The magazine industry

Page 1

The magazine industry


producers • Among the magazine industry's there is three important producers, Time inc, Bauer Media and bbc magazines. • BBC Mags support magazines that are usualy related to there TV shows, such as Doctor who magazine. • Time Inc. runs magazines such as time and has a very big audience • Bauer probably the biggest of the company's owns magazine such as What's on TV and NME


Statistics •

79% of the UK population (around 40 million people) enjoy magazine content annually.

Each month 70% of UK adults and over 70% of abc1 adults consume magazine branded content, either online or in print.

1m+ abc1 adults engage with magazine brands only online. NRS Padd ... that's an audience bigger than London's commuter universe

2,543 consumer magazines are in regular print production in the UK.

250 new consumer magazine brands launched regular print editions in 2012.

2nd most magazine-friendly nation. The UK is a nation of magazine fans. Among the G8, MINT and BRICS nations the UK rates 2nd in terms of title choice and copies sold per person.

1.1+bn consumer magazines are circulated in the UK. ABC based est


More stats • £1.4bn cover-price revenue. • 400+ magazine brands have been ariound for 50+ years. The UKs' cultural spinning points for generations. • 55% of tablet owners have read a digital edition of a magazine on their tablet device. • 52% increase in number of Digital Edition brands included in ABC FEB 2014


Magazines are changing • Magazines are changing people aren't going to buy a print copy any more they don’t feel they get enough out of it, and in this ever changing world people are doing most of there reading online, some of the statistics on the last slide mention that people are reading magazines online more than they ever did before, actually most magazines that do print and online copies are going down in sales, yet magazines that are just online “such as clash” are increasing in sales and are getting more readership.


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