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From the Project Director
Founder: ITE Group plc.
Dear Colleagues, The latest issue of MosBuild Magazine comes out amidst a growing recovery in the Russian construction market and great interest in it from international companies. In connection with this, some changes have been made to the structure of the MosBuild exhibition. A separate section of the exhibition called Fenestration will bring together shows associated with the windows industry. In this issue of the magazine we report on this new section. In addition, the concept development process for the New Moscow is nearing completion. We continue to closely follow this and provide exclusive material from specialists working on the future of the Russian capital. The abrupt growth in the construction industry has led to increased activity in Russian industrial design. Multi-industry companies and new names have begun to appear. Vladimir Pirozhkov, the founder of the Astra Rossa Industrial Design and Innovation Centre, talks to MosBuild Magazine about this design boom. We also continue to bring to you news about the season’s latest products presented at MosBuild 2012. Thus issue focuses on the world-famous designers who presented their new collections at the exhibition, and on the latest trends in interior design. I hope that MosBuild Magazine will serve as a useful tool for your work in the construction market. We welcome your feedback, so please send your comments to mbsite@ite-expo.ru
Publisher: Группа компаний ITE MosBuild Project Director: Ruzanna SARKISOVA Editor in Chief: Tatiana ONEGINA Journalist: Stepan CHAUSHYAN Photographers: Sergey REYTOV Sergey SAVELIEV Design: Olesya CHISTIAKOVA Translation: Tim WOODHEAD Proofreader: Svetlana BYCHKOVA Contact Details: ITE LLC Moscow 129164 Moscow, Zubarev per., 15, p. 1 Tel.: +7 (495) 935-73-50 +7 (495) 788-55-85 Web-site: www.mosbuild.com Feedback & Advertising Enquiries: mbsite@ite-expo.ru Distribution: more than 250 000 experts
Sincerely, Ruzanna Sarkisova MosBuild Project Director
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№6, 09-11.2012 MosBuild Fenestration: Window to Russia
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Schüco creates furore at the red dot product design awards 2012 Sberbank’s new office Alubond targets Russian market
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House of the Tree – a penthouse by Kokaistudios
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Werner Sobek – a pioneer in sustainable architecture
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Exhibitor news
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High fashion at MosBuild Industrial design
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International prize red dot design award 2012 Best of the best 2012
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Industrial design Vladimir Pirozhkov: We create something out of nothing
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International architectural competitions at MosBuild
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A ‘ski’ villa by Zaha Hadid in Barvikha
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Exhibitor news
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Mosselprom House
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Interview with Alexander Kolontay Moscow’s DNA
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MosBuild Fenestration
MosBuild Fenestration: Window to Russia In April of this year, MosBuild 2012 once again successfully opened the construction season. The exhibition was visited by over 100,000 industry professionals, of whom about 30% were visitors to the WindowBuild sector. In the wake of the growth of the construction industry, there has been increased interest from Russian and international window companies in the country’s largest construction exhibition, MosBuild. The number of companies that have confirmed their intention to take part in the exhibition in 2013 exceeds the number of exhibitors this year. This has led to changes in the format of the MosBuild exhibition and has allowed the event’s organisers to bring together in a single cluster all the shows related to the window industry under the heading MosBuild Fenestration. MosBuildFenestration will take place in one of the newest and most modern exhibition venues in Russia, the new Pavilion 75 at V.V.C. (All-Russian Exhibition Centre). The venue has two spacious halls with a total area of 25,000 square metres and ceiling heights up to 10 metres. The two halls of Pavilion 75 are column-free and have ten delivery gates, providing ideal conditions for effective work at the exhibition. The pavilion will accommodate four major sectors: • Windows & Facades • Architectural Glass • Gates & Automation • Fireproof Equipment
VVC, Pavilion 75, Hall А
VVC, Pavilion 75, Hall Б
VVC, Pavilion 75, Foyer In 2013, MosBuild, Russia’s leading building and interiors event, will be divided into three major sections. MosBuild Building & Interiors will run in parallel with MosBuild Fenestration from 2-5 April, but at a different venue: Expocentre. The third section, MosBuild Cersanex, will also be held at Expocentre, from 16-19 April. In connection with these changes to the format of the exhibition and the creation of the large-scale MosBuild Fenestration block, the next section of the magazine will be devoted to everything related to the window industry, architectural glass, gates, automation and fireproof equipment.
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MosBuild Fenestration
Schüco creates furore at the red dot product design awards 2012 The red dot design award for best industrial design dates back to 1955. It is organised by the European design institute Design Zentrum Nordhein Westfalenin. In 2012, the award ceremony was held on 2 July at the Aalto theatre in Essen. The products of the German company Schüco received three nominations at the prestigious red dot product design awards 2012. The members of the jury noted the Schüco ASS 77 PD. HI system, Schüco 2° system and Schüco DCS (Door Control System).
The Schüco ASS 77 PD.HI system makes large-scale sliding systems with maximum transparency possible, and at the same time offers outstanding thermal insulation and excellent system features. The Panorama design of the Schüco ASS 77 PD.HI door system is distinguished by its
minimal profile face widths in the centre section and an outer frame concealed in the attachment to the building structure. The slender profile face widths will win over architects and builders. Profile-integrated drive and lock technology maximises user comfort.
MosBuild Fenestration The Schüco 2° System represents a decisive step in the development of pioneering, energy-active building envelopes. The uniqueness of the 2° System lies in its versatility: it ensures that building envelopes adapt to environmental conditions, thus contributing actively to reducing construction-related CO2-emissions, helping to limit the rate of global warming to a maximum of 2 °C. The 2° system has been modeled on nature’s adaptability. The building envelope can adapt flexibly to external and internal conditions thanks to a system of layers. The movable functional layers – made up of insulation, sunscreen or photovoltaic elements – are individually activated according to requirements.
The Schüco DCS (Door Control System) offers a complete profile-integrated, flush-fitted door management system, which combines sophisticated design with the latest technology. To be able to meet complex requirements in full, the Schüco DCS features a high degree of system modularity. Uniform module dimensions and variable lengths for the infill unit create the greatest possible design freedom
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MosBuild Fenestration
Sberbank’s new office Sberbank has embarked on a daring experiment with the interior design of its head office At the beginning of 2012, AGC Flat Glass Europe, together with the company Topglass, implemented an interesting project using Lacobel glass as an interior wall covering. The main work in the process of updating the interiors was carried out by Constyle. It developed the concept for the reconstruction of Sberbank’s central office using modern materials. The central hall, the most visited place in
the building, deserves special attention in the office’s interior design. Visitors’ eyes will be drawn to an unusual glass panel, which emits a soft green light which the designers have called ‘young green’. To obtain the depth and transparency of colour, the paint was removed from the underside of the glass by sandblasting. The choice of colour was not random: following a recent rebranding it has become
MosBuild Fenestration
the corporate colour of Sberbank. The glass panel is backlit with LEDs, which can be programmed to emit any colour. The same ‘young green’ colour is used in the waiting area, reception and for decorative flower vases. The idea to use one of the most in-demand decorative AGC products, Lacobel, a high-quality float glass for interiors, is groundbreaking for Russia. A ventilated facade system is traditionally used when glazing the exterior of a building. Its use in an interior is unusual and the unique design project was created specifically for Sberbank. It took a couple of months to convince the client, Sberbank, to use glass
to finish the interior. The functional features of glass, its advantages in relation to artificial stone and other materials, and its non-combustibility, ease of use and elegance weighed the balance in favour of this option. The project was made more difficult by the short timeframe given to complete the order. Topglass had only two and a half months to build the structure and fit over 1300 panels of AGC coloured glass. But the result has surpassed all expectations – the space has been much improved by the glass and stands out in a completely new way. This method of wall decoration has never before been used in Russia.
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Alubond targets Russian market
MosBuild Fenestration
The American company Alubond U.S.A, one of the world’s leading manufacturers of aluminium composite panels, continues its active development in Eastern Europe. The company chose MosBuild, Europe’s largest annual construction exhibition, to enter Eastern Europe’s key market, Russia. As part of a strategic expansion plan, Mulk Holdings, the owner of Alubond, established Alubond Europe in Serbia, with a 2 million m² capacity. The facility’s role is to meet the demand in the European market of 40 countries, particularly Russia and the CIS. European customers of Alubond U.S.A will benefit from close proximity to the production site and the facility’s EURO ONE certification, and be able to take advantage of Serbia’s Free Trade Agreement policies with these markets. Among the company’s many significant projects is the tallest building in the world, Burj Khalifa, which is located in Dubai, the largest city in the United Arab Emirates. The tower was designed as a ‘city within a city’ — with its own lawns, boulevards and parks. The total cost of construction was about one and a half billion dollars. The skyscraper was designed by the American architectural firm Skidmore, Owings and Merrill, which also designed Willis Tower in Chicago, One World Trade Center in New York and many other famous buildings. It is possible that, in the near future, world-famous buildings will be erected in Russia using Alubond panels.
MosBuild Fenestration
High standards of warmth ROCKWOOL insulation is providing thermal and acoustic comfort in Europe’s tallest building. A colourful laser show in Central London marked the completion of The Shard, which can lay claim to being the new symbol of the city. The official opening of the tallest skyscraper in Europe was timed to coincide with the start of the 2012 Olympic Games in London. The building is protected with ROCKWOOL thermal, acoustic and fire protection insulation. Over 40 tonnes of heat insulating materials were used to insulate The Shard. Owing to the low thermal conductivity, durability and noncombustibility of ROCKWOOL insulation, the tallest building in Europe is reliably protected from temperature drops and the noise of the city, and the building’s heating, ventilation and air conditioning systems are protected from heat loss and the spread of fire.
