Evaluation Question 3 What have you learnt from your audience feedback?
Audience feedback When making a movie it is essential that there is a reflection of audience expectations, when making a film of a certain genre the audience will be expecting certain conventions; for example in a horror trailer you would be expecting a jump scare after the end of the trailer; if isn’t there you will notice its lacking. In women in black they did a lot of research into audience expectations; they released trailers and posters and spread it all over the internet. They then got people to send in responses or to be interactive with the product, for example they set up an online competition on YouTube. There was a theatre show being released at the same time as the movie this meant that the movie had to also reflect the audiences expectations of the show.
How did we gather feedback? We gathered feedback by talking to people about the film after showing them the trailer. We also had a screening for the class so they could give us feedback, and seeing as they are the 15+ target audience we had a good average result. Alongside this we also showed them our posters and magazines so they could give us peer feedback. We recorded it so that we could reference it later, its attached to the post.
Feedback analysis and improvement • Above this Issuu there is a YouTube video of peoples responses; Good Points • A variety of shots, there wasn’t a excess use of close up or long shot. • The make up was effective and had the desired affect on the audience • Sound was effective at points a slightly more positive reaction than negative 60/40 split • Story came across well and was explained effectively in the trailer Bad Points • The jump scare did not have the desired effect we changed this by adding a new scream at the end • Speed up the shots in the middle, the pace falls short • Some people thought that there was too many nature shots through the section but with the middle section changed I doubt this would be an issue any more • Abrupt ending, we changed this by adding a few extra shots in the end to leave the audience feeling slightly sour