20182020 portfolio
graphic design collection
Yu Chen
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bout
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EDUCATION 2014-8 2018-
AWARD 2019 2019
EXPERIENCE 2016 2017 2019 2019 2020
T EDx C hun g C h e n g U
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ategory
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hapter
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Visual Identity page
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Poster page
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Brooks
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Logotype page
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Start
V I isual
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NMMST
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Lighting Cafe' Blossom of Wonderland Foodtale Taiwan
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Cheng, Yu-Chen
2018-2020
graphic design collection
visual identity work (01) made in 2018
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NMMST
National Museum of Marine Science and Technology is a venue for marine science. Hence, to reflect the given features of the institute, our graphic design combined a container and the ocean together, which symbolize the abundant marine science knowledge in the museum. Waves colored in three different shades, from light to dark, resembles the color of the ocean; it also represents the three goals of the NMMSTknowing, loving, and protecting the ocean.
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visual identity work (02) made in 2019
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ighting
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afe'
Lighting cafe is a fictional shop, which is a vintage and warm cafe’. That is why I decided to morph the graph into the logotype. In addition, the yellow gradient circle symbolized the warm light bulb in the decoration. On the other hand, the dark background is used to represent midnight. Finally, the round stroke of logotype enhances the warmth and kindness of Lighting cafe.
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visual identity work (03) made in 2019
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onderland
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Wonderland of blossom is a fictional exhibition. The theme for this project is the art kaleidoscope. I combined paper with blossom patterns and kaleidoscope to create this stunning visual. As to the key visual, the kaleidoscopic blossom figure was used to catch people’s eyes.
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visual identity work (04) made in 2020
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oodtale
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aiwan
Owing to let more people know about Taiwan, we conduct some survey. The data shows that 72.3% of the people are curious about Taiwanese food, so we take Taiwanese food as our main subject. Because the age group of our target audience is overlapped with the active users on Instagram, we thus decided to use Instagram as our social media platform to promote Taiwanese food.The article on Foodtale Taiwan is mainly story about Taiwanese food. We tell these stories through comics sequences since they tend to be easy to understand and funny.
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Cheng, Yu-Chen
2018-2020
graphic design collection
P
oster
CHAPTER
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Brooks Dragon Boat Festival
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Yehliu Hualien Earthquake Infernal Affairs
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rooks
Running can change people’s day, people’s lives, even the entire world. However, the most beautiful scenery was under their feet. With every breath and step, you can explore the beauty around and feel the joy of living. The cell symbolizes the charming scenery on the road. Just put your Brooks on and get ready to immerse yourself into this macro world within each micro-step with Brooks.
Taipei Dragon Boat Festival
made in 2020 Jianguo Flower Market
size: 420*297mm
made in 2019 Yehliu
size: 1000*1414mm
made in 2018 Hualien Earthquake
size: 420*297mm
made in 2019 Infernal Affairs
size: 1000*1414mm
L
ogotype CHAPTER
03
Cheng, Yu-Chen
2018-2020
graphic design collection
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Cheng, Yu Chen behance Yu-Chen Cheng instagram yuchen_www