Rockwool: the main thing in a facade is reliability Today’s trend for ultramodern design means the facade must meet the demands of the times. Translucent glass facades are used more and more today. Structural facade glazing looks attractive as it creates an impression of a glass monolith. The most difficult variant is considered to be ventilated glass facades. Another kind of facade finish appeared in the Russian market recently, which allows you to create a truly ‘cosmic’ exterior. Rockpanel by ROCKWOOL can be used to bring the most interesting design decisions to life. The material has some enviable advantages: optimal price-quality ratio, easy to fit and use, versatile and attractive. In addition, the panels are lightweight, durable, easy to shape, resistant to weather conditions and, importantly, envi-
ronmentally friendly. But, whatever the material chosen for the facade, sooner or later it comes down to heat insulation. Proper insulation can save money on utility bills and, because the periods between repairs are increasing, building operating costs, on the whole, are falling. But to properly insulate a facade is not so simple. However, avoiding mistakes is quite easy: firstly, you can make use of the advisory services of major manufacturers to gain comprehensive knowledge of the products available. For example, ROCKWOOL offers advice and technical support for facade design and installation. Experts advise designers, installers, customers and potential investors. Once you have all the information you can make an informed decision on a system.
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Reconstruction of a symbol
MosBuild Fenestration
The Empire State Building in New York is a well-known symbol of the city and of America. Built in the 1930s, today it attracts up to 4 million visitors a year. The famous New York skyscraper is currently undergoing a renovation costing about $550 million, of which $120 million is intended to improve the energy efficiency of the building. ROXUL Inc., ROCKWOOL Group’s operation in the US, has had the honour of contributing to this large-scale project. ROXUL MonoBoard Plus insulation is being used on the roof renovation. The re-roofing converts various tiers of asphaltic roof into an attractive vegetative green area. The re-roofing is being carried out in stages, with the first phase finished in 2011, and the second due for completion for 2012.
BASF starts concrete admixture production in Russia The opening ceremony of the first BASF concrete admixture production plant in Russia was held on 7 August 2012. The opening of the plant, which is located at an existing BASF site in the Podolsk District of the Moscow Region, is a momentous event for the Russian construction industry and a major contribution to the development of the area. The plant will produce more than 30 types of admixtures, including products based on the latest generation polycarboxylate ethers (PCE): Glenium is a superplasticiser, which improves the fluidity and mobility of the concrete mix, as well as the strength and durability of hardened concrete; RheoMatrix® is an admixture for obtaining a self-compacting concrete mix. The concrete admixtures are adapted to Russian requirements. Furthermore, additive formulations are being developed specially for optimum performance in specific market segments (ready-mixed concrete, precast concrete, concrete products, winter concreting, mortars, road building and bridge structures).
Sergey Vetlov, General Director of BASF Stroitelnye Sistemy; Gennady Korotaev, Deputy Head of the Podolsk Municiple District; and Tilman Krauch, Head of BASF’s Construction Chemicals division launch the new production line.
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MosBuild Fenestration
MosBuild Fenestration
House of the Tree – a penthouse by Kokaistudios
Architects: Filippo Gabbiani and Andrea Destefanis, Kokaistudios Interior design: Filippo Gabbiani, Andrea Destefanis, Sherri G and Zoe Lee Location: Shenzhen, China Area: 616 sqm Project completed: November 2011 Photographer: Charlie Xia
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MosBuild Fenestration
MosBuild Fenestration
Kokaistudios was established in 2000 in Venice by the Italian architects Filippo Gabbiani and Andrea Destefanis. The multidisciplinary studio strives to create design solutions for tomorrow. In ten years, the studio has grown into a company employing 30 people, with its main office in Shanghai, China. The studio has received numerous awards, including International Property Awards in the Asia-Pacific Region in 2011, IAI Award 2010, MIPIM Asia Awards 2010 and 2011, and many others.
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MosBuild Fenestration
MosBuild Fenestration
House of the Tree, a penthouse designed by Kokaistudios, is located on the 48th and 49th floors of a high-end residential skyscraper in the Chinese city of Shenzhen. The architects, Filippo Gabbiani and Andrea Destefanis, offer
a unique modern lifestyle ‘between the city and nature’. When you enter the penthouse your attention is immediately drawn to a tree planted on the 48th floor of the skyscraper. Just behind the tree, through the two-storey high
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MosBuild Fenestration
French Windows, is a panoramic view of the surrounding area. This allows plenty of natural light to enter the apartment and blurs the boundary between the outside world and the penthouse’s interior. To achieve this effect, major architectural modifications were required to the penthouse, which is formed of two standard apartments. As it is prohibited to remove ceilings between floors in China, the architects had to enclose part of the large outdoor terrace in a glass cover, so the newly formed space has a staircase and impressive atrium, and the two apartments are organically combined. Owning to the expansion, the area of the kitchen and dining room was increased, which was conceived as a dynamic space. The area surrounded by an amazing outdoor
pool can be used as a single space, but can be divided by transparent partitions. This transitional space helps to distribute the functions between the first floor - where the kitchen, dining room, living room and guest bedroom are located - and the second, where the bedrooms are, to ensure privacy. The multifunctional lounge was originally thought up because there was no visual connection between the northern and southern parts of the penthouse. By moving the fireplace the architects have created this connection and visually increased the area of the living room. Throughout the project, Kokaistudios used the approach of flowing space. It seems to flow from room to room, thanks to the absence of doors. Partitions are used instead, which are almost imperceptible in the open position. For Kokaistudios, the choice of building and decorating materials was really important, with eco-friendliness being a high priority. The architects have tried to make the materials themselves play the decisive role in the interior and not decorative solutions. Oak floors from the northeast of China help to create unity with nature, in conjunction with light Spanish stone finished with ancient hand hammered techniques. The walls are decorated with luxurious Venetian ‘marmorino’ plasters, which are glossy and hard, like marble, but transmit a soft and warm mood by distributing light like no other material is able to.
MosBuild Fenestration
Lighting in the penthouse has also been thoroughly thought-out by Kokaistudios. The architects have tried to maximise the use of daylight and create a flexible artificial lighting system that can transform the mood and space according to the owner’s wishes.
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MosBuild Fenestration
MosBuild Fenestration
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Filippo Gabbiani
Founder and chief architect, Kokaistudios Filippo Gabbiani received a master’s degree in architecture from the University of Architecture of Venice, Italy. Born in Venice to a well-known family of painters and glaziers, Filippo very quickly developed an interest in art and design. While working in the family business designing and producing art glass, he completed his studies at the University of Architecture in Venice. He then began work on a European Community sponsored project on the use of alternative energy sources in architecture. He has worked in several countries in Europe, as well as in the United States, in the field of architecture and industrial design.
Andrea Destefanis
Founder and chief architect, Kokaistudios Andrea Destefanis received a master’s degree in architecture from the University of Architecture of Venice, Italy. Andrea Destefanis was born in Turin to a family of theatre performers and took an early interest in visual arts and scenography. Growing up in a sophisticated cultural environment, he moved to Venice, where after completing his
education at the University of Architecture in Venice, he began to work with several architectural offices and received awards for architecture and urban planning. After this he founded a company which focused on innovative methods for using computer graphics in design. In 2000, he met Filippo Gabbiani, who shares the same architectural views, and they founded Kokaistudios. Since establishing the main office of Kokaistudios in Shanghai in 2002, Andrea has lived there on a permanent basis.
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Mosstroy-31’s passive activity Mosstroy-31, one of the largest Russian manufacturers of heat insulating materials for building envelopes, has surprised construction professionals with its new project – a house based on the Passive House system. Today, passive houses are the most effective and modern types of building. They not only retain heat, but also reduce the consumption of natural energy resources, and thus save on utility costs. They are also very comfortable and environmentally safe for humans. Optimal temperature, humidity and air purity is automatically maintained in passive houses. A house with low energy consumption is a building whose overall primary energy use does not exceed 120 kWh/m2/ yr. This primary energy consumption indicator means that the passive house reduces all household utilities to a minimum consumption of energy. Mosstroy-31, in collaboration with German specialists and architects from the Passive House Institute, built the first building in Russia to be certified to European standards. The main idea of the passive house was that the building’s heat loss should be reduced to the extent that separate heating is not required, except for the bathrooms, where, as a rule, a higher temperature is necessary.
The building was designed in such a way that the small need heat for heat can be achieved by heating the incoming air from the balanced ventilation system with heat recovery. The main component for a passive house is a high-quality exterior thermal insulation shell. The thermal insulation should have high thermo-technical properties and be able to cover the entire area of the building’s exterior walls without gaps. A number of European firms have used façade systems for heating for both new buildings and for the retrofitting of old buildings to the Passive House standard. In the design of passive houses separate attention is given to linear and point thermal bridges. If there is a fault in the design, the presence of thermal bridges can greatly reduce the effectiveness of the thermal insulating shell. The passive house uses high quality triple glazing with an inert gas filling and two low-emission coatings. The window profiles were developed specifically for the passive house. The profiles were produced wider than standard and have highly-efficient heat insulating liners. The outer shell of the house is air-tight and hermetically sealed with the windows, doors and various utility systems running through it. To reduce the considerable heat loss from ventilation, the house uses a balanced ventilation system with heat recovery. The thermal efficiency of the recuperator must be more than 75% (though there are models with thermal efficiency of over 90%). The air temperature inside the passive house is almost the same throughout. Depending on the local resources and climatic conditions, the small requirement for heating in a passive house can be met by a number of different systems - from traditional, centralised heating systems, or gas, liquid or solid fuel boilers to solar panels and heat pumps. Moreover, all these systems will be low-powered and compact and, therefore, cheaper than in conventional buildings.
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‘Green’ technologies
Werner Sobek – a pioneer in sustainable architecture Werner Sobek was born 1953 in Aalen, Germany. From 1974 to 1980, he studied structural engineering and architecture at the University of Stuttgart. From 1980 to 1986, he was a post-graduate researcher at the university. In 1991, he became a professor at the University of Hanover and the director of the Institute of Structural Design and Construction. In 1992, he founded his own company, Werner Sobek, which currently has offices in Stuttgart, Frankfurt, New York, Moscow, Cairo and Dubai. Werner Sobek has gained wide recognition for his sustainable projects: buildings that can produce sufficient energy for their needs. He has also developed the Triple Zero ® concept: buildings produce zero emissions, require zero energy and create zero waste.
