsuan Design Cheng, Yu-Chen Huang, Hsuan-Yun Huang, Yu-Shan
•• (Thought Process)
•• (Introduction)
Concept Micro step macro world
Running can change people’s day, people’s lives, even the entire world. However, the most beautiful scenery was under their feet.
Idea Using tiny living cells to symbolize micro steps that the runner takes and the pretty scenery on the way. Material Pictures of living cells, Brooks shoes
With every breath and step, you can explore the little beauty around and feel the joy of living. The cell symbolizes the charming scenery on the road. Just put your Brooks on and get ready to immerse yourself into this macro world within each micro-step with Brooks.
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•• (Serial poster - Micro Step Macro World) To show the motion of running, we illustrated the shoes from multiple angles. Futhermore, we used pictures of living cells to show the concept of micro step, macro world.
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↓↓ designer : (left) Huang, Yu-Shan /(middle) Huang, Hsuan-Yun /(right) Cheng, Yu-Chen
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MOE Scholarship Program for Overseas in Arts and Design.
OPERATION ODESSAOPENING SEQUENCE Battle Chase Between Mice and Eagle
•• (Thought Process)
•• (Introduction)
Concept Battle chase between three main characters and cops.
This work was an assignment while participating the MOE Scholarship Program for Overseas in Arts and Design.
Idea Since the logo of the cops were often eagles, here I adopt this common depiction, using eagles to represent the cops. In contrast, the three main characters are escaping mice.
In the documentary, the three main characters were running away from the cops.
Material Eagle, mice, cash, strip club
The common elements that were often shown in the film, which are strip clubs and cash, also appear in opening sequences.
The leading roles are like three mice, and they constantly running away from the paws of the eagle.
Nevertheless, the opening sequence implies the betrayal plots at the end of the story.
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CLOTH OF FORMOSADANCING FILM Moss and liverwort, Taiwan, Formosa
•• (Team) Director Art Director Gaffer Music Make-up Camera crew Cheng, Yu-Chen
Concept Stylist Editor Colorist Camera crew Hsu, Ting-Hsuan
Starring Shiu, Jing Wen
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•• (Introduction)
Concept Cloth of Formosa
Our ultimate goal is to raise awareness of Taiwanese people for our local mosses and liverworts. Through the video, we try to show that it is because of the moss and liverwort that made Taiwan so beautiful. Moss and liverwort grow along the ground, so we consider moss and liverwort as the cloth of the motherland. To express the view, we make a dancing video. The Taiwan land, which is a girl in the video, is wearing cloth with moss and liverwort pattern.
Idea Moss and liverworts themed fashion show Material Cloth with patterns resembled mosses and liverworts
At the end of the video, the girl is joyful because she was wearing beautiful clothes.
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↓↓ photographer : Cheng, Yu-Chen
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↓↓ photographer : Cheng, Yu-Chen
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↓↓ photographer : Hsu Ting-Hsuan
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NO RETURNFAREWELL PARTY May the bright future be with you
•• (Team) Concept Typography Ke, Yu-Hui Art Executor Cheng, Yu-Chen
•• (Thought Process)
•• (Introduction)
Concept No return
Senior students were about to graduate. Our class held a farewell party to wish them a smooth career development.
Idea Like non-refundable merchandise, wishing the senior students a bright future after gradu-ation. Never turn down by their potential employers Material Express mail, cardboard boxes
Using merchandise to symbolize the senior students. Wishing they never get returned, never turned down while finding a job.
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↓↓ photo : (poster) Chen, Zhi-Yu
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•• (Three versions of tickets for three different teams) ↓↓ ticket : 20.5cm x 3.9cm
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FOODTALE TAIWANSOCIAL MARKETING Delicacies, story and heart •• (Team) Marcom Cheng, Yu-Chen Lo, Yi-Ting Ke, Yu-Hsiu Ke, Yu-Hui
Market Analysis Cheng, Yu-Chen Lo, Yi-Ting Ke, Yu-Hsiu Ke, Yu-Hui
Illustrator Cheng, Yu-Chen Ke, Yu-Hui Ke, Yu-Hsiu
Designer Cheng, Yu-Chen
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•• (Introduction)
Who People who want to know more about Taiwanese delicacies.
Owing to let more people know about Taiwan, we conduct some survey. In the survey we aimed to find out what attracts foreigners the most.After the survey, the data shows that 72.3% of the people are curious about Taiwanese food, so we take Taiwanese food as our main subject. We also found out people like to know more about a new country through Facebook, Instagram and travel. Because the age group of our target audience is between 25 to 35, which coincidentally overlapped with the active users on Instagram, we thus decided to use instagram as our social media platform to promote Taiwanese food, using the account called - Foodtale Taiwan.
What Instagram account. In order to promote Taiwanese delicacies. Where On the instagram When Every Tuesday, Friday and Sunday Why We are currently calling for interesting stories about Taiwanese delicacies, sharing them through this Instagram account.
The article on Foodtale Taiwan are mainly interesting story about Taiwanese food. We tell these stories through comics sequences sequences since they tend to be easy to understand and funny.
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•• (VIS of Foodtale Taiwan) ↓↓ designer : Cheng, Yu-Chen
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Data
Who
People who wants to know more about Taiwanese delicacie, including Taiwanese and foreigners.
What
Instagram account. In order to promote Taiwanese delicacies.