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Дом R128
‘Green’ technologies
This four-storey building, which was completed in 2000, occupies a sloping plot of land on the edge of the bowl-shaped valley in Stuttgart. It was designed as a recyclable building: it produces no emissions and is self-sufficient in terms of heating energy consumption. The building is completely glazed with triple glazing panels and demonstrates excellent insulation performance. Interestingly, the design of the building is modular. Individual modules are attached by means of mortice-and-tenon joints and bolted joints. The building cannot only be easily dismantled, but its layout can be quickly and easily changed. All the electricity is provided by solar cells. The building is accessed by a bridge to the fourth floor of the building, which accommodates the kitchen and dining area. The level below is the living room. On the second floor is a bedroom. The lowest level accommodates the children’s room and utility systems. In each of the rooms the furniture is set out in a way that gives maximum transparency to the interior space. The building’s bearing structure is a steel frame mounted on a concrete foundation. The floor consists of large wooden
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modules. No concrete in used except in the building’s foundations. Due to the absence of large non-separable structures, the building is mobile and open to transformation. For the same reason, there are no concrete walls, so all the cables are contained in special metal channels which run along the ceiling/floor and along the front of the building. The building uses the latest computer
equipment, which means it is possible to manage processes over the internet from anywhere in the world. The natural energy which the building is able to use is not only consumed, but can also be stored up in a special buffer. This energy is used to heat the building during the cold season. The house has no radiators as the floor and ceiling transmit heat.
Дом D10
‘Green’ technologies
Located near Ulm in southern Germany, D10 is a single-storey one-family home designed by the Werner Sobek studio and built in an established residential area. The project was completed in 2010. Two parallel shear walls are a distinguishing feature of the building. Generously designed glazing serves to provide a spatial enclosure. Protected by an extensively projecting flat roof a generously sized patio encircling the house serves to unite the indoor space with the outdoor space.
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The house has a unique energy concept, obtaining all the energy it needs from renewable sources. A geothermal energy system and a highly-efficient heat pump provide the energy required to produce warm water and meet heating and cooling needs. The entire surface of the roof is fitted with a photovoltaic system that generates more power on an annual average than the building consumes. D10 is one of the first buildings in the world in which the Triple Zero 速 concept developed by Werner Sobek is fully implemented.
Новости участников
Interior innovations from Astarta Astarta has launched a new product in the Russian market: smart translucent systems and structures for interior spaces, which use glass with a variety of innovative features. In interiors abroad, partitioning systems with smart glass are very popular, because they enable spaces to be modernised very quickly, reduce electricity consumption and create innovative visual compositions in any conference hall. An interesting new product is partitions with LED and phosphorescent glass. The first makes it possible to create individual compositions, pictures and logos. The second type of glass stores light from the Sun and emits it when dark. Glass partitions with rear projection and partitions with touch screen function provide a highly original solution for public and office spaces, and are commonly used most often in meeting rooms. The partitions are connected via a USB cable to a computer, making it possible to display a presentation directly on the glass. The most common solution for offices and private interiors is glass systems with
variable transparency. The ‘smart’ aspect of the glass comes from a special elecrochromic film, which changes transparency under the effect of an electric current. Partitioning systems with smart glass can be used not only in public buildings, but also in private interiors. For example, partitions with an LED filling and glass structures which change colour are widely used to decorate buildings. Energy-saving and phosphorescent partitions are becoming indispensable for energy conservation in buildings, significantly reducing lighting costs and additional heating of winter gardens and loggia. Glass structures, which have long been fashionable in the interior design of apartments and houses, can now be easily decorated with various types of special smart glass – be it a glass projector or touch screen.
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High fashion at MosBuild
Design Trend
The time has passed in construction, architecture and design when interiors were determined entirely by industrial designers, architects and builders. Now the focus is not only on practicality, but also on the aesthetics of new ceramics collections and the latest flooring lines, and even ordinary brick and concrete walls today must not only perform their function but also deliver aesthetic pleasure. And it is world-renowned fashion designers, who are accustomed to setting the latest trends and surprising the public with new collections every six months, who know what will be ‘in’ this season, which parquet floors and colours will be popular. More and more fashion houses are producing not just clothes and shoes, but also items for the home. The fashion giants Dolce & Gabbana, Cavalli and Versace are among those that now have a ‘Home’ range, offering decorative fabrics, wallpapers, flooring, doors, tiles and sanitary ware. Hiring a famous designer to create an entire interior has become very fashionable. The largest and best known hotels in the world frequently have interiors designed by leading fashion houses like Chanel. While previously fashion designers turned away from work-
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ing with building and interiors companies, now they finding new inspiration and a huge field for self-expression in interior design. More and more designers are bringing their collections to major construction exhibitions, and are attending them to find inspiration and gain new contracts. Of course, leading fashion designers were present at MosBuild 2012. Visitors to the Versace stand were met with the traditional icy gaze of the Gorgon Medusa, and the Roberto Cavalli stand offered up visions of exciting journeys in the wild African savannah with leopard prints. Kerama Marazzi went even further and to give its new
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At MosBuild 2012: 1. MosBuild director Ruzanna Sarkisova in conversation with fashion designer Slava Zaitsev at Zodiac’s stand 2. Italon’s commercial director Vladimir Zverev talks about the new products presented at the exhibition 3. Slava Zaitsev studies the latest collection from Versace at X-Tile’s stand 4. Kerama Marazzi CEO Larissa Novikova introduces the latest collections
MosBuild news
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MosBuild 2012: Presentation of a new wallpaper collection at the stand of Rasch Industrie Emiliana Parati presents a new collection from Roberto Cavalli at MosBuild A new wallpaper collection from Marburg Tapetenfabrik displayed on stage Visitors were drawn to the stand of the Kiev ceramic manufacturer Atem
Design Trend
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Scandinavia collection a real Nordic flavour invited the Swedish ceramic artist Marlin Gumstedt to design the collection. The German wallpaper manufacturer Marburg organised a fashion show, with models on a stage in dresses made from wallpapers from the latest collection. Zodiac is preparing a fashion surprise for MosBuild 2013. We look forward to seeing what it is! Famous Russian designers were also present at the exhibition in 2012. Giving his verdict on the show, Slava Zaitsev said, “MosBuild is an inspiring exhibition”. Every year, the latest trends emerge at MosBuild, which even eminent designers follow. Today, it’s impossible to get away from the fashion for black and white films. After the black and white film ‘The Artist’ won an Oscar it became fashionable to decorate the interiors of apartments in a monochrome style. Many designers this year have decided to slightly slow down the passage of time in their interiors: silence and tranquility are foregrounded. One of this season’s trends is called ‘Modern Pause’. Others, meanwhile, have tried to fill life with colour, and arouse emotions and joy in the trend called ‘Electric Play’. And many of the interiors are created to provide a ‘Glow Shield’ – protection against the outside world. What trends will emerge next season? We will find out at MosBuild 2013!
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The charm of wood from Atlas Concorde
Design Trend
Etic is a ceramic collection from Italy’s Atlas Concorde with seven fine wood essences, each with its own tradition, look and charm, which brings to modern interiors and exteriors the natural beauty of wood. The matt surface features almost invisible microstructures evoking slightly aged wood, and the textured finish reproduces the effect of sawn wood.
Theme 1 MODERN PAUSE A new view is revealed on fundamental values for people – their lives, home and family. This signifies the beginning of the end of the era of material values. In this trend, neutral colors are naturally intertwined in a harmony of taste and emotion with life’s balance. This dynamic fills the static space with life, awakening timeless memories.
Vera Wang: To each her own A woman’s home reflects her life style, her personality and her taste. Vera Wang Home Collection for LG Hausys, my very first wall covering collaboration, communicates this belief through rich and unique patterns in beautiful colours derived from my designs. The concept for the Vera Wang Home Collection originated with Vera Wang bridal. All women, not just brides, can identify their style as falling within one of the following five categories: Traditionalist, Modernist, Individualist, Romanticist and Minimalist. Based on this knowledge, I created a collection to satisfy each individual style.
For the Traditionalist there is effortless elegance and a feeling of timelessness. The Modernist conveys sophistication through simplicity. I see the Individualist as someone who uses bold patterns and vivid colours to create strong personal statements. The Romanticist expresses her taste through delicacy and texture. Last but not least the Minimalist prefers a clean and uncomplicated design. The process of developing the Vera Wang aesthetic for wall coverings was very enjoyable. I hope that the Vera Wang Home Collection will be just as well received as my bridal gowns.
MosBuild news
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Mr Perswall
New life of ancient art In the Penelope collection from the Belgian company ARTE, the designers were inspired by the the classic poem by Homer. Penelope wallpaper is offered in Russia by Ampir Décor. The wallpaper combines classic lines and actual prints made with glitter and created using modern technologies for applying metallic ink, which results in a play of light.
The Swedish company Mr Perswall create unique photo wallpapers by personal design. Mr Perswall wall coverings are printed on a durable non-woven material (vlieseline), which means the adhesive can be applied directly to the wall, making the wallpapering process much easier. In Russia, Mr Perswall is represented by Studio O'design. At the wallpaper factory, experts from Mr Perswall use digital technology to create an innovative range of photo wallpapers and illustrations. The client sends an image or chooses an illustration, from which the wallpaper is made. In Russia, Mr Perswall is represented by Studio O'design. Mr Perswall specialists create wallpapers based on clients’ designs. The customer can upload his or her own photo or theme directly onto a webpage, on the basis of which the Swedish company will create a customised wallpaper. In Russia, Mr Perswall is represented by Studio O'design.
Romantic melody
Villeroy & Boch on the side of nature
Design Trend
Ampir Décor is offering the Melody collection from Volland (Germany). The design features beautiful roses in a modern arrangement on a contrasting background. Available as a companion is a spectacular curtain fabric with a wavy pattern resembling the silhouettes of rose leaves.
Inspired by the texture of wood and intended for floor design, Nature Side has a distinctive parquet look. Nature Side is a new tile collection by Villeroy & Boch from vilbostone porcelain stoneware. Visually, the tiles provide the perfect basis for natural textures. The natural effects of the collection are expressed in each of the four colours: limewashed beige, beige, grey brown and red brown. At the same time, the vilbostone porcelain stoneware tiles are easy to clean and retain their natural beauty for decades. The flooring is ideal for use not only in living rooms, but also in entrance halls, kitchens and bathrooms
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MosBuild news
Design Trend
O’design presents Vintage by BorasTapeter The Vintage collection of non-woven wallpapers by Borastapeter was born out of the convergence of shabby chic and the minimalistic industrial trend. Lace patterns and abraded white are matched with raw materials like concrete and metal. This creates a sense of shabby vintage contrasting elegantly with the romantically feminine look. The collection features wallpapers with designs of black and white films, old photos and newspapers, silhouettes of people, plants and flowers, stripes and lace.
Black and white by VitrA
Fans of contrasts will appreciate the combination of dark and light in the contemporary Network series from VitrA. Available in dark brown, pink and cream tones, the line is ideal for those wanting a natural design.
Impressive new products by VitrA at MosBuild 2012 The T4 series was developed for VitrA by the designers Michael Lammel and Betran Illert from NOA Design Group. The taps, which resemble a cross-section of bamboo, create a cascade flow. The T4 collection is minimalistic and highly functional, with delicate forms.
MosBuild news
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Bright Neutral
Design Trend
Coming up with a name for the new ‘Neutral’ collection of wall tiles, the designers of the Spanish company Aparici clearly weren’t entirely truthful. This modern collection, with an original and expressive finish, certainly cannot be called neutral. Th gem of the collection from Aparici, Guiza, is inspired by the Egyptian pyramids. Three-dimensional tetrahedrons are offered in five classic colours: white, black, red, gold and silver. The refined play of light on the severe edges gives a space a sophisticated look and introduces an element of modern romance and city glamour to an interior.
Halogen lamp BELUGA
Salon Credit Ceramics
Brutal beauty from Atlas Concorde
The Evolve ceramic tile collection from Italy’s Atlas Concorde is ideal for large architectural spaces in which the use of materials with post-industrial brutality creates a modern urban design. Evolve is brushed cement rich in surface motifs and technical features, making it a valuable interior decoration.
Theme 2 BLACK AND WHITE MOVIE Life is full of contrasts, which are reflected in the world around us and in our interiors: futuristic design and classic style, hightech and vintage, a storm of colours and monochrome. And black and white film never goes out of fashion – the two colours, black and white, are always current. But monochrome is not just black and white; it’s the infinite number of their shades in which our lives are reflected.
Silence is golden Ampir Décor
The Silence line from the Belgian brand Khroma (represented in Russia by Ampir Décor) is a collection which brings the peace, harmony and magical power of nature to every interior. Silence invites you to a serene, quiet atmosphere.
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MosBuild news
Quinta by Barausse
Design Trend
Quinta by Barausse is a line of sliding doors for separating and zoning spaces, and can be fixed to the ceiling (Volta) or along the wall (Pari). The height of the partitions can reach three metres. The sliding mechanisms and one, two or three-way tracks can be affixed to plasterboard walls and brick structures.
Theme 3 GLOW SHIELD The anxiety and foreboding of environmental catastrophe which in recent times have grown considerably because of apocalyptic films means we desperately need reliability and stability in our lives. We are subconsciously seeking inspiration in the wisdom of nature, which was achieved through millions of years of evolution. This trend will provide reliable protection in a gentle atmosphere, soothe the soul and the body, and create the feeling of an impermeable outer shell, under which hides a tender and vulnerable inner space.
In all my work there is a notion of touching and communicating the day and age in which we live. Collaborating with LG Hausys afforded me the freedom to express ideas of the digital age, of experiential aesthetics, and of beauty and information. My collection of graphic treatments and colours creates a landscape that is hypertextual, hypergraphic, hypertrophic and energetic.
Karim Rashid: Space embracing sense of nature is alluring
MosBuild news
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Laminate, version 2.0 A joint project between Parador and leading designers has resulted in a new generation of laminate flooring that expresses modern style. Laminate, version 2.0 offers exclusive and fashionable solutions for those who value luxury.
Ready-made solutions in 2012 collection
DECOMASTER is offering a new collection of decorative coatings: four new aged metallic shades. The fast-drying coating is ideal for wood, metal, plastic, ceramic and other surfaces.
A play of light and shadow by Villeroy & Boch In this collection, the Villeroy & Boch designers were inspired by the lines and edges of modern architecture. What makes the new Villeroy & Boch Light Lusion tile collection so compelling is the technical finesse evident in both the aesthetics and the ceramic interpretation: new fabrication processes make it possible to create a design that delivers exceptional haptic and visual effects. Light Lusion shows graphic, stylised contours that play with light and shadows. In addition, soft yet edgy layering and its combinations ensure that the visual impression is unmistakable and very effective. The colour world of Light Lusion is based on very light hues – white and crème. Fine accents are achieved using metal and silk hues.
Design Trend
Fresh vintage from DECOMASTER
GranDecor has put together a catalogue entitled ‘Natural Wood Coffered Ceilings’, which presents 21 ready-made wooden ceilings developed by the company’s designers and constructors. The catalogue details the structural elements and fixings for the supporting ceiling. Separate grids and components (cornices, hand-carved ceiling decoration, etc) can be purchased for independent assembly. Also presented are products which use these components: doorways, composite cornices, and lock plates for doors.
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Design Trend
MosBuild news
Morning mood at Ampir DĂŠcor In the Lucina collection from the German manufacturer Volland, stripes of a lemon colour are effectively spread over the fabric, bringing to an interior the freshness of a summer morning.
Theme 4 ECLECTIC PLAY New contacts and acquaintances create a new paradigm of communication. We see familiar things in new surroundings and live at the intersection of different languages, generations and cultures. This all requires a new space – a space in which there will be a new story, which will allow us dive into a new culture. This trend creates the ideal atmosphere, electrified with a thirst for adventure and a readiness to meet the new day with open arms.
Alessandro and Francesco Mendini: Nothing new but redesign This ornamentation lends expression to the interiors where our lives take place. It generates relaxing atmospheres full of positive energy. For this particular project, the system of signs and colours that we studied are meant to give the same satisfaction as living with artwork. The decorations here are not merely graphic design, but are intended to be enjoyed in much the same way art is. We named our different products after flora, fauna and mineral elements: fish, flowers, geographic places, fruit, earth, trees, foods and more. The idea is to communicate how the system/world that is generated by our signs and decoration is connected to the essence of nature in its prismatic, organic and vibrant qualities.
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Bamboo from Laura Meroni
Mr Perswall specialists create wallpapers based on clients’ designs. The customer can upload his or her own photo or theme directly onto a webpage, on the basis of which the Swedish company will create a customised wallpaper. In Russia, Mr Perswall is represented by Studio O'design.
The new designer door collection from Laura Meroni (Italy) will give notes of natural perfection to modern interiors. The Bamboo collection is available at LENDOR. The unusual design of the door, on which the position of the bars can be changed, creates a play on colour and unique visual effects. Wall panels in the same style are also available.
Markers for designers DECOMASTER is offering design markers for interiors. The markers are ideal for use on most materials, including glass, plastic, metal and other surfaces. Thanks to the bevelled tip, designers can easily adjust the thickness of the lines applied.
The charm of green In the Green wallpaper collection from the Belgian company Khroma, the designers express all the charm and versatility of nature in the form of elegant tree designs with mighty tree crowns, combined with contrasting sunny stripes. Khroma is represented in the Russian market by Ampir DĂŠcor.
Design Trend
Mr Perswall
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MosBuild news
Vintage parquet
GAZZOTTI has been one of the world’s leading manufacturers of high-end parquet flooring since 1910. This summer, GAZZOTTI presented its new collection, My Vintage, in Russia. With the My Vintage collection it is possible to create a unique floor design, be it striped, square, or Italian or French herringbone.
Ralph Lauren for Ampir Décor
Design Trend
The collection of wallpapers and fabrics from Ralph Lauren Home is a new look at British classics. The main feature of the collections is the unusual combination of materials, textures and colours. Thanks to the designers’ experiments, all the elements of the décor look luxurious, elegant and fresh, while remaining current.
Theme 5
THE NAME IS THE STYLE “It’s a Matisse,” people cry when they see an original by Henri Matisse. “There’s something from Dali in this,” they comment when assessing the work of a young surrealist painter. “It’s similar to Zaha Hadid,” they say when seeing a new building in the city with ultra-modern ‘fluid’ architecture”. Now style has a name: the name of its creator. Modernism, surrealism, classic, hightech, and so on - these standard names of styles are no longer able to accurately describe the work of the contemporary designer. “It is in the style of Versace!” is one name of a style’s creator given to imagery and awakening fantasy.
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To break the mould of conventional ideas about what exactly a tap should look like, Triflow Concepts turned to the world famous architect and designer Zaha Hadid. The aim of this collaboration was to challenge the existing appearance and manufacturing methods of taps. This tap is the first to use a touch switch for filtered water. This was an idea of Zaha Hadid’s: to have filtered water straight from the tap through a special tube built directly into the spout.
Convenient simplicity
Today the kitchen is considered the centre of family life. However, the priority for a kitchen is a high level of functionality and convenience. The Axor Citterio M Mixer tap from Hansgrohe offers new possibilities for easy usage. The ergonomic handle of the tap can be installed anywhere on the work surface and, thus, is suitable for a wide range of activities. The spout can be rotated 360 degrees, or, depending on individual preferences, its angle can be limited to 110 or 150 degrees. The tap was designed by the Italian architect Antonio Citterio, and is as brilliant as it is simple.
Design Trend
Poetry in motion
Palomba Collection for Laufen
Purity of form taken from nature is characteristic of two striking designs by Ludovica+Roberto Palomba for Laufen: the free-standing monolithic Menhir washbasin and undulating bath, which occupies the central space in the bathroom. The shape of the inside of both the washbasin and bathtub repeats natural forms, like coastal inlets and cliffs, polished by water over centuries. The bathtub is made from artificial marble, which gives the product durability and a monument-like quality.
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Industrial design
International prize The red dot design award for the best industrial designs dates back to 1955. It is organised by the European design institute Design Zentrum Nordhein Westfalenin. In 2012, the award ceremony was held at the Aalto theatre in Essen on 2 July.