Data Where
On the instagram
When
Every Tuesday, Friday and Sunday
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↑↑ illustrator : (character) Ke, Yu-Hsiu & Ke, Yu-Hui, (food) Cheng, Yu-Chen ↑↑ Nine posts were uesd to form a Taiwanese traditional round table
•• (Distinguish features of our posts) ↓↓ English name of the food
↓↓ Interesting story
↓↓ Realistic food illustration
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SECRET OF THE OLD FARMER'S ALMANAC The wisdom of ancestors •• (Team) Designer Photographer Editor Music Cheng, Yu-Chen
Director Colorist Gaffer Illustrator Ke, Yu-Hui
Gaffer Illustrator Copywriting Ke, Yu-Hsiu
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Who The younger generation who wasn’t familiar with The Old Farmer's Almanac (lunar calendar)
It is a very intriguing culture that, the senior citizens in Taiwan often choose a wedding date, moving date…. according to the information noted in lunar calendars. However, many young people in Taiwan do not know much about the lunar calendar nowadays. They do not appreciate the rather tightly packed layout of the lunar calendar. Hence, we design a lively and cute version of this traditional treasure.
What Lunar calendar promotion Where On the internet When One month before Chinese New Year Why By using cute and easily understood animations to get the younger generation to better know the culture of the lunar calendar.
Also, we made an animation, hoping that the video would capture the attention of young people, and perhaps encourage some of them to dig further into this exciting topic.
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EARTHQUAKE IN HUALIEN Give blood save life
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Who Taiwanese people
February, 2018, a severe earthquake struck Taiwan, causing severe damage in Hualien county. I hope, as a student of visual design, could contribute my part by encouraging people to donate blood after seeing this poster.
What An advertisement to promote blood donation Where On the internet & street When 2018, FEB Why Using strong, thick and hard strokes to represent the severity of the earthquake, and the red background implies the desperate need for blood donation
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MOE Scholarship Program for Overseas in Arts and Design.
TAIPEI INTERNATIONAL DRAGON BOAT FESTIVAL I can win !
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Who People who like boating
This work was an assignment while participating in the MOE Scholarship Program for Overseas in Arts and Design.
What Taipei International Dragon Boat Festival Where On the internet When People will see the ad while searching for boating related information Why To induce the audience’s competitive nature in my illustration
The assignment was to “design an inspiring promotional poster to help promote tourism in Taiwan.” Also, because this poster will only be shown on the internet, I reformat the poster into an online banner, to improve the viewing experience. I choose Taipei Dragon Boat Festival as the subject. Hoping this poster would help attract people to come and experience this extraordinary cultural event.
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SAN DIEGO LATINO FILM FESTIVAL Dance with film !
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•• (Introduction)
Who People who are interested in Latino culture or film.
Where On the internet & street
I made this poster for the 2020 San Diego Latino Film Festival. The image of the festival is joyful, celebratory, and to celebrate equality. Hence, I set the color hue similar to the Pixar movie - Coco. The dark blue background represents the lighting condition during the movie screening. Yellow beams show the light from the movie projection.
When In 2020
All the people dancing together and celebrating the 2020 San Diego Latino Film Festival.
What San Diego Latino Film Festival
Why The poster fully express the joyful and celebritory atmosphere.
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ALPHABET BOOKPAPER STITCH Make learning English a happy thing
•• (Introduction) Many people don't like to study English because they were forced to cram in words and phrases since they were little. The central concept of the work is to let kids enjoy learning English. This book is not only an alphabet book but also a paper stitch guide that the teachers, parents, and the children can have fun learning through this book.
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MOE Scholarship Program for Overseas in Arts and Design.
INFERNAL AFFAIRSMINIMALIST POSTER Cops or Gangs?
•• (Introduction) This work is an assignment whilejoining the MOE Scholarship Program for Overseas in Arts and Design. The topic of this assignment is “ minimalist movie poster.” I chose the spy movie “Infernal” as my topic. The man who was shot In the poster revealed the fate of one of the main characters. Also, behind the man, there is another figure, which emphasized that the main character was a spy who had secrets to hide.
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YEHLIUCONCEPTUAL POSTER The power of mother nature
•• (Introduction) This work was an assignment while joining the MOE Scholarship Program for Overseas in Arts and Design. The assignment was to “choose a special subject in Taiwan, and design a conceptual poster.” I chose stone from Yehliu as my topic. Stone could be shaped by the force of nature, including wind water and air. In the poster, I turned stone into an island, and the white spaces represent how the stone was initially formed by wind, water, and air.
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WAVE - 12-13 CENTURY CHINESE POEM Be brave, be positive
•• (Introduction) This is an experimental typography work. The central thesis of the poem is when the wave and wind are strong, you need not worry; they will stop eventually. Therefore, I use the waves as the key visual for this typography.
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MOON GAZE th 8 CENTURY CHINESE POEM A homesick night
•• (Introduction) This is a typography practice work. The theme of the poem was describing when the war began, the author and his four brothers are in different places. However, they all saw the same moon at night and missed the same home. Hence, I use tears and moon as the key visual.
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OBSCURE SORROWMAKE A ZINE ! Reveal the black box of sorrow
•• (Introduction) Sorrow is a universal emotion that all of us share, and people may feel sorrow for all kinds of reasons. However, there is only a limited lexicon describing this ubiquitous emotion in modern languages. To fill the disjunction, John Koening set up an online dictionary - “The Dictionary of Obscure Sorrows.” I took the words from the dictionary as the basis of the zine. In order to heal, people need to both communicate with themselves and with others when feeling down. During this crucial communication, language is indispensable, which could help facilitate the mutual understanding for all parties. I hope this zine could help people understand “sorrow” from different perspectives.
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COLLECTION OF LOGOTYPE Type fun!
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