Reliability and safety Winner of a Red Dot Design Award, the 4029 Mixer Tap from the Chinese manufacturer ABM Sanitary Ware Technology Co., Ltd. is made from eco-friendly materials and was created using IMD technology, which gives the tap increased wear resistance, so the shiny surface does not fade even with prolonged use. A distinctive feature of this mixer, which was created by the designers Xiaoping Tang and Tingfei Liao, is the one-handed regulation of water temperature. In addition, when you first turn on the tap, cold water always comes out to prevent scolding; the water temperature can then be increased by turning the handle.
OpenSpace shower The German manufacturer Duravit has created a unique concept of shower, which appears as if from nowhere, saving space in the bathroom. The outline of the shower cabin comprises two walls of the bathroom and two glass doors that open to form a right angle. Together with the walls this forms a shower cabin. After showering the doors, which are mirrored, can be folded against the wall. When the doors are closed they not only free up the floor area of the shower, but also conceal all the shower fittings. OpenSpace was designed by the Austrian designer Martin Bergmann of EOOS Design.
Convenient simplicity Hansgrohe Thin cylindrical forms give Talis mixers from Hansgrohe a distinctive visual effect. The tap and spout, which rotate 360 degrees, and the easy-to-use pin handle provides a high degree of comfort. Water temperature and flow rate can be adjusted very accurately. The tap aerators, which is built into the spout, ensures a continuous, cost-effective flow of water. A picture in the shower The St.Trop shower from the German manufacturer Duravit is an ordinary square shower cabin, but the door forms a frame, as for a painting. A person taking a shower becomes the main subject of the picture. The door frame is available in 27 different versions, so that the ‘picture’ is guaranteed to suit any bathroom interior.
Industrial design Opened wide Despite its small size, the Blossom window from the South Korean manufacturer LG Hausys gives the impression of being a large window in its open position. This is due to the unique lift-fold technology that allows you to open the window completely, in contrast to the standard methods used in conventional windows. The pivot point is on the top frame and the window itself is lifted along rails. As a result, when open there is no obstruction of view - even the window itself is almost not visible, as it open so ergonomically. Simply beautiful Unlike traditional window handles that draw attention to their elegant design or functionality, the Z:IN handle from LG offers maximum simplicity and minimalistic design. The focus was on trying to minimise the force required to open the window. The brushed aluminum surface prevents slipping of the hand.
Radiator wave by Cordivari The steel radiator Blow from the Italian manufacturer Cordivari has won a prestigious red dot design award. The radiator was designed by Jean Marie Massaud from Studio Massaud. The radiator is not merely a functional element, but becomes more than an object of an interior – it is like a real work of art on the wall. The designer of the radiator was inspired by the movement of waves. There is some symbolism in this: the radiator produces waves of heat which warm the body and soul.
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International prize The modern beauty of antiquity As early as 2000 BC, in the East the walls and floors of buildings were decorated with clay tiles, creating a pattern that resembled Persian carpets. And even today, in many parts of the world, tiles are made using ancient technology. The KuQua tile from the Austrian manufacturer Karak, designed by Marta and Sebastian Rauch, combines an ancient mode of production and modern, computer-led design. The most noticeable thing is the threedimensional effect that is created by the pattern of this. The KuQua tile is made by hand and fired in an electric furnace at 1000 째C. As a result of a complex manufacturing process, a perfectly accurate geometric pattern is shown on the tile. The tile itself is safe for humans and the environment.
4D ceramics The 4D ceramic tile collection from the Turkish manufacturer VitrA was created by the well-known American designer Defne Koz from Koz Susani Design. The collection has a huge number of themes and patterns. This wealth of choice offers almost limitless possibilities for creating individual interiors. The combination of different textures, colours and geometric patterns creates a feeling of depth and movement - almost a fourth dimension.
Simple focus by Hansgrohe The Focus mixer line from Hansgrohe impresses with its confident style, which offers numerous possibilities for combining with different kinds of basins. In the electronic version, an infrared sensor concealed behind the high-quality sapphire glass regulates the water flow. All the Focus models use EcoSmart technology, which limits the flow of water.
Industrial design
Onyx + Wood These tiles from the Indian company Turakhia Overseas, based on an idea by the designer Amish Turakhia, recreate the magic of onyx using wood. A combination of polyester resin and solid wood was used to create the mosaic.
Useful symbiosis The SHS-3320 smart door lock from Samsung combines the benefits of both analogue and digital technology. The door can be opened with a key, credit card or mobile phone with a built-in RFID chip. With features such as a fire alarm, temperature sensor and burglar alarm, the lock provides reliable protection against break-ins.
Pegasus at the door The PegaSys Office Trim electronic door fitting from Interflex Datensysteme elegantly combines aluminum and glass elements. The whole system operates autonomously using lithium batteries not connected to the mains. Installation of the unit takes only a few minutes.
Open sesame The CasePlus Design door frame from the German manufacturer BOS (Best of Steel) and the designer Helmut Linenbaum is a simple and effective way to protect your home from burglary and decorate the interior. The frame is installed with the door case and does not require any additional installation. It looks great, and a glass panel hides all the technical components and is an ideal location for the electronic controls.
Oceans of light from LED Linear Oceanos by LED Linear is an LED lighting fixture with an adjustable light level, which can be embedded directly into flooring, concrete, asphalt, tile, etc. The lighting fixture, designed by Michael Kramer from Germany, withstands heavy loads and is suitable for installation on roads, where it will resist the impact of vehicles. It consists of an LED light fitting and a stainless steel mounting frame that withstands the harshest environmental conditions, and provides a high-quality light of any colour.
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International prize Space-saving stairs Kenngott 1-m - Treppe Stairs from Kenngott Treppen are a unique replacement for the retractable, folding or straight stairs usually used to access lofts or mezzanines. In contrast to all those stairs, the winner of the red dot design award provides complete safety and compactness, taking up just one square metre.
Unity of style The design of the flagship Carlo Pazolini store in Milan was created by the American designer Giorgio Borruzo, and is built around a single element, its shape resembling an infant’s foot. The shelves, chairs, tables and cash desks - in fact everything in the store - are shaped in this way. The designer wanted to focus more attention on the relationship between the person, the product and the place where the person gets the product. Many elements of the same form create intricate but interesting patterns.
Industrial design
International prize A parasol for Seville One of the winners of the international red dot awards for design was the recently completed Metropol Parasol cultural complex in Seville. The wonderful futuristic building was designed by the German architect Jurgen Mayer H. and his architectural studio J. MAYER H. Architects. This architectural masterpiece has become one of the symbols of Seville, which is rich in cultural monuments and the fourth most populous city in Spain. The project was designed as a reconstruction of the central and oldest town square, Plaza de la Encarnacion. The new symbol of the city is located on a site of archeological findings, from which researchers have learnt much about the lives of Seville’s inhabitants in the Middle Ages.
best of the best 2012 Huge concrete barrels form the bases the structure, from which stairways lead to the upper terrace and to an archaeological and historical museum. The unusual structure, which resembles huge parasols, is made of timber with a protective polyurethane coating In the daytime you can take cover under the shadow of the fantastic parasols, and in the evening the complex’s nightlife infrastructure will open. It also planned to hold town fairs and various cultural programmes in the complex. “The architecture of the Metropol Parasol impresses with its sensuous expressiveness: a combination of an innovative wooden structure with high-tech materials that turns into a multifunctional urban meeting space,” commented the jury of the red dot awards.
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Vladimir Pirozhkov:
We create something out of nothing The well-known Russian designer and founder of the AstraRossa Industrial Design and Innovation Centre gave an exclusive interview to MosBuild Magazine
Yesterday
To onlookers, it might seem simply that a well-dressed middle-aged man has walked into bar Noor on Tverskaya Street on a Saturday afternoon to read his emails and drink a cup of coffee; nothing about Vladimir Pirozhkov gives away the fact that he is an internationally renowned designer. Mr Pirozhkov has returned to Russia to introduce innovative ideas to manufacturing, to educate new generations of designers and, in all seriousness, to realise his dream of creating a flying vehicle that will eventually
supplant the car market and bring us closer to the technical possibilities seen in the film ‘The Fifth Element’. “Just think, it will be a totally new concept of movement in 3D space. The traditional car is 2D - length and width, right, left, straight ahead - the movement occurs in two dimensions. We will use the third dimension – upwards movement. You can even say that this is 4D transport, as we also save time! We thought it would be much more convenient to transport people from point A to point B by a completely different concept: take off from a point, fly in a straight line and land at the destination, instead of having to drive along an expensive road under an expensive bridge, then to turn around on a serpentine road to drive across another expensive bridge and finally to get to point B, having travelled over 300 kilometres instead
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Yesterday
Industrial design
of ten; it is better to change the concept of movement in space, to change it in the same way we have changed the concept of communication by telephone, from landline phone calls to a wireless connection.” - So you’re suggesting a flying car? “No. Why a ‘flying car’? Just something ‘flying’. It is not driven so it is not a car.” - But the mobile phone is still a phone… “Let's call it an ‘aeromobile’! - Why not start by creating a decent car in Russia? We don’t have any. Were you not, for example, invited to work on the ‘Yo-mobile’ concept? “I was invited to participate in the project. But, look at the situation…I want to raise a little philosophical ques-
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Today
Industrial design
tion here. Why make another car that will sit in a traffic jam? We have a huge number of decent cars in which we can’t go anywhere. Why do we need another one, even if it does end up being really good? And I don’t know what it would be like. Yes, I have seen the team and I know they are very good professionals, who are enthusiastic about the idea of building some kind of other car. But it will be just another car. Having worked in the automotive industry for 20 years, I understand that it is at a dead end and collapsing, because in cities we can no longer travel by car and outside cities we still can’t as there are no roads. And you know yourself how much roads cost. Just one kilometre of the MoscowSt. Petersburg motorway costs 75 million dollars! Multiply
that by 700 kilometres and you get a tidy sum. And we’ll never asphalt Siberia. So the issue of cars is closed for me - I don’t want to deal with them, the business has no future. If even the German giants like Audi don’t manage sales and produce much more than they sell, then there is no sense in creating another car.” - With the creation of AstraRossa Design your dream can finally be brought to life. But tell us how it all began? Why has a company like AstraRossa Design, which is unique in Russia, emerged now? Was there a necessity for such a company? “Let’s just say that there aren’t any companies like ours in Russia, meaning that they are not in demand. For example, companies selling tiles or plastic pipes are really in demand, because at the moment construction is going on everywhere: around Moscow, Yaroslavl and other major Russian cities. In the country there is no manufacturing and we do not make anything…Look around us now: we are sitting on French chairs on Italian tiles beside an English table, on which there is a Japanese pen, American notebook and American laptop. You are dressed in a fabric manufactured in France and you have Ray Ban glasses, and so on. It turns out that there is nothing Russian here, not even Russian flour in the kitchen. We do not manufacture anything. We stopped manufacturing things after perestroika. There is no competitive industry. And if there is no industry, there is no industrial design. That is why there are so few companies like ours or even none at all. This is not because we are so unique, but because there is no demand. Nevertheless, the country has some remnants of industry which we have not yet sold. These are the old entities that were created during the Soviet era and which still operate on old Soviet principles - heavy, unwieldy and no longer relevant. But there are also new entities. People who have already traded goods produced in the West and have accumulated some capital want to develop their own production. This is the standard route of bourgeois development. They have their own money that they are willing to invest in their own production. But, to invest in their own production, they
Industrial design
Today
have to understand how to be competitive in the market. After all, if you produce a phone, try competing with the iPhone or with Nokia, which have been in this market for a long time. There are two ways: either you make a unique product or you have a great design. The way, say, Vertu sells solely because it has a super design. In fact, in terms of functionality, it is a Nokia 3180.� - But there is also the Chinese way: copy and do the same thing but for less money. “Yes, there is this way...Use more gold to make it look expensive...And there is a customer for this. But you are not creating anything conceptually new. At AstraRossa Design we are working with these old and new entities
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Today
and companies. Why is our company multi-industry? Prior to my return to Russia, I worked in automotive design. Arriving in Russia, I realised that Lada had been sold to Renault (Lada will now make 20-year-old Renault models), KamAZ had been sold to the Germans (they will also make 20-year-old Mercedes models), Russian Helicopters will hold an IPO and be successfully sold to the Italians and so on. It turns out that we now have very strong, integrated relationships with our Western counterparts, who are at the forefront of research and development (R & D). But, all this R & D, or more simply know-how, our colleagues keep for themselves. Here, bluntly speaking, we have robotlike people with screwdrivers assembling Ford Focus cars. And we say: a domestically manufactured Ford Focus! But this isn’t domestic production at all. It is Russian assembly. As in Russia there is an insufficient number of industries, a lack of projects, it was decided to create a multiindustry company. Put simply, separate projects are being established in different sectors for which industrial design services are necessary. We provide them. We can make a train, aircraft, spacecraft, car, tractor, telephone, notebook, table, chair, trousers, shoes or whatever. Why not? We have the skills. We diversified the system in this way so we can create designs for almost anything. Although I came from the automotive industry it does not mean that I can only make cars. It means that I know how the whole manufacturing process works - this is the main thing. In all areas this process is almost identical. At the moment, the guys that come out of universities and call themselves
Industrial design
lished at MISIS with a lot of ideological support from the former chancellor of the university, and now education minister, Dmitry Livanov. We are building a design and innovation centre. At the centre we will be able to produce prototypes of any complexity: from a pen to a lunar rover. With the ability to produce any item, we will be a prototyping centre for any industry. This project has already been launched and will begin in September-November of next year. Also at the site will be a Graduate School of Technology and Design. We will teach people who already have degrees from Moscow State University, MISIS, MIFI, Baumanka and other technological universities a kind of applied masters. To begin with we will have a few students – twenty in total. We will bring together gifted children as well. These people will be able to produce any
Tomorrow
designers say, ‘Let me draw you a design and you make it’. And to the question of how to create some detail in the design, because such technology does not exist, they answer: ‘Sorry, I'm a designer. I did my job. The rest is not my problem’. This is the wrong approach. We are not only willing to do the drawings but also to explain how to make it.” - At one point a lot was written about AstraRossa. Then you withdrew into the shadows and news about the company virtually disappeared. What happened? “What were we doing all this time? This is just a case of less information appearing in the press. We have been actively working. I am not able to speak about two of the projects in which we are involved. The most interesting project that we are now working on is the creation of the so-called ‘Technological Special Forces’. It will be estab-
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Tomorrow
item at any factory anywhere in the world. I say the world because I’m not sure that we can employ all these guys in our country. By the way in addition to RF state magister degree we give diploma of the best Italian design school – Instituto Europeo di Design. And this is access to the global market. At the same site will be a great centre for co-working with a spacious office (you will be able to buy
an inexpensive coffee and work in a comfortable environment with free wireless internet). We will provide a unique working environment for a creative young person with a computer who does not want to work from home and cannot yet rent an office. This will allow us to see creative stars. In addition, we will have a full production cycle, based on a stock of high-quality equipment for these people. We will
Tomorrow
Industrial design
offer people who want to make a cool pen, and know how to do it, the production facilities for prototyping.” - One of the new areas of development is the New Moscow. Were you not invited to participate in the new projects related to the expansion of the capital? We are always ready to take part in great projects. We can produce everything from buses to, say, a small bus stop or tram, street lights, rubbish bins, bricks, tiles, sanitary ware, robots etc. The building of our “Technological Special Forces” is already under construction. I think in April we will go to the territory. We have already begun to purchase the necessary equipment. I think that by the time our professional skills are needed by the New Moscow, and the country is trying to come off its oil dependency, we’ll be fully equipped.”
- Tell me more about your system for finding students, or can anyone come to you to study? - We are now doing course projects in numerous universities and institutions in Russia. We are tasking students with what will be necessary and, in fact, is necessary to the country in the near future. We are setting the direction for their future work. In parallel, at universities we are selecting students to train with us. I would like to point out that a commitment to progress and innovation should be instilled in a person from childhood, from the cradle. What is why we plan to build for them a network of laboratories in a ‘junior’ format in the regions. And we develop new studying methods for little constructors. I guess parents understand me very well now! We need to educate future generations - then there will be spaceships and 3D transport. And Russia will be united and strong!
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Technology evolution
Vladimir Pirozhkov was born in 1968 in Chisinau. In 1985 he entered Sverdlovsk Architectural Institute; he has a Bachelor’s degree in design. In 1991 Pirozhkov was invited to undertake an internship in Bern under Professor Luigi Colani from Colani Design. In 1993 he received a scholarship to study at the Art Center College of Design in Switzerland, where he obtained a Bachelor’s degree in Transportation Design. From 1994 to 2000, he was an interior designer for Citroen. He was involved in designing the C3, C4 Coupe, C5 and C6 models. From 2000 to 2007, he was a senior interior designer for Toyota Europe Design Development in France. He worked on the Yaris, Auris, Avensis and Corolla models, and oversaw the development of concepts for the cars to be produced in 2020-2025. In 2004, he became an honorary member of the Russian Academy of Arts. Since 2007, he has been President of the AstraRossa Industrial Design and Innovation Centre.
International architectural competitions at MosBuild The organisers of MosBuild are pleased to report that in 2013 the event will feature two international architectural competitions: ‘ArchCeramica. Ceramics and Architecture’ and the MosBuild Architecture and Design Awards (MADA). The 6th international ‘ArchCeramica. Ceramics and Architecture’ competition will be organised by ITE Group, together with the International Association of Unions of Architects (IAUA) and Sovremenny Dom (Modern Home) magazine. Architects, designers and builders from Russia and member countries of the IAUA are invited to participate. The results of the competition will be announced at MosBuild in April 2013. For the second time, ITE Group, together with the major architectural community ArchiEurope, announce the start of the MosBuild Architecture and Design Awards (MADA), the participants of which will include architectural students and young professionals from all over the world. Like last year, the competition will have two categories: Best Green Project and Best Solution for a BarrierFree Environment. The results will also be presented at MosBuild in April 2013. For more information and the latest news on the competitions and MosBuild exhibition, please visit the official website of the event, www.mosbuild.com
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Design project
A ‘ski’ villa by Zaha Hadid in Barvikha
The famous Iraqi architect Zaha Hadid has built a futuristic villa in Barvikha for the head of Capital Group, Vyacheslav Doronin. Knowing Zaha Hadid’s architectural audacity and propensity to innovate, anything could be expected from the Capital Hill project. Only one thing could be said for sure: that the project would surprise people. And this has turned out to be the case. Experts are still unable to agree on what the 22-metre four-level building looks like. Some see in the villa’s smooth lines of glass and concrete a four-decked ship, others a submarine. For others, the villa is reminis-
Design project
Alexander Kuzmin, Zaha Hadid, Vyacheslav Doronin
cent of a huge diving board above a swimming pool. But, most of all, in the outline of the house, which is located in the middle of a dense pine forest, one can see the contours of the ski jump in Innsbruck, Austria. This is not surprising, as the ski jump was designed by Zaha Hadid. The house is built on a hillside covered with pine trees. The natural topography of the site largely defined the architectural form. The villa consists of two blocks: one is divided into three levels and organically blends with the landscape, and the other is 22 metres above the ground and surrounding treetops. The first three floors of the villa accommodate a hall, leisure space, children’s room, garage for 6 cars, living room, fitness room, hammam, sauna, massage room, dining room, kitchen, swimming pool and more. The house has panoramic windows for views of the surrounding forest. The flowing contours continue in the interior, which because of the large glazed surface merges with the landscape. This creates
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a continuous integration between the exterior and interior spaces. Three 22m towers, which look like diving boards, grow out of the main body of the building. These are, in fact, the dominant feature of the house and the main structural elements. This fourth level can be accessed by a transparent glass lift offering magnificent views of the surroundings. This upper floor also has a hall with a spacious terrace. The main building materials proposed for this project are concrete, steel and glass. The general idea for the design of the villa is a strategy that extends the exterior landscape to the interior of the building, to create a continuous integration between interior and hillside. But even with such a close dialogue with nature, the house looks otherworldly. It seems almost that at any moment the ‘ski jump’ could turn into a spaceship and take off with its owners to fly to another planet.
Exhibitor news Saint-Gobain Group (France), in conjunction with Saint-Gobain Construction Products Rus, has announced the results of the ISOVER 2012 Multi-Comfort House international competition to revive and develop an industrial area. The competition took place in two stages: national (final in Moscow) and international (final in Bratislava, Slovakia). Sixty teams from over 20 countries participated in the competition and, for the first time, students from six Russian universities also took part. The awards ceremony of the ISOVER 2012 Multi-Comfort House competition was held in Bratislava on 22-25 May. First place was awarded to the team from Serbia, second place to students from Belarus, and third place to the Lithuanian team. Congratulations to all participants. We wish you every success in 2013!
Russian students conquer Bratislava?
Brick Award 2012 Wienerberger AG, the largest manufacturer of ceramic bricks and clay roof tiles in Europe, presents the Brick Award across five categories to the best contemporary brick architecture projects worldwide. In selecting the winners, the jury take into account a building’s innovative exterior design, functionality, energy efficiency and durability. Of the 300 entries to the Wienerberger Brick Award 2012 competition, 50 projects were nominated. The main requirement was that the project used brick or another building ceramic. This year’s winners were chosen by a jury of renowned architecture experts: Plamen Bratkov (Bulgaria), Rudolf Finsterwalder (Germany), Hrvoje Hrabak (Croatia), John F. Lassen (Denmark) and Zhang Lei (China). The overall winner and winner of the category ‘Special Solution with Brick’ was the South African architect Peter Rich for the Mapungubwe Interpretation Centre in South Africa. The ‘Non-Residential Building’ category was won by the Scottish architectural firm NORD for its innovative electrical substation for the 2012 Olympic Games in London. The other winners were: the architect Bart Lens, who won the ‘Single-Family House’ category for his project ‘Rabbit Hole’; the Portuguese architects Francisco and Manuel Aires Mateus for an old people’s home in Alcacer do Sal in the category ‘Residential Building’; and, finally, Slovakia’s Pavol Panak in the ‘Conversion’ category for a private architectural studio made from brick. Congratulations to all the winners and thank you to the participants and jury of the Wienerberger Brick Award 2012.
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Vasily Kandinsky, composition VIII, 1923 year, Guggenheim museum, New York
Design project
Architect Vladimir Durmanov
Mosselprom House
Unremarkable at first glance and located in the centre of Moscow is a real monument to Russian Constructivism and the avant-garde, of which few examples remain in Moscow. Interestingly, the historical value is not only in the building itself, which was designed by Nikolai Strukov, but also in the building’s graphics, which were created by the Russian avant-garde painters Alexander Rodchenko and Varvara Stepanova. Further value is added by the advertising slogan of Vladimir Mayakovsky, which is reproduced on the building’s façade: “Nowhere but in Mosselprom”. History The building was originally conceived by a merchant as a commercial apartment building and was built quickly. This led to a significant collapse at the construction stage, as a result of which it was decided to build a five-storey instead of seven-storey building. Only in
Design project 1925, based on a design by the architect David Kogan for warehouses and offices for Mosselproma, were the missing two floors added. The building’s tower was designed in 1925 by Professor Artur Loleyt. In the same year, Mosselprom moved into the building known as the first Soviet skyscraper. The appearance of the building was influenced by the ideas of the two most famous schools of industrial design and architecture of the time: the Russian Vkhutemas and German Bauhaus. The famous graphics, by which the building became known, were created by the artists Alexander Rodchenko and Varvara Stepanova. The walls were not plastered and the graphics were applied directly onto the brickwork.
In 1997, the building’s exterior decoration was restored by the architect E. Ovsyannikova. However, the plaster and graphics are now again in need of restoration. Today The building now accommodates a faculty of RATIS. Not so long ago the artist Ilya Glazunov had his studio in the building. The semi-basement rooms have long been rented out individually. Now these rooms have been combined into a single office space, which will accommodate the office of a large company that has entrusted the design to the architect Vladimir Durmanov. An architect by training, Durmanov knows and respects the history of Russian architecture. Therefore, when he was asked to create a design for the Mosselprom House,
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Design project
he approached the task with consideration of the building’s historical heritage and the works of the famous avantgardists Le Corbusier, Rodchenko and Kandinsky. “In the interior decoration we used ideas, even ‘quotes’, from Kandinsky,” said the project’s architect Vladimir Durmanov. “He, like the avant-garde artists, is characterised by geometrical lines and candid colours, like on the posters by Mayakovsky. The aesthetic is based on the concept of the 1920-30s. The design of the floor, for example, is a ‘quote’ from Kandinsky, the blue door with a round window and ‘curved’ door from Le Corbusier.” While the choice of interior design was problem free, the
Design project
architectural component of the new office forced the architect to find unconventional solutions. “The office is located in the semi-basement. The main difficulty was the huge number of utility lines that were easier to hide than to move. It was also necessary to provide three additional entrances without changing the building’s façade. The equipment and utility lines were concealed by semi-circular walls, ledges and projections. All this was done in order not to have to move the plumbing pipes.” Another problem was the low ceilings of the semi-basement. “To avoid having low ceilings at the entrance, the basement was lowered even further. The effect of a high
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MosBuild Design Fenestration project
ceiling is created by the windows too. They were extended and coloured blinds are used. The office is lit with light bulbs concealed in the ceiling under German plastic, which diffuses the light well. As a result, the ceilings glow, visually increasing the height of the ceilings.” Certain difficulties arose due to the fact that the building was originally built in such a hurry. For these defects, the architect, Strukov, was imprisoned for six weeks and the building’s first owner, the merchant Titov, was fined 100 rubles. All the same, Vladimir Durmanov had to address the issues. “Some walls in the office were ‘crooked’. We have tried to make an architectural feature of this, but the main reason for it is the haste in which the house was built, the inaccurate measurements, the use of substandard building materials and other factors, which, unfortunately, were not dependent on us.” In his design, Durmanov boldly and skilfully uses the most unexpected colour combinations. “Before, psychologists argued that certain colours affect all people equally. But this isn’t the case. Each colour affects each individual in its own way. The avant-garde artists and Bauhaus helped us to move away from the traditions of the 19th century and to become emboldened in our use of colour. Another difficulty was convincing the client to use this design. Usually the client’s concept of ‘light, warm and cozy’ outweighs the aesthetics. But we were lucky!” “We were also lucky that the main cultural value in the building is the graphics on the exterior walls. Because of this there were practically no restrictions on the internal works. In general, architecture is effective when it goes unnoticed. This is one of the ideas of avant-gardism architecture should be functional and practical. I am pleased that I was lucky enough to work on this project. It shows that the heritage of the past influences our lives even today. This is something we can be proud of.”
Новости участников
The latest word in European bathroom design from Guttewetter One of the prime examples of the latest trend in bathroom design is shower enclosures, which have long been replacing shower cabins in Europe. German Fomenko, marketing director for Gutewetter, which has established the first shower enclosure factory in Russia, comments on this new product for the Russian market: “Our products is a different shape and design of enclosure for bathrooms. A shower cabin is quite a complex structure with a large number of components, and it is not only difficult to produce and install, but also to use. Using shower enclosures solves many problems: you just separate part of the bathroom with an enclosure of the size and shape you require and install within this area the shower, lighting and other equipment that you like. Our guarantee is five years. However, the actual service life of our enclosures is much longer than this.”
TOTO: endless enjoyment
Engineers from the Japanese bathroom brand TOTO have looked at how to turn an ordinary bathroom into a private spa. The special systems used by TOTO in the production of their bathtubs and shower heads will enable you to relax and enjoy a light massage. Gyrostream is a shower unit in which water passes through a nozzle that rotates and pulses, covering the body more evenly with water. The swirling water massages the body, refreshing it and stimulating blood circulation. Hydrohands is a new hydromassage technology for the bathtub: water under natural pressure flows through specially calibrated nozzles, causing a spiraling motion. All TOTO ceramic products are treated with CeFiONtect, a durable glaze that protects them from mould, limescale and waste matter. The nano-technology used in the development of CeFiONtect helps to create an absolutely smooth surface, to which very little dirt can stick.
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Moscow’s DNA The work on the Moscow Agglomeration Development Concept has led to surprising findings MosBuild congratulates Sergey Kuznetsov on being appointed chief architect of Moscow! On 21 August, the Mayor of Moscow Sergey Sobyanin officially announced the new chief architect of the capital at a meeting of the city’s government. As expected, the managing partner of the SPEECH Tchoban & Kuznetsov studio, Sergey Kuznetsov, who is well known to the MosBuild exhibition, was appointed to the post. The new chief architect of Moscow is only 35 years old. In 2001, he graduated from the Moscow Architectural Institute and since 2006 he has been the managing partner of the SPEECH Tchoban & Kuznetsov studio. Sergey Kuznetsov is the author and co-author of more than 50 projects in various cities in Russia and the CIS. This year, Sergey Kuznetsov participated in the opening of the Design & Décor Week at MosBuild. He was also a member of the jury for the first MosBuild Architecture and Design Awards. ITE Group, the organiser of MosBuild, congratulates Sergey Kuznetsov on becoming chief architect of Moscow. We are confident that he will be successful in his new role.
On 22-23 June, the fourth seminar of the international competition for the Moscow Agglomeration Development Concept was held. Like the third seminar, it was devoted to the topic of ‘The Old and New Moscow in the Moscow Agglomeration’. In total, six seminars are planned, which will create a unified development concept for the Moscow Agglomeration. Nine teams are participating in the competition for the creation of the development concept. Based on their submissions, a single development plan for the new territory will be created. Alexander Kolontay, the project’s co-ordinator, told MosBuild Magazine about the outcome of the seminar. “The fourth seminar addressed several tasks. Firstly, it examined the first version of the Moscow Agglomeration Development Concept; secondly, the expert group assessed the results of the design teams’ work. Based on this assessment, the client made a decision about paying for the work done and extending the contract. All the design teams successfully passed the qualification. Then the floor was given to each of the experts. At the end there was a presentation of progressive urban planning practice in metropolitan development and agglomeration management.” What did the design teams present at the fourth seminar? “The nine teams presented to the expert group the results of their work on a number of issues. All this was presented
Interview with Alexander Kolontay
in the form of a technical report and presentation. The following issues were examined: a concept for sustainable interaction between the city of Moscow and the SouthWestern zone of the agglomeration as a single urban entity; the functional-planning organisation of Moscow within the prospective administrative boundaries; and a concept for the transport structure of the New Moscow. The teams also explained their systems of urban agglomeration centres and plans for accommodating federal government bodies. Another issue addressed was that of establishing an international financial centre, innovation and research centres, housing and social infrastructure, and manufacturing activity. Proposals were made for innovative solutions in the field of utilities.” Can you highlight any features of the work? “Each subsequent seminar not only addresses new design issues, but also updates the design proposals of the previous seminar. So, despite the fact that the fourth seminar was devoted exclusively to the future development of Moscow and the adjoining territory, all the design teams have refined their views on the Moscow agglomeration, its development and the agglomeration management system. Clarifications will be needed in the functional and planning solutions fro the development of Moscow and the adjoining territory. In the coming weeks, the teams will work on a scheme of long-term resettlement and job creation in the planned territory.” Tell us a little about the concepts presented by the teams. “All the design teams see the causes of Moscow’s transport problems in the systemic crisis of urban planning, land use, transport administration, and socio-economic development. The teams view the southwest development of Moscow as logical, but not as the only possibility. It is more an important strategic move than a complete urban development process for Moscow. The teams re-
gard the planned development of a new Federal centre as an essential element of the urban development of the New Moscow’s southwest or the generation of new subcentres inside the Old Moscow.” Perhaps the main issue for everyone at the moment is what will the New Moscow look like? “The search for the identity of Moscow’s urban environment led the teams to the ‘discovery’ of Moscow’s genotype – the city’s DNA. On the one hand, it is an integrated, green and diverse urban and suburban sprawl; on the other, there is a contrast between Moscow’s highly urbanised historical centre and the Moscow periphery and lowly urbanised areas of the dacha developments in the adjoining territories. The zones along the railways and industrial manufacturing zones have been identified as the areas that should be the focus of urban planning efforts.” Moscow’s biggest problem is the transport system. What proposals have been put forward by the design teams to address the problem of traffic standstill? “Indeed, Moscow’s transport structure was a good subject for urban planning analysis and development. The development of railway stations, transport interchange hubs, the small ring of the Moscow railway, airports and logistics centres have been described in some detail by the design groups to solve the problem of the overloading of radial transport links. Of the three fundamentally different types of planning for the New Moscow - linear, compact and focal - the teams gave three interpretations on linear development, two proposals on a compact planning structure, and three proposals on a spatial-focal structure. It may be that the further development of the planning concepts involves a combination of these typological methods, in line with the specifaications of the transport structure and functional features of the development.
Here are the main points from the presentations of each of the nine design teams:
OMA - Office for Metropolitan Architecture, Rotterdam The Dutch team has identified three important components in its design concept: 1. Use of an ideal polycentric tetracyclic model 2. Formation of urban development tools for working with existing buildings in the adjoining territory 3. Improvement of the legal framework for governance of the agglomeration and territory development. The efforts of the OMA team are aimed at determining the configuration of urbanisation territories around air hubs, taking into account current planning restrictions and potential transport links. As a result, the centre of the local agglomeration has been shifted eastward from the Vnukovo zone, forming a major new town around Troitsk, with plenty of jobs for the inhabitants of Moscow’s peripheral areas Teply Stan and Konkovo.
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Interview with Alexander Kolontay
URBAN DESIGN ASSOCIATES (UNITED STATES) RICARDO BOFILL, Barcelona The linear city of the Spanish team is structured into separate entities and provided with technical and economic indicators. The strategy behind the team’s design solutions breaks down into six points: 1. Maintain balance of biophysical matrix 2. Protect natural, agricultural and public spaces not intended for construction, like components of territorial organisation 3. Promote integration, coexistence of housing and other functions 4. Ensure the compactness and continuous growth of urban areas 5. Reinforce the polycentric structure of the territory 6. Give priority to means of public transport.
In its report, the American specialists, without changing the names of the sections determined by the competition regulations, fill them with content, which for them is the most important issue in this context. The section on a system of urban planning centres is set forth in the form of six urban programmes for the development of the most problematic territories in the Old Moscow, and a development strategy in the New Moscow. The strategy, which is related to ensuring a balance of population and jobs, is set out for the centre and the periphery of the city as follows: 1. Moving jobs to the new Federal centre will lead to a reduction in the number of businesses and institutions and free up space for other purposes, such as hotels, and cultural and educational institutions 2. Re-organising federal agencies for housing will lead to the creation of a high-quality housing stock and will help increase the proportion of high-income families among the inhabitants of the central part of the city 3. Reconstructing the historical centre and Stalinist buildings will also increase the proportion of people with high incomes. The UDA team has worked carefully on transport and environmental policy in Moscow and the adjoining territories. Much of this is familiar, but it is important that this is said by native English speakers who know how to create a targeted urban environment.
Central Scientific Research and Design Institute for Town Planning, Russian Academy of Architecture and Construction Sciences The Russian-Japanese team presented an interesting concept of five belts in the New Moscow to develop a differentiated urban planning policy. The first and fifth belts are designated for recreation, the second belt for high density mixed construction, the third for low and medium density construction, and the fourth for logistics. Focused on a new Federal centre, a high-speed passenger transport system is complemented by an orthogonal grid of roads.
Interview with Alexander Kolontay
Ostozhenka Architectural Bureau, Moscow This team’s concept for Moscow as a country of 100 cities is an attempt to make the history of Moscow the subject of an urban development composition. The team has moved to the forefront of modern planning and urban art theory. At the moment, the Ostozhenka team is working on the concept as an important historical and cultural background on which a systemic urban planning design is being implemented using spatial metaphors. From a practical point of view, to fulfil the objectives of the competition the team is working with three main urban planning subsystems: water and nature, street and road, and railways. In the adjoining territory to Moscow, after identifying historical landscapes and monuments and their spatial link in the chain, the team propose forming eight thematic and functional areas with very slow urbanisation. The development of a new Federal centre is proposed within the existing Moscow, as well as major investment to improve the quality of the environment in the Old Moscow.
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Interview with Alexander Kolontay
ANTOINE GRUMBACH ET ASSOCIES, Paris The Franco-Russian design team is notable for its balance of architectural and planning proposals and their socioeconomic basis. All the main urban planning solutions are analysed in terms of possible positive and negative consequences. Within the territory of the Old Moscow, the team is focusing on planning hubs – development sites for existing and prospective transport and mixed construction, such as railway stations and transport interchange hubs. This scheme would unlock territorial reserves in these sites up to 1470 hectares. The urban use of the reserves is demonstrated by an area of three stations and intersection of the A101 with the Moscow Ring Road as the Gates of the New Moscow. The proposed new system of high-speed passenger transport in the form of three rings would address all the transport issues, although a 210km high-speed rail ring would be required. The design team’s main motto, ‘Moscow – a city among the woods’, is effectively demonstrated in the renovation of urban and suburban neighbourhoods in the Old and New Moscow. In the current interpretation of the French team, the concept of a linear city along the A-101 is broken up into five sections, giving rise to compact, largescale urban entities.
STUDIO ASS SECCHI - VIGANO, Milan The report by the SECCHI-VIGANO team begins with a key description for understanding their planning concept: “... Moscow doesn’t need new external poles or new satellite towns. Moscow needs the continuity of a central function, which connects the new expansion to the existing city, and the inclusion of previously perceived satellites-towns of the territories into the metropolitan urban space”. The ‘square’ of the New-Old Moscow is an architectural mimicry of historical Moscow. In this, the concept by SECCHI-VIGANO is fundamentally original. The surprise and paradox in the concept by SECCHIVIGANO is that the spatial model materialises in the real planning structure unchanged. The effect of the intersection of an orthogonal grid with a radial-ring system has been known since the times of the Roman Empire and is a hidden symbol of architectural historicism. Thus, the method for increasing spatial and transport connectivity on the periphery of Moscow also becomes a method of historical dialogue in each particular place of southwest Moscow.
L’AUC, Paris The L’AUC team describes its Moscow Parallel concept in the following way: “a linear city is established in the space between Domodedovo and Vnukovo, along a new highspeed train line, also joining Podolsk and Troitsk to the system. The linear city from airport to airport does not follow the logic of the centre to the periphery, but is located parallel to the Old Moscow, which will enable a connection between the peripheries without passing through the centre. A new high-speed train provides the basic structure for the most urbanised and populated area of the territories adjoining Moscow and provides it with new clusters. These clusters are joined to existing cities: a financial centre next to Domodedovo Airport, Moscollywood (a film and computer graphics cluster) next to Konstantinovo, an administrative centre near Dubrovitsy and Yakovlevo, research and university clusters in Troitsk, and a government centre near Knutovo and Pushkino. Each of these zones has a specialisation and subsequent economic growth is anticipated.”
Interview with Alexander Kolontay
A.A. Chernikhov Architectural Design Studio, Moscow The nature of the presentation on the development of the Old and New Moscow is worthy of the research of a development company. It shows the problems, areas, construction sites, stages of construction, and management mechanisms for the planning process and implementation. A visualisation of the development of the New Moscow is created. It is proposed that the New Moscow is formed from seven clusters: government, education, commercial, innovation,
health, sports and logistics, strung along the planning axis of the A-101. At the same time, the concept involves locating a new Federal centre within a regenerated water and green diameter of the Old Moscow. Somewhat unexpected is a loopback Moscow transport link to the central ring road and a similar configuration of the planned railway lines, the fate of which may be connected with the proposed super dynamic development of the New Moscow transport interchange hub.
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Coming soon
Bathrooms
Stonex
Pool.Sauna.SPA
Kitchen
Special issue / Đžctober 